Marketing Event articles from August 2008

Marketing Event archives from August 2008

Editor's letter.(Editorial)(Brief article)
August 1, 2008... I know it's a cliche, but communication really is the key to achieving any sort of success in this world. Without meaning to sound like an evangelist, making solvable problems seem like the end of the world or over-hyping someone's...

This month's go-to events.
August 1, 2008... - Great British Beer Festival Celebrating its 31st year, this event is Britain's biggest beer festival. Coming to Earls Court from 5-9 August, it will showcase more than 450 international beers and ciders. The show will also feature...

God-given talent.(Divine London )(Brief article)
August 1, 2008... A little pampering goes a long way when treating your clients at events. Divine London is a new event massage company that provides expertly trained staff to give guests a ten-minute massage, focusing on shoulders, back and hands. Staff...

Moveable feast.(Cube Space)(Brief article)
August 1, 2008... Food on the go has just become that little bit easier with these easy-to-install mobile kitchen units from Cube Space. The Kcube features plug-in-the-back utilities for gas, water and electricity; flexible gas pipes and water pipes hidden...

Simple touch.(Infoaktiv )(Brief article)
August 1, 2008... No more exhibition bag shoulder burns with these innovative Infoaktiv touchscreens. Infoaktiv has created a system into which an organiser can upload all of its exhibitors' details, so that visitors can then access the information via a...

Quick fix.(Recognition Express)(Brief article)
August 1, 2008... Provide your guests with comfortable seating at any outdoor event with this folding bench from Recognition Express. The bench is easily set up and can be packed into a carry bag. It can also be branded and is available as a one, two, three or...

Get fresh.(Liquidlust )(Brief article)
August 1, 2008... Designer water may seem a bit over the top to most of us, but it's a great luxury item to provide your guests with. Liquidlust has a range of products, such as Berg - iceberg water from the glaciers of western Greenland - and Ganicwater,...

Picture this.(Booth Nation)(Brief article)
August 1, 2008... Let guests relive treasured event moments with a retro photo booth from Booth Nation, which can be branded and features lighting and wind machines to enhance the picture. The company also has a range of glitter booths. It costs pounds...

Set to clean up.(Dyson Instruments Ltd.)(Brief article)
August 1, 2008... No more wiping your hands on your jeans, thanks to Dyson's new structure that was roadtested in the backstage area of the John Peel tent at Glastonbury, and features the company's Airblade hand-dryers. The 121sqm, four-metre-high...

Musical mix.
August 1, 2008... Re-create the spectacle of West End theatre at your event by hiring Incognito Artists' latest entertainment offering. Fusion combines five high-energy acts, with performances from musicals such as We Will Rock You, Grease and The Phantom of...

All in hand.(Calmer Karma )(Brief article)
August 1, 2008... For a different take on palm reading, contact Calmer Karma and book a handbag reader or even an aura sketcher. Readers can use any object you have touched to tell you about your personality. Other readers include a burlesque-style diamond...

Raise the roof.(Gearhouse In2Structures )(Brief article)
August 1, 2008... Create a haven in a futuristic dome from Gearhouse In2Structures It's available in two sizes: the Maxi Dome is 25.7 metres wide and 12.5 metres high, while the lightweight Flat Truss FT Dome comes in at 20 by ten metres. Mini domes for...

Guest appearance.(Brief article)
August 1, 2008... Turn guests into TV stars with the Speakolascope, Kinura's interactive video installation. Invitees are asked a question tailored to an event, such as 'What is your favourite movie?' at a film festival, and the clips are then played on...

Screen saver.(Brief article)
August 1, 2008... Event organisers who worry about feeling the heat can breathe a sigh of relief. PSCo has incorporated new technology within its Infinite Plasma screens to prevent the nuisance that is screen burn. Burn-In Compensation eradicates the...

Read the signs.
August 1, 2008... Ensure your branding is seen from further afield with these portable cafe banner solutions from Tensator. The banners can cordon off an area at an outdoor event for use as a smoking space, cafe or drinks area. The system is easy to...

Taste success.(Brief article)
August 1, 2008... A beer that spreads love, fulfilment and good times seems ambitious, but that's the claim for Lucky Beer. The quirky, green glass bottle features a laughing Buddha called Pu-Tai, and it is said if you rub his tummy you will be blessed...

Agencies: Cube creates vineyard for launch.
August 1, 2008... Agency Cube Communications created a vineyard in the City of London for the launch of McGuigan Wines' new range last month. Covering 372sqm of space next to Liverpool Street Station, the vineyard contained 80 vines that were 50 years old....

Agencies: Live Nation bolsters its festival portfolio.
August 1, 2008... Live Nation has acquired a controlling interest in the Main Square Festival in France, which takes its global portfolio of festivals to 30. Launched by France Leduc in 2006, the first Main Square Festival drew 25,000 people a day for...

Agencies: New Logistik division to provide flexibility.(Logistik)(Brief article)
August 1, 2008... Leeds-based agency Logistik has launched a division, Digital Events, that will allow clients to broadcast events live and on demand over the internet. Designed for companies looking to maximise value and ROI, this new business arm will...

Agencies: The Live Group hits green events target.
August 1, 2008... Agency The Live Group has achieved the ISO14001 environmental protection accreditation from the British Standards Institute. Working to its internal Sustainability Charter, the agency encourages an environmentally conscious approach to...

Agencies: Top Banana service will assist venue hunt.
August 1, 2008... Midlands-based agency Top Banana has launched a venue-finding service. Top Banana Venues will be free and will help clients find the perfect space for their events. Hayley Poole, who joins the company from Hotelshop UK, will act as...

Agencies: Icon steps up global work with SA office.(Brief article)
August 1, 2008... Event-branding specialist Icon has increased its international offering by opening an office in Johannesburg. The venture, established with Johannesburg-based Tone Digital, a leading South African digital print and signage company, is the...

Agencies: Account wins.(Royal Mail appointing Event Marketing Solutions to produce its health and safety employee roadshow)(Brief article)
August 1, 2008... Royal Mail has hired Event Marketing Solutions (EMS) in a six-figure deal to produce its health and safety employee roadshow. The campaign will see a training vehicle visit 34 Royal Mail depots over 100 days. It will finish on 10 October,...

Exhibitions: Cotton deep in talks about new position.
August 1, 2008... Excel London managing director of conferences and events, Vanessa Cotton, is stepping down after fours years to take on a new challenge. At the time of Event going to press, we understand that she was in the final stages of negotiations...

Exhibitions: LG puts pen to paper in NEC sponsorship deal.
August 1, 2008... Electronics giant LG has signed a multi-million pound deal with The NEC Group, which will see the latter's concert venue renamed the LG Arena in September. The sponsorship deal will help support repayment of the pounds 25m loan that was...

Exhibitions: Abu Dhabi venue plans to attract marina shows.
August 1, 2008... The Abu Dhabi National Exhibition Centre will soon be able to host large marina shows after it announced plans to create a 2.4km marina zone on-site. The new phase is due to be completed early next year, in time to host defence...

Exhibitions: Outershell announces inaugural exhibition.
August 1, 2008... Outershell Fashion Events has created its first trade and consumer exhibition, due to take place at the Candid Arts Centre in London from 9-10 August. Outershell 2008 will feature products from 25 designers offering menswear, womenswear,...

Exhibitions: Childcare show returns healthy visitor figures.
August 1, 2008... The second Childcare and Nursery Show attracted 11% more visitors than last year, with 1,262 people attending the exhibition that was held at the Bournemouth International Centre on the south coast from 8-9 July. Organiser Ocean Events...

Exhibitions: June's Exhibiting Show sees rise in attendance.
August 1, 2008... This year's Exhibiting Show, held at Earls Court 2 in June, achieved a 15% increase in visitor numbers, compared with last year's event. A total of 3,109 people attended. John Sanders, event director of show organiser Exposure Event...

Exhibitions: Cereals event extends its reach into Poland.
August 1, 2008... Haymarket Exhibitions is set to launch its successful agricultural show Cereals in Poland next summer. Polskie Zboza (Cereals Poland) will be held from 4-5 June near Poznan in western Poland. Cereals event director Dominique Gill...

Exhibitions: Lunch looks set to reach exhibitor targets early.
August 1, 2008... Debut exhibition Lunch is keen to expand its floor space after almost reaching its target of 100 exhibitors, nearly two months before the event is due to start. 'We can confidently look forward to beating our target of 100 quality...

Exhibitions: London Launch Live is overwhelming success.
August 1, 2008... New exhibition for the creative events industry, Easyfairs London Launch Live, proved such a success that it is set to take place again next year on 24-25 June at Earls Court 2. The two-day show, which attracted 1,599 visitors and 62...

Suppliers: De Boer involved again at airshow.(Brief article)
August 1, 2008... De Boer Structures supplied 100,000sqm of temporary structures for the biennial Farnborough International Airshow from 14-20 July, the seventh year that it has been involved with the event. De Boer Structures UK managing director Peter...

Suppliers: Empire now available to hire exclusively.(Brief article)
August 1, 2008... London's largest casino, The Casino at the Empire, is now available for exclusive private hire for up to 1,800 guests. Clients can take over the entire 4,645sqm venue, with its five bars, two restaurants, private rooms, cinema and...

Suppliers: Crown scheme hopes to find business talent.
August 1, 2008... Caterer and event service provider Crown Group has launched its own version of television's Dragons' Den. The Crown Young Hospitality Entrepreneur Scheme invites young go-getters to pitch their projects and business plans, offering...

Suppliers: Dublin concert venue adopts the O2 mantle.
August 1, 2008... The Point Theatre in Dublin's Docklands district, which re-opens in December, has been renamed O2 Dublin. The concert venue, part-owned by Live Nation, represents Ireland's first major naming rights deal. The move comes as part of a...

Suppliers: UK roadshow to demo video-flooring system.
August 1, 2008... Event equipment supplier Themes Incorporated is taking its famed LED video-flooring system on a roadshow across the UK this month. The supplier will be showcasing a 6sqm demo floor at four locations, so that interested parties can...

Suppliers: Double triumph as Dish joins venue lists.(Brief article)
August 1, 2008... Caterer Dish has pulled off a double coup, winning places on both the London Aquarium and Christ Church Spitalfield's preferred list of caterers. Christ Church has a 300-year-old Baroque space that can service events ranging from...

Suppliers: Industry bodies.(British Association of Conference Destinations merging with Eventia)(Brief article)
August 1, 2008... Following a lengthy series of consultations, the British Association of Conference Destinations (BACD) has merged with Eventia. Members of BACD voted unanimously to unite the industry bodies at an AGM held at Aston Business School in...

Team building - Cookery classes.
August 1, 2008... Reveal your inner Ramsay by booking your team into cookery classes at Venturi's Table. The corporate cookery centre is in Wandsworth and features two large, state-of-the-art kitchens that cater for up to 60 people. Choose from learning...

Corporate hospitality - London Eye.
August 1, 2008... A great way to treat international clients to views of London is on board the London Eye. This summer, the tourist attraction has brought the seaside to the city and will feature a sandcastle sculpture at the base of the wheel, along...

Corporate hospitality - Warwick Castle.
August 1, 2008... Step back in time and enjoy a feast good enough for a medieval king by booking this hospitality package at Warwick Castle. The event will take place on the Mound within the castle's walls, offering scenic views of the countryside. Guests...

Corporate hospitality - Take the Mike Events.
August 1, 2008... Laughter is a great way to break the ice with clients. Take the Mike Events can organise three or four professional comics to entertain guests, and arrange for an MC to host the evening. Each guest will also be presented with a goodie bag...

Corporate hospitality - Movies at the Barbican.
August 1, 2008... Take advantage of the summer blockbuster film season by organising a private screening event at the Barbican. Choose from three packages starting from pounds 65 per person, which can include hire of the cinema and choice of film,...

Corporate hospitality - Blackrock Masters Tennis.
August 1, 2008... If you're still having Wimbledon withdrawal symptoms, book hospitality at the Blackrock Masters Tennis event at the Royal Albert Hall from 2-7 December. This year, Pete Sampras will take part in the tournament, playing against other...

Move of the month - Chris John, managing director, Sodexo Prestige.(Interview)(Brief article)
August 1, 2008... - What will your new role entail? My priority is to understand the needs of clients and customers and develop a medium-term plan for growth, both for us and our business partners. Then it's about delivering a challenging plan in a...

On the spot - Keith Austin, managing director, Event Marketing Solutions.(Interview)(Brief article)
August 1, 2008... - What attracted you to your current role? I was frustrated that the industry I loved was being poorly served and wanted to do something about it. I wanted to create a mobile event company that would offer a highly professional service...

Appointment at K West Hotel and Spa.
August 1, 2008... Hilary Cross has been appointed as general manager at K West Hotel and Spa in west London. Cross was previously hotel manager at the St Martins Lane hotel

Appointment at the Chelsea Physic Garden.(Lisa Guastella)(Brief article)
August 1, 2008... Lisa Guastella has joined the Chelsea Physic Garden as events and marketing manager. Guastella was previously corporate events manager at Shakespeare's Globe. In her new role she will be in charge of all commercial aspects of the venue,...

Appointment at Stanco Exhibitions.
August 1, 2008... Mark Worrall has joined Stanco Exhibitions as sales executive and will head its new exhibition features division. He will focus on enhancing Stanco Exhibitions' services to organisers with regard to the design, project management and build of...

Appointment at the Natural History Museum.
August 1, 2008... Zoe Watts has moved to the Natural History Museum as head of events and catering. She was previously operations and projects manager at Tate Catering

Appointment at The Finishing Touch.
August 1, 2008... Leigh Butterfield has joined The Finishing Touch as director of corporate events. Butterfield was previously operations director at Euro RSCG Skybridge. Other appointments include Noreen Clifford as director of live events

Appointment at The Cavendish London Hotel.
August 1, 2008... Ilona Kratochvilova has been appointed groups and events sales manager at The Cavendish London hotel. She was previously conference and sales executive at The Waldorf Hilton

Appointment at Eurostand Dislay.
August 1, 2008... Sam Mooney has joined Eurostand Display as national account manager, a newly created role at the company

Appointment at International Confex.
August 1, 2008... Adrian Guthrie has moved to International Confex as sector manager He will be responsible for both the corporate events and parties, and exhibiting and events live sectors of the show. Guthrie was previously commercial manager at Event...

Appointment at Venuhub.com.
August 1, 2008... Mark Buckmaster has been appointed sales manager at online event booking service Venuhub.com. He was sales manager at NTN Buzztime Keeley Dixon has also joined Venuhub.com as sales and reservations executive from Selex Sensors.

Appointment at Fitch Live.
August 1, 2008... Matt Brownfield has joined agency Fitch Live as head of operations He was previously technical director at George P Johnson.

Appointment at the Southwater Event Group.
August 1, 2008... Kate Jordan has been appointed group sales office manager for the Southwater Event Group, which owns The International Hotel and The International Centre, Telford, The Holiday Inn and the Grays Inn Hotel and Conference Centre. Jordan was...

Appointment at Clarion Events.
August 1, 2008... Nathan Garnett has been named by Clarion Events as show director of MPH The Prestige and Performance Motor Show featuring Top Gear Live Garnett will develop the show in London and Birmingham. He was previously commercial director at Haymarket...

Senior communications manager - World at her feet.(Lizzie Allen)
August 1, 2008... Lizzie Allen of the Financial Times enjoys the cross-cultural element of her role. For Financial Times (FT) senior communications manager Lizzie Allen, the secret to organising a successful event is getting your priorities right....

World Exclusive: The Champions' Dinner.(Wimbledon Tennis Tournament dinner to celebrate th victory of champions)
August 1, 2008... Wimbledon toasts a special tournament. What was the event? The Champions' Dinner to celebrate the male and female winners, Rafael Nadal and Venus Williams, of the Wimbledon Lawn Tennis Championships. Held at the Intercontinental London...

Nelson Mandela's 90th Birthday - Mandela celebrates at London concert.
August 1, 2008... - What was the event? The concert celebrated Nelson Mandela's 90th birthday and formed part of the 46664 campaign, which aims to raise awareness of HIV and Aids. The 46664 project is named after Mandela's prison number from when he was...

New and refurbished venues.
August 1, 2008... WHISKY MIST AT ZETA Where is it? On the site of the former Zeta Bar, in the London Hilton on Park Lane hotel, with its entrance on Hertford Street. What is it? A bar and club that is a collaboration between the hotel and two of...

Unusual venues - Distinctly different.
August 1, 2008... CONCORDE EXPERIENCE Where is it? At the National Museum of Flight, 20 miles east of Edinburgh. What is it? British Airways' Concorde - the first to fly commercially - suspended inside a vast hanger in the beautiful East Lothian...

The north west - Mix and match.
August 1, 2008... A combination of chic and practical facilities makes the region stand out. MANCHESTER CENTRAL Where is it? Petersfield, in the heart of Manchester city centre. What is it? Formerly the Manchester International Conference Centre...

Tradeshow: Event UK - Something for everyone at the re-energised event.(Conference news)
August 1, 2008... The rebranded National Venue Show, at the NEC Birmingham from 16-17 September, has expanded to incorporate the entire UK events market, and is now known as Event UK. Visitors to the exhibition will find more than 350 exhibitors from...

Staff training - Personal development.
August 1, 2008... Investing time and money in staff has long-term benefits, says Annie Whitmore. If your staff training only comprises emailing a site map of the venue, or directing a team to the coffee machine, it might be prudent to review your modus...

Mobile units - Far-reaching effects.
August 1, 2008... The right mobile unit can greatly extend the scope of your event capabilities. MOBILE TECHNIK - Simon Pauffley, technical director What is your newest creation or service? Our latest investment is the BBQ Donut, a pontoon boat...

Event Solutions - Team building.
August 1, 2008... Four pages of showcases, essential services, experts and a destination. TOP GEAR, BAHRAIN London-based Maverick Events took team building to a global level in January, arranging an international challenge for delivery company DHL in...

Event solutions - Awards Ceremonies.(List)
August 1, 2008... Four pages of showcases, essential services, experts and a destination. GLAMOUR - WOMEN OF THE YEAR For Conde Nast's Glamour Women of the Year Awards, organiser Timebased Events peppered the event with Australian themes to reflect...

Case study - Carling.
August 1, 2008... The established beer brand's event-marketing activity centres around music and football. Synonymous with football and music for more than a decade, Carling is one of the country's most popular beer brands. Key events including the...

The road to Wembley.(management of football event)
August 1, 2008... Umbro's international tournament welcomes young teams to London. What did the campaign involve? Experiential agency RPM was appointed by British sportswear and equipment brand Umbro to co-ordinate its inaugural international football...

International exhibitions - Does Europe leave London standing?
August 1, 2008... The capital has so much to offer the international events market, yet appears to be less attractive than its continental neighbours Report by Chantelle Thorley. When Reed Exhibitions chief executive Alastair Gornall stepped up to the mic...

Social Networking: Girl about town - Abigail parties with the beautiful people.(Column)
August 1, 2008... I may be something of a jet-setter, but in the summer months there is nowhere I'd rather be than Britain. What with all those finals, festivals and fabulous parties - I'd have to be mad to leave. So, sat in the members' enclosure at...

Social Networking: The exhibiting show - The Event seminars.
August 1, 2008... Six industry experts answered your questions on hot industry topics. Event magazine hosted its first live exhibition seminars at the Exhibiting Show in Earls Court 2 on 25 and 26 June. Titled 'Famous for 15 minutes', these seminars...

Viewpoint: Comment - Constructive debate and 3D content are on the agenda this month.(Viewpoint essay)
August 1, 2008... LORRAINE FRANCISCO Freedom of speech is a great thing. At the Exhibiting Show two debates caused a stir: the Exhibition News debate on catering at exhibition venues; and Event's seminar on whether London is doing enough to attract...

Viewpoint: Good/bad - The Event team on what's tickled or ticked them off this month.(Viewpoint essay)(Brief article)
August 1, 2008... A GOOD MONTH FOR... We all know food is such an essential tool for the success of any event One caterer that really impressed the team last month was Amadeus. Responsible for the hospitality at the Barclays Scottish Open it pulled out...