Marketing Event articles from April 2006

Marketing Event archives from April 2006

From The Editor.
April 27, 2006... Exhibition organisers have a brave new world to explore At a recent conference at the Dorchester Hotel about the strategy of bringing brands to life through experiential activity, DMG World Media's Caroline Turvey was seen paying close...

Absolut brand transforms old bus depot.(Launch of Absolut Kravitz)(Brief article)
April 27, 2006... Vodka brand Absolut held an event at an old bus depot last month to launch Absolut Kravitz as part of its Absolut Tracks arts programme. The Absolut Tracks campaign, which now involves Lenny Kravitz, gets musicians to reinterpret the brand...

Vauxhall ends UK car show launch drought.
April 27, 2006... The British International Motor Show will stage the world premiere of the new Corsa model this summer, Vauxhall has revealed. The announcement ends a 10-year drought for a worldwide car launch at a British motoring event. It is believed to...

Eve magazine planning NEC Style Show.
April 27, 2006... Eve magazine is launching a style show that will sit alongside this year's Clotheshow Live, Haymarket Exhibitions has revealed. The Eve Style Show will debut from 1-6 December at the Birmingham NEC. Eve publishing director Jo Morrell...

'Balloons and T-shirts don't sell alcohol'.(marketing for alcohol)(Brief article)
April 27, 2006... Promoting drink brands with traditional experiential activity in bars doesn't work now that consumers have higher expectations, according to Bombay Sapphire's global brand director. Marshall Dawson was addressing 170 delegates at last...

BDC marks 20th anniversary.(Business Design Centre )(Brief article)
April 27, 2006... Industry stalwarts are lining up to offer their congratulations to the Business Design Centre as it prepares to mark its 20th anniversary. The north London venue opened on 6 October 1986 and has been instrumental in the careers of countless...

Sunday Times' new venture targets ABC1s.(Blackjack)(Brief article)
April 27, 2006... Agency Blackjack Promotions sampled 100,000 copies of Inside Out for The Sunday Times as the paper launched its stand-alone homes and interiors magazine. The below-the-line campaign was carried out by 20 staff in London and Edinburgh from...

Catalyst aims to stimulate team culture.(Catalyst)(Brief article)
April 27, 2006... Agency Catalyst has added four team-building events to its portfolio. Its managing director, John Bird, said: 'Each one fosters a one-team culture and builds a strong sense of team spirit while encouraging delegates to be creative and...

Arena Group ponders foreign takeover bid.
April 27, 2006... Event services supplier the Arena Group is considering at least one multi-million-pound offer for the business, which has divisions dedicated to temporary structures, seating, hospitality boxes, scaffolding, event management and hospitality....

Kershaw and Gill swap jobs at Concerto.(Concerto Group appoints Sam Gill as managing director and Mike Kershaw as chairman)(Brief article)
April 27, 2006... Concerto Group chairman Sam Gill has elected to step down from his current role to become managing director of the company's event management division, The Ultimate Experience. Mike Kershaw, The Ultimate Experience's current managing...

15,000 attend One Life Live's debut event.(Lifestyle Events Inc.)(Brief article)
April 27, 2006... Lifestyle show One Life Live enticed more than 15,300 visitors (unaudited) across three days when it launched at Olympia last month. Organised by One Life Events, the show from 3-5 March was aimed at anyone aspiring to travel, emigrate,...

Ten Alps launches spin-off.
April 27, 2006... Ten Alps, the television company co-founded by Sir Bob Geldof, has launched Ten Alps Live, bringing together its event divisions and live television operations into a single unit. Ten Alps Live includes the events team responsible for...

Research into the behaviour of exhibitors.
April 27, 2006... Farrugia Leo Research and Consultancy is analysing exhibitor behaviour in depth for Exposure Event Creations, organiser of the Exhibiting Show. The qualitative and quantitative analyses will assess the budget, practices and attitudes of...

DMG pushes trendier Ideal Homes theme.(DMG World Media Ltd. markets itself)(Brief article)
April 27, 2006... Organiser DMG World Media ran a series of roadshows in the run-up to the Ideal Home Show in a bid to attract a younger audience. DMG visited seven shopping centres in London and southern England from 21 January to 5 March. The roadshow...

Icy feel to South Bank venue.
April 27, 2006... A 500 capacity venue is being built from 250 tonnes of ice in the heart of London. Ice Space, on a 3,500sqm site on the South Bank, is due to open from 1 May to 30 June and is the brainchild of Ice Box managing director Philip Hughes and...

Consultancy Vero targets sports bodies.
April 27, 2006... Mike Lee, former director of communications and public affairs for the London 2012 bid, has recruited the help of agency Live to launch a marketing consultancy. Vero will specialise in strategies for clients such as Salzburg 2014, which is...

In Brief: Inneventive structure.(Inneventive)(Brief article)
April 27, 2006... Inneventive will unveil a temporary structure in Hanover Square, London in June. The 446sqm structure will be available from 9-30 June for a range of events. Inneventive managing director Lucy Stoddart said: 'This is an exciting project for us...

In Brief: EEP appointed.(Brand Events contracts with Event and Exhibition Partnership )(Brief article)
April 27, 2006... Brand Events has appointed staffing supplier the Event and Exhibition Partnership (EEP) to provide front of house, stewarding and security personnel for all of its events for the next three years. Brand Events director of operations Neil Levene...

In Brief: Opex appointed.(Media 10 contracts with Opex Exhibition Services)(Brief article)
April 27, 2006... Media 10 has appointed Opex Exhibition Services to supply shell scheme, electrics, floor coverings and furniture for Grand Designs Live 2006 at Excel from 2-4 June. The organiser's managing director, Lee Newton, said: 'Opex has a longstanding...

In Brief: Sports Show moves indoor.
April 27, 2006... The National Adventure Sports Show is moving to an indoor venue for the first time from 29-30 July. To coincide with its 10th anniversary, the event will move from the Bath West Showground to the Birmingham NEC. More than 50,000 visitors are...

In Brief: Loewybe designs bar.(LoewyBe contracts with McWilliam's Wines)(Brief article)
April 27, 2006... Loewybe has designed a bar and sampling environment for Australian brand McWilliam's Wines as part of its headline sponsorship of the biannual Affordable Art Fair (AAF). The first fair took place from 15-19 March and the second will run from...

In Brief: Exposure for campaign.(Levi's Ones to watch music strategy)(Brief article)
April 27, 2006... Exposure will manage an experiential campaign for Levi's Ones to watch (LOTW) music strategy. LOTW aims to discover up-and-coming bands, and in the past has featured Kasabian and the Editors (left). A student union tour will start in May with...

In Brief: EAS wins contract.(Event Advantage Solutions get contract for British International Motor Show)(Brief article)
April 27, 2006... Event Advantage Solutions (EAS) has won a contract to provide registration services at this summer's British International Motor Show. Organiser IMIE has appointed EAS to provide customer relationship management and an account booking system....

Arena opens after radical pounds 35m refit.
April 27, 2006... Wembley Arena reopened on 2 April following a pounds 35m renovation. The redevelopment of the Grade II listed building includes pounds 300,000 of Tuf-Sound acoustic panelling on each of the four internal walls of the auditorium to reduce...

BECA offers pounds 10k to EIA marketing plan.(British Exhibition Contractors Association)(Brief article)
April 27, 2006... The British Exhibition Contractors Association (BECA) has offered pounds 10,000 to the Events Industry Alliance (EIA) to finance a scheme to bolster the marketing of the events industry. EIA group chief executive Trevor Foley recently...

Clip extends relationship with Eli Lilly.
April 27, 2006... Supplier Clip Display Services has signed a three-year contract to provide pharmaceutical company Eli Lilly UK with exhibition stands and display materials. The two companies have worked together for five years and Clip recently increased...

RPM's Italian sauces show goes on tour.
April 27, 2006... Agency RPM has taken an Italian marketplace on the road for Unilever's Bertolli Rustico pasta sauces. The 10-week roadshow kicked off on 10 March and is visiting stores such as Tesco, Sainsbury's and Morrisons. RPM account director Tracy...

Welsh agency changes from Pro-Ex to Peg.(changing of Pro-Ex Inc)(Brief article)
April 27, 2006... Wrexham-based Pro-Ex has rebranded to become Peg. The agency, which supplies staffing, logistics, event management and mobile units, chose the name to convey a more creative image. This year Peg has recruited six new client facing account...

Mice Group turns to sports.
April 27, 2006... Two former senior directors of Octagon Marketing have joined Mice Group to launch a dedicated sports marketing division. Aidan Day and Robert Owen, the former managing director and senior vice president respectively of Octagon Marketing UK,...

Manufacturer apathy kills Smithfield Show.
April 27, 2006... Haymarket Land Events (HLE), together with the Agricultural Engineers Association (AEA) and The Royal Smithfield Club, have decided to end the 200-year-old tradition of the Smithfield Show following a lack of support from exhibitor...

Eventica puts on a Russian party night.(Eventica is organising a Moscow Motion party)(Brief article)
April 27, 2006... UK agency Eventica is organising a Moscow Motion party this month as part of its portfolio of events surrounding the annual business conference, the Russian Economic Forum. The conference runs from 23-25 April at the QEII Conference Centre...

KLP organises campaign for Pepsi brand.
April 27, 2006... Agency Euro RSCG KLP was behind a sampling campaign for Britvic's Pepsi Max Cino, a new flavour with a shot of cappuccino. It took place from 21 February to 25 March at shopping centres such as Lakeside in Essex, Birmingham's Bullring and...

Development loan for Star Events Group.
April 27, 2006... Event services supplier Star Events Group has secured pounds 1.3m backing from Bank of Scotland Corporate. The funding will enable the group to develop new equipment and allow for a 20% increase in the number of events it can manage. ...

RHH to close halls for pounds 1.2m refurbishment.(redevelopment of Royal Horticultural Halls )(Brief article)
April 27, 2006... Royal Horticultural Halls (RHH) will close two of its halls for six weeks during the summer in order to carry out a pounds 1.2m redevelopment. The Lawrence Hall and the Conference Centre will undergo extensive upgrades. The Lawrence...

'Musical relay race' remains inside London.(venues of concerts)(Brief article)
April 27, 2006... Plans for the third annual Carling Live 24 event produced by agency Cake include more bands and debut television coverage for the 'musical relay race'. Carling Live 24 kicks off on 28 April in eight venues across London. Last year's...

Analysis: Events expertise, with honours.
April 27, 2006... Claire Bond reports on the industry's response to the growing number of university courses that aim to nurture new talent. It appears that students are infiltrating the events industry. Following the largest delegate attendance at the...

Special Report: Government - Dealing with the civil service.
April 27, 2006... AEO project director John Sanders sets out the most effective approach to influencing government policy. 'Representation is one of the key functions for many trade associations, particularly the larger ones. Most representational work is...

Exhibiting: Why it's vital to follow up leads.(Management of event leads)
April 27, 2006... Ignoring would-be customers is like paying for items in a shop and walking off without them, writes Simon Naudi. There are some terrifying figures floating about the industry regarding the sheer number of leads that are not followed up...

Live Issue: Microsoft - Technological benefits.
April 27, 2006... Mike Fletcher reports on how the world's top software company has embraced the event marketing industry. When chief software architect Bill Gates opened a house of the future last year to showcase the benefits of new technology on everyday...

Campaign: Fridge Raiders.(relaunch of Mattessons Fridge Raiders chicken snacks campaign)
April 27, 2006... When Kerry Foods wanted a trendy relaunch for its Mattessons chicken snacks, agency Brave hit on the theme of fangs, writes Lorraine Francisco. Across the UK, sampling staff are baring their fangs in the name of Kerry Foods' Mattessons...

Showcase: The London Book Fair.
April 27, 2006... It had to share Excel with another event this year, but leaving Olympia has allowed the book fair to grow, writes Claire Bond. Since the International Olympic Committee awarded the 2012 games to London, the east of the city has been at the...

Profile: Alex Robertson.(Owen Brown ltd)(about Alex Robertson and his management)
April 27, 2006... Alex Robertson had to survive a grilling from GL Events' board in France before he was appointed managing director of its UK subsidiary Owen Brown. Now he's on the acquisitions trail and wants a contract with the Olympics, writes Mike Fletcher....

Giveaways: Give generously..
April 27, 2006... James Thornton examines the virtues of exhibition promotional merchandise. Exhibition giveaways are perhaps the simplest way of driving traffic on to stands, but they tend to provoke mixed reactions among exhibitors. For some they...

Giveaways: Freebie favourites.
April 27, 2006... 1. CONFECTIONERY Simple but very effective and an exhibition stalwart, as everyone loves a free chocolate. Sweet Temptations offers branded confectionery and its current clients include financial services firm Medex Direct, which uses its...

Scotland: The call of Caledonia.
April 27, 2006... After a year of changes, Visit Scotland's staff feel more confident than ever about business tourism, writes Claire Bond. A year on from the restructuring of its tourism network, Scotland is enjoying a rejuvenation in business tourism that...

Germany: Ready for kick-off.
April 27, 2006... Stuart Derrick reports on the boost that Germany's events sector has had from the World Cup and looks at how UK companies plan to get involved. Although Germany has long been recognised as the industrial powerhouse of Europe, and one of...

Corporate Hospitality: 10 top tips for entertaining.(dos and donts )
April 27, 2006... Experienced professionals from five agencies and five venues tell Lorraine Francisco about their dos and don'ts. DOS 'Research your options to get more for your money.' For clients looking to organise hospitality, we always advise...

UK Venues: It was all our doing.(management of Dirt Bike Show in United kingdom)
April 27, 2006... Claire Bond and Lorraine Francisco talk to the unsung heroes whose vision and hard work played a big part in the success of five very different events. VENUE: STONELEIGH PARK, COVENTRY CLIENT: Promoto EVENT: Dirt Bike Show, 17-20...

Services Helpline.(Trouble in finding a product or service by calling a helpline)(Brief article)
April 27, 2006... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com DIY-STYLE DISPLAY Q: My company name is PE Murray Land we are giftware importers. We exhibit at Torquay...

Movers & Shakers: Appointment at Shakespeare's Globe.
April 27, 2006... Andrew Macnair has been appointed to the new role of marketing director for Shakespeare's Globe. This involves implementing business development opportunities and responsibility for communications, press and PR, merchandising, events and...

Movers & Shakers: Appointment at ETC UK.(E\T\C UK appoints Andy Joyes)(Brief article)
April 27, 2006... Andy Joyes has joined projection specialist ETC UK as video development manager. He will head up the new high power video projection department and help introduce its Onlyview multi-screen control software. Joyes has worked in the production...

Movers & Shakers: Appointment at Queen Elizabeth II Conference Centre.
April 27, 2006... Paul Hewitt has been appointed as facilities executive at the Queen Elizabeth II Conference Centre. Other appointments include Adam Lewis as executive head of HR and Grant Sorrell as account manager for in-house caterers Leith's.

Movers & Shakers: Appointment at RTH Group.
April 27, 2006... Natasha Barnes has joined supplier RTH Group as business development manager. Other appointments include Samantha Rowe as project manager and Andrew Whitelaw as account director. Whitelaw joined from clinical research company Quintiles and will...

Movers & Shakers: Appointment at Meetings Industry Association.(Meetings Industry Association appoints chairman)(Brief article)
April 27, 2006... Michael Scroop has been elected new chairman for the Meetings Industry Association (MIA). He said: 'I will focus on continuing to modernise the association, to ensure that we continue to fully reflect the needs of our members and to widen the...

Movers & Shakers: Appointment at Eurostar.
April 27, 2006... Simon Montague has joined Eurostar as director of communications, reporting to commercial director Nick Mercer. He previously worked as a consultant at communications consultancy Fishburn Hedges.

Movers & Shakers: Appointment at The Lounge.
April 27, 2006... Clare Pegrum has been promoted to senior account manager at agency The Lounge. She previously held the position as project manager on entertainment software giant EA Games account.

Movers & Shakers: Appointment at Sodexho.
April 27, 2006... Kieron Mallon has been appointed as service offer marketing director for the business, industry and leisure sectors for caterer Sodexho. He was previously director at Italian restaurant group Metropolitan Restaurants.

Movers & Shakers: Appointment at FSS.
April 27, 2006... Nick Cottman has been appointed as business director at agency FSS (Field Sales Solutions). Cottman joins FSS from office solutions company Ikon Plc where he held a sales and marketing management role.

Movers & Shakers: Appointment at Closer.
April 27, 2006... Jamie Hockin has joined agency Closer, part of Billington Cartmell, as senior account executive. He previously worked in planning and operations for Fare Catering and Marquees.

Movers & Shakers: Appointment at Marketing Birmingham.
April 27, 2006... Louise Cowley has joined Marketing Birmingham as business sales manager and Julia South has joined as partnership sales manager. Cowley was previously corporate events manager at the Royal Air Force Museum and South worked as business...

Movers & Shakers: Appointment at Royal Horticultural Halls and Conference Centre.
April 27, 2006... Maugie Lyons has been appointed to the board of the Royal Horticultural Halls and Conference Centre. She joined the venue 11 years ago and is now its head of sales and marketing.

Movers & Shakers: Appointment at NEC.
April 27, 2006... Michael Watton has been promoted to sales director at the NEC. He was previously account director within the exhibition sales and planning team from 1998, after transferring from the International Convention Centre's sales team. Sue Horrigan...

Diary: Paws for thought..(George Galloway at the London Book Fair)(Brief article)
April 27, 2006... Diary's not sure how George Galloway can show his face in public after his antics on Celebrity Big Brother. But with a book to promote, he just had to grin and bear it at last month's London Book Fair. While George Clooney was picking up his...

Diary: Trade Secrets.(Gossip events)(Brief article)
April 27, 2006... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which caterer is vying for a slice of the Christmas party market by managing its own temporary structure intended for...

Diary: Not just bums on seats..(Gaynor Faye won crowned Ice Queen on ITV's Dancing On Ice)(Brief article)
April 27, 2006... Former Corrie star Gaynor Faye was crowned Ice Queen on 4 March on ITV's Dancing On Ice. Arena Seating supplied the audience seating for what was basically a rip-off of the BBC's Strictly Come Dancing, partnering Z-list celebs with trained...

Diary: Could it be magic?..(Magic Circle Headquarters, to hire the venue for meetings)(Brief article)
April 27, 2006... It might be home to Harry Potter's platform nine and three-quarters (actually, it isn't) but King's Cross isn't the only station with magical connections. Just down the road, next door to Euston, is the Magic Circle Headquarters, described as...

Diary: Pole position..(Winners of News Business Excellence)(Brief article)
April 27, 2006... If you accused someone of wrapping themself in the flag it would normally count as an insult, but in Graham Wilkinson's case you wouldn't expect anything less. At the News Business Excellence Awards on 12 January, The Hampshire Flag Company won...

Diary: My word..(Advertising agency advertises )(Brief article)
April 27, 2006... Agency Jack Morton Worldwide now has an 'occasional magazine' that looks more Dazed and Confused then corporate. Jack's first issue examines 'the declining efficacy of traditional advertising spend as it competes with genuine, personalised...

Diary: Frosty Reception.(Ice carving art depicts seal hunting)(Brief article)
April 27, 2006... Anyone strolling past the Canadian embassy in London on 14 March will have alighted on this lively work of art depicting a man about to club a seal to death. The 10ft high ice sculpture by Ice Creations was erected by the International Fund for...

Event Solutions: Blackout's chandeliers and silks add spectacle to Brits.
April 27, 2006... MJK Productions used the services of rigging and draping supplier Blackout to transform Earls Court for the 2006 Brit Awards. The supplier, which last month celebrated 15 years of designing drapes and star cloths as well as installing truss...

Event Solutions: TPA spends pounds 2m on new equipment.(Brief article)
April 27, 2006... Portable access supplier TPA has invested more than pounds 2m in new equipment. The company has added 2,000 portable roadway panels, nine installation and recovery vehicles and further stocks of pitch cover and crowd control barriers to...

Event Solutions: Richmond is a catering hit at NME Awards.
April 27, 2006... London-based caterer Richmond fed 650 guests, including Sir Bob Geldof, the Sugababes and footballer Teddy Sheringham at the Shockwaves NME Awards. The ceremony at Hammersmith Palais on 23 February carried a retro science fiction theme....

Event Solutions: Screens show nominees for Bafta Awards.
April 27, 2006... Agency West Design & Production commissioned London-based supplier PSL to hang a huge Lighthouse LED screen from the front of the Odeon in Leicester Square for the Bafta Awards. The agency was responsible for the design and production of...

Event Solutions: New head of marketing at Eve Trakway.(promoted David Walkden)(Brief article)
April 27, 2006... Eve Trakway has promoted David Walkden to head of sales and marketing. Walkden is now responsible for the temporary access solutions supplier's sales, marketing and customer service departments and will be working with a wide range of...

Event Solutions: Ol' Blue Eyes is back.(XL Video UK Ltd. joined with London Palladium )(Brief article)
April 27, 2006... Event projection and video hardware supplier XL Video has teamed up with the London Palladium to revive Frank Sinatra's legendary stage show. It produced the backdrops and visuals for the West End show Sinatra and is working with Scharff &...

Event Solutions: Supplier Showcase - Promotional roadshows.(Nintendo Company Ltd.'s roadshow created by Geoff Howe Marketing Communications)(McCain Foods (GB) Ltd.'s roadshow created by Agency: Live)(Unilever Group's roadshow created by RPM)
April 27, 2006... A well-marketed product can captivate consumers, whether they're shopping for groceries or having a fun day out - but to reach them in person involves taking to the highways and byways, writes Jennifer Creevy. NINTENDO UK Nintendo UK...

Event Solutions: Focus on - Trailers and mobile units.
April 27, 2006... There's more to the business of mobile units than raising awareness of household products in the summer. From Ikea to the Institute of Physics, many other organisations want roadshows too, writes Jennifer Creevy. Mobile unit suppliers are...