Marketing Event articles from August 2002

Marketing Event archives from August 2002

FROM THE EDITOR: Marketing mutually benefits both venues and organisers.(Brief Article)(Editorial)
August 1, 2002... According to London Arena sales director James Rees, a venue's role in marketing an event depends largely on the deal struck with the organiser - dependent on whether it is a guaranteed sell-out with the venue acting as landlord, or a shared...

ID goes on tour with pounds 500,000 campaign trio.(new marketing campaign for Tetley Tea)(Brief Article)
August 1, 2002... Field marketer ID is running a trio of sampling campaigns worth more than pounds 500,000. ID has been commissioned by Tetley to create and implement a campaign to support the launch of its Tetley Tea:therapy range. It will start in...

Marler Haley joins Index as 12th member.(modular stand company becomes part of the Index Group)(Brief Article)
August 1, 2002... Modular stand company Marler Haley has joined the Index Group. It becomes the 12th member and will attend its first group meeting at the end of July. Marler Haley managing director Malcolm Hickin said the move would give the company...

Service Point quits industry.(Service Point UK ends relationship with Skyline; withdraws from exhibition industry)(Brief Article)
August 1, 2002... Service Point UK has wound up its exhibition services division after cutting its ties with US modular stand distributor Skyline. The company has decided to focus on its core business of digital graphics for architects and engineers in the...

Ballymore deal spells end for London Arena.(plans to demolish facility)(Brief Article)
August 1, 2002... London Arena looks set to be demolished after its owner agreed last month to sell the venue to Irish property developer Ballymore in a deal thought to be worth about pounds 50m. The 27,400 sq m site will remain in the hands of joint owners...

AEO signs top speakers for annual forum.(Association of Exhibition Organisers)(Brief Article)
August 1, 2002... The Association of Exhibition Organisers (AEO) has secured speakers from IBM and Mark Warner Leisure for this year's conference. The announcement follows the AEO's decision to ask blue-chip companies to share their experiences of...

Sudden death of Reed chief rocks industry.(Andrew Roberts, managing director of Reed Exhibitions UK)(Brief Article)(Obituary)
August 1, 2002... Reed Exhibitions UK managing director Andrew Roberts has died suddenly after collapsing during a five-a-side football match at a company party. He was 39. Roberts had been with Reed for a year and a half. 'He made huge improvements in the...

Two agencies join forces on science tour.(Z Design and Creative Change create exhibit for Cancer Research UK)(Brief Article)
August 1, 2002... Associate design agencies Z Design and Creative Change have produced an exhibit for Cancer Research UK for this month's Tomorrow's World Live Roadshow. The charity is sponsoring the Science in Health zone at the show, and wanted a presence...

Rapier unveils new identity to push services.(Rapier Design Group changes name to Rapiergroup)(Brief Article)
August 1, 2002... Rapier Design Group has rebranded as Rapiergroup to underline its offer of integrated solutions. The company offers video production, graphic design and multimedia services as well as live events, conferences and strategic planning on top...

ECO sharpens boat fair push.(Earls Court and Olympia Group to increase marketing for London Boat Show)(Brief Article)
August 1, 2002... Earls Court & Olympia Group (ECO) is beefing up the marketing for next year's London Boat Show in a bid to minimise any compensation claims by National Boat Shows (NBS) after the organiser lost its date case. NBS took Earls Court to...

Pci:Live grabs global account with Bentley.(Brief Article)
August 1, 2002... Pci:Live has won a multimillion pound account to design and build stands for car manufacturer Bentley at five key motor shows around the world. The agency will be responsible for the build and on-stand communication at Paris in October,...

Ally Pally gains three shows in autumn boost.(Alexandra Palace)(Brief Article)
August 1, 2002... Alexandra Palace has won three more events to add to its autumn schedule. The north London venue is to host the British Style Awards on 30 October, board sports show Board-X Exhibition from 8-10 November, and IT event Knowledge Management...

ITE appoints ex-BP man as chairman.(Iain Peterson appointed)(Brief Article)
August 1, 2002... ITE Group has appointed Iain Paterson non-executive chairman. He replaces Lawrie Lewis who quit earlier in the year (Event, February). Paterson has more than 30 years of senior management experience, including 14 years at BP, where he...

Crawford set to take helm at print show.(Trevor Crawford appointed at IPEX 2006)(Brief Article)
August 1, 2002... Trevor Crawford has been appointed exhibitions director for print and publishing show IPEX 2006 following the resignation of Caroline Eden, who was responsible for the past two shows. Eden, who has worked at show organiser IIR Exhibitions...

Two team up to offer event advice shop.(Acclaim and Peak Events to offer comprehensive event consultancy)(Brief Article)
August 1, 2002... Live events agency Acclaim has teamed up with event marketer Peak Events to offer clients a comprehensive event consultancy. Peak produces the Peak Report - an annual study of why clients' customers attend live events and shows. ...

Coca-Cola intensifies below-the-line action.(Brief Article)
August 1, 2002... Coca-Cola has stepped up its investment in brand experiences with activity across three key soft drink brands this month. The soft drinks giant secured The Works London as its rostered live event agency earlier this year in a bid to...

Emap Mel chief rejects friction claims.(Brief Article)
August 1, 2002... The new managing director of Emap Mel, the joint venture between Montgomery Exhibitions and Emap, has relocated his 12 staff back to Montgomery's headquarters at Manchester Square in London's West End. Christopher Newton, who was appointed...

New name for Event Expo in strategy shift.(Inside Events improving marketing)(Brief Article)
August 1, 2002... Organiser Inside Events has rebranded Event Expo in a bid to strengthen its marketing and show strategy. The Event Show will take place at Olympia from 28-30 January and showcase suppliers and services from across the industry. 'The...

GET CONNECTED.(Ford of Europe Inc. markets Transit Connect van)(Brief Article)
August 1, 2002... Ford of Europe unveiled the Transit Connect to the world's press last month at its new plant in Kocaeli, Turkey. Journalists were given a tour of the plant before moving on to a technical seminar featuring display engines and cutaways of the...

Reed adds exhibition pair to travel portfolio.(Reed Travel Exhibitions acquired La Cumbre show, share in International Luxury Travel Market Media show)(Brief Article)
August 1, 2002... Reed Travel Exhibitions (RTE) has added two international travel and tourism shows to its roster of events. The company has bought La Cumbre, an exhibition that markets the US to Latin America and the Caribbean, and has teamed up with...

River launches arm to help lift visitor figures.(marketing agency creates consultancy division for exhibitions)(Brief Article)
August 1, 2002... Marketing agency River has created a consultancy division for exhibitions headed by former industry publication editor Jules Perry. River Live aims to help organisers drive up visitor levels through creative solutions to show marketing. ...

Qudos wins global account at Hitachi.(Brief Article)
August 1, 2002... Qudos Design has been appointed to handle international exhibition activities for electronics firm Hitachi Europe Digital Media Group. The agency will adopt an integrated approach to push Hitachi's 'Inspire the next' brand message. It has...

APPOINTMENTS AT REED EXHIBITIONS.
August 1, 2002... Versha Carter has been appointed event director at Reed Exhibitions' Incentive World 2003 and the National Incentive Show. She replaces Stephen Richards who is promoted to group event director for Reed's portfolio of promotions and incentives...

APPOINTMENTS AT UNITED BUSINESS MEDIA.(Matthew Graham-Hyde hired)(Brief Article)
August 1, 2002... Matthew Graham-Hyde has joined United Business Media (UBM) as group chief information officer. His role will be to implement a global IT strategy for the group. He has previously worked at UBM as IT director in the broadcasting and...

APPOINTMENTS AT FOODEX MEATEX.(Brief Article)
August 1, 2002... Michael Harris has become chairman of food industry exhibition Foodex Meatex. He has been a board member since 1998. The next Foodex Meatex show takes place at the NEC in March 2004.

APPOINTMENTS AT MOTIVACTIION.(Brief Article)
August 1, 2002... Malcolm Williamson has joined MotivAction as chairman. He was previously managing director of Global Event Solutions. His appointment comes as the event production company undertakes a strategy for growth and an objective to float in five...

APPOINTMENTS AT THE RUSSELL ORGANISATION.(Brief Article)
August 1, 2002... Deborah Ingham has joined The Russell Organisation as head of marketing. She was previously with Key Communications and has experience in many areas including the business-to-business sector.

APPOINTMENTS AT WEMBLEY.(Brief Article)
August 1, 2002... Louise Brunt has been appointed business-to-consumer marketing coordinator at Wembley. She will be responsible for updating the website whatsonwembley.com and implementing the venue's marketing and operating plans for 2003. She was previously...

APPOINTMENTS AT BRAEHEAD ARENA GLASGOW.(Brief Article)
August 1, 2002... JAMES ALLEN has joined Braehead Arena Glasgow as operations director. He was previously operations manager at sister venue London Arena for four years. He has worked on projects including the Brit Awards and the Smash Hits Poll Winners' Party.

APPOINTMENTS AT FDS GROUP.(Brief Article)
August 1, 2002... Julia Collis has joined FDS Group as sales director of the field marketing division. She was previously client services director at Headcount Field Marketing and has more than eight years' experience in the sector.

APPOINTMENTS AT THE CONFERENCE CENTRE AT CHURCH HOUSE.(Brief Article)
August 1, 2002... Terry Wright and Paul Vincent have joined The Conference Centre at Church House. Wright joins as catering manager from caterer Leith's where he was general manager. Vincent has taken the role of head chef. He previously worked at Wembley and...

APPOINTMENTS AT RAPIERGROUP.(Brief Article)
August 1, 2002... Julian Clarke has been appointed director of business development at Rapiergroup. He will be responsible for non-aerospace clients and will sit on the company's executive board.

IN MY VIEW: If it can't be measured, then it can't be managed.(Brief Article)
August 1, 2002... Sales director to exhibitions manager: 'So, what were the results from the event?' Exhibitions manager to sales director: 'Well, it's early days but the feedback has generally been great, some interesting conversations and apparently one or two...

Hospitality firms hit as ticket agent folds.(Brief Article)
August 1, 2002... Corporate hospitality agent The Hospitality Company (THC) went into voluntary liquidation last month with debts believed to be in the region of pounds 1m. The move leaves corporate hospitality firms with unsold space at major events. ...

London DIY expo quits Excel.(Brief Article)
August 1, 2002... The London DIY & Garden Show is to return to Earls Court from Excel. The First Events-organised show, which ran from 20-22 January, had more than 200 exhibitors and was hailed a success with 3,500 visitors. But post-show research revealed...

Cake charged with fashion show revamp.(Brief Article)
August 1, 2002... Creative consultancy Cake is to revamp Clotheshow Live, which takes place at the NEC from 6-11 December. Show organiser Haymarket Exhibitions wants Cake to give the event a new image. The agency pitched for the job with a campaign including...

FOOTBALL CRAZY.(Brief Article)
August 1, 2002... World Cup fever hit London's West End with a live brand experience window display for sports company Adidas in Selfridges. Agency RPM created the live event, which saw two actors re-enacting Adidas's 'Institute of Footballitis' TV commercials...

Wembley sells ticketing and webcast arms.(Brief Article)
August 1, 2002... Wembley plc has continued to shed non-core businesses with the sale of its ticket retailing business and its 35% stake in event webcasting division Wembley TV. The Way Ahead Group, owned by Stoll Moss Group Holdings, has paid pounds...

Expomedia snaps up Morocco show group.(Brief Article)
August 1, 2002... Expomedia has taken a controlling stake in Moroccan organiser International Exhibition and Conference Exhibitions (IEC). The group has bought 51% of IEC and intends to launch its shows in eastern and central Europe. Former ITE director...

Crisis-hit Mainline searches for buyer as creditors gather.(Brief Article)
August 1, 2002... Mainline Events is in rescue talks with event companies. The cash-strapped organiser has been plagued with financial difficulties following a disappointing flagship event, The London Garden Show, in April and brought in the administrators...

AEO EXCELLENCE AWARDS: Rewarding industry excellence - With three new categories, the James Bond-themed AEO Awards had much to offer.(Association of Exhibition Organisers)(Brief Article)
August 1, 2002... The Association of Exhibition Organisers (AEO) welcomed the industry in 007-style last month at its Excellence Awards, hosted by Craig Charles of Red Dwarf fame at Olympia. The annual awards recognise outstanding achievements that contribute to...

EXHIBITORS FAQS: Every issue we answer a problem from the show floor. This month - quality assurance.(Brief Article)
August 1, 2002... 'I visit a variety of shows on a regular basis here in the UK and overseas. I find that too many organisers don't seem to be able to fulfil the promises made in their visitor promotion material. There are two reasons for this conclusion. First,...

THINK TANK: Venue-Organiser Relationships - Bridging the divide. A panel of industry figures tells Emma Reynolds how venues and organisers can build better relationships.(Panel Discussion)
August 1, 2002... The right combination of organiser and venue can produce a show that draws record numbers of crowds and runs for years. Get it wrong and the event could be a disappointing one-off. Such is the relationship between organiser and venue, without...

PROFILE: Nick de Bois.(of Rapiergroup)(Brief Article)
August 1, 2002... Nick de Bois heads agency Rapiergroup, a company he joined almost 20 years ago after a chance encounter on a plane. He talks to Emma Reynolds about how he has proved resilient through two recessions and why he has twice stood for Parliament....

SHOWCASE: Skoda at BBC Gardeners' World Live - The car manufacturer plumped for a subtle and low-key approach at the hit horticultural show Emma Reynolds reports.(Skoda Automobilovy Koncern sponsorship)(Brief Article)
August 1, 2002... There's more to BBC Gardeners' World Live than celebrity gardeners and hordes of green-fingered enthusiasts with wheelbarrow-loads of shrubs and flowers. It is a chance for marketers to ally their brand with one of the UK's most popular...

SECTOR GUIDE: Temporary Structures - Reversal of fortune. After a tough 2001, a spate of big one-off events has helped the sector bounce back.(Brief Article)
August 1, 2002... Last year was a tricky time for many marquee and temporary structure companies. The outbreak of foot and mouth forced many shows to be cancelled and the uncertain economic climate only added to the industry's woes. But things are now...

JUBILEE ROUNDUP: Golden opportunities - Mike Fletcher looks at the starring role of production companies in the Queen's Golden Jubilee celebrations.(Brief Article)
August 1, 2002... Celebrations for the Queen's Golden Jubilee year reached their peak last month with a host of events and royal engagements throughout the country. And at every step of the way production, lighting and audiovisual companies worked tirelessly...

MODULAR STANDS: Travellers' tales.(three companies' use of modular displays)
August 1, 2002... Three exhibitors explain how they have been able to use the same modular stand units, but in different configurations, to make their presence felt at events around the world. Anna Clarke hears their stories. The enduring popularity of...

SCOTTISH VENUES: Backstage stars - Holding events north of the border is a popular option. Cordelia Brabbs meets the people whose job it is to make sure those events run smoothly.
August 1, 2002... Scotland plays host to many exhibitions and events with its plethora of showgrounds, stadiums, exhibition centres and hospitality venues. And there are a multitude of people, including marketing, catering and venue managers, who work tirelessly...

MIDLANDS VENUES: Regional manoeuvres - Stiff competition has led to a host of upgrade work at venues in the Midlands. Philip Chadwick looks at the battle for business.
August 1, 2002... For any venue, the aim is to win as many exhibitions and events as possible and compete not only nationally but also regionally. This is the case for Midlands venues, which continue to launch events or services and gain shows from rivals. ...

DIARY: Positive thinking ..(Feng-shui)
August 1, 2002... Diary has been talking to its granny this month to find out what life was like in the good old days. According to her, success in life came through honest hard work and that you make your own luck. That maybe so, but everyone needs a bit of...

DIARY: They think it's all over ..(World Cup 2002, soccer)
August 1, 2002... So farewell then World Cup 2002. It's all over with Brazil winning after upsets galore. Apart from England, who again failed. Happily, that wasn't the case when Sven's men took on Argentina. At London's HAC Grounds the Ultimate Experience...

DIARY: Soldiering on ..
August 1, 2002... War. What is it good for? Absolutely nothing. Well try telling that to military enthusiasts who plan to attend 2002 - A Military Odyssey at Kent County Showground on 7-8 September. More than 4,000 fully equipped re-enactors are expected to...

DIARY: Pitched battle ..(Brief Article)
August 1, 2002... It has been a great year for events what with the Commonwealth Games and the Golden Jubilee. But, wait, here's another one to whet your appetite - the World Tent Pitching Championships. The competition will form part of the Caravan and...

DIARY: Score Draw.(Madame Tussaud exhibit)(Brief Article)
August 1, 2002... Madame Tussaud's opened a World Cup exhibition last month. The Feel the Goal attraction features two wax models: one of England coach Sven-Goran Eriksson and the other of England captain David Beckham. Judging by Goldenballs' post-match...