Marketing Event articles from February 2006

Marketing Event archives from February 2006

From the Editor: Ice Box is up to the task as Germans seek perfection.(Brief Article)(Editorial)
February 23, 2006... It's a well-worn stereotype that the Germans are efficient and expect increased levels of perfection compared with other European countries. So when UK supplier Ice Box won the contract to build two ice houses for the German division of...

EC&O Group is frontrunner in Ally Pally race.(Earls Court and Olympia Group)(Brief Article)
February 23, 2006... Earls Court and Olympia (EC&O) Group has emerged as the favourite to acquire the 125-year lease to manage Alexandra Palace after the Business Design Centre Group withdrew. EC&O Group and property developer Firoka (Heythrop Park) each...

Whitehead is latest to leave Reed division.(Darren Whitehead)(Brief Article)
February 23, 2006... Darren Whitehead, show director for The International Direct Marketing Fair, is the latest departure from Reed Exhibitions just four months away from the Earls Court event. Spearhead Exhibitions directors Philip Soar and Bob Munton left...

Big guns get behind capital's motor show.(Brief Article)
February 23, 2006... IMIE, the organiser of this year's British International Motor Show set to debut at Excel London from 18-30 July, has revealed that 28 motor manufacturers have taken stand space to date. There is also mounting speculation that at least six car...

Clarion opts for Opex Modul.(Brief Article)
February 23, 2006... The Opex Group has signed a multi-million pound five-year deal with Clarion Events to continue providing standfitting, electrical and floor covering services across the organiser's portfolio of 41 shows. The agreement, which means rival...

Mini car event targets men in Bristol centre.
February 23, 2006... Mobile Promotions has launched a mini motor show concept for shopping centres. Motorshow@ will debut at the Mall, Cribbs Causeway, Bristol, from 13-16 July, occupying 4,000sqm of space. The Bristol retail centre hopes the show will increase...

Excel is given green light for second phase.(Excel London )(Brief Article)
February 23, 2006... Excel London has revealed that the second phase of its development will finally get under way after its largest investor committed funding thought to be worth pounds 90m. Malaysian conglomerate Usaha Tegas has given the go-ahead for the...

Nestle snack goes national for sampling.
February 23, 2006... Agency i2i Face to Face Marketing has embarked on a nationwide sampling campaign on behalf of Nestle to launch its new microwavable convenience food Maggi Hot Pockets. The 12-week campaign began on 23 January and an estimated 621,000...

Live Nation to manage new look Wembley.(Wembley Arena)(Brief Article)
February 23, 2006... Live production and venue management company Live Nation, formerly Clear Channel, has won a 15-year agreement to manage London's Wembley Arena following its pounds 35m refurbishment by Quintain Estates and Development. Hamsard 2786, a...

Ormrod in sudden NEC exit.(Shaun Ormrod)(Brief Article)
February 23, 2006... NEC group operations director, Shaun Ormrod, has left the Birmingham venue after just nine months. His sudden departure follows the restructure of the operations division within the group. Andrew Morris, NEC group chief executive,...

JWT man Cowie takes up MD role at PCI Fitch.
February 23, 2006... PCI Fitch has appointed Peter Cowie, former business development director of advertising agency JWT London, as its new managing director. The appointment follows a period of uncertainty about the agency's future direction after managing...

Events centre of excellence at Greenwich.(Greenwich Centre )(Brief Article)
February 23, 2006... The University of Greenwich has launched the Greenwich Centre of Excellence for Events following its second annual event employer forum last month. The team, headed by event department leader Jon Hopwood, will work with private training...

CEM Group to stage smaller industry show.(CEM Group )(Brief Article)
February 23, 2006... The CEM Group is planning a small regional version of London's event industry shows for the south coast. Eventful will take place at the Bournemouth International Centre from 17-18 October. The CEM Group project manager Nicola Deedman said:...

Trade body trio form single industry voice.(Events Industry Alliance )(Brief Article)
February 23, 2006... Three of the exhibition industry's main trade bodies have launched an umbrella brand in the continuing quest for a single voice to speak for the events industry. The Events Industry Alliance (EIA), made up from the associations of...

De Boer signs airshow deal.(De Boer Structures (UK) Ltd.)(Brief Article)
February 23, 2006... De Boer Structures will provide exhibition and hospitality facilities for the biennial Farnborough International Airshow (FIA) until 2012 following a multi-million pound extension to its contract with organiser Farnborough International. ...

Prime Impact stages yoga event in April.(Brief Article)
February 23, 2006... Organiser Prime Impact Events and Media is launching The Yoga Show Manchester at the G-Mex from 1-2 April. The two-day event will feature workshops on different styles of yoga. A children's yoga workshop, for example, will provide advice...

March of the penguins.
February 23, 2006... Event management firm Penguins celebrated the annual International Penguin Awareness Day last month by dressing up as its namesake and visiting clients across London. Staff dressed as penguins visited the reception areas of companies including...

In Brief: Award for Owen Brown.(GL Events)(Royal Warrant of Appointment)(Brief Article)
February 23, 2006... GL Events Owen Brown has been awarded a Royal Warrant of Appointment as an official supplier to the Queen following five years of supplying temporary structures for garden parties and summer openings to the royal household. Owen Brown's Royal...

In Brief: Death of Jon Shaw.(Closer (United Kingdom))(Brief Article)(Obituary)
February 23, 2006... Closer has announced the death of senior account director Jon Shaw, aged 35. Shaw died suddenly from a previously undiagnosed heart condition on 30 December. He leaves a wife and a one-year-old daughter. He had worked for Closer for just three...

In Brief: Elevation Events offers bespoke hospitality packages.
February 23, 2006... Elevation Events is offering bespoke hospitality packages at this year's Ryder Cup golf tournament to be held at K Club, Ireland, from 22-24 September. The packages include an opportunity to meet former Ryder Cup captains and players, five-star...

In Brief: Middlesbrough FC signs with Venue Solutions Holdings.(football club)(Brief Article)
February 23, 2006... Middlesbrough football club has signed up with provider of venue management technology Venue Solutions Holdings for its VenueCast customer relationship management and business intelligence suite. The product will consolidate the club's data and...

In Brief: MMM stages forum.(Brief Article)
February 23, 2006... MMM staged a forum for office services supplier Office Depot at the Hilton London Metropole last month. The keynote address was delivered by Lord Sebastian Coe and a gala awards dinner was entertained by comedienne Jo Brand. The Live Forum...

In Brief: Colour It In adds to its range.
February 23, 2006... Colour It In, a digital print and display company, has added new Octanorm UK product Octaquick to its 2006 range. Octaquick is a self-build portable exhibition system with fabric graphic panels that collapses into its own set of flight cases.

In Brief: Chelsea FC announces increase in hotel package revenue.(Brief Article)
February 23, 2006... Chelsea football club has announced that its match-day hotel packages for last year resulted in revenues at the hotel increasing by more than pounds 250,000. The package, which was introduced following the demise of the Chelsea Village brand...

Opex sells Ops Direct division to co-founder.(Opex Group has sold its Ops Direct )(Brief Article)
February 23, 2006... The Opex Group has sold its Ops Direct arm to the management team of Simon Tozer and Tanya Ackenson for an undisclosed sum. Tozer co-founded London-based Ops Direct in 2000 for organisers wanting to outsource the operational side of staging...

Donington has events in sight after facelift.(Donington Park racecourse )(Brief Article)
February 23, 2006... A pounds 5m redevelopment of Donington Park racecourse will be unveiled next month and will include improved conference, exhibition and hospitality facilities. The refurbishment has been ongoing since the appointment of Brian Pallett as...

Vive La France supported by French VIPs.(Brief Article)
February 23, 2006... Haymarket Exhibitions' Vive La France show was supported by a number of French luminaries including French minister Jacques Audibert and chef Raymond Blanc on its opening day at Olympia last month. The three-day exhibition also debuted a...

Ex-INM chief goes it alone with own firm.(Interactive New Media )(Brief Article)
February 23, 2006... Former Interactive New Media (INM) managing director Fergus Mitchell has launched his own event management firm, Anymedia. His first client is food, drink and hospitality show organiser Fresh RM. Anymedia will support the acquisition of...

Ithaca buys Oyster's London music event.
February 23, 2006... Ithaca Business Media has acquired music industry event London Calling as part of its continued period of expansion. The two-day show is scheduled to take place at Earls Court from 29-30 June and was previously owned by Oyster Exhibitions...

Ultimate finds alternative for Xmas parties.(Brief Article)
February 23, 2006... The Ultimate Experience, part of The Concerto Group, has secured a new London venue to host its Christmas party packages after its agreement with London's Trocodero ended. The City Central, a double-deck temporary structure near...

Stonier quits to pursue new opportunities.
February 23, 2006... Randle Stonier has resigned as chairman of agency Euro RSCG Skybridge. Stonier took up the position of chairman early last year. He was previously chief executive, a role he had held since the inception of the company in January 2000...

More features at RSVP show.(RSVP show)(Brief Article)
February 23, 2006... Organiser Single Market Events has unveiled a host of new feature areas planned for this year's RSVP show. The RSVP Screening Lounge, Taste, an Eventspiration point and a Great Days Out area are among the initiatives that will greet...

P&G Pampers campaign set to hit the road.(Procter and Gamble Ltd.)(Brief Article)
February 23, 2006... Procter and Gamble will embark on an eight-week roadshow to promote its Pampers Sleep like a Baby campaign from 11 February. The roadshow, produced by agency Loewybe, aims to drive sales of Pampers Baby Dry range. The tour will visit eight...

Eurostar signs up to promote Da Vinci Code.
February 23, 2006... Eurostar has teamed up with Columbia Pictures to become global promotional partner for the forthcoming film The Da Vinci Code. Under the multi-million dollar partnership Eurostar will promote the film worldwide using above and...

THA team takes top accolade at awards.
February 23, 2006... Agency THA UK scooped the overall Platinum Award at the 2006 Incentive Travel and Meetings Association (ITMA) awards for its international press launch of the Jeep Cherokee for Daimler-Chrysler. The project won four other Gold trophies at the...

Fashion show ushers in new look Dunlop.
February 23, 2006... Dunlop Tyres hosted a fashion show and book launch last month. The tyre manufacturer has been working with design agency Fitch for 12 months to produce a younger more dynamic brand. Fitch produced a brand book and staged the fashion show,...

Analysis: Licensing law leaves confusion.
February 23, 2006... 24 hour licensing has left event organisers wondering exactly where they stand. Lorraine Francisco reports. While the extended drinking hours law was passed on 24 November, event organisers are still baffled about how the legislation...

Special Report - Bird Flu: What you should know.
February 23, 2006... It's unlikely, but if a bird flu pandemic strikes are you prepared for its impact on your business, asks John Sanders. A severe form of avian influenza or 'bird flu' - H5N1 - has affected poultry flocks and other birds in several Asian...

Exhibiting: Dos and don'ts on the stand.(Brief Article)(Illustration)
February 23, 2006... You are the face of the firm on the stand and if you want an exhibition to be a success, some rules must be followed. DO - Know your objectives, your visitors and your role - Talk to the right audience - Develop a technique for quickly...

Live Issue - Talent Forum: Where are all the future stars?
February 23, 2006... Following on from exclusive investigations last year, Event gathered together a diverse group of specialists to discuss the industry's profile and the difficulty of nurturing talent. Claire Bond reports what they had to say. Author Aldous...

Campaign: Innocent sampling.
February 23, 2006... Fruit drink company Innocent picked January to kickstart its latest ad drive, targeting commuters on their first day back to work. Many of us are either making or breaking New Year's resolutions to kickstart a health boost for 2006. To help...

Showcase: ING DiBa ice house.(ING DiBa)
February 23, 2006... When German bank ING DiBa decided to explore event marketing, the result was spectacular. Mike Fletcher reports. Should Lloyd Grossman revive the television show Through the Keyhole for a corporate audience, his assessment of who lives in...

Profile: Andrew Douglass, managing director, Innovision.(Interview)
February 23, 2006... Andrew Douglass stepped into live events in part because it offered an 'adrenaline rush'. As managing director of Innovision, which he set up in 1998, he has secured a string of high-profile successes. Lorraine Francisco takes a closer look....

UK Convention Bureaux: Local unique selling points.(Cardiff Conference Bureau)(Marketing Birmingham)(Glasgow City Marketing Bureau)(Telford and Shropshire Conferences)(Liverpool Arena and Conference Centre)(Edinburgh Convention Bureau)
February 23, 2006... Convention bureaux across the UK are each flying the flag for their city. Ben Lerwill maps their offerings. CARDIFF The Welsh capital has just reached the end of its centenary year, an anniversary that gave renewed impetus to its...

Venues: Technology's wake up call.
February 23, 2006... Venues are responding to increasing demand from organisers for cutting-edge facilities, writes Clive Walker. The fight for supremacy among purpose-built venues is no longer focused on location or which boasts the biggest space. Technology...

XL Video's kit fits the bill for 80s retro tour.
February 23, 2006... Supplier XL Video UK provided lighting and visual designer Andy Hurst with equipment for 80s boy band A-Ha's UK Analogue tour. Hurst and XL project managers Paul Wood and Des Fallon worked with video specialist Richard Shipman and LED...

Aztec duo clinch MBO of exhibition division.
February 23, 2006... The exhibition division of Aztec Communications Group, the audio-visual equipment and services provider to the conference and exhibition sectors, has announced a management buyout, led by the division's managing director John Robson and...

Drape maker hits deadline for HK centre.(J and C Joel)(Brief Article)
February 23, 2006... UK supplier J&C Joel provided more than 300 drapes for the opening ceremony of the AsiaWorld-Expo exhibition and events centre at Hong Kong International Airport. The HKdollars 2.35bn (pounds 170m) centre opened on 21 December and measures...

Arena's golf and racing deal.(Arena Structures)(Brief Article)
February 23, 2006... Arena Structures has secured contracts to supply corporate hospitality facilities at two major sports events. The company, which is part of the Arena Event Services Group, will supply the 2006 Ryder Cup with its Boynes Suite overlooking the...

Reeds Carpets lends a hand at Christmas.
February 23, 2006... Supplier Reeds Carpets donated more than 9,290sqm of carpet to the 2005 Crisis Open Christmas Shelter. Crisis provides six shelters from 23 to 30 December each year and offers London's homeless access to health, housing, work and learning...

Showsec gets Newcastle and Exeter offices.(Brief Article)
February 23, 2006... Crowd management and security specialist Showsec has added two new offices in Newcastle and Exeter to its nine-strong network of bases throughout the UK. Showsec worked in partnership with the Academy Music Group for the opening of the...

Supplier Showcase: Consumer exhibitions.
February 23, 2006... Exhibition halls across the UK host shows on industries as diverse as boats, fashion and weddings. Jennifer Creevy takes a closer look at some recent successes and checks out the suppliers that made them happen. CLOTHESHOW LIVE ...

Focus on: Crowd control and security.
February 23, 2006... New licence requirements must be factored in to plans for the coming peak season, reports Adam Woods. The event security industry has had its work cut out recently to retrain its staff to meet the Security Industry Authority (SIA) licence...

Unique Venues: The unforgettable.
February 23, 2006... Venues that specialise in delivering a distinctly memorable experience are in demand. Industry experts tell Lorraine Francisco about their favourites. THE NORTH Leeds-based agency Logistik managing director Dirk Mischendahl suggests:...

Show Preview: International Confex 2006.(Cooperative Marketing Partner )
February 23, 2006... With fresh backing from organiser CMP, this year's event plans to stamp its mark on the industry calendar. Claire Bond looks at the changes it will offer. This year signals a new beginning for industry show International Confex. With a new...

Show Preview: What advice would you offer to a corporate company about briefing event agencies?
February 23, 2006... RUTH ROBINSON, managing director, Brighter Business Solutions The best advice when briefing a potential event management company is to give the most thorough brief possible. Provide as much information as you can, no matter how...

Show Preview: Conference programme.
February 23, 2006... Tuesday 21 Feb 2006 10:30-11:30 - Selecting successful destinations and venues: the soft issues. Speaker: Peter Rand, RAND 10:30-11:30 - Outer-Mongolia or bust! Harnessing the power of your network. Speaker: Judith Perle, Management...

Show Preview: Views from the floor.
February 23, 2006... Arsenal Football Club The Confex debut for the north London club will see the team promoting its forthcoming relocation to the Emirates Stadium. From July the venue will offer its new extensive conference and banqueting facilities. Virtual...

Brand Experience: Spotlight on experientials.
February 23, 2006... LBEA board members give the lowdown on a pick of the latest experiential drives in the UK. Brand: Microsoft Lifestyle Solutions Client: Microsoft Agency: PCI Fitch Target audience: Key decision-makers, employees, Microsoft...

Movers & Shakers: Appointment at Thorns Group.
February 23, 2006... David Thorn has become manager of Thorns Group site operations in Manchester and Birmingham. His family founded the business more than 50 years ago. He was previously operations manager based in Tottenham, London.

Movers & Shakers: Appointment at Earls Court & Olympia Group.
February 23, 2006... Sarah Purdie has been appointed marketing communications manager at the Earls Court & Olympia Group. She was previously marketing executive at global logistics company Exel. She will be responsible for venue marketing and communications and...

Movers & Shakers: Appointment at In Any Event UK.(Lotte Gossage )(Brief Article)
February 23, 2006... Lotte Gossage has been appointed as venue finding executive at Bristol-based agency In Any Event UK. Gossage studied hospitality management at the University of Central England and has experience of working in the hotel industry in both the UK...

Movers & Shakers: Appointment at RPM.(Mel Wakely appointed)(Brief Article)
February 23, 2006... Mel Wakely has been appointed as account director at agency RPM. Wakely previously worked as events consultant for agency Hill & Knowlton on the Ariel Championship Whites campaign and the launch of PlayStation Portable at agency JCPR. She will...

Movers & Shakers: Appointment at Reed Exhibitions.
February 23, 2006... Ruth Ayahudin has been appointed as marketing director of Reed Exhibitions 100% Design show. Ayahudin has worked as marketing executive on the Spring Fair and Autumn Fair for Emap TPS for five years, concentrating solely on the Autumn Fair for...

Movers & Shakers: Appointment at Fortequeue's.
February 23, 2006... Dee Goldsmith, Hannah Powell and Emma Bridge have been appointed as business consultants for agency Fortequeue's. Managing director Scott Balfour said: 'The appointments will help reinforce the company's position within the industry and will...

Movers & Shakers: Appointment at Telford's International Centre.
February 23, 2006... Steve Simmons has joined Telford's International Centre as site financial controller and will be responsible for the International Centre and its two on-site hotels, the Holiday Inn and the International Hotel. Simmons is a member of the...

Movers & Shakers: Appointment at Trinity Park Events.(Suffolk Agricultural Association appoints Lesley Frost )(Brief Article)
February 23, 2006... Lesley Frost has joined the Suffolk Agricultural Association's Trinity Park Events - which includes the new pounds 3.2m Trinity Park Conference and Events Centre due to open in spring - as commercial manager. She previously worked as public...

Movers & Shakers: Appointment at Audos.
February 23, 2006... Samantha Holt, Helena Lacey and Jag Kaur-Dulay have joined Birmingham based organiser Audos as event managers. Cheryl Parker and Amelia Adkins were appointed as event co-ordinators.

Movers & Shakers: Appointment at DisplayLED.
February 23, 2006... Guy Horrigan, a LED screen expert, has joined electronic display specialist DisplayLED team. Horrigan's previous work includes providing the We Will Rock You musical installations in the UK, Cologne, Las Vegas and Australia.

Movers & Shakers: Appointment at Team Vodafone.
February 23, 2006... Dave Allen was promoted to lead agency WPP's Team Vodafone business, and Simon Bolton is to lead agency Enterprise IG. Allen is currently global chief executive of Enterprise IG and has run Team Vodafone part-time for the past 12 months. Bolton...

Movers & Shakers: Fraser retires from Unique Venues.
February 23, 2006... Ian Lovat Fraser has retired as chairman of Unique Venues of London and is replaced by Charlotte Reeves as chairman, and Lisa Hatswell as new vice chairman. Reeves is director of events at Somerset House.

Event Marketplace: Services Helpline.
February 23, 2006... Abroad vision Q: We need a logistics service that can take our road shows and promotional campaigns abroad. Can you recommend someone who has the experience? We will need both ambient and chilled storage and we find customs particularly...

Diary: Trade secrets.
February 23, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which association director has not eaten tuna since suffering food poisoning whilst at lunch with a show organiser...

Diary: The game's bonding.(Eastnor Castle)(Brief Article)
February 23, 2006... It seems that providing adrenaline-fuelled activities for staff is the in thing. Eastnor Castle in the Midlands has launched a teambuilding challenge called Codename Bond. Armed with a top-of-the-range 4x4 Land Rover Discovery and a 'spy pack'...

Diary: Dog days ahead this year.(Chinese New Year celebrations)(Brief Article)
February 23, 2006... For those whose new year resolutions had gone out the window by the second week of January, there was another chance to start afresh for 2006 with the Chinese New Year on January 29. This year is the Year of the Dog and as part of the...

Diary: Chalking up a victory.(Cunning Stunts Communications Ltd.'s recruitment of Elise Bufton )(Brief Article)
February 23, 2006... It can take more than a good CV to get a job interview. But when Elise Bufton was put forward by ESP Recruitment for a project manager job at marketing communications agency Cunning she was streets ahead of the competition - literally. Bufton...

Diary: Agency gets the wind up.(Mason Zimbler's marketing agreement with Microsoft Ltd.)(Brief Article)
February 23, 2006... Agency Mason Zimbler probably felt treating its Microsoft UK marketing communications team to indoor skydiving rather than the real thing was less risky and less likely to encounter lawsuits due to fatal accidents. However, the indoor kind...

Diary: Shark tail.
February 23, 2006... Charlie Fisher, founder of agency Fisher Productions, and Mirror photographer Phil Harris had some unwanted company during their recent race across the Atlantic for charity. A 12-foot shark followed them for seven hours: 'He's just looking us...

Diary: Spongebob Surfaces for party.
February 23, 2006... Diary was the envy of all kids and grown-up kids when we met SpongeBob SquarePants at Nickelodeon's Christmas party in December. Other Nickelodeon favourite Dora the Explorer joined SpongeBob, and children were treated to face painting, a Punch...