Marketing Event articles from January 2004

Marketing Event archives from January 2004

FROM THE EDITOR: North and south united as a year of promise beckons.
January 13, 2004... In the first issue of 2003, predictions for the year ahead included more one-off events housed in temporary structures, inspired by an improved supplier service. Behind this forecast was the uncertainty that hung over supplier order books, due...

X-box titles in national drive to boost sales.(Brief Article)
January 13, 2004... Event organiser Virgin D3 has completed a tour of shopping centres for two Vivendi Universal video games for Microsoft's X-Box console. The nationwide tour for the games Crash Nitrocart and Simpson's Hit and Run aimed to get consumers to...

Compass arm in hospitality coup at Oval.(Surrey County Cricket Club)(Brief Article)
January 13, 2004... Compass Group's sport and leisure hospitality division All Leisure has signed a pounds 5m-a-year deal with Surrey County Cricket Club (SCCC), which leases the Oval cricket ground from the Duchy of Cornwall. All Leisure will supply...

Gaming body switch to EventCo starts row.
January 13, 2004... Excel's in-house organiser London EventCo is going head to head with CMP Information following the launch of two events for the computer games market. European Games Network (EGN) is a trade show managed on behalf of the Entertainment and...

New director at Mack Brooks.(Mack Brooks Exhibitions )(Brief Article)
January 13, 2004... Medialive International managing director Hakan Gershagen has joined exhibition organiser Mack Brooks Exhibitions as commercial director. He will take up his post on 2 February and will focus on global product development. 'Mack...

Event lines up sister title for party planners.(Brief Article)
January 13, 2004... Event publisher Haymarket Marketing Publications is launching a spin-off magazine for the creative events sector. The bi-monthly RSVP magazine will be unveiled at the RSVP show for planners of corporate parties and hospitality events. The...

RHH hosts the launch of M&S womenswear.(Brief Article)
January 13, 2004... Retail giant Marks & Spencer launched its latest line of womenswear to the press at the Royal Horticultural Halls towards the end of last year. The event produced by agency The Collective took place from 18-19 November. The Collective...

Harrods goes Hollywood for Matrix party.(PricewaterhouseCoopers)(Brief Article)
January 13, 2004... PricewaterhouseCoopers rewarded 420 key clients with a Matrix-themed event at Harrods late last year. It was the fourth year the accountancy firm has hired the Knightsbridge venue. Guests including venture capitalists and finance...

Big three fight it out to land HAC contract.(Honorary Artillery Company)(Brief Article)
January 13, 2004... Three big-name suppliers are locked in a drawn-out pitch battle to pick up the contract to supply temporary structures at the Honorary Artillery Company (HAC). The three-way contest follows the appointment by the HAC of the European Group...

TFI chiefs quit for individual event services.(Brief Article)
January 13, 2004... Three former directors at conference and incentive firm TFI Group have left to form two separate event services agencies. Mark James and Bill Prosser have set up The Competitive Edge to offer event management and corporate hospitality...

Forum Events sets up pair of get-togethers.(Brief Article)
January 13, 2004... Forum Events has launched two events for 2004. Connexions will take place during October in Copenhagen, Denmark and will match suppliers from the entertainment, light and sound technology sector with event organisers. The Magazine...

TRO cleans up at CEA awards.(The Russell Organisation)(Corporate Event Association)(Brief Article)
January 13, 2004... The Russell Organisation (TRO) swept the board at the 2003 Corporate Event Association (CEA) Awards. The marketing agency scooped five of the 16 awards including Event Management Company of the Year and Best Hospitality Event - both...

Twickenham reaps benefit of rugby boom.(Brief Article)
January 13, 2004... The Six Nations rugby tournament in March 2003 and a resurgence of interest in rugby during last year's World Cup has propelled Twickenham Experience to record financial results for the year ended June 2003. The company that provides...

L4K Events snaps up UK sports exhibition.(sports show)(Brief Article)
January 13, 2004... The organiser behind last year's The Sport Show has sold the event to L4K Events for an undisclosed sum. Liquid Exhibitions operated for 18 months and was set up solely to organise the event. The company has now folded. The debut event was...

Ex-Stoneleigh man on move.(Ven-u)(Brief Article)
January 13, 2004... Former Stoneleigh Park head of events Carl Partridge has launched a venue consultancy for the events and entertainment industry. The company entitled Ven-u will offer support, feasibility studies, and advice on business development plus...

AECC sets out on hunt to find tower sponsor.(Aberdeen Exhibition and Conference Centre )(Brief Article)
January 13, 2004... Aberdeen Exhibition and Conference Centre (AECC) is seeking a sponsor for its 45-metre-high Northern Light Tower. The construction formed part of the venue's pounds 18m redevelopment completed last year. AECC managing director Clarke...

WE ARE THE CHAMPIONS.(Brief Article)
January 13, 2004... London agency Sledge produced the England World Cup team's victory parade last month. The event sponsored by O2 Communications attracted more than 750,000 people. Three O2-branded open-top buses also supplied by Sledge made their way from...

NEWS IN BRIEF: Excel Express to take passengers to boat show.(The Schroders International Boat Show)(delegates)(Brief Article)
January 13, 2004... The Schroders London International Boat Show later this month is providing a high-speed catamaran and coach service to take delegates from central London to Excel in the Docklands. The Excel Express operated by Thames Clippers will take...

NEWS IN BRIEF: Thorns Group one of top 50 inner city businesses says think tank.(Brief Article)
January 13, 2004... Thorns Group is one of the top 50 fastest growing inner city London businesses in the UK according to independent think tank The New Economics Foundation. Thorns was ranked 81 in the Foundation's Inner City 100 Index in 2002. In the 2003 league...

NEWS IN BRIEF: Cheltenham Racecourse names new events venue.(The Centaur)(Brief Article)
January 13, 2004... Cheltenham Racecourse has named its new pounds 15m onsite events venue The Centaur. The venue, which is set to open at the end of February 2004 can hold more than 3,000 people standing for concerts and seat 2,000 for meetings and stage shows....

NEWS IN BRIEF: Vive Le Commerce to take place on 16 January.(Brief Article)
January 13, 2004... Vive Le Commerce, the one-day trade event being launched as part of consumer French lifestyle show Vive La France, takes place on 16 January at the Grand Hall Olympia. The Haymarket Exhibitions-organised event will showcase products from French...

NEWS IN BRIEF: FHG buys The Screen Digital Exhibition.(Faversham House Group)(Datateam Publishing)(Brief Article)
January 13, 2004... Faversham House Group (FHG) has bought The Screen Digital Exhibition from Datateam Publishing for an undisclosed sum. The Screen Digital Exhibition was due to run at the NEC in February. It will now be co-located with FHG's other print shows...

NEWS IN BRIEF: CMP Information to stage debut Soft Furnishings show.(Brief Article)
January 13, 2004... CMP Information is set to stage its debut Soft Furnishings 2004 show from 18-21 January. The event will sit alongside the organiser's other interior shows at the NEC comprising Design Interiors, The Furniture Show & Furnishing Accessories, The...

NEWS IN BRIEF: Ticketing company See launched last month.(Brief Article)
January 13, 2004... Ticketing company See launched last month. The London-based outfit that was formed by the merger of Really Useful Theatres, Ticketselect and Way Ahead, has invested pounds 14m in call centres in London and Nottingham that employ 250 staff. The...

NEWS IN BRIEF: Correction.(Correction Notice)
January 13, 2004... A photograph of the Cif Wacky Bath Races campaign that appeared in last month's field marketing feature was incorrectly attributed to CPM. The campaign was in fact carried out by FDS on behalf of The Red Consultancy.

ISES prepares to hold annual UK conference.(Regional Education Conference programme)(Brief Article)
January 13, 2004... The International Special Events Society (ISES) has unveiled details of this year's Regional Education Conference programme. The one-day event entitled The Value of Events - Maximising Impact, will take place on 11 March at Excel. Speakers...

SME plans a kids fair at Excel.(Brief Article)
January 13, 2004... Single Market Events (SME) is to stage its first event at Excel with the launch of kids consumer show Big Day Live: the best day out ever. The event will take place at the venue in London's Docklands from 28-30 October during the school...

Dee in U-turn on Royal Horticultural Halls membership of EVA.(Rene Dee)(Exhibition Venues Association)(Brief Article)
January 13, 2004... Royal Horticultural Halls (RHH) managing director Rene Dee has back-pedalled on his decision to pull the London venue out of the Exhibition Venues Association (EVA). He had written to the organisation to withdraw RHH's membership after...

Pro-Ex triumphs with two trailer contracts.(Professional Exhibitions )(Brief Article)
January 13, 2004... Mobile unit supplier Professional Exhibitions (Pro-Ex) has secured long-term contracts with two new clients. In December, the agency won a three-year deal with tyre giant Goodyear following a two-way pitch against the incumbent agency. ...

Caprice creates event arm.(Brief Article)
January 13, 2004... The group behind renowned up-market restaurants The Ivy, J Sheeky and Le Caprice has launched an event catering arm entitled Caprice Events. Caprice Holdings' new division will offer bespoke catering services for functions, dinners and...

Gin brand set to run art fair cocktail area.(London Art Fair)(Brief Article)
January 13, 2004... Gin brand Bombay Sapphire is making its debut at the London Art Fair later in the month with a cocktail lounge feature. The branded area, which will offer gin-based cocktails will be in the Start Gallery, an area designed to showcase...

WELCOME TO BRITAIN.(Arena Structures supplies Buckingham Palace reception area)(Brief Article)
January 13, 2004... Arena Structures supplied the official reception area for George Bush during his recent state visit to the UK. The Queen and Tony Blair welcomed the US president and First Lady Laura Bush to Britain outside Buckingham Palace on a structure...

IN MY VIEW: Why the great giveaway just isn't all that great.
January 13, 2004... Attending a high-profile event the other day, I was again stunned at the amount of giveaways and gimmicks being peddled. It was swarming with gold lame clowns and scantily-dressed women thrusting bouncy balls - or other irrelevant baubles -...

Software expo to share with materials fair.(International Materials Handling Exhibition and Softworld Supply Chain event)(Brief Article)
January 13, 2004... Imark Communications has co-located this year's Softworld Supply Chain event with Turret RAI's International Materials Handling Exhibition (IMHX). Softworld will be held at the NEC from 2-3 March, two weeks' earlier than planned. IMHX,...

UK racetracks launch 2004 hospitality offer.(Silverstone's role as a host)(Brief Article)
January 13, 2004... Motor-racing circuits Silverstone and Brands Hatch have unveiled hospitality packages for 2004. Suite holders at Silverstone will receive pit lane passes, a minimum of 24 guest tickets and access to Formula 1 test days not normally open to...

All change at Display after winter switch.(Brief Article)
January 13, 2004... Exhibition systems and graphics show Display has been forced to find a new home after changing its dates. The exhibition will now take place from 1-2 December at the Paragon Hotel, west London. Organiser Pan Presentations moved the...

Ex-ITE chief hunts sponsors for luxury fairs at Blenheim.(Brief Article)
January 13, 2004... Former ITE Group non-executive chairman Lawrie Lewis is looking for sponsors for the first in a series of luxury goods exhibitions being staged under the relaunched Blenheim Exhibitions banner. The first event is a high-performance sports...

Firms flock to City celebrity advice shop.
January 13, 2004... Jamie Oliver and Mo Mowlam were just two of the celebrity speakers who gave advice to blue-chip department heads at a one-day business event in the City. Agency What If produced the event at the Brewery in late November. More than 40...

Gallowglass widens offer as it snaps up seating supplier.(Brief Article)
January 13, 2004... Gallowglass has bought temporary seating supplier JMS Management for an undisclosed amount. The contractor, which provides crews and modular staging, has expanded into offering seating for small niche events in a bid to combat a...

Visitor figures soar at French show Heavent.(Brief Article)
January 13, 2004... Attendance at French event services show Heavent has jumped by almost 10%. The 2003 exhibition, which took place from 18-20 November at the Hippodrome de Longchamp in Paris, attracted 9,985 visitors and 300 exhibitors. The share of...

EVENT MARKETING: Looking for the perfect marriage.
January 13, 2004... In the first of a new series on event marketing issues, Ben Cardew finds how to make the most of sponsorship. The decision by telecomms giant Orange last summer to refocus its marketing on high-profile entertainment events underlines the...

LIVE ISSUE: MTV Awards - MTV magic rubs off on Scotland.
January 13, 2004... Justin Timberlake wasn't the only big winner at the MTV Europe Music Awards, the host city and hordes of suppliers were bathed in glory too. Mike Fletcher reports On the eve of the tenth annual MTV Europe Music Awards in Edinburgh,...

PROFILE: Paul Southern.(European Group's services)(Interview)
January 13, 2004... Paul Southern worked with computers before realising they weren't for him. Now head of event management outfit European Group he talks to Philip Chadwick about his high hopes for the firm's future and why he plans to cycle his way across...

SHOWCASE: Max Power London.
January 13, 2004... A potent mix of cars and girls pulled in an army of modified car enthusiasts to the NEC show's London spin-off. In the run-up to the launch of modified car show Max Power London, the event's marketing manager Rob Nathan hired a pod on the...

COASTAL VENUES: Seaside renaissance.
January 13, 2004... The British have rekindled their love affair with the seaside and local venues are set to take full advantage, writes Clive Walker. Last year's long hot summer drew record crowds to the coast as the British public fell back in love with the...

LONDON VENUES: London voices.(Interview)
January 13, 2004... Emma Reynolds asked seven of the most influential people in London's event industry about the state of the market. Here are their answers... Q1: Is the capital too expensive a place to hold exhibitions? Taylor: Exhibitions will always...

LONDON VENUES: Party on.
January 13, 2004... Christmas is over, but that doesn't mean the end of the party season for London's corporate venues, says Philip Chadwick. Christmas is a bumper time for London's corporate venues as the city becomes the corporate party capital. Now that the...

MOBILE UNITS: Mobile makeovers.
January 13, 2004... Advances in materials and technology are changing the face of trailer promotions. Jane Stanbridge reports. For many marketers the mobile unit is a way to reach target audiences in a tightly controlled environment. With new materials and...

SHOW PREVIEW: The Event Show.
January 13, 2004... The organisers of this year's show have tweaked the format in a bid to build on last year's success. Anyone who has anything to do with events and wants to hear about the latest trends, meet the newest players and see the most up-to-date...

STAFFING: 7 ways to build a dream team.
January 13, 2004... Don't get stuck with ill-trained staff who give out the wrong brand message. Emma Reynolds offers this step-by-step guide to finding the perfect people. 1. Choose a reputable agency. Emma Stevens, staff account director at ID staffing arm...

MOVERS & SHAKERS: Appointment at Earls Court & Olympia Group.(Brief Article)
January 13, 2004... Kersti Hall has joined Earls Court & Olympia Group as venues marketing manager. Her role will involve working closely with the commercial team to create new business opportunities. Prior to joining ECO, Hall was at Barclays Bank, where she was...

MOVERS & SHAKERS: Appointment at CMP Information.(Brief Article)
January 13, 2004... Patrick McAleenan has been appointed finance director at CMP Information. His previous roles include finance director of Emap Communications for ten years as well as a stint as director of finance for Emap UK.

MOVERS & SHAKERS: Appointment at Photosound Communications.(Brief Article)
January 13, 2004... Ian Weir and David Bainbridge have joined Photosound Communications. Weir is made financial controller and was previously at Kenneth Turner, based in Elsenham. Bainbridge is appointed graphic designer following a stint with Ware Anthony Rust...

MOVERS & SHAKERS: Appointment at Answers Training.(Answers Training)(Brief Article)
January 13, 2004... Paul Underhay has been made project manager at Answers Training. His remit is to manage accounts and to develop new programmes and initiatives for the industry.

MOVERS & SHAKERS: Appointment at Stoneleigh Park.(Brief Article)
January 13, 2004... Julian Hinton has been appointed operations manager at Midlands venue Stoneleigh Park. He joins from Excel in London's Docklands where he was operations manager for civil engineering projects. He also had an 18-year stint at Reed Exhibitions.

MOVERS & SHAKERS: Appointment at The National Venue Show.(Brief Article)
January 13, 2004... Billy O'Connell has been appointed sales director for Waypoint Exhibitions' event The National Venue Show. He will concentrate on building the event services element of the show, which takes place at the NEC from 14-16 September. O'Connell...

MOVERS & SHAKERS: Appointment at London EventCo.(London EventCo.)(Brief Article)
January 13, 2004... Claroline Gleisner has become sales manager at Excel's in-house organising arm London EventCo. She will work on its Games Stars Live and European Games Network shows. Gleisner was previously with Paragon Publishing where she worked on the...

MOVERS & SHAKERS: Appointment at Royal Horticultural Halls.(Royal Horticultural Halls)(Brief Article)
January 13, 2004... Philippa Murray has joined the Royal Horticultural Halls as PA to the venue's managing director Rene Dee. She has experience in the events and exhibition industry focusing on PR and advertising and has previously worked at Harrogate...

MOVERS & SHAKERS: Appointment at Hospitality Matters.(Hospitality Matters)(Brief Article)
January 13, 2004... Louise Atkinson and Toby Bonner-Davies have joined temporary structure and events company Hospitality Matters. Atkinson will work as account and marketing manager to promote and coordinate the company's blue-chip client base. Bonner-Davies...

MOVERS & SHAKERS: Appointment at Pulse Group.(Brief Article)
January 13, 2004... Alejandro Saavedra-Montero has been made account executive at Pulse Group. He will work on a variety of brands including Diageo and Danone and will be responsible for supporting the accounts teams. Saavedra-Montero joins from Impact Media Group...

MOVERS & SHAKERS: Appointment at Line Up Communications.(Line Up Communications)(Brief Article)
January 13, 2004... David Hurst has joined agency Line Up Communications as client services director. Prior to joining, Hurst was at Crown Business Communications. He has also had stints at Caribiner in Sydney, Australia working with clients including British...

MOVERS & SHAKERS: Appointment at The Conference Centre at Church House.(The Conference Centre)(Brief Article)
January 13, 2004... Mike Peet has been appointed general manager of catering at The Conference Centre at Church House. He joins the central London venue from caterer Searcy's where he was deputy general manager. Peet has also had a stint as conference and events...

MOVERS & SHAKERS: Appointment at Congress Centre.(Brief Article)
January 13, 2004... Kaye Lui has been promoted to conference and sales coordinator at Congress Centre, the TUC's London hospitality and conference venue in the West End. She will be responsible for booking and overseeing events at the venue.

EVENT MARKETPLACE: Services Helpline.(Interview)
January 13, 2004... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com Make an entrance Q: We're planning a launch party for a product we've developed. Everything is organised...

DIARY: Pucker up ..
January 13, 2004... Two thousand plucky couples braved chapped lips and stiff necks to claim a world record for the biggest mass 'snogathon' at the annual Erotica festival at Olympia in November. In attendance, but mercifully not participating, were Neil and...

DIARY: Mini pops ..(Brief Article)
January 13, 2004... It sounds like a marriage made in hell - children and the Eurovision Song Contest. But November's Junior Eurovision Song Contest in Copenhagen managed to pull in a TV audience of five million in the UK alone. The show in the Danish capital...

DIARY: Trade Secrets.
January 13, 2004... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which show organiser is romantically involved with which party organiser? 2. Which marketing director had a...

DIARY: The king lives ..(Brief Article)
January 13, 2004... The one and only Elvis Presley took time out of his busy schedule appearing in Lowestoft supermarkets and Hull chip shops to appear at Joy's O Come All Ye Faithful Christmas Music and Mulled Wine tour. Unsuspecting punters in four of the...

DIARY: Going, going, gong (Part one) ..(Brief Article)
January 13, 2004... Pop star Christina Aguilera has been a busy girl of late. The Dirrty singer has been touring Europe and presenting the MTV Europe Awards in Edinburgh (See Live issue) during which the 23-year-old was named Best Female. But her award success...

DIARY: Going, going, gong (part two) ..(Brief Article)
January 13, 2004... Wembley has gone gong mad. After Christina Aguilera's award (above), the north London venue next honoured an artist who has been making music well before she was even a twinkle in her father's eye. David Bowie was named Wembley Male Artist...

DIARY: Pan's People.(Brief Article)
January 13, 2004... Last month the boy who never grows up went up on display at that grandest of London locations, Harrods. Thankfully, it wasn't Sir Cliff promoting yet another Christmas single but part of the launch for the film Peter Pan. Wow Factor created a...

CEA AWARDS 2003: Introduction.(Corporate Events Association)(Brief Article)
January 13, 2004... Welcome once again to our annual CEA Awards dinner, where once again we will be recognising excellence within the corporate events industry. With the backing of Event and the professional input of the Haymarket Events team, we have...

CEA AWARDS 2003: The Judging Panel.
January 13, 2004... Zilla Houghton is a director of Fortesqueue's Event Management and is responsible for all sides of client management. The company has continued to produce innovative events for the past 13 years. Michael Gelardi is CEO at Mice Entertainment...

CEA AWARDS 2003: Chairman's Statement.(Corporate Event Association)(Brief Article)
January 13, 2004... Judging this year's entrants to the CEA Awards I more than once heard comments such as: 'I wish I'd thought of that' from a creative director with 20 or more years experience, or 'that's a new approach' from a hardened hospitality specialist....

CEA AWARDS 2003: Victor Ludorum, Sponsored by the Corporate Event Association.(Corporate Event Association)(Gallowglass)(Brief Article)
January 13, 2004... WINNER - Gallowglass With bases in London, Birmingham, Loughborough, Manchester, Leeds, Glasgow and Edinburgh, Gallowglass has been able to provide support and expertise to organisers on all manner of events. Its fully health and...

CEA AWARDS 2003: Hospitality Company of the Year.(European Hospitality)(Corporate Event Association)(Brief Article)
January 13, 2004... WINNER - European Hospitality European Hospitality prides itself on delivering a variety of hospitality events with a difference. The company owns and operates the Cathcart Spring Proms, which ensures that hospitality offers can be...

CEA AWARDS 2003: Venue of the Year - Sponsored by Stage Electrics.
January 13, 2004... WINNER - The Room Operated by Fortesqueue's The Room is a high-spec, flexible temporary structure in the heart of London at Lincoln's Inn Fields. The venue is open for six weeks every summer and again in November/December and houses events...

CEA AWARDS 2003: Event Management Company of the Year - Sponsored by The Kew Workshop Company.(The Russell Organisation)(Brief Article)
January 13, 2004... WINNER - The Russell Organisation Founded in 1982 The Russell Organisation (TRO) specialises in live events and integrated communications producing such events as seminars, product launches, roadshows, corporate hospitality and field...

CEA AWARDS 2003: Team-building Company of the Year - Sponsored by Head to Head Communication.(Bluehat UK)(Brief Article)
January 13, 2004... WINNER - Bluehat UK Bluehat UK provides clients with inspiration and value with its professional team of people brimming with ideas and passion. Bluehat has organised around 50 team-building events over the past year, each delivered...

CEA AWARDS 2003: Best Incentive/Motivation Event.(Corporate Event Association)(Thyme Management)(Bluehat UK)
January 13, 2004... WINNER - Thyme Management Bluehat UK was asked to devise a fun event that would enhance team development at client Freestyle New Media Group, following its creation a year earlier. The format had to include activities for rotating...

CEA AWARDS 2003: Event Supplier of the Year.(Gallowglass)(Corporate Event Association)(Brief Article)
January 13, 2004... WINNER - Gallowglass Gallowglass has helped numerous organisers put on all manner of events and has earned a reputation as an efficient and hard working supplier. Its crews are fully health and safety trained and are spread across...

CEA AWARDS 2003: Best New Company - Sponsored by Sternberg Clarke.(Tenors Un Limited (TUnLtd))(Corporate Event Association)(Brief Article)
January 13, 2004... WINNER - Tenors Un Limited Tenors Un Limited (TUnLtd) offers professional and bespoke corporate entertainment as a result of combining three people's experience of the worlds of opera, film, TV and theatre. The company can customise and...

CEA AWARDS 2003: Best Event Production Company - Sponsored by Blitz.
January 13, 2004... WINNER - Sprout Sprout has been providing clients with innovative and effective event production solutions since its launch in April 2001. It has continued to deliver cost-effective projects in a difficult economic climate and as a result...

CEA AWARDS 2003: Best New Event - Sponsored by The Concerto Group.
January 13, 2004... WINNER - Sharing the future now TM Group was asked to devise an event for T-Mobile Retail that would initiate a new way of thinking and company culture. TM Group rose to the challenge and came up with the 'Sharing the future now'...