Campaign articles from September 2011, page 6

Campaign archives from September 2011

Publicis snares Nescafe.(Brief article)
September 2, 2011... After three decades, McCann loses coffee brand following head-to-head pitch. Nescafe has appointed Publicis UK to handle its pounds 8 million advertising business in the UK and Ireland. The agency picked up the account after a pitch...

Parliament in hunt for digital agency.(Brief article)
September 2, 2011... The Houses of Parliament is looking for agencies to work on its digital advertising roster. A tender was issued earlier this week and agencies have until the beginning of November to express their interest in pitching for the account. The...

Industry faces fresh assault on food ads.(Brief article)
September 2, 2011... The health lobby will launch a concerted campaign this autumn for new curbs on ads for junk food and sugary drinks. Pressure groups will join forces to demand a 9pm watershed for TV commercials for 'unhealthy' food and drinks. They claim the...

Turkey calls pitch for dollars 45m account.
September 2, 2011... The Turkish Culture and Tourism Office has kicked off a review of its dollars 45 million global advertising business. A statutory tender was issued for the account last week, with RFIs required to be submitted by 29 September. The brief...

Editor's Perspective: Post-digital, everyone is hyping social media.(Editorial)
September 2, 2011... I like Tess Alps' plea for the dumping of digital (page 18). As Alps says, as the opposite of analogue, 'digital' has its uses. But in a world where analogue's obsolete, 'digital' will be too. And that won't be long. The death of digital...

Cheethambell in pounds 5 million Bhs win.(British Home Stores PLC)(Cheetham Bell JWT)(Brief article)
September 2, 2011... The agency landed the ad account after a pitch against Now. Bhs, the department store owned by Sir Philip Green's Arcadia Group, has appointed Cheethambell JWT to handle its pounds 5 million advertising account. The Manchester-based agency...

Bauer puts launch of Gaz7etta on hold.(Bauer Consumer Media)(Brief article)
September 2, 2011... The launch of Bauer Consumer Media's men's magazine Gaz7etta, which trialled with a pilot edition last October, has been shelved until 2012 at the earliest. Media agency sources said James Brown, the former GQ and Loaded editor and founder of...

Mini - Jonathan Ross Show idents.(Brief article)
September 2, 2011... WCRS&Co has created TV idents to promote Mini's sponsorship of the new Jonathan Ross Show starting on ITV this Saturday. The idents promote the Mini Coupe and document a Coupe driver in a series of offbeat passenger encounters. The work...

WCRS&Co lands pounds 4 million Global Radio creative brief.(Brief article)
September 2, 2011... Global Radio has appointed WCRS&Co to handle its pounds 4 million advertising account. The agency won the business after a three-month pitch process, and will now be responsible for handling the marketing activity for the radio...

BMB to restructure as a partnership.
September 2, 2011... Beattie McGuinness Bungay has become a partnership, a move that it claims will provide staff with a say in decision-making and a stake in its financial health. The agency, which is 49 per cent owned by Cheil Worldwide and has just under 100...

Animal rights body in hunt for agency.(Brief article)
September 2, 2011... Peta, the animal rights organisation known for its striking ad campaigns, is looking for an agency to handle a digital advertising project. A number of UK-based agencies have been contacted regarding the work; however, it is not known whether...

Adam & Eve recruits Hesz as head of digital.(Alex Hesz)(Brief article)
September 2, 2011... Adam & Eve has hired Alex Hesz, the managing director of the Boston-based agency Modernista!, as its first head of digital. Hesz takes up the post this month, and will oversee the agency's digital activity and enhance its social media...

Foster's - Smart/casual.(Brief article)
September 2, 2011... Foster's is launching the first digital outdoor campaign that allows people to create and submit content for Facebook directly from the poster. Created by Adam & Eve, the campaign for Foster's Gold will run on digital bus shelters across...

Marks & Spencer - Autumn 2011.(contract wth Ryan Reynolds and the model Rosie Huntington-Whitely)(Brief article)
September 2, 2011... The Hollywood actor Ryan Reynolds and the model Rosie Huntington-Whitely are to front the Marks & Spencer autumn 2011 campaign, created by Rainey Kelly Campbell Roalfe/Y&R and shot by the photographer Rankin. The stars will feature in...

Google - Jamal Edwards.(Brief article)
September 2, 2011... Google has launched the latest in its 'The web is what you make of it' series by Bartle Bogle Hegarty. The ad features 20-year-old Jamal Edwards, who first uploaded videos of his raps four years ago. Since then, he has founded an online...

New online lottery seeks ad agency.(Brief article)
September 2, 2011... TWLV Gaming is on the hunt for an advertising agency to create a launch campaign for an e-gaming website. The new gaming company, which is based in London, is launching an online lottery, called 'TWLV, The Friend(ly) Lottery', in November. ...

G2 Joshua Secures Place on Kraft Foods Roster after Pitch
September 2, 2011... Kraft Foods has awarded G2 Joshua a place on its digital and sales promotion roster. The agency secured a spot after a long-running pitch process, and will now handle a number of interactive and promotional assignments for a variety of...

Carat Manchester scoops John West.(Brief article)
September 2, 2011... John West Foods, the tinned-fish manufacturer, has moved its media planning and buying account from Vizeum to its sister Aegis Media agency Carat Manchester. The move follows Aegis' acquisition of MediaVest Manchester in July. The agency now...

Brooklyn Brothers wins Butcher's account.(Butcher's Pet Care)(Brief article)
September 2, 2011... The Brooklyn Brothers has won the estimated pounds 2 million advertising, digital and PR account for the pet-food brand Butcher's Pet Care. The agency picked up the business after a pitch process. Quiet Storm has most recently worked with...

Chedds - Statue.(Brief article)
September 2, 2011... A TV spot by VCCP launches Chedds, a children's snack range from Cathedral City, the cheese company. The spot introduces the brand character Monty the Mouseketeer and is part of a pounds 3 million integrated marketing campaign that also...

EA Sports - Love football, play football.(Wayne Rooney)(Brief article)
September 2, 2011... The footballer Wayne Rooney stars in the new EA Sports ad for Fifa 12, which launched during the half-time interval of last Sunday's Premier League match between Manchester United and Arsenal. Dressed in his United kit, the striker appears as...

Jigsaw - AW11.(autumn/winter)(contract with Publicis Ltd.)(Brief article)
September 2, 2011... Jigsaw, the fashion retailer, has launched a print and online campaign by Publicis in a bid to steal share from its rivals Whistles and Reiss and attract younger shoppers. The ads were shot in Northumberland and are themed on a girls' weekend...

Kitcatt Nohr Digitas scoops Asus notebook launch brief.(Kitcatt Nohr Digitas )(Brief article)
September 2, 2011... Asus, the computer hardware manufacturer that works in partnership with Intel, has appointed Kitcatt Nohr Digitas to a global account to raise awareness of its Asus N Series multimedia notebook. The account, which was awarded after a pitch,...

Bauer promotes Wilson and Fraser.(James Wilson)(Kate Fraser)(Bauer Media )(Brief article)
September 2, 2011... Bauer Media has moved to strengthen its creative solutions offering with two key appointments. The company has promoted James Wilson, the head of commercial programming for Magic 105.4, to the new role of commercial programming director at...

Ibrahim to oversee social at Initiative.(appointment of Onur Ibrahim at Initiative Media London)(Brief article)
September 2, 2011... Initiative has boosted its digital offering with the appointment of Onur Ibrahim as its first social communications director. The media agency has hired Ibrahim, a former digital and social media strategist at RPM and Wunderman UK, to work...

Everest appoints MBA to handle DM account.(direct marketing)(Brief article)
September 2, 2011... Everest, the double-glazing and home security specialist, has appointed MBA to handle its pounds 10 million direct marketing account. The agency, which already handles the brand's TV advertising, picked up the work without a pitch. It will...

ESPN - Monday Night Football.(Wieden and Kennedy Inc.)(Brief article)
September 2, 2011... ESPN is promoting its Monday-night American football coverage in the US with a spot by Wieden & Kennedy New York. The ad tells people that watching football is their only Monday-night job, and shows a pest control officer presenting his...

Kodak - Beautifully cheap printing.(Ogilvy & Mather Worldwide Inc.)(Brief article)
September 2, 2011... Ogilvy & Mather has created an autumn campaign for Kodak called 'beautifuly cheap printing' to promote its Hero series of printers. The activity includes 20- and 30-second TV ads with a 50-second film airing online. The TV spot 'boys'...

Toyota - The smart money's on Yaris.(Saatchi & Saatchi)(Brief article)
September 2, 2011... Toyota is launching a series of pop video-inspired ads as part of its campaign for its next-generation Yaris model. The campaign, through Saatchi & Saatchi, is intended to give the Yaris a new image and reach an audience of 20- to...

The Week: CBS Outdoor looks to end London Underground deal early.(Brief article)
September 2, 2011... CBS Outdoor, the media owner, has given notice to London Underground of its intent to terminate their pounds 1 billion outdoor ad contract three years early on 31 March next year unless the two parties are able to agree new terms. In a...

The Week: Quotes of the week.
September 2, 2011... 'This whole thing about never making any money from transacting with consumers - well, bollocks to that. Look at the US. People in the US would rather have extra pay-TV than a third meal.' Fru Hazlitt, the managing director of commercial and...

The Week: Advertising news - Debenhams designers star.(Brief article)
September 2, 2011... Debenhams has launched a multi-million-pound ad campaign starring several clothes designers and debuting its new strapline: 'Life made fabulous.' The campaign, which showcases the retailer's autumn range, builds on the 'feel fabulous' work...

The Week: Advertising News - Mikado Plays on Distraction
September 2, 2011... BETC Euro RSCG Paris has created three ads for Kraft's chocolate biscuit brand Mikado, showing the product distracting people and ending up with the unfortunate consequences. The 30-second ads are set to run in the UK later this year, with...

The Week: Advertising news - 'No child' ad is best slogan.
September 2, 2011... Adam & Eve's 'no child born to die' strapline for Save the Children has been named as the Slogan of the Year at the 2011 AdSlogans Awards. The line was picked from a shortlist of 20 slogans, and has now been inducted into the Advertising...

The Week: Advertising news - Bullring talks to Birmingham.(Brief article)
September 2, 2011... Birmingham's Bullring, the city's biggest shopping centre, ran an ad campaign ahead of the bank holiday to tell people it is open for business after the UK riots. Created by Isobel, the campaign ran in the local press and included a message...

The Week: Media news - Schmidt allays UK TV fears.(Brief article)
September 2, 2011... Google is in discussions with UK broadcasters ahead of the launch of Google TV in the UK next year, according to its executive chairman, Eric Schmidt. In his keynote MacTaggart Lecture at the Edinburgh International Television Festival,...

The Week: Media news - TV still dominates branding.(Crispin Porter and Bogusky)(Gustav Martner)(Brief article)
September 2, 2011... Branding is something that the advertising industry has not quite 'cracked online', according to the Crispin Porter & Bogusky executive creative director, Gustav Martner. Martner was speaking at the Edinburgh TV Festival as part of a...

The Week: Media news - Sky defends News Corp role.(British Sky Broadcasting Group PLC)(Brief article)
September 2, 2011... News Corporation is not a domineering shareholder of BSkyB and does not attempt to influence it, according to David Wheeldon, the director of policy and public affairs at Sky. Wheeldon was on the panel for the sometimes heated 'Believe in...

The Week: Media news - Citroen backs Gervais show.(Automobiles Citroen S.A.)(Brief article)
September 2, 2011... The car manufacturer Citroen is to sponsor the new series of An Idiot Abroad, featuring Ricky Gervais, which starts next month on Sky1 HD. Citroen will replace the hotel bookings website LateRooms.com, which sponsored the first series of the...

The Week: Media news - IoS suffers readership drop.(Independent on Sunday )(Brief article)
September 2, 2011... The Independent on Sunday lost a quarter of its readers in the 12 months to the end of June. The average issue readership of the Alexander Lebedev-owned Sunday paper stood at an estimated 469,000 in the year to June, the survey claimed - down...

The Week: Media news - Burda opens London office.
September 2, 2011... Hubert Burda Media, the international magazine publisher, has opened a central marketing office in London to promote its German titles to UK-based advertisers. The publisher's marketing arm, Burda Community Network International, announced...

The Week: Branding news - Pepsi launches smaller can.
September 2, 2011... PepsiCo has introduced a smaller 250ml can for its Pepsi, Pepsi Max and Diet Pepsi brands in the UK, and is considering adding the new size to its Tango and 7UP brands next year. The cans have been developed using research carried out by...

The Week: Branding news - Samsung supports sea swim.(Brief article)
September 2, 2011... Samsung, the electronics giant, has signed up as the headline sponsor of a Cancer Research UK challenge that will see a celebrity team swim the Irish Sea, while recording the feat on Samsung devices. The 'Samsung Galaxy S II Swim' will...

The Week: Matthew Bull to step down as Lowe's chief creative officer.(Lowe Worldwide)(Brief article)
September 2, 2011... Matthew Bull, the Lowe Worldwide chief creative officer, is leaving the network to 'pursue a personal project' and will be replaced by a creative council. The council will have an annually appointed chair and Jose Miguel Sokoloff, the...

The Week: Quotes of the week.(Quotation)
September 2, 2011... 'When we filmed the ad, I think I came off the worst. I had to pretend to love the chicken but, the truth is, one bite and my stomach was in knots!' The Blackburn Rovers defender Michel Salgado tells FourFourTwo magazine that he found the...

The Week: People news - Chevrolet promotes Lawman.(Rebecca Lawman)(Brief article)
September 2, 2011... The General Motors-owned Chevrolet has rejigged its UK marketing operations ahead of the launch of its compact car, the Aveo, in the UK. The brand has promoted Rebecca Lawman to marketing manager, its top UK marketing role. Lawman replaces...

The Week: People news - Fremantle hires Schlomann.(Kate Schlomann)(FremantleMedia Enterprises)(Brief article)
September 2, 2011... FremantleMedia Enterprises, the brand extension arm of the global production company FremantleMedia, has appointed Kate Schlomann to the new position of executive vice-president, brand management and marketing. Schlomann will be based in...

The Week: People news - Universal elevates Kronfeld.(Universal Music Group)(Andrew Kronfeld)(Brief article)
September 2, 2011... Universal Music Group has promoted Andrew Kronfeld to the new position of global marketing president. Kronfeld, who has been with Universal since 1991, will be responsible for developing global marketing strategies for the company's global...

The Week: City news - UTV profit rises 15 per cent.(Financial report)(Brief article)
September 2, 2011... UTV Media, the owner of talkSPORT and the Channel 3 licensee in Northern Ireland, has reported a pre-tax profit rise of 15 per cent, with revenues in its GB division flat despite tough World Cup comparisons. According to UTV Media's interim...

The Week: City news - Adstream acquires directory.(Little Black Book Online)(Brief article)
September 2, 2011... The advertising technology company Adstream has acquired the creative resources directory Little Black Book Online for an undisclosed sum. The Little Black Book founder Matt Cooper will be based in Adstream's London offices and will remain in...

The Week: International news - Facebook exits deals market.(Brief article)
September 2, 2011... Facebook is ducking out of the crowded daily deals market, ending a four-month trial of its service in the US. Facebook Deals, which launched in five cities across the US in March, allowed opted-in users to receive daily location-based...

The Week: International news - The King tops 'creepy' list.(Brief article)
September 2, 2011... Burger King's 'The King' character has topped Time magazine's list of the 'top ten creepiest product mascots of all time'. The creation, introduced in 2004, has recently been dropped by the fast-food company following the appointment of...

The Week: International news - Hudson joins IPG board.(Dawn Hudson)(Interpublic Group)(Brief article)
September 2, 2011... Interpublic Group has elected Dawn Hudson, the vice-chairman of The Parthenon Group, to its board of directors. Hudson will join the board immediately. Her appointment means that four out of the ten members of the IPG board are women. During...

The Week: International news - New Y&R role for Foulsham.(Young & Rubicam Brands)(Adam Foulsham)(Brief article)
September 2, 2011... Y&R Brands has appointed Adam Foulsham, its chief financial officer for Australia and New Zealand, as the new executive vice-president of Y&R Brands Finance. In his new role, Foulsham will relocate to New York and be responsible for...

The Week: International news - Merck calls global ad review.
September 2, 2011... Merck, the pharmaceutical company, is looking for an agency to handle the global advertising for a number of its over-the-counter brands. Global networks have been contacted about the review. Products involved include the foot-care brand Dr...

The Week: International news - BMW appoints Kirshenbaum.(Brief article)
September 2, 2011... BMW has appointed Kirshenbaum Bond Senecal & Partners to oversee the car-maker's dollars 160 million advertising business in North America. The shop beat The Martin Agency, Grey, Gotham and Cundari in a pitch for the account. BMW...

The Week: International news - Blyk names Eric Kip as CEO.(Brief article)
September 2, 2011... Blyk, the mobile messaging company, has appointed Eric Kip as its chief executive. Kip, who previously held positions at media agencies including MediaCom and Initiative, joined Blyk in 2009 and was previously its chief commercial officer....

The Week: International news - Richards lands TGI Friday's.(Brief article)
September 2, 2011... TGI Friday's has appointed the Dallas-based agency The Richards Group to handle its US advertising and media accounts. The agency won the business, which is worth more than dollars 50 million in billings, without a pitch. Wong, Doody,...

The Week: Clarification.(Correction notice)
September 2, 2011... Campaign's story last week about the Electoral Commission suggested that the commission plans to spend pounds 15 million on advertising over the next three years. In fact, the value of the contracts is pounds 6 million over three years. In...

Pitch update.(Onken Dairy Ltd. advertising through agencies)
September 2, 2011... Onken, the dairy brand, has been busy bringing unexpected joy to some agencies and exasperation to others. Its pitch, run by the AAR, was narrowed down to two agencies, Euro RSCG London and Hooper Galton, after 18 Feet & Rising was...

New-Business Rankings 2 September 2011.(Statistical table)
September 2, 2011... NEW-BUSINESS RANKINGS 2 SEPTEMBER 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: Havas rports 8 per cent year-on-year rise.
September 2, 2011... Havas, the parent of Euro RSCG, MPG and Arena Media, has reported an 8 per cent year-on-year rise in first-half net income to EUR53 million (pounds 47 million). Overall, revenues in the six-month period reached EUR765 million (pounds 677...

Hotline: Cannes Lions International Festival to take place on 17-23 June 2012.
September 2, 2011... The date for the 2012 Cannes Lions International Festival of Creativity has reverted back to the usual third week of June and will take place on 17-23 June, after the decision was made to postpone the alterations being made to the Palais des...

Hotline: Helen Ganczakowski leaves Unilever.(Brief article)
September 2, 2011... Helen Ganczakowski, Unilever's global vice-president of agency relations, is leaving after less than a year in the job. Ganczakowski had been at the company in various positions, including marketing director for Unilever UK, for 23 years. ...

Hotline: Weetabix hires Giles Turrell.(Brief article)
September 2, 2011... Weetabix has hired Giles Turrell, Kimberly-Clark's top marketing executive, as its new chief executive, replacing Ken Wood, who is retiring. Turrell will take over the top job at Weetabix on 17 October. -------------------- Did you find...

Hotline: UM London wins account.(Brief article)
September 2, 2011... UM London has won the media planning and buying account for the watch brand Raymond Weil. Its first work involves a print campaign across national UK newspapers and fashion magazines. -------------------- Did you find this article useful?...

Hotline: UK Radioplayer launches facebook service.(Brief article)
September 2, 2011... UK Radioplayer, the joint industry online player, has launched its service on Facebook for users who want to listen to the radio and recommend stations while interacting with friends online. There are more than 250 stations available on...

Hotline: Gizmodo launches UK version.(Brief article)
September 2, 2011... Gizmodo, the technology website, is launching a UK version after a new partnership between Future Publishing and Gizmodo's publisher, Gawker Media. Gizmodo UK will be published by Future alongside its UK portfolio, including T3 and MacFormat. ...

Hotline: Adconion Media Group appoints Albion.(Brief article)
September 2, 2011... Adconion Media Group, one of the largest independent global audience and video content networks in the world, has appointed Albion to handle its advertising business. -------------------- Did you find this article useful? Why not subscribe...

Hotline: Clas Ohlson appoints Vizeum.(Brief article)
September 2, 2011... The Swedish retailer Clas Ohlson, which has 12 high-street stores across the UK, has appointed Vizeum to handle its media planning and buying business. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Mindshare wins account.(Fenton Solicitors.)(Brief article)
September 2, 2011... Mindshare has won the media account for the personal injury lawyer Fenton Solicitors. It picked up the business after a three-way pitch including the previous incumbent, Brilliant Media. -------------------- Did you find this article...

Close-Up: So is this the man to get WCRS back on track?
September 2, 2011... Its third CEO in quick succession is ready to defy the doubters and return the Engine agency to form, John Tylee writes. Asked if he's planning to usher in a new beginning at WCRS by dropping the meaningless '&Co' from the agency's...

Close-Up: Tough creative brief awaits adland's model pros.
September 2, 2011... Dave Henderson and Richard Denney say they make the average special. Can they do it at DLKW Lowe? To those who get their advertising education from Mad Men, Dave Henderson and Richard Denney might not seem much like executive creative...

Close-Up: My YouTube ad of the week - Classic Fail.
September 2, 2011... Brand: Classic Fail. Task: Attract viewers with a compilation of videos showcasing people's stupidity. Execution: 'Fail' video clips of the biggest idiots ever seen on the internet. Idiots falling, things falling on idiots, idiots hitting...

Close-Up: Why everyone's still talking about integration.(BrandMAX summit)(Conference news)
September 2, 2011... The BrandMAX summit will offer an industry-wide platform for debate on all aspects of integration, Philip Smith says. Marketing integration may have become a well-worn phrase in advertising circles, but the challenge of getting out aligned...

Close-Up: Viral is dead: long live the new species of online video.
September 2, 2011... The metamorphosis of viral into online video has opened up a world of possibilities, Luke Aviet explains. Viral is dead. It is a dry husk. But from the remnants has emerged a beautiful butterfly. From 2005 to 2008, when goviral was...

Close-Up: The history of advertising in quite a few objects: 23 The Seymour.
September 2, 2011... The 'loadsamoney' culture that pervaded adland from the 60s to the 80s - and its sometimes tragic repercussions - symbolically came together when 'the Seymour' entered the industry's lexicography. The Seymour was a term used to describe a...

Close-Up: Soapbox - It's about time our industry ditched the 'digital' moniker.(Viewpoint essay)
September 2, 2011... The term 'digital' is no longer fit for purpose in a continually evolving market,Tess Alps argues, as it causes confusion and hampers integration. I hope that, by now, Campaign's readers will be familiar with Thinkbox's championing of...

Campaign Promotion: Postcards from our Global Future - Consumers of the world unite?
September 2, 2011... The subject of globalisation can still be so dusty and dry, fodder for scholarly books and learned broadsheet editorials - not exactly the stuff of all our daily brainstorms and pitches. But is there a more fascinating story, a more gripping...

Media Forum: Is women's mag market full?
September 2, 2011... Are there too many titles in the women's weekly sector, Alasdair Reid asks. Let's ignore the Audit Bureau of Circulations figures for a while - and point out, in our most militantly optimistic fashion, that the women's weekly sector is a...

Media Perspective: Emery's impression of Burke and Hare must be applauded.
September 2, 2011... When the celebrated architect Renzo Piano drew up plans for the creation of the strikingly modern Central Saint Giles development, he probably reckoned without Nick Emery subsequently appearing to want to construct a Gothic ossuary on one of its...

Media Headliner: Buhlmann realigns Aegis to play to its strengths.(Jerry Buhlmann )(Occupation overview)
September 2, 2011... The Aegis Group chief executive plans to help clients by focusing the company on media and digital, Katherine Levy finds. Jerry Buhlmann looks like a man who is tired of speaking to journalists It's in stark contrast to when we last met the...

Media Lifeline: Simon Mathews.
September 2, 2011... The founder of Rise and Polestar has now hooked up with Mindshare. April 1996: Simon Mathews, the chief executive of Equinox Communications and a former joint media director of Young & Rubicam, joins Optimedia as its managing director,...

Media Perspective: Data's crucial. But can we entertain the masses with it?
September 2, 2011... How was your summer? Good? Mine was terrific. There were two highlights for me. One was playing the first cricket match I've played for, literally, 30 years. It turns out I'm a relatively useful spinner, as long as the batsman is looking the...