Marketing Event articles from April 2003

Marketing Event archives from April 2003

FROM THE EDITOR: It's going to be a bumpy ride for motorsport events in UK.(Brief Article)(Editorial)
April 7, 2003... Just as Formula 1 motor racing gets an injection of some much-needed excitement with the imposition of stricter rules, it transpires that the future of British motorsport could be under threat. Octagon Motorsport's parent company...

Confex audit shows fall in visitor levels.(International trade show)(Brief Article)
April 7, 2003... International Confex 2003 suffered a 5.5% drop in visitors but a rise in the quality of those who attended, according to its Audit Bureau of Circulations report. The show, which ran at Earls Court from 25-27 February, attracted 12,856...

Octagon US parent IPG drops sale bombshell.(Inerpublic Group may sell Octagon Motorsports UK)(sale could have detrimental effect on hospitality and events industries)(Brief Article)
April 7, 2003... The fate of the Foster's British Grand Prix and Octagon Motorsports UK hangs in the balance as US parent Interpublic Group (IPG) strives to quit its loss-making motorsports business. Octagon lost pounds 45m for the year ended 31 December...

Emap reports revenue gains in first quarter.(for exhibition business)(Brief Article)
April 7, 2003... Revenues for Emap's exhibition business have jumped 8% in the first quarter of the year compared with the same period last year. A trading update for the year ending 31 March says shows including the Autumn and Spring Fairs 'remain strong'...

Birmingham groups start advice shop.(promote business, Birmingham, England)(Brief Article)
April 7, 2003... Government body Trade Partners UK (TPUK) aims to boost export and inward investment opportunities in a partnership with Birmingham-based organisations. Advantage West Midlands, Birmingham City Council and the local chamber of commerce have...

Credit fear at Star Trek show.(Star Trek The Adventure, Triple A Entertainment)(Brief Article)
April 7, 2003... Temporary London exhibition Star Trek The Adventure has had its run extended amid growing concern that organiser Triple 'A' Entertainments is owed about pounds 1.2m by the show's US creator. It is believed that four contractors who worked on...

ITE sales chief exits job after two-year stint.(Brian Wiseman, ITE Group)(Brief Article)
April 7, 2003... ITE Group sales director Brian Wiseman has left the global exhibition organiser suddenly after two years in the role. His responsibilities have been handed to ITE chief operating officer Matthew Meredith, who said: 'I want to thank Brian...

Design show recruits kids' favourite Bob.(BBC Good Homes Show, Hit Entertainment)(Brief Article)
April 7, 2003... BBC Good Homes Show will feature hit children's character Bob the Builder this year as a result of a partnership with brand owner Hit Entertainment. The Haymarket Exhibitions-organised event draws about 52,000 visitors to the four-day show...

Outdoor events face hike in policing costs.(Brief Article)
April 7, 2003... The Home Office is set to raise the minimum figure police can charge organisers when it changes the guidelines on policing outdoor events later this year. Staffordshire Police Authority business manager Steve Pople announced the move at...

Grand Marnier picks RPM for bar campaign.(Brief Article)
April 7, 2003... Cognac brand Grand Marnier has appointed RPM to create a nationwide in-bar campaign targeting 28-to-40 year-olds. The push will start at the end of May and run for 15 weeks in eight cities including London, Birmingham and Cardiff. The...

Two cooperate on Mazda car dealer launch.((Drive & Survive))(Drive & Survive and Imagination joined forces )(Brief Article)
April 7, 2003... Event agencies Drive & Survive and Imagination joined forces on five dealer launch events for the Mazda 2 model last month. Drive & Survive was responsible for the logistics and driving activities. Imagination handled the opening and...

Boost for brand experiences.(marketing research and Coca-Cola)(Brief Article)
April 7, 2003... Brand experiences are more likely to get people to buy and recognise a product than a basic sampling campaign, according to research released last month. An independent survey by Moorcroft Market Research for The Works London used two of...

SITE launches exhibition for cornershops.(Montgomery Group)(Brief Article)
April 7, 2003... Montgomery Group subsidiary Scottish Industrial & Trade Exhibitions (SITE) is to launch an exhibition for the convenience store, confectioner, tobacconist and newsagent sector. Convenience Store Scotland will take place from 24-25 September...

Imark teams up with Reed to launch fair.(Imark Communications, Reed Exhibitions)(Brief Article)
April 7, 2003... Imark Communications and Reed Exhibitions have joined forces to launch a technology event. Enterprise IP Technology (EIPT) will run alongside Reed's Enterprise Wireless Technology exhibition at Olympia, London from 19-20 November. The...

Arena temporary structures technology boosts business.(Arena Structures hired by Decorex International)(Brief Article)
April 7, 2003... Arena Structures has won more business on the back of the success of its Tensioned Fabric Structure (TFS). Interior design exhibition Decorex International has hired the Evenser Group arm to build a 12,000 sq m TFS, the largest of its kind...

Excel nets Emap chief to run organising arm.(Kevin Murphy, EventCo)(Brief Article)
April 7, 2003... Former Emap divisional director Kevin Murphy has been poached by Excel. Murphy joins the Docklands venue on 12 May as deputy chief executive and commercial director. He will also take over as head of EventCo, the venue's in-house...

Flying High.
April 7, 2003... Design agency The Pure Group was hired to create a stand for Emirates that underlined the airline's investment in the Airbus A380 plane. The agency built a two-deck transparent replica of the aircraft's nose section that stood more than nine...

NEWS IN BRIEF: Service Graphics teams up with Octanorm UK.((Service Exhibitions))(Brief Article)
April 7, 2003... Service Graphics teamed up with Octanorm UK last month to produce a joint stand for International Display Week 2003 at the Business Design Centre, London. The stand showcased how graphics can be printed directly on to mirrors, glass, wood and...

NEWS IN BRIEF: Tarsus Group launches Labelexpo.(Brief Article)
April 7, 2003... Tarsus Group is to launch its Labelexpo show in Russia alongside local label exhibition Etiketka. The first annual Etiketka Labelexpo Russia will take place at the Sokolniki Culture & Exhibition Centre in Moscow in March 2004. Tarsus reported a...

NEWS IN BRIEF: The International Centre, Telford signs up two shows.(Brief Article)
April 7, 2003... The International Centre, Telford has signed up two shows. The Midlands Motorcycle Show will take place in May and the Independent Print Industries Association show is planned for October. The signings follow recent wins including the World of...

NEWS IN BRIEF: Leading Venues of Paris ..(partners with Eurostar to promote the Paris Chamber of Commerce)(Brief Article)
April 7, 2003... Leading Venues of Paris, a marketing alliance between Palais des Congres de Paris, Paris Nord-Villepinte and Palais des Congres de Versailles has joined forces with Eurostar to promote the Paris Chamber of Commerce-owned venues to the UK...

NEWS IN BRIEF: Silver Knight produces first Volkswagen exhibit.((Silver Knight))(Brief Article)
April 7, 2003... Stand design agency Silver Knight produced its first Volkswagen exhibit at The Commercial Vehicle Show, which took place at the NEC from 18-20 March. Working with marketing agency WRP, Silver Knight designed and built a 600 sq m stand to...

NEWS IN BRIEF: Bubble & Squeak Communications sets up organising arm.(Brief Article)
April 7, 2003... Bubble & Squeak Communications, a marketing consultancy, set up an event organising arm last month. The agency said the launch was in response to industry requests. The Bubble & Squeak Experience, based in London, is headed by Wendy Mattock and...

NEWS IN BRIEF: Opex Exhibition Services responsible for all contractor services ..(Brief Article)(Company Profile)
April 7, 2003... Opex Exhibition Services was responsible for all contractor services at launch event Erotica Manchester last month. The contractor, which has worked with the London sister show for the past seven years, provided stand fitting, electrics, floor...

NEWS IN BRIEF: Slice wins five-way pitch.(Slice PR singned contract with Channel Five)(Brief Article)
April 7, 2003... Communications agency Slice has won a five-way pitch to develop a four-month live event activity for television channel Five. The nationwide tour will run from June to September, with activity focusing on Five programmes, including Home and...

TRO secures support contract for Vauxhall.(Russell Organisation)(Brief Article)
April 7, 2003... Live events agency The Russell Organisation (TRO) has landed the contract to provide support for Vauxhall Motors' event programme. The deal, for an undisclosed fee, means TRO will be in charge of logistics at more than 500 outdoor and...

Public flocks to Wembley email service.(some 80,000+ people sign up to Wembley's database website in the ten months since it launched)(Brief Article)
April 7, 2003... More than 80,000 people have signed up to Wembley's database website in the ten months since it launched. The online service at www.whatsonwembley.com allows members to get e-mail and SMS notification of events at the London venue. Wembley...

Image change at IBR to show broader offer.(Brief Article)
April 7, 2003... Venue-finding agency IBR has rebranded in a bid to reflect its expanded range of services. The new identity includes a revamped logo. The changes, which were unveiled last month, focus on IBR's increased offer including its event production...

Appointment at Centrex.(Annette Bray)(Brief Article)
April 7, 2003... Annette Bray has joined Centrex as marketing manager. She will head the marketing department and raise awareness of the NEC in-house organiser's portfolio of shows. She has six years' experience in the events industry and was previously at IT...

Appointment at Alexandra Palace.(Nicholas Waxham)(Brief Article)
April 7, 2003... Nicholas Waxham has joined Alexandra Palace in the new role of business development (exhibitions). Prior to joining the north London venue, Waxham was business development manager at First Conferences concentrating on the automotive, aerospace...

Appointment at Great Yorkshire Showground.(Pam Wills)(Brief Article)
April 7, 2003... Pam Wills has joined the Great Yorkshire Showground as events coordinator and will help organise the Yorkshire Agricultural Society's latest event, Countryside Live. The show will run from 25-26 October. Wills has previous experience at the...

Appointment at Hong Kong Convention and Exhibition Centre.(Samuel Pau)(Brief Article)
April 7, 2003... Samuel Pau has been made security manager at the Hong Kong Convention and Exhibition Centre. He will oversee the planning, development and implementation of security, particularly at large-scale events. Pau was previously head of the terminal...

Appointment at Queen Elizabeth II Conference Centre.(Nick Graham)(Brief Article)
April 7, 2003... Nick Graham has been appointed sales manager at the Queen Elizabeth II Conference Centre. He will be responsible for generating business from the UK and overseas at the London venue. Graham was previously account manager at CMP Europe, working...

Appointment at Centaur Exhibitions.((Centaur Exhibitions))(Clair Whitecross)(Brief Article)
April 7, 2003... Clair Whitecross has been appointed event director at Centaur Exhibitions. She will be developing the Period Living and Traditional Homes shows in London and Harrogate respectively. Whitecross was previously with Inside Communications, working...

Car exhibition audit reveals rise in visitors.(International Classic Motor Show 2002)(Brief Article)
April 7, 2003... The International Classic Motor Show 2002 has released its first first set of audited attendance figures. The Audit Bureau of Circulations (ABC) results for the Centrex-organised show, which took place at the NEC from 9-10 November 2002, show...

Pan set to bring back defunct modular fair.(Pan Presentations runs Display)(Brief Article)
April 7, 2003... An exhibition for display and modular systems that last took place more than 20 years ago is being revived by organiser Pan Presentations. Display, which will run at London's Royal Horticultural Halls from 2-3 July, is based on the original...

EVA roadshow secures grant boost from DTI.(Exhibition Venues Association)(Department of Trade and Industry)(Brief Article)
April 7, 2003... The Exhibition Venues Association (EVA) has again won funding from the Department of Trade and Industry (DTI) for the 2003/2004 SME Roadshows. The events, now in their fifth year, target small and medium-sized companies to show how...

LIVE ISSUE FASHION EVENTS: Dedicated followers of fashion.(clothing industry marketing )
April 7, 2003... After a series of closures, organisers are developing new styles of fashion shows to restore the clothing industry's faith in the medium. Exhibitions have played an important part in promoting the UK fashion industry down the years....

PROFILE: Sarah Horrell.(Interview)
April 7, 2003... Sarah Horrell has moved from promoting shows to marketing Excel in London's Docklands. She reveals to Emma Reynolds how her career in exhibitions got off to an unlikely start nine years ago when she bought a jam tart from a recruitment...

SHOWCASE: Tower of Time experience.(Ideal Home Show)
April 7, 2003... Celebrity designers and a raft of interactive exhibits took centre stage at this year's Ideal Home Show. Philip Chadwick reports. The most common purchase at the Daily Mail Ideal Home Show is a mop. It may not be the most exciting product...

SECTOR GUIDE UK STADIUMS: A league of their own.
April 7, 2003... Britain's sports arenas have dragged themselves into the 21st century and are now on a par with the best in the world. Stuart Derrick surveys the star performers. Britain might be unable to put together a realistic bid for the Olympics, or...

EVENT SOLUTIONS PRODUCTS & SERVICES: What's hot.
April 7, 2003... Event Solutions goes in search of the coolest new ideas to make your corporate function the hottest ticket in town. CRUISE PACKAGES Interest in the BA London Eye with its offer of magnificent views of the capital shows no signs of...

EVENT SOLUTIONS NIGHTCLUBS & RESTAURANTS: 10 tips to get the party started.
April 7, 2003... With a resurgence of interest in hosting corporate events at nightclubs and restaurants, Mike Fletcher explains how to avoid the most common pitfalls. 1. Plan deliveries carefully. Nightclubs and restaurants may only accept deliveries at...

EVENT SOLUTIONS HOSPITALITY: Step into sport.
April 7, 2003... A five-point guide to booking a sports hospitality package with any of the UK's specialist businesses. Recent research has revealed that most people believe the aims of corporate hospitality cannot be met in any other way. Only 44% of...

EVENT SOLUTIONS VENUE-FINDING: Q&A.
April 7, 2003... You're planning a corporate event, but you're having trouble finding the right place for it. Penny Ellis has the answers to the questions venue-finding firms are most often asked. Q: I'm an event organiser. Why should I bother using a...

DIARY: Prankster's return ..(celebrities at Toy Fair raise funds for Children In Leukaemia charity)(Brief Article)
April 7, 2003... Anyone at last month's Toy Fair at Excel really did have to watch out because Jeremy Beadle was about. Thankfully, the 'madcap' TV presenter wasn't going around playing stupid jokes on stupid people. He and CBBC's Chris Jarvis (no, we haven't...