Marketing Event articles from April 2010

Marketing Event archives from April 2010

Editor's Letter.(Editorial)
April 9, 2010... One positive thing to emerge from the recession is the industry's determination to prove to the wider business and media worlds that it is a serious proposition, delivering brand awareness levels that other forms of advertising or marketing...

This month's go-to events.(Calendar)
April 9, 2010... GADGET SHOW LIVE Launched last year by Upper Street Events, Gadget Show Live was one of the most popular exhibitions of 2009. This year it will run from 7-11 April at the NEC. Showcasing the latest gadget innovations, the show proved so...

Residential parking.(parkatmyhouse.co.uk)(Website overview)(Brief article)
April 9, 2010... Like a less rotund Homer Simpson, this reporter slapped palm to forehead when he heard about Park At My House, a new website that unites event guests with local residents keen to offer their car-parking spaces. Spots are available across the...

The digitile age.
April 9, 2010... Like TVs? Lego? Well, Christie MicroTiles bring together these two fine twentieth-century achievements. The box-like structures, which cost around pounds 2,000 each, can be linked together to create displays that are anything but square. The...

Curve ball.
April 9, 2010... With the World Cup a-coming, Projectiondesign's panoramic projector could be just the ticket for kick-starting your event. Using an optical mirror system, HD images are projected as vertical slices onto a curved, 180 degs screen. The effect...

New kids on the blog.
April 9, 2010... As ideas go, YouTube was, well, a pretty good one. Now there's WinkBall, a website that's dedicated to professional and amateur video reports from conferences, events and sports. Basically it's an event version of the site that launched a...

Give it a mist.
April 9, 2010... In keeping with this spread's loose World Cup theme, here is Arcstream's football simulator. The walk-through projection 'screen', made from fog, leads visitors into a second room where they can take part in virtual football games by kicking...

Details are sketchy.
April 9, 2010... It should come as no surprise to anyone that team Event bumps into many creative types on its collective travels throughout the industry. One such inventive person, Bryony Fripp, entered our ever-expanding world at this year's International...

Luminous quality.
April 9, 2010... Specialist DBN Lighting caught our attention due to its fine work for a major pharmaceutical company's conference and gala dinner/awards. New kit includes the Clay Paky Alpha range, including 1200, 575 and 300 HPEs, 575 TH Washes and Alpha...

Brimming with talent.
April 9, 2010... 'A hat should be taken off when you greet a lady and left off for the rest of your life. Nothing looks more stupid than a hat,' says writer PJ O'Rourke. Event magazine and, we assume, The Hat Pack, oppose this outrageous statement. With their...

Did power station showcase lack spark?
April 9, 2010... When Event revealed last year that Industri Management had taken over the space inside Battersea Power Station for the next three years, the industry sat up and took notice. As iconic spaces go, there can be few more as promising as a home...

Web Chatter.(Eristoff appoints Capitalize)(P&MM Ltd. in deal with Toyota Motor Corp.)(Iain Edmondson appointed at Events for London )(Brief article)
April 9, 2010... The pick of this month's stories on the Event website were... Iain Edmondson, who has worked for Visit London for the past two years, has become head of its Events for London team to deliver opportunities for major events around the 2012...

London duck tours advertisement feature.
April 9, 2010... From sightseeing to code breaking, a Duck journey has more than meets the eye. This year has got off to a good start for amphibious sightseeing service London Duck Tours. Fresh from scooping three awards for Best Hospitality, Leisure, Travel...

Celebrate the joys of spring with these inspirational treats.(Daimler-Benz AG, Dolce Chantilly and The Roof Gardens's marketing )
April 9, 2010... TEAM BUILDING - CENTER PARCS Free your desk-bound employees with a team-building trip to Center Parcs. Its Initiative Package includes free car parking, half-day meeting room hire, tea, coffee and biscuits on arrival, and a buffet lunch. The...

Appointment at Congress Centre.(Alice Tadmor appointed as conference and sales co-ordinator)(Brief article)
April 9, 2010... Alice Tadmor has joined London's Congress Centre as conference and sales co-ordinator. Before this she was events manager at the Goring Hotel for five years, overseeing a range of events and functions, and more recently was an events manager and...

Appointment at Capitalize.(Ben O'Shea has been appointed as head of production )(Brief article)
April 9, 2010... Ben O'Shea has been appointed as head of production at Capitalize He has experience in sectors such as festivals, conferences, awards shows, experiential activities and touring. For the past nine years he has worked on UK events such as the NME...

Appointment at Wembley City.
April 9, 2010... Andy Gibb has joined Wembley City as head of commercial. He was previously group commercial manager at United Business Media. In his new role Gibb will be responsible for driving commercial growth and sponsorship, with an early priority being to...

Appointment at The Ultimate Event Company.
April 9, 2010... Jon Pyne has rejoined The Ultimate Event Company as event co-ordinator, following a year's placement with the company during his events management degree at Leeds Metropolitan University. Pyne will be assisting on a wide range of events...

Appointment at Imagination.(Graham Frazer appointed as director)(Brief article)
April 9, 2010... Graham Frazer, former Grass Roots chairman, has joined agency Imagination to take the newly created role of international events development director. Frazer left his position as Grass Roots meetings, events and communications division deputy...

Appointment at Crewsaders.(Calum McConnachie appointed as business development manager )(Brief article)
April 9, 2010... Calum McConnachie has been appointed business development manager at Crewsaders. Based in London, his remit includes client liaison, new business and market development. McConnachie has nine years' experience in the UK event industry and has...

Appointment at Twickenham Experience.(Louise Evans appointed as events operations manager)(Brief article)
April 9, 2010... Louise Evans has joined Twickenham Experience as conferences and events operations manager, a new position supporting the stadium's growing non-match day offer. Evans joins Twickenham from The Really Useful Group Theatres, where she was...

Appointment at Fresh RM.(Chris McCuin appointed as event director )(Brief article)
April 9, 2010... Chris McCuin has been hired by Fresh RM as event director of the International Food & Drink Event (IFE) taking place from 13-16 March. He previously spent six years as international project manager of Food & Hotel Asia, Hofex, FHC China,...

Move of the month: Nick Kenton, New business development manager, Twickenham Stadium.
April 9, 2010... - How is your new role different to your previous job? At Twickenham I will be in charge of attracting new business, handling key accounts day to day. Really this is me going back to my roots in sales. The job will consist of a lot of...

On the spot: Kirsty Mallinson, Hospitality manager, Royal Albert Hall.(Interview)(Brief article)
April 9, 2010... - How did you get into events? My dad. After travelling the world I thought a career in events would be glamorous and fun. Luckily my dad knew someone who knew someone However, having worked at Langston Scott, Quintus, IMG and now the Royal...

Customer experience & events manager: Helen Turner of Honda is a loyal and long-serving brand ambassador.
April 9, 2010... Having firmed up my questions I spent the last few moments before the interview at Honda's Slough HQ getting a feel for the Japanese car giant, from its pristine staff to the innovative use of a reception area, which doubles as an open-plan...

The General Election: Is anyone listening to the event industry?
April 9, 2010... The outcome of the general election is of the utmost importance to event companies, especially in light of the expected cuts in public spending, says David Quainton. Have a look around outside and you'll notice on a nearby advertising...

Trade Show: RSVP 2010.
April 9, 2010... Organiser responding to shifting marketplace. Having done its research and listened to feedback, the organiser of this year's RSVP show at the Business Design Centre has incorporated significant changes, notably the addition of a show within...

New and refurbished: Sign up for daily news bulletins at eventmagazine.co.uk.
April 9, 2010... DIU LONDON What is it? An opulently decorated boutique nightclub situated in the centre of London's party scene, Soho. What's it got? The club comprises two distinct areas available for hire: the main dance room and the laser room. The...

Tourist Attractions: Three aquatic opportunities to stir up some real excitement among your guests.
April 9, 2010... LONDON RIB VOYAGES What is it? An action-packed ride up the Thames taking in all manner of attractions. The Rigid Inflatable Boats (RIBs) come complete with a witty guide and the promise that your hair will go fluffy. What's it got? A...

Hotels: Three outstanding venues in glorious settings across the country.
April 9, 2010... WASHBOURNE COURT What is it? The Cotswolds' only riverside hotel, Washbourne Court is part of the Von Essen group's Country Set. What's it got? Once an Eton cramming school, the 17th-century property now serves as a hotel with 30 bedrooms....

Case Study: Tiger Beer.
April 9, 2010... The brand sees events as an inspiring alternative to traditional marketing. Exotic beer brands are ten-a-penny these days. Enter a supermarket and it's easy to be overwhelmed by the plethora of Czech, Indian or Timbuktu-ian beverages. To get...

Entertainment: Use your talents wisely.
April 9, 2010... As budgets dip, the entertainment sector is being creative. Just like other sectors within the industry, entertainment has been no stranger to tight budgets and tough negotiations over the past 18 months. Its suppliers have had to fight hard...

Advice Bureau: Out of London - The Netherlands.
April 9, 2010... The country's accessibility makes it a perennial favourite with event organisers. SUPPLIERS JEROEN DUIKER, Operations manager, Carlson Wagonlit Travel Meetings & Events - What effect has the recession had on your business? It had...

Special report: Salary survey (Part two) - Crunch time.(Survey)
April 9, 2010... And so to the second part of the annual Event Salary Survey, carried out with ESP Recruitment and looking at relative earnings across the event industry. Once again, the outlook is not great. This year we have added up and down arrows to the...

FIFA World Cup Trophy Tour: Star Rooney shines on the World Cup stage.
April 9, 2010... If you were looking to attract football fans to an event, you'd be hard pushed to beat the presence of United's striker and the trophy he covets. What was the event? Coca-Cola, as one of the Fifa World Cup's official sponsors, is taking the...

Elle Style Awards: Magazine hands out its honours in fine style.
April 9, 2010... The Grand Connaught Rooms provided a suitably grand setting for Elle magazine to recognise the ambassadors of good taste. What was the event? The 13th annual Elle Style Awards, in association with Next, produced by Quintessentially Events and...

Exhibition Solutions: Future lies in joint shows.
April 9, 2010... VOS Media's Outdoors Show is joining forces with National Boat Shows' London International Boat Show, to create the UK's biggest consumer exhibition at Excel London from 7-16 January 2011. The co-location of the events, owned by two different...

Kit List.(Brief article)
April 9, 2010... A Modo Mio Caffeine is, in many ways, the cornerstone of the exhibition sector, having allowed organisers to mask their hangovers since the dawn of the industry. A Modo Mio is the new line of coffee machines from Lavazza The chic, colourful...

Web chatter.
April 9, 2010... The pick of this month's exhibition stories on the Event website were... The company behind Earls Court and Olympia exhibition halls is to separate into two businesses by demerging its British shopping centres from its London-based property...

Exhibition Solutions: Showcase - La Dolce Vita.
April 9, 2010... The event arrived in Islington to show off the very best in Italian culture. What was the exhibition? Brand Event's sixth La Dolce Vita exhibition, which took place at its new home the Business Design Centre in Islington from 11-14 March. ...

Exhibition Solutions: From the show floor - Blot on the landscape.
April 9, 2010... The fallout from a badly conceived exhibition launch can affect the whole industry. Launch exhibitions are the double-edged sword of the event industry Without them the sector would be tediously dull, yet they always carry the risk of...

Outdoor Solutions: What's Hot/News.
April 9, 2010... Products and services to boost your outdoor event profile. Gold standard Stageco was called upon recently to produce three video wall structures for the Vancouver Winter Olympics - not the warmest of builds, we imagine. The bespoke displays,...

Outdoor Solutions: Showcase - The Nissan Cube.
April 9, 2010... Beatwax and Borkowski combine to create a unique promotional structure. What was the event? Part of a programme to launch the new Nissan Cube car in the UK. Sister agencies Borkowski and Beatwax joined forces in February to create an ice...

Outdoor Solutions: Festival Organiser.
April 9, 2010... Wayne Hemingway is going against the grain with his new venture. Few would doubt the track record of designer Wayne Hemingway, but with a spate of festivals failing in the past year, we were impressed to hear that the outspoken Red or Dead...

Abigail: Parties with the beautiful people.
April 9, 2010... With its chocolate fountains, indoor ice rinks and Mad Hatter tea parties, International Confex served as a reminder of just how weird and wonderful events can be, and the after-party at Grace was an excuse for a good old-fashioned knees-up with...

Viewpoint: Good/Bad.
April 9, 2010... The Event team on what's tickled or ticked them off this month. A good month for... - The lighting in Matter is a lesson in getting AV right. The 3D effects, dramatic red hues and strobe light-infused dry ice make for a futuristic...