Campaign articles from September 2009

Campaign archives from September 2009

Dairy giant calls pounds 150m review.
September 25, 2009... Munch Bunch and Ski among brands up for pitch as Lactalis kicks off pan-European media overhaul. Lactalis, the owner of Munch Bunch and Ski yoghurts, is reviewing its estimated pounds 150 million pan-European media planning and buying...

Agencies cull grad intake in recession.(Brief article)
September 25, 2009... The number of graduates being hired by Britain's agencies is expected to drop by more than half this year. The industry normally takes on between 500 and 600 college-leavers a year. However, the IPA predicts that figures for 2009 will be...

DCSF seeks agency for child protection brief.(Department for Children, Schools and Families)(Brief article)
September 25, 2009... The Department for Children, Schools and Families has called a communications planning pitch for its child internet safety account. COI has already invited agencies to pitch for the campaign, which targets parents and children. It is aimed at...

Networks line up for Manpower ad task.(Brief article)
September 25, 2009... Manpower, the employment services group, has put its global advertising account up for pitch in a bid to consolidate the business into one agency network. The review is being contested between the Saatchi & Saatchi Fallon Group and a team...

BBC Trust slammed by MPs committee.
September 25, 2009... The BBC Trust has been accused of arrogance by a cross-party group of MPs for ignoring their concerns about the expansion of the BBC's commercial operations. A Commons culture select committee report this week railed against the Trust for...

Labour prepares for broadband tax levy.(Brief article)
September 25, 2009... The Government wants to push through its controversial pounds 6-a-year broadband tax before the General Election, despite opposition from the Conservative Party. The treasury minister, Stephen Timms, who is in charge of implementing the...

Albion beats VCCP to O2 mobile task.(Brief article)
September 25, 2009... Albion London has launched a new O2-backed and online-only mobile network called giffgaff, which encourages users to get involved with the brand by creating content and suggesting new ideas and product innovations. The agency won the account...

WSFF appoints Mother for first national ad campaign.(Women's Sport and Fitness Foundation )(Brief article)
September 25, 2009... The Women's Sport and Fitness Foundation has appointed Mother to create its first national ad campaign. The agency pitched against Bartle Bogle Hegarty and Leagas Delaney to secure the account. It will now create a campaign, aimed at...

ASA bans five HSE asbestos radio ads.(Advertising Standards Authority)(Brief article)
September 25, 2009... The Advertising Standards Authority has banned five radio ads for the Health and Safety Executive that warned of the dangers for tradesmen exposed to asbestos. Claims made in the ads, by Cheethambell JWT, were challenged by The Asbestos...

Sony's Twilight Football promotion starts in France and ends in South Africa.(Brief article)
September 25, 2009... On Tuesday night, as the sun went down in the mountains of the Mer de Glace in France, the first game in Sony's Twilight Football promotion kicked off. The game carried on until a light sensor decreed that twilight had passed, whereupon a...

Ling joins MEC as global business MD.
September 25, 2009... Mediaedge:cia has hired Ed Ling, a founding partner of AnalogFolk, as its managing director for global solutions. Ling, who left AnalogFolk in July, will lead Mediaedge:cia's 100-strong global solutions business team in London, which manages...

Agencies line up for Qatar tourism brief.(Qatar Tourism Authority)(Brief article)
September 25, 2009... The Qatar Tourism Authority, the organisation that promotes Qatar as a holiday destination, is on the hunt for an advertising agency. The body has contacted a number of undisclosed agencies with a view to holding a pitch for the business. ...

Bluewater puts CRM work up for grabs.(customer relationship management)(Brief article)
September 25, 2009... Bluewater is seeking a direct agency to handle its customer relationship marketing. Lend Lease Retail and Communities Group, which owns the shopping centre in Kent, has contacted agencies with a brief to increase repeat visits and attract new...

Momentum Pictures in pounds 9m media review.
September 25, 2009... Momentum Pictures, the film distribution company, is reviewing its pounds 9 million media planning and buying business. The account is currently held by the entertainment media agency, Target Media. Agency sources said Momentum has drawn up a...

DoH selects CMW for Healthy Start.(Brief article)
September 25, 2009... The Department of Health has hired CMW to handle direct marketing for its Healthy Start voucher scheme. The agency won the account after a pitch against two undisclosed agencies, in a process handled by COI. CMW will create marketing...

Sky Pub Sports calls pitch for direct marketing task.(Brief article)
September 25, 2009... Sky Pub Sports is looking for an agency to handle its direct marketing activity. The division, which supplies Sky Sports programming to 46,000 pubs and clubs in the UK, is said to be holding credentials meetings with direct agencies about its...

The Week: Advertising News - ID card marketing blasted.(Brief article)
September 25, 2009... The Conservative Party has criticised the marketing activity for the Government's ID cards scheme as a waste of taxpayers' money. The Identity and Passport Service is to launch a campaign, featuring animated fingerprint characters, to businesses...

The Week: Advertising News - Money giants' value drops.
September 25, 2009... The value of financial brands such as American Express, Citi and UBS have been the hardest hit in the latest Business Week/Interbrand Global Brand Study. The highest-placed finance brand, American Express, fell from number 15 to number 22, and...

The Week: Advertising News - Yahoo! launches campaign.
September 25, 2009... Yahoo!, the global multimedia company, is rolling out a pounds 60 million global marketing campaign informing customers that 'the internet is under new management: yours'. The campaign, created by Ogilvy Advertising, will launch in the US on 28...

The Week: Advertising News - Green Party targets Labour.(Brief article)
September 25, 2009... Gordon Brown, Peter Mandelson and Jack Straw are being portrayed as tired and worn-out politicians in a new outdoor campaign for the Green Party. Created by glue London, the posters have been launched to coincide with the Labour Party...

The Week: Media News - ITV takes on STV in court.(Brief article)
September 25, 2009... ITV has started legal proceedings against STV, which holds the ITV1 licence in Scotland, in a bid to claim pounds 38 million. It says the money is owed as a result of STV 'not honouring its contractual contributions towards the network programme...

The Week: Media News - Digital adspend to climb.(Brief article)
September 25, 2009... WPP's Group M has predicted that global digital adspend will rise 11 per cent next year to dollars 65 billion and will account for nearly 15 per cent of all measured media. The figure is up from an anticipated 13 per cent in 2009. ...

The Week: Media News - The Observer will not close.(Brief article)
September 25, 2009... Guardian News & Media has said its Sunday title, The Observer, will not close. The company said it intends to look at ways to further integrate the editorial teams of the paper with the sister title The Guardian. -------------------- ...

The Week: Media News - BBC hits back at Bradshaw.(Ben Bradshaw)(British Broadcasting Corp.)(Brief article)
September 25, 2009... The BBC's director-general, Mark Thompson, has hit back at Ben Bradshaw's criticisms of the BBC Trust and accused the Culture Secretary of political interference. Speaking at the Royal Television Society in Cambridge, Thompson also said the...

The Week: Media News - LVMH loses keyword battle.(Moet Hennessy Louis Vuitton)(Brief article)
September 25, 2009... Google has won the first round of its European Court of Justice battle against Moet Hennessy Louis Vuitton to defend its right to sell brand name keywords for search advertising to rival brands. The European Court of Justice said: 'Advocate...

The Week: Media News - Google launches ad idea.(DoubleClick Ad Exchange)(Google UK Ltd.)(Brief article)
September 25, 2009... Google has launched DoubleClick Ad Exchange, its display advertising marketplace. The ad exchange, which had been used on an invitation-only basis by publishers and advertisers, is now is open to buyers and sellers. -------------------- ...

The Week: Media News - Spectator sets online fees.(Brief article)
September 25, 2009... The Spectator is to charge visitors to its website for magazine content viewed online. The publisher is due to launch a subscription model involving an online-only version, and subscriptions to the magazine will include access to online content....

The Week: Media News - Freesat sales up by half.(revenue report)(Financial report)(Brief article)
September 25, 2009... Freesat, the subscription-free digital satellite TV company, has announced that its sales have increased by 50 per cent over the past four months. The service, which was launched by the BBC and ITV in May last year, now has around 600,000...

The Week: Media News - Arqiva names new service.(video-on-demand service Seesaw)(Brief article)
September 25, 2009... Arqiva, the broadcast company, is expected to name its forthcoming video-on-demand service Seesaw. The video-on-demand service is based on technology that was meant for Project Kangaroo, which Arqiva bought from ITV, BBC Worldwide and Channel 4...

The Week: Media News - BSkyB faces rival's wrath.(British Sky Broadcasting Group PLC)(Brief article)
September 25, 2009... Virgin Media has hit back at BSkyB over Ofcom's review of premium pay-TV pricing. Neil Berkett, the chief executive of Virgin Media, accused Sky of 'unfair pricing' and 'manipulating' distribution of sport and movie content. Berkett's comments...

The Week: Media News - DfT drink-driving ad wins at Radio Advertising Awards.(Department for Transport)(Brief article)
September 25, 2009... The most outstanding radio ad at this year's Radio Advertising Awards went to a Department for Transport campaign by Leo Burnett and Abbott Mead Vickers BBDO, with Carat and Starcom, warning about the penalties for drink-driving. The judges...

The Week: Best of the blogs - Outsourcing has benefits.
September 25, 2009... There's always been discord in agencies over giving ideas away for free. But it was always a case of swings and roundabouts on the income front - you lost your idea, but gained someone else's in return. But if outsourcing becomes established,...

The Week: City news - Mixed results for John Lewis.
September 25, 2009... The John Lewis Partnership has announced mixed results for the half-year ending 1 August. The retail group announced that sales at Waitrose increased by 1.8 per cent with operating profits rising by 15.7 per cent. However, sales at the John...

The Week: People News - Sorrell warning for adland.(Martin Sorrell)(Interview)(Brief article)
September 25, 2009... Sir Martin Sorrell, the chief executive of WPP, has played down claims that marketers are ready to invest more in their brands, despite the improving mood within the industry. In interviews with the Financial Times and The Wall Street Journal,...

The Week: People News - MasterCard promotes Broe.(Rita Broe)(MasterCard Europe S.P.R.L.)(Brief article)
September 25, 2009... MasterCard has promoted Rita Broe to the role of group head of European marketing, following the departure of Pedro Rangel. Broe was previously the head of marketing for MasterCard UK and Ireland, where she played a key role in the brand's...

The Week: People News - Bennett leaves Worldwide.(Jana Bennett)(BBC Worldwide)(Brief article)
September 25, 2009... Jana Bennett, the highest-ranking woman at the BBC, has left her role as a non-executive director of BBC Worldwide, the corporation's commercial arm, because of potential 'conflicts of interest'. Bennett, the first director of BBC Vision, is...

The Week: People News - Indy swoops for Davies.(Simon Davies)(Independent Newspapers)(Brief article)
September 25, 2009... Simon Davies, the advertising director on the London Evening Standard, has replaced Daryl Fielding as Independent Newspapers' commercial director. Davies was the advertising director on The Mail on Sunday for four years before he joined the...

The Week: People News - Reid departs MySpace UK.(Nick Reid)(Brief article)
September 25, 2009... Nick Reid, the head of sales at MySpace UK, is leaving the social networking site at the end of October to pursue other job opportunities Reid has spent three years at MySpace, after joining the site from Emap, where he was the head of online...

The Week: People News - Waters takes Aegis role.(Nick Waters)(Brief article)
September 25, 2009... Mindshare's EMEA chief executive, Nick Waters, is leaving the agency to join Aegis as its chief executive of Asia-Pacific. He will replace Patrick Stahle, who is retiring to follow a non-executive career. The move has prompted Mindshare to look...

The Week: People News - TradeDoubler hires Burgess.(Simon Burgess)(Brief article)
September 25, 2009... TradeDoubler has appointed Simon Burgess as its managing director He will join on 1 December from Unique Digital, where he was a managing partner. Burgess replaces Ben Wood, who left in May to become the managing director of Diffiniti, the Aegis...

The Week: People News - NI to retain freesheet staff.(News International PLC)(Brief article)
September 25, 2009... Senior staff at thelondonpaper, including the managing director, Ian Clark, and the editor, Stefano Hatfield, are talking about new roles within its parent company, News International, after the freesheet's closure. NI is expected to keep on 20...

The Week: People News - Murdoch in digital launch.(Shine Group)(Bebo)(Elisabeth Murdoch)(Brief article)
September 25, 2009... Elisabeth Murdoch, the chairman and chief executive of the independent TV producer Shine Group, is teaming up with Joanna Shields, the former Bebo chief executive, to launch a digital media content venture. Shields will be the chief executive of...

The Week: Advertising reviews - Paddy Power calls ad pitch.(Brief article)
September 25, 2009... Paddy Power is reviewing its pounds 2 million UK advertising account only a year after appointing Karmarama. The bookmaker has started contacting agencies with a view to assembling a shortlist of three or four in the next few weeks. The review...

The Week: Advertising reviews - Big wins Holland & Barrett.(Big Communications Ltd.)(Brief article)
September 25, 2009... Holland & Barrett has handed its pounds 6 million advertising account to Big Communications just five months after moving the account to WCRS. The agency picked up the business following a pitch against an undisclosed number of agencies....

The Week: Media reviews - MCFC appoints PHD North.(Manchester City Football Club)(Brief article)
September 25, 2009... Manchester City Football Club has awarded its media business to PHD North. The appointment follows the arrival of the former Fallon director Chris Kay as head of marketing in June. -------------------- Did you find this article useful? Why...

The Week: Media reviews - Mindshare nets FSCS brief.(Financial Services Compensation Scheme)(MindShare UK)(Brief article)
September 25, 2009... The Financial Services Compensation Scheme has appointed Mindshare to handle its pounds 4 million communications planning account Mindshare will plan an awareness campaign to build the profile of the FSCS, which pays out compensation to...

The Week: DM Reviews - Rapier scoops VAT task.(HM Revenue & Customs)(direct marketing)(Value added tax)(Brief article)
September 25, 2009... HM Revenue & Customs has hired Rapier to handle a direct marketing campaign that informs businesses about the upcoming rise in VAT. Rapier won the account after a pitch against two undisclosed agencies, in a process handled by COI. ...

The Week: Simon Waterfall parts company with digital agency Poke.(Brief article)
September 25, 2009... Simon Waterfall, a co-founder and creative director of Poke, is leaving the digital agency. Waterfall will wind down his day-to-day responsibilities as a creative director on specific accounts over the coming months. He plans to take some...

The Week: The best of campaignlive.co.uk.(Brief article)
September 25, 2009... - 'At the Fairtrade Foundation, we think Fallon has totally captured the love of music, dance and community celebration that anyone who has ever visited Ghana will instantly recognise. We're glad Cadbury and Fallon worked so closely with...

Close-up: Make your own adland rising star.
September 25, 2009... Now we don't want to suggest that advertising is anything other than a business full of stimulating, colourful and highly individualistic people. But welcome to Campaign's cut-out identikit advertising doll. Designed to help the industry's...

Close-up: The expert guide to getting ahead in advertising.
September 25, 2009... Ignore most advice, be inquisitive and don't forget to say thank you. Four industry stalwarts give grads their top tips. 'DILIGENCE BEYOND COMMON SENSE IS A MUST' - TIM DELANEY, CHAIRMAN, LEAGAS DELANEY Advertising is a meritocracy peopled...

Close-up: Is radio a good entry point for grads?
September 25, 2009... The medium offers fledgling creatives the chance to hone their craft skills, Anne Cassidy writes. Undervalued and often ignored, radio continually struggles to win the respect, and even interest, of creatives made giddy by the bright lights...

Close-up: The Hot Seat - Nick Lee, Job Graduate account man, Abbott Mead Vickers BBDO.(Interview)(Brief article)
September 25, 2009... - You've got five hours left before the world explodes. What do you do? Surround myself with those I love (preferably in a space-worthy vessel). - What's your best joke? Did you know Craig David is going to be part of the GB archery...

Campaign promotion: The picture outdoor.
September 25, 2009... Rob Atkinson, Managing Director, Clear Channel Outdoor UK The Big Picture for outdoor this year is that brands and their agencies continue to use the world's oldest medium in new and exciting ways, while remaining true to the creative...

Media Perspective: Media agencies are displaying maturity in their staff welfare.
September 25, 2009... It seems staggering that a graduate would choose to work at a media agency. For a start, what kind of strangely focused character even knows what a media agency is before they leave university? And then, once these agency starters do arrive at...

Media Forum: Is media still a good career?(Viewpoint essay)
September 25, 2009... Can media still be a creatively satisfying career option, Alasdair Reid asks. On average, graduate intake has been lower than usual on both sides of the media buying and selling fence this year - for obvious reasons. But it's interesting to...

Media: Chatter.(Quotation)
September 25, 2009... - 'I know of no other area of public life where the same body is both regulator and cheerleader.' - The Culture Secretary, Ben Bradshaw, attacks the role of the BBC Trust, questioning its long-term future - 'There's no point in us subsidising...

Media Headliner: 'Probably the most important person at ITV'.
September 25, 2009... Gary Digby has led the broadcaster through the CRR minefield, but his battle is far from over. Alasdair Reid reports. Strange days at ITV. When we put a call in to the network's corporate press office to explain what we're up to, we don't...

Media Lifeline: Andy Duncan.
September 25, 2009... The Channel 4 chief executive is set to leave a broadcaster still seeking a solution to its funding shortfall JULY 2005: The BBC marketing director Andy Duncan is named the chief executive of Channel 4, succeeding Mark Thompson, who had left...

Media Perspective: Shielding the brand owner behind the market researcher.(Column)
September 25, 2009... The two best-received columns I've ever written were the ones about traffic people and agency IT departments. 'Best received' meaning a couple of people e-mailed me to say thanks, which was very nice of them because normally I don't hear a...

Media: All about ... Media agency staff retention.
September 25, 2009... What are agencies doing to keep hold of their valued staff? It's been a depressing time for many at media agencies. Pressures on margins seem to have been matched by pressures on agency staff time commitments and work/life balance. Within...

Media: Things we like.(Viewpoint essay)
September 25, 2009... BEN BRADSHAW ATTACKS THE BBC TRUST It was good to see the Culture Secretary, Ben Bradshaw, shake the BBC luvvies out of their collective coma at last week's Oxford Media Convention. His comments on the BBC Trust stirred delegates from their...

Media: Double standards - Helping preserve the future of the media industry.(Interview)
September 25, 2009... Liz Nottingham and Helen Brown on the challenges of discovering and nurturing talent in the downturn, and why the media business remains a great place for graduates to be. LIZ NOTTINGHAM, HR DIRECTOR, STARCOM MEDIAVEST GROUP; CHAIRMAN, IPA...

The World: Minneapolis - StrawberryFrog wins digital Pampers brief.(Brief article)
September 25, 2009... StrawberryFrog has picked up the global digital advertising business for Pampers, the Procter & Gamble-owned babycare brand. P&G handed the agency the business after a pitch that also involved Digitas and Bridge Worldwide. ...

The World: Detroit - Grey out of Chrysler pitch due to conflict with Ford.
September 25, 2009... Grey Advertising, the WPP-owned creative agency, has been forced to withdraw from pitching for the Chrysler Group advertising account, following pressure from Ford. Despite Grey not working on any elements of the Ford business, it has been...

The World: New York - Mars rejigs agency assignments for main brands.(Brief article)
September 25, 2009... Mars is poised to shake up creative assignments on key brands to ensure that each has a single agency in major markets. The brands are expected to include Snickers, Whiskas and Dove chocolates. As a result, BBDO will regain the Snickers...

The World: New York - Print and radio fare badly as total adspend falls.(Brief article)
September 25, 2009... Advertising spend in the US plummeted by 14.3 per cent to dollars 60.9 billion in the first half of 2009, according to the latest data released by TNS Media Intelligence. Only two of the 19 media sectors measured posted growth during the...

The World: Hong Kong - L'Oreal puts media account up for grabs.(Brief article)
September 25, 2009... L'Oreal, the French cosmetics brand, has called a pitch for its media planning and buying business in Hong Kong. Carat and ZenithOptimedia have been shortlisted for the business, with an initial round of pitches having taken place earlier...

The World: Austin Dell fined dollars 4m for 'false' financing promotion.(Brief article)
September 25, 2009... Dell is to pay dollars 4 million in penalties and restitution for 'fraudulent and deceptive business practices'. New York Attorney General Andrew Cuomo accused Dell of 'scamming consumers across New York State', after it advertised...

The World: New York - BBDO appoints Ng from Proximity Malaysia shop.(Brief article)
September 25, 2009... BBDO New York has appointed Ronald Ng, the chief creative officer of BBDO/Proximity Malaysia, as its executive vice-president and executive creative director. From December, Ng will work closely with Bill Bruce, the chairman and chief...

The World: New York - Activia maker to pay consumers for health claims.(Brief article)
September 25, 2009... The Dannon Company (Danone outside the US) will reimburse consumers for up to dollars 100 worth of Activia and DanActive yoghurt purchases in order to settle a class-action lawsuit that accused it of overstating health benefits in ads. The...

The World: Berlin - JCDecaux boosts stake in Wall to majority holding.(Brief article)
September 25, 2009... JCDecaux has increased its stake in Wall, the Berlin-based out-of-home advertising agency, from 40 per cent to 90.1 per cent. The French outdoor advertising company increased its share by purchasing the stake held by Hans Wall, the company's...

The World: Dubai - Saatchi & Saatchi lures Lineveldt for Dubai posting.(Brief article)
September 25, 2009... Saatchi & Saatchi Dubai has appointed Marc Lineveldt as the agency's regional creative director. Lineveldt joins the agency from FP7 Dubai, where he had held the position of executive creative director. Before working at FP7, he was the...

The World: Spikes Festival marks a new era for Asia-Pacific.
September 25, 2009... JWT is the big winner but the 2009 festival, with more than 2,600 entries, is a sign of growing strength across the region. The 2009 Spikes Asian Advertising Festival, which ended in Singapore last Friday, may well go down as a significant...

Opinion: Agencies can't turn their back on next generation.(Viewpoint essay)
September 25, 2009... Campaign's graduate issue appears at a bitterly ironic time. Never have college-leavers, their job prospects bleak, been more eager to join the ad industry. Rarely have agencies been so badly placed to take them on. For some years, adland cursed...

Opinion: Perspective - Can great art be created to a commercial brief?(Viewpoint essay)
September 25, 2009... I've been trying to decide what I think of Fallon's latest iteration of the Glass and a Half Full positioning for Dairy Milk. It's a record called Zingolo, with a music video directed by Ringan Ledwidge, created to promote Cadbury's new...

Opinion: On the campaign couch ... with JB.(Column)
September 25, 2009... We're close to hiring a senior person who has some 'previous' in agencies. Having had a very strong recommendation from the headhunter (who's placed him before), and on the basis of several interviews here, we're convinced of his side of the...

If I launched an agency ..(Viewpoint essay)
September 25, 2009... Freelancers rather than full-time staff; a constantly evolving agency name; and no permanent clients. Is this the future of the ad agency? Campaign asked seven wannabes what their own agency would look like, what its primary function would be...

The Work: New Campaigns - UK.
September 25, 2009... CADBURY DAIRY MILK - ZINGOLO CREDITS Project: Zingolo Client: Phil Rumbol, marketing director, Cadbury Dairy Milk Brief: Celebrate Cadbury Dairy Milk's move to Fairtrade Creative agency: Fallon Writers/art directors: Filip Tyden, Dan Watts, Chris...

The Work: Graduate Work - UK.
September 25, 2009... ARMY - VICTORIA CROSS CREDITS Project: Victoria Cross Clients: Army, COI Brief: During Black History Month, demonstrate the Army's commitment to equal opportunities Creative agency: Publicis Writer: Matthew Lancod Art director: Robert Amstell...

The Work: New Campaigns - The World.
September 25, 2009... AUDI - INTELLIGENTLY COMBINED - EUROPE CREDITS Project: Intelligently combined Client: Audi AG Brief: Use consumers' knowledge of the intelligence needed to finish a Rubik's Cube to convey the technical superiority of the Audi A4 2.0 TDIe by...

The Work: Private view.(Viewpoint essay)
September 25, 2009... CREATIVES - DARREN BERESFORD, RICHARD GAYTON, CREATIVE TEAM, FALLON It's difficult writing this as a team because we disagree on nearly everything. Including that opening sentence. But for the sake of simplicity, we'll refer to ourselves as...

Diary: On the QT ..(Diary entry)
September 25, 2009... Lucky the press were not invited to the opening of M&C Saatchi's Toyko office. Unable to be present himself, Maurice Saatchi videoed a speech, which he closed with a few sentences in Japanese. Since his Lordship's knowledge of the language...

Diary: No long-haul flight can stop this crock.(Diary entry)(Brief article)
September 25, 2009... Diary thinks it's time Moray MacLennan packed it in. No, not the ad business. We're sure the M&C Saatchi worldwide chief executive has a lot of mileage left in him yet. But athletics? Well, that's another story. At 48, the one-time adland...