Marketing Event articles from February 2008

Marketing Event archives from February 2008

Editor's letter: Welcome to the new-look Event.(Editorial)
February 7, 2008... I am proud and delighted to welcome you all to the new-look Event magazine. For those of you who don't know me, I am the former editor of RSVP. I am very excited to be taking over from my predecessor Mike Fletcher, and would like to say a...

This month's go-to events.
February 7, 2008... RSVP08, 2-3 April Event organisers trying to help save the planet should head down to The Green Room at this exhibition, taking place at the Business Design Centre. Made from sustainable materials, the room will be showcasing wooden stand...

What's hot: Mean fiddler.
February 7, 2008... Fresh from Take That's Beautiful World tour, electric violinist Sarah Tuke has taken to the corporate event stage. With a first-class degree from London's Royal College of Music, the virtuoso has also performed with Rod Stewart, Sugababes...

What's hot: Seat on the board.
February 7, 2008... No one likes a muddy bum or achy back, so smart sourcing company Tomato Source has come up with the GreenSeat, the festival-goer's new best friend. With a collapsible backrest and integrated handle, the GreenSeat folds away into a flat...

What's hot: Perfect pitch.
February 7, 2008... The most simple ideas are often the best. This double-sided, pull-up banner from Perfect Display gives you more scope to advertise your product at practically any event. The banner, which could be used at product launches, exhibitions and...

What's hot: What a thriller.
February 7, 2008... Let's be honest - even the coolest of music fans has sung along to classic pop tunes from the 80s, and now this sound and experience can be achieved thanks to Simply 80s. The brilliant six-piece tribute act's reputation on the corporate circuit...

What's hot: Creativity on tap.
February 7, 2008... Made up of hundreds of individually controllable jets of water, Aquagraphics' water screen is like an animated waterfall. The unit's precision jets direct falling water to form a display and there are hundreds of different design...

What's hot: Pass the parcel.
February 7, 2008... A party just isn't a party without poppers, streamers and balloons. Brightening up even the dullest of dinner tables, Big Bang Events' party boxes are filled with a wide range of exciting accessories such as tinsel whistles, cone poppers,...

What's hot: Big ideas.
February 7, 2008... Clever Graphic Display Solutions has launched the Megawall, which can create a bold brand statement at any event or exhibition. The tallest option is three metres high and can be any length from 4.7 metres. Graphics can be continuously...

What's hot: Air your views.
February 7, 2008... Always full of novel ideas, Thorpe Park has introduced two inflatable meeting pods to its Lake View conference centre, giving organisers more space when they use the facility. The igloo-like rooms can be lit with a choice of colours, making...

What's hot: Art's cool.
February 7, 2008... Cameras are so passe. The sophisticated new way to capture events is to commission your own artist. Organisers hosting events at the Intercontinental London Park Lane hotel can employ its artist-in-residence Jeremy Houghton to paint their...

What's hot: In great shape.
February 7, 2008... Already having made its mark in Cape Town, Intent supplies and manages stretch marquees with no formal frame or structure, making them extremely adaptable. Not only do they fit into awkward spaces, they can also accommodate stairs and...

What's hot: New material.
February 7, 2008... First seen at this year's Event Show, Fabric Frame is a seamless display system whose non-reflective finish makes it ideal as a backdrop or stage set. It is quick to set up and has already been used at prestigious events including the FIFA...

What's hot: Star of the screen.
February 7, 2008... No sooner did the plasma screen clear the 100' barrier than LCD announced a landmark of its own, with the arrival of the first available 82' screen on these shores. The Evos is made by a small Korean company and distributed in the UK by PSCo....

What's hot: Sweet treatment.
February 7, 2008... Ideal for themed goodie bags and gifts, the Chocolate Pharmacy range offers medicinal-themed chocolate treats to curb guests' cravings. Created by hand-made chocolate specialist Chocolate on Chocolate, the novelty confectionery includes...

What's hot: Live and direct.(Conference notes)
February 7, 2008... Audience engagement specialist Live Interactive's digital tablet allows delegates at a conference or meeting to text in views and opinions instantly. You can also view documents, presentations and movie files, or access the internet....

Agencies: Tebays handles Fiat press work.
February 7, 2008... Event management agency Tebays produced a four-day press event for the launch of the Fiat 500 series last month. Around 40 international press representatives attended each day from 15-18 January. The programme included an overnight stay at...

Agencies: Live Nation extends reach in Holland.
February 7, 2008... The world's largest live music company, Live Nation, has acquired the operating company that holds the 20-year lease for the Heineken Music Hall in Amsterdam. The 5,500-capacity venue hosts more than 145 events a year. The acquisition...

Agencies: Survey predicts rise in experiential work.(Survey)(Brief article)
February 7, 2008... Around 75% of marketers will increase spend on experiential marketing this year, according to a client survey by Jack Morton Worldwide that questioned 277 marketers from the UK, USA, China, Australia and Europe. Of those planning to...

Agencies: Iris signals intent with New York office.
February 7, 2008... Integrated experiential agency Iris Experience has opened its first international office in New York, signing up MySpace and Sony Ericsson as its founding clients. The latter has handed some experiential campaigns to the office. The new...

Agencies: Hyde Park beefs up policy on big events.
February 7, 2008... Hyde Park is seeking applications for large public events to be held at the park between 2009 and 2011. 'We will be considering all approaches with a view to letting a small number of three-year contracts,' said head of events Adam Farrar....

Agencies: Network launches London 2012 website.(Website overview)
February 7, 2008... A website offering unique access to London 2012 business opportunities has been launched by the London Business Network. The 'CompeteFor' service will act as a broker between buyers and potential suppliers throughout the London 2012 supply...

Agencies: Because hits the road for wage campaign.
February 7, 2008... Because Experiential Marketing has launched a nine-week UK campaign promoting the new national minimum wage rates on behalf of the Department for Business, Enterprise and Regulatory Reform. A branded bus is visiting cities such as London,...

Agencies: Account wins.
February 7, 2008... The Event Business has secured a lucrative contract with Land Rover Corporate Fleet Sales to produce all of its events and hospitality for 2008. This includes 24 events, eight exhibitions and five planned hospitality packages, including a...

Exhibitions: NEC Group unveils Dublin venue.
February 7, 2008... The NEC Group is unveiling details of a 25-year deal to manage the new Convention Centre, Dublin (CCD) at this month's Confex, signalling its ambitions to build a portfolio that extends beyond its Birmingham base. The 44,000sqm venue,...

Exhibitions: Limited options causes Pegler to leave UKIP.(Brief article)
February 7, 2008... David Pegler has left organiser UKIP Media & Events after two-and-a-half years. It follows the sale of the company's aerospace events division and its decision to remain a private company. UKIP Media & Events CEO Tony Robinson said: 'When...

Exhibitions: Melville wins contract for 2008 motor show.
February 7, 2008... Melville Exhibition and Event Services is to provide support for IMIE's British International Motor Show 2008. The biennial show takes place from 23 July to 3 August at Excel London Melville will provide electrical services, stand fitting,...

Exhibitions: Boat show still popular despite competition.
February 7, 2008... Collins Stewart London Boat Show attracted 127,000 visitors at Excel London last month, despite competition from a rival new event at Earls Court. The London Boat Show, organised by National Boat Shows, took place from 11-20 January, just...

Exhibitions: ... while rival secures new partnership deal.
February 7, 2008... The Whyte & Mackay Earls Court Boat Show has added Carlsberg as a partner for this year's event, despite its failure to record visitor figures and reports of poor attendance during its launch show in December 2007. Earls Court Boat Show...

Exhibitions: Foley branches out by launching consultancy.
February 7, 2008... Events Industry Alliance (EIA) chief executive Trevor Foley has launched a recruitment consultancy called Foley Executive Recruitment. He said: 'It is not a head-hunting service as I will only put forward someone who has told me they are...

Exhibitions: EC&O shelves plan for casino at Earls Court.
February 7, 2008... EC&O Venues has abandoned plans to build a casino at Earls Court following the rejection of its second planning application. The Royal Borough of Kensington and Chelsea threw out EC&O's appeal last month on the grounds that it would disrupt...

Exhibitions: Return of events sees Clarion's value rise.(Clarion Events)(Brief article)
February 7, 2008... The sale of Clarion Events has moved a step closer with a second round of bids valuing the exhibitions business at around pounds 120m. As private equity owner Hg Capital reviewed the latest auction round, Clarion managing director Simon...

Exhibitions: Council takes back Ally Pally as lease is blocked.
February 7, 2008... Alexandra Palace's ownership has been handed back to the council-run trust following termination of the Firoka Group's lease on 7 January (Letters, p85). The lease was blocked last October when Jacob O'Callaghan of the Save Ally Pally...

Exhibitions: From the show floor.
February 7, 2008... Agency Edge Live launched the Mitsubishi Evolution X at last month's Autosport International show at the Birmingham NEC, suspending the vehicle on a ramp so guests could literally get a glimpse 'under the chassis'. Pre-ABC figures recorded...

Exhibitions: Arena Group CEO Walley steps down.
February 7, 2008... David Walley has resigned as chief executive of the Arena Group after eight years with the company. Walley stepped down in December following the restructuring of the company that took place after last year's management buy-out (Event,...

Exhibitions: Bray Leino delivers at fashion trade show.
February 7, 2008... Communications agency Bray Leino Events designed and delivered seven exhibition stands for a range of clients at last month's Bread & Butter show in Barcelona. The fashion trade show, which took place from 16-18 January, offered clothing...

Exhibitions: Stuff Live heads east.
February 7, 2008... Haymarket Exhibitions is moving Stuff Live to Excel London for 2008 and expanding the gadget show by 1,000sqm. The 4,000sqm consumer show is planned for 31 October to 2 November and will run alongside What Hi-Fi? Sound and Vision. The 2007...

Exhibitions: Taste Festivals adds Leeds to schedule.
February 7, 2008... Taste Festivals, the joint venture between Brand Events and Channel 4, has added Leeds as a location for its culinary events taking place in June. Taste of Leeds will be held from 5-8 June in Millennium Square and is expected to attract 15...

Exhibitions: Workwear show set for April debut at NEC.
February 7, 2008... The inaugural Workwear and Corporate Clothing Show, organised by Ocean Events, will take place from 2-3 April at the NEC in Birmingham. Branded workwear companies such as Dunlop, CAT Apparel, Dickies and Mascot have all signed up as...

Exhibitions: Industry bodies.
February 7, 2008... The International Special Events Society (ISES) will hold its fourth annual Regional Education Conference (REC), at EasyFairs' London Launch Live exhibition on 25 June. Last year's REC took place at the Brewery and attracted more than 170...

Exhibitions: Association business.
February 7, 2008... Edinburgh Convention Bureau has secured events worth an estimated pounds 1.09m. The Commonwealth Hansard Editors Association will host part of its triennial conference in the city from 30 July to 1 August. In September, the Federation of...

People: Move of the month.(Interview)(Brief article)
February 7, 2008... Lindsay Brown, UK marketing manager, Visit Scotland business tourism unit - What will your new role entail? I will be marketing Scotland to UK businesses and meeting planners, leading ongoing strategy development across the marketing...

People: On the spot.(dialogue with Vanessa Cotton of Excel London)(Interview)(Brief article)
February 7, 2008... Vanessa Cotton, managing director conference and events, Excel London - What attracted you to your current role? The challenge of winning business in a venue as versatile as Excel London, located in one of the most rapidly growing...

People: Appointment at Unique Venues of London.
February 7, 2008... Lisa Hatswell has been appointed chairman of Unique Venues of London. She took the position of acting chair following the departure of Charlotte Reeves last summer. Hatswell is sales and new business manager at the BA London Eye and has worked...

People: Appointment at Oxford Motivation.
February 7, 2008... Paul Fitzgerald has joined corporate incentive agency Oxford Motivation, part of the Indeprod Group, as development director. He was previously campaign and events manager UK at DSGI Business, where he worked with the trading, commercial, sales...

People: Appointment at Major Players.
February 7, 2008... Greg Orme has been appointed chief executive of recruitment consultancy Major Players. Orme was previously chief executive at the Centre for Creative Business. He has an MBA from the London Business School, along with a detailed knowledge of...

People: Appointment at Montgomery.
February 7, 2008... David Ashdown has joined organiser Montgomery as general manager for its new offices in Poland. Ashdown was managing director at Expomedia Events Warsaw and has worked with Montgomery on exhibitions such as IFE Poland

People: Appointment at Lightwater Valley Theme Park.
February 7, 2008... Amanda King has been promoted to events and corporate hospitality manager at Lightwater Valley Theme Park near Ripon in North Yorkshire She was previously events co-ordinator at the venue.

People: Appointment at Because Experiential Marketing.
February 7, 2008... Zoe Quigley has been appointed account director at Because Experiential Marketing. Quigley will work on a range of retail accounts including campaigns for brewer Scottish & Newcastle. Cathy Elves also joins as account manager Elves was...

People: Appointment at The Live Group.(appointment of Ian Magee )(Brief article)
February 7, 2008... Sir Ian Magee has been appointed non-executive director of agency The Live Group. Magee was permanent secretary at the Department for Constitutional Affairs and head of operational delivery for the whole civil service. He will also chair a...

People: Appointment at the Portland Spa Conference and Banqueting Centre.
February 7, 2008... Caroline Dale has been promoted to general manager at the Portland Spa Conference and Banqueting Centre. She will oversee the new Orchid Restaurant and a planned four-star hotel, due to be completed this year Dale was the venue's conference and...

People: Appointment at Launch Pad Events.
February 7, 2008... Idaira Pardo has been appointed senior account manager at Launch Pad Events. Pardo was previously at Silver Fleet. Jen Knight has also joined the team as junior account manager

People: Appointment at ID.
February 7, 2008... Caroline Deutsch has joined experiential agency ID as group account director. She has been group account director at Carbon Marketing for the past eight years and has joined ID to experience working in a bigger agency

People: Appointment at Novotel London West.
February 7, 2008... Kevin Levett has joined Novotel London West as executive head chef He has worked at Claridges as premier sous chef and as executive chef at conference and event venue the National Convention Centre in Canberra, Australia.

Packages: Corporate training - Team Works.
February 7, 2008... You've seen it on the television, and now The Apprentice has been transformed into a corporate-training solution. Titled The Apprentice Corporate Team Challenge, it sees teams from different companies compete against each other in locations...

Packages: Awaydays - Elan Valley Lodge, The Metropole and Rider's Edge.(Brief article)
February 7, 2008... For those guests wanting to re-create scenes from the movie Easy Rider, Cambriaction is the ideal package. Offering delegates the opportunity to ride Harley Davidsons through Builth Wells in Wales, this awayday also provides activities such...

Packages: Incentive - TMB.
February 7, 2008... Outside the world of motor-racing, not many people can claim to have sat behind the wheel of an F1 car, and can only dream of being the next Lewis Hamilton. However, TMB is set to turn this dream into reality with its Driving Experience...

Packages: Corporate hospitality - Disneyland.
February 7, 2008... Disneyland Resort Paris is offering a dinner package fit for royalty with its Lion King-themed dinner evenings. Seated within the resort's Adventureland section, guests will be entertained by musicians and singers performing songs from the...

Packages: Team building - Pool of Life Tours.(Brief article)
February 7, 2008... Unveiled last month as the European Capital of Culture, Liverpool is set to be one of the year's top destinations. Taking advantage of this new status is this package Pool of Life Quest, a scavenger hunt involving actors dressed up as...

Packages: Corporate hospitality - Front Row Events.
February 7, 2008... For corporates looking to treat clients to a variety of interesting tales during dinner, an audience with the former England manager Sven-Goran Eriksson is surely a must. If his tales of managing David Beckham and Frank Lampard are not...

Venues: New event spaces.
February 7, 2008... VERMILION & CINNABAR Where is it? Based in Sportcity in East Manchester, close to the City of Manchester Stadium. What is it? A three-storey Thai restaurant and concept bar. What's it got? On the first floor is restaurant...

Preview trade show: Confex.
February 7, 2008... Event brings you highlights of this year's show, taking place at Earls Court from 12-14 February. Show sets the standard with quality initiatives Few people in the events industry underestimate the importance of catering excellence,...

Campaign: Case study - The personal touch.
February 7, 2008... Cancer Research UK's 2007 Awareness Roadshow ran for 258 days to get vital messages across. Claire Bond examines its impact. What does the campaign involve? The project sees two branded mobile units travelling across the UK to 86 targeted...

Brand Watch: Case study - Redken.
February 7, 2008... The brand's event work falls into four categories that each promote various elements of an adventurous philosophy. For 40 years, L'Oreal-owned haircare specialist Redken has been at the forefront of developing products for the hairdressing...

Profile: Branded events manager - Sense of identity.
February 7, 2008... T-Mobile's William Martin is getting everyone on board - including event suppliers. Pink may not be the colour of choice for most men, but for T-Mobile branded events manager William Martin it's something he has had to get used to. With...

Showcase: Capital of culture launch - Liverpool begins its year in the spotlight.
February 7, 2008... The city's tenure as European Capital of Culture kicked off in spectacular style with a display that focused on its heritage and aspirations for the coming year. What was the event? More than 38,000 people squeezed into the centre of...

Showcase: Exhibition feature areas - in action - Presentation skills.
February 7, 2008... Two major shows that illustrate the practicalities of exhibiting. BBC GOOD FOOD SHOW The BBC Good Food Shows in London, Birmingham and Glasgow are a foodie's dream come true. With wine and food masterclasses and opportunities to sample...

Showcase: Exhibition feature areas - kit list.
February 7, 2008... Felthams Famous for its range of eco-friendly cotton bags, Felthams has long been a contributor to the event industry's green efforts. The bags can be branded, and because show visitors are encouraged to re-use them, a marketing...

Showcase: Exhibition feature areas - Advice.
February 7, 2008... Three industry experts reveal what makes the ideal stand. TECHNOLOGY SUPPLIER: Lauren Steadman, exhibition director, PSL Events Technology today enables you to showcase products in a variety of ways There is a multitude of choice for...

Showcase: Exhibition feature areas - Birmingham.(National Exhibition Centre)
February 7, 2008... The NEC is a major exhibition hub, with a number of top suppliers. When creating an exhibition feature area, it helps to have key suppliers on site at your chosen venue. A multitude of venues are on offer in Birmingham, but The NEC remains...

Showcase: Christmas parties - In action - Cause for celebration.
February 7, 2008... Festive events are the perfect excuse to pamper your hard-working guests. THE COTTON CLUB Rock & Ruby transformed Knebworth Barns in Hertfordshire into New York's ultra-cool Cotton Club for Tesco's 2007 Christmas party. Guests were...

Showcase: Christmas parties - Kit list.
February 7, 2008... Four cutting-edge suppliers who will elevate your festive event. Articole A must for any Christmas party planner's little black book, Articole produces made-to-order props for events and parties. It sculpted and manufactured a statue...

Showcase: Christmas parties - Advice.
February 7, 2008... Three industry experts on organising that end-of-year spectacle. THE AGENCY - Carly Mitchell, sales and marketing director, Best Parties Ever 'Recommendation is the best place to start when choosing an agency to organise your Christmas...

Showcase: Christmas parties - London.
February 7, 2008... Caterers and agencies from across the capital. Organising a Christmas party can be a tough old slog, but the good news is, if you're hosting it in the capital you will be spoilt for choice Most large venues tend to offer themed packages,...

Advice Bureau: Innovative stands - Lasting impression.
February 7, 2008... Exhibitors have just seconds to grab visitors' attention, says Clive Walker. Design agencies have the creative know-how for building head-turning, innovative stands, but the secret of producing a truly stunning display is knowing how to...

Advice bureau: Entertainers - Playing to the crowd.(Interview)
February 7, 2008... The right entertainment can light up your event. Six agencies show us how. STERNBERG CLARKE Adam Sternberg, director Event: What is your newest product or service? A concept called Take Three. Clients choose three acts from a list...

Trendwatch: Experiential marketing - Maximum integration, maximum impact.
February 7, 2008... Collaboration is key to the success of live campaigns, says Claire Bond. Event magazine's inaugural Event 100 Live forum in November set out to provide the industry with a catalyst for in-depth, relevant discussion Speakers from various...

Trendwatch: Salary survey - A vital resource.
February 7, 2008... New data shows that the freelance market is thriving. Freelancers have always been important to the events sector, where flexible resourcing is commonplace. Because of its nature, freelancing is a largely invisible sector; however, 2007's...

Venue Files: Purpose built - All under one roof.
February 7, 2008... A round-up of venues tailored to meet all the needs of organisers. SCOTTISH EXHIBITION AND CONFERENCE CENTRE Where is it? Located on the north bank of the river Clyde in Glasgow. What is it? Opened in 1985, the SECC claims to be...

Venue Files: Destination guide - Manchester.
February 7, 2008... A hotel, museum and sporting venue in this forward-thinking city. HILTON - MANCHESTER DEANSGATE Where is it? The venue is located within Beetham Tower, which is situated on Deansgate near Manchester Central and Granada Studios. ...

Social Networking: Girl about town - Abigail - Parties with the beautiful people.(Column)
February 7, 2008... A girl's gotta treat herself now and again, so the launch of the Spa at Chancery Court's Killer Heels treatment provided the perfect excuse for me to kick back, relax and reflect on a busy month's partying while having my weary feet pampered....

Social Networking: Top 20 venues party - Eyes on the prize.
February 7, 2008... Venue representatives gather to celebrate at Club Bar & Dining. Compiled from the votes of you, the readers, the annual Top 20 Venues chart is celebrated with a party. Last year's event was hosted on Monday 3 December by Club Bar & Dining,...

Viewpoint: Comment - Is terminology important to the sector? Two insiders give their view.
February 7, 2008... CLAIRE BOND By its very nature, the events industry is not easily defined. So multi-faceted is the discipline that even those who dedicate their lengthy working weeks to the sector are unable to reach a common ground regarding the...

Viewpoint: Blogwatch.
February 7, 2008... www.eventia.org.uk/Latest_news/Izanias_blog Eventia leader Izania Downie takes a break from yoga and porridge to make predictions for 2008. ROI, consolidation of services, CSR and strengthening the trade body will be on the agenda. A summer...