Campaign articles from September 2006

Campaign archives from September 2006

Lowe lures Walsh to spearhead revival.(appointment of Amanda Walsh )(Brief article)
September 1, 2006... Make-or-break appointment for troubled London agency. After chasing Amanda Walsh for four months, Lowe London has finally persuaded her to take over as its chief executive. Effective from 2 October, she replaces the former chief...

Touchy-feely Tories in talks with Karmarama.(Brief article)
September 1, 2006... David Cameron's new-look Conservative Party is in talks with Karmarama about its creative account, marking a decisive move away from its famous partnership with Lord Saatchi. Karmarama, an agency more renowned for its 'make tea not war'...

JWT benefits as BBH loses Smirnoff brief.(Smirnoff Ice)(Brief article)
September 1, 2006... Diageo has consolidated its pounds 20 million Smirnoff business into JWT, ending Bartle Bogle Hegarty's 19-month tenure of the Smirnoff Ice account. The switch is a prelude to the drinks giant putting more spend behind new Smirnoff-branded...

Omnicom eyes Weapon7 in digital land-grab.(Brief article)
September 1, 2006... Omnicom is understood to be close to a deal to acquire Weapon7, the interactive TV agency, for an undisclosed sum in cash and shares. The independent agency has been talking to a number of networks, but is expected to formalise a sale to...

London Lite steals a march on NI rival.(News International)(Brief article)
September 1, 2006... Associated Newspapers' tactic of undercutting News International's ad rates in the battle for the London market appears to be reaping early dividends. According to some agency sources, Associated, which this week launched its free London...

Setanta hires IDS to sell Premiership.(Brief article)
September 1, 2006... IDS has won the sales contract for Setanta Sport's Premiership games package. IDS won a pitch against five other sales houses. The pitch was overseen by Richard Hall, the managing director of Setanta's consumer division. Setanta, the...

And then there were five ... Lieberman quits McCann 'dream team'.(Frank Lieberman leaves McCann-Erickson Inc.)(Brief article)
September 1, 2006... Frank Lieberman, McCann Erickson's veteran executive head of TV, has left the agency, consigning its original 'dream team' of managers to history. Lieberman is the third of the much-vaunted 'McCann eight' (pictured) to depart since the end...

Marston's sees agencies over Ashes sponsorship deal.(Brief article)
September 1, 2006... Marston's, the official beer of the England and Wales Cricket Board, is talking to agencies about a brief to promote its sponsorship of the England cricket team during The Ashes in Australia. Agency Insight will oversee the review and it is...

Stena Line in hunt for creative agency.(Brief article)
September 1, 2006... The ferry company Stena Line is looking for a creative agency to handle its pounds 2 million above-the-line account. The incumbent on the business is the Ireland-based agency AV Browne GCAS. Agency Insight is handling the pitch. The...

Emirates shakes up global digital roster.(Brief article)
September 1, 2006... The Dubai airline Emirates is asking digital agencies to supply credentials as part of a planned shake-up of its global digital roster. The airline's Dubai head office will handle approaches and the process is understood to be at a very...

Mark Palmer set for senior Starcom role.(Brief article)
September 1, 2006... The former OMD managing partner Mark Palmer has emerged as a favourite for the strategic planning director role at Starcom. Starcom's Richard Hartell is also in the frame as an internal candidate for the role, which was created in the wake...

Moroccan Tourist Board holds pitch.(Brief article)
September 1, 2006... The Moroccan National Tourist Board has called a pitch for its pounds 4 million creative advertising account. The winning agency will be charged with developing an above-the-line campaign that will focus on the geographical diversity of...

Sony Ericsson picks McCann.
September 1, 2006... Sony Ericsson hands McCann Erickson Christmas campaign as pitch for pounds 50m global brief continues. Sony Ericsson has appointed McCann Erickson London to create a Christmas campaign mid-way through the pitch for its pounds 50 million...

BBH names Niall Hadden global talent chief.(Bartle Bogle Hegarty Worldwide )(Brief article)
September 1, 2006... Bartle Bogle Hegarty Worldwide has hired the former WCRS managing partner Niall Hadden for the newly created post of global head of talent management. Hadden joins the agency in October after a spell running his own human resources...

Agency Republic unveils digital media shop.(Brief article)
September 1, 2006... Agency Republic, the Omnicom-owned digital agency, is launching a digital media operation called Media Republic. The division will offer clients specialist online media planning and buying services and will be run by Agency Republic's media...

Govt seeks digital shop for drink task.(Brief article)
September 1, 2006... The Home Office and the Department of Health are searching for a digital agency to work on the Government's planned anti-binge-drinking campaign. COI is understood to have contacted four agencies this week with the brief, which asks for...

Mustoes promotes Simon Brotherson.(Brief article)
September 1, 2006... Mustoes has acted quickly to replace Mick Mahoney, promoting the head of art, Simon Brotherson, to the position of creative director. Mahoney left the agency last week to join Bartle Bogle Hegarty as a creative director. Brotherson joined...

New management structure for Play.(Brief article)
September 1, 2006... Play, the digital arm of M&C Saatchi, has reshuffled its management structure in a bid to exploit emerging digital channels and to focus on its creative product. The current chief executive and managing director, Jon Sharpe, will also take...

Banks returns to the fray as Imagination chairman.(John Banks )(Brief article)
September 1, 2006... Former FCB London chief is to drive company expansion and raise its profile. The former agency chief John Banks is returning to the business at the age of 61 as the chairman of the design and communication company Imagination. News of...

Associated online acquisitions end.(Associated Northcliffe Digital acquired SimplySwitch's consumer website)(Brief article)
September 1, 2006... Associated Northcliffe Digital has ruled out making further significant acquisitions in the near future after a busy summer shopping period concluded with its purchase of the SimplySwitch consumer website for pounds 22 million. Andy Hart,...

Rogers returns to Proximity London.(Nicola Rogers )(Brief article)
September 1, 2006... Proximity London has appointed the art director Nicola Rogers as a board creative group head. Rogers is returning to Proximity after a four-year absence and will be reunited with the copywriter Derrin Stint. Rogers will work with Stint...

Sky reveals initial results from Sky View DAL research.(Brief article)
September 1, 2006... Sky has unveiled the first batch of results from its Sky View research into interactive advertising. The move marks the first time that Sky has provided detailed information from its 20,000-strong Sky View panel on viewers who interact...

Correction.(Correction notice)
September 1, 2006... Last week, Campaign valued IPC Connect's account for its portfolio of women's weekly titles at pounds 50 million, using figures supplied by ACNielsen. The account is in fact worth pounds 4.1 million.

Google targets eBay customers with ads.(Brief article)
September 1, 2006... Two of the world's most powerful internet giants, Google and eBay, have joined forces to deliver individually tailored ads to eBay customers. Google has signed up to be the exclusive provider of all advertising on eBay sites outside the...

Hewitt wades in on junk food TV advertising row.
September 1, 2006... Health secretary Patricia Hewitt warns ban may damage children's programming. The Government has defied calls to outlaw junk-food advertising despite coming under growing pressure to impose a ban to combat Britain's 'obesity crisis'. ...

Hooper Galton wins August Aerial Award.
September 1, 2006... Mark Galton, the creative partner of Hooper Galton, has won the August Aerial Award for best radio ad for a spot created for Nando's. Galton's 'arts & culture' ad for Nando's won the award, which is run in association with Campaign, ahead...

Edinburgh TV Festival: top ten talking points.
September 1, 2006... Charles Allen was the Festival's main talking point with his strong criticism of ITV's advertisers, Darren Davidson writes. 1. MacTaggart Lecture If the MacTaggart Lecture - the centrepiece of the Festival - is intended to stimulate...

Media Forum: Is the web killing men's mags?(marketing experts predict the downfall of men's magazines)(Market overview)
September 1, 2006... Is the internet a real threat to the viability of men's magazines, Alasdair Reid asks. From the very beginning, as the men's magazine sector emerged from relatively obscurity to become a mass- market phenomenon, commentators have been...

Media: Chatter.(Brief article)
September 1, 2006... 'Channel 4 is behaving like a 25-year-old still living at home. Dipping into mum's purse, even when it's got a fat pay cheque in its back pocket.' - ITV's outgoing chief executive, Charles Allen, calls for a stronger remit for Channel 4 at the...

Media: Five announces launch dates for new digital channels.(Brief article)
September 1, 2006... Five has announced the launch dates for its new digital channels. Five US will launch on 15 October and will air daily between 4pm and 1am. Five Life launches on 16 October and will air daily between 6am and 11pm. Five has also unveiled the...

Media: IPC Media appoints Eric Fuller.(Brief article)
September 1, 2006... IPC Media has appointed Eric Fuller, the publishing director of the IPC ignite! magazines, Loaded and Nuts, to the role of managing director of IPC ignite! Fuller replaces Tim Brooks, who is to join Guardian Newspapers as its managing director....

Media: ZenithOptimedia handed brief for Millennium Dome.(Brief article)
September 1, 2006... ZenithOptimedia has been handed a brief to devise a launch strategy for the Millennium Dome, which is being developed into a multipurpose venue in conjunction with the ZenithOptimedia client O2.

Media: Mediaedge:cia appoints Jason Dormieux.(Brief article)
September 1, 2006... Mediaedge:cia has appointed Jason Dormieux as the managing partner of MEC Interaction UK. Dormieux will report to Mediaedge:cia's managing director, Tom George, and the head of MEC Interaction, Jeff Hyams.

Media: Emap2 working with Napster.(Brief article)
September 1, 2006... Emap2, the marketing division at Emap Advertising, is working with Napster to promote its online music subscription service. The three-month campaign, involving print activity in FHM and radio ads running across several Emap local stations,...

Media: UIP launches partnership with The Times.(Brief article)
September 1, 2006... United International Pictures has launched a partnership with The Times and Times Online to support the launch of An Inconvenient Truth, a documentary film featuring the former US vice-president Al Gore. The Times will launch a 'Go Green'...

Media: M&S to sponsor the Elle Decoration Design Awards 2006.(Marks & Spencer)(Brief article)
September 1, 2006... Marks & Spencer is to sponsor the Elle Decoration Design Awards 2006. The deal includes in-magazine activity in the September to November 2006 issues of Elle Decoration, promotional activity and advertorials.

Media: Exclusive cover for Total Film's November issue.(Brief article)
September 1, 2006... Future Publishing's Total Film is featuring the actress Scarlett Johansson on the cover of its November issue. The exclusive cover trails the launch of Spiderman 3, starring Johansson, which is named as one of the 'Ten coolest movies being made...

Media: Living TV acquires US comedy.(Brief article)
September 1, 2006... Living TV has acquired the US comedy Help Me Help You, starring Ted Danson. The deal gives Living TV first-run UK rights to the show, which makes its debut in the US on the ABC network next month. Help Me Help You is distributed by Twentieth...

Media: Discovery Networks Europe promotes Philips' TV products.(Brief article)
September 1, 2006... Discovery Networks Europe is promoting Philips' high-definition television products through a partnership around its programme Discovery Atlas. The programme, which is broadcast in HD, will feature on-air Philips branding. Philips will also...

Media: IPC Media chooses its charity of the year.(British Institute for Brain Injured Children )(Brief article)
September 1, 2006... IPC Media has chosen the British Institute for Brain Injured Children as its first charity of the year following a company-wide vote. The charity will be the focus of IPC's fundraising efforts for the next 15 months with a series of events...

Media Headliner: Donnish new Guardian chief surprises industry.
September 1, 2006... Tim Brooks' breadth of experience helped him beat insider Stuart Taylor to the managing director's chair. It is not every day that Campaign's media editor is handed the managing director's job at Guardian Newspapers. OK, so Tim Brooks left...

Media Lifeline: London freesheets.
September 1, 2006... Publishers up the ante in the battle for the capital's commuters. September 2005: City AM, a morning freesheet aimed at City workers, launches in the Square Mile. Run by its chief executive, Jens Thorpe, and the managing director, Lawson...

Media Perspective: The mystery of why media agencies are shy of effectiveness.(Column)
September 1, 2006... Never let it be said this column is reluctant to deal with the great mysteries of life. How exactly does Sir Paul McCartney get his hair that colour? And was that the cause or the result of his war with Heather Mills? Here's one mystery I...

Media: All about ... TV channels' winter schedules.
September 1, 2006... Broadcasters are showing their hands to advertisers. It is the time of the year when the major broadcasters reveal their winter schedules. With the erosion of mass audiences, as multi-channel TV takes hold and viewers migrate to alternative...

Media: Things we like.
September 1, 2006... YOU, ME AND DUPREE If you fancy a belly-load of laughs this summer, you could do worse than You, Me and Dupree. It's basically an Owen Wilson vehicle, which is no bad thing. If you enjoyed Wilson's laid-back, goofy humour in Bottle Rocket...

Media: Double Standards - 'Running round Highbury listening to adult rock'.(M2M)(Interview)
September 1, 2006... Managing directors of media agencies explain why medium-sized shops offer the best of both worlds. PETER THOMSON - MANAGING DIRECTOR, M2M - What makes your agency stand out in the market? Being able to offer the best of both worlds...

Media: Strategy Analysis - B-movies for the younger generation.
September 1, 2006... Brand: Cartoon Network Foster's Home For Imaginary Friends Client: Nibs Dearsley, marketing and PR director, Cartoon Network, Cartoon Network Too, Boomerang and Toonami Brief: Innovative way to reach children Target audience: Children...

Media: A moment with Marquis.
September 1, 2006... You will be pleased to know that your intrepid correspondent is undertaking an in-depth, hands-on, 24/7 analysis of European advertising opportunities. In other words, as you will have rightly surmised, he's lounging by a pool somewhere in the...

The World: Chicago - DDB beats Euro to dollars 250m Safeway business.(Brief article)
September 1, 2006... DDB in Chicago has picked up the dollars 250 million Safeway account, beating Euro RSCG in a two-way final shoot-out. The agency pitched alongside PHD in San Francisco, which was awarded the media planning and buying duties. The...

The World: Munich - Discovery targets men with free-to-air channel launch.(Discovery Networks Europe)(Brief article)
September 1, 2006... Discovery Networks has announced that it will be launching a new free-to-air channel in Germany. DMAX will be a fact-based entertainment network that focuses on the lifestyles and interests of upscale male viewers aged 20 to 39. It...

The World: Prague - JWT opens regional outpost in Czech Republic.(Brief article)
September 1, 2006... JWT has bolstered its presence in Central and Eastern Europe by opening an office in the Czech Republic. Britta Plattner, who is moving from the agency's Austrian office where she has worked since 1991, will run JWT Praha as its managing...

The World: Kuala Lumpur - Burnett loses Malaysia Airlines to Publicis.(Leo Burnett Malaysia)(Brief article)
September 1, 2006... Leo Burnett Malaysia has relinquished its eight-year hold on the Malaysia Airlines (MAS) account. The creative business has now been moved into Publicis in the region. However, owing to a spending freeze instigated earlier in the year, it...

The World: Beijing - WPP appoints Song chairman for Greater China.(WPP Group PLC)(Brief article)
September 1, 2006... TB Song (pictured), the current Ogilvy & Mather Greater China chairman, has been appointed the part-time chairman of WPP Greater China. His responsibilities will include helping to improve relationships with government and other...

The World: Sydney - JWT Australasia teams up with Hungry Man.(Hungry Man Productions)(Brief article)
September 1, 2006... JWT Australasia and the WPP-owned Plush Films have announced a regional partnership with the US production company Hungry Man. The collaboration will mean JWT offices in Melbourne, Sydney and Auckland gain easier and cheaper access to the...

The World: Singapore - ZenithOptimedia chief Kenneth Tsang quits.(Brief article)
September 1, 2006... Kenneth Tsang, the chief executive of ZenithOptimedia Singapore, is leaving the agency after nine years. His successor has been named as Harpeet Singh Kaintel, the existing general manager, who has been with the company for five years. ...

The World: New Delhi - WSJ unveils plan for branded newspaper content.
September 1, 2006... The Wall Street Journal has announced that it will publish branded news content in the soon-to-be-released business newspaper from HT Media, India's second-largest print media company. The WSJ pages will contain news and views from the main...

The World: Paris - JCDecaux poised to buy outdoor specialist VVR-Berek.(Berliner Verkehrsbetriebe)(Brief article)
September 1, 2006... JCDecaux is set to acquire the German outdoor advertising company VVR-Berek, formerly owned by the transport company Berliner Verkehrsbetriebe. The deal is conditional upon the approval of the German cartel authority as well as the...

The World: Mexico City - Aegis acquires media agency Control Media.(Brief article)
September 1, 2006... The Aegis Group has acquired the Mexican media agency Control Media. The business will be merged with Carat Mexicana to become Carat Control. Robert Lerwill (pictured), the chief executive of the Aegis Group, said: 'The marriage of Carat...

The World: Growth prompts consolidation in India's media.
September 1, 2006... IPG has merged Universal McCann and Lodestar to take advantage of India's media landscape. Mark Tungate takes a look. The Chinese, so the theory goes, will buy Western goods until they have cloned home-grown versions. Indian consumers, on...

The World: Insider's view - Lebanon.
September 1, 2006... The process of rebuilding shattered morale in Lebanon is under way with a little help from banks and blogs, Farid Chehab writes. Lebanon was expecting the best tourist season ever after 15 years of reconstruction and sacrifices. The blow to...

Close-Up: Live Issue - JWT's transformation brings rebirthing pains.
September 1, 2006... Is the network in danger of sacrificing its soul in order to distance itself from its outdated business practices? JWT's recapture this week of the global Smirnoff business from Bartle Bogle Hegarty will be a much-needed morale booster...

Close-Up: Live issue - Is adland less ageist than we think?
September 1, 2006... Kate Nicholson asks whether the industry has finally woken up to the importance of experience. Is the advertising industry's old guard staging an unlikely comeback? The prevailing trend in the industry has been for ever younger executives,...

Close-Up: 24 hours with ... Guy Phillipson, Internet Advertising Bureau.
September 1, 2006... Name: Guy Phillipson Job: Chief executive, Internet Advertising Bureau Professional mission: Help advertisers find the best role for online advertising to engage consumers and build their brands Personal mantra: Fair words butter no...

Editorial: Change may be difficult but it is vital for industry.(Editorial)
September 1, 2006... To say that advertising has reached a defining moment in its evolution is a masterpiece of understatement - agencies that once regarded themselves as the undisputed brand guardians now find their duties diluted as new technology has empowered...

Editorial: Has JWT turned corner with Smirnoff win?(Editorial)(Brief article)
September 1, 2006... Well done JWT for snatching Diageo's global Smirnoff business back from Bartle Bogle Hegarty. The group took a courageous decision 18 months ago to refashion itself for a new age, anticipating the change might be difficult and, at times,...

Opinion: Perspective - Walsh offers Lowe a chance of calm after the storm.
September 1, 2006... So Lowe has found its woman. Perhaps the most surprising thing about Amanda Walsh's appointment is that it has taken so long to sign off. From the moment she quit United in May, Walsh's name has been linked with the Lowe challenge. Let's...

Opinion: On the Campaign Couch ... with JB.(Column)
September 1, 2006... Q: Jeremy, how do you explain the statistic - recently featured in Campaign - that 15 out of the top 18 ad agencies have changed CEO in the past two years? And what can we do about it? A: I expect someone at Campaign could tell us exactly...

Diary: On the QT ..(Robert Campbell)(Brief article)
September 1, 2006... Poor Robert Campbell. The United London executive creative director doesn't have much luck with transport. Last time, it was his failure to cope with the pre-pay fares on bendy buses that found him pounds 10 lighter of pocket and splashed...

Diary: Who's the advertising agency sugar daddy?
September 1, 2006... Which multimillionaire advertising executive, who claims he 'loves to talk dirty', is the News of the World referring to in this feature about a website that allows rich sugar daddies to pick up attractive young totty? Under the classy...

Diary: Kershaw drops a king's ransom on Arse throne.(Diary entry)
September 1, 2006... David Kershaw has bought a chair. But before you ask why Diary is bothering to bring you this news, you need to know that this isn't any old chair. No indeed. For it has been warmed by some of the most famous behinds in English footballing...

Diary: Are client considerations keeping Crouch quiet?(Diary entry)
September 1, 2006... Agencies are famously outspoken when an ad pops up that bears even a passing resemblance to one of their creations. They bleat, they moan and they do their damnedest to get awards juries to strike offending ads from shortlists. So what is...

Diary: Water-cooler monitor.(Brief article)
September 1, 2006... WHAT TOPICS HAVE THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Stand back and watch the sparks fly as a new 2 hrs 3 mins newspaper war gets under way. With...

Diary: Pick of the Week - The Campaign Media Awards.
September 1, 2006... Funny. Messages have a knack of finding you when you're not looking for them. The Campaign Media Awards. Last call. Entries to the 2006 Awards must be in by 15 September. Enter at www.campaignmediaawards.com, call David Felice on (020)...

Diary: Turkey of the Week - Abbott Mead Vickers BBDO/Bounty.(Brief article)
September 1, 2006... Although it requires her to admit that she (occasionally) watches Love Island, Francesca Newland feels compelled to pour scorn on Abbott Mead Vickers BBDO's idents: 'Too often, agencies and clients set the creative bar low for sponsorship...

The future for Agencies.
September 1, 2006... Over the past five weeks, our Uncovered series has looked closely at IPTV, search, gaming, mobile and user-generated content. But what impact will all this new technology have on the structure of agencies? Deborah Bonello takes a look. The...

South Africa: Special report.(Brief article)
September 1, 2006... Just 16 years ago, South Africa was a country going backwards. Apartheid had made it a pariah of the world. Foreign investors were under pressure to pull out, sanctions were hurting its economy and its sports teams were excluded from...

South Africa: Rise of the black diamonds.
September 1, 2006... The empowerment policies put in place by the government have created a black middle class. Despite more than 40 per cent of black South Africans being unemployed, for an estimated two million of them times have never been better. They are...

South Africa: Land of creative freedom.
September 1, 2006... Despite clients' budgets being smaller than international rivals', South African shops have done well. South Africa has just had its best year at Cannes, winning a total of 30 Lions, including a press Grand Prix for FCB Johannesburg. This...

South Africa: Access South Africa.(Interview)
September 1, 2006... Omnicom Media Group's Josh Dovey talks to Mark Tungate about South Africa's media industry. Josh Dovey is used to tough places: born in South Africa, he was educated at an English boarding school. These days, he is back in South Africa as...

South Africa: Wish you were here?
September 1, 2006... Exotic locations, good weather and top crews: South Africa has the lot, Jane Bainbridge says. When South Africa's first democratic elections took place in 1994, it allowed the world - and particularly the advertising and film industries -...

The Work: New campaigns - UK.
September 1, 2006... ONE TO LOOK OUT FOR - KRONENBOURG 1664 - SEAT SEARCH CREDITS Project: Seat search Client: Sharon Annette, marketing manager, premium lagers, Scottish & Newcastle Brief: Reposition Kronenbourg as the lager that is worth taking the time...

The Work: New campaigns - The world.
September 1, 2006... DELL - PURELY YOU - US CREDITS Project: Purely you Client: Eric Levine, director of advertising, Dell Brief: Persuade consumers that Dell builds technology that is customised for them Creative agency: BBDO Atlanta Writer: Bill Pauls...

The Work: Private view.(ad campaigns)
September 1, 2006... CREATIVE - Mark Roalfe, chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R It does not seem two minutes since I wrote my last Private View. It was the hottest day of the year, England were blaming their perfomance...

Movers: Appointment at OgilvyOne Worldwide.(Richard Wheaton)(Brief article)
September 1, 2006... Richard Wheaton - OgilvyOne Worldwide has appointed Richard Wheaton as the first UK chief executive of its full-service digital and direct marketing agency network, Neo@Ogilvy. In this role, Wheaton will be responsible for running the...