Marketing Event articles from February 2010

Marketing Event archives from February 2010

Editor's letter.(Editorial)
February 8, 2010... Like a marathon runner gasping for air on the final mile, the event industry has the finish line of the recession in its sights, and will soon breathe a huge sigh of relief as the fruits of its endeavours bring a mixture of pride and...

This month's go-to events.(Brief article)
February 8, 2010... THE BRIT AWARDS Earls Court is hosting the prestigious music awards ceremony on Tuesday 16 February. Nominations include Robbie Williams, Kasabian, Lily Allen and Lady Gaga. It's a great hospitality event at the start of the year and always a...

Global influence.(Brief article)
February 8, 2010... Ranging in size from ten to 25 metres and hosting 20 to 800 guests, StratoSphere domes provide a unique merging of AV and temporary structures, allowing video projection both inside and out. The domes have been used as conference venues,...

Game boys.(Brief article)
February 8, 2010... No, this isn't a shot of the guys from Event magazine's reporting team, although that would clearly be an easy mistake to make. The chaps are in fact The Players, a dance ensemble with muscles on their muscles The performers recently wowed the...

Taking care of business.(Brief article)
February 8, 2010... A backstage lounge needs to impress, otherwise Kanye West, or any celeb whose name you care to insert, may well throw a wobbly. Perruche, an expert in VIP areas, carries itself with more swagger than most on account of its recent success...

Figures of speech.(Brief article)
February 8, 2010... Andrew Marr, George Alagiah, Nick Robinson - every one of them a familiar face, warm and trustworthy, as we have all come to expect from Auntie Beeb over the course of many happy generations of broadcasting These and other distinguished figures...

What's HotOn the right path.(Brief article)
February 8, 2010... After rebranding to Eve, the trackway giant has launched a product in conjunction with aluminium provider Hydro. The X Tracpanel has a pedestrian-friendly surface that is capable of accommodating anything from nimble-footed guests to heavy...

Expansion plans.
February 8, 2010... As lifelong fans of Transformers toys, Event staff were pleased to see similar ingenuity demonstrated by Mobile Promotions' new expandable trailer. The vehicle is 13.6 metres long and 2.5 metres wide when in transit, but in situ expands to give...

Visual treat.(Panasonic Consumer Electronics Co. introduces plasma television)(Brief article)
February 8, 2010... Pitched for exhibitions and conferences, this 85-inch, full HD plasma screen from Panasonic has been added to the product range of visual solutions provider PSCo. They are all available on the firm's custom-built ScreenLifter, which allows the...

Moove on up.
February 8, 2010... If you weren't at our Top 20 Venues party you missed out, but let's not dwell on that. Instead, we'll merely tell you about Cash Cows, a much-lauded busking act that appeared at the event. The dapper duo play hits of yesteryear and are at home...

Analysis: Industry wakes up to the need for insurance.
February 8, 2010... The event industry may not yet be fully recovered from last year's economic battering, but those events that did go ahead in the first month of 2010 found that if the economy doesn't get you, the weather probably will. Events such as...

Analysis: Web chatter.
February 8, 2010... The pick of this month's stories on the Event website were... FutureWatch, a study by Meeting Professionals International and American Express, has predicted shorter travel for meetings and events, as well as shorter lead times, as business...

Six choices, including the Aviator Hotel and Shoot Experience.
February 8, 2010... Hospitality SenSpa in the New Forest With everyone's workloads growing by the day, SenSpa at Careys Manor Hotel in the New Forest has teamed up with The Stress Management Society to offer clients a selection of tension-relieving packages,...

Team building - Angela Malik's cookery school.
February 8, 2010... Don't start the detox just yet: the Angela Malik cookery school in Acton is offering a range of culinary events that will help enhance your recipe repertoire for 2010. Guests can choose from a range of packages, including the Indian Express...

Appointment at Kudos Hospitality.(Emma Power appointed as food development director)(Brief article)
February 8, 2010... Emma Power has joined Kudos Hospitality as food development director, a new role that will focus on brand awareness, product design and menu creation for events. Power started out as a freelance chef for Gorgeous Gourmets and By Word of Mouth,...

Appointment at Easyfairs.
February 8, 2010... Easyfairs has appointed Jean-Francois Quentin as chief executive officer to consolidate its position in low-cost trade-shows. Before joining Easyfairs, Quentin was CEO of Iomedio.com and founder of MobileWay (now Sybase 365). He also spent eight...

Appointment at 4D Design.(Helen Chanter appointed as account manager )(Brief article)
February 8, 2010... Helen Chanter has been appointed to the position of account manager by event and exhibition design company 4D Design. Her role will be to develop and implement client exhibitions, events and various creative campaigns across the UK. Chanter...

Appointment at The Olympic Park Legacy Company.(Jonathan Dutton, Malcolm Ross and Karen Webb appointed )(Brief article)
February 8, 2010... The Olympic Park Legacy Company has made the first three appointments to its executive management team. Chartered accountant Jonathan Dutton takes up the role of company director of finance and corporate services, and is joined by Malcolm Ross,...

Appointment at Dorchester Collection.(Zoe Jenkins has been appointed as general manager )(Brief article)
February 8, 2010... Zoe Jenkins has been appointed general manager of the Dorchester Collection's new country house hotel, Coworth Park. The venue is set to open in summer 2010. Jenkins has been overseeing the pre-opening project and launch plans as director of...

Appointment at Park Plaza Westminster Bridge.
February 8, 2010... David Gibbons has joined hotel Park Plaza Westminster Bridge as conference and banqueting director. He will develop new business and oversee banqueting sales and staff planning when the hotel opens later this year. Gibbons was director of...

Appointment at ATP Events and Experiences.(Neil Pace and PJ Mitchell appointed )(Brief article)
February 8, 2010... Neil Pace and PJ Mitchell have joined ATP Events and Experiences, the events division of travel outfit ATP International Group. As well as organising incentives, launches and conferences, they will help the ATP team with the 2012 Olympic Games,...

Appointment at EC&O Venues.(Rachel Parker promoted as director)(Brief article)
February 8, 2010... Rachel Parker has been promoted by EC&O Venues to become group halls director for both Earls Court and Olympia. Parker most recently worked as halls director for Earls Court, and will now assume responsibility for Olympia from Debbie Law,...

On the spot.(Nii Sackey speaks about Bigga Fish)(Interview)(Brief article)
February 8, 2010... Nii Sackey, Director, Bigga Fish - How did you get into events? I held my first event when I was 21; it was Bigga Fish's first foray into promotion and events management. We started because local young people attending our DJ and MC...

Move of the month.(Sam Owen speaks about Science Museum's event planning services)(Interview)(Brief article)
February 8, 2010... Sam Owen, Senior corporate events manager, Science Museum - How is your new role different to your previous job? My objective is to optimise the profitability of event activity at the Science Museum London and Science Museum at Wroughton....

Events manager.
February 8, 2010... Mark Beal from Ford of Britain is adapting to the changing marketplace. The day Event went to meet Mark Beal at Ford's head office in Brentwood, Essex, Britain had seen its heaviest snowfall in more than 20 years Most of the country's...

The 2010 World Cup: Fifa shows red card to unofficial brands.
February 8, 2010... Stringent regulations are in place surrounding sponsorship of the World Cup, but it won't stop determined brands cashing in on the tournament. When the Dutch football fans turned out to watch their national team play the Ivory Coast at the...

Trade show: Confex 2010 - The industry event is back at Earls Court from 23-25 February.(Calendar)
February 8, 2010... Innovation forms basis of this year's exhibition International Confex 2010 returns to Earls Court in February with the industry taking stock of the difficult past 18 months and looking ahead to a more prosperous future. To reflect this,...

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February 8, 2010... Circus - What is it? A surrealist-themed bar, restaurant and entertainment 'experience' on Endell Street, in Covent Garden's Seven Dials area. What's it got? Designed by British designer Tom Dixon - best known for his work at high-street...

West End venues: Six venues, including The Fine Art Society and The Penthouse.
February 8, 2010... Merah What is it? A spangly new nightclub that claims not to have guestlists or membership, but leaves entrance down to a highly qualified 'physionomist' (doorman). What's it got? A 400-capacity main event space with modern design,...

Case study: Nissan.
February 8, 2010... The automotive brand's event activity is reaping rewards in a sector that's finding the going tough. If you're involved in automobile events, look away now. Last year was, frankly, a stinker, and with global sales plummeting, famous...

Nokia christmas party: Phone giant christens iconic London venue.
February 8, 2010... The inaugural event at Battersea Power Station's Boiler House needed something that would do the venue justice, and Nokia didn't disappoint. Report by Tom Hall What was the event? Mobile phone giant Nokia's Christmas party was the inaugural...

Mobile Units: Moving targets.
February 8, 2010... The mobile unit sector is optimistic about its prospects for 2010. Reading the word 'recession' at the start of an article is so 2009. Nowadays it's all about the word 'recovery' - a satisfying expression that mobile unit dealers are using...

Sporting: Playing in the big leagues.
February 8, 2010... This country's sporting arenas are the envy of the world, says David Quainton. According to the sort of people that like to label things, we are about to enter the 'golden decade of British sport'. Whether you're keen on such labels or not,...

Outdoor Solutions.
February 8, 2010... Ingenious products that will add joy and practicality to your outdoor events. Fancy dress Bolli Darling's Knickerbolliglory canape hostesses provide a fine combination of candy and costumes. The beauties include Miss Candy Floss, Christmas...

Web Chatter: The pick of this month's outdoor stories on the Event website.
February 8, 2010... Business Secretary Lord Mandelson revealed the Government is planning celebratory events for the Queen's Diamond Jubilee in June 2012. He is working with Buckingham Palace and the Devolved Administrations on the events. Vauxhall used Mischief...

Outdoor Solutions: SpeedWeek50.
February 8, 2010... A Bluewater appearance by Jenson Button put Virgin Media firmly in the spotlight. What was the event? An experiential event to amplify Virgin Media's support of the Brawn GP F1 team last year and benefit from its investment. Virgin challenged...

Outdoor Solutions: John Probyn is chief operating officer at Live Nation.
February 8, 2010... Selling bits and bobs off the back of a lorry may not be conducive to a career in outdoor events, but that didn't stop Live Nation's chief operating officer John Probyn from becoming the man behind some of the UK's biggest music festivals. ...

Earls Court set for Olympics swan song following buy-out.
February 8, 2010... One of London's most famous event spaces, Earls Court, is set to close after the 2012 Olympics if current plans are realised. In the past week, Liberty International-owned Capital and Counties (Capco), a FTSE 100 property firm, completed the...

Web chatter: The pick of this month's exhibition stories on the Event website.
February 8, 2010... Melville Event and Exhibition Services won the contract to supply Reed Exhibition's Arabian Travel Market event at the Dubai World Trade Centre this spring. Melville will be responsible for all exhibitor services at the show, which takes place...

Kit List.(Christie Digital Systems introduces projectors)(e-ventassist.com)(videoconferencing systems intoduced by iPeak)(Brief article)
February 8, 2010... E-vent Assist E-vent Assist lets users create a branded registration website. Relevant data such as names, job titles or special information is chosen as required. Delegates, in turn, use the system to register. It costs pounds 499 a year,...

Exhibition Solutions: From the show floor - Mixed emotions.
February 8, 2010... The sector is feeling positive, but there are still some very real issues to confront. A new year always brings with it a feeling of optimism, but it isn't just the promise of a fresh start that's filling exhibition organisers with...

Exhibition Solutions: Erotica 09.
February 8, 2010... The inimitable show had plenty of treats in store for visitors this year. What was the exhibition? Erotica 09, where those of all sexual predilections meet to enjoy live shows, update the swingers address book and stock up on an eye-popping...

Social Networking: Girl about town - Parties with the beautiful people.
February 8, 2010... Makeshift fans were needed to cool our ardour at Grosvenor House Hotel in late November, when manly dance troupe The Players provided a feast for the eye at the Drapers Awards. I haven't seen so many bronzed biceps since the WWE event. Much...

Viewpoint: Good/bad.(Viewpoint essay)
February 8, 2010... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Always looking to broaden its cultural horizons, the Event team took in a plethora of global New Year's Eve events, from Amsterdam to America. But the...