Campaign articles from September 2011, page 2

Campaign archives from September 2011

Media Headliner: 'Good cop' Howie personifies change at Aegis.(Interview)
September 30, 2011... The man filling the abrasive Steve Platt's shoes as the agency's head of trading has a more collaborative style. When we tell Azon Howie what some observers have been saying about his appointment, he confesses that he is a little bit...

Media Lifeline: David Emin.
September 30, 2011... The Trinity Mirror ad chief has benefited from the woes of his former employer. April 2000: David Emin, who had been The Sun's ad manager for many years (and was more latterly given responsibility for News of the World too), is promoted to...

Media Perspective: You now need to be a doer and a thinker to get on in adland.(Viewpoint essay)
September 30, 2011... When I was first trying to get work in advertising, the requirements were pretty clear. They wanted you to have a plausible manner, an appetite for long hours and, ideally, to have watched a few ads. The entry system was largely...

Media: All about ... Demand-side platforms.(Viewpoint essay)
September 30, 2011... Nick Ellsom on why advertisers should be getting excited about DSPs. We have always loved an abbreviation in our industry, but there is a particularly rich tapestry of new abbreviations on the scene at the moment. One in particular stands out...

Media: Things we like.
September 30, 2011... Late Tackle There has been far too many column inches over the past few months dedicated to magazines closing, so it's nice to talk about the launch of one instead. Late Tackle is a new football magazine written by real fans, meaning that...

Media: Double Standards - 'Coming in as a graduate, there's a lot of training'.(Interview)
September 30, 2011... Two new starters at media agencies share their thoughts on what attracted them to the industry, how their first jobs are going and how they are coping with the parties. AIMEE BREWERTON - communications planning assistant, Manning Gottlieb OMD...

Perspective: Adland needs to flaunt its sassy side to get the top talent.
September 30, 2011... There are just six organisations in the UK that take on more than 500 graduate recruits each year: PricewaterhouseCoopers, Deloitte, KPMG, Ernst & Young and the Royal Bank of Scotland. And then there's TeachFirst: a government-led...

On the Campaign Couch ... with JB.(Column)
September 30, 2011... Q: If you were in charge of an agency's talent management, Jeremy, what would you look for in your young hires? And would they all have to have university degrees? No. Insisting on a degree as an essential condition of application is a quick...

Dear NABS.(Transfer of Undertakings)(Viewpoint essay)
September 30, 2011... We recently finished a placement at an agency that we won't name working across its entire client roster, many of whom approved our work to be made. On our last day, we were told that keeping us on wasn't in the budget - this was despite...

Learning the ropes.(Viewpoint essay)
September 30, 2011... Falling roughly between The Apprentice and The X Factor, ad agencies' graduate recruitment schemes tend to be just as much fun and with an equally desirable prize awaiting the best candidates. Here, budding adlanders describe their work...

The Work: Private View.(Viewpoint essay)
September 30, 2011... CREATIVES - Christopher Ross-Kellam, Morgane Alexandre, graduate creatives, M&C Saatchi Hello! We're a team new to the industry that's been asked to tell those who have been in the business for years what we think. Ridiculous? Maybe....

Diary: Web witter.
September 30, 2011... On Alexander Lebedev, the owner of The Independent and the London Evening Standard, punching a businessman during a Russian television show (from Brand Republic). Sue Turner If only he'd done it on Newsnight. The most striking thing was...

Diary: The president and PM.
September 30, 2011... Last week's D&AD President's Dinner, at which the outgoing president, Simon 'Sanky' Sankarayya, handed over the baton to Bartle Bogle Hegarty's Rosie Arnold, pulled in an impressive audience. Impressive, that is, because the dinner, held...

Diary: Kitschcatt Nohr moves.
September 30, 2011... And so to Kitcatt Nohr Digitas' new old office. A perfunctory lick of paint and what looks like furniture borrowed from Elton John have transformed the sixth floor of the Saatchi & Saatchi building, the agency's new home (until the building...

Diary: When a CV just won't do.
September 30, 2011... For grads desperate to get a job in advertising, there's a fine line between looking keen and actually stalking people. One wannabe trying to get a foot in Wieden & Kennedy's door has most definitely crossed that line. He sent the...

Diary: Tackling burning issues.
September 30, 2011... We're sure it's a question every agency founder has pondered: if you could only save one of your partners from a burning building, who would it be? Luckily, most don't have to reveal all on a public forum, but that's the exact scenario that...

Diary: Offence at graphic talk.
September 30, 2011... Graphic designers are a sensitive bunch, as Dave Trott discovered when speaking about what makes posters iconic in his 'Outdoor Hall of Fame' talk (hosted by the Outdoor Media Centre at the ICA). At one point, a man in the audience asked...

Diary: Water-cooler Monitor.
September 30, 2011... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Bartle Bogle Hegarty's new campaign for British 1 hr 3 mins Airways. The 'premiere' bumper on Channel 4...

Diary: Pick of the Week - Adam & Eve/John Lewis.
September 30, 2011... Matt Williams is pleased that Adam & Eve and John Lewis have come up trumps again with their latest ad, to promote the department store's electrical department: 'The 'journey through life' idea may not be a new one, but the direction is...

Diary: Turkey of the Week - Adam & Eve/Halifax.
September 30, 2011... Jeremy Lee goes comatose with Adam & Eve's debut spot for Halifax: 'Talk about a disappointment. You wait more than a year for that infernal DLKW Lowe/Halifax FM campaign to finish and the new, and rather brilliant, agency comes up with...

Diary: Twitterati - A week in the life of ... Flo Heiss.
September 30, 2011... @Floheiss Flo Heiss, Executive creative director, Dare 230 Following 3,653 Followers Taxi no show. Going well. #flotravelstovegas 25 September Flying to Vegas today. It's going to be a looooooong journey instagr.am/p/OH4Vv/ ...

Intel in talks over global ad brief.
September 23, 2011... Processor giant, which has an estimated dollars 300m marketing budget, contacts agencies ahead of review. Intel, the processor company, is talking to agencies ahead of a potential review of its global advertising arrangements. Agency...

Hindmarsh steps up at M&C Saatchi.(Carrie Hindmarsh)(Brief article)
September 23, 2011... M&C Saatchi has promoted its managing director, Carrie Hindmarsh, to joint chief executive and made Mark Goodwin its creative director. Hindmarsh will work alongside Lisa Thomas, who was promoted to chief executive of M&C Saatchi...

Disney seeks agency to promote 2012 movies.(Walt Disney Co.)(Brief article)
September 23, 2011... The Walt Disney Company is looking for an agency to help promote its new film releases in 2012. A number of agencies have been contacted by the company over the past few weeks about the work. Disney currently uses several agencies on a...

British Airways calls review for BA.com.
September 23, 2011... British Airways is holding a review of the digital marketing activity for its BA.com website. The review is in its early stages, but a number of agencies have already been contacted directly. The brief is understood to include all...

Agencies line up for EDF Energy digital.(Brief article)
September 23, 2011... EDF Energy is talking to agencies about its UK digital advertising arrangements. The energy company has sent out two RFIs as it looks to hire a lead digital agency and a social media shop. The appointed agencies are expected to work closely...

Editor's Perspective - The art of copywriting is as important as ever.(Editorial)
September 23, 2011... There's a famous old Private Eye cartoon by Peter Cook and Barry Fantoni. It shows two men chatting at a party. 'I'm writing a book,' boasts one. 'Neither am I,' admits the other. Everyone in adland is writing a book these days. Or thinks...

Albion London to set up DM agency.(direct marketing)(Brief article)
September 23, 2011... Albion Cell will focus on digital sales, eCRM and live data. Albion London is launching a standalone direct marketing agency in a bid to offer clients a specialism in digital sales, eCRM and live data. Called Albion Cell, the agency opens...

Glue Isobar picks up Auto Trader account.(Brief article)
September 23, 2011... Auto Trader has appointed Glue Isobar to handle its pounds 4 million advertising account. The agency beat the incumbents, HMDG and Inferno, in a three-way shoot-out, ending both agencies' relationship with Auto Trader. Glue will be...

Four agencies vie for Anglian media.(Anglian Home Improvements)(Brief article)
September 23, 2011... Anglian Home Improvements, the windows and doors specialist, is reviewing its pounds 3 million media planning and buying account. Four agencies have been invited to pitch for the business, which has been held by All Response Media since 2005....

Birds Eye calls review of UK digital advertising account.(Brief article)
September 23, 2011... Birds Eye has called a review of its UK digital advertising business. The frozen-food company has approached a number of agencies regarding the account, which is currently with Glue Isobar. Glue was appointed in May last year to oversee...

Rapp London CEO Mitchell departs.(Brief article)
September 23, 2011... Rapp London's chief executive, Peter Mitchell, has left the agency. Mitchell, who was promoted to the role in 2009, is thought to be on gardening leave while he negotiates a departure settlement with the company. Sources suggested that...

Jim Thornton takes ECD role at Arnold KLP.(executive creative director)(Brief article)
September 23, 2011... Jim Thornton, the former creative director of Naked Communications and executive creative director at Leo Burnett, is joining Arnold KLP. He replaces Rob Macdonald and Simon Brotherson, who left the agency earlier this year, and becomes the...

MCAC - Touching myself.(Male Cancer Awareness Campaign )(Brief article)
September 23, 2011... The glamour model Rhian Sugden is fronting an ad for Male Cancer Awareness Campaign (MCAC). Created by JWT London, the online ad shows the model feeling her body She finds a pair of testicles in her knickers and checks them for signs of...

British Airways - Aviators.(Brief article)
September 23, 2011... British Airways has released a multi-million-pound brand campaign, its biggest in a decade, by Bartle Bogle Hegarty. The 90-second ad premiered on BA's official Facebook page yesterday (Wednesday). An online teaser campaign culminates with...

The British Skin Foundation - Flesh crawl.(Brief article)
September 23, 2011... The British Skin Foundation has launched its first campaign by Beta. The posters, designed to show the discomfort people experience when suffering skin disease, include a woman covered in insects and another with cracks across her body. The...

Sara Lee appoints OMD to media task.(Brief article)
September 23, 2011... Sara Lee, the food and beverage group, has consolidated its estimated pounds 125 million international media planning and buying account into OMD. OMD won the business after a final head-to-head pitch against MediaCom The review focused on...

Silver Spoon hands O&M Truvia launch.(Ogilvy & Mather London)(Brief article)
September 23, 2011... Silver Spoon, the Associated British Foods-owned sugar brand, has appointed Ogilvy & Mather London to handle the UK launch of its new Truvia natural sweetener brand. The agency was awarded the business without a pitch and will now work on...

Chemistry's Hiwaizi joins SapientNitro.(Omaid Hiwaizi)(Brief article)
September 23, 2011... SapientNitro has appointed Chemistry's Omaid Hiwaizi as its planning director as it looks to boost its strategy and analytics capability. Hiwaizi will work on UK and global client assignments while collaborating with the agency's creative and...

Government rejects calls for ban on junk-food advertising.(Brief article)
September 23, 2011... The Government has dismissed calls to tighten the rules over food ads only a week after news that Downing Street is considering a ban on all ads aimed at children. Ministers face criticism for sending mixed signals as the Cabinet Office...

Manning Gottlieb OMD wins Shelter account.(Brief article)
September 23, 2011... Shelter, the housing and homelessness charity, has appointed Manning Gottlieb OMD to handle its media planning and buying account. The agency won the business after a pitch and will work with the charity on activity that is set to include...

Coca-Cola - The great happyfication.
September 23, 2011... Wieden & Kennedy Amsterdam has released the latest instalment from its Coca-Cola 'happiness factory' series. The six-minute ad, the fifth in the series, is in the style of an animated musical and will be available on YouTube. Viewers are...

Orange - Phone breaks.(Brief article)
September 23, 2011... The latest Gold Spot for Orange features a tongue-in-cheek news report from a cinema. In it, audiences are having two-minute 'Orange phone breaks', where the movie is paused every 15 minutes so that they can make calls. Created by Fallon, the...

Canal+ - Borgia.(Brief article)
September 23, 2011... To promote a new TV series on Canal+ about the Borgia family, BETC Paris has created a poster campaign photographed by David LaChapelle. The series explores the history of the Borgias, who symbolised the decadence of the church in the 15th...

CST The Gate snares Aviva's Mugliston as chief executive.(Brief article)
September 23, 2011... CST The Gate has poached Aviva's global brand director, Luke Mugliston, to become its chief executive. Mugliston joins at the end of next month and will report to Peter Reid, the group chief executive of its parent company, Media Square. ...

RBS seeks agency for branch brief.(Royal Bank of Scotland)(Brief article)
September 23, 2011... Royal Bank of Scotland is searching for an agency to inform customers about the sale of its branches to Santander. The bank has approached a number of agencies, including non-roster shops, with the CRM brief. Activity will tell customers...

Karmarama lands Onken creative account.(Brief article)
September 23, 2011... Onken, the dairy brand, has appointed Karmarama to its ad account after a pitch. The move comes as Onken looks to relaunch its brand in the UK. Onken, which did not previously have a retained agency, used the AAR to co-ordinate a process...

Sainsbury's - Live well for less.(Brief article)
September 23, 2011... Sainsbury's has dropped its 'try something new today' strapline in favour of 'live well for less' in a campaign by Abbott Mead Vickers BBDO. The work urges customers to enjoy the small things in life by showing a man and his son making...

Carling - Brilliantly refreshing.(Brief article)
September 23, 2011... Carling, the Molson Coors-owned lager brand, has launched its first TV ad since appointing VCCP Blue, using the new strapline: 'Brilliantly refreshing.' The ad follows a commuter returning from work on a train who observes various scenes from...

Mastercard - Ask Buck.(Brief article)
September 23, 2011... Mastercard has launched a social media and online campaign featuring the former New Zealand rugby player Wayne 'Buck' Shelford, as part of its World Cup sponsorship. In the campaign, by R/GA, fans can 'Ask Buck' a question through Twitter,...

Craven exits Fallon for DLKW Lowe role.(DLKW Lowe appointed Jamie Craven as its head of design )(Brief article)
September 23, 2011... DLKW Lowe has hired Jamie Craven as its head of design. Craven joins the agency from Fallon, where he held an equivalent role He is the first senior appointment made by the agency's executive creative directors, Dave Henderson and Richard...

The Week: VisitEngland prepares 'national pride' drive for 2012.(Brief article)
September 23, 2011... VisitEngland has revealed details of its biggest domestic tourism push to date, which will aim to create national pride among Britons. The pounds 10 million campaign will use the Cultural Olympiad, the Olympic Torch Relay and the Queen's...

The Week: Quotes of the week.
September 23, 2011... 'It's appalling that the ad industry hasn't developed what it does with the 30-second spot.' Fru Hazlitt, the managing director of commercial and online at ITV, slams advertisers for their lack of innovation during a speech at the Royal...

The Week: Advertising news - ASA approves Heineken ad.(Advertising Standards Authority)(Brief article)
September 23, 2011... A Heineken ad that was challenged by rival Molson Coors and members of the public for linking alcohol with talent and popularity can stay on air after the Advertising Standards Authority rejected the complaints. The ad, 'the entrance', was...

The Week: Advertising news - Kellogg in cause-related first.(School Breakfast Club initiative)(Brief article)
September 23, 2011... Kellogg is throwing more weight behind its School Breakfast Club initiative with the launch of its first cause-related marketing campaign, in a move designed to heighten its standing as a supporter of healthy eating in schools. The campaign,...

The Week: Advertising news - RatedPeople trials TV push.(Brief article)
September 23, 2011... RatedPeople.com, the online recommendation service for trades people, is trialling its first TV ad in Scotland before a national roll-out in 2012. The 30-second spot has been created in-house and is running on ITV, Channel 4 and Channel 5...

The Week: Advertising news - Digital UK begins pounds 6m blitz.(Brief article)
September 23, 2011... Digital UK, the body charged with overseeing the switch from analogue to digital TV, is rolling out its biggest ad campaign yet, as it targets a 'smooth switchover' in London ahead of next year's Olympic Games. The capital's analogue TV...

The Week: Advertising news - CityJet seeks premium status.
September 23, 2011... CityJet, the London-based airline, is repositioning itself as a 'premium but friendly' carrier as it aims to build the brand through a pounds 1 million European marketing campaign. The campaign, created by Euro RSCG, marks the biggest...

The Week: Advertising news - Duck and Cover hunts 'face'.
September 23, 2011... The fashion brand Duck and Cover has launched a digital search for the new face of its marketing activity. The competition can be entered via a website, wewantyourface.com, or through the brand's official page on Facebook. A public vote will...

The Week: Advertising news - Aardman's 'dot' wins gongs.
September 23, 2011... The world's smallest stop-motion animation, by Aardman Animations for Wieden & Kennedy London and Nokia, helped UK agencies to a respectable haul at the Kinsale Shark Awards. The animation, 'dot', picked up gold in the 'best animation in...

The Week: Advertising news - Toyota unveils Facebook app.('outsmart life' campaign )(Brief article)
September 23, 2011... Toyota has launched an app that helps users create a snapshot of their Facebook activity, as part of its 'outsmart life' campaign for the Yaris model. The Social Snap Shot app, created by Glue Isobar, is designed for people with busy social...

The Week: Advertising news - Absolut goes interactive.('Absolut blank' campaign)(Brief article)
September 23, 2011... Absolut Vodka has launched an iPhone app to support its 'Absolut blank' campaign. The free app presents an audio-visual creation inspired by content submitted by users. It starts with a blank Absolut bottle-shaped canvas, which recalls the...

The Week: Media news - Downton Abbey is ratings hit.(Brief article)
September 23, 2011... The return of ITV's period drama Downton Abbey attracted a peak audience of 10.1 million viewers last Sunday, more than a third of the available TV audience, according to unofficial overnight figures. The first episode of the second series...

The Week: Media news - Diageo and Facebook in tie.(Brief article)
September 23, 2011... Diageo has struck a multi-million-dollar advertising deal with Facebook that will lead to the companies sharing skills and resources and the appointment of the drinks group's chief marketing officer, Andy Fennell, to the social network's client...

The Week: Media news - WPP: client budgets intact.
September 23, 2011... There is no sign that WPP clients have started to slash advertising budgets so far this year, although the outlook is 'soggier' towards the end of 2011, according to the group's chief executive, Sir Martin Sorrell. Speaking at the Royal...

The Week: Media news - Radioplayer users increase.(Brief article)
September 23, 2011... Radioplayer, the online radio streaming service provided by commercial stations and the BBC, celebrates its first half-year of operation this month by reporting that it attracted 6.7 million unique users in August, its highest figure to date....

The Week: Branding news - Shop pulls 'offensive' shirts.(Brief article)
September 23, 2011... Topman has withdrawn two T-shirts from its stores after a Twitter backlash that claimed the apparel's slogans were misogynistic and condoned domestic violence. The text on one of the printed T-shirts reads 'I'm so sorry, but...' followed by...

The Week: Branding news - GSK strikes McLaren deal.(McLaren and GlaxoSmithKline have entered into a strategic partnership )(Brief article)
September 23, 2011... McLaren and GlaxoSmithKline have entered into a strategic partnership that could lead to GSK's household products, such as Lucozade, appearing on Lewis Hamilton's Formula One car. The move marks the first time that McLaren has tied up with a...

The Week: Airtime rates on ITV1 could treble for local advertisers.(Brief article)
September 23, 2011... Local advertisers could see the cost of airtime on ITV1 treble after the Office of Fair Trading waved through the broadcaster's planned changes to its micro-regions. In September 2010, Campaign revealed that ITV had angered regional...

The Week: Quotes of the week.
September 23, 2011... 'Facebook are working with us to make sure that we are not only fan-collecting but that they are actively engaged and driving advocacy for our brands. We are looking for increases in customer engagement and increases in sales and (market)...

The Week: Creative reviews - An Abundance nets H&T task.(H&T Pawnbrokers appointed An Abundance)(Brief article)
September 23, 2011... H&T Pawnbrokers has appointed An Abundance to handle its UK creative account. The agency, founded in February by Amanda Phillips, the former chief executive of Proximity London, and Chris Ward, the former managing partner at Partners...

The Week: People news - Northcliffe hires Metro's Wall.(Brief article)
September 23, 2011... Karen Wall, the assistant managing director of Metro, has been appointed to the new role of executive director of talent, culture, communication and marketing at its sister regional group Northcliffe Media. Wall will have responsibility for...

The Week: People news - Daren Carter takes E.ON post.(Brief article)
September 23, 2011... E.ON has hired Daren Carter to replace its head of marketing communications, Catherine Woolfe, who is leaving to become the marketing director at the delivery service Collect+. Carter, a former Norwich Union and Ronseal marketer, will be...

The Week: People news - River swoops for Duckworth.(Jacquie Duckworth)(Brief article)
September 23, 2011... Jacquie Duckworth, the former associate publisher of Conde Nast's Easy Living, has joined River Publishing as its commercial director. Duckworth will be responsible for driving commercial revenues and report to the chief executive, Nicola...

The Week: People news - Liz Kershaw leaves Hearst.(Brief article)
September 23, 2011... Liz Kershaw, the executive group publishing director of Hearst Magazines UK's women's interest group, is leaving the company after 29 years. Kershaw has published brands including Cosmopolitan, Harper's & Queen, Esquire and, for the past...

The Week: People news - Marketing salaries revealed.(Brief article)
September 23, 2011... Public-sector marketing salaries outstripped those in the private sector in the year to June 2011, despite cuts to government marketing spend. Senior managers in the public sector earned an average of pounds 45,814, compared with the private...

The Week: International news - W&K Portland ad wins Emmy.
September 23, 2011... Wieden & Kennedy Portland's 'born of fire' ad campaign for Chrysler has won the 2011 Emmy Award for Outstanding Commercial. The spot, which starred Eminem and launched during this year's Super Bowl, beat five other ads, including 'Conan'...

The Week: International news - Publicis recruits Vervroegen.(Publicis Worldwide)(Brief article)
September 23, 2011... Erik Vervroegen, an associate partner at Goodby, Silverstein & Partners, is leaving to join Publicis Worldwide to form part of a new creative board. Jean-Yves Naouri, the executive chairman of Publicis Worldwide, has appointed Vervroegen...

The Week: International news - New Iris role for Nathans.(Luke Nathans )(Brief article)
September 23, 2011... Iris has appointed Luke Nathans to the new position of regional development director for Asia-Pacific. Nathans was previously the managing director of experiential at Iris Singapore. He will be responsible for expanding relationships with...

The Week: International news - BMW appoints agencies.(Brief article)
September 23, 2011... BMW North America has completed its agency review process by adding two new multicultural shops to its advertising roster. The car-maker has named Ramona as its Hispanic agency of record and appointed Sanders\Wingo Advertising as its...

The Week: International news - Tribal DDB scoops Cornetto.(Brief article)
September 23, 2011... Unilever has appointed Tribal DDB Singapore to handle the digital advertising for its Cornetto brand in the Asia-Pacific region during 2012. The agency won the business after a pitch and will be responsible for online implementation of the...

The Week: International news - Mediabrands hires Snyder.(Lauren Snyder)(Brief article)
September 23, 2011... Mediabrands has appointed Lauren Snyder as its new chief communications officer. Snyder joins the agency from Kerzner International Holdings, where she was the executive vice-president, chief communications officer. In her new role, Snyder...

The Week: International news - Woman sues after ad prank.
September 23, 2011... A US woman is to sue Toyota after claiming that she was intimidated by an online advertising campaign for the brand. Amber Duick alleges that she was terrorised in 2008 by the Saatchi & Saatchi campaign 'your other you', which promoted...

The Week: International news - Wunderman expands ZAAZ.(Brief article)
September 23, 2011... Wunderman is launching an Asia-Pacific division of ZAAZ, the Seattle-based digital marketing agency, out of its Singapore office. All existing resources within the Wunderman Singapore office will now be consolidated under ZAAZ. Meanwhile, the...