Marketing Event articles from December 2008

Marketing Event archives from December 2008

Editor's letter.(Editorial)
December 12, 2008... At the start of December an innocuous cut on my thumb led to an unexpected bout of blood poisoning and a 24-hour stay in Charing Cross Hospital. It was here, while trying to negotiate my way around the ward with an intravenous drip hanging out...

This month's Go-To Events.(Brief article)(Calendar)
December 12, 2008... - THE EVENT SHOW Attend the first industry exhibition of the year at The Event Show 2009 from 21-22 January at Olympia. Features include the Live Stage area, showcasing the latest entertainment acts, the Innovation Theatre, featuring new...

Light switch.(ip-8)(Brief article)
December 12, 2008... Do away with cumbersome wiring by using ip8 Cordless Decorative Lighting. Perfect for venues that do not allow naked flames, the lamps are installed with ip8 power packs and use low-energy, rechargeable bulbs with a minimum running time of 12...

Power station.
December 12, 2008... Being eco-friendly has never been so easy, even for large outdoor events. The Genasis green energy supply harvests solar energy to deliver 230v and up to 3.3kw of electricity. It also features a live GPRS web dashboard to monitor and manage...

Pecking order.
December 12, 2008... How about putting a new slant on the Swan Lake theme by booking walkabout act The Swans at your event? The family of birds includes a male, female and baby, and can greet guests or provide entertainment as the young swan constantly wanders off,...

Graphic detail.
December 12, 2008... Illuminate graphics at your event or exhibition stand with Abbey Lighting's electroluminate sheets. The flexible, 0.2mm-thick sheets are made from encapsulated phosphor and light up when a current is passed through them. They use low levels of...

Wear it's at.(Walking Wardrobe)(Brief article)
December 12, 2008... For all those shy and retiring types who might just need a gentle prod to get them into the full spirit of dressing up, Walking Wardrobe is on hand with its Costume Boxes. The special packages include costumes and enticing accessories, and...

Block party.(X-Rax)(Brief article)
December 12, 2008... Storing or displaying wine bottles, especially at some venues where event space is at a premium, has become easier. Bottle Blocks from X-Rax come separately and can be stacked one on top of the other, which means no glue or tools are required....

Bang on.(Brief article)
December 12, 2008... A loud surprise awaits guests if organisers book the Slam Drum Show from Full Circle. The performers blend in with the audience, perhaps posing as staff, then one artiste falls and discovers he can use his spilled tray, for example, as a...

What goes on tour..
December 12, 2008... This psychedelic caravan will turn heads at your event, especially when the sound of badly sung covers emanates from it. The Karavanaoke was created from a 1984 Cotswold Windrush 2 caravan and features air conditioning, lasers, a smoke machine,...

Sweet deal.
December 12, 2008... The latest service from entertainment agency Private Drama is The Canape Darling Collection. The walkabout characters are Angel Darling, Candy Darling, Christmas Starlet, Bolli Bouquet and Bolli Burlesque, and are decorated with sweets such as...

Get in shape.
December 12, 2008... It's not too late to buy Christmas-themed decor for your festive party. Table Favours has these colour-changing acrylic ornaments that are perfect as table gifts. The pieces are available in the shape of a snowflake, moon, angel, butterfly,...

Raise your game.(Nick Gough)(Brief article)
December 12, 2008... Offer up a slice of cheesy entertainment by hiring Nick Gough to entertain in a chat-show style. His alter ego Dickie Dazzler can incorporate dedicated game-show rounds, based around your client's company, with guests being anyone from senior...

Holo laugh.(TT Entertainments)(Brief article)
December 12, 2008... Create a fantastic giveaway at your event or exhibition stand with these Get Flipped animated hologram cards from TT Entertainments. Guests pose twice in front of a green screen and then receive a card with both of the photos converted into an...

Projected gains.
December 12, 2008... Save on transporting bulky projectors by investing in an MPro 110 Micro Projector from 3M. The compact, lightweight gadget can be connected to a laptop, multimedia mobile phones, iPods, digital cameras or game consoles. You can then instantly...

Into flora.
December 12, 2008... We are always being told about superfoods, now there is a new superflower on the block. The Hibiscus Drinks Company has created a range of drinks called Hib, made from the Hibiscus Sabdariffa flower bush. It is said to have health benefits and...

Exhibitions: Event spend rises in face of economic pessimism.(Brief article)
December 12, 2008... Event budgets continued to rise this year, despite ongoing gloom in the sector and worries about cutbacks (see right). The findings come as part of the preliminary results of Event's 2008 salary survey, which was researched by Vivid Interface...

Exhibitions: Lack of corporate backing hits charity fundraisers.
December 12, 2008... Charities are cancelling fundraising events because of a lack of corporate support during the credit crunch. The news comes as a high-profile PricewaterhouseCoopers survey found that there will be a shortage of funding in the third sector...

Web chatter: www.eventmagazine.co.uk.
December 12, 2008... This month's most-read exhibition stories on the Event website were... - Event businesses were advised at this year's AEO Conference to make acquisitions in the second half of 2009. Deloitte corporate finance director Stuart Sparkes said...

Agencies and suppliers: Organiser denies claims that safety concerns threaten carnival's future.(Notting Hill Carnival)(Kensington and Chelsea Council)(Brief article)
December 12, 2008... Notting Hill Carnival Limited (NHCL), organiser of the annual celebration, has hit back at Kensington and Chelsea Council over claims that the event could be axed as a result of public safety issues. NHCL said the carnival is 'here to...

In Reply..(Brief article)
December 12, 2008... Michael Williams, director of NHCL, on why Carnival is under pressure and what changes will be made. The carnival attracts more than 1.5 million people a year, but we only receive funding for 120 to 150 stewards. That's one steward per...

Web chatter: www.eventmagazine.co.uk.
December 12, 2008... This month's most-read agency and supplier stories on the Event website were... - Stagecraft, the Salisbury-based lighting, sound and AV firm, has 'phoenixed' and re-emerged as Stagecraft Technical Services. The original firm went into...

Team building: Treetop challenges.(Go Ape)(Brief article)
December 12, 2008... High-wire forest activity company Go Ape will launch four adventure courses in March. New courses will be introduced in Wales at Margam Country Park, Rivington (near Bolton), Wyre Forest (near Kidderminster) and Woburn Safari Park in...

Corporate hospitality: Cooking in Cumbria.(Lucy Cooks )(Brief article)
December 12, 2008... Indulge guests with this package from Lucy Cooks called Loosen Your Tie, at the cookery school's facilities in Staveley, Cumbria. A minimum of ten people can take part in a one-day course, which includes a tasting session before the group is...

Team building: Problem-solving tasks.
December 12, 2008... We all slow down a little bit as the winter chill takes effect, so how about boosting your team's grey matter with this lateral-thinking package from Team Spirit. The mixture of brain-stretching puzzles includes creating cubes as a team,...

Team building: Put to the tests.
December 12, 2008... Teamwork and time management is essential in the workplace. This 100 Team Challenges package from Chilli Sauce is designed to improve your team's organisational and leadership skills by challenging them to construct a six-foot paper giraffe or...

Team building: The craft of cocktails.
December 12, 2008... Create your own little fan club at the bar as you mix up cocktails, thanks to skills learned on a course called Bamboozle. Participants will learn the theory of mixing cocktails, as well as how to make, shake and stir the dream concoctions. The...

Ease the pressure.(Events for Inspiration)(Brief article)
December 12, 2008... Help is at hand to cope with the stresses and strains of everyday life, courtesy of these packages covering wellbeing, relaxation and self-defence from Events for Inspiration.Choose from stage fighting, yoga, tai chi, relaxation workshops,...

Appointment at PSCo.(Liz Kerrigan)(Brief article)
December 12, 2008... PSCo has appointed Liz Kerrigan as sales manager, focusing on increasing the service levels for integration partners. She was with Computer 2000 before moving to Logitech to manage its distribution channel. She then moved to Micro-P, before...

Appointment at Church House Conference Centre, London.(Robin Parker)(Brief article)
December 12, 2008... Robin Parker has been appointed as general manager at Church House Conference Centre, London. He was previously a consultant to a variety of venues, including The Foundling Museum, London Wetland Centre and Emirates Stadium. Parker replaces...

Appointment at Circle Agency.
December 12, 2008... Craig Gillman has joined Circle Agency as field operations manager He will be responsible for managing set-builds, overseeing the agency's build crews and the transportation of agency assets around the UK and Europe. He was previously a...

Appointment at Attention Mindset Marketing.(Paul Hicks)(Brief article)
December 12, 2008... Paul Hicks has taken the role of head of brand experience at Attention Mindset Marketing, bringing together event and experiential campaigns for the agency. Prior to this, he was head of operations for five years at Cunning. ...

Appointment at Arsenal FC.(Arsenal Football Club Ltd.)(Brief article)
December 12, 2008... Russell Bodycomb has been appointed head of hospitality at Arsenal FC. He will be responsible for matchday hospitality, as well as the meeting and event facilities at the Emirates. He has more than 20 years' experience in the hospitality...

Appointment at Outside.
December 12, 2008... Kester Wilkinson has been appointed head of Outside at Eastnor Castle in Ledbury, Hertfordshire. He was previously managing director of Aspiration Training. -------------------- Did you find this article useful? Why not subscribe to...

Appointment at Inntel.(Anthony Coyle-Dowling)(Brief article)
December 12, 2008... Inntel has appointed Anthony Coyle-Dowling as director of account development. In his new role he will be responsible for the management of the national account development team, and will assist in winning corporate business. He was previously...

Appointment at Young and Wild.(Nigel Parkinson appointed as general manager)(Brief article)
December 12, 2008... Nigel Parkinson has joined Young and Wild as general manager. His role will include developing the brand and managing day-to-day business He was previously general manager for The Moving Venue Caterers. -------------------- Did you...

Appointment at Cavendish Conference Venues.(Sarah Everard appointed as diary manager)(Brief article)
December 12, 2008... Cavendish Conference Venues has appointed Sarah Everard as diary manager, as part of the group's expansion programme. Everard joins the company from London's City Conference Centre. Prior to that role, she held various posts in theatre, film...

Appointment at Visit London.(Susanne Casaccia appointed as executive)(Brief article)
December 12, 2008... Susanne Casaccia has been named as European business executive at Visit London, having gained two years experience as the organisation's events solutions executive. Her new role will include assisting with a European campaign of road shows,...

Move of the month.(Geoff Iredale project director at Fitch Live)(Interview)(Brief article)
December 12, 2008... Geoff Iredale - project director, Fitch Live - What will your new role entail? I will be working across all automotive accounts and on high-profile client projects in other industry sectors, as well as overseeing the development and...

On the spot.(Interview)(Brief article)
December 12, 2008... Will Bicknell - director, Chillisauce What attracted you to your current role? I had been running a business that was publishing Bob the Builder and Teletubbies in Poland, and was in need of a new challenge. Building Chillisauce from...

Head of experiential marketing.
December 12, 2008... Sarah Jeffery of Nike finds the biggest challenges most exciting. It is difficult to know what to expect from the head of experiential marketing for a global sports brand such as Nike, but when Sarah Jeffery breezes into the room dressed in...

Bond premiere party: Venue adds drama to film celebration.
December 12, 2008... Excited guests headed to Battersea Power Station for a thrilling after-party, having just enjoyed a screening of the latest Bond flick Report by Chantelle Thorley. What was the event? The royal world premiere of the latest Bond movie,...

Centenary of flight dinner: Aviation industry toasts 100 years.
December 12, 2008... A century of powered, sustained flight in the UK was marked with a special dinner held at Farnborough International Venues and Events. What was the event? The Royal Aeronautical Society Centenary of Flight dinner, which took place at...

New and refurbished venues: Six intriguing event spaces, including BMA House and Goodman.
December 12, 2008... Knightley Court Where is it? Within Fawsley Hall, a Tudor manor house located in the rolling Northamptonshire countryside, 20 minutes from junction 11 of the M40 and junction 16 of the M1. What is it? A recently restored, listed...

Asia: Gems from the East.
December 12, 2008... Six cutting-edge venues that catch the eye. GORDON RAMSAY AT CONRAD TOKYO Where is it? The restaurant is near the Roppongi entertainment district, as well as Shiodome station and the JR & Tokyo Metro Shinbashi station. What is it?...

Event Top 20 Venues.
December 12, 2008... 1. 195 PICCADILLY (NEW) Where is it? The headquarters of BAFTA, 195 Piccadilly is on Piccadilly in the heart of central London. What is it? The British Film Academy was formed on 16 April 1947 when its 14 founding members met at the...

Trade Show: The Event Show.
December 12, 2008... A preview of this year's event, taking place at Olympia from 21-22 January. A chance to stay ahead as the recession takes effect The Event Show started in 1991 and covers all areas of events, from conferences to festivals. It has...

The team's favourites.(Brief article)
December 12, 2008... The editorial gang sat down over a pot of Earl Grey and some posh biscuits, paced up and down, then came up with some personal highlights of the year. JEREMY Top five venues: The 02; Molton House; Paramount; Troxy; Battersea Evolution...

Case Study: Renault UK.(Company overview)
December 12, 2008... Events form an important element of the company's marketing mix, and either target the mass audience or focus on small, more specific, consumer groups. French car manufacturer Renault has been putting the 'va va voom' into the motor...

Campaign: Face value.
December 12, 2008... Nivea's roadshow brings skincare advice to UK shopping centres. What did the campaign involve? Thought up by experiential agency Sledge, Nivea's Face Experts roadshow recreated a spa-like environment in shopping centres across the UK from...

Phoenixing: Tempers flare as the phoenix rises.
December 12, 2008... As companies deliberately go to the wall only to reappear in a new guise, there are steps creditors can take to protect themselves. Picture the scene. You're a freelance organiser who was brought in by an agency for a big summer event. It...

Social Networking: Girl about Town Abigail - Parties with the beautiful people.
December 12, 2008... If there's one way to chase away the prospect of winter blues, it's getting glammed up and heading out to an event such as the MTV Europe Music Awards in Liverpool, courtesy of ACC Liverpool. I enjoyed performances from Beyonce, Pink and Kid...

Viewpoint: Comment - Pressing concerns: phoenixing and associations.(Viewpoint essay)
December 12, 2008... DAVID QUAINTON. In the old days, when men were men (as were the women), and there was a real conviction that plague and pestilence were caused by adolescents who couldn't leave themselves alone, people believed in phoenixes. The...

Letters.(Letter to the editor)
December 12, 2008... I read your feature 'Plenty of heads, no central body' (Trend Watch, November 2008) with interest. While I agree we are over-represented by associations, the notion of talking as one industry through one body is equally fanciful due to the...

Viewpoint: Good/Bad.(Viewpoint essay)
December 12, 2008... The Event team on what's tickled or ticked them off this month. A GOOD MONTH FOR... - Finding innovative ways to display canapes is always a challenge. So a big well done must go to Beau Production, which pulled out all the stops...

The Guide: Editor's letter.(Editorial)
December 12, 2008... On a daily basis, the Event editorial team fields calls asking for advice on the newest venues, and the best suppliers for the industry. In response to this, and as a result of a four-year dream, we have produced this 196-page directory,...

The Guide: Phoebe Smith, head of private hire, Ministry of Sound.(Brief article)
December 12, 2008... Had you turned to your colleague earlier in the year and made a wager on who might sponsor Haymarket's brave new venture of an annual directory, I would have said that the odds were probably 400 -1 against you thinking of the Ministry of Sound....

The Guide: Advertising feature - MSHK Group - Pioneering music and iconic events for more than a decade.
December 12, 2008... When we think of a brand that has led the progression of electronic music and a contemporary lifestyle, this brand is likely to spring to mind, but beyond the name is a vast collection of forward-thinking products, initiatives and events that...

The Guide: In the spotlight - The corporate hospitality club.
December 12, 2008... Gone are the days of simply providing a blank box with dinner for ten at a football match. Now guests expect a more interactive experience, meeting a team member or chatting with the players. - What are the key elements required to produce...

The Guide: Advertising feature - In the Chair with Francis O'Hagan.(Interview)
December 12, 2008... Jackson Gilmour has been delivering exceptional food with outstanding service at top venues all over London for more than a decade. Joyce O'Hagan is the creative force in the kitchen and her husband, operations director Francis O'Hagan,...

The Guide: In the Spotlight - The Awards Ceremonies Club.
December 12, 2008... Awards ceremonies may bring to mind a celebrity presenter, a risible meal and a few hundred drunken guests. But leading awards producers say that the discipline is moving on apace. - What are the key elements needed for producing a...

The Guide: Advertising Feature - In the Chair with Gavin Smith.
December 12, 2008... Gavin Smith, managing director of Chillspace, designed top-end production for many years before launching the unique market-led brand that is Chillspace UK LLP six years ago. The key to our success is a team approach both in word and...

The Guide: In the Spotlight - The Charity Events Club.
December 12, 2008... In one of the toughest disciplines, planners are expected to deliver amazing charity events on tight budgets and raise lots of cash for good causes. The club reveals how establishing relationships with key suppliers is essential. -...

The Guide: In the Spotlight - The Christmas Parties Club.
December 12, 2008... Christmas comes but once a year but for many party organisers, it's a 365-day effort. With credit-crunch cuts, this and next year's events will require organisers to come up with more inspiration than ever before. - What are the key...

The Guide: Advertising feature - In the Chair with Gary England.
December 12, 2008... Gary England is sales and marketing director at Ascot Hospitality and Ascot Racecourse. His early career was in banqueting management before moving into sales and marketing roles. He is active in voluntary leadership roles of industry...

The Guide: In the spotlight - The exhibitions club.
December 12, 2008... Exhibitions offer visitors to become part of an experiential and educational platform and give brands the chance to get one-to-one with consumers. - What are the main objectives of an exhibition? Simon Burton: To bring a community...

The Guide: In the spotlight - The experiential club.
December 12, 2008... In the past four years, bringing a brand to life has established itself as one of the most successful event marketing disciplines. Here, four experts reveal how to produce a successful experiential marketing campaign. - How do you define...

The Guide: Top 20 Venues.
December 12, 2008... 1. 195 Piccadilly (NEW) Where is it? The headquarters of BAFTA, 195 Piccadilly is on Piccadilly in the heart of central London. What is it? The British Film Academy was formed on 16 April 1947 when its 14 founding members met at the...

The Guide: In the spotlight - The conferences club.
December 12, 2008... Keeping a few hundred delegates entertained and interested, while still delivering an important message, is one of the event industry's great challenges. Here are four experts who excel at it. - What are the key elements needed for a...

The Guide: In the spotlight - The fashion show club.
December 12, 2008... Everyone one is getting into fashion design, from Kate Moss to Jay-Z. But it's how these clothes are showcased that makes the difference. Here, six experts reveal how to create the ideal fashion show. - What are the main objectives of a...

The Guide: In the spotlight - The film premieres club.(Discussion)
December 12, 2008... Done with enough panache, film premieres should be stunning events With top-notch Hollywood stars, hordes of eager fans and an expectant media, they are a great way of making a splash on a massive scale. - What are the key elements needed...

The Guide: In the spotlight - The gala dinners club.(Gala Dinners)(Discussion)
December 12, 2008... Gala dinners should make guests feel special, wanted and fabulous Here, our experts predict how these events will evolve, talk about the importance of the venue and also display a penchant for U2. - What are the main objectives of gala...

The Guide: In the spotlight - The after-parties club.(Discussion)
December 12, 2008... The after-party is a crucial element of any event to celebrate the success of a product or service, often forcing the organiser to break the boundaries of creativity. Four experts reveal all. - What are the main objectives of an...

The Guide: In the spotlight - The private parties club.(Danielle Nay, Anabel Fielding and Edwina Dowling discusses about objectives of a private party)(Discussion)
December 12, 2008... These range from small, intimate events to lavish multi-million pound affairs. Here, four experts pick through the Champagne, canapes and party poppers to give their opinions on the state of the sector. - What are the main objectives of a...

The Guide: In the spotlight - The product launches club.(Discussion)
December 12, 2008... Portraying the right message when launching a product or service is key to the longevity of any brand. In the past decade, the bar has been raised considerably. Here, the club reveal their creative thoughts. - What are the key elements...

The Guide: In the spotlight - The bespoke events club.(Discussion)
December 12, 2008... One of the most expressive types of events, bespoke parties allow agencies to break the boundaries of creativity on a variety of budgets. - What are the key elements needed for producing a bespoke event? Marcus Rendle I think it's...

The Guide: In the spotlight - The public events club.(Discussion)
December 12, 2008... Public events have to combine effective brand integration with safety and security concerns as well as a host of stakeholders. Done right, they can be a hugely effective way of making a big impression. - What are the key elements needed for...

The Guide: In the spotlight - The receptions club.(event planners discusses about planning)(Discussion)
December 12, 2008... Choosing the right venue with the right ambience to suit the desired audience is crucial to the success of any reception. Our club members explain how to get it just right. - What key elements are needed for producing a reception? ...

The Guide: In the spotlight - The seminars club.(Discussion)
December 12, 2008... Measuring the return on investment is now crucial to securing the future of any marketing or training budget. Here four experts reveal the secrets of seminar success. - What are the main objectives of a seminar? Rachel Hargrave: Its...

The Guide: In the spotlight - The team-building club.(Discussion)
December 12, 2008... In the next couple of years, the economic crunch will ensure that only the most motivated and united of workforces will secure the future of their businesses. Hence, team-building is a vital event. - How do you produce an all-encompassing...

The Guide: Directory.(Directory)
December 12, 2008... Fabric 77a Charterhouse Street, London EC1M 3HN (020) 7549 4844 celine@fabriclondon.com www.fabriclondon.com What's it got? 25,000 square feet, capacity from 100 to 1,800, sound system voted 'best in the world' three times in the...

The Guide: Venues out of London.
December 12, 2008... Blenheim Palace Woodstock, Oxfordshire OX20 1PP (01993) 813874 sales@blenheimhospitality.com www.blenheimpalace.com What's it got? Ten unique spaces for your event. The Orangery is a beautiful, elegant room with high ceilings,...

The Guide: Suppliers Directory.(Directory)
December 12, 2008... ADI UK 0800 592 346 info@adi.tv www.adi.tv Newest product or service: The iCONIC 15 is truly unique, with back-to-back, continuously rotating screens, giving 360 degs viewing angles. On board Bose sound systems further enhance the...