Marketing Event articles from January 2003

Marketing Event archives from January 2003

SECTOR GUIDE STAFFING: Getting personal.(hiring quality promotion staff discussed)
January 6, 2003... Don't underestimate the importance of the outside staff clients hire to promote products or services. They can make all the difference, writes Cordelia Brabbs Employing the wrong people to staff a stand, hand out leaflets or greet guests...

FROM THE EDITOR: Innovative one-off ideas will pepper an unpredictable '03.
January 7, 2003... Predicting business opportunities for event suppliers this time last year would have proved straightforward. Even with the benefit of hindsight, a glance at the sporting calendar would have revealed Ryder Cup, Commonwealth Games and World Cup...

EMECA reveals German zone slowing down.(European Major Exhibition Centres Association)(Brief Article)
January 7, 2003... The German exhibition industry is showing the first signs of stalling after three decades of relative stability, according to the European Major Exhibition Centres Association (EMECA). Birmingham's NEC and several German Messen attended a...

Haymarket's Horrell to take up Excel post.(Sarah Horrell appointment)(Brief Article)
January 7, 2003... BBC Haymarket and Haymarket Exhibitions marketing director Sarah Horrell will join Excel next month as marketing and communications director. Horrell, who has managed promotional planning for exhibitions such as Max Power Live, BBC Good...

Safety issues spur Railtrack to ban stands.(Brief Article)
January 7, 2003... Safety fears have forced Railtrack to ban companies from setting up modular stands on 14 of its main railway stations. The move comes into effect this month, but brands will still be able to run sampling campaigns at the stations, which...

4sight Design scores 2-year airshow deal.(with Parker Aerospace)(Brief Article)
January 7, 2003... Stand designer 4sight Design has won a two-year contract worth in the region of pounds 550,000, for US company Parker Aerospace. The win follows a six-way pitch for the business. It will cover aerospace exhibitions including Paris...

Northprint wins over Print UK.(printing industry: Trade Events postpones show to avoid overlapping with Reed Exhibitions' show)(Brief Article)
January 7, 2003... Trade Events and the British Association for Print and Communication have scrapped plans for a spring show that would have gone head-to-head with Reed Exhibitions' Northprint event. Print UK 2003 was due to take place at the Birmingham NEC...

Motor show in switch to new summer slot.(British International Motor Show)(Brief Article)
January 7, 2003... The organiser of The British International Motor Show (BIMS) has announced that the 2004 event will take place from 25 May to 6 June. As exclusively revealed in Event, The Society of Motor Manufacturers and Traders (SMMT) had been in talks...

Global visitors flock to bigger Paris Heavent.(trade show for event organisers and suppliers, France)(Brief Article)
January 7, 2003... Heavent Expo, the show for French event organisers and suppliers, achieved its ambition in November by attracting a 3% rise in international visitors. The French equivalent of the UK's The Event Show boosted its exhibition space by 30%...

Siemens hosts party to freshen up image.(Brief Article)
January 7, 2003... Siemens Mobile is looking to bolster its image among network providers, retailers and distributors this month with an event to celebrate the new S55 handset. Over 500 people are being invited to a party to be held at the CC Club in...

Sprout sets up Micra live club environment.(Brief Article)
January 7, 2003... Nissan continued its UK launch activity for the new Micra car last month with an event at Cargo nightclub in London. Production agency Sprout beat two other agencies in a three-way pitch to translate the car maker's above-the-line campaign...

Expocentric hires new chief.(Brief Article)
January 7, 2003... Mice Group has appointed a new managing director at Expocentric following the departure of Hugh Scrimgeour last year. Former director of strategy Paul Carter took up the role in November, and has been with the company for almost five years....

Schweppes on the move with Rio-style bar.(Coca-Cola teams up with Sodexho Prestige for marketing of mixers)(Brief Article)
January 7, 2003... Coca-Cola infiltrated a series of parties at Battersea Park over the Christmas period by teaming up with host Sodexho Prestige and installing a bar to promote the use of its mixers. The 15sqm Schweppes Bar, created by The Works London...

Momentum in second Amex drive for MTV.(agency to run campaignfor American Express sponsorship of MTV Europe events)(Brief Article)
January 7, 2003... Agency Momentum is finalising details of a second campaign for American Express as part of its two-year sponsorship of MTV Europe music events. Momentum will be collaborating on live music festival Winterjam 2003, set to take place in...

Owen Brown's Evolution gets SkillCity debut.
January 7, 2003... Temporary structure company Owen Brown showcased its Evolution product for the first time at The SkillCity event in Manchester. The four-day exhibition to encourage youngsters to develop the skills needed to fill vacancies in industries...

Horse show organiser rethinks London event.(Business Media)
January 7, 2003... Business Media (BM) is reviewing plans for a proposed horse event at Earls Court in June following a spat with exhibitors at its regional Horse & Pony World show in November. The event took place at the South of England Showground from 30...

Index rotating chair taken up by McWilliams.(Index Group hires Jonathan McWilliams)(Brief Article)
January 7, 2003... Exhibition contractor consortium the Index Group has appointed a new chairman. Jonathan McWilliams, director at Hirex, has replaced RG Exhibition Services chairman Keith Richards. McWilliams was elected in November and will head the Group...

Centrex starts ITMA support.(display services for International Textile Machinery Exhibition)(Brief Article)
January 7, 2003... The NEC Group's in-house organiser Centrex has kicked off its support campaign for exhibitors attending international textile machinery show ITMA in October. Centrex has invested a 'substantial amount of money' in a Customer Relationship...

Mrs Ozzy bags Woman of the Year honours.(Sharon Osbourne)(Brief Article)
January 7, 2003... Sharon Osbourne walked away with the Woman of the Year accolade during the Nordoff Robbins music charity event last month. The Woman of the Year - Music and Related Media, which took place at the Grand Ballroom at London's Inter-Continental...

Expomedia to join Penton in Europe effort.(Penton Media Europe, Expomedia Group PLC)(Brief Article)
January 7, 2003... Penton Media Europe has formed an alliance with Expomedia that will see 11 events launched in Russia, CIS, Poland and Hungary during 2003 and 2004. The deal means Penton shows such as Internet World, International Leisure Week and Natural...

Nutley is named first chairman in RTE rejig.(Tom Nutley, Reed Travel Exhibitions)(Brief Article)
January 7, 2003... Reed Travel Exhibitions (RTE) managing director Tom Nutley is to become the company's first chairman in a move designed to strengthen the running of the business. Reed Exhibitions UK divisional director Mike Allsopp will succeed Nutley...

London bails out Miss World.(beauty pageant moved to Alexandra Palace, London, England)(show produced by Done and Dusted)(Brief Article)
January 7, 2003... Alexandra Palace stepped in to host the Miss World 2002 beauty contest last month after the event was moved to the UK following riots that claimed the lives of more than 200 people in Nigeria. Turkish contestant Azra Akin was crowned the...

Clarion eyeing Swiss gap with Palexpo tie-up.(Clarion Events, trade show market in Switzerland)(Brief Article)
January 7, 2003... Clarion Events has signed a deal with Palexpo in Geneva to look at opportunities in the region. The partners will work to bring extensions of Clarion's existing shows or new launches to the Swiss venue. Clarion managing director Simon...

GREEN LIGHT.(new london skyscraper completed, celebrated)(Brief Article)
January 7, 2003... Skanska showcased its Gherkin-shaped building in the city of London last month. A spectacular 12-minute lightshow by Core Creative lit up the Capital's newest structure, officially named 30 St Mary Axe, to celebrate the completion of the...

APPOINTMENT AT HILTON DIRECT.(James Rees)(Brief Article)
January 7, 2003... James Rees has left the London Arena and has been appointed director at Hilton Direct. The company is a central booking agency for conference and exhibition buyers and Rees will be based at Hilton Hotel's head office in Watford. He was...

APPOINTMENT AT ID.(Mark Watts)(Brief Article)
January 7, 2003... Mark Watts has been appointed deputy creative director at ID. He was previously at BD working with brands including Coca-Cola, Orange and Levi's. Watts will be responsible for managing the creative staff, improving the offering and working on...

APPOINTMENT AT SKYBRIDGE GROUP.(Matt Briggs)(Brief Article)
January 7, 2003... Matt Briggs has joined integrated marketing agency Skybridge Group as business development director. He took up the position at the beginning of December. He was formerly client services director at live event production firm Hotcakes, where he...

APPOINTMENT AT Hong Kong Convention and Exhibition Centre.(Andrea Chiu, Maurice Kong)(Brief Article)
January 7, 2003... Andrea Chiu and Maurice Kong have joined the Hong Kong Convention and Exhibition Centre. Chiu is appointed as finance manager and has over ten years' experience in accounting and financial management. Kong is made food and beverage manager -...

APPOINTMENT AT ADVANSTAR'S US EAST COAST FASHION GROUP.(Marilyn Harrington)(Brief Article)
January 7, 2003... Marilyn Harrington has been appointed general manager of Advanstar's US East Coast Fashion Group. She will oversee tradeshows, including the International Fashion Fabric Exhibitions, Femme and I-TexStyle. Harrington was previously with Reed...

APPOINTMENT AT Status.(Jenny Abbot, Chris Lynn join event management company)(Brief Article)
January 7, 2003... Jenny Abbot and Chris Lynn have been appointed at event management company Status. Abbot has been made director of event operations, while Lynn joins as account director (sales). He was previously director of sales & marketing at The Brewery.

APPOINTMENT AT FDS FIELD MARKETING.(Ruth Chapman, Mark Bates)(Brief Article)
January 7, 2003... Ruth Chapman and Mark Bates have joined FDS Field Marketing. Chapman is made field account manager and will be responsible for managing its Interbrew tactical activity. Bates is appointed area manager and his role will cover the Midlands and...

APPOINTMENT AT CENTREX.(Dominic Fleming appointed)(Brief Article)
January 7, 2003... Dominic Fleming has joined Centrex as sales manager on its Optrafair exhibition. The organisers manage the show on behalf of the Federation of Manufacturing Opticians. Fleming previously spent five years at organisers ICHF, working on many of...

APPOINTMENT AT ACCLAIM.(Caroline Perry appointed)(Brief Article)
January 7, 2003... Caroline Perry has been appointed account manager at live event agency Acclaim. Perry was previously with production company West Media where she worked on live events, awards ceremonies and conferences for clients including WHSmith and...

IN MY VIEW: Exhibitions need to take a Christmas reality check.
January 7, 2003... Christmas comes but once a year and for the exhibition industry it started on 7 November with the Spirit of Christmas show at Olympia. Now, I don't know what Christmas was like at your house, but I'm not sure this show paints a true picture...

Jack Morton nets CEA prize for Games work.(Jack Morton Worldwide wins award for Commonwealth Games ceremonies)(Brief Article)
January 7, 2003... The opening and closing ceremonies of the Commonwealth Games were hailed as the best public events of last year by the judges of the Corporate Event Association (CEA) Awards. The agency responsible, Jack Morton Worldwide, walked off with the...

EAS wins lonely hearts brief.(Brand Events selects Event Advantage Solutions for dating event)(Brief Article)
January 7, 2003... Brand Events has chosen Event Advantage Solutions (EAS) to manage the website development, data management and registration services for its dating events that begin this month. The organiser has also poached former EAS business development...

OPEN HOUSE.(Big Brother House hosts Brother Office Products launch)(Brief Article)
January 7, 2003... The first corporate event to take place in the Big Brother House will be a product launch for the aptly named Brother Office Products later in the month. Skybridge in association with Endemol UK and Elstree Studios has developed a themed...

Simply Events lands deal for debut TAF fair.
January 7, 2003... Simply Events has been hired to organise the first Trade Association Forum (TAF) exhibition and award ceremony at its annual conference. Melville Exhibition Services will build stands for the 12 exhibitors, whose package will include the...

Telford centre wins European building grant.(European Regional Development Fund)(Brief Article)
January 7, 2003... The International Centre, Telford (TIC) has been awarded pounds 730,000 from the European Regional Development Fund (ERDF). The money will be used to complete the first phase of the venue's pounds 18m revamp. TIC teamed up with local...

Russian expo division lifts ITE Group results.(Brief Article)
January 7, 2003... Strong performances from ITE Group's Russian and CIS exhibition arms have boosted the firm's preliminary results for the year ended 30 September 2002. All but one of the group's top ten most profitable 2001/2002 events experienced some...

Oz authorities agree Sydney venue add-on.(Sydney Convention and Exhibition Centre to add space)(Brief Article)
January 7, 2003... Sydney Convention and Exhibition Centre (SCEC) is to add 10,000sqm of space after the New South Wales government gave the go-ahead for expansion. SCEC chief executive Ton van Amerongen said: 'The government's decision will bring more...

EXHIBITOR FAQS: Every issue we answer a problem from the show floor. This month - inadequate signage.(at shows )(Column)
January 7, 2003... For the tired, often jet-lagged exhibition visitor, poor routing and unclear signage can be a nightmare. Too many shows don't understand the importance of these elements. What can they do? Daniela Mecozzi, freelance journalist ...

THINK TANK: EXHIBITION MARKETING - Spotlight on sexual politics.(sex in marketing campaign )
January 7, 2003... Our panel of experts talks about the use of women in marketing in the wake of the controversy over that motor show ad. Last October's British International Motor Show (BIMS) made headlines throughout its 12-day run thanks to comments by the...

PROFILE: Karen Taylor, managing director, Reed Exhibitions UK.
January 7, 2003... Karen Taylor has exhibitions in her blood having worked in the industry for 14 years. Now managing director at Reed Exhibitions UK, she tells Philip Chadwick about her path to the top and the major players that have influenced and helped her...

SHOWCASE: MTV Europe Music Awards 2002.
January 7, 2003... The organisers ran their slickest show to date with the help of an online management system. Pamela Anderson mislaying her luggage and a host of competition winners needing accommodation at the 11th hour were two of the logistical...

LONDON VENUES: Capital themes.(event planning )
January 7, 2003... London boasts an unrivalled collection of unusual venues, all of which have their own ready-made theme, says Philip Chadwick Clients planning a spot of corporate entertaining can take advantage of the capital's countless unusual venues,...

LONDON VENUES: Balance of power.(regulations for event venues )
January 7, 2003... Venues in the capital are working closely with local councils to avoid being hit with unfair regulations. There's a saying that you should keep your friends close but keep your enemies closer. And so it seems with London venues and their...

THE EVENT SHOW: Show Preview - The Event Show.(trade show for event planners)
January 7, 2003... Mike Fletcher gives a flavour of what visitors can expect at the revamped show for event planners Inside Events has relaunched its exhibition for suppliers and planners in the live event sector. The Event Show, formerly Event Expo, will...

MOBILE UNITS: On the road again.(event planning)
January 7, 2003... With the foot and mouth crisis firmly over, mobile unit suppliers are enjoying a new wave of popularity, says Caspar van Vark Mobile unit suppliers took something of a battering in 2001 when foot and mouth forced the cancellation of scores...

SCOTTISH VENUES: Highland discoveries.(meeting destination)
January 7, 2003... A growing band of companies are heading north of the border to find a venue for their corporate event. Scotland has a wide variety of venues that range from ancient castles to more modern buildings - all of which are proving an appealing...

DIARY: Sex show..(Erotica show)(Brief Article)
January 7, 2003... It's well-known in the marketing world that sex sells but if you needed further proof then you should have got yourselves down to the fleshfest that is the annual Erotica show at Olympia. So many visitors were heaving to get in to the...

DIARY: Trade Secrets.
January 7, 2003... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1 Which designer shared a leaky houseboat with his girlfriend and Graham Norton before his girlfriend kicked him out? ...

DIARY: Party hard..(British Exhibition Contractors Association ball )(Brief Article)
January 7, 2003... Regular readers may be back at work, but Diary is still lying in a darkened room recovering from the excesses of the Christmas and new year party season. All that can be heard is the occasional moan. The festive fun kicked off in November...

DIARY: Gore blimey..(public autopsy in London)(Brief Article)
January 7, 2003... One big event that attracted Diary's attention late last year was the first public autopsy in Britain for 170 years. The 'spectacle' took place in November at the Old Truman Brewery in Brick Lane, London in front of an audience of 300, many of...

DIARY: Poop music ..(One True Voice shoots video)(Brief Article)
January 7, 2003... The boy band - sorry, vocal harmony group as Pete Waterman laughingly calls them - from Popstars: The Rivals, One True Voice, joined a host of illustrious names - and Westlife - by having two videos shot at London exhibition centre Excel in...

DIARY: Fired up..(army battles Stoneleigh Park fire)(Brief Article)
January 7, 2003... There's nothing like a good old-fashioned strike to get the nation in a spin. With the UK's firefighters downing tools it was left to the army's stock of Green Goddesses to keep the flames at bay. When Diary heard that two of the ageing...

DIARY: From Kensington with Love.(Die Another Day premiere)(Brief Article)
January 7, 2003... The Royal Albert Hall played host to the star-studded premiere of James Bond's latest outing in Die Another Day. The release of the 20th Bond movie late last year coincided with the 40th anniversary of 007's first appearance on the silver...