Campaign articles from September 2008

Campaign archives from September 2008

Alison Burns quits JWT London.(RMG Connect)
September 5, 2008... Burns heads for New York as rumours circulate that JWT is planning a merger with RMG Connect. Alison Burns, the chief executive of JWT London, is leaving her post to take a senior client services role in the agency's New York office. ...

Innocent calls off ad pitch ... yet again.(Brief article)
September 5, 2008... Innocent has scrapped the third pitch for its pounds 4 million advertising brief in 15 months and is bringing the business in-house. Fallon, 4Creative, Rainey Kelly Campbell Roalfe/Y&R and The Brooklyn Brothers were shortlisted to pitch for...

Agencies line up for ING's pounds 4m DM task.(ING Direct)(direct marketing )(Brief article)
September 5, 2008... ING Direct, the online savings bank, has called a review of its pounds 4 million UK direct marketing account. It's thought that the Dutch financial company is keen to raise its profile in the UK, with the intention of matching the status it...

WCRS wins Sky Movies after three-way pitch.(British Sky Broadcasting Group PLC. Sky Movies)(Brief article)
September 5, 2008... WCRS has won a brief to create advertising for Sky Movies, after a pitch against The Red Brick Road and Sky's in-house creative agency. The win will strengthen WCRS's position on the Sky roster, which it joined in December 2006, after...

M&C takes majority Play stake.(M&C Saatchi London)(Brief article)
September 5, 2008... Play founders sell 30 per cent of shareholding to M&C Saatchi as it seeks to strengthen digital offering. M&C Saatchi has acquired a majority shareholding in its joint venture digital agency Play, for an undisclosed sum. Until now, the...

Stanners loses his battle with cancer.(Bob Stanners)(Obituary)(Brief article)
September 5, 2008... Bob Stanners, the former Leo Burnett copywriter who created the some of the best-known Cadbury Flake TV ads, died this week aged 71 following a battle with cancer. Stanners retired in 1998 after 35 years in the industry, most of which were...

MCBD scoops Euro Subaru launch brief.(Miles Calcraft Briginshaw Duffy )(Brief article)
September 5, 2008... Miles Calcraft Briginshaw Duffy has won a pan-European brief for Subaru after a three-way pitch against undisclosed roster agencies. The agency will develop a campaign to promote the launch of the diesel variant of Subaru's new Forester...

Mars pools brands for 'additive-lite' ad.(Mars UK Ltd. launching print campaign)(Brief article)
September 5, 2008... Mars is launching a print campaign to promote the fact that it is reducing artificial colours, flavours and preservatives in its products It is the first time that the company has advertised all of its bars together. Created by Abbott Mead...

British Gas funds CiTV show on green issues.(Brief article)
September 5, 2008... British Gas is funding a new children's show on ITV's CiTV channel in a bid to boost its green credentials. Starting this autumn, Green Up Your Life will air as a series of ten five-minute shows which will feature children accepting...

Mother hands Mark Harrison Boots role.(Brief article)
September 5, 2008... Mother has appointed Mark Harrison, a business director at M&C Saatchi, to a senior account director role, heading up the Boots account. Harrison will work alongside Nik Studzinski, the creative head on the account, who joined the agency...

Paul Adams takes top digital job at CHI.(Clemmow Hornby Inge)(Brief article)
September 5, 2008... CHI & Partners has poached Paul Adams, the group account director at Agency Republic, to the newly created role of head of digital. Adams joins CHI next month and will be responsible for developing the agency's digital output, as well as...

Carlson appoints DLKW's Lines as ECD.(Carlson Marketing appoints Piggy Lines as executive creative director)(DLKW Dialogue)(Brief article)
September 5, 2008... Carlson Marketing has hired Piggy Lines, the creative director at DLKW Dialogue, as its executive creative director. He will take up his new role at the beginning of October, reporting to the managing director, John Hiney. Scott...

EGS lands planning account for Which?
September 5, 2008... Which?, the consumer watchdog group, has appointed Edwards Groom Saunders to handle its communications planning account. The appointment will see the agency provide planning input on the pounds 2 million Which? business, as the consumer...

EU calls for the removal of gender stereotypes in ads.(European Union)(Brief article)
September 5, 2008... The European Parliament is calling on member states to tackle the issue of gender stereotypes in advertising by introducing public information campaigns. An EU report, drafted by the Women's Rights Committee, was adopted by a large...

Vizeum nets Kerry Foods.(Brief article)
September 5, 2008... Food company consolidates pounds 13m UK and Ireland media into Vizeum after pitch. Kerry Foods has consolidated its pounds 13 million media planning and buying account for the UK and Ireland into Vizeum. The agency was appointed after...

The Week: Advertising News - Coke Zero takes Bond name.(Coca-Cola Great Britain name change)(Brief article)
September 5, 2008... Coca-Cola GB is to change the name of Coca-Cola Zero to Zero Zero 7 as part of a multimillion-pound global deal with the new James Bond film Quantum of Solace. A limited edition range of bottles will launch in the UK next month and will be...

The Week: Advertising News - Mel B stars in new Virgin ad.(Melanie Brown)(Virgin Media Group Ltd.)(Brief article)
September 5, 2008... An animated version of Melanie Brown, the former Spice Girl, will star in Virgin Media's latest cinema ad for its movies-on-demand service. The spot launches on 12 September and features the singer going to see a plastic surgeon (the...

The Week: Media News - Selina Scott sues five.(Channel Five Holdings Ltd.)(Brief article)
September 5, 2008... The television newsreader Selina Scott has begun legal action against five, claiming her contract to present five News was unfairly terminated, according to reports. Scott is seeking compensation under age discrimination laws on the...

The Week: Media News - Time Out may become free.(Brief article)
September 5, 2008... Tony Elliott, the founder of Time Out, is considering moving the title's listings online and producing a smaller, free copy of the magazine. Elliott is also seeking investment to buy out investors in Time Out New York, pay off some bank debt...

The Week: Media News - Sainsbury's mag relaunch.(J Sainsbury PLC relaunched magazine)(Brief article)
September 5, 2008... Sainsbury's has relaunched its customer magazine, Sainsbury's Magazine, with a slightly smaller format and three new sections: a 15-page recipe segment 'Everyday Easy'; 'Best Life', a new lifestyle section and 'The Big Feature', an in-depth...

The Week: Media News - Times cover price up by 10p.(Brief article)
September 5, 2008... The Times has raised its weekday cover price to 80p, in an attempt by its parent company News International to boost revenues. The 10p increase means the newspaper will be the same price as its competitors, The Daily Telegraph, The...

The Week: Media News - Frost in publishing venture.(Jason Frost launched Frost Publishing)(Brief article)
September 5, 2008... Jason Frost, the former Publicis Blueprint chief executive, has launched a new customer publishing business, Frost Publishing. The company will launch its first product this week, a digital magazine for the modelling agency Storm, and has...

The Week: Media News - Radio adspend down by 10.2.(advertising spending)(Brief article)
September 5, 2008... Advertising spend on radio fell by 10.2 per cent year on year in the second quarter of 2008, according to figures from RadioCentre National advertisers' spend was down 15.9 per cent year on year to pounds 71.5 million, and local spend fell 8.4...

The Week: Media News - VoD appeal is 'short-term'.(video-on-demand )(Brief article)
September 5, 2008... ITV, BBC Worldwide and Channel 4 have claimed that most of their TV content is unsuitable for video-on-demand in their submissions to the Competition Commission. The commission is investigating the potential impact of the VoD joint venture...

The Week: City News - WPP extends TNS deadline.(Brief article)
September 5, 2008... WPP has extended the deadline of its pounds 1.1 billion takeover offer for TNS by two weeks, after just 8.6 per cent of TNS shareholders accepted the offer in time for last Friday's original deadline. As a result, TNS has issued a statement...

The Week: City News - Bertelsmann sells RTL stake.
September 5, 2008... Bertelsmann, the media giant, has said it could sell up to 15 per cent of its 90 per cent stake in RTL, the European TV group, fuelling speculation that it could use the money to mount a bid for ITV. The company also reported pre-tax...

The Week: City News - Aegis profits up for half year.(revenue report)(Financial report)(Brief article)
September 5, 2008... Aegis has reported a rise in underlying pre-tax profit of 15.4 per cent to pounds 56.2 million for the first half of 2008, but warned of a slowdown in the advertising market, particularly in the UK and US. The group saw organic revenue growth...

The Week: Virgin Radio to change name to Absolute after takeover.
September 5, 2008... Virgin Radio is being rebranded as Absolute Radio, the name of part of the consortium that bought the station from SMG. The rebrand, which will be accompanied by a strapline inviting listeners to 'discover new music', will be completed by...

The Week: Best of the blogs - How planning reached 40.
September 5, 2008... Only planners would have spent the summer celebrating their 40th birthday. The Johnny-come-lately of the advertising world has always felt the need to prove its contribution and celebrate its survival. As indulgent as it may have seemed,...

The Week: People News - Carter loses strategic role.(Stephen Carter)(Gordon Brown)(Brief article)
September 5, 2008... Stephen Carter, Gordon Brown's communications and strategy chief, has been sidelined to another job, according to The Daily Telegraph. Reports say the former Ofcom and JWT chief executive is to move to a lower-key role after losing out in...

The Week: People News - Cello's Steeds takes leave.(Kevin Steeds step down )(Brief article)
September 5, 2008... Kevin Steeds, the executive chairman of Cello Group, is to step down from his role temporarily due to a serious illness. The company, which is listed on AIM, owns the advertising agencies Farm and Leith, as well as a number of market...

The Week: People News - Rhodes quits as chief of NI.(Camilla Rhodes)(News Magazines)(Brief article)
September 5, 2008... Camilla Rhodes, the chief executive of News Magazines, has left the company after 28 years with the division's owner, News International. News Magazines is being closed after recording a pounds 10 million loss in the 12 months to June...

The Week: People News - Vanderbilt jumps to Bebo.(Bebo appoints Nicole Vanderbilt)(Brief article)
September 5, 2008... Bebo has hired Nicole Vanderbilt, the former head of industry marketing in Europe and India at Google, to the newly created role of vice-president of international. Vanderbilt will focus on developing the social networking site's operations in...

The Week: People News - Sorrell considers HQ move.(Martin Sorrell)(WPP Group PLC relocated headquarters)(Brief article)
September 5, 2008... Sir Martin Sorrell has repeated his statement that WPP Group could relocate its headquarters outside of Britain because of growing concerns over the UK corporate taxation system. Sorrell, the chief executive of WPP, told The Sunday Times...

The Week: People News - TBWA's Charlton calls time.(TBWA/London managing director Matthew Charlton resigned)(Brief article)
September 5, 2008... Matthew Charlton, the managing director of TBWA\London, has resigned without a job to go to. His decision to move on follows a reorganisation at the agency and the introduction of a new group structure. The agency's clients have now been...

The Week: People News - Kim Wilde to star on Magic.(Magic 105.4)(Brief article)
September 5, 2008... The 80s pop star Kim Wilde is to join the London radio station Magic 105.4 to front its Secret Songs show on Sunday afternoons between 12pm and 3pm. Wilde, who has recently presented gardening shows on television, will join the Bauer Media...

The Week: People News - Smyth snaps up OMD post.(Will Smyth joins OMD UK)(Brief article)
September 5, 2008... Will Smyth, the digital strategist at Wieden & Kennedy, has joined OMD UK in the newly created role of digital planning director. Smyth will report to Martin Shaw, the OMD head of digital, and will work on digital planning with a particular...

The Week: People News - Phones 4U director leaves.
September 5, 2008... Jim Slater, the marketing director of Phones 4U, will leave the mobile phone retailer this month after four years. The company is seeking a replacement

The Week: Advertising Reviews - Farm wins Freesat account.(Brief article)
September 5, 2008... Farm has picked up the advertising account for Freesat, the free digital satellite service backed by ITV and the BBC, after a pitch against undisclosed agencies. Creativebrief handled the review. Freesat previously worked with Fallon,...

The Week: Advertising Reviews - Karmarama to handle LV=.
September 5, 2008... Nationwide Building Society has appointed Karmarama to handle advertising for its partnership with LV=, the Liverpool Victoria friendly society, after a three-way pitch. The agency will create direct response advertising across the car,...

The Week: Advertising Reviews - Wesleyan awards ad task.
September 5, 2008... Cheethambell JWT has picked up the above-the-line account for the financial group the Wesleyan Assurance Society. The agency won the business after a pitch against Naked, Miles Calcraft Briginshaw Duffy, Souk and McCann Birmingham, and will...

The Week: Digital Reviews - Crayon retains BT.com work.(Brief article)
September 5, 2008... BT.com has reappointed Crayon to handle online creative and production services after a pitch against undisclosed agencies. The contract, to provide website design and build, site optimisation and creative services across BT Broadband, BT...

The Week: Revamped gorilla ad returns to debut in Big Brother final.(Brief article)
September 5, 2008... Cadbury's drumming gorilla is set to return to TV screens this Friday in a revamped commercial created by Fallon. The ad, which will launch on Channel 4 during Friday's Big Brother final, is understood to include footage from both...

The Week: i-Q - The Internet Question - Where do you like to lunch?
September 5, 2008... I've often felt the food in Ramsay's restaurants and The Ivy is very overrated. I think big-name places such as these trade on their name, reputation for having famous clientele and being a place to be seen. The Wolseley is also nothing...

The World: Seattle - Amazon appoints Doner to reinvigorate brand.(Brief article)
September 5, 2008... Amazon has appointed Doner, the Michigan-based independent agency, to help develop new ways to market the e-commerce brand. Amazon, which spent around dollars 25 million on US-measured media in 2007, has also approached agencies regarding...

The World: Washington - McCain ads beat Obama team's, research says.(John McCain)(Barack Obama)(Brief article)
September 5, 2008... The US presidential candidate John McCain's Olympic ads were more effective than those of his rival Barack Obama, research has shown. McCain triumphed over Obama in 'general recall', which researchers at Nielsen IAG believe translates to a...

The World: Copenhagen - Revenue slump sees freesheet go to the wall.(Nyhedsavisen)(Brief article)
September 5, 2008... Nyhedsavisen, the Danish freesheet owned by LundXY, has been closed with immediate effect owing to the economic slowdown. The newspaper, which has made heavy losses since its launch in October 2006, had become the country's most widely read...

The World: Manila - Starcom appoints Swinand as global president.
September 5, 2008... Mercedes-Benz has shortlisted three agencies - Campaigns & Grey, Harrison Communications and the new local shop Workshop One - in its search for a creative agency in the Philippines. The luxury car brand, which is distributed by Cats...

The World: Beijing - Tencent calls creative pitch to keep grip on market.(Brief article)
September 5, 2008... Tencent, the host of one of China's largest online portals, has called a creative pitch to defend its market dominance, after several competitors put in strong showings during the Olympic Games. Tencent, whose instant messaging product, QQ,...

The World: Mexico - City Corona begins three-way creative contest.(Brief article)
September 5, 2008... Corona beer has kick-started a pitch to consolidate its creative business in Asia-Pacific. The pitch, which is being led out of Corona's global headquarters in Mexico, is thought to focus on a greater above-the-line component. After...

The World: London - WPP sets up offshore digital production arm.(WPP Group PLC)(Brief article)
September 5, 2008... WPP Group is launching an offshore digital production arm to help build web properties for its agencies. The offshoot, which has about 700 employees in Asia, Eastern Europe, Latin America and South Africa, will help build website...

The World: Paris - Havas sees European growth send revenues soaring.(revenue report)(Financial report)(Brief article)
September 5, 2008... Havas has announced an 8.1 per cent year-on-year increase in revenues from its European operations for the first half of 2008, as the group's global pre-tax profits surged by 21.3 per cent to pounds 73 million. The company, overseen by the...

The World: Hamburg - TBWA\Germany scoops global Merck briefs.(Merck & Company Inc.)(Brief article)
September 5, 2008... The global pharmaceutical and chemical company Merck has appointed TBWA\Germany to handle three of its consumer healthcare brands. TBWA will be handling global communications for the Nasivin, Femibon and Flexagil brands, after a competitive...

The World: Shanghai - JWT China assigns Nash to iconic Ford brands.(Mike Nash)(Brief article)
September 5, 2008... JWT China has appointed Mike Nash to oversee its Ford China and Chang'an Ford accounts. Nash, who has been with JWT since 2000, replaces Danielle Godbier in the role, and will report to Michiel Hofstee, the managing director at JWT...

The Work: New Campaigns - UK.(Metropolitan Police)(briefs)
September 5, 2008... METROPOLITAN POLICE - ANTI-KNIFE CRIME CREDITS Project: Anti-knife crime Client: Kirsten Ross, campaign manager, Metropolitan Police Service Brief: Communicate the severe and wide-reaching consequences of carrying and using a knife...

The Work: New Campaigns - The World.(JWT Vietnam)(MediaCom)(Steimatzky)(Shalmor Avnon Amichay)(briefs)
September 5, 2008... DR PEPPER - DRINK IT SLOW - US CREDITS Project: Drink it slow Client: Jaxie Alt, marketing director, Dr Pepper Brief: Promote Dr Pepper by emphasising the best way to enjoy its flavours Creative agency: Deutsch Los Angeles Writer:...

Hotline: Phil Riley joins Reciva.(Brief article)
September 5, 2008... Phil Riley, the former Chrysalis Radio chief executive, has joined the internet radio group Reciva, as its chairman. Riley, who left Chrysalis following the sale of its radio division to Global Radio for pounds 170 million last summer, will...

Hotline: Orange 'gold spot' ad.(advertising)(Brief article)
September 5, 2008... The Hollywood actress Anjelica Huston is the star of the latest Orange 'gold spot' ad, created by Mother. Huston pitches a film about a character who talks to dead people to the Orange Film Board executives To view the ad, go to...

Hotline: SPI Group awards vodka account to Ogilvy New York.(Brief article)
September 5, 2008... SPI Group has awarded the global account for its Stolichnaya vodka to Ogilvy New York. The agency beat McCann Erickson in a final shoot-out. The account was previously handled by Publicis

Hotline: The7stars appoints Vincent Haywood.(Brief article)
September 5, 2008... The7stars has appointed Vincent Haywood to head the agency's digital team. Formerly with the Toronto agency 58ninety, Haywood's client responsibilities will include Timberland, the Ministry of Sound, Domino Records and ratedpeople.com

Hotline: The ASA criticises poster campaign.(Advertising Standards Authority)(Brief article)
September 5, 2008... The ASA has criticised a poster campaign for the Angelina Jolie action film Wanted for being unsuitable for children and glamorising the use of guns and violence. The poster campaign for the film, in which a neurotic office worker played by...

Hotline: Archibald Ingall Stretton wins Logitech brief.(Brief article)
September 5, 2008... Archibald Ingall Stretton has won a pan-European integrated brief for Logitech, following a pitch against undisclosed agencies. The company, which manufactures computer equipment, plans to launch a campaign in the autumn incorporating TV,...

Hotline: Hub+ appoints head of production.(appointment of John Hodges)(Brief article)
September 5, 2008... The BBDO-aligned production company Hub+ has appointed John Hodges as its head of production, operations and delivery. He will join the Hub+ management team, and will take overall responsibility for all agency operations and delivery. Hodges...

Hotline: The Tony Blair Faith Foundation hunts for digital agency.(Brief article)
September 5, 2008... The Tony Blair Faith Foundation, the organisation set up by the former Prime Minister, which seeks to unite faiths as a power for good, is on the hunt for a digital agency to redesign its website

Hotline: The IPA announces shortlist.
September 5, 2008... The IPA has announced its shortlist for the 2008 Effectiveness Awards. To view the entire list of nominees, go to brandrepublic.com/campaign

Hotline: Visit Britain hunts for digital agency.
September 5, 2008... Visit Britain is on the hunt for a digital agency. The brief includes web build elements across the tourist board's portfolio of websites

Pitch Update.(Brief article)
September 5, 2008... Word has it that the real battle for the global Stella Artois account is going to be fought overseas. Publicis and Euro RSCG are focusing their attention on the US and Asia markets as Mother has got the advantage in London. The InBev brand...

New-Business Rankings: 5 September 2008.(Statistical table)(Company rankings)
September 5, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Close-Up: Live issue - Marketing directors 'in love' with their agencies.(AAR Group)
September 5, 2008... It may pain the incumbent, but marketers sticking with their preferred agency in a new role can be logical, Caroline Lovell. It's like marrying someone who you've already lived with,' explains Martin Jones, the business director at the AAR...

Close-Up: Live issue - Pot Noodle musical laps up Edinburgh limelight.
September 5, 2008... With Unilever giving its writers free rein, the Hamlet-cum-Carry On show was 'on message' for the brand. Bestiality, murder, prostitution and sperm donation: not themes you would usually expect a brand to explore, but they're all covered in...

Close-Up: So who were the real winners at the Olympics?
September 5, 2008... Savvy brands waxed, basking in the glory of media exposure; others waned, through faults of their own, Chris Thomas says. The first winners were the athletes. I flew to Beijing on the same plane as the US swimming team. Sprawling out in...

Close-Up: Live issue - When is it sensible to opt for a roster?
September 5, 2008... After Twinings opted to split between three agencies, Noel Bussey looks at the logic behind rosters. Last week, after a long five-month review, the tea company Twinings - which has an account worth just under pounds 3 million, according to...

Close-Up: 24 hours with ... Richard Madden, Kitcatt Nohr Alexander Shaw.
September 5, 2008... Name: Richard Madden Job: Planning director, Kitcatt Nohr Alexander Shaw Professional mission: Make the complex simple Personal mantra: What would Columbo do? 8.10am Download a deck produced overnight by our data analysis team in...

Media Perspective: Lawson equipped to take UK success on to broader stage.(Nick Lawson)
September 5, 2008... WPP has been mining its rich seam of UK media talent lately. After weeks of negotiation, it has installed Nick Theakstone as the replacement for the Group M chief executive, Stephen Allan, who became MediaCom's worldwide chief executive in...

Media Forum: Is Worldwide out of control?
September 5, 2008... Is the BBC's commercial arm operating unfairly, Jane Bainbridge asks. BBC executives were not exactly made to feel welcome at the recent Edinburgh International Television Festival, as BBC Worldwide came under fire from delegates who...

Media: Chatter.(Quotation)
September 5, 2008... 'The Lonely Planet thing has clearly triggered a lot of people thinking 'What the fuck is going on at BBC Worldwide?'' - Tony Elliott, the founder of Time Out, continues to spit feathers over the BBC's acquisition of its Lonely Planet rival ...

Media Headliner: Ward pulls the strings as Microsoft streamlines.(Chris Ward)
September 5, 2008... Chris Ward is relishing the challenge of smoothly conflating Microsoft's UK ad businesses into one unit, Anne Cassidy says. Chris Ward remains characteristically unruffled as he ruminates on the task that confronts him. Impressive, when you...

Media Lifeline: TNS takeover battle.
September 5, 2008... How this bitter takeover saga began - and why it still hasn't reached any sort of resolution. July 2006: Rumours emerge that the market research company Taylor Nelson Sofres is in the sights of a number of private equity companies. Its...

Media Perspective: Let's get emotional with our advertising and forget the USP.
September 5, 2008... Advertising's most important invention, its most significant contribution to the broader world of marketing and communications thinking is probably the USP, the idea of a single, simple, focused message about a product or brand repeated until...

Media: All about ... Facebook.
September 5, 2008... Its 'interactive' advertising idea heralds a new era. Changes are afoot at Facebook. A new version of the website has been unveiled, with users gradually being migrated over to the site in the coming weeks. At the same time, the company is...

Media: Things we like.
September 5, 2008... Absolute Radio launch It's early days but we're fans of the relaunched Virgin Radio, with its new owners injecting some fresh thought into the playlist and DJ line-up, still led by Christian O'Connell, to go alongside a new brand identity...

Media: Double Standards - New-look commercial radio maintains bravado.(Interview)
September 5, 2008... Commercial radio has undergone a sea change of late, with most stations now privately owned and a new chief executive for Global Radio So, what does the future hold? HOWARD BAREHAM - HEAD OF RADIO, MINDSHARE - How is the commercial...

The World: Broadcaster breathes diversity into Aussie TV.
September 5, 2008... Multicultural broadcaster SBS is planning to grow its appeal with new channels and more niche content. Australia is a country of 21 million people and 120 languages. As a migrant nation, around 85 per cent of its population is of European...

The World: Insider's view - China.
September 5, 2008... The Olympics have fired up Chinese nationalism and made young people more interested in sport - and their relationship with foreign brands has changed forever, Jeremy Sy says. The flame has been extinguished. The guests have gone home. The...