Campaign articles from September 2011, page 4

Campaign archives from September 2011

The Week: Branding News - QPR signs airline sponsors.(Queens Park Rangers)(Brief article)
September 16, 2011... Queens Park Rangers, the Premier League football club, has agreed two-year sponsorship deals with Malaysia Airlines for its home shirt and Air Asia, the airline owned by Tony Fernandes, the club's majority shareholder, for its away and third...

The Week: Branding News - Costa responds to Starbucks.(Brief article)
September 16, 2011... Costa Coffee is aiming to take on its rival Starbucks with the launch of two 'sharing' coffee products. The chain is to trial 'softbrew' and 'cafetiere' variants at selected London outlets, aimed at consumers looking to share coffee. Costa's...

The Week: Quotes of the week.(Quotation)
September 16, 2011... 'Lots of people doubted us but our audiences have held up really well throughout the series.' - Channel 5's commercial director, Nick Bampton, hails the success of the broadcaster's Celebrity Big Brother series 'A punany (is a) sandwich sold...

The Week: BMB Beats CP&B to Dairylea's Pounds 3m Advertising Account
September 16, 2011... Kraft Foods has appointed Beattie McGuinness Bungay to handle the pounds 3 million advertising account for its Dairylea brand. The agency was handed the business after a pitch against Crispin Porter & Bogusky London. JWT London, the...

The Week: Advertising Reviews - WCRS and Boden part ways.(Brief article)
September 16, 2011... Boden, the mail-order clothing retailer, has spilt with its advertising agency, WCRS, after less than a year. The catalogue company will now handle its advertising in-house. In a joint statement, WCRS and Boden said: 'Together we have created a...

The Week: People News - Indy Saha lands Google role.(Brief article)
September 16, 2011... Google is attempting to inject more fresh ideas into its marketing strategy by assembling an in-house, London-based team dedicated to creative excellence. The internet giant has appointed Indy Saha to the new role of director of strategy,...

The Week: People News - Wright replaces Ikea's Crona.(Brief article)
September 16, 2011... Ikea has appointed the former Thorntons group marketing director Peter Wright as a replacement for Anna Crona, who was the retailer's UK and Ireland marketing director for 25 years. Wright will have the title marketing manager but will assume...

The Week: People News - Lloyds remodels marketing.(Brief article)
September 16, 2011... Lloyds Banking Group has unveiled a streamlined marketing structure as it aims to better differentiate the roles of its individual brands. A centralised brands and marketing unit will be led by the former Lloyds TSB head of marketing...

The Week: City News - London 2012 adspend jumps.(Brief article)
September 16, 2011... The London 2012 organiser nearly quadrupled its marketing spend to pounds 8 million in the past year, fuelled by activity promoting the sale of Olympic tickets and the volunteering scheme. The accounts for the London Organising Committee of the...

The Week: City News - Lufthansa ponders bmi sale.(Brief article)
September 16, 2011... Lufthansa, the German airline group, is considering a sale of its budget carrier bmi. A spokesman for Lufthansa said: 'The potential sale (of bmi) is one of the options we are looking at, as are partnerships and the option to take on external...

The Week: City News - Google acquires Zagat.(Brief article)
September 16, 2011... Google is continuing its drive to attract local business advertisers, with the acquisition of Zagat, the restaurant reviews publisher, for an undisclosed sum. Zagat, which has been operating for 32 years, publishes guides based on in-house...

The Week: International News - O&M in Asia-Pacific rejig.(c)(Brief article)
September 16, 2011... Ogilvy & Mather has unveiled several changes at the top of its organisational chart in Asia-Pacific, including two new positions on its executive council for the region. Kent Wertime, O&M's country head in Japan, will take on additional...

The Week: International News - P&G appoints MediaCom.(Brief article)
September 16, 2011... The FMCG giant Procter & Gamble has awarded its media account across five South-East Asian markets to MediaCom. MediaCom, which is already P&G's agency of record in the Philippines, will pick up the accounts for Singapore, Malaysia,...

The Week: International News - GS&P joins Crown US roster.(Brief article)
September 16, 2011... Crown Imports, the alcoholic drinks company, has added Goodby, Silverstein & Partners to its US advertising roster. The agency was appointed after a review, and will now be responsible for Crown's Corona Light and Modelo Especial brands....

The Week: International News - Houston named Grey NY MD.(Brief article)
September 16, 2011... Grey has appointed Michael Houston, its global chief marketing officer, as the new managing director of its flagship New York office Houston will be responsible for the day-to-day running of the agency, reporting to Grey New York's chief...

The Week: International News - Pizza Hut picks Optimedia.(Brief article)
September 16, 2011... Pizza Hut has awarded its media planning and buying in the US to Publicis Groupe's Optimedia. The appointment follows a pitch that also involved Universal McCann, Ingenuity Media and MEC, the previous incumbent on the account. In June, Pizza...

The Week: International News - CP&B wins Under Armour.(Brief article)
September 16, 2011... Under Armour, the sportswear brand, has appointed Crispin Porter & Bogusky to handle its advertising account. The agency won the business after a pitch against Goodby, Silverstein & Partners, McKinney and Twofifteenmccann. Its first work...

Pitch update.
September 16, 2011... The DFS shortlist is out. Following an enthusiastic scramble, four agencies have been put through to pitch for the furniture retailer's mammoth pounds 80 million advertising account. Karmarama, Krow, Ogilvy & Mather and VCCP will all pitch...

New-Business Rankings: 16 September 2011.(Statistical table)(Company rankings)
September 16, 2011... NEW-BUSINESS RANKINGS: 16 SEPTEMBER 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: Hunt proposes cross-media changes.
September 16, 2011... The Culture Secretary, Jeremy Hunt, has proposed changes to the rules on cross-media ownership. He has asked Ofcom to examine the options for measuring media plurality across platforms and to look at whether or not it remains practical or...

Hotline: DCH appointed.(Brief article)
September 16, 2011... Wiltshire Farm Foods, the home-delivered ready meals company, has appointed DCH to handle its pounds 3 million advertising account. The agency won the business after a five-way pitch, and will now develop a new brand strategy to help boost...

Hotline: JK&K Media awarded account.(Brief article)
September 16, 2011... Faberge has awarded its global media planning and buying account to the luxury and fashion specialist agency JK&K Media. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55 73...

Hotline: Huxtable leaves 23red.(Tom Huxtable)(Brief article)
September 16, 2011... Tom Huxtable, the managing director of 23red, has left the agency after 18 months. He has joined the media technology company Engage Sciences. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please...

Hotline: LBi appointment.(Brief article)
September 16, 2011... LBi has appointed Fern Miller to the new role of planning director EMEA. Miller joins from Karmarama, where she was a planner. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call 08451 55...

Hotline: Quiet Storm wins account.(Brief article)
September 16, 2011... Quiet Storm has won the advertising account for the Blacksticks Blue cheese brand. The brand is owned by the gourmet farmhouse cheese-maker Butlers Farmhouse Cheeses. -------------------- Did you find this article useful? Why not subscribe...

Hotline: Fallon hires creative teams.(Brief article)
September 16, 2011... Fallon has hired two creative teams: Eoin Mclaughlin and Thom Glover from WCRS, and Matt Robinson and Tom Wrigglesworth from Work Club. At WCRS, Mclaughlin and Glover worked on Sky, Transport for London and Weetabix. Robinson and Wrigglesworth...

Hotline: Axa appoints Arena Media.(Brief article)
September 16, 2011... Axa has appointed Arena Media to the digital media business for its Swiftcover and Axa Direct brands. The account was previously handled by Steak, which will continue to oversee social media affiliate activity for the brands. ...

Hotline: MC&C appointed.(Voluntary Service Overseas)(Brief article)
September 16, 2011... Voluntary Service Overseas, the charity that posts volunteers to overseas community projects, has appointed MC&C as its media agency and WPN as its creative agency for an upcoming UK direct response TV campaign. Both were appointed after a...

Hotline: TCS Media appointed.(The centre:mk)(Brief article)
September 16, 2011... The centre:mk, a shopping district in Milton Keynes, has appointed TCS Media to its pounds 500,000 media planning and buying business, and TomlinBean to its creative account after a competitive pitch process. -------------------- Did you...

Hotline: 2011 APG Creative Strategy Awards ceremony.
September 16, 2011... The 2011 APG Creative Strategy Awards in association with Google will culminate in the awards ceremony and dinner on 6 October at the Delfina Gallery, 50 Bermondsey Street. To book tickets, visit www.apg.org.uk. -------------------- Did...

Campaign Promotion: The thinkboxes shortlist for July/August 2011 - A view from ... Will Awdry.
September 16, 2011... 'Personality' is an almost quaint word. People once famous on TV used to be called 'personalities'. Now 'celebrities' dominate, where you can be famous without, er, personality. The personalities on show here are varied. Historically, Ikea...

Close-Up: Effies show how adland is adapting to straitened times.
September 16, 2011... The awards show is now a serious commercially focused effectiveness event, Gurdeep Puri says. When the Eyjafjallajokull volcano erupted in April 2010, tourism to Iceland plummeted. Negative stories spread online and the country was left with...

Close-Up: Weapon7 boosts firepower as the AMV big guns roll in.(Abbott Mead Vickers BBDO)
September 16, 2011... Will AMV BBDO's buyout of Weapon7 mean the small digital shop has a big future, Anne Cassidy asks. Weapon7 was founded in a living room nine years ago. And today there remains a pseudo-living room, complete with widescreen telly and sofa, in...

Close-Up: The history of advertising in quite a few objects: 24 Cow Gum.
September 16, 2011... It's a safe bet that in a dark and dusty corner of a few creative departments and design studios, there lurks a tin of Cow Gum. Lift the lid off the tin and - if you're a creative of a certain age - the distinctive pungent smell will...

Close-Up: The creative task today is to manage diversity.
September 16, 2011... With integration dying a slow death, it's now up to ECDs to preside over a solutions-neutral future, Shaun McIlrath writes. The exact time of death is uncertain, but 'integration' has passed away The term died a recluse, living out its last...

Close-Up: My YouTube ad of the week - Andy Nairn, Dare.
September 16, 2011... Brand: Texas Armoring Corporation. Task: Boost sales of lightweight armoured cars, bulletproof vehicles and security services. Execution: Trent Kimball, the president and chief executive of TAC, gets shot at with an AK-47 automatic rifle...

Close-Up: Can Labour initiative help ad industry?
September 16, 2011... The political party is introducing a think tank to boost the UK's creative economy. Cuddling up to the creative industries isn't exactly a new phenomenon in Labour Party circles, although its announcement of the setting up of a network to...

Close-Up: My Life in Advertising ... Ida Rezvani, Dentsu London.
September 16, 2011... Name: Ida Rezvani Job: Managing director, Dentsu London The reason I got into advertising was... it was better than Ritalin for attention-deficit disorder. The campaign I'm most proud of working on is... Marks & Spencer 'food...

Media Perspective: Innovation in media agencies still exists. Good stuff, indeed.
September 16, 2011... It's been more than six years since Mark Jarvis, Jenny Biggam and Colin Mills flounced out of Carat to form the7stars, named after a pub in Holborn where the conspirators hatched their plan. It was the first full-service media independent...

Media Forum: Will ads on Twitter be a hit?(Interview)
September 16, 2011... Can the site's advertising offering live up to the hype, Alasdair Reid asks. In presentations to media agencies over the past couple of weeks, Twitter's sales people have been, perhaps understandably, rather prone to hyperbole. After all,...

Media: Headliner: Putting a British accent on a US fashion fixture.
September 16, 2011... Eilidh MacAskill's time at the US edition of InStyle has proved invaluable during her UK editorship, Sophie Maden reports. Eilidh MacAskill says being the editor of the UK edition of InStyle is the happiest she's been in her career. And...

Media Lifeline: Ellis Watson.
September 16, 2011... Newspapers and the North prove to be a stronger lure than working in TV at Syco. November 2000: After a career in low-key advertising and marketing jobs, Ellis Watson's big break arrives in 1994 when he becomes the joint marketing manager of...

Media Perspective: Blogs still have the power to challenge and shape opinion.(Viewpoint essay)
September 16, 2011... There's nothing I like more than discovering a new blog full of meaty thinking and new ideas. It doesn't happen much these days - blogging has slipped out of fashion - but when you do find a new one, it's often because someone really has...

Media: All about ... Yahoo!
September 16, 2011... How will it fare after the messy sacking of Carol Bartz, Alasdair Reid asks. It is sometimes said, often with more than a little justification, that the online media sector likes (very much to its disadvantage) to live in an 'eternal present'...

Media: Double Standards - How is the branded content market developing?(Phil Cresswell )(Interview)
September 16, 2011... Consumers can expect to see an increase in advertiser-funded content, both on TV and online, two experts say. PHIL CRESSWELL - IDEATION DIRECTOR, UM LONDON - With the advent of brand owners/advertisers investing directly in content, are...

Media: Things we like.
September 16, 2011... PJ Harvey's Let England Shake The Dorset-born singer-songwriter did the double last week by winning the Barclaycard-sponsored Mercury Prize with her album Let England Shake, something she also achieved in 2001 with her rock-oriented album...

Perspective: Industry idioms that need to be given the Room 101 treatment.
September 16, 2011... In no particular order, these are a few of my least-favourite things: A brain dump - revolting (but increasingly common) phrase designed to excuse an ill-considered, random pile of half-thoughts that are of absolutely no use or interest. AKA...

On the Campaign Couch ... with JB.
September 16, 2011... Q: My wife says that Morrisons' own brand of cornflakes is just as good as Kellogg's cornflakes and is cheaper. I disagree that it is just as good and sympathise with my children's pleas for the Kellogg product. She won't be persuaded and...

Best of the Blogs.
September 16, 2011... BUSINESS STUDIES AND ADVERTISING There has been a depressing wave of news about agencies in trouble around my way over the past couple of weeks, which reminded me of a post I wrote about how the people who run an agency actually need to know...

Does D&AD still matter?(Design and Art Direction )
September 16, 2011... Campaign asks if the new duo at the top of D&AD will be able to restore the Pencil to the status of a Cannes Lion. There must have been times when D&AD wondered whether it would see its 50th year. The industry's champion of creativity...

Japan gets back on its feet.
September 16, 2011... When a tsunami swept across Eastern Japan on 11 March, it took all forms of advertising with it. And although the world's third-largest ad market is close to making a full recovery, it has returned as a different industry. Robin Hicks reports....

The Work: Private View.(Russell Ramsey)(Viewpoint essay)
September 16, 2011... CREATIVE - Russell Ramsey, executive creative director, JWT London Have you noticed that everyone is doing promotions at the moment? I think some people call them 'activation ideas'. Free this, free that, twofor-one, chance to win, another...

Diary: Web witter.
September 16, 2011... On a Phones4u ad that has been criticised by the Advertising Standards Authority for 'mocking and belittling' Christianity in a national press campaign featuring a winking Jesus and the headline: 'Miraculous deals' (from Campaignlive). Adam...

Diary: ECDs lacking creativity.
September 16, 2011... It's London Fashion Week this week, so a good time to make our current crop of male senior creatives do us all a favour and put some clothes on. Fashionable clothes, that is. Otherwise, can they explain just how their current uniform of bland...

Diary: Shops learn their value.
September 16, 2011... If there was ever a way to get adland riled, it's by releasing an adapted version of Monopoly where London's agencies replace the capital's famous streets. So when an example of the game emerged early last week (from an unidentified source,...

Diary: Drum takes to the stage.
September 16, 2011... The agency Drum has been at the forefront of many content innovations, and its latest effort is no different. Last week, Simon Wells, its executive producer, launched a musical for the glam-rock legend Marc Bolan. The musical production of...

Diary: Tanks on 18 Feet's lawn.
September 16, 2011... 18 Feet & Rising found itself growing too big for its Wells Street offices recently. So it decided to move to a bigger place and, for reasons yet to be ascertained, buy an armoured fighting vehicle to put out the front Sadly, the move has...

Diary: Mahoney goes grunge.
September 16, 2011... Time for this month's 'agency bigwig pictured with a celebrity' Here's Euro RSCG's creative chief, Mick Mahoney, alongside the dreadlocked singer Newton Faulkner, who headlined a music festival that the agency put on recently. A big well-done...

Diary: Water-cooler monitor.
September 16, 2011... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Russell Hopson's new job as the managing director 22 mins of WPP's Team Red, servicing Vodafone. Can...

Diary: Pick of the Week - Ogilvy & Mather London/Kodak.
September 16, 2011... Matt Williams thinks that Ogilvy & Mather London has managed to capture every boy's dream in its latest ad for Kodak: 'What schoolboy hasn't pretended his garden is a football stadium at some point? Here, Kodak has taken that thought one...

Diary: Turkey of the Week - BBDO Dusseldorf/Uncle Ben's.
September 16, 2011... Sara Kimberley is in shock over how bad Uncle Ben's new 'Rice Time' ad by BBDO Dusseldorf is: 'The spot, which shows a group on men in an office rush to the kitchen when they see someone else open their Uncle Ben's rice pack, is truly...

Diary: Twitterati - A week in the life of ... Jason Goodman.
September 16, 2011... Jason Goodman, Founder and chief executive, Albion 620 Following 688 Followers @cdickens well I'm kind of smiling. 4 hour journey from house to empty stadium. Note to not work on holiday. 4 September Holidays work. Twickenham was...

The APG Creative Strategy Awards Shortlist 2011.
September 16, 2011... Foreword It's planning, but not perhaps as you know it. Everything changes. Everything stays the same. There are brilliant examples in the case studies before you. You'll find 'classic' planning that Stephen King would recognise - done...

AMV absorbs sister agency Weapon7.(Abbott Mead Vickers BBDO)(Brief article)
September 9, 2011... Weapon7, the digital shop, is moving into its sister Omnicom agency Abbott Mead Vickers BBDO. The shop will retain its own management team but AMV has appointed Adam Graham, the managing partner of Saint, as the new Weapon7 chief executive....

Molson Coors calls pitch.
September 9, 2011... Brewer kicks off creative review for relaunch of Worthington's and Caffrey's. Molson Coors is talking to agencies ahead of a relaunch of its Worthington's and Caffrey's beer brands. Agencies have been contacted by ISBA, which is acting as...

Tate seeks agency after Fallon split.(Brief article)
September 9, 2011... Tate, the group of art galleries, and its incumbent agency, Fallon, have parted company after seven years, sparking a review of its ad account. Marc Sands, the Tate director of audiences and media, has begun talks with agencies interested in...

Gocompare kicks off pounds 28m media review.(Brief article)
September 9, 2011... Gocompare.com, the price comparison website, is reviewing its pounds 28 million UK media planning and buying account. The company, well-known for its opera-singing brand character Gio Compario, has approached agencies as it looks to draw up a...

Media agencies vie for pounds 18m Post Office.(Brief article)
September 9, 2011... The Post Office is reviewing its media planning and buying account. It has issued a tender inviting agencies to pitch for a brief with a spend of up to pounds 18 million over the next two years. The appointed agency will be charged with...

Editor's Perspective: We need more support for creative industries.(Editorial)
September 9, 2011... One of the best things about the advertising industry is the thriving sense of community it still has, even though so many agencies have drifted away from the Soho streets that used to form the industry's spine. For a more physical sense of...

AA chair to steer Labour think tank.(appointment of Andrew McGuinness)(Labour Party (United Kingdom)(Brief article)
September 9, 2011... McGuinness to head Labour Party-backed creative network. Andrew McGuinness will chair a new 'creative network' set up by the Labour Party to draw up plans to turn small creative companies into world-beaters. The chairman of the Advertising...

Hagen to head up planning at Carat.(appointment of Dan Hagen)(Brief article)
September 9, 2011... Carat has appointed Dan Hagen as its head of planning. He takes over from Richard Morris, who was promoted to become the agency's deputy managing director in January. Hagen will join Carat at the end of September from MPG Media Contacts,...

Absolute Radio sale stalls over valuation.(Brief article)
September 9, 2011... The potential sale of Absolute Radio has stalled after its India-based owner Bennett, Coleman & Co could not agree on a price with the two remaining potential buyers, Virgin Radio International and UTV Media. Virgin Radio is understood to...

Aviva hires Albion to launch online car insurance brand.(Brief article)
September 9, 2011... Aviva has appointed Albion London to handle the advertising for the launch of its new online car insurance brand. The agency was awarded the business without a pitch, and will now be responsible for promoting Aviva's Quote Me Happy brand,...

Adam & Eve wins Pizza Express brief.(Pizza Express PLC)(Brief article)
September 9, 2011... Pizza Express has appointed Adam & Eve to handle its estimated pounds 3 million integrated advertising business. The agency picked up the account after a pitch, and will oversee the restaurant chain's advertising, digital marketing and...

Hopson takes up WPP Vodafone role.(Russell Hopson)(Brief article)
September 9, 2011... Russell Hopson, the group managing director of Rainey Kelly Campbell Roalfe/Y&R, is leaving the agency to take on the new role of global business director and managing director of WPP's Team Red, the bespoke unit that services Vodafone. ...

Matt Willifer named planning chief at WCRS.
September 9, 2011... WCRS&Co has appointed Matt Willifer, the former head of planning at M&C Saat- chi, as its executive planning director. He replaces Jonathan Moore, who left the agency in June, and will form part of the new WCRS management line-up,...

Harry's Nuts! - Harry's Nuts!(Harry Hill )(Brief article)
September 9, 2011... Harry Hill will draw portraits of fans using his own Fairtrade brand of nut as a canvas in a new campaign for Harry's Nuts! by Dare. An animated film, hand-drawn and voiced by Hill and animated by Dare, will be released, and Sainsbury's will...

Guinness - The flag.(Brief article)
September 9, 2011... Guinness has launched a pounds 3 million ad campaign, by Abbott Mead Vickers BBDO, in support of the Home Nations taking part in the Rugby World Cup. 'The flag' is shot by the Oscar-winning director of The King's Speech, Tom Hooper. It...

Virgin Trains - Fly Virgin Trains.(Brief article)
September 9, 2011... Virgin Trains has launched a 50s-style campaign by Elvis that promotes the service as the fastest way to travel between Birmingham and London. 'Fly Virgin Trains' runs across outdoor, press and social media. The work was written and art...

Regus calls review of its global media.(Brief article)
September 9, 2011... Regus, the office services supplier, is reviewing its international media planning and buying account. The supplier, which provides business suites, temporary offices, meeting rooms and outsourcing services, currently uses MEC Manchester as...

Weetabix Chocolate Spoonsize - Dancer.(Brief article)
September 9, 2011... Bartle Bogle Hegarty has created a new TV spot for Weetabix Chocolate Spoonsize that airs during The X Factor on 10 September. The ad stars the nine-year-old UK street dancer Arizona Snow performing a high-energy routine in her bedroom. As...

Fagan quits Golley Slater for iProspect.(Mark Fagan)(Brief article)
September 9, 2011... Mark Fagan, the media director at Golley Slater and former chairman and founding member of the IPA's Search Group, has been appointed as the head of performance media at iProspect. Fagan joins the Aegis digital performance agency to take...

Sharp appoints Work Club to Euro 2012 sponsorship task.(Brief article)
September 9, 2011... Sharp, the consumer electronics brand, has appointed Work Club as the lead agency to handle all of its brand and digital advertising across Europe in support of its sponsorship of the 2012 Uefa European Football Championship. Work Club, which...

IG Index - September switchers.(Brief article)
September 9, 2011... DDB UK has created a campaign for the financial spread-betting company IG Index that takes over a major route for City commuters. The 'September switchers' campaign - comprising outdoor, press and online - involves a takeover of Waterloo...