Marketing Event articles from December 2002

Marketing Event archives from December 2002

FROM THE EDITOR: Shows must tread carefully to avoid charges of sexism.
December 2, 2002... The organiser of the British International Motor Show said it was hurt after accusations by trade and industry secretary Patricia Hewitt that it was still stuck in a Dark Age of sexist marketing. The offending medium was a poster for the...

Excel triumphs in pitch to host AEO ceremony.
December 2, 2002... Excel has beaten Alexandra Palace and Earls Court in a three-way pitch to host The Association of Exhibition Organisers (AEO) Excellence Awards 2003. The annual ceremony will take place during the day on Friday 4 July. AEO...

Training outfit lifts the lid on event division.
December 2, 2002... Answers Training International has launched a training division dedicated to event employees in response to industry demands. Exhibition Answers will provide consultancy, sales and management training for organisers, exhibitors,...

Motor show organiser eyes summer switch.
December 2, 2002... The organisation behind the British International Motor Show (BIMS) is considering moving the 2004 exhibition from its traditional October date. A proposed summer slot is part of a review to determine the future direction of the event. ...

CMP launches Euro fair as it shuts arm.
December 2, 2002... CMP Europe has held a European version of its Call Centre Expo and closed its UK electronics division with the loss of two events. Call Centre Expo Europe took place at Amsterdam RAI from 15-16 October. It drew 1,916 visitors...

Head of In Real Life resigns to start own firm.
December 2, 2002... In Real Life co-founder Richard Zucker is to leave the design agency to launch his own outfit, Brand Life. Zucker will remain as a consultant to AMD In Real Life until June 2003, while Brand Life launches later this month. It will target...

Name change for in-house NEC organiser.
December 2, 2002... Centre Exhibitions has re-branded the company as Centrex in a bid to enable it to organise more shows. The shake-up follows the NEC organising arm's sale of Go Fishing to Emap Active for an undisclosed sum. Centrex will still be involved...

Evenser Group nets Star Trek expo contract.
December 2, 2002... Evenser Group has started work on a Star Trek exhibition following a pounds 500,000 deal with organiser Triple A Entertainments. Arena Structures is erecting a 7,000sqm temporary building using its Tensioned Fabric Structure (TFS). Arena...

Thieves steal trophies from Event Awards.
December 2, 2002... Two Event Award winners had their trophies stolen at September's ceremony at the Royal Lancaster Hotel. Staff from Yellow Submarine and Peter Banks Exhibitions were celebrating when the awards went missing from their tables. 'It's a...

Mice lands worldwide account for Motorola.
December 2, 2002... Mice Group has won a multimillion pound global contract with international technology giant Motorola. Mice creative director John Young says it is the first time a client has taken advantage of the group's full offer, which includes stand...

Excel agrees rescue package.
December 2, 2002... Excel's financial woes have eased after the venue agreed a refinancing deal in principle with majority shareholder Visionary Properties and most of its bondholders. Under the terms of the deal, the Docklands venue will get pounds 25m of...

Electronic fair gets ready for Olympia move.
December 2, 2002... Technology consumer show Stuff Live is to switch from Earls Court to Olympia. The 2003 event will take place from 25-28 September. This year's show, organised by Haymarket Exhibitions, attracted 34,674 visitors, a 50% increase on last year...

Imark brings IT event quartet under one roof.
December 2, 2002... Imark Communications is combining four shows to create one communications distribution exhibition. Imark already organises Computer Trade Show (CTS) and Comms Channel Expo. Now Mobilexpo, bought from Reed Exhibitions in the spring, and...

IPC and Clarion eye joint deals after hit show.
December 2, 2002... IPC Media and Clarion Events are looking into further tie-ups after last month's successful launch of The Baby Show. IPC group strategy director Julian Drinkall said: 'We may develop new shows, license our brands to Clarion events, or stage...

YPL broadens portfolio with food fair deal.
December 2, 2002... YPL Exhibitions has bought the annual Foodtech show from William Reed Publishing and plans to hold the event in autumn 2003. YPL also runs the biennial National Food & Meat Exhibition and the Food Safety, Hygiene & Technology Show (FSHT)....

Government warms to exhibition sector.
December 2, 2002... The Government strengthened its support for the exhibition industry last month at a House of Commons party to promote international textile machinery show ITMA, which is being held in the UK at the NEC in 2003. Speaking at the All Party...

XM Europe to talk tough at next seminar.
December 2, 2002... XM Europe is to host its winter meeting in Cannes, France with the theme 'Profit and show launches in a tough economy for exhibition organisers'. Speakers at the event, which will take place from 3-4 December, include Opex director Keith...

High-tech event fails again.
December 2, 2002... Turret RAI has blamed a downturn in the electronics market for its decision to cancel Electronics World Expo (EWEX) for a second time. It was scheduled for 4-5 February 2003 at Earls Court, having already been moved back from June 2002. ...

Simply Events plans aviation security show.
December 2, 2002... Start-up organiser Simply Events is to launch a security trade exhibition for the aviation industry. Airport Security Expo 03 will take place from 3-4 December 2003 at the Wiesbaden exhibition centre, Germany. The show will focus on...

Oz wine brand hits UK in supermarket drive.
December 2, 2002... Australian wine brand Banrock Station has kick-started a UK marketing drive with a tour of supermarkets targeting professionals under 30. The RPM-created drive for BRL Hardy Wine is targeting one million people at 30 Asda, Tesco and...

IIR adds third expo to green energy event.
December 2, 2002... Organiser IIR Exhibitions is launching a third show to run alongside Sustainable Energy Expo and Energy Efficiency. Environmental Solutions will take place at Olympia from 21-23 October next year. Exhibitors are expected to include...

Proximity reveals event arm rethink.
December 2, 2002... Marketing group Proximity London has relaunched its struggling event arm. Proximity Events will focus on corporate events, field marketing and communications. The rebranded outfit will be headed by Andrew Worlock, who joined Proximity from...

Catalyst Group receives proposals.
December 2, 2002... The Catalyst Group has received 17 proposals from event organisers looking for start-up help. Enquiries have been received from six consumer show organisers and a variety of trade show organisers. Catalyst chairman Stephen Brooks (pictured)...

Microsoft transforms park for Xbox preview.
December 2, 2002... Microsoft signed up design agency Pci:Live to turn a Spanish amusement park into a brand experience to preview games for the IT giant's Xbox console. The two-day X02 event at Isla Magica near Seville on 24-25 September was attended by 850...

Opex wins sole supplier role at marketing fair.
December 2, 2002... Opex Exhibition Services has been appointed full service contractor for the International Direct Marketing Fair (IDMF). The contractor will provide shell schemes, electrics, furniture, flowers, graphics and floor coverings for the next two...

Appointment at EVA.
December 2, 2002... Rene Dee has been elected deputy chairman at the Exhibition Venues Association (EVA). The managing director of the Royal Horticultural Halls will work alongside chairman Mike Closier to raise the association's profile. He will also be involved...

Appointment at Creative Technology (CT).
December 2, 2002... Chris Cox has joined Creative Technology (CT) as business development manager. He was previously with MCL Birmingham. In the new role he will liase with CT offices throughout the world and target domestic blue chip companies operating in the...

Appointment at Wembley (London).
December 2, 2002... Ben Johncock has been appointed business-to-consumer marketing coordinator at Wembley (London). He will be responsible for developing the company website and marketing events.

Appointment at IBR.
December 2, 2002... Paul Girdler and Debbie Fullerton-Batten have become business development managers at venue-finding agency IBR. Girdler has been at IBR for two years and was previously business development executive. Fullerton-Batten has previously worked for...

Appointment at The Network.
December 2, 2002... Sally Morgan has been promoted to commercial account manager at field marketing agency The Network, where she will coordinate campaigns on the Associated Newspapers account. She was previously southern regional manager.

Appointment at Aberdeen Exhibition and Conference Centre.
December 2, 2002... Fiona Duguid has joined Aberdeen Exhibition and Conference Centre as events manager. She will be responsible for increasing the venue's portfolio of events and advising clients on how best to promote and produce their shows.

Appointment at De Boer.
December 2, 2002... Oliver Newin has been promoted to UK sales director at De Boer after working at the company for more than four years. He was previously account director with responsibility for many of De Boer's sporting events.

Appointment at FDS Field Marketing.
December 2, 2002... Tracey Webber has been appointed field area manager at FDS Field Marketing. She will work on the agency's Interbrew account and cover the southern region of England, from Birmingham to the south coast. Webber was previously with FMCG for seven...

IN MY VIEW: Events drive sales - now go and tell the marketers.
December 2, 2002... I don't know whether you've noticed, but the current state of the market is doing some strange things to marketing thinking. Every time there's the slightest whiff of a downturn, you hear agencies rattling on about how important it is to...

Expomedia to create Russian venue chain.
December 2, 2002... Expomedia is to build a series of exhibition centres in Russia in a bid to capitalise on growing demand from organisers in the region. Venues will range in size from 2,500sqm to 5,000sqm and the chain will be called ExpoXXI Russia. The...

MotivAction changes name.
December 2, 2002... Live event company MotivAction has been rebranded to TM Group following a review of the business. TM Group, which comprises three core businesses - M2, MLive, and MotivAction - and six support divisions, hopes to float on the London Stock...

FOR HIRE.
December 2, 2002... Madame Tussaud's still has hire dates available over the Christmas period. The London venue, which offers a three-course sit-down meal at pounds 99 per person or party packages starting at pounds 75 a head, says clients are booking weeks,...

Suppliers real winners of golf duel.
December 2, 2002... Ryder Cup Europe's win can't overshadow the successes of hospitality firms and suppliers The 2001 Ryder Cup will be remembered for Europe kicking Uncle Sam's ass, oh, and taking place a year late. The 34th biennial golf showdown was...

EXHIBITOR FAQS: Every issue we answer a problem from the show floor. This month - pricey contractors.
December 2, 2002... When furniture, electrics and other stand elements are sourced through suppliers recommended in the exhibitor manual, the prices quoted are more expensive than the market rate. Additionally, if we underestimate our needs or have a last-minute...

LIVE ISSUE WASTE MANAGEMENT: Waste not, want not.
December 2, 2002... The exhibition industry is under fire for not doing more to cut waste levels, but as Emma Reynolds reports, opinion is divided over the practicalities of going green The recent publication of the Sustainable Exhibition Industry Project...

PROFILE: Barry Day, Evenser Group.
December 2, 2002... Barry Day heads the UK's biggest supplier outfit Evenser Group. He talks to Mike Fletcher about his ambition to make the company synonymous with high standards of service and how sport has come to play a big part in his professional and...

SHOWCASE: Inner Visions at Stuff Live 2002.
December 2, 2002... Vodafone sponsored the event's show-stopping centrepiece to stress its commitment to innovation. The latest talk on the show floor suggests exhibitors are turning away from massive custom-built stands and looking for an alternative way to...

SECTOR GUIDE FIELD MARKETING: New thinking in the field.
December 2, 2002... Field marketing agencies are adding more strings to their bows and reaping the rewards. In the past year, field marketing agencies have realised that a simple sampling campaign isn't good enough any more. Agencies are broadening their...

OUTDOOR EVENTS: Out in the open.
December 2, 2002... What do organisers have to do to ensure visitors enjoy outdoor events in a safe environment? Matthew Munday reveals all. Health and safety Whatever the budget, health and safety should be the top priority for every outdoor event...

UK VENUES: Year of change.
December 2, 2002... It's been a busy year for the UK's venues. Emma Reynolds runs through the major developments over the past 12 months Aberdeen Exhibition and Conference Centre The year kicked off with the Scottish venue starting work on an pounds 18m...

MODULAR STANDS: Best of both worlds.
December 2, 2002... You don't have to choose between custom-build or modular, says Anna Clarke, you can have a mix of the two When Emap Fashion axed unisex clothes show 40 degrees in September it said falling interest in big shows built on big stands was...

DIARY: Baaad behaviour..
December 2, 2002... London Arena hosted the Music of Black Origin (Mobo) awards in October with an impressive line-up of celebrities including host LL Cool J, Ms Dynamite, Alicia Keys and Mis-Teeq. Also at the event were ARB and Thorns. The former provided the...

DIARY: Trade Secrets.
December 2, 2002... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1 Who took advantage of American tourists that didn't like the Black Stuff by mine-sweeping leftover pints on a visit to...

DIARY: Dennis without the menace..
December 2, 2002... It is with great pleasure that Diary has finally managed to bring to the magazine its idol, the legend that is Les Dennis. Fans of Les, and yes there are many, will no doubt be interested to know that he compered proceedings at this year's...

DIARY: End of the pier humour.
December 2, 2002... It wasn't just the air that turned blue at last month's Brighton Comedy Festival. The seaside resort's West Pier was lit-up to help celebrate the big event. The electric blue display was sponsored by the Paramount Comedy Channel and put...

DIARY: Christmas cracker..
December 2, 2002... Family event Santa's Kingdom is touring Wembley, the NEC and the SECC in Glasgow from 29 November to 23 December. The event features Ice Mountain and Toy Factory areas while elves act as guides and introduce visitors to the Ice Queen (the...

DIARY: View to a thrill..
December 2, 2002... Diary often finds itself sitting in the comfort of its underground lair stroking Pussy Galore and planning world domination. So Diary was happy to hear about the opening of the Bond, James Bond exhibition at the Science Museum in...

DIARY: After Eighties..
December 2, 2002... Ah, the Eighties. Remember them? Diary's a bit too young to understand New Romantics and shoulder pads (No one understands New Romantics and shoulder pads - ed). All Diary knows is that the country was run by a power-mad Prime Minister and Ben...

2002 EVENT GUIDE: Imagination holds the key to making hospitality a hit.
December 2, 2002... According to the Corporate Event Association, the only way hospitality events can compete with other types of marketing is by adding a large pinch of creativity. An imaginative invitation promising an experience with a difference is more likely...

2002 EVENT GUIDE: Corporate Events - What's hot.
December 2, 2002... Mike Fletcher goes in search of the coolest new ideas to turn your corporate party into the hottest event of the year DIVAS DIRECT Opera to Order, which has been supplying opera-related entertainment to corporate event organisers for...

2002 EVENT GUIDE: Corporate Events - Ten steps to the perfect party.
December 2, 2002... Worried that your corporate party won't be the talk of the town? Follow this step-by-step guide and create an unforgettable event, says Stuart Derrick In many companies the job of organising corporate parties goes to somebody who has no...

2002 EVENT GUIDE: Corporate Events - Venue-finding made easy.
December 2, 2002... Stuart Derrick explains how to take the headache out of choosing the best venue for your corporate party. Finding the right venue is the foundation of any successful corporate event, but with so many available, uncovering the right place...

2002 EVENT GUIDE: Corporate Events - Last word.
December 2, 2002... The tax on corporate hospitality is outmoded and unfairly hits companies. Eddie Hoare makes the case for a change of law The general consensus is that we are in a tough market. And in a tough market margins get squeezed and volumes fall. So...