Marketing Event articles from April 2004

Marketing Event archives from April 2004

From the Editor: Don't risk getting left behind in our ever-changing world.(Editorial)
April 16, 2004... The events industry is getting much better at self-assessment and is increasingly holding a mirror up to its own activities to push the sector forward. This has manifested itself in a number of ways recently. A one-day conference hosted by...

Clarion starts Xmas gift fair for Scotland.(Clarion Events Scotland)(Brief Article)
April 16, 2004... Clarion Events Scotland (CES) has launched a Christmas exhibition in a bid to tap into the festive gifts market north of the border. Absolute Christmas will take place from 2-5 December at the Scottish Exhibition and Conference Centre....

Second gaming show defection fuels rivalry.
April 16, 2004... A second gaming trade body has thrown its weight behind the launch of London EventCo's European Games Network (EGN) show. The decision has fuelled competition between Excel's in-house organiser and CMP Information, which organises rival games...

Simply Events wins contract to run UN expo.(United Nations)(International Civil Aviation Organization event)(Brief Article)
April 16, 2004... The United Nations has handed UK organiser Simply Events the contract to run its International Civil Aviation Organization (ICAO) event in Mexico. The four-day security summit takes place in Merida from 26-29 October and will be attended...

CEA makes a date with zoo for prize bash.(Corporate Event Association)(Brief Article)
April 16, 2004... The Corporate Event Association (CEA) Awards 2004, in association with Event, will take place on 25 November at London Zoo. Categories are still being finalised but entry forms will be mailed out with the May issue of the magazine. The...

Taylor in Montgomery move.(Karen Taylor )(Brief Article)
April 16, 2004... Former Reed Exhibitions UK managing director Karen Taylor is to join Montgomery Exhibitions as a non-executive board director. She will take up the post at the company's board meeting in May. The appointment follows her resignation from...

Ally Pally gets ready to host July jazz gala.(Jazz FM Soul & Jazz)(Alexandra Palace )(Brief Article)
April 16, 2004... Alexandra Palace is to host the first Jazz FM Soul & Jazz at the Palace festival on 17-18 July this year. Event organiser the Guardian Media Group (GMG) is hoping to attract 20,000 people to the two-day event in north London. GMG will...

Charity holds rock concert at Albert Hall.(The Lord's Taverners event organized by Sound Advice)(Brief Article)
April 16, 2004... Youth charity The Lord's Taverners raised more than pounds 150,000 last month with a rock concert organised by Sound Advice. The One Generation For Another concert took place at the Royal Albert Hall, London on 15 March and featured Eric...

R-Nation eyes Max Power lad with US tie-up.
April 16, 2004... US promoter Vision Entertainment has teamed up with British production firm R-Nation to bring a modified car event to the UK in a bid to capitalise on the success of Max Power Live. Hot Import Nights will take place at Earls Court on 11...

Association alliance leaves AEO out in cold.(Association of Exhibition Organisers )(Brief Article)
April 16, 2004... The rift between the three main exhibition trade associations has deepened after The British Exhibition Contractors Association (BECA) and the Exhibition Venues Association (EVA) teamed up to revive an ailing association forum. BECA...

Ex-CMP leader Ellings stages first niche fair.(Clive Ellings, ICP Events)(Brief Article)
April 16, 2004... Former CMP Europe executive director Clive Ellings has launched his first show with new outfit IMP Events. Niche show Business Continuity Expo took place at Excel from 9-10 March and drew 72 exhibitors and 1,940 visitors. More than 80% of...

Start-up offers exhibitor aid.(Proxy)(Brief Article)
April 16, 2004... Organiser Quantum Business Media has teamed up with start-up consultancy Proxy to help exhibitors with their strategies. Proxy, set up by ESP Recruitment director Liz Sinclair and industry consultant Debbie Finlay, was brought in to assist...

Ultimate signs London venue to replace HAC.(Ultimate Experience gets rights to Old Billingsgate Market after losing Honorary Artillery Co.)(Brief Article)
April 16, 2004... The Ultimate Experience has secured exclusive rights to Old Billingsgate Market for a two-week Summer on the River installation in June and for theme parties throughout December. The City of London venue can hold 2,000 guests and replaces...

Experiential agencies hatch trade body plan.(Brand Experience Association proposed)(Brief Article)
April 16, 2004... Agency Space and People is spearheading a proposal for a Brand Experience Association to rival the Field Marketing Council (FMC). A forum to discuss the idea will take place on 17 April in London. Among the brand marketers, agencies and...

London convention debate.(London Development Agency considers city convention center)(Brief Article)
April 16, 2004... The London Development Agency (LDA) has set up a Mayoral Commission to look at the feasibility of building an international convention centre (ICC) in the capital. The independent body, chaired by London First vice-chairman Gerry Acher, is...

Survey shows Confex offers sourcing help.(Brief Article)
April 16, 2004... Most visitors to International Confex sourced a new supplier at the event while 54% used the show to identify a new product or service. These were just two of the findings from research conducted at the show by Farrugia Leo on behalf of...

BDC in-house organiser has name change.(Business Design Centre Events)(Upper Street Events)(Brief Article)
April 16, 2004... The Business Design Centre's in-house organiser BDC Events has been renamed Upper Street Events. Head of marketing Paul Byrom said the change reflected the organiser's plans to launch more shows away from the north London venue. 'This is...

In Brief: RSVP launched last month as a spin-off from Event.
April 16, 2004... RSVP, a publication for planners of parties, receptions and hospitality, launched last month as a spin-off from Event. The bi-monthly magazine has a circulation of more than 10,000. Haymarket Marketing Publications bought the magazine brand...

In Brief: Hop Farm Country Park to host festival.(Brief Article)
April 16, 2004... The Hop Farm Country Park in Kent will host its third British Food and Drink festival on 19 June, sponsored by Sainsbury's. More than 60 exhibitors are set to attend including hand-made soup company Sheer Bliss and eco-friendly charcoal firm...

In Brief: The Exhibition Company unveils plans.(Brief Article)
April 16, 2004... The Exhibition Company has unveiled plans for a North London and Hertfordshire Business Show for 9-10 November, at Alexandra Palace. The event will provide visitors with advice and business-to-business contact from more than 100 exhibiting...

In Brief: Go Fishing Show 2004 attracted more visitors.(Brief Article)
April 16, 2004... Emap Consumer's Go Fishing Show 2004 attracted more than 28,500 visitors to the NEC from 27-29 February - a 26% increase on last year. The event for coarse, carp, game and sea fishing added a dedicated carp area plus a Dreamstore Fishing Action...

In Brief: Member clubrooms launched at Earls Court.(Brief Article)
April 16, 2004... The Association of Exhibition Organisers has teamed up with Earls Court & Olympia Group to launch member clubrooms at Earls Court. Located on the fourth floor, the clubrooms are available for meetings, presentations or training. Sponsorship...

In Brief: BIC launches SMS service.(Bournemouth International Centre )(Brief Article)
April 16, 2004... Bournemouth International Centre (BIC) has launched an SMS service as part of its marketing strategy. Working with technology provider Mchex, BIC will use the system to generate revenue and build relationships with customers via their mobile...

In Brief: Brand Events signs Emirates Airlines as headline sponsor.(Toast of Life festival)(Brief Article)
April 16, 2004... Brand Events has signed Emirates Airline as headline sponsor for this year's two-day Toast of Life festival. The event, due to take place in west London's Syon Park from 10-11 July, celebrates the food, wine and culture of New Zealand and...

In Brief: Haymarket unveils latest edition of Venue.(Brief Article)
April 16, 2004... Haymarket Marketing Publications has unveiled its latest edition of Venue, a dedicated directory for event organisers. The publication, which is updated annually, contains information on more than 8,000 venues and 3,000 suppliers from across...

DMG lines up second Scots consumer fair.(DMG World Media plans Ideal Home and Garden Show)(Brief Article)
April 16, 2004... DMG World Media is gearing up to launch a second consumer show in Scotland. The Ideal Home & Garden Show will take place in April 2005 and will run for ten days at the Scottish Exhibition and Conference Centre (SECC). DMG hopes the...

Staging supplier buys rival.(Orbit Stages )(Brief Article)
April 16, 2004... Staging outfit Star Events Group has bought Orbit Stages as part of an aggressive expansion strategy for an undisclosed sum. The new Star Orbit division has already secured a three-year contract with Red Bull to supply roofing for a touring...

TRO decides time is right for rebrand.(The Russell Organisation)(Brief Article)
April 16, 2004... The Russell Organisation has shortened its name to TRO as part of a new corporate identity. The agency's creative team has designed a new logo for use on all company material. TRO chief executive Rob Allen said: 'We feel that the time is...

Shocking pink.
April 16, 2004... Pop star Pink's Try This European tour hit the UK last month. The feisty star's performances at venues including Wembley and the NEC were enhanced by a Diamond 4 Vision lighting console from manufacturer Avolites. Pink's lighting director Ethan...

In My View: Don't wait till the end is nigh before calling procurement.
April 16, 2004... A project that has been agreed on price alone can't have the same results as one that has taken other factors into consideration. Most procurement departments appreciate this in theory, but in practice it can be a different story. With...

Avesco splits operations in US and Europe.(Brief Article)
April 16, 2004... Audiovisual group Avesco has been split into two divisions to focus on Europe and North America. The shake-up has led to redundancies at the group's European headquarters at Gatwick, West Sussex. The European arm is to be headed by Avesco...

RHH to celebrate 100 years of exhibitions.(Royal Horticultural Halls)(Brief Article)
April 16, 2004... The Royal Horticultural Halls (RHH) is planning a series of events to celebrate its centenary this year as an exhibition and events venue. The central London facility will mark the anniversary with an exhibition charting the history of the...

Expomedia in lease deal on Dutch facility.(Expomedia Group)(Brief Article)
April 16, 2004... Venue management firm Expomedia Group has signed a 15-year lease on a congress centre in Amsterdam, which is due to open in May 2005. The deal forms part of the company's strategy to create a network of smaller purpose-built venues across...

Analysis: ISES debate shows way forward.(International Special Events Society)
April 16, 2004... Increased confidence was the big story to come out of last month's International Special Events Society conference. Emma Reynolds listens to the fighting talk. Optimism was rife at last month's International Special Events Society (ISES)...

Event Marketing: Inside track on making internal events hit home.
April 16, 2004... Internal events are no luxury in rosy times, but a vital part of a brand's strategy - and to succeed they must include staff right across the board. Internal events can be a powerful way to make staff more productive. But they can also be...

Research File: Satisfaction ratings on the rise.
April 16, 2004... The latest AEO Index report suggests organisers' efforts to improve their shows are paying off with satisfaction levels rising across the board, writes Emma Reynolds. Organisers of trade and consumer exhibitions are getting the thumbs-up...

Think Tank: Trade Exhibitions - Broad versus niche - the great show debate.
April 16, 2004... This month's expert panel discusses whether the big fairs are under threat from the rise of niche events. Emma Reynolds reports. Talk that the days of the big, horizontal trade shows are numbered is nothing new. But the idea has been given...

Profile: Theo den Bieman may head the UK arm of temporary structure supplier.
April 16, 2004... De Boer, but the 43-year-old Dutchman who's worked on both sides of the Atlantic tells Abigail Wills that he is not averse to a spot of mucking in with his staff on the ground. Switching from a pharmaceutical equipment manufacturer to a...

Showcase: Crufts 2004.
April 16, 2004... The world's most famous dog show provides its own particular challenges to the event's organisers, as Abigail Wills finds out. Crufts is the largest dog show in the world and sees the NEC overrun with more than 21,600 pedigree dogs, 400...

Sports Venues: Playing the hospitality game.
April 16, 2004... Jeremy King tours the UK's major sports arenas to see what packages they offer to keep clients entertained. Corporate hospitality is a primary marketing tool used to retain or win clients and cement business relationships. And...

Field Marketing: The two faces of sampling.
April 16, 2004... Debate is raging in the industry over whether pure sampling campaigns can be as effective as brand experiences. Jennifer Hiscock listens to both sides. It's fashionable to argue that handing out samples to prospective customers does little...

Touring Events: Let's get this show on the road.
April 16, 2004... Turning an event into a roadshow requires precision planning, but get it right and the benefits are big. Emma Reynolds reports. Taking an event on the road is the ultimate in proactive marketing and brands that take the plunge are certain...

UK Venues: Added attractions.
April 16, 2004... Winning new business and luring more visitors and exhibitors to events are key goals for any exhibition venue. Belinda Gannaway looks at four areas in which venues are investing to keep customers coming back for more. CATERING Quality...

International Venues: Look east.
April 16, 2004... Despite a turbulent 12 months, major venues in Dubai, Bahrain and Hong Kong have kept faith with the exhibition market and are pressing ahead with development plans. A deadly combination of war and economic uncertainty has made the past...

Scottish Venues: Caledonian conquest.
April 16, 2004... Venues over the border are attracting ever more events thanks to a concerted programme of improvements. Clive Walker looks at the developments helping to keep Scotland one of the world's top ten event locations. Scotland is revitalising...

Movers & Shakers: Appointment at Sodexho Prestige.(Mike Johnson)(Brief Article)
April 16, 2004... Mike Johnson has been appointed managing director of Sodexho Prestige, the corporate hospitality and catering management arm of Sodexho. He will focus on developing the company's presence at major international sporting events such as the...

Movers & Shakers: Appointment at The Concerto Group.(Mark Greaves)(Brief Article)
April 16, 2004... Mark Greaves has taken on the new role of group chief executive at The Concerto Group. Greaves joined Business Pursuits as finance director in 1997 and fronted the merger with The Ultimate Experience and Create Food in 2000 to create The...

Movers & Shakers: Appointment at TRO.(Simon Drake appointed to TRO (formerly The Russell Organization))(Brief Article)
April 16, 2004... Simon Drake has joined marketing communications agency TRO (formerly The Russell Organisation) as account director. Drake previously worked at Euro RSCG Skybridge where he worked with clients including Jaguar and Land Rover.

Movers & Shakers: Appointment at Thorns Group.(Clair Whitecross)(Brief Article)
April 16, 2004... Clair Whitecross has joined Thorns Group as regional director of the company's furniture and catering hire operation in the north of England. Whitecross was previously events director for an annual consumer exhibition and business manager at...

Movers & Shakers: Appointment at Ultimate Visual Image Group.(Mike Stock)(Brief Article)
April 16, 2004... Mike Stock has been appointed as head of special projects at graphics production house Ultimate Visual Image Group. He was previously sales manager at Service Graphics in Bristol, where he worked with clients including supermarket chain...

Movers & Shakers: Appointments at RTH Group.(Claire Edwards, Dennis Deacon, Chris Couzins-Short)(Brief Article)
April 16, 2004... Claire Edwards, Dennis Deacon, Chris Couzins-Short, Dan Newman Turner, Mark Nelmes and Nick Ryan have all taken on new roles at RTH Group. Edwards, Deacon and Couzins-Short have joined the board of directors in the roles of global development...

Movers & Shakers: Appointment at the QEIICC.(Deborah Jones appointed to position at the Queen Elizabeth II Conference Centre)(Brief Article)
April 16, 2004... Deborah Jones has been appointed audiovisual and IT sales manager at the Queen Elizabeth II Conference Centre (QEIICC). Jones has worked at the centre as project manager for the AV team for the past nine years and will offer advice on AV design...

Movers & Shakers: Appointment at Montgomery Exhibitions.(Tim Graham, Keiron Haycock, Stuart Clarke)(Brief Article)
April 16, 2004... Tim Graham, Keiron Haycock, Stuart Clarke, Grant Henderson, Rosalyn Harkness and Kirsten Hume have all taken on new roles at Montgomery Exhibitions. Graham has been appointed marketing manager at the company's Dublin arm, Irish Services, while...

Movers & Shakers: Appointment at RPM.(Steve Workman)(Brief Article)
April 16, 2004... Steven Workman has taken on the role of creative consultant at brand experience agency RPM. He will work alongside creative director Neil Hooper. Prior to joining RPM Workman was creative head at Billington Cartmell.

Movers & Shakers: Appointment at Sussex racecourse Goodwood.(Jonathan Dixon)(Brief Article)
April 16, 2004... Jonathan Dixon has been appointed general manager for group sales and marketing at Sussex racecourse Goodwood. He will work across the Goodwood Festival of Speed and Goodwood Revival events.

Movers & Shakers: Appointment at Marks & Spencer.(Craig Zeital)(Brief Article)
April 16, 2004... Craig Zeital has taken on the role of corporate event manager at Marks & Spencer (M&S), where he will be responsible for the company's corporate event portfolio including the AGM and major presentations to the City. Prior to joining M&S, Zeital...

Movers & Shakers: Appointment at Litestructures.(Roland Fawcett)(Brief Article)
April 16, 2004... Roland Fawcett has joined aluminium structures supplier Litestructures as business development manager. He will be responsible for developing the company's exhibition, conference and display markets.

Event Marketplace: Services helpline.
April 16, 2004... Having trouble finding a product or service? Phone the helpline team on 020-8267 4407 or email them at mike.fletcher@haynet.com SWEET TREATS Q: My company is attending a trade show later in the year and we are looking for branded goods...

Diary: What's in a name ..
April 16, 2004... Never has an awards ceremony resulted in so many quips and jibes as the Awards Awards for the awards industry. Diary, however, would never stoop that low and instead would like to congratulate the Association of Exhibition Organisers (AEO) and...

Diary: Trade Secrets.
April 16, 2004... The juiciest gossip from around the events and exhibitions industry that some people would rather you didn't know... 1. Which venue manager upset local residents when he was quoted saying that their annual street festival should become...

Diary: Southern discomfort ..
April 16, 2004... Diary would like to draw readers' attention to the admirable efforts of a rather saddle-sore Paul Southern (right). The European Group managing director joined 47 other riders for a 600km charity cycle ride from the Atlantic to the Pacific...

Diary: Cat's all folks ..
April 16, 2004... Following Kerry McFaden's cat-calling on I'm a Celebrity... and three chart-topping years of listening to the sound of several felines being strangled, those Atomic Kittens have finally decided to hang up their bell-collars. Bandit Lites...

Diary: Penelope for your thoughts ..(The Goodwood Festival of Speed)(Brief Article)
April 16, 2004... If, like, Diary you still dream of having a date with glamour girl Penelope Pitstop in her Compact Pussycat, then make your way to The Goodwood Festival of Speed on 25-27 June. As part of Warner Bros Consumer Products UK's support of the Sussex...

Diary: Party in the palace ..(First Female-only Event)(Brief Article)
April 16, 2004... The Queen hosted the first female-only event at Buckingham Palace last month. The event, to celebrate the 'excellence of women', saw the Queen lunching with 200 working women including Cherie Blair, Kate Moss and JK Rowling. A Palace...

Diary: Watch the birdie.
April 16, 2004... Bull Terriers have come in for a lot of stick since Princess Anne's pet did for one of her mother's corgis. But the English Bull Terrier Team, featuring Litmus Communications' Anna Webb and her dog Molly (second from left), were flying the flag...