Campaign articles from September 2011

Campaign archives from September 2011

NSPCC kicks off pitch for 2012 ad brief.
September 30, 2011... The NSPCC is searching for an agency to handle an advertising campaign to run during 2012. The charity, which spends around pounds 4 million on advertising, has been in contact with agencies to invite them to pitch for a brief to create a...

BA reviews digital advertising roster.
September 30, 2011... British Airways is reviewing its digital advertising agency arrangements across the business. The airline has appointed the intermediary Oystercatchers to oversee the process and said that it is using the review to ensure that it has the best...

Guy Hayward resigns from JWT to join BETC.(JWT London)(Brief article)
September 30, 2011... Guy Hayward, the chief executive of JWT UK, is leaving the agency two years after taking the job. Hayward is expected to join the Havas-owned BETC in a global business development position, but contracts have yet to be finalised. BETC is...

Agencies line up for Superdrug media.(Brief article)
September 30, 2011... Superdrug, the UK's second-largest health and beauty retailer, is reviewing its pounds 7 million UK media planning and buying business, currently held by ZenithOptimedia. The move is part of a European review led by Superdrug's holding...

Djaba to lead Saatchis.(Magnus Djaba)(Saatchi & Saatchi )(Brief article)
September 30, 2011... Fallon managing director takes CEO role as Rebelo joins Saatchis Australia. Saatchi & Saatchi has appointed Magnus Djaba, Fallon's managing director, as the chief executive of its London agency. Djaba will move to Fallon's sister...

Editor's Perspective: It is time for a dose of naivety at adland's top.(Editorial)
September 30, 2011... You will notice that this week's issue is devoted to those people hoping to get a job in advertising and the ones who have already made it through the industry's front doors and are working out where exactly they're going. It will soon enough...

McCann moves to acquire Meteorite.(Brief article)
September 30, 2011... McCann Worldgroup and Meteorite in talks over merger. McCann Worldgroup is understood to be in talks with the independent direct marketing agency Meteorite over a deal to merge the agency with its MRM London shop. Agency sources suggested...

Kitcatt Nohr secures Nationwide account.
September 30, 2011... Nationwide Building Society has appointed Kitcatt Nohr Digitas to handle its UK direct marketing account. The agency won the business after a pitch against five other agencies. A review of the account was called in June as Nationwide looked...

PBS talks to shops before UK launch.(Public Broadcasting Service)(Brief article)
September 30, 2011... Public Broadcasting Service, the American factual network, is speaking to creative and media agencies ahead of a campaign to accompany the launch of a UK PBS channel on 1 November. Richard Kingsbury, the PBS UK general manager, is leading...

Unilever hands global Becel business to Lowe Worldwide.
September 30, 2011... Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel. The agency was appointed to the business, which is estimated to be worth around pounds 60 million in spend, following a pitch involving a...

Cockerell in move to CHI & Partners.(Barney Cockerell)(Brief article)
September 30, 2011... Barney Cockerell, the executive creative director of Rapp, is joining CHI & Partners. Cockerell will be reunited at CHI with Chad Warner, the former Rapp creative partner, and as its creative director will take responsibility for the...

McCann Enterprise wins Toshiba brief.
September 30, 2011... Toshiba has appointed McCann Enterprise, a division of McCann London, as its lead creative agency in the UK and Ireland. McCann Enterprise picked up the pounds 3 million business without going through a formal pitch process. The agency...

Fallon Lands Terry's Chocolate Orange Work
September 30, 2011... Kraft Foods has moved the advertising account for Terry's Chocolate Orange into its roster agency Fallon without a pitch. DDB UK, the former incumbent on the Terry's account, resigned the business after confectionery rival Mars consolidated...

Tetley - Just the way you are.(Brief article)
September 30, 2011... Dare has launched its latest TV ad for Tetley featuring the Tea Folk. In the campaign, the Sydney character sings an ode to the thing he loves most in the world - a cup of Tetley tea. The tune he sings is Just The Way You Are by Billy Joel,...

Sky Bet - The excitement of uncertainty.(Brief article)
September 30, 2011... BSkyB's betting arm, Sky Bet, is launching a TV campaign highlighting 'the excitement of uncertainty' intrinsic to gambling. The ad introduces the strapline: 'Nothing's certain. That's why it's exciting.' The spot, by WCRS, depicts different...

Heinz - Jack.(H.J. Heinz Co. contract with Abbott Mead Vickers BBDO)(Brief article)
September 30, 2011... Heinz has launched a pounds 4 million ad campaign, created by Abbott Mead Vickers BBDO, which claims that three tablespoons of the brand's Beanz provide 'one of your five a day'. Playing on the Jack And The Beanstalk story, the ad ends with...

TCA wins film brief from Momentum.(The Communications Agency)(Momentum Pictures)(Brief article)
September 30, 2011... Momentum Pictures, the film distributor, has hired The Communications Agency to promote its 2012 releases. The appointment was made after a pitch, and TCA will now be responsible for creating campaigns and brand partnerships. TCA's first...

Asda hires LBi to revamp websites.(Brief article)
September 30, 2011... Asda has appointed LBi to overhaul its online presence and handle its digital advertising strategy. The agency won the digital account after a pitch process that began in July. LBi, which is understood to be the supermarket's first...

Publicis lands entire Renault UK through-the-line account.(Brief article)
September 30, 2011... Renault has consolidated its through-the-line UK advertising business into Publicis. The move follows a review of the car manufacturer's direct marketing and digital account. Previously, Renault worked with a number of agencies, including...

BMB hires Pond-Jones as creative director.(Beattie McGuinness Bungay)(Jay Pond-Jones )(Brief article)
September 30, 2011... Beattie McGuinness Bungay has hired the TV producer Jay Pond-Jones as a creative director. Pond-Jones will combine his BMB role with his ongoing position as the chief executive of the TV production company Colour TV. He will be responsible...

Phones4u - Missing our deals will haunt you.(Brief article)
September 30, 2011... Adam & Eve is launching a horror-themed ad campaign for Phones4u. The activity will be spearheaded by two TV spots, which show potential customers being pursued by ghoulish characters. However, on catching their supposed victims, the...

Fox - The Walking Dead.(Brief article)
September 30, 2011... Red Bee Media has created a personalised Facebook app to promote the Fox series The Walking Dead. The app aims to immerse users in the programme and experience what it is like to be among zombies. Via Facebook Connect and webcams, photos of...

Twinings - Gets you back to you.(R. Twining and Company Ltd.)(Brief article)
September 30, 2011... Abbott Mead Vickers BBDO has created a pounds 5 million integrated campaign for the tea brand Twinings, which will break on 1 October during ITV's The X Factor. The campaign was made in conjunction with Freud, ZenithOptimedia,Grand Union and...

Marc Cave joins forces with Malcolm Green to open shop.(Brief article)
September 30, 2011... Malcolm Green, the former executive creative director of Delaney Lund Knox Warren & Partners, and Marc Cave, the former Lowe Group strategy director, are launching a new ad agency, Green Cave People. The start-up opens its doors this...

Bluewater selects 23red for ad task.(Brief article)
September 30, 2011... Bluewater has appointed the integrated agency 23red to handle its creative account. The agency, which won the account after a competitive pitch, will initially be responsible for creating a Christmas campaign for the Kent-based shopping...

Grupo Consultores launches UK arm.(Brief article)
September 30, 2011... Grupo Consultores, the research company that specialises in monitoring agencies, is launching in the UK. Juliet Blackburn, the former head of digital at AAR and consumer marketing director at Skype, joins as the managing director of GC UK Her...

IPA establishes under-30 consulting group.(Brief article)
September 30, 2011... The IPA is launching a consulting group, comprising 30 advertising people under the age of 30, to provide its council with an alternative perspective on industry issues. Members of the new IPA Shadow Forum were selected after IPA council...

Ministry of Sound - Save our club.(Brief article)
September 30, 2011... Beattie McGuinness Bungay has launched a campaign for Ministry of Sound to help the club fight plans that threaten its closure. BMB enlisted music acts such as Example to pose for the poster campaign with local traders to remind people that...

International Alert - Peace talks.
September 30, 2011... International Alert, the independent peace-building organisation, has created a short film to coincide with International Peace Day. Created by HMDG, the film aims to illustrate that dialogue can bring an end to violence. The voiceover is by...

Doritos and Pepsi Max - Superpowerful combination.(Brief article)
September 30, 2011... Doritos and Pepsi Max have teamed up to launch a digital comic book by Abbott Mead Vickers BBDO that follows the adventures of Jack Scoville and Gary Lime, two characters who are hit by a freak meteor shower. They gain the powers of 'fire'...

The Week: WPP's Maxus wins Barclays account from Walker Media.(Brief article)
September 30, 2011... Barclays has appointed the WPP network Maxus to handle its estimated pounds 40 million international media planning and buying account. Maxus won a pitch against the UK incumbent, Walker Media, which pitched alongside Havas Media and OMD. ...

The Week: Quotes of the week.(Quotation)
September 30, 2011... 'Some of it is bloody awful. A lot of it is mundane, which is worse. 'If your work is not remembered, then it's worse than We Buy Any Car, because you remember that. There is fear, there is indecision. People are not rocking the boat enough.'...

The Week: Advertising News - Structure hinders UK brands.(Brief article)
September 30, 2011... Some of the UK's biggest brands suffer from structural problems in their marketing departments, according to a report by ISBA. It shows that only one-quarter of the brands surveyed are satisfied with their internal structure, external...

The Week: Advertising News - Carlsberg stages film stunt.(Brief article)
September 30, 2011... Carlsberg has staged a cinema stunt featuring couples faced with a packed cinema of bikers to promote its global strapline: 'That calls for a Carlsberg.' The stunt, which took place last week, has already attracted more than a million views...

The Week: Advertising News - Cadbury in music ad drive.(Brief article)
September 30, 2011... Cadbury is shifting the focus of its Olympics marketing away from 'spots v stripes' with an pounds 8 million music-themed ad drive. Cadbury, a tier-two London 2012 sponsor, is rolling out a campaign to support British athletes in the build-up...

The Week: Advertising News - EasyJet spoofs new BA spot.
September 30, 2011... EasyJet, the budget airline, has launched a tongue-in-cheek press campaign thumbing its nose at British Airways' new 'To fly. To serve' positioning. The press ad, by VCCP, shows a picture of a paint pot under the headline: 'To fly. To save.'...

The Week: Advertising News - Warburtons sponsors show.(Brief article)
September 30, 2011... Warburtons is launching a pounds 2.4 million marketing campaign aimed at boosting consumption at lunchtimes. The Warburtons brand will be positioned as 'the secret to making lunchtimes special', with a sponsorship of the ITV1 mid-afternoon...

The Week: Advertising News - Sky launches Glee Twitter ad.(Brief article)
September 30, 2011... Sky became the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend to publicise the new series of Glee. Twitter is set to roll out more UK-targeted ads in the coming weeks, with partners including Paramount Pictures,...

The Week: Advertising News - Pre-Olympics tourism push.(Brief article)
September 30, 2011... London & Partners, the promotional agency for London, has launched a nine-month campaign, 'limited edition London', to drive the number of leisure visitors to the capital in the lead-up to the 2012 Olympic Games. The campaign, created by...

The Week: Advertising News - Hall of Fame opens its doors.(Brief article)
September 30, 2011... Brand Republic has inducted the first six entrants to its Hall of Fame as part of its tenth anniversary celebrations. At the gala dinner of BrandMax, the marketing event held over two days at London's Altitude 360, Brand Republic welcomed the...

The Week: Advertising News - First sex toy ad to go on air.(Lovehoney)(Brief article)
September 30, 2011... A TV ad for a sex toy company has been cleared for broadcast during the day for the first time. An ad for one of the UK's largest online retailers of sex toys, Lovehoney, will air on 3 October at 10.15am on ITV2, during The Real Housewives Of...

The Week: Media News - FB introduces user changes.(Facebook )(Brief article)
September 30, 2011... Facebook is rolling out changes to its 'open graph' system that links Facebook users to items on the web outside the social network via the 'like' social plug-in. The changes will have an impact on Facebook's Sponsored Stories ad format....

The Week: Media News - AN improves ad revenues.(Associated Newspapers)(advertising )(Financial report)(Brief article)
September 30, 2011... The rate of advertising revenue decline at Associated Newspapers has slowed to 1 per cent in the third quarter, an improvement on the 7 per cent drop in the second quarter. The figures were disclosed by Daily Mail & General Trust, the...

The Week: Media News - Decline in X Factor viewers.(Statistical table)(Brief article)
September 30, 2011... The X Factor had peak audiences of 11.4 million and 13.1 million viewers on Saturday and Sunday night respectively, slightly below highs of 12.7 million and 14.2 million experienced for the equivalent shows last year, when it was fronted by...

The Week: Media News - Tie-up for Bathstore and Sky.(Brief article)
September 30, 2011... Bathstore, the specialist bathroom retailer, has signed an eight-month deal to sponsor two Sky1 comedy programmes, Modern Family and The Middle. The deal, negotiated by Manning Gottlieb OMD, will include sponsorship bumpers for both shows as...

The Week: Branding News - Stelios sets up rival airline.(www.fastjet.com)(Brief article)
September 30, 2011... The easyJet founder, Sir Stelios Haji-Ioannou, has announced plans to launch a new airline called Fastjet. Haji-Ioannou notified easyJet of his new venture earlier this week, stating that he intended to set up a new airline and website,...

The Week: Quotes of the week.
September 30, 2011... 'There is a plethora of Zuckerberg wannabes out there who are true digital natives and are so immersed in this new world of media that they think differently. These are the personalities we are seeking out through a marketing programme focused...

The Week: WCRS on alert as Kerrygold calls pounds 3m creative review.(Brief article)
September 30, 2011... Adams Foods is calling a review of its pounds 3 million Kerrygold ad account, currently held by WCRS. The agency, which has held the account since 2006, has been invited to repitch for the business. WCRS won the Irish dairy brief in 2006...

The Week: People News - MPG seeks apprentices.(Student Apprentice Programme)(Brief article)
September 30, 2011... MPG Media Contacts is launching a year-long paid apprenticeship scheme, targeting media-savvy school-leavers. The Student Apprentice Programme will place six applicants within MPG departments, such as the social media division Socialyse and...

The Week: People News - EHS 4D makes double hire.(EHS 4D appointed Andy Buist as its client services )(Brief article)
September 30, 2011... EHS 4D has appointed Andy Buist as its client services director and Nick Corston as the business development director, following recent management changes at the agency. Buist joins from the digital agency Profero, where he held the same...

The Week: People News - PPA nets marketing chief.(Professional Publishers Association appointed James Papworth as its first marketing director )(Brief article)
September 30, 2011... The Professional Publishers Association has appointed James Papworth as its first marketing director in three years. Papworth, who joined this week, will be responsible for promoting magazines to media agencies and advertisers, reporting to...

The Week: People News - Heat names Cave as editor.(Bauer Media appointed Lucie Cave as the editor )(Brief article)
September 30, 2011... Bauer Media has confirmed Lucie Cave as the editor of the celebrity gossip magazine Heat. Cave has spent more than seven years at the title, joining in 2003 as a freelance news reporter from a broadcasting role at the now-closed teen TV...

The Week: People News - Aviva promotes Filatotchev.(Aviva appointed Anne Filatotchev as marketing director )
September 30, 2011... Aviva has appointed Anne Filatotchev, the marketing director of its Life brand, to the broader role of UK marketing director following the departure of Gary Price in June. Aviva has changed the role Price held for 18 months to include...

The Week: City News - Sorrell asks for salary hike.(Brief article)
September 30, 2011... WPP has sounded out investors about raising the pounds 1 million base salary of its chief executive, Sir Martin Sorrell, by up to 50 per cent, according to reports. Sorrell was paid pounds 1.07 million in 2010 as part of a remuneration...

The Week: City News - Ad tech rivals unveil merger.(Donovan Data Systems )(Brief article)
September 30, 2011... The agency booking and measurement services provider Donovan Data Systems is to join forces with its main rival, MediaBank. The dollars 1.5 billion merger will create a 'single, neutral and universal operating system for advertising...

The Week: City News - Groupon suffers IPO wobble.(Brief article)
September 30, 2011... Groupon, the vouchers site, is facing uncertainty over the timing of its anticipated initial public offering following a decrease in its reported revenues, according to reports. The Wall Street Journal reported that while the company remained...

The Week: International News - The Bull-White House opens.(Brief article)
September 30, 2011... The new ad agency set up by Matthew Bull, the former Lowe Worldwide chief creative officer, is launching with the backing of MDC Partners. Bull, who left Lowe last month after 15 years at the agency, has teamed up with Andrew Whitehouse, the...

The Week: International News - Y&R lures Publicis' Murray.(Brief article)
September 30, 2011... Y&R has appointed Publicis Worldwide's chief marketing officer and worldwide account director, Carter Murray, as the president and chief executive of its North American operations. The appointment is the most significant made by David...

The Week: International News - MediaCom in Universal win.(Brief article)
September 30, 2011... Universal Music Group has consolidated its US media business into MediaCom following a review. The record company, which has artists such as U2, Lady Gaga, Rihanna and Justin Bieber on its books, had previously used smaller agencies to handle...

The Week: International News - Soh prepares Publicis exit.(Calvin Soh)(Brief article)
September 30, 2011... Calvin Soh, the vice-chairman and chief creative officer for Publicis across Asia-Pacific, is understood to be leaving the agency. His departure follows two other regional-level exits from Publicis this year: those of the Asia-Pacific chief...

The Week: International News - Whirlpool turns to Digitas.(Brief article)
September 30, 2011... Whirlpool, the home appliances company, has appointed Digitas France to handle its European digital advertising account. The agency will now be responsible for overseeing all of the brand's online creative work and strategy, as well as the...

Pitch Update.
September 30, 2011... The contest for the pounds 36 million Virgin Media account will be a fascinating one if the pitchlist is anything to go by. Adam & Eve, Bartle Bogle Hegarty and Mother will fight it out against the incumbent, DDB UK, for the business. ...

New-Business Rankings: 30 September 2011.(Company rankings)
September 30, 2011... NEW-BUSINESS RANKINGS: 30 SEPTEMBER 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Gary Digby in talks with Channel 4.(Brief article)
September 30, 2011... Gary Digby, the former ITV group commercial director, is believed to be in talks to join Channel 4 in a consultancy role ahead of the autumn TV trading season. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: M&C Saatchi hires creative duo.(Brief article)
September 30, 2011... M&C Saatchi has hired the creative duo Matt Pam and Simon Hipwell from CHI & Partners. Pam joins as a senior art director, while Hipwell becomes a senior copywriter. The pair have created campaigns for Anchor and Samsung. ...

Hotline: AOL Europe's chief is leaving the company.(Brief article)
September 30, 2011... AOL Europe's chief, Kate Burns, is to leave the company next month She will be replaced by Rene Rechtman, as the head of Europe for Advertising.com, and Jimmy Maymann, as the head of media outside North America. -------------------- Did...

Hotline: Samsonite appoints Saatchi & Saatchi Brussels.(Brief article)
September 30, 2011... Samsonite has appointed Saatchi & Saatchi Brussels to its pan-European advertising account. The previous incumbent on the business was TBWA\Brussels. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Carat retains BAA business.(Brief article)
September 30, 2011... Carat has retained the pounds 2.5 million media planning and buying business for BAA after a year-long statutory review. The agency, which has been the incumbent on BAA's media business since 1999, will hold the account for three years, with the...

Hotline: Ubisoft appoints Crispin Porter & Bogusky.(Brief article)
September 30, 2011... Ubisoft has appointed Crispin Porter & Bogusky to create a campaign to support the launch of the video game Just Dance 3 across Europe and Australia. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Tata Communications holds review of its account.(Brief article)
September 30, 2011... Tata Communications, the technology company, is holding a review of its global brand and creative account. The appointed agency will work across Asia, Western Europe, Canada and the US. -------------------- Did you find this article...

Hotline: Dunelm Mill appoints ZenithOptimedia.(Brief article)
September 30, 2011... Dunelm Mill, the home-furnishing retailer, has appointed ZenithOptimedia to its media planning and buying account after a competitive pitch. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

Hotline: BBH and Razorfish enter into partnership in Unilever account.(Brief article)
September 30, 2011... Unilever's agencies Bartle Bogle Hegarty and Razorfish have entered into a formal partnership on the account. This is designed to help drive collaboration on the brands the agencies work on, which include Axe, Surf and Vaseline. ...

Hotline: Archibald Ingall Stretton launch graduate recruitment scheme.(Brief article)
September 30, 2011... Archibald Ingall Stretton has launched its first graduate recruitment scheme. AIS will choose three graduates to work across strategy and commercial. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: War of the Words.(dd)(Viewpoint essay)
September 30, 2011... Campaign and The Huffington Post are looking for future stars of the industry for the open-mic strand of War of the Words. Open to agency talent aged 25 or under, they must submit a blog of up to 500 words on their life passions to...

Close-Up: How adlanders perched at the top got in at the bottom.
September 30, 2011... It takes perseverance, luck or sheer brilliance (and often all three) to land that first job. Here, senior ad figures reveal how they got their big break. KAREN BUCHANAN - chief executive, Publicis London In many ways, my entry into the...

Close-Up: My YouTube ad of the week - James Hilton, AKQA.
September 30, 2011... James Hilton, chief creative officer, AKQA Brand: Wonders. Task: Uncover what happened when Professor Brian Cox stopped peering at the stars. Execution: Wonders Of The Stoner System is a mash-up parody of the television series hosted by...

Close-Up: There is now more than the 'suit route' to a job.
September 30, 2011... Realising the traditional training model is outdated, agencies are equipping grads for modern adland. Traditionally, the advertising apprenticeship has been like a choice between an espresso and a macchiato without milk. In other words,...

Close-Up: The grad raising advertising's profile on campus.(Interview)
September 30, 2011... Not content with promoting the industry at Oxford, Francis Athill is expanding his advertising society to other universities. This year, a 21-year-old human sciences graduate called Francis Athill set up the first advertising society (AdSoc)...

Close-Up: D&AD gives young creative talent the nurturing it needs.(Viewpoint essay)
September 30, 2011... James Huse, winner of a student yellow Pencil, discusses the vital role D&AD plays for students. How is D&AD, the key educational body for young creatives, helping the next generation of students? Simply put, it has allowed me to...

Close-Up: SCA's ideapreneur system is worth investing in.(School of Communication Arts)
September 30, 2011... Last year, the School of Communication Arts was reborn. Student Alex Moore documents the new incarnation's first year. In what has been an invigoratingly exhausting rollercoaster of a year, the School of Communication Arts was reborn with a...

Close-Up: My life in advertising ... Mel Cruickshank, Lida.(Interview)
September 30, 2011... Name: Mel Cruickshank Job: Chief executive, Lida The reason I got into advertising was... as a child, I was certain my destiny lay in Hollywood. Oddly enough, my university careers advisor didn't spot my potential as the next Gwyneth...

Close-Up: Is adland still attractive to graduates?(Interview)
September 30, 2011... For many graduates, the creativity offered by the ad industry offsets the low pay. So, you've just graduated and you'd like to get paid to hang out with creative types at a company with its own bar and foosball table and wear trainers to...

Media Perspective: Walker Media is a victim of Barclays' network oddity.(Viewpoint essay)
September 30, 2011... Sadly, given recent corporate history, we've probably all got accustomed to banks making poor, greedy or heartless decisions. But this must be little comfort to Walker Media, which last week had its five-year tenure on Barclays' media account...

Media Forum: Are media jobs desirable?(Viewpoint essay)
September 30, 2011... Has the onset of automation tainted media's allure, Alasdair Reid asks. When, in a recent conversation with a veteran agency boss, the subject of recruitment came up, we rather naively shared our assumption that, in these rather uncertain...