Marketing Event articles from February 2009

Marketing Event archives from February 2009

Editor's letter.(Brief article)
February 5, 2009... No news is good news, and those of you who receive our daily bulletins and read the Event website on a regular basis would certainly agree. It seems that not a day goes by when we don't hear about another supplier, agency or venue falling...

This month's go-to events.
February 5, 2009... - London Fashion Week Be part of the fashion pack from 20-24 February with a VIP hospitality package. Tickets include seats for a catwalk show, a talk by a member of the fashion press, champagne breakfast, fine-dining lunch or evening...

Relaxing in the tub.
February 5, 2009... Add a futuristic feel to your event by hiring Thorns' new swivelling tub chairs that are manufactured in light but rigid thermoplastic. Available in black or white, the chairs feature faux leather inners and chrome bases and will launch at this...

Celestial beings.
February 5, 2009... Classical music with a twist comes in the form of Sternberg Clarke's new all-female, electric string quartet Stellini (which translates as 'little stars' in Italian). Stellini specialise in performing a choreographed set of either pop, jazz or...

Boom and bust.
February 5, 2009... Being environmentally friendly and providing an innovative event service has to be a plus for any corporate organiser, and this will make sculptor Steve Yeates' work an attractive proposition in 2009. Creating bespoke sculptures using glass...

Salsa source.
February 5, 2009... Bring on the Latino spirit with a Cuban or Latin act from Exquisite Experiences. Performers include original members of the Lady Salsa and Carlos Acosta's Tocororo shows, while other shows include Cabaret Havana, Salon Tango and Brazil Fantasy....

The odd couple.
February 5, 2009... Choosing entertainment that hasn't been seen time and time again is tough. Comedy cabaret duo Frisky and Mannish launched late last year and have been earning rave reviews, with the act taking classic pop songs and giving them an individual...

Rose-tinted glasses.
February 5, 2009... If you're organising an event in February and want to spread the Valentine's Day love throughout the month, head to the Renaissance Chancery Court hotel. The venue is offering planners a chance to treat guests to what it's billing as 'the...

By royal appointment.
February 5, 2009... Have The King perform at your event with tribute artiste Shawn Klush. He offers an extensive repertoire, complemented by his range of authentic-looking costumes. American Klush was named The Ultimate Elvis Tribute Artist by Elvis Presley...

Garden variety.
February 5, 2009... Fresh flowers are a great finishing touch to any event and can set the tone in an infinite number of ways. Titania's Garden is a new florist based between Marylebone and Baker Street, and has immediately established itself in the industry....

In the green room.
February 5, 2009... Start 2009 with good intentions by using Mobile Technik's eco-friendly temporary structure, the MT-Room. Made from 100 per cent sustainable plywood, the modular designs are shaped to suit requirements and could include extension bays. Each...

Strip lighting.
February 5, 2009... This innovation could alter the face of lighting at events. Light Tape is a slim and flexible strip, as thin as a business card, and available in a range of colours and widths. Its cost-effectiveness makes it a modern solution for all forms of...

Good as Gould.
February 5, 2009... Give your event a competitive edge by hiring sports presenter Jonny Gould as MC, host or even auctioneer. Gould is Five's longest-serving TV presenter and has been the main face of Major League Baseball on the channel for 11 years. He has...

Freight of heights.
February 5, 2009... Organisers who made a New Year resolution to ensure their events become as sustainable as possible have been given a helping hand by CEVA Showfreight's latest innovation, a fuel-efficient forklift truck. Trialed at the NEC late last year,...

Glow for it.
February 5, 2009... Create a relaxed event atmosphere with Chillspace's Light Tube Tables. They work by using battery-operated lights and are available in two styles, using either pealights or one solid colour. You can choose from fabrics including satin, crushed...

Wrist management.
February 5, 2009... Planners looking to produce green events can add a new tool to their eco-friendly armoury. ID&C has launched wristbands and lanyards made from recycled materials such as polyethylene terephthalate, which is derived from recycled plastic...

Mystery letter sparks fury among agencies.
February 5, 2009... Event agencies were left fuming this month after an apparently fake request for credentials ended up costing some top experiential agencies up to pounds 1,000. Iris, RPM and Sledge were among those that received a letter from Cherrytree -...

Joint venture sees HMV extend its brand activity.
February 5, 2009... Following hot on the heels of mobile phone behemoth O2, retailer HMV has moved into the venue-branding market. An ambitious joint venture with venue owner Mama Group sees HMV take ownership of 11 top venues, including Hammersmith Apollo. ...

Web Chatter: www.eventmagazine.co.uk.
February 5, 2009... The pick of this month's stories on the Event website were... Beyond Boundaries Live, aimed at people with disabilities, is to grow 50% in its third year as it moves to Farnborough's FIVE venue from 4-5 July from Kent Showground. ...

Confidence plummets as industry heavyweights start to make cuts.
February 5, 2009... The event industry faced an uncommonly turbulent start to the year, watching redundancies rise, businesses close and major contracts fail to materialise. The biggest casualties were Fifteen Events - a charitable firm spun out of Jamie...

The good news.(Brief article)
February 5, 2009... - Venues such as the Science Museum, Royal Albert Hall and Natural History Museum are set to benefit from an additional pounds 10m pledged by Transport for London towards planned Exhibition Road improvements. - Glam Show, a new beauty,...

Web Chatter: www.eventmagazine.co.uk.
February 5, 2009... The pick of this month's stories on the Event website were... Official statistics from the Audit Bureau of Circulations has confirmed that 2008's Recycling & Waste Management Exhibition visitor figures are the best yet, the show's fifth...

Team building - Far East cuisine.
February 5, 2009... Learn how to develop techniques that will wow guests at a a dinner event. Culinary Teambuilding is offering this new teppanyaki package, which is designed to create better communication and team skills for company employees. It...

Team building - Go Green Challenge.
February 5, 2009... Incorporate being environmentally friendly into team building with Business Pursuits' Go Green challenge. The aim is to raise awareness of reducing carbon emissions in the home. Each team is given blueprints and materials to build an...

Hospitality - James Bond river cruises.
February 5, 2009... Take in London's sights James Bond-style by booking the London Bond Experience, which takes place on a Rigid Inflatable Boat. The Thames RIB Experience will take you past famous landmarks from the films, such as the MI5 and MI6 buildings...

Hospitality - A flutter at Cheltenham.
February 5, 2009... Enjoy a day at the races with Cheltenham Racecourse's The Festival, from 10-13 March. Eateries include the Panoramic Restaurant, overlooking the winning post A table for 12 would cost pounds 545 per person and includes admission, racecard,...

Team building - F1 at Monaco.
February 5, 2009... Enjoy the Monaco Grand Prix in style with this yacht-based hospitality package from Corporate Innovations. The 2009 race takes place from 23-24 May and the package features a viewing platform of the chicane close to the exit of the Loews...

Team building - Krypton Factor challenge.
February 5, 2009... To celebrate the return of the popular quiz show, try Chillisauce's Krypton Factor team-building package. Your group will be split into teams with their own uniforms, and are then scored on challenges testing their intelligence,...

Move of the month - Russell Bodycomb, head of hospitality, Arsenal Football Club.
February 5, 2009... - What will your new role entail? I am heading the operations and sales teams to deliver the extensive range of matchday hospitality, meeting and event facilities that are available at the club's Emirates Stadium. I will work closely with...

Appointment at Liverpool City Council.
February 5, 2009... Claire McColgan has been appointed to the newly created role of head of culture at Liverpool City Council, which hopes to build on the success of the city's year as European Capital of Culture. McColgan was executive producer for Liverpool...

Appointment at Silk Event Management.(Alison Simpson to join Silk Event Management as event co-ordinator)(Brief article)
February 5, 2009... Alison Simpson has joined Silk Event Management as event co-ordinator. She will provide a range of services including co-ordinating with clients and liaising with venues and suppliers. Other appointments include Janet Houston as office manager....

Appointment at Top Banana.(Keith Bliss to join Top Banana Inc.)(Brief article)
February 5, 2009... Keith Bliss has joined Top Banana as a non-executive marketing director. He will provide additional counsel for clients and have overall marketing responsibilities for Top Banana. He was previously an independent marketing consultant. ...

Appointment at The Wordmonger.(The Wordmonger to appoint Jeremy Probert)(Brief article)
February 5, 2009... Jeremy Probert has become director at PR business The Wordmonger, having been director of communications at EC&O for two and a half years The EC&O marketing and communications team will remain the same. -------------------- Did you...

Appointment at Visit London.(VisitLondon.com to promote Susanne Casaccia )(Brief article)
February 5, 2009... Susanne Casaccia has been promoted to European business executive at Visit London. She was event solutions executive. She will assist with roadshows, sales missions, networking events and hosted buyer programmes. -------------------- ...

Appointment at Mango London.
February 5, 2009... Jane Hague has been appointed head of sales at Mango London. Hague previously headed the corporate sales team at Excel London's conference and events division. -------------------- Did you find this article useful? Why not subscribe to...

Appointment at Eve Trakway.
February 5, 2009... Lucy Lambertson has joined Eve Trakway as marketing manager. She formerly worked in marketing for IT services and support company Trisoft. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Appointment at Trent FM Arena Nottingham.(Colin Roberts to be appointed sales and marketing director at Trent FM Arena Nottingham)(Brief article)
February 5, 2009... Colin Roberts has been appointed sales and marketing director at Trent FM Arena Nottingham and the National Ice Centre. Roberts spent four years in marketing at Wembley Arena Conference and Exhibition Centre. -------------------- Did...

Appointment at Live Nation.(John Probyn to be promoted at Live Nation)(Brief article)
February 5, 2009... John Probyn has been promoted to chief operating officer UK music at Live Nation. He was UK festival director and will still oversee Hard Rock Calling, the O2 Wireless festival and Download alongside his new responsibilities. ...

Appointment at DADA.(DADA to appoint Lynda Forrest )(Brief article)
February 5, 2009... Lynda Forrest has been appointed head of events at DADA. Forrest was head of events at the Carnyx Group and will be in charge of a team of three. -------------------- Did you find this article useful? Why not subscribe to the...

Appointment at Logistik.
February 5, 2009... Kim Crawford has joined Logistik as client account director, managing accounts such as Marks and Spencer. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73 55 for more...

Appointment at ID.
February 5, 2009... Mark Dunn has joined ID as senior account director. Dunn has nine years' experience, including roles as account director at Ignition and Closer. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

On the spot - Johnny Roxburgh, founder and co owner, The Admirable Crichton.(Interview)(Brief article)
February 5, 2009... What attracted you to your current role? The challenge of creating amazing, innovative events. I have been in business for 28 years and the excitement of being in the vanguard of a huge and very remarkable industry has been enormously...

Media programmes manager.
February 5, 2009... Robin Bartlett of General Motors is a driving force behind launch events. Well groomed and dressed in a sharp suit, media programmes manager Robin Bartlett cuts quite the corporate figure as he greets us in the glass atrium of Vauxhall's...

Pop-up Venues - A fleeting glimpse, and then it's gone.
February 5, 2009... Pop-up venues mirror modern culture, their ephemeral nature enabling them to make an impact and move on before the novelty wears off. It seems rather incongruous, you might think, to be writing about venues 'popping up' in and around the...

Trade Show - International Confex, Earls Court, 24-26 February.
February 5, 2009... Innovation is the key to a richer visitor experience. Ruby Wax, Kelvin MacKenzie and financial journalist Hamish McRae know a thing or two about creativity and the credit crunch, so make apt keynote speakers for the latest International...

Special Report: Salary Survey - Personnel finance.
February 5, 2009... This year's salary figures offer a snapshot of a defiant industry. Welcome to the fourth annual Event salary survey, produced in conjunction with ESP Recruitment and Vivid Interface. Despite the economic uncertainty and plethora of job...

Special Report: Salary Survey.
February 5, 2009... Our yearly insight into the state of the industry produced some positive results. The latest Event salary survey paints a picture that is not as negative as readers might expect. Although concluded in November last year, it was during a...

New and refurbished venues.
February 5, 2009... Six exciting event spaces, including Parmount and Molton House. PARAMOUNT Where is it? In the top floors of Centre Point, the iconic building at the junction of Oxford Street and Tottenham Court Road. What is it? A brand new...

Crowd pleasers - Six venues for events on a grand scale.
February 5, 2009... BUSINESS DESIGN CENTRE Where is it? In Islington, near Angel and King's Cross tube stations. What is it? The BDC, formerly the Royal Agricultural Hall, was rescued from demolition in 1981, fully restored then reopened in 1986. ...

West End - Cultural diversity - From sports to sopranos, all tastes are catered for.
February 5, 2009... GAUCHO PICCADILLY Where is it? As its name suggests, just off Piccadilly on Swallow Street. What is it? An Argentinian restaurant famous for its steaks and black-and-white cowhide interiors. It specialises in Latin American food. ...

Focus on: London - A deep well of talent.
February 5, 2009... The capital's event resources give it enduring international appeal. For every dark cloud, there is, of course, a silver lining. The daily economic updates may not make for cheerful reading, but continued shifts in the exchange rate means...

London International Boat Show - Buoyant industry takes over Excel.
February 5, 2009... National Boat Shows' annual exhibition, now in its 55th year, offered something for everyone in the halls of the Docklands venue. What was the event? The 55th London International Boat Show took place at Excel London from 9-18 January,...

Sunseeker Annual Dinner - Charity spectacle honours Bee Gees.
February 5, 2009... The great and good assembled at Battersea Evolution to show the depth of their love for the band, and raise some money for worthwhile causes. What was the event? The annual Sunseeker International Charitable Trust black-tie dinner, in aid...

Case Study - Everybody say yeah.
February 5, 2009... Beatwax promotes Jim Carrey's film by daring the public to put themselves on the line. What did the campaign involve? As part of the promotion of Jim Carrey's latest movie Yes Man, Beatwax came up with the Yes Man Challenge, a UK-wide...

Case Study - Samsung.
February 5, 2009... The company takes an active role in a range of events to bolster its brand presence among consumers. Samsung is a brand that could easily be lost among the Hitachi, Sony and Panasonic names that adorn living rooms and bedrooms everywhere....

Event Solutions: Case studies - Product launches.
February 5, 2009... Four pages of showcases and essential services, plus expert analysis. SONY ERICSSON XPERIA As part of last year's London Design Week, agency Iris Experience launched Sony Ericsson's Xperia X1 product. The showcase took place between...

Event Solutions: Kit list.
February 5, 2009... IDEAS BOX Ideas Box has unique solutions for event planners, with a concept that brings together six varied brands. Its chocolate-themed offering includes The Original Chocolate Fountain alongside The Original Chocolate Printing Company,...

Event Solutions: Lighting and av.
February 5, 2009... QUENTIN JARMAN As a specialist in lighting design, Jarman's techniques draw from his experience in the theatre, having trained at the Rose Bruford College of Speech and Drama. His 26-year professional career has involved lighting many...

Event solutions: Q&A - Three experts on creating maximum impact at a product launch.
February 5, 2009... THE AGENCY Nathan Homan, creative director and founding partner, The Rouge Partnership 'Excite your audience by building anticipation. Highlight the product's differentials, but forget details - keep messages simple. Interaction is...

Social Networking - Girl about town.(Personal account)
February 5, 2009... Abigail parties with the beautiful people. I spent one of my first social evenings of 2009 enjoying the spectacular Cirque du Soleil acrobats at the premiere of Quidam in the Royal Albert Hall, courtesy of Brando. Christmas and New Year...

Social Networking: Exclusive countdown - Top 20 Venues Party.
February 5, 2009... Guests headed to Molton House for the reveal of our hotly anticipated chart. This year's Top 20 Venues party saw more than 200 excited guests head to new members' bar Molton House in Soho for an exclusive unveiling of the year's top event...

View Point: Comment - Venues under threat, and optimism in the face of adversity.
February 5, 2009... DAVID QUAINTON It's easy to blame things on the credit crunch. Woolworths closes down? Credit crunch. Domino's Pizza sales rise? Credit crunch. My ankle injury doesn't clear up for six months? Credit crunch. It's clear that not all of...

Letter.(communication in event industry)
February 5, 2009... When belts tighten, communication in the event industry is often the first victim. Who is going to spend money on 'ideas' when it's time to hunker down, stick to what you know and wait for it all to blow over? Such a view misses the point...

Viewpoint - Good/bad.
February 5, 2009... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Offering something different at a Christmas party is not easy Seventeen Events invited us down to the Trinity Buoy Wharf mid-winter open studios,...