Marketing Event articles from February 2004

Marketing Event archives from February 2004

FROM THE EDITOR: A flying start to a year of change and development.(Brief Article)(Editorial)
February 11, 2004... It's been a golden year already, as the Schroders London International Boat Show celebrated its 50th year with a new home and an enhanced format last month. A move from Earls Court to Excel allowed the marine consumer show to loosen its...

Pci:Live stays at Fitch after WPP purchase.(Brief Article)
February 11, 2004... Agency Pci:Live is to remain in the Fitch Worldwide division of parent WPP. The decision to stay follows an internal review brought about by WPP's acquisition of both agencies' parent company Cordiant Communications last year (Event,...

Centaur event offer in doubt as sale looms.(Numis)(Brief Article)
February 11, 2004... Centaur Communications' event portfolio faces an uncertain future after a bid for the business-to-business publisher by Numis, a financial adviser. The deal is said to be worth up to pounds 200m. In a so-called accelerated initial public...

Rees replaces Dee as EVA deputy after vote.(Brief Article)
February 11, 2004... King's Hall commercial director Philip Rees has been elected deputy chairman at the Exhibition Venues Association (EVA). He replaces Royal Horticultural Halls managing director Rene Dee, who walked out of the post after a row over...

Pounds 1m grant boost for car fair.(Brief Article)
February 11, 2004... Motor Show Live has won more than pounds 1m-worth of funding. The Society of Motor Manufacturers and Traders (SMMT) will use the cash to try to boost attendance at its revamped biennial car show at the NEC. Regional development agency...

EAG and Event create bar for Exhibitor Show.(Brief Article)
February 11, 2004... Early Action Group has teamed up with Event to produce a central feature at the first UK Exhibitor Show. The 64 sq m Event Bar will be five metres tall and surrounded by semi-translucent branded banners. Early Action Group designer...

BDC organiser bags brace of design expos.(Legaro)(Business Design Centre)(Brief Article)
February 11, 2004... BDC Events has bought consumer design shows Urban Gardens and Urban Interiors from Legaro for an undisclosed sum. Four event staff will join the Business Design Centre's organising arm to ensure the two shows retain their 'unique style'....

Teenage show nets Nat Mags sponsor deal.(Brief Article)
February 11, 2004... National Magazine Company's Cosmogirl has signed as media partner of launch teenage show Sistastyle. The Style Group-organised consumer show is targeting 13-19 year-old girls and will run at Excel from 3-5 April. Exhibitors at the event...

Imark merges with Euro pair under VNU flag.(Brief Article)
February 11, 2004... Imark Communications Europe has merged with Dutch organiser Jaarbeurs Exhibitions & Media and Italian organiser BIAS Group to form VNU Exhibitions Europe. The new company boasts 60 events across Europe in the IT, business-to-business and...

Industry gets behind London Olympics bid.(Brief Article)
February 11, 2004... London venues have rallied behind the capital's 2012 Olympics bid launched last month, many of which will stage the games' 28 sports. Alexandra Palace will host the fencing events, while tennis will take place at Wimbledon with archery...

UK trio net ISES awards in US.(International Special Events Society)(Brief Article)
February 11, 2004... Three UK member companies of the International Special Events Society (ISES) scooped accolades at the annual Special Events Gala Awards ceremony in Las Vegas last month. Agency Moving Venue Management won Best Event in the under dollars...

Brands Hatch name change after sell-off.(Brief Article)
February 11, 2004... Brands Hatch Leisure Circuits has rebranded as Silverstone Motorsport after selling four of its racing circuits last month. Brands Hatch, Cadwell Park, Oulton Park and Snetterton were sold by parent company Interpublic Group (IPG) to...

Ultimate wins third Chelsea business deal.(Brief Article)
February 11, 2004... The Ultimate Experience has had its contract to install event facilities at The Royal Hospital, Chelsea extended. It is the third year the agency has run events at the west London site. The deal will see a marquee erected in Ranelagh...

CEA/ITMA merger on cards as talks begin.(Corporate Event Association )(Incentive Travel and Meetings Association)(Brief Article)
February 11, 2004... The Incentive Travel and Meetings Association (ITMA) and the Corporate Event Association (CEA) are preparing to merge into a single industry trade association. Talks between the two bodies are at an early stage but both agree that a...

ID lands perfume campaign.(Brief Article)
February 11, 2004... Cosmetics firm Cacharel has appointed ID to build awareness of its Amor Amor fragrance in the run-up to Valentine's Day. ID will organise a romantic-themed campaign targeting 16-to-24 year-old women and their partners. Agency staff...

Wembley set to fork out on upgrade work.(Brief Article)
February 11, 2004... Wembley is splashing out pounds 350,000 to improve facilities at the north London venue. The move follows a pounds 300,000 programme of upgrades last autumn (Event, Nov/Dec). A non-slip surface is being installed in Wembley Arena and a...

Wheel of Fire.(Agency Live)(Essential Lighting)(VLPS Lighting Services)(Pyrovision)(Brief Article)
February 11, 2004... Agency Live was commissioned by London mayor Ken Livingstone to light up the London Eye and stage a fireworks display to mark the new year. Essential Lighting and VLPS Lighting Services supplied lighting for the All Eyes on London show....

IN BRIEF: International Centre adds events.(Brief Article)
February 11, 2004... The International Centre, Telford has added three events to its portfolio. Step Exhibitions' show for the Society of Cosmetic Scientists, Formulate will run from 23-24 November while Energy 2004, organised by Western Business Exhibitions,...

IN BRIEF: ABTT expands Theatre Show.(Association of British Theatre Technicians )(Brief Article)
February 11, 2004... The Association of British Theatre Technicians (ABTT) has expanded its annual ABTT Theatre Show into a third hall at London's Royal Horticultural Halls. The exhibition takes place from 16-17 June and will now occupy the Westminster venue's...

IN BRIEF: Carlsberg teams with Complete.(Brief Article)
February 11, 2004... Carlsberg has teamed up with agency Complete to launch a series of Euro 2004 screening packages in four UK cities. London, Birmingham, Bristol and Manchester will play host to giant screens during June and July. Packages on offer from the...

IN BRIEF: Tonge retains contract.(Tonge International)(Brief Article)
February 11, 2004... Tonge International has retained its three-year contract to install and manage a 3,450 sq m exhibition at golf championship The Open. The Southport agency's contract begins with next year's competition at Royal Troon in Scotland and runs...

IN BRIEF: Montpelier Collection joins Index.(Brief Article)
February 11, 2004... The Montpelier Collection is the latest exhibition service provider to join the 13-strong Index Group. The company provides travel, hotel, conference and ticketing services. Index Group outgoing chairman Jonathan McWilliams said: 'This new...

IN BRIEF: Baby & Child fair moves to NEC.(Baby Products Association)(Brief Article)
February 11, 2004... The Baby & Child International Fair is moving to the NEC after being held for more than ten years at Earls Court. The Baby Products Association, which organises the nursery trade event, took the decision after consulting the industry. A...

IN BRIEF: Oceanarium Bournemouth invests.(Oceanarium Bournemouth)(Real Live Leisure )(Brief Article)
February 11, 2004... Oceanarium Bournemouth is investing pounds 45,000 to develop key feature areas at the south coast visitor attraction. Venue owner Real Live Leisure will also introduce a corporate hospitality area on the roof terrace of the Oceanarium,...

IN BRIEF: JMS not bought by Gallowglass.(JMS Management )(Brief Article)
February 11, 2004... Gallowglass has not bought defunct seating supplier JMS Management as stated in the January issue of Event. Gallowglass hired ex-JMS managing director Jonathan Smith after his company went into administration and he is using his former JMS...

Simply unveils days for niche airport shows.(Simply Group)(Brief Article)(Calendar)
February 11, 2004... Simply Group, the company set up by former Tarsus Group executive director Adrian Broadbent, has announced 2004 dates for its niche airport events. Air&Port Security Expo Europe will be held this year from 8-9 September. Last year's...

Advanstar moves event boss.(Brief Article)
February 11, 2004... Advanstar Communications has appointed a group events director in the wake of a shake-up of its UK operations last year. Tess Pearson took up the role earlier this month. She will be responsible for all UK and European activity including...

AEO's Foley takes new title as part of association shake-up.(Association of Exhibition Organisers)(Brief Article)
February 11, 2004... Former Association of Exhibition Organisers (AEO) director-general Trevor Foley has become group chief executive. His new responsibilities will be to head the Association of Exhibition Contractors (AEC) and the planned Association of...

IN MY VIEW: The secret of a long and successful marriage.
February 11, 2004... I regularly read in the press about how one individual or another has left their agency to set up on their own. Then, in the blink of an eye, it is being reported that this new agency has landed a significant client win. The truth behind...

Former Melville chief organises first show.(Event Connexions)(Brief Article)
February 11, 2004... Event Connexions, the company set up by ex-Melville chief Richard Pegler, has launched its debut show. Techsec, a niche event for the security industry, will take place from 23-24 November at Excel. Pegler has joined forces with ex-CMP...

Rejig at food and drink fair.(Brief Article)
February 11, 2004... Next month's Food and Drink Expo at the NEC has been revamped to include a Cheese Theatre, Show Restaurant, World Kitchen and The Next Big Thing, a showcase of new products. The show, which was relaunched in 2002 by William Reed, will...

NEC spin-off for Wembley wedding fair.(National Exhibition Center)(The Asian Wedding Exhibition)(Brief Article)
February 11, 2004... A regional version of The Asian Wedding Exhibition is being launched at the NEC next month. The fashion and beauty-focused event, which is now in its tenth year, took place at Wembley on 31 January and 1 February. The regional offshoot...

Shadow Land.(E\T\C Audiovisuel)(Brief Article)
February 11, 2004... The French division of large-format projection firm E\T\C lit up Lyon's central square during December as part of the four-day annual Fete des Lumieres (Festival of Lights) in the southern France city. E\T\C Audiovisuel created a 15-minute...

Industry pair join forces on event agency.(Brief Article)
February 11, 2004... Industry stalwarts Deborah Parkes and Katy Parkinson have joned forces to launch an events agency. Bishboshbash was formed last month to offer event design and production for parties, corporate functions, team-building days and...

Unique secures deal for Scottish festivals.(Unique Events)(Brief Article)
February 11, 2004... Event management outfit Unique Events has signed a three-year contract to organise the Capital Christmas Celebrations and the Edinburgh Hogmanay, now known as the Edinburgh Winter Festivals. The agency has previously worked on the two...

RHH snaps up new business for year ahead.(Royal Horticultural Halls)(Brief Article)
February 11, 2004... The Royal Horticultural Halls (RHH) has secured a stack of new events for the first half of the year. The wins at the central London venue include a Maserati car launch, which took place last month, an exhibition and fashion show for the...

ANALYSIS: Boat fair thrives in new home.(Schroders London International Boat Show)
February 11, 2004... Fears that the London boat show would suffer from a move east appear to have been unfounded, writes Mike Fletcher The organiser of the Schroders London International Boat Show, which debuted at Excel last month, is celebrating a 45% jump...

EVENT MARKETING: IBM cashes in on event rejig.(IBM United Kingdom Ltd.)
February 11, 2004... Clive Walker on how IBM's event marketing strategy went from fragmented failure to consistent success Whether Boston or Birmingham, Cape Town or Cambridge, IBM's event marketing is consistent wherever it goes. Everything from third-party...

LIVE ISSUE: INTERNATIONAL BUSINESS - A foreign affair.
February 11, 2004... Should the industry try to bring big international events to the UK or instead do more to attract overseas visitors to domestic shows? Last October the NEC staged an exhibition that not only generated more than pounds 200m for the economy...

PROFILE: Julian Hinton.(Stoneleigh Park)
February 11, 2004... Julian Hinton lives in Warwickshire but has spent the past three years travelling to London during the week to oversee work at Excel while living on a boat. Now operations manager at Stoneleigh Park, he tells Mike Fletcher why he's happy to...

SHOWCASE: Bombay Sapphire Lounge.
February 11, 2004... Visitors to the revamped London Art Fair took the chance to chill out in a laid-back gin cocktail bar. Gin brand Bombay Sapphire is something of a paradox. On the one hand, the translucent blue bottle highlights its contemporary design,...

UNIQUE VENUES: 10 top packages for 2004.(Manchester Art Gallery)(The Lowry gallery)
February 11, 2004... Looking for somewhere striking to stage a top corporate event? Belinda Gannaway tracks down new offers in unusual places 1 The BA London Eye is launching a monthly wine-tasting club in April. Hosted by experts from Jeroboams, London's...

CONFEX: SHOW PREVIEW - International Confex 2004.
February 11, 2004... As the annual industry get-together turns 20, Emma Reynolds looks at the latest changes designed to keep the three-day extravaganza fresh and fun The annual showcase of venues, event management firms, event service suppliers and...

FIELD MARKETING: Playing by the rules.
February 11, 2004... Best practice guidelines for field marketers are there to protect consumers, but the restrictions needn't mean campaigns will be less effective. Jennifer Hiscock runs through the rules to see how agencies deal with them An imaginary...

REGISTRATION SYSTEMS: Data drive.
February 11, 2004... Registration systems do more than cut queues. Ben Cardew gets the lowdown on the latest information-gathering devices The British are renowned for their love of queueing, but that doesn't mean everyone is happy to stand around waiting for...

APPOINTMENT AT DE BOER STRUCTURES UK.(John Cochrane hired)(Brief Article)
February 11, 2004... John Cochrane has returned to De Boer Structures UK as sales director. He previously worked at the temporary structures firm from 1993 to 1998 when he was director of special events. Since then he has worked in the events and furniture hire...

APPOINTMENT AT EARLS COURT & OLYMPIA GROUP (ECO).(Brief Article)
February 11, 2004... Sybil Bunny has joined Earls Court & Olympia Group (ECO) as customer marketing manager. She formerly worked in sales and marketing for two years at the Royal Horticultural Halls. In her new post Bunny will work closely with trade and consumer...

APPOINTMENT AT BRINTEX.(Brief Article)
February 11, 2004... Melissa Ellis has been appointed marketing executive at exhibition and conference organiser Brintex. She joins from ITE Group where she was most recently event coordinator in the interiors division. In her new role, Ellis will work primarily...

APPOINTMENT AT VENUEMASTERS.(Venuemasters)(Brief Article)
February 11, 2004... Virginia Edwards and John Clayton have been elected on to the board of directors at Venuemasters, the marketing consortium for UK academic centres. Edwards is head of conference services at the University of Hertfordshire and is responsible...

APPOINTMENT AT HEADCOUNT.(Brief Article)
February 11, 2004... Julia Collis has returned to field marketing company Headcount as sales and marketing director. She previously worked at the firm as client sales director before taking up the sales director role at rival agency FDS two years ago. Collis has...

APPOINTMENT AT INSUREX EXPO-SURE.(Insurex Expo-Sure)
February 11, 2004... Albert Kemp, Terry Waller, Ian Houghton-Brown and Kelvin Mercer have all been appointed to new roles at conference, exhibition, events and hospitality market insurance firm Insurex Expo-Sure. The firm's deputy managing director Waller...

APPOINTMENT AT ADVANSTAR COMMUNICATIONS.(Brief Article)
February 11, 2004... Joseph Loggia has become chief executive officer at Advanstar Communications, replacing Robert Krakoff who continues as chairman. Loggia joined in 1998 when he was president of US trade fair organiser Magic International, which Advanstar...

APPOINTMENT AT CMP Information.(Brief Article)
February 11, 2004... Lindsay Cook has joined CMP Information as editorial director with a remit to work with editors and publishers to improve the reach of its titles and promote best practice and editorial excellence within the company. Prior to joining, Cook...

APPOINTMENT AT IMEX.(Brief Article)
February 11, 2004... Sophie Jackson has been appointed marketing manager at annual incentive travel, meetings and events exhibition IMEX, which takes place at Messe Frankfurt in the spring. Prior to this she was international markets manager in the communications...

APPOINTMENT AT TOP BANANA.(Brief Article)
February 11, 2004... David Evans and Doug Holloway have taken on roles at conference and video production firm Top Banana. Evans joins as a designer, having worked in new media with Coventry outfit Parenthesis. Holloway becomes editor with responsibility for...

APPOINTMENT AT HENDERSON GRIME.(Henderson Grime)(Brief Article)
February 11, 2004... Tara Gorst and Michelle Eager have taken on new positions in the conference and events team at Manchester company Henderson Grime. Gorst has been appointed senior events producer while Eager has been promoted to associate director after one...

EVENT MARKETPLACE: Services Helpline.
February 11, 2004... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com The right staff Q We have taken a stand at an exhibition but many of our staff can't afford to take time...

DIARY: Trade Secrets.(Brief Article)
February 11, 2004... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1 Which organiser held his firm's Christmas party in his own country pub and watched as staff drank the bar dry? 2...

DIARY: Only joking..(Brief Article)
February 11, 2004... Event catering is no laughing matter - unless you're at the British Comedy Awards. More than 800 guests tucked in to the delights of Chevalier Event Design at the show's after-party at the London Studios on the South Bank. Jonathan Ross...

DIARY: Beach birth..(Brief Article)
February 11, 2004... Word has reached Diary that a Baywatch-style party is being planned at the Millennium Stadium in Cardiff following the success of its New Year's Eve event. More than 7,000 revellers attended the arena's School Disco party to see in 2004...

DIARY: Gathering Nuts..(Brief Article)
February 11, 2004... Inviting a loser from ITV show Popstars: The Rivals to front a launch event could be described as nuts so that's just what IPC Media did to launch its weekly magazine of the same name. Javine (pictured) attempted to win over the boys last...

DIARY: Game on..(Schroders London International Boat Show )(Brief Article)
February 11, 2004... Potential Olympic venue Excel did its bit for London's bid to host the 2012 games by handing out 15,000 car and boat bumper stickers at last month's Schroders London International Boat Show at the Docklands venue. Diary was unaware that...

DIARY: Bosom buddy..(Brief Article)
February 11, 2004... Cross-dressing comic Eddie Izzard is a sight to behold at the best of times, but throughout his recent Sexie world tour he had acquired a new asset that he wished to show off - breasts. And what better way for the award-winning joker to...

DIARY: Scrum together.(Brief Article)
February 11, 2004... England's world-beating rugby team won the sport many new fans, including Staffware, a manufacturer of business process management software (fun stuff - Ed), which has just signed a three-year deal to sponsor the Barbarians UK summer tour....