Marketing Event articles from February 2005

Marketing Event archives from February 2005

From the editor.(Exhibition Venues Association)(Brief Article)(Editorial)
February 28, 2005... EVA must now decide if it wants to unite the industry. The Exhibition Venues Association (EVA) must now face-up to what the rest of the industry has known for some time. Whilst Andrew Morris is in charge of the Birmingham NEC, the...

CMP director is appointed by the NEC Group.(Paul Thandi of CMP Information)(Brief Article)
February 28, 2005... The NEC Group has appointed Paul Thandi as its commercial director. Thandi will join the Birmingham venue from CMP Information, where he was executive director in charge of property. He said: 'I intend to take a very customer orientated...

Shock for EVA as NEC cancels membership.(Exhibition Venues Association, NEC Group)(Brief Article)
February 28, 2005... The Exhibition Venues Association (EVA) has been thrown into disarray following a decision by the Birmingham NEC to withdraw its membership. The 200,000sq m venue gave formal notification of its intention to withdraw from the trade body...

Excel's events team decides to go it alone.(London EventCo to launch shows independently)(Brief Article)
February 28, 2005... Excel and its in-house organiser arm have split into two autonomous businesses, paving the way for London EventCo to launch shows away from the venue. Excel chief executive Jamie Buchan and deputy chief executive Kevin Murphy have stepped...

d3 bosses set up new agency with old clients.(James Layfield and Sara Gil)(Brief Article)
February 28, 2005... Field marketing agency Virgin d3 ceased trading last month after a review by its parent brand Virgin Group. The London-based company specialised in brand experience, with clients such as Hewlett Packard, KPMG and Virgin Megastores. ...

Lime in post-Adams merger.
February 28, 2005... The Publicis-owned agencies Lime and Arc Live have merged following the departure of Lime managing director Nick Adams. Adams and two of Lime's founding partners, Bruce Gardner and Richard Adams, have quit the experiential agency in order...

RPM founding partner quits the industry.(Ross Urquhart)(Brief Article)
February 28, 2005... RPM founding partner Ross Urquhart has quit the brand experience agency. Urquhart set up RPM in 1993 with Hugh Robertson, who takes over as managing partner. Robertson will continue to run the agency with the remaining two board members,...

Management restructuring at De Boer UK.(Brief Article)
February 28, 2005... De Boer has restructured its UK management following the promotion of managing director Theo den Bieman. den Bieman, who joined the division from the US in October 2003, has become business development director for the De Boer Group. He...

Motor Show bidding takes one more turn.(Society of Motor Manufacturers and Traders stalls its decision to award the contract for 2006 Motor Show )(Brief Article)
February 28, 2005... The Society of Motor Manufacturers and Traders (SMMT) has stalled in its decision to award the contract for the 2006 Motor Show to one of three competing consortia and has asked each partnership to resubmit more detailed bids. In awarding...

Back Row and Clear Channel contract ends.(Back Row Productions)(Brief Article)
February 28, 2005... Clear Channel Entertainment is to quit supplying acts for corporate events. The announcement follows the end of a four-year deal with Back Row Productions. Back Row has moved out of Clear Channel's Mayfair offices and will continue...

Name change prompted by rapid growth.(Monkleigh becomes Elevation Events Group )(Brief Article)
February 28, 2005... Fledgling events firm Monkleigh has become Elevation Events Group following a period of expansion. Since launching last year the Chesterton-based firm has added the trade name and assets of Pro Motion Events to its portfolio and the agency...

Experts launch consultancy.(Julian Hinton and Trevor Land )(Brief Article)
February 28, 2005... Two industry stalwarts have launched a company aimed at providing consultancy services for venues. Former Stoneleigh Park operations manager Julian Hinton and former NEC director Trevor Land have teamed up to launch Facility Review &...

Ex-battleship hosts London clubbing day.(SML organises a showcase event for tourism body Visit London)(Brief Article)
February 28, 2005... Agency SML organised a showcase event for tourism body Visit London last month to champion the capital's bar and club scene. Decks on Deck took place on former battleship HMS Belfast on 27 January. Celebrities and competition winners...

P&MM's dealer drive wins top ITMA Award.(Incentive Travel and Meetings Association)(Brief Article)
February 28, 2005... Agency P&MM scooped the Platinum Award at a presentation dinner in Disneyland Resort Paris for the Incentive Travel and Meetings Association (ITMA). P&MM walked off with the top ITMA Award of the night for its dealer drive programme for...

Bike Show expands outdoors.(Haymarket Exhibitions switches from Birmingham NEC to Stoneleigh Park )(Brief Article)
February 28, 2005... Haymarket Exhibitions has switched The Bike Show from Birmingham NEC to Stoneleigh Park so it can add more outdoor feature areas. Trails, racetracks and outdoor testing areas are all being considered for the 10th anniversary show, which...

Computers on the move plug quick internet.(Northwest Regional Development Agency's campaign)(Brief Article)
February 28, 2005... The Broadband Connect roadshow took to the streets last month as part of the Northwest Regional Development Agency's campaign to promote the use of broadband internet technology. Two units, supplied and designed by Event Marketing Services,...

Russian Welcome.(Stage Electrics Production Services organises Russian Winter Festival)(Brief Article)
February 28, 2005... Greenwich & Docklands Festivals took over Trafalgar Square to stage an eight-hour Russian Winter Festival last month. Over 18,000 people crammed into the square for music, street entertainment and theatre to mark the Orthodox Church's New Year....

In Brief: Earls Court & Olympia Group acquires car park.(Brief Article)
February 28, 2005... Earls Court & Olympia Group has acquired a car park adjacent to Olympia from London & Continental in a bid to resolve congestion during show times. The facility in Maclise Road has been closed since September 2003 pending a public enquiry into...

In Brief: Moving Venue Caterers expands its offer.(Brief Article)
February 28, 2005... Moving Venue Caterers has expanded its offer with the launch of an outdoor catering division. MVC:ODC was set up following contracts to supply outdoor food services for brands such as Nike and the 2004 Farnborough Air Show. Its first job took...

In Brief: Melville Exhibition and Event Services launches piece of advertising equipment for event organisers.(Brief Article)
February 28, 2005... Melville Exhibition and Event Services has launched a piece of advertising equipment for event organisers. The Soundsign is a lightbox that contains an MP3 player on which the user can record a chosen message. The sign structure doubles up as a...

In Brief: Jack Morton Worldwide commissioner ETC UK.(Brief Article)
February 28, 2005... Jack Morton Worldwide commissioned ETC UK to stage large-format projections as part of London's New Year's Eve celebrations. The projections were part of the London Lights show, which took place along the Thames in front of 135,000 people. The...

In Brief: GL Events awarded contract to supplying temp seating to Excel.(Brief Article)
February 28, 2005... GL Events has been awarded the contract to supply temporary seating to Excel. The French services supplier will help create a 12,000-capacity arena within the Docklands venue that will play host to acts such as Noddy, The Tweenies and WWE...

In Brief: Daily Mail Ideal Home show to be themed round Mediterranean Living this year.(Brief Article)
February 28, 2005... The Daily Mail Ideal Home Show will be themed around Mediterranean Living this year. The exhibition, which takes place at Earls Court from 2-28 March will feature four authentic properties - a French chateau, a Spanish villa, a Venetian...

In Brief: Chelsea Flower Show appoints Thorns Group as official furniture supplier.(Brief Article)
February 28, 2005... The Chelsea Flower Show has appointed Thorns Group as its official furniture supplier. The event, staged from 24-28 May and organised by the Royal Horticultural Society will feature Thorns' teak and aluminium furniture in hospitality areas,...

In Brief: Wembley Exhibition and Conference Centre names the London Guitar show as exhibition of year.(Brief Article)
February 28, 2005... Wembley Exhibition and Conference Centre has named the London Guitar Show as its consumer exhibition of the year. The two-day event in May 2004 was organised by MB Media and attracted more than 14,000 visitors.

Agency takes safety system out and about.(marketing of vehicle safety systems by Agency Mobile Promotions)(Brief Article)
February 28, 2005... Agency Mobile Promotions and its trailer subsidiary MP Event Trailers are promoting the lifesaving benefits of a new vehicle safety system on behalf of automotive supplier Robert Bosch. The Electronic Stability Program (ESP) prevents a...

Walkout threat brings ISES UK independence.(International Special Events Society)(Brief Article)
February 28, 2005... The UK chapter of the International Special Events Society (ISES) has broken free of its US parent body and linked up with Europe and South Africa to form the European Middle Eastern and African (EMEA) regional affiliate. The move was announced...

BECA calls on training body to drop levies.(British Exhibition Contractors Association)(Brief Article)
February 28, 2005... The British Exhibition Contractors Association (BECA) is warning members who provide information requested by the Construction Industry Training Board (CITB) that they face being charged backdated levies for sub-contracted labour. BECA is...

In my view: Charities and bookshops hold the key to our survival. A few facts to chew on ..
February 28, 2005... One: It was the public's overwhelming response to the tsunami that shamed governments into increasing their donations. Two: For the first time in years more independent bookstores have opened than closed. Despite the growth in Amazon, which...

Buy-out adds Live to the Omnicom empire.(Omnicom UK PLC)(Brief Article)
February 28, 2005... Brand experience agency Live has been acquired by marketing giant Omnicom for an undisclosed sum. It will form part of Omnicom's experiential marketing and communication network, The Radiate Group, made up of independently branded...

150 venues join London show.(Exposure Event Creations )(Brief Article)
February 28, 2005... Exposure Event Creations has announced that more than 150 venues will be taking part in its debut London Venue Expo. The exhibition, which will take place at Excel from 29-30 June has received support from a diverse range of venues ranging...

Policy insures against risk of poor weather.(Weather-proof's insurance for marketing events)(Brief Article)
February 28, 2005... Financial derivatives firm Weather-proof is offering alternative cover for events susceptible to bad weather conditions and will provide payouts based on it reaching an agreed threshold. The company will issue quotes against too much or too...

Natty Nuptials.(Foxglove Events' Designer Wedding Show)(Brief Article)
February 28, 2005... Foxglove Events has adopted a vetting procedure to ensure it attracts 120 high-calibre exhibitors for its Designer Wedding Show, as show director Sue Maddix wants a selective audience. The show will be at Battersea Park from 4-6 November. Last...

Wraps come off RSVP event seminar plans.(Brief Article)
February 28, 2005... RSVP 05 has unveiled draft details of its seminar program planned for the Olympia event in April. The RSVP Party Talks, in association with Mask Event Design and Production, will run from 6-7 April and cover a variety of current issues,...

Industry pitches in to help tsunami victims.(planning of fund raising events)(Brief Article)
February 28, 2005... Organisers and suppliers have joined forces in a series of events to raise money for victims of the Asian tsunami. One of the most prominent was the Tsunami Relief Concert on 21 January - organised by Cardiff Millennium Stadium manager Paul...

ECO and Opex extend deal for five years.(Opex Exhibition Services and Earls Court & Olympia Group's contract)(Brief Article)
February 28, 2005... Opex Exhibition Services has renewed its agreement with Earls Court and Olympia (ECO) to provide mains electrical services to all events at the west London venue for a further five years. The contractor, part of the UK-based Opex Group, has...

Research File: Travel has its benefits.(Scotland's trade shows promote tourism)
February 28, 2005... The rewards accrued by Scotland when Edinburgh hosted an air industry event demonstrate why peripatetic shows are so sought after. Mike Fletcher reports. Routes, organised by Manchester-based Airport Strategy & Marketing (ASM), is known as...

Live issue education: New talent in the classroom.(event management training)
February 28, 2005... Last year for the first time, a Guardian job ad insisted applicants have an event management qualification. To many old hands there's no substitute for practical experience - but students and lecturers tell another story, writes Abigail Wills....

Profile: David Campbell.(Visit London Ltd.'s chief executive officer)
February 28, 2005... David Campbell revitalised Visit London and plans to do the same for the Millennium Dome - and since he launched a wildly successful media group with the famously unpredictable Chris Evans, it pays not to underestimate him, writes Mike...

Showcase: Schroders London Boat Show.
February 28, 2005... In its second year at Excel in London's docklands, the Boat Show settles down and finds its feet. Claire Bond reports. In 2004 the Schroders London Boat Show completed its move from Earls Court to Excel in the heart of London's docklands....

UK Convention Bureaux: The local planners.(Marketing Manchester, Liverpool, Birmingham Convention Bureau and Bournemouth International Conference Bureau)
February 28, 2005... As more regions cotton on to the importance of a well-run convention and visitor bureau, executives tell Abigail Wills what makes their areas special. Manchester Marketing Manchester prides itself on being one of the most proactive...

Confex Show Preview: International Confex 2005.(trade show)
February 28, 2005... In an attempt to turn declining visitor numbers around, organisers plan to pull out all the stops at Earls Court this month. Claire Bond sets the scene. After celebrating its 20th outing in 2004, CMP Information's annual International...

Field marketing: Third party cover.(investments in auditing and research companies)
February 28, 2005... Brand owners keen to maximise their return on investment are increasingly hiring independent observers to assess their field marketers' campaigns - making 'accountability' the new industry buzz word, writes Steve Hemsley. Field marketing...

Unusual venues: Unique? You said it ..(information of 291 Gallery and Honourable Society of Middle Temple)
February 28, 2005... A rugby ground, a legal institution and a deconsecrated church wouldn't normally have a lot in common, but for leading event organisers, these three amazing sites are absolutely incomparable. James Thornton reports. 291 Gallery For...

Appointment at NEC.(Lesley Galbraith)(Brief Article)
February 28, 2005... Lesley Galbraith has joined the NEC's in-house exhibition organising division, Centre Exhibitions, as its sponsorship and business development manager. Galbraith will work alongside the company's sales managers supporting the sales and activity...

Appointment at TSC.(Laura Tythcott and Karen Barnard)(Brief Article)
February 28, 2005... Laura Tythcott and Karen Barnard have joined new full service exhibition contractor, TSC. Both previously worked at Opex Exhibition Services as managing director and senior show manager respectively and will be involved in setting up and...

Appointment at Reed Exhibitions.(Mark Lewis, Reed Exhibition Companies Ltd.)(Brief Article)
February 28, 2005... Mark Lewis has been recruited as sales manager at Reed Exhibitions for its flagship marketing industry show, the International Direct Marketing Fair. Lewis joins from Lloyds List Events where he worked as an exhibition sales manager on UK based...

Appointment at East of England Showground.(Jacqui Wheatley)(Brief Article)
February 28, 2005... Jacqui Wheatley has been appointed deputy general manager (hospitality) at the East of England Showground in Peterborough. Wheatley will assume responsibility for a 40-strong team and will be aiding the launch of the new conference and...

Appointment at IBR.(Morag Alabaster )(Brief Article)
February 28, 2005... Morag Alabaster has joined the IBR group of companies as account director, new business, to develop long term business partnerships. Alabaster previously worked as business development manager for Initial Style Conferences and has experience of...

Appointment at ESC Events.(Martin Boyes and Justin Woodington)(Brief Article)
February 28, 2005... Martin Boyes and Justin Woodington have joined ESC Events. Boyes joins the team following a career in transportation and event catering. Woodington, who has previously worked as event manager in a conference co-ordination role, will be...

Appointment at Haymarket Exhibitions.(Marilyn Canale and Ivan Rahal)(Brief Article)
February 28, 2005... Marilyn Canale and Ivan Rahal have joined the marketing team at Haymarket Exhibitions. Canale serves as marketing manager for Festive Good Food and Good Food Birmingham exhibitions while Rahal will manage the Vive La France show.

Appointment at BI.(Mike Davies )(Brief Article)
February 28, 2005... Mike Davies has joined the communication and motivation outfit BI as its director of performance improvement. Davies will lead one of the client service teams and will focus on expanding the company's client base both in the UK and...

Appointment at Mindset Communications.(Nik Moore)(Brief Article)
February 28, 2005... Nik Moore has been appointed director of production at Mindset Communications. Moore has previously worked on events throughout Europe for clients including Vauxhall Motors, Wella and BAA. He will focus on the integration of live events into...

Appointment at Chester Crabwall Manor.(Darren Townsend )(Brief Article)
February 28, 2005... Darren Townsend has been appointed general manager at Chester Crabwall Manor in Mollington, Cheshire. Townsend is to join the Marston Hotels' 48-bedroom venue, which boasts an award-winning restaurant, from Four Pillars Hotels, where he served...

Appointment at Fortesqueue's.(Jo Wills)(Brief Article)
February 28, 2005... Jo Wills has been appointed account manager at event management company Fortesqueue's. Wills, who has previously worked in Canada, joins from venue finding agency IBR and will be looking after promotion and sales of Fortesqueue's 'the room' by...

Event Marketplace: Services helpline.(ABC Inflatables and Presentation Rentals's services)(Brief Article)
February 28, 2005... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com. Inflation target Q. I recently saw a large inflatable product used as part of a promotional campaign. Can...

Trends: Vital challenges of change.(market research of trade shows)
February 28, 2005... Robin Anderson, executive secretary of the Exhibition Venues Association, says a fragmented marketplace and a more discerning public are forcing the industry to respond imaginatively as it strives to raise its game. Britain's exhibition...

Diary: Trade secrets.(trade shows' gossips)(Brief Article)
February 28, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Who was involved in a fight outside London Zoo following the Corporate Event Association awards? 2. Which event...

Diary: Plane crazy ..(International Special Events Society's Special Event 2005 conference )(Brief Article)
February 28, 2005... Around 18 of the UK's most hardcore party people descended upon Miami last month for the Special Event 2005 conference and trade show organised by the International Special Events Society (ISES). Obviously they didn't all arrive or leave the US...

Diary: Time to leg it ..(Gabriela Irimia and Monica Irimia of Cheeky Girls' performance at Scottish Athletics Annual Dinner)
February 28, 2005... That dynamic double act, the Cheeky Girls, may have failed to impress the Pop Idol judges but they're living proof that talent isn't always a prerequisite for success. So it's good to hear that twins Gabriela and Monica Irimia are putting their...

Diary: Tom's a little star ..(Thorns Group PLC's furniture donations for International Association of Scientologists)(Brief Article)
February 28, 2005... Scientologists seem to be getting everywhere these days. If they're not sending coded messages in Christmas cards to David Beckham then they're descending on West Sussex to celebrate 20 years of cult status. Believers flocked to the four-day...

Diary: Searching for Branson's pickle ... Two pieces of nudity on one page!(Richard Branson, Virgin Trains calendar for Railway Children's fund)(Brief Article)
February 28, 2005... Diary's pulse has been racing this month especially after seeing this Virgin Trains calendar, which has already raised pounds 20,000 for Railway Children, a charity that helps runaway and abandoned children Twenty-one women from Virgin made...

Diary: Luminous lady ..(Kirsty Adams' service for Leukaemia Research Fund )(Brief Article)
February 28, 2005... Diary sends its congratulations to London EventCo show director Kirsty Adams for getting through London's streets in 56 minutes before Christmas in the Nike Nocturnal 10k Run. She raised over pounds 500 for the Leukaemia Research Fund and...

Diary: Nudes report.(Erotica exhibition at Olympic Stadium )(Brief Article)
February 28, 2005... Devoting last month's Diary to CEA Awards winners led to a barrage of complaints. The reason? November's three-day Erotica exhibition at Olympia had a full nudity performance licence and those who weren't among its 65,000 attendees were hoping...