Marketing Event articles from January 2002

Marketing Event archives from January 2002

EDITORIAL.(seeking prosperous year for exhibition, live events industry)(Editorial)(Brief Article)
January 15, 2002... For what will 2002 be remembered? Lets make it a year when the key trade associations successfully lobby the Government for the funding required to attract overseas visitors to UK exhibitions. We should also all work towards making this a year...

Avesco arms in buoyant mood.(Avesco PLC's financial data)(Brief Article)(Statistical Data Included)
January 15, 2002... Screenco, MCL and Creative Technology look set for a profitable year despite parent company Avesco's poor interim results. Avesco group business development director Dave Crump blamed the 56% slump in pre-tax profits to pounds 2.5m and...

Excel finally gets its man.(outgoing chief executive Iain Shearer replaced, named deputy chairman)(Brief Article)
January 15, 2002... Excel has found a replacement for outgoing chief executive Iain Shearer. A spokesman for the venue in London's Docklands refused to say who it was, but said contracts were to be signed imminently. The appointment ends almost six months of...

IPC in talks over brand licensing.(IPC Media Ltd.)(Brief Article)
January 15, 2002... IPC Media is in talks with several major organisers about licensing its brands for future events. The move follows the decision by new owner AOL Time Warner to shut the publisher's events and exhibitions arm IPC Live, nine months after it was...

Euro shows doing well.(terrorist attacks did not affect trade show attendance in Europe)(Brief Article)
January 15, 2002... The aftermath of 11 September has not had an adverse effect on exhibitions in Europe, according to research. Speaking at last month's XM Europe winter meeting at Barcelona's Fira Palace Hotel, Farrugia Leo Research & Consultancy managing...

Youth focus at X-box launch.(Microsoft Corp. launches Xbox Xperience activities to promote game console)(Brief Article)
January 15, 2002... Microsoft gave UK computer game players the chance to get their hands on its Xbox games console at the launch of the Xbox Xperience at the end of last year. Organised by agency Slice, the activity was set up in high-tech venues around the...

Pro-Ex secures work at Nissan.(Professional Exhibitions will run events for Nissan Motor Company Ltd.)(Brief Article)
January 15, 2002... Professional Exhibitions (Pro-Ex) has secured a three-year contract to run Nissan Motor's event activity for the next two years. The deal comes hot on the heels of Pro-Ex's successful bid to supply similar services for Peugeot Motor Company....

Emap unveils fashion rejig.(Emap Fashion will launch Menswear London show)(Brief Article)
January 15, 2002... Emap's Level 2 fashion show has been replaced by Menswear London and is expected to take place in August. The new show was due to be held next month at Excel alongside unisex fashion show 40 degrees. 'The industry's desire for a dedicated...

Brands line up for motor show.(Canary Wharf Motorexpo)(Brief Article)
January 15, 2002... Renault, MG Rover and Daimler Chrysler UK have all signed up to this year's Canary Wharf Motorexpo from 10-15 June. The event in London's Docklands, which is in its seventh year, could threaten the future of the London Motor Show, which was...

Cordiant fuses HP:ICM and PCI.(Brief Article)
January 15, 2002... Global communications group Cordiant is to merge HP:ICM and PCI LiveDesign. The move comes just three months after both agencies denied they would merge in the wake of Cordiant's acquisition of PCI (Marketing Event, September). From 31...

Fresh RM to run ethnic food fair.(Authentic Food Market)(Brief Article)
January 15, 2002... Food, drink and hospitality exhibition organiser Fresh RM is to launch The Authentic Food Market. The exhibition will comprise three shows at the NEC - The Asian Food Show, The Oriental Food Show and New Ethnic Foods - and will run from 9-11...

Appointment at Early Action Group.(Helenya Wilcock)(exhibition contractor)(Brief Article)
January 15, 2002... Helenya Wilcock has been appointed to the Early Action Group (EAG) board as director of accounts and administration. She has been with the company since it was established in 1990 and started as general office and accounts administrator. EAG...

Appointment at Fortesque.(Paul Saville, Sarah Burgess)(Brief Article)
January 15, 2002... Event management company Fortesque's has made two appointments. Paul Saville and Sarah Burgess have become event managers at the company's headquarters in Surrey.

Appointment at Yorkshire Event Centre.(Irene Zdziebko)(Brief Article)
January 15, 2002... Irene Zdziebko has joined Yorkshire Event Centre as sales manager. She was previously sales and marketing manager at The Alfred McAlpine Stadium in Huddersfield.

Appointment at ID.(Brief Article)
January 15, 2002... Field marketing agency ID has made a number of appointments. Mathew Norbury has been promoted to operations director while Alasdair McIntyre becomes new business director. Jennifer Newton and Ben Moser have both been made business development...

Appointment at Milos Structural Systems.(Glen Brown, sales and marketing director)(Brief Article)
January 15, 2002... Glen Brown has joined Milos Structural Systems as sales and marketing director. He will lead the company's new UK design and distribution facilities.

Appointment at The Jacobs+Parrott Partnership/.(Helen Gibbs, Lisa Dyson)(Brief Article)
January 15, 2002... Exhibition service provider The Jacobs+Parrott Partnership has promoted Helen Gibbs to project manager. Lisa Dyson has been appointed project manager

Appointment at Nomadic Display.(Fiona Grindlay, sales manager, Birmingham)(Brief Article)
January 15, 2002... Fiona Grindlay has become sales manager at Nomadic Display's new Birmingham showroom. She was previously senior display consultant and her new role will give her responsibility for ten staff.

Appointment at Imago Communications.(Harvey Bremner, show manager for Storage Expo show)(Brief Article)
January 15, 2002... Imago Communications has promoted Harvey Bremner to show manager for its Storage Expo show, which takes place this year at the NEC from 16-17 October. Bremner was previously account manager on the show.

Appointment at Graham Parrish Exhibitions.(Andy Medcalf)(Brief Article)
January 15, 2002... Andy Medcalf has been appointed sales and marketing director at Graham Parrish Exhibitions. He joins from WhitneyUK.

Appointment at Scottish Exhibition and Conference Centre.(James Faulds)(Vicky Douglas)(Brief Article)(Illustration)
January 15, 2002... The Scottish Exhibition and Conference Centre has appointed James Faulds as a non-executive director. He is also group chief executive of The Faulds Group, which comprises several advertising agencies. The centre has also made Vicky Douglas...

Appointment at Russell Organisation.(Emma Simpson)(Rebecca Leveridge )
January 15, 2002... The Russell Organisation has made two appointments. Emma Simpson has joined as account manager in its client services team. Rebecca Leveridge becomes junior account executive at the company's Norwich office.

Sprout scoops Formula 1 brief.(Brief Article)
January 15, 2002... Renault Formula 1 has appointed event production agency Sprout to create the launch of its 2002 car. The event will take place in Paris this month where the car and team will be unveiled to the world's press, Renault employees, sponsors...

Safety forum date put back.
January 15, 2002... Event Projects has postponed its health and safety conference. The event, which was due to take place on 16 January at Olympia and had the backing of the Exhibition Venues Association, is now earmarked for June. Event Projects managing...

ITE optimistic at rise in sales level.(Brief Article)(Statistical Data Included)
January 15, 2002... ITE Group has sold more than two-thirds of expected exhibition space for this year compared with 54% at the same time last year. The exhibition organiser, which specialises in emerging markets, believes it is an early indication that the event...

New centre for Asia.(Hong Kong Airport Authority to build exhibition center on Lantau Island)(Brief Article)(Statistical Data Included)
January 15, 2002... Hong Kong Airport Authority is to build a new exhibition centre as part of plans to develop the area around Hong Kong International Airport. The venue, which is due to open in 2005, is to be built on Lantau Island, to the north-east of the...

New home and name for Live.(Brief Article)
January 15, 2002... Consumer electronics show Live returns to Earls Court this year on 3-6 October. The show has been renamed Stuff Live to reinforce its affinity with gadget and technology magazine Stuff. Live has been running since 1993 and last year's event...

Twinings plans gym campaign.(Brief Article)
January 15, 2002... Twinings Tea is launching a sampling campaign next month at a chain of gyms. Twinings representatives will host receptions at LA Fitness sites giving people the chance to try the drink. There will also be 'dry sampling' with the product...

Expomedia joins AIM to fund Europe drive.(Brief Article)
January 15, 2002... Roger and Mark Shashoua have floated their exhibition services outfit Expomedia on the Alternative Investment Market (AIM) in a bid to fund development across central and eastern Europe. The company has placed 3.7m shares and raised pounds...

ID orchestrates sampling tour for Heinz launch.(Brief Article)
January 15, 2002... Heinz has completed the first phase of a sampling campaign for the launch of its Pizza Pleasure product. The seven-week tour ended in late November and was aimed at 20 to early 30-year-olds. Field marketing agency ID handled the UK tour...

Manufacturing show launched.(Brief Article)
January 15, 2002... Penton Media Europe and Reed Exhibitions have joined forces to launch a manufacturing show. Total Engineering and Manufacturing (Team) will take place from 12-14 November at the NEC. It will comprise Computers in Manufacturing, Inspex,...

WTM prepares for Excel move.(Brief Article)
January 15, 2002... Excel hosted a series of seminars at the recent World Travel Market to reassure people worried about the show's move to the Docklands venue. 'Many people have been wary about moving WTM to Excel but there has been a positive reaction,'...

It's a virtual knock-out for on-line exhibitions.(Brief Article)
January 15, 2002... A recent column in this august publication set out the argument for on-line events. Apparently such events, when organised with a 'real' event, can open the doors to a far wider audience than we could ever think possible. Now it seems to...

New IIR arm in double launch.
January 15, 2002... IIR is to launch two UK exhibitions this year. Both will be organised by its new events arm, International Business Events (IBE). Sustainable Energy Expo exhibition and conference will run from 22-24 October at Olympia. Exhibitors will...

First Rover event for Park Avenue.(Brief Article)
January 15, 2002... Land Rover launched its new Range Rover model in November at the Design Museum in London. It was the first Land Rover event organised by Park Avenue since the agency was appointed in the autumn to handle its international event strategy...

Soup brand on Seventies tour.(Brief Article)
January 15, 2002... Batchelor's Cup-a-Soup turned its recent TV ad campaign into a live brand experience last month. The RPM campaign aimed to distribute more than 750,000 sachets to 25 to 35-year-olds, via a Seventies mobile disco. The experience toured...

Direct marketing expos unite as single event.(Brief Article)
January 15, 2002... The International Direct Marketing Fair is anticipating more than 12,000 visitors as it prepares for its first year as four separate shows rebranded into one dedicated event. Reed Exhibitions will be hosting The Marketing Expo 2002 at Excel...

Commonwealth Games 2002.(Brief Article)
January 15, 2002... G-Mex and Manchester International Convention Centre (MICC) have finalised the details of a deal with Commonwealth Games 2002 to host sporting events. G-Mex will be transformed into a gym for July and August and will host the gymnastics, judo...

Hotelympia moving to Excel from 2004.(Brief Article)
January 15, 2002... Hotelympia is moving to Excel from 2004. The show, organised by Fresh RM, will be held at Earls Court for the last time in February 2002.

The International Food, Drink and Catering Exhibition.
January 15, 2002... The International Food, Drink and Catering Exhibition will be held at King's Hall in Belfast from 11-13 March. The event is organised by Montgomery Exhibitions and Industrial and Trade Exhibitions.

Arena Structures provides temporary structures and marquees for Wimbledon.(Brief Article)
January 15, 2002... Arena Structures is to provide more than 50 temporary structures and marquees for the Wimbledon Championships for the next three years.

RT Display Systems changes name to Octanorm UK.(Brief Article)
January 15, 2002... RT Display Systems has changed its name to Octanorm UK and has relocated to premises in south west London.

Orange puts on roadshow at shopping centres.(Orange PLC)(Brief Article)
January 15, 2002... Orange has put on a roadshow at shopping centres around the UK to promote its text-messaging services and boost use. The event, which ran last month, was organised by BD London.

Camden Exhibition Services provides furniture and floral arrangements for Equus 2002.
January 15, 2002... Camden Exhibition Services is to provide the furniture and floral arrangements at horse event Equus 2002. The show, which is organised by Events and Exhibitions, runs at Excel from 4-7 April.

Dates for Sibos exhibition.
January 15, 2002... This year's Sibos exhibition in Geneva takes place from 30 September to 4 October and not the dates published in last month's Marketing Event.

Subscriptions.
January 15, 2002... A full year costs just pounds 52. Order by credit card on 020 8606 7500.

ANALYSIS: Learning lessons of Photobition fall.(Brief Article)
January 15, 2002... In March 2000, global exhibition display graphics firm Photobition was worth pounds 532m. Less than two years later it fell into receivership valued at just pounds 2.7m. A management buy-out has enabled the UK arm to continue under the...

NEW MEDIA: DWTC extends virtual fair run.(Dubai World Trade Centre )(Brief Article)
January 15, 2002... Dubai World Trade Centre (DWTC)'s Gitex Virtual exhibition is to stay on-line for a year. The virtual version of the IT show was due to finish on 7 December (Marketing Event July/August), but DWTC has extended the run to 12 months. ...

NEW MEDIA: EMC adds map to web line-up.(Exhibition Manual Company)(Brief Article)
January 15, 2002... Exhibition Manual Company (EMC) has added interactive floor plans to its on-line show guide system in a tie-up with XYZ Technology. The alliance adds XYZ's AutoMap software to EMC's portfolio of on-line show management and exhibitor...

NEW MEDIA: Worldwide deal for Expocentric.(contract from SMG)(Brief Article)
January 15, 2002... Facility management company SMG has picked Expocentric as its preferred supplier of on-line tools. Expocentric will provide on-line communications solutions for more than 130 venues around the world managed by SMG, including Miami Beach...

NEW MEDIA: Website www.weselldisplays.com updated.(Brief Article)
January 15, 2002... This online tool for quick-fix budget displays solutions has invested in a little cosmetic surgery since it was last featured (Marketing Event, July/August 2000). The site was updated on 1 November and boasts a greater range of products. There...

NEW MEDIA: Opinion - Why plan life virtually and then not live it?(Brief Article)
January 15, 2002... In 1999, if you wanted to pre-register for one of Reed's exhibitions, you had to fill in a tear-off form and post it back. This required a little effort but three-quarters of those who returned the form came to the event. In 2001, 73% of...

LIVE ISSUE: Manifestos for the year ahead - What do the event industry's trade bodies hope to achieve in 2002? Marketing Event asks the four key associations to set out their agendas.
January 15, 2002... During the past year, the industry's trade bodies have worked hard to raise standards and promote the benefits of face-to-face marketing. The Association of Exhibition Organisers (AEO) held its first industry forum in September, which...

INTERVIEW: Sue Martineau, managing director, The Ultimate Event Company.(Brief Article)
January 15, 2002... Sue Martineau is managing director of The Ultimate Event Company, which she set up in 1988 in a box room at her house. Now, more than a decade on, the firm has a turnover of pounds 4m and is back in private hands. She tells Emma Reynolds about...

SHOW CASE: Harley-Davidson faces its market. The world's most famous motorbike brand has more to sell than just bikes and it firmly believes a face-to-face strategy is the best approach. Philip Chadwick reports.
January 15, 2002... Motorbike brand Harley-Davidson boasts the world's largest automotive owners club, which means it would have been unthinkable for the company not to have had a presence at the Motor Cycle & Scooter Show, which took place from 8-18 November 2001...

MODULAR STANDS: To serve them all our days. When choosing a modular stand supplier, the deciding factor may not be the product but the level of service.
January 15, 2002... When companies decide which modular stand outfit to give their business to, the choice is based on more than product quality and cost. In the fiercely competitive modular market clients want first-rate service that will leave them in no doubt...

SCOTTISH VENUES: Hosts in the Highlands - Not all event organisers are keen to cross the border, but those that do make it to Scotland find facilities and service to rival the best that English venues have to offer. Cordelia Brabbs reports.
January 15, 2002... Event organisers seeking a location that boasts an impressive variety of venues, hotels and attractions, could do a lot worse than looking north of the border. Scotland's larger exhibitions are mainly spin-offs of events held in England,...

LONDON VENUES: Around the capital from A to Z.
January 15, 2002... As the events industry focuses its attention on the year ahead, Philip Chadwick has compiled an alphabetical guide to what the capital's venues are doing to attract business during 2002. A is for Arena, the London Arena. This month's Event...

EVENT EXPO PREVIEW: Show of unity - The annual get-together of anything and everything to do with events and exhibitions takes place later in the month. Mike Fletcher looks forward to this, the 11th Event Expo.
January 15, 2002... Event Expo, the dedicated show for the event and exhibition marketplace is now in its 11th year. The annual event aims to attract about 250 suppliers of products and services with all the major players showcasing their portfolios at London...

SUPPLIER SOLUTIONS: Trailers on parade.
January 15, 2002... Worries about the economy appear to be helping mobile trailer suppliers as firms look for ways to promote their products and services face to face without breaking the bank. Mike Fletcher reports. There is nothing better than a crisis to...

DIARY: OO7 set to sail into boat fair.
January 15, 2002... This month's London Boat Show is hoping visitors will be shaken and stirred as it showcases five boats from James Bond films. The exhibits, which are on loan from the Ian Fleming Foundation, include the 'Glastron jump boat' from Live and...

DIARY: And the balls keep coming.
January 15, 2002... They're back. Yes, Diary has received yet another invite to a Seduction Ball, this time for last month's Christmas ball at Bagley's Studios in north London. Organised by the Black Tie Company, the Christmas Ball is for 14-18 year olds only...

DIARY: Homing in on the latest prize-giving ceremony.
January 15, 2002... The awards season is still in full swing and this March sees yet another ceremony taking place, this time in the world of homes. The 2002 Your Homes Awards takes place at London's Savoy Hotel in partnership with the Daily Mail Ideal Home...

DIARY: It has what it says on the tin.
January 15, 2002... HP's new 'Omelette, chips and beans' in a can didn't go down too well at last month's BBC Good Food Show at the NEC. Celebrity chefs were asked for their reaction to the latest canned culinary delight and all turned up their noses at what was...

DIARY: And finally.
January 15, 2002... Any members of the Association of Exhibition Organisers (AEO) who feel they didn't eat enough this Christmas may be interested in some wheeling and dealing by AEO vice-chairman Tim Etchells during the festive season. Etchells managed to blag a...

DIARY: This is your night.
January 15, 2002... The Eighties pop star formerly known as Paul Young (he's more Paul Old now) got the red book treatment at last month's Here and Now concert at Wembley Arena. Michael Aspel surprised him on stage at the event, which included performances from...