Marketing Event articles from April 2005

Marketing Event archives from April 2005

From the Editor: Old hands and innovators need to work in unison.(Editorial)
April 13, 2005... When the Foreign and Commonwealth Office surveyed overseas companies in 1999, it found a need to market UK firms as forward thinking, pro-Europe and capable of delivering quality and innovation. Expo 2000, staged in Hanover, saw this...

Lucozade and Closer target universities.(Billington Cartmell creates sonsorship program for Lucozade Energy)(Brief Article)
April 13, 2005... Marketing communications agency Billington Cartmell's event arm, Closer, has launched a roadshow for Lucozade Energy. The roadshow forms part of an integrated promotion being handled by Billington Cartmell and ties in with Lucozade's first...

Clarion Events closes in on NEC's expo arm.(Brief Article)
April 13, 2005... Clarion Events is on the verge of completing the first of two major acquisitions following the organiser's pounds 45m management buyout from Earls Court & Olympia (ECO) Group (Event, November/December 2004). The former ECO in-house...

Show reflects popularity of city breaks.(Brief Article)
April 13, 2005... Reed Travel Exhibitions has launched a peripatetic show for the city break sector. City Break will take place annually in June and the first European host city will be announced soon. This year's exhibition will be sponsored by...

CIPS arranges a purchasing seminar day.(Chartered Institute of Purchasing and Supply)(Brief Article)
April 13, 2005... The Chartered Institute of Purchasing and Supply (CIPS) is producing a one-day seminar in association with the ITMA for purchasing and procurement professionals called Purchasing Event Management Services. The seminar, on 4 May at London's...

AEO stalwarts set to run LBEA.(Live Brand Experience Association)(Association of Exhibition Organisers)(Brief Article)
April 13, 2005... The Live Brand Experience Association (LBEA) has agreed to hand over its secretariat to a management company formed by Association of Exhibition Organisers (AEO) stalwarts Trevor Foley and Austen Hawkins. Association Management Group (AMG)...

England soccer heroes launch new Umbro kit.(Brief Article)
April 13, 2005... Event production agency APS teamed up with sportswear brand Umbro last month to launch England's World Cup football kit. More than 150 members of the press and 150 competition winners attended the event on 23 March in the ballroom of...

Tiger Beer to sponsor cult Asian filmfest.
April 13, 2005... Tiger Beer is to roll out a sampling campaign alongside the Tartan Asia Extreme Festival of cult films. The headline sponsorship deal and sampling campaign will form part of the lager brand's pounds 1m integrated marketing campaign for...

Ten Alps recreates UK nature in pounds 3m pavilion.
April 13, 2005... A pounds 3m UK pavilion created by agency Ten Alps has opened to the public at the world exposition Expo 2005 in Japan. Ten Alps teamed up with Land Design Studio and the Natural History Museum to produce the pavilion called...

Internet survey looks at events sector's worth.(Brief Article)
April 13, 2005... Haymarket Marketing Publications has launched a research study to determine the proportion of client marketing budgets allocated to different types of events and the return on investment. The research conducted by Vivid Interface on behalf...

Pegler resigns VNU position.(David Pegler resigns from VNU Exhibitions UK)(Brief Article)
April 13, 2005... David Pegler has resigned as managing director of VNU Exhibitions UK to pursue other opportunities within the events industry. Pegler left VNU at the beginning of this month and will be reviewing a number of approaches from interested...

Anchor spread TV characters join campaign.(Brief Article)
April 13, 2005... Agency i2i is launching a six-week sampling campaign for Arla Foods' Anchor Lighter Spreadable product. The roadshow, which launches next month, will sample around 153,000 people across 33 days at Tesco, Sainsbury's and Asda stores. ...

London Venue Expo seminar plans unveiled.
April 13, 2005... The organiser of the inaugural London Venue Expo has announced details of its seminar programme. Exposure Event Creations has teamed up with Meeting Professionals International (MPI UK) to stage 18 presentations over the event at Excel on...

Brand Events plans the ultimate lads' weekend.
April 13, 2005... Organiser Brand Events has launched an exhibition aimed at 18 to 30-year-old lads in conjunction with the IPC Ignite magazine Nuts. Weekend at Dave's, taking place at Excel from 23-25 September, will revolve around a fictional 20-something...

Advice from Hey Chihuahua.(event marketing)(Brief Article)
April 13, 2005... Agency Hey Chihuahua has set up an event sponsorship service in time for the summer festival season. The division will advise clients on sponsorship opportunities, assist in campaigns and manage event production, technical support and...

Npower lends name to SECC homes event.(Brief Article)
April 13, 2005... Dmg World Media has secured Npower as title sponsor for its spring version of the Ideal Home Show Scotland. The Ideal Home and Garden Show will debut at the SECC in Glasgow from 8-17 April. The launch extends the organiser's presence...

Becks' Academy.(Brief Article)
April 13, 2005... As part of the regeneration of the Millennium Dome, US-based Anschutz Entertainment has launched The David Beckham Academy, due to open this summer as part of a 200-acre arena and entertainment development. The football school will comprise two...

In brief: Covent Garden Market piazzas offered as event space.(Brief Article)
April 13, 2005... Covent Garden Market's external piazzas are being offered as dedicated event space by booking agency Space and People. Key brands and agencies are being signed up to host events such as the recent BT 'Living by the Book' campaign. Covent Garden...

In brief: Concerto Group raises money for projects in Sri Lanka.(Brief Article)
April 13, 2005... The Concerto Group has raised more than pounds 15,000 for a house-building project in tsunami-hit Sri Lanka by staging a fundraising event at The Bridge venue in south London. More than 700 guests bought tickets to the party, which will pay for...

In brief: Beyond Events teams up with The Holiday Planner.(Brief Article)
April 13, 2005... Beyond Events has teamed up with travel logistics firm The Holiday Planner to launch a corporate event planning division. Beyond will now provide incentive travel, team building events, promotional prizes and conference support. Beyond director...

In brief: Leith's wins contract.(Brief Article)
April 13, 2005... Leith's has won a pounds 10m contract to provide hospitality and visitor catering at Hatfield House in Hertfordshire. The 10-year deal, which began on 26 March, will see Leith's arrange banqueting for up to 300 guests in the Old Palace and...

In brief: Tarsus Group announces rise in turnover.(Brief Article)
April 13, 2005... Tarsus Group has announced a 6.5% rise in turnover to pounds 16.5m for the 2004 year-end. Pre-tax profits increased by 43% to pounds 3m compared with pounds 2.1m in 2003. Tarsus chairman Neville Buch reported that the company's shows in the...

In brief: Hop Farm County Park to host festival.(Brief Article)
April 13, 2005... Hop Farm County Park in Kent will play host to the fourth British Food and Drink festival from 18-19 June. More than 80 food suppliers will exhibit alongside celebrity chefs, a live music stage and dedicated Pimm's and Champagne tents. Local...

In brief: GeoLogistics expands UK operation.(GeoLogistics Expo Services)(Brief Article)
April 13, 2005... GeoLogistics has expanded its UK freight forwarding operation after gaining authorisation from the Financial Services Authority to sell cargo insurance directly to its customers. GeoLogistics Expo Services, which arranges freight transfer to...

Euroshop has an increase in UK exhibitors.(Brief Article)
April 13, 2005... Retail environment show Euroshop 2005, which took place in Dusseldorf in February, had 103 UK exhibitors - up from 94 in 2002. The triennial show attracts exhibition suppliers such as Nimlok, which has taken space at the last four shows,...

Gray assumes chief executive role at TIC.(Tom Gray)(The International Centre )(Brief Article)
April 13, 2005... Tom Gray has been promoted to chief executive at The International Centre (TIC), Telford, following the departure of managing director Shaun Ormrod to the NEC. Gray was previously commercial director at the venue in Shropshire and will...

Brand changes from Compass to Parallel Blue.(Brief Article)
April 13, 2005... Compass Event Management has rebranded to become Parallel Blue after client research and internal discussion. Managing director John Denton explained: 'It is simply because we've outgrown our name and it's time to realise our full...

A new MD at Cavendish Hospitality.(appointment of Simon Gillespie )(Brief Article)
April 13, 2005... Former Sportsworld sales and marketing director Simon Gillespie has joined Cavendish Hospitality as managing director. Gillespie, who also serves as marketing director on the board of the Corporate Events Association, will oversee the...

'Flying start' to GSP's year.(GSP Productions)(Brief Article)
April 13, 2005... GSP Productions celebrated the opening of two flagship London stores and the premier of British animation Valiant last month with a series of high-profile events. Electronics firm Tiger Telematics launched its mobile gaming console...

PR Exhibition Services under new ownership.(Brief Article)
April 13, 2005... Display graphics firm Service Graphics has acquired event and exhibition specialists PR Exhibition Services for an undisclosed sum. Service Graphics now boasts eight divisions and one subsidiary company with 11 UK sites offering large...

Sold out London Book Fair decamps to Excel.(Brief Article)
April 13, 2005... The London Book Fair will move to Excel next year following the first sell-out in its 34-year history at Olympia last month, Reed Exhibitions has announced. Over 32,000sqm was sold for the event, which took place from 13-15 March. ...

Haygarth takes Nokia phones to consumers.(Haygarth Group)
April 13, 2005... Nokia has commissioned marketing communications group Haygarth to devise an experiential campaign to launch its Fashion Collection mobile phones. This marks Nokia's first foray into theatrical marketing and supports the mobile phone...

Women's surf event heading into Cornwall.(The Shop Productions )(Quicksilver)(Brief Article)
April 13, 2005... Agency The Shop Productions has teamed up with clothing brand Quicksilver to bring a women-only surf touring event to the UK. The Quicksilver Roxy Surf Jam 2005 will be held in Newquay, Cornwall from 21-27 May, with The Shop managing the...

Creative trio look for clients with a passionate edge.(Brief Article)
April 13, 2005... Three former agency stalwarts have teamed up to launch a company aimed at drinks, gambling, technology and music brands. Passion has been formed by Kevin Doherty, formerly of MRM and the man responsible for projecting a nude Gail Porter...

Riverbank hotel hosts awards.(Brief Article)
April 13, 2005... A new pounds 120m events space on the banks of the Thames will play host to this year's Event Awards. The Riverbank Park Plaza hotel, situated on the south bank, will open its doors on 4 April, with the Haymarket Events-organised annual...

Feel and Edge Ideas merger produces Blac.(Brief Article)
April 13, 2005... Marketing agencies Feel and Edge Ideas have merged to form an integrated agency. Blac, which takes its name from the initials of the four new directors, will handle event marketing alongside other disciplines such as direct marketing,...

Tower music festival woos corporations.(Brief Article)
April 13, 2005... The Tower of London is to offer a number of corporate packages at its first Festival of Music this year. Companies will be able to choose from diamond or ruby packages, with dinner in the Tower followed by VIP seating in the Tower Moat for...

Most exhibitors plan to treble their investment.(Brief Article)
April 13, 2005... More than half of exhibitors expect to recoup at least three times the cost of exhibiting while nearly a third admit to not measuring return on investment at all. These were the findings of the Association of Exhibition Organisers' (AEO)...

Room by the River reopens for business.(Brief Article)
April 13, 2005... Agency Fortesqueue's will again host a series of events this year at its temporary Room by the River venue on London's South Bank. Following an agreement with site owner Coin Street Community Builders, the temporary structure, supplied by...

Star backs amateur football celebration.(Brief Article)
April 13, 2005... A two-day event to promote football at an amateur level has won the backing of Sir Trevor Brooking, the Football Association's (FA) director of football development. The Grass Roots Football Show, organised by VCM Events, will take place...

Taste of London gains support.(Brief Article)
April 13, 2005... Organiser Brand Events has secured the support of five high profile brands for its second Taste of London food and drink festival. The event, in association with the Evening Standard, will take place from 16-19 June in Regent's Park and...

G-Mex hosts AV and Ideal Home tours.(Audiovisual)(Apple Tree Exhibitions )(Brief Article)
April 13, 2005... Manchester's G-Mex Centre has attracted two new events to the north-west. Organisers Apple Tree Exhibitions and AV Exhibitions are touring shows that will appear there in the next two months. The Ideal Home and Garden Show, organised...

Media owner buys Foodex Meatex show.(William Reed )(Brief Article)
April 13, 2005... Organiser William Reed has acquired meat and food processing show Foodex Meatex from its eponymous owner. William Reed will assume responsibility for the 2006 show, due to take place at the NEC from 19-22 March. Its managing director,...

In my view: The cloud over direct mail might have a silver lining.
April 13, 2005... I recently read that financial services companies are sending less direct mail. The research by the Direct Mail Information Service suggests its use fell by 8.1% last year. Those ditching direct mail are instead favouring a more targeted...

Incentive World's founder launches 2006 follow-up.(Brief Article)
April 13, 2005... The founder of the recently axed Reed Exhibitions-owned Incentive World show has announced plans for another event aimed at the promotions and incentives market. Ian Allchild, who formerly chaired the British Promotional Merchandise...

B2B Portfolio aims for the SME market.(Business 2 Business)(Small and Medium-sized Enterprise )(Brief Article)
April 13, 2005... Energy supplier EDF Energy is to sponsor a series of business to business events aimed at the SME market. The B2B Portfolio will launch with B2B London, scheduled for 24-25 May at the Business Design Centre, Islington. More than 100...

Imagination team highlights Singapore's creative talents.(Brief Article)
April 13, 2005... More than 650 representatives from the creative business and media industries were treated to a night of Singapore culture last month at an event hosted by the Design Singapore industry council. Agency Imagination was given the task of...

Opex lines up four more jobs across London.(Opex Exhibition Services )(Brief Article)
April 13, 2005... Opex Exhibition Services has been awarded contracts to provide tailored technical packages for four shows in London. London-based organiser Brand Events has appointed Opex as contractor for the debut exhibition La Dolce Vita, which will be...

Analysis: Focused on other people's goals.
April 13, 2005... As MasterCard tries to weather a World Cup storm and B&Q reaps the rewards of supporting yachtswoman Ellen MacArthur, Mike Fletcher explains why sporting events will always be at the top of a sponsor's agenda. As the build-up to the 2006...

Live issue pitching: Winning ways.
April 13, 2005... To many agencies, pitching is an unavoidable chore for drumming up business. Others see it as nothing more than a beauty contest - or in some cases, a ploy companies use to fish for free ideas. Adam Woods reports. Most people in the...

Showcase: BBC Showcase 2005.(British Broadcasting Corp)
April 13, 2005... This year's sneak preview for media buyers boasted ballroom dancing, actor Bill Nighy and a Dalek. Claire Bond reports. For the 29th outing of the BBC Showcase the corporation, in conjunction with its commercial arm BBC Worldwide, pulled...

Campaign: The World of Babies.
April 13, 2005... When Procter & Gamble wanted back-up for its Pampers-based roadshow, the agency Loewybe dreamed up a giant caterpillar, writes Abigail Wills. At the start of 2005, Procter & Gamble's nappy brand Pampers launched its biggest-ever...

Profile: Sara Donaldson.
April 13, 2005... Sara Donaldson received an OBE for her part in the millennium celebrations and is a key figure in the London 2012 bid. She tells Claire Bond why passion has been a critical ingredient in its presentations to the International Olympic Committee....

UK Venues: Suitably promoted.(United Kingdom)
April 13, 2005... Executives from six of the UK's leading venues tell Claire Bond how they are devising domestic and international marketing strategies for the year ahead. G-MEX Manchester exhibition and conference venue G-Mex currently splits its...

Outdoor suppliers: Outside chances.(National Outdoor Events Association)(outside events)
April 13, 2005... Under financial and governmental pressures, the outdoor supplier sector is hardier than average but has reasons to be optimistic, writes Mike Fletcher. To celebrate 25 years of the National Outdoor Events Association (NOEA), a 'Tributes'...

Field marketing: A question of ownership.
April 13, 2005... Clients today are facing a dilemma: should they employ an agency owned by a large marketing firm and take an integrated approach, or use an independent that promises a more personal touch? Abigail Wills reports. With the launch of niche...

Hospitality: Packages to make pulses race.
April 13, 2005... Steve Hemsley tracks down the corporate hospitality venues that pride themselves on being more thrilling than the industry norm. ALTON TOWERS For companies keen to mix a bit of business with pleasure and love the fun of the fair, Alton...

Scottish venues: Take the high road.
April 13, 2005... Mark Hillsdon previews events north of the border in the next six months and finds a thriving sector getting ready to welcome thousands of visitors. APRIL The Aberdeen Exhibition and Conference Centre (AECC) is the venue for...

Movers & shakers: Mojo Barriers UK.(Jim Gaffney, Jon Slater appointed)(Brief Article)
April 13, 2005... Jim Gaffney and Jon Slater have become partners at Mojo Barriers UK. The duo, who started Pit Stop Barriers in 1991 and sold it to Eve Trakway in 2002, will work with directors John Mulder and Patrick Jordan and UK manager Kevin Thorburn.

Movers & shakers: RPM.(appoints Steven Workman and Anna McCallum )(Brief Article)
April 13, 2005... Steven Workman and Anna McCallum have joined brand experience agency RPM. McCallum, previously at A Bigger Splash and i2i Face to Face Marketing, has been made senior account manager on its Unilever team to work on projects for Wall's ice...

Movers & shakers: CMPi.(Jane Risby-Rose, Caroline Jackson appointed)(Brief Article)
April 13, 2005... Jane Risby-Rose and Caroline Jackson have taken on new roles at CMPi. Risby-Rose has been made director of its property group and will oversee exhibitions such as International Fire Expo and Call Centre Expo. Jackson, formerly at the Department...

Movers & shakers: Turret Group.(Eddie Milton appointed)(Brief Article)
April 13, 2005... Eddie Milton has been appointed by the Uxbridge-based publisher and exhibition organiser Turret Group to work on LinuxWorld Expo UK, which it organises for IDG Media. Milton has over 20 years experience and, before joining Turret Group, was...

Movers & shakers: EFM Management.(Lisa Ryan appointed)(Brief Article)
April 13, 2005... Lisa Ryan has joined event logistics firm EFM Management as director of its new sports and special events division. Ryan worked at the Commonwealth Games Council for England before joining Kerry Logistics, where she worked on major events such...

Movers & shakers: IIR Exhibitions.(Gordon Kirk appointed)(Brief Article)
April 13, 2005... Gordon Kirk has been appointed event manager for IIR Exhibitions' Northprint 2005, the graphic arts event for commercial printers and print buyers. He has been promoted from sales manager for the show, which has seen 20% growth.

Movers & shakers: Goodwood.(appoints Christopher Salmon )(Brief Article)
April 13, 2005... Christopher Salmon has been made motor sport event manager at Goodwood. He will be responsible for the overall site and management of the annual Festival of Speed and Goodwood Revival events.

Movers & shakers: Headcount Worldwide Field Marketing.(Melissa Jacques appointed)(Brief Article)
April 13, 2005... Melissa Jacques has joined Headcount Worldwide Field Marketing, a WPP company, as client operations director. Jacques will be responsible for managing work for a range of high-profile clients. She was formerly head of domestic sales for a...

Movers & shakers: Excel.(Phil Dowson appointed)(Brief Article)
April 13, 2005... Phil Dowson is the new chief financial officer at Excel. He replaces Tim Beswick who has left the London venue for Australia. Dowson has worked at BUPA and Motorola and has been involved in marine electronics and technology.

Movers & shakers: Anschutz Entertainment Group LIVE.(Rob Hallett appointed)
April 13, 2005... Rob Hallett has joined Anschutz Entertainment Group LIVE as senior vice-president, international. Based in London, he will be part of the development team creating new arenas and other concert venues throughout Europe.

Movers & shakers: Geologistics Expo Services.(Kevin Watkins)(Brief Article)
April 13, 2005... Kevin Watkins has joined Geologistics Expo Services as operations manager. Watkins was with Geologistics for seven years before joining TNT Showfreight. He will assume responsibility for the running of the London office.

Movers & shakers: Xchangeteam Group.(Natasha Dilleyston and Hannah Jones appointed)(Brief Article)
April 13, 2005... Natasha Dilleyston and Hannah Jones have joined event recruitment specialist Xchangeteam Group. Dilleyston has worked in events and exhibition roles within Emap Fashion and was account manager at ESP Recruitment. Jones joins from communications...

Movers & shakers: Essential Lighting Group.(Rob Merrilees appointed)(Brief Article)
April 13, 2005... Rob Merrilees has taken on the role of project manager, specialising in exhibition lighting and power, at Essential Lighting Group. Since January he has completed projects in London, Dubai, Turin, Berlin and Dusseldorf.

Movers & shakers: GL Events Owen Brown.(Rob MacKay appointed)(Brief Article)
April 13, 2005... ROB MACKAY has been appointed linings manager for Derby-based marquee supplier GL Events Owen Brown. He joins from Witney UK and before that was at Business Pursuits.

Event Marketplace: Services helpline.
April 13, 2005... Having trouble finding a product or service? Phone the helpline team on 020 8267 4407 or email them at mike.fletcher@haynet.com. VENUES SOUGHT Q: Please can you advise on venues able to rent out space, ideally 140sqm plus, for a...

Diary: 'Ere drums ..(Drum Cafe partners with Kids Company )(Brief Article)
April 13, 2005... It got very noisy in the Tate Modern last month as the Drum Cafe joined forces with children's charity Kids Company to raise awareness of the erosion of childhood in British society. The Drum It Up For Childhood event in the venue's Turbine...

Diary: Water temptation ..(European Spa Awards )(Brief Article)
April 13, 2005... The European Spa Awards took place at the Hotel de Paris in Monaco last month alongside the three-day European Spa Exhibition. Although the 2,920 visitors must have emerged from the Grimaldi Forum slightly pruned from all that pampering,...

Diary: Undercover brother ..(Brief Article)
April 13, 2005... Are church pews as hard as ever? Are sermons as long? Is after-service coffee fairly traded? For the National Christian Resources Exhibition (CRE), the answers are important, so its director Brett Pitchfork is sending 100 undercover...

Diary: Nah, my parents won't mind ..(Brief Article)
April 13, 2005... Imagine the brief: reception needed to celebrate a wooden spoon. Preferred choice of venue: Buckingham Palace. Well that's exactly what happened to Events Unlimited when it was asked to organise a charity bash. The Wooden Spoon in question...

Diary: Light fantastic ..(Brief Article)
April 13, 2005... The concept of greyhounds chasing a hare they can't catch finally caught on in athletics when Fast Track, UK Athletics and BBC Sport commissioned supplier Stage Electrics to design a lighting system for the Birmingham Indoor Grand Prix held on...

Diary: A tenuous link?(Sun Microsystems Inc.)(Cunning Stunts Communications Ltd.)(Brief Article)
April 13, 2005... Here's a cunning idea to confuse passers-by. In conjunction with the Royal College of Art, agency Cunning installed sculptures of 10s in St Helen's Piazza, outside the Lloyds building last month to promote the new software from Sun...

Diary: Trade Secrets.
April 13, 2005... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which managing director missed flying to a site visit in Portugal after he arrived at the airport without his passport?...