Campaign articles from September 2008

Campaign archives from September 2008

Samsung reviews digital ad business.(advertising)(Brief article)
September 26, 2008... Samsung has called a review of the digital advertising arrangements for its mobile phone handsets. The electronics giant has contacted a number of undisclosed digital agencies via its Korean headquarters with a view to holding a pitch for...

Agencies line up for Tories' DM account.(direct marketing)(The Conservative Party )(Brief article)
September 26, 2008... The Conservative Party has called a review of its direct marketing account. The party has contacted agencies with a brief to build public support and help raise money. The review is being handled by the AAR. The Tories are thought to...

Powerade calls pan-Euro advertising pitch.
September 26, 2008... Powerade, the Coca-Cola-owned energy drink, has called a review of its pan-European advertising account. Mother, the incumbent, has been asked to repitch for the account but it is unclear which other agencies are involved. The...

Sorrell predicts gloom until 2010.
September 26, 2008... Ad industry leaders warn that the negative impact of the global financial crisis will be deep and long. The marketing communications industry has been warned to prepare for a recession that could be deep and long and which could see some...

Amway calls pitch for Europe DM brief.(direct marketing)(Brief article)
September 26, 2008... Amway, the multinational direct sales company, is on the hunt for a pan-European direct marketing agency. The Alticor-owned company, which does not currently have an incumbent DM agency, wants to raise awareness of the Amway brand across...

GT to handle digital TK Maxx business.(TJX Companies Inc. TK Maxx)(Brief article)
September 26, 2008... GT is poised to win the pan-European digital advertising account for the high-street retailer TK Maxx. TJX Europe, the owner of the discount clothing retailer, called a pitch for the digital account in July. TK Maxx had no incumbent...

Proximity lands Reader's Digest direct task.(The Reader's Digest Association Ltd. appointed Proximity London)(Brief article)
September 26, 2008... Proximity London has been appointed to create a direct marketing campaign to relaunch the general interest monthly magazine Reader's Digest, after a pitch against undisclosed agencies. The initial brief given to Proximity will be to...

TBWA forms digital agency for Adidas.(TBWA Worldwide)(adidas-Salomon AG)(Brief article)
September 26, 2008... TBWA\Worldwide is to launch a new agency called Riot to run the global Adidas digital account. Based in Amsterdam, it will be headed by Colleen DeCourcy, TBWA's global digital creative director, who will relocate from New York to the...

'Perfect Day' Rood joins Tomboy Films.
September 26, 2008... Gregory Rood, the director of the BBC's award-winning 'Perfect Day' ad, has joined Tomboy Films after taking a ten-year break from the UK advertising industry. Rood's past work also includes a Nike ad starring Eric Cantona that spoke out...

Govt to reject watershed.(government)(Brief article)
September 26, 2008... The Labour Party is set to reject calls for a pre-9pm ban on alcohol ads on TV. The Government is expected to reject calls by MPs for a 9pm watershed for alcohol advertising on television, despite pressure at this week's Labour Party...

Tollett and Stamp depart DDB for A&E.(Adam & Eve)(Ben Tollett)(Emer Stamp)(Brief article)
September 26, 2008... Adam & Eve has poached Ben Tollett and Emer Stamp from DDB London as its first creative directors. The pair, who most recently worked on the Volkswagen account at DDB, will report to Ben Priest, the creative founding partner at Adam &...

VCCP set to scoop DoH hep C account.(Department of Health)(hepatitis C)(Brief article)
September 26, 2008... VCCP is tipped to win the Department of Health's hepatitis C-awareness ad account. The agency pitched against Chick Smith Trott and Rainey Kelly Campbell Roalfe/Y&R in a review handled by COI. The campaign will focus on raising...

Twinings invites agencies to pitch for digital business.(R. Twining and Company Ltd.)(Brief article)
September 26, 2008... Twinings has kicked off a review of its digital advertising account, and has approached digital and advertising agencies to pitch for the business. The process is in its early stages, with a formal pitch expected in October. It is...

AKQA clinches Heineken's global digital advertising account.(Heineken U.K. Ltd.)(Brief article)
September 26, 2008... AKQA has won the global digital advertising account for Heineken after a pitch against undisclosed agencies. The pitch, which was led from Amsterdam, took place in August. It is understood that the agency's brief will be to create...

Paddy Power calls advertising review.(Brief article)
September 26, 2008... Paddy Power, the gambling chain, has called a review of its pounds 1 million advertising business. The successful agency will be briefed to produce above-the-line and online campaigns for the bookmaker, which has a history of...

AMV hires 'Singing in the Rain' creators.(Abbott Mead Vickers/BBDO Ltd. appoints Steve Jones and Martin Loraine)(Brief article)
September 26, 2008... Abbott Mead Vickers BBDO has hired Steve Jones and Martin Loraine, the creators of VW's 'Singing in the Rain' ad, as creative directors. The pair, who have been working freelance since leaving Rainey Kelly Campbell Roalfe/Y&R earlier in...

The Week: Advertising news - The Sun ad pushes price.(advertising)(Brief article)
September 26, 2008... The Sun has launched a poster ad featuring a till receipt to promote the tabloid's 30p coverprice. The 'all for just 30p' ad shows a receipt listing content areas covered by the paper. The campaign, devised by Euro RSCG, will be...

The Week: Advertising news - Dylan is HMV's 'inspiration'.(Bob Dylan )(Brief article)
September 26, 2008... HMV has signed up Bob Dylan as the 100th artist to appear in its long-running 'my inspiration' campaign. The ads, in which Dylan cites lines from the Robert Burns poem A Red, Red Rose, break on 29 September in national and consumer music...

The Week: Advertising news - Which? rounds on ad ban.(Brief article)
September 26, 2008... Which? is mounting further pressure on the Government to extend its ban on junk-food advertising to family-oriented programmes such as ITV's Britain's Got Talent and Beat The Star. The consumer watchdog wants the ad restrictions, which...

The Week: Advertising news - Google is a top-ten brand.
September 26, 2008... Google has become one of the top ten most valuable global brands for the first time ever, according to Interbrand's annual survey. The internet giant rose ten places from 20th to tenth in the branding consultancy's annual chart, in which...

The Week: Media news - Global Radio names teams.(Global Radio S.A's merger with GCap Media PLC)(Brief article)
September 26, 2008... Global Radio has created five agency sales teams, one client sales team and one interactive sales team, following its merger with GCap Media. Don Thomson, currently the Global Radio chief operating officer, will become the acting group...

The Week: Media news - Nokia lifts lid on mobile TV.(launch of mobile TV Capsule 96)(Brief article)
September 26, 2008... Nokia has launched Capsule 96, a mobile TV channel that offers consumers short-form entertainment and lifestyle programming. The programmes, which will all be 96 seconds long, feature comedy, fashion, motoring and design content, and will...

The Week: Media news - Five reinvents on-air idents.(Channel Five Holdings Ltd.)(Brief article)
September 26, 2008... Five is to relaunch its on-air identity, and is changing how it runs idents around ad breaks and programmes. The new identity, which has been created by dixonbaxi and will launch on 6 October, includes a new logo in capital letters using...

The Week: Media news - ITV unveils distribution arm.(ITV Global Entertainment)(Brief article)
September 26, 2008... ITV has launched a venture, ITV Global Entertainment, to distribute more than 200 of its products globally. The new distribution arm replaces ITV Worldwide, which was set up to combine Granada International and Granada Ventures. Peter Iacono,...

The Week: Media news - Pearl & Dean renews deal.(advertising contract with Pearl and Dean Ltd.)(Brief article)
September 26, 2008... Pearl & Dean, the cinema sales house, has won the advertising contract for Showcase Cinemas from Carlton Screen Advertising. Pearl & Dean will sell across Showcase's network of 20 multiplex locations, and the deal takes Pearl & Dean's market...

The Week: Media news - IAB plans for mobile.(Interactive Advertising Bureau UK Ltd.)(membership of Vodafone Group PLC, T-Mobile (UK) Ltd., O2 Ltd.)(Brief article)
September 26, 2008... The Internet Advertising Bureau has signed up O2, T-Mobile, Vodafone and 3 as members in a bid to become the trade body for the mobile advertising industry. The networks, along with Orange, which was already a member of the IAB, have formed a...

The Week: Brand news - FSA may drop 'traffic lights'.(Food Standards Agency)(Brief article)
September 26, 2008... The Food Standards Agency has said it will drop traffic-light labelling of products if research, due to be published next year, shows consumers prefer the GDA (guideline daily amounts) system. Speaking at the Labour Party conference, the FSA...

The Week: City news - Informa buyer backs down.(Brief article)
September 26, 2008... Providence Equity Partners, the private equity consortium that has been looking to buy Informa, the business-to-business publisher, has withdrawn its offer after it was rejected earlier this month. The group, which includes the Carlyle...

The Week: Orange hands pounds 76 million media task to Mediaedge:cia.(Brief article)
September 26, 2008... Orange has appointed Mediaedge:cia to handle its pounds 76 million media planning and buying business. The WPP agency was told of the decision on Monday afternoon as Justin Billingsley, the Orange UK brand marketing director, conducted a...

The Week: Best of the blogs - The process of elimination.
September 26, 2008... Based in Canary Wharf, it would be impossible not to have noticed the change in mood in the past few weeks. In a way, it's an improvement. The parking at Sevenoaks station is more plentiful, for a start. And, in Canary Wharf, there is finally...

The Week: People news - Zitter takes digital Mail role.(Guy Zitter)(Daily Mail)(Brief article)
September 26, 2008... Guy Zitter, the managing director of the Daily Mail, will now lead digital activities for the Daily Mail, The Mail on Sunday, the Daily Mail in Ireland and Associated Newspapers' operations in India. Digital responsibility for the Daily Mail...

The Week: People news - Fry set to succeed Bowdler.(John Fry)(Brief article)
September 26, 2008... John Fry, the chief executive of Archant, is expected to replace Tim Bowdler, the chief executive of its Edinburgh-based rival Johnston Press, next year. Johnston Press, which publishes more than 300 titles, including The Scotsman, is...

The Week: People news - Mafham leaves Express.(Justin Mafham)(Express Newspapers)(Brief article)
September 26, 2008... Justin Mafham, the classified advertising director of Express Newspapers, has left after three months at the company. Mafham, who is understood to have left for personal reasons, will be replaced by his former deputy, Kieron Summerhayes

The Week: People news - Wilmont resigns at Draftfcb.(Logan Wilmont)(Brief article)
September 26, 2008... Logan Wilmont, the executive creative director of Draftfcb, abruptly departed from his job on Friday. It is understood that Wilmont had a meeting with Enda McCarthy, the agency's chief executive, before his departure. Wilmont was hired...

The Week: People news - Bruce Daisley joins Google.(Brief article)
September 26, 2008... Bruce Daisley, the former digital sales director at Bauer Media, has joined Google as its agency leader. Daisley, who will report to Google's country director of UK sales, Mark Howe, will be responsible for improving relationships with media...

The Week: People news - Agency.com hires Hancock.(Mark Hancock)(Brief article)
September 26, 2008... Agency.com has hired Mark Hancock, the head of strategy at Proximity, as its strategy director. He will now take responsibility for the agency's planning department and strategic capabilities. Hancock also previously worked at JWT and Ogilvy...

The Week: People news - Scott quits Reader's Digest.(Victoria Scott quits The Reader's Digest Association Ltd.)(Brief article)
September 26, 2008... Victoria Scott, the publisher of Reader's Digest, is to leave after ten years, without a job to go to. The magazine has recently undergone its first relaunch in 20 years, with a new logo and more originally sourced editorial

The Week: Advertising reviews - Ogilvy wins Lyca business.(Brief article)
September 26, 2008... Lycamobile, the mobile virtual network operator, has appointed Ogilvy Group UK to work on a planned pounds 10 million global marketing campaign. The company is launching a pay-as-you-go SIM card and low-cost calling service via the campaign,...

The Week: Advertising reviews - Comparethemarket reviews.(Brief article)
September 26, 2008... Comparethemarket.com, the price comparison website, has called a review of its pounds 20 million advertising account through the AAR. The incumbent, VCCP, which was appointed to the business in March 2007, has been invited to repitch. In...

The Week: Advertising reviews - Gate lands Crisis campaign.(Brief article)
September 26, 2008... Crisis, the homeless charity, has appointed The Gate to handle an advertising and digital campaign to promote a major fundraising project set to be launched in spring 2009. The agency will also provide research and development work, starting...

The Week: Media reviews - Renault pitch down to two.(Regie Nationale des Usines Renault)(Brief article)
September 26, 2008... Renault-Nissan has shortlisted Carat and OMD to go head to head in a final pitch for its pounds 650 million global media planning and buying business. The other pitching agencies, Havas' MPG, WPP's Mediaedge:cia and Publicis Groupe's...

The Week: Media reviews - MPG wins Hermes brief.(Brief article)
September 26, 2008... MPG International has won the pounds 4 million pan-European media and planning account for the French luxury brand Hermes. The final pitch involved MPG and ZenithOptimedia, after the 25-year incumbent, Carat, was knocked off at an earlier...

The Week: Media reviews - MPG wins Inter Rhone account.(Inter Rhone)(Brief article)
September 26, 2008... MPG has also won the pan-European media planning and buying account for the Inter Rhone group, after a pitch against undisclosed agencies The company, which markets French wines from the Cotes du Rhone and Rhone Valley, is planning to launch...

The Week: Media reviews - Walker nets all Fox media.(Fox International Channel (UK) Ltd. appointed Walker Media Ltd.)(Brief article)
September 26, 2008... Fox International Channels, the global pay-TV arm of News Corporation, has consolidated its pounds 4 million media planning and buying account into Walker Media, after a pitch against MediaCom and Zed. Fox previously used Walker Media and...

The Week: DM reviews - Axa Direct seeks agency.(direct marketing)(Brief article)
September 26, 2008... Axa Direct, the insurance company, is looking for an agency to handle a direct response brief across DRTV, press and outdoor, for the company's over-50s life insurance business. The review is being handled by creative-brief. Axa will also...

The Week: Proximity hires OgilvyOne's Mike Dodds as its new CEO.(Brief article)
September 26, 2008... Mike Dodds, the chief executive of OgilvyOne, has quit to take an equivalent role at Proximity. Dodds, who leaves Ogilvy immediately, replaces Amanda Phillips, who left Proximity on Wednesday of last week (Campaign, 19 September). It is...

The Week: i-Q - Web chat about ... The Government/IPA's Creative Britain event.
September 26, 2008... This won't change anything and it's irresponsible of the Government to use the future careers of young people to score political points Advertising is elitist and I can't see that changing. - Holly Martins I think it is a good thing to...

The World: New York - Lee quits as chief of Euro RSCG North America.
September 26, 2008... The chief executive of Euro RSCG North America, Esther Lee, is quitting the agency after scarcely more than a year in her role. Lee's decision is said to have followed a clash of egos within the Havas agency. Lee joined Euro RSCG...

The World: New York - Adspend drops 1.4 per cent, with auto hardest-hit.(advertising spending)(Brief article)
September 26, 2008... Advertising spending for the first half of this year fell to dollars 67.6 billion, a drop of 1.4 per cent compared with the same period a year ago, according to figures released by Nielsen Monitor-Plus. Within specific categories, the...

The World: Prague - Trio of agencies under scrutiny over suspected cartel.(Brief article)
September 26, 2008... Czech Republic's Office for the Protection of Competition (UOHS) is investigating OMD Czech, Medea and Media View as a result of suspicion that the three media agencies have a closed cartel agreement regarding the sale of advertising space....

The World: Kuala Lumpur - De Kretser book will 'spill beans' on WPP Group.(Michael de Kretser)(Brief article)
September 26, 2008... Michael de Kretser, the public relations pioneer, is to publish a 'tell-all' memoir that will reveal all about his dealings with the WPP Group. De Kretser promises his book, titled Long Legs & Lemonade, will expose the 'real truth'...

The World: Beijing - China Telecom rolls out dollars 14.6 million creative review.
September 26, 2008... China Telecom has called a review of its dollars 14.6 million creative business. The incumbent, Changrong, is thought to be among the six agencies involved in the pitch process, which also includes Euro RSCG, Bates, Leo Burnett and...

The World: Los Angeles - Hyundai switches its creative account to WMG.
September 26, 2008... Hyundai Motor America has shifted its creative work from Goodby, Silverstein & Partners to the World Marketing Group. WMG, which is expected to take over the Hyundai work mid-way through 2009, already handles the brand's media...

The World: New York - AIG withdraws rest of 2008's corporate advertising.
September 26, 2008... American International Group is pulling all of its corporate advertising up until the end of the year, after news of a government bailout. The move will affect all of the company's corporate ads, including a major TV spot that featured...

The World: Mumbai - Tendulkar takes up ambassador mantle for RBS.(Sachin Tendulkar)(Royal Bank of Scotland Group.)(Brief article)
September 26, 2008... The Indian cricket legend Sachin Tendulkar has become a global ambassador for the Royal Bank of Scotland Group. The record-breaking batsman will represent the bank in a number of key Asian markets, including India and the Middle East. ...

The World: Sydney - The Australian hands main creative duties to Brave.(Brief article)
September 26, 2008... Brave has won the main creative duties for The Australian newspaper from the incumbent agency, Clemenger BBDO. News Ltd, owner of The Australian, made the shift after being impressed by a number of projects that it handed to Brave over...

The World: Sydney - The Seven Network announces profits warning.(Brief article)
September 26, 2008... The Seven Network, the free-to-air TV service, has warned that its profits for the current half-year could be down by almost 50 per cent, due to 'the weakness in advertising markets'. The network's acquisitions of Unwired and Engin have...

The Work: New Campaigns - UK.(Ogilvy Advertising London)(briefs)
September 26, 2008... FORD FIESTA - THIS IS NOW CREDITS Project: This is now Client: Mark Simpson, director of marketing communications, Ford of Europe Brief: Deliver a pan-European multimedia campaign for the new Ford Fiesta Creative agency: Ogilvy...

Pitch update.(Brief article)
September 26, 2008... How times have changed. For some years now, whenever there's been a Tory Party pitch of any description, agencies have taken pride in saying: 'Thanks, but no thanks.' But this isn't an industry renowned for the strength of its...

New-Business Rankings: 26 September 2008.(Statistical table)(Company rankings)
September 26, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: USwitch hands its advertising account to Adam & Eve.(Brief article)
September 26, 2008... USwitch, the price-comparison website, has handed its pounds 3.5 million advertising account to Adam & Eve. The agency beat Hurrell Moseley Dawson & Grimmer and St Luke's to the account, following a three-way pitch. Miles Calcraft Briginshaw...

Hotline: Chivas Brothers appoints Publicis.(Publicis Dialog Europe)(Brief article)
September 26, 2008... Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has appointed Publicis to handle the global advertising for The Glenlivet as part of an agency realignment. The business was previously handled by Ogilvy

Hotline: Bartle Bogle Hegarty launches office in India.(Brief article)
September 26, 2008... Bartle Bogle Hegarty has launched an office in India. The agency has hired Priti Nair, the former national creative director of Grey, Partha Sinha, the former chief strategy officer of Publicis India, and Subhash Kamath, the former group...

Hotline: Channel 4 to make redundancies.(Brief article)
September 26, 2008... Channel 4 is to make 150 people redundant from its 1,000 workforce as part of a plan for cost savings of pounds 100 million over two years The broadcaster said that the job losses, in addition to a pounds 25 million cut in programming budget...

Hotline: Ricoh hunts for digital agency.(Brief article)
September 26, 2008... Ricoh, the electronics manufacturer, is on the hunt for a digital agency to handle a pan-European brief. Along with producing a digital campaign, the successful agency will also be asked to revamp the company's website

Hotline: Endemol moves into branded sports content.(Brief article)
September 26, 2008... Endemol, the TV production and entertainment group, is moving into branded sports content with the launch of a new arm called Endemol Sport. The company, which will be headed by Lawrence Duffy and Gregg Oldfield, former executives at the...

Hotline: TBWA lands ad account for Sony Centre.(TBWA/London)(Brief article)
September 26, 2008... TBWA has landed the ad account for the Sony Centre chain following a four-way pitch against Fallon, Krow and iris. The agency's first task will be to produce a campaign in the run-up to Christmas

Hotline: Absolute Radio appoints I-level for digital ad account.(Absolute Radio UK)(advertising)(Brief article)
September 26, 2008... I-level has been appointed to handle the digital ad account for Virgin's rebranded radio station Absolute Radio. The agency will work alongside Albion to produce a campaign to promote the station, which relaunches next week

Hotline: Taxpayers' Alliance launches website.(Brief article)
September 26, 2008... Taxpayers' Alliance, the right-wing pressure group, has launched a website with a 'Brown calculator', which gets all of its sums wrong. The website is part of a new campaign by the organisation, which aims to highlight the state of the economy

Close-up: Live Issue - Government boost for a brighter creative future.
September 26, 2008... The Government's Creative Britain initiative kicked off last week in the heart of adland, Golden Square. John Tylee reports. The sight of Andy Burnham, the culture secretary, submerged in a sea of flag-waving inner London schoolchildren...

Close-up: Live issue - D&AD exhibition shows how the Pencil endures.
September 26, 2008... Three creatives give their view on a new D&AD Pencil exhibition celebrating 45 years of creativity. Noel Bussey reports. Last Thursday, D&AD hosted an exhibition at the Royal College of Art, called 'Pencil'. The event showcased 45 years...

Close-up: The digital drama behind Sony Ericsson's new X1.
September 26, 2008... Dare has created an online drama series for the launch of Sony Ericsson's new XPERIA X1 phone, Caroline Lovell writes. The number nine is now no longer just a significant number for cats, but also for Sony Ericsson. If you're confused...

Close-up: Live issue - Is direct marketing's golden age over?
September 26, 2008... The answer depends on your interpretation of what DM really entails, Matthew Williams writes. Despite the competitive nature of the direct marketing industry, there was heartfelt sadness expressed when it was announced recently that...

Close-up: 24 hours with ... Paul Phillips, AAR.
September 26, 2008... Name: Paul Phillips Job: Managing director, AAR Professional mission: Make the money Personal mantra: Enjoy it, it doesn't last 7.00am Gym: spinning class. 7.05am Who am I kidding, I'm 46, not 26. I want to throw up. ...

Media Perspective: Missed chances by both advertisers and players on Sky.
September 26, 2008... Subscription sports channels have taken a kicking in recent weeks thanks to Setanta's faffing around with its England football rights packages. But last weekend, Sky Sports 1's line-up - Ryder Cup golf backed by the live Chelsea vs...

Media Forum: Is the Ofcom result positive?
September 26, 2008... Will Ofcom's PSB review decision prove beneficial, Alasdair Reid asks. The Channel 4 boss, Andy Duncan, clearly has a powerful hypnotic hold on Ed Richards, Ofcom's chief executive. Four years ago, when Ofcom's review of the future of...

Media: Chatter.(Quotation)
September 26, 2008... 'The smell of fear is incredible. People are terrified. The next 15 months are not going to be easy.' - WPP's Sir Martin Sorrell describes the mood in New York following his visit there last week 'This is the harshest month in the...

Media Headliner: Media team bringing 'deep strategies' to VivaKi.
September 26, 2008... Chris Locke and Chris Hayward are the old friends launching Publicis' UK group trading media operation. Publicis Groupe has been slow to join the battle of the big holding companies in launching a UK group trading operation. But now it...

Media Perspective: Take a big pinch of salt with what you read on the internet.
September 26, 2008... A while back, it seems, just after the draw for the Uefa Cup was made, an internet prankster went to the Wikipedia page for the Cypriot team AC Omonia and added a bunch of spurious information, including the facts that the team's fans are...

Media: All about ... Branded content specialists.
September 26, 2008... This economic climate is suited to branded content, Alasdair Reid writes. Last week was a scary old time to be launching a business - as the founding directors of Kameleon will, no doubt, freely acknowledge. While the financial and...

Media: Things we like.
September 26, 2008... London Freewheel The sponsorship might have moved from Hovis to Sky Sports but the second London Freewheel, which sees a route through the centre of London closed off to general traffic so thousands of cyclists can ride through some of...

Media: Double Standards - 'I hate the word 'free'. What is a free market?'.
September 26, 2008... The MDs of two 'free' London papers on how they provide value for money for clients, as well as giving commuters an alternative to just staring at their shoes. IAN CLARK - MANAGING DIRECTOR, THELONDONPAPER - Since launch, how has...

The World: Young swaps Asia success for the global stage.(Miles Young)
September 26, 2008... Ogilvy Group's new global chief executive is looking to replicate his great success with Ogilvy APAC, Robin Hicks writes. Ogilvy Group's new global chief executive is clearly a likeable man Shelly Lazarus chose a WPP press release to...

Editorial: Marcoms should learn from lessons of the past.(marketing communications)(Editorial)
September 26, 2008... Franklin Roosevelt's warning to a Depression-ravaged US that 'the only thing we have to fear is fear itself' is as true today as it was three-quarters of a century ago. Not least for a marcoms industry busy battening down the hatches for...