Campaign articles from September 2004

Campaign archives from September 2004

Ailing Cut forced to make ad pledge.
September 3, 2004... H Bauer has issued media agencies with a 'money-back guarantee' in a bid to persuade them to take ads in its ailing men's weekly Cut. The publisher's sales arm, The Publishing Consultancy, has promised agencies that Cut will deliver a...

WCRS picks up Vote No brief in run-up to Europe referendum.(WCRS Group PLC)(Brief Article)
September 3, 2004... WCRS has won a brief to help convince the public to vote against Britain signing up to the European Constitution. Vote No is a non-party campaign formed by some of Britain's most successful entrepreneurs to garner support for a 'no' vote...

GM begins pounds 400m Euro media review.(General Motors)
September 3, 2004... General Motors is conducting a review of its estimated pounds 400 million pan-European media planning and buying arrangements just one year after completing a market-by-market pitch across the region. The review involves the GM roster...

Burton's Foods hires FCB after split with Saatchis.(Brief Article)
September 3, 2004... FCB London has been picked by Burton's Foods to develop creative work for Jammie Dodgers and Cadbury Chocolate Fingers after it split with Saatchi & Saatchi. The assignment also includes the launch of an as-yet-undisclosed new product. ...

Tony Wright chosen to run Lowe as Jerry Judge is moved out.(Brief Article)
September 3, 2004... Jerry Judge's future within Interpublic is uncertain after a formal announcement that he is to step down as the worldwide chief executive of Lowe to run The Partnership, which is being phased out. As exclusively predicted in Campaign a...

PHD picks up pounds 7m Yell TV buying role.(Brief Article)
September 3, 2004... PHD has swiped the pounds 7 million Yell television buying business from The Allmond Partnership. The agency already holds the Yell media planning account, as well as the press buying, having inherited the account from Abbott Mead Vickers...

NMA faces censure as ASA investigates press ad complaints.(Newspaper Marketing Agency)(Advertising Standards Authority )(Brief Article)
September 3, 2004... The Newspaper Marketing Agency - the body responsible for marketing national newspapers - is under investigation over one of its own newspaper ads. Its current press campaign, which shows a stiletto heel spiking the body of a businessman...

Methold leaves BBH to replace Steiner in W&K head of TV role.(Brief Article)
September 3, 2004... The Bartle Bogle Hegarty TV producer Julia Methold is to replace Rob Steiner as the head of Wieden & Kennedy's TV department. Methold, who has been at BBH for the past six years, is currently negotiating her exit from the agency. ...

Salary shortfall deters talent from ad careers.(advertisement)
September 3, 2004... Junior-level people working in Britain's advertising agencies are being paid substantially less than their counterparts in other fields - and the gap is widening further. That is the verdict of a new survey commissioned by the IPA, which,...

Agencies line up as Total calls review of below-the-line task.(Brief Article)
September 3, 2004... Total, the petrol forecourt retailer, is reviewing its below-the-line account in the UK. The company has sent out a tender document to 20 agencies inviting them to take part in the review for the business, which is currently held by...

International Poster Management retains Sky outdoor.(Brief Article)
September 3, 2004... International Poster Management, the Interpublic-owned poster specialist, has retained the pounds 8 million BSkyB outdoor account. The retention was against the odds following MediaCom's capture of the Sky media planning and buying business...

Edwards returns with Publicis job.
September 3, 2004... Paul Edwards, the former Lowe chairman, is ending a year-long absence from the agency scene by joining Publicis as the chief strategy officer of the UK group. He replaces Derek Morris, who left Publicis in June to become the vice-chairman...

CNBC drops Barb in switch to GfK's rival TV audience system.(Brief Article)
September 3, 2004... CNBC, the European business television broadcaster, is to cancel its subscription to Barb and base its viewing data solely on a system from the Swiss-based researcher Gfk. The new system, which has been trailed in Switzerland for the past...

Dyson seeks agency in bid to boost sales.(Brief Article)
September 3, 2004... Dyson, the vacuum cleaner and white goods manufacturer, is talking to agencies about the future of its pounds 4 million creative account. The move comes 21 months after Miles Calcraft Briginshaw Duffy quit the account citing creative...

Tiger Beer prepares pitch for its creative UK advertising task.(Brief Article)
September 3, 2004... The Singapore-based Tiger Beer is looking to increase its presence in the UK market and is set to draw up a shortlist of creative agencies to pitch for its advertising account. In the UK, the company relies upon advertising created...

Hotline: British Gas to persever with slogan.(Brief Article)
September 3, 2004... British Gas is to persevere with its 'Doing the right thing' slogan despite raising gas and electricity prices by 12.4 per cent and 9.4 per cent respectively. The line will be incorporated into new work, currently in research, from British Gas'...

Hotline: ITV admits it will lose ad revenue next year.(Brief Article)
September 3, 2004... ITV has admitted it stands to lose pounds 50 million in advertising revenue next year owing to a decline in audiences this year, as predicted in Campaign's 7 July issue. The drop is the result of the imposition of the Contract Rights Renewal...

Hotline: Media Square acquires Clark McKay & Walpole.(Brief Article)
September 3, 2004... Clark McKay & Walpole has been acquired by Media Square, the Aim-listed marketing services group that also owns Banc. CMW, founded in 1995, will continue to operate as a separate agency and be run by Jonathan Clark, the managing director, and...

Hotline: Coors Brewers signs six-figure sponsorship deal.(Brief Article)
September 3, 2004... Coors Brewers has signed a six-figure deal to sponsor the new Sky One drama Deadwood. Coors Fine Light Beer idents will run alongside the series, which launches on 21 September. The creative will be produced in-house by Sky Creative in...

Hotline: Neon Lucozade sign to be removed after 50 years.(Brief Article)
September 3, 2004... The famous neon Lucozade sign that greets people driving into west London on the M4 is being taken down after 50 years. The sign, which shows the drink being poured into a glass, is being dismantled by its GlaxoSmithKline owner and will be...

Hotline: First Choice to renew sponsorship of ITV reality show.(Brief Article)
September 3, 2004... First Choice is to renew its sponsorship of the ITV reality show I'm a Celebrity... Get Me Out of Here!, which will return to screens this autumn. The travel company backed the third series, which pulled in large audiences earlier this year.

Hotline: PowerGen shortlists agencies.(Brief Article)
September 3, 2004... PowerGen has shortlisted Craik Jones Watson Michell Voelkel, Publicis Dialog and Joshua to pitch for its direct marketing business. The review is being handled by The Haystack Group.

Hotline: Marc Landsberg appointed president of Arc Worldwide.(Arc Worldwide)(Brief Article)
September 3, 2004... Nick Brien, the chief executive of Arc Worldwide, has appointed Marc Landsberg, formerly the chief strategy officer for Leo Burnett Worldwide, to the newly created post of president. Brien will also serve as the executive vice-president of Leo...

Hotline: The Times launches ad campaign.(Brief Article)
September 3, 2004... The Times is launching a pounds 4 million ad campaign through Rainey Kelly Campbell Roalfe/Y&R that will introduce the strapline: 'Join the debate.' The ad will feature stars such as Jonny Wilkinson, Gordon Ramsay and Gabby Logan.

Hotline: Schooler quits Inland Revenue.(Brief Article)
September 3, 2004... Ian Schooler has quit as the Inland Revenue's director of marketing and communications. His decision comes in advance of a merger between the Inland Revenue and Customs and Exercise, which will result in the communications and marketing...

Hotline: Post Office shortlists agencies for account.(Brief Article)
September 3, 2004... The Post Office has shortlisted Presky Maves, Clark McKay & Walpole, Tullo Marshall Warren, MRM Partners and Draft to pitch for its direct marketing account.

Hotline: TalkSPORT to launch on Freeview.(Brief Article)
September 3, 2004... TalkSPORT is to launch on the Freeview platform. The national AM radio station will also be available on ntl and Telewest. It has broadcast on the Sky Digital platform since 2001.

Hotline: Bupa appoints WWAV Rapp Collins North.(Brief Article)
September 3, 2004... Bupa has appointed WWAV Rapp Collins North to produce a weekly off-the-page strip ad to promote its sponsorship of The Daily Telegraph's Fantasy Football League for the 2004/2005 season.

Hotline: The Samaritans chooses agency after four-way pitch.(Brief Article)
September 3, 2004... The Samaritans has appointed Kitcatt Nohr Alexander Shaw to handle its integrated account following a four-way pitch. Manning Gottlieb OMD worked on the media planning for the pitch.

Westferry plant remains jointly owned.(Brief Article)
September 3, 2004... Richard Desmond, the owner of Express Newspapers, has decided not to buy Telegraph Group's stake in the Westferry print plant. The decision coincides with accusations against the former Telegraph chairman Lord Black that he embezzled company...

Minghella directs new Guinness television ad.(Brief Article)
September 3, 2004... Diageo is looking to update the Guinness brand through the second ad in its 'out of darkness comes light' series, created by Abbott Mead Vickers BBDO. 'Mustang', which follows on from 'moth', was directed by Anthony Minghella, the director...

MLC targets women with pounds 1.5m press ad campaign for pork.(Meat and Livestock Commission )(Brief Article)
September 3, 2004... The Meat and Livestock Commission is using a pounds 1.5 million press campaign to tell women about the health benefits of eating pork. The ad shows a plate on which two pork chops face each other to form the figure 96. Alongside the meat...

Tetley launches MCBD's debut TV campaign.(Brief Article)
September 3, 2004... Miles Calcraft Briginshaw Duffy has created its first TV execution for Tetley Tea, featuring the Sex and the City star Kim Cattrall. The 40-second execution is for Tetley's new range of fruit, herbal and green teas. In the ad, Cattrall...

Joke-telling Red Indian stars in Mini Green Wing idents.(Brief Article)
September 3, 2004... WCRS has cast a joke-cracking Red Indian to front a series of idents to support Mini's sponsorship of the Channel 4 comedy drama Green Wing. Over the course of 30 idents, the character, named Mini Ha Ha in reference to the character of the...

MSN names finalists for internet creative advertising awards.(Brief Article)
September 3, 2004... The internet portal MSN has announced the 14 finalists in its first awards scheme to celebrate creativity and innovation in digital advertising over the past five years. The winners from the programme, sponsored by Campaign, will be...

DDB London's Morris to run new business growth department.(Brief Article)
September 3, 2004... DDB London has appointed Richard Morris to head a business development department as the agency tries to improve its new-business efforts. In his new role, Morris takes charge for business growth and is putting together a new-business and...

Cadbury reveals Heartbeat TV idents.(Brief Article)
September 3, 2004... Delaney Lund Knox Warren & Partners has created a series of idents to support Cadbury Hot Chocolate's sponsorship of the ITV1 drama Heartbeat. The brand, produced by Premier Foods under licence from Cadbury, is investing pounds 1.6 million...

Vaughan stars in ad to support Nescafe on-pack promotion.
September 3, 2004... Johnny Vaughan is to star in a new television campaign for Nescafe Original, which encourages coffee drinkers to 'love the morning'. The 30-second spot, which was created by McCann Erickson, promotes an on-pack offer, which invites...

Fay Ripley stars in new TV campaign for Lotto.(Brief Article)
September 3, 2004... Camelot, whose National Lottery advertising was for so long synonymous with the golden finger of fate, is introducing a new character called Lady Luck in a bid to drive ticket sales. The character, played by the Cold Feet actress Fay...

Nissan signs Scrapheap TV deal for Navara.(Brief Article)
September 3, 2004... Nissan is using Channel 4's Scrapheap Challenge to build the popularity of its Navara truck. TBWA\London has created six sponsorship idents, which will feature during the programme from Sunday. The idents are part of Nissan's efforts...

Orange campaign for free texts extension targets teens.(Brief Article)
September 3, 2004... Text-mad teenagers are being targeted by Orange in new television ads that aim to build more business on the back of the trend. Mother has produced a trio of ads breaking nationally this week in a campaign directed at 16- to 18-year-olds...

SilverSpoon to back low-cal version with pounds 1m TV launch spot.(Brief Article)
September 3, 2004... SilverSpoon is backing the launch of its low-calorie sugar variant, SilverSpoon Light, with a pounds 1 million TV commercial created by Walsh Trott Chick Smith. The ad, which breaks on 6 September, targets housewives. It features three...

Virgin Holidays uses Kitcatt Nohr work to highlight free flights.(Brief Article)
September 3, 2004... Virgin Holidays is using a through-the-line campaign by Kitcatt Nohr Alexander Shaw to highlight an offer on flights from Manchester Airport. The campaign, which breaks next week across regional radio, newspapers, direct mail, radio and...

Levi's campaign focuses on flirtation.(Brief Article)
September 3, 2004... Flirtatious encounters between young men and women in urban settings continue to form the basis of three dialogue-based commercials for Levi's Anti-Fit 501s from Bartle Bogle Hegarty. The pan-European campaign, which breaks on 1 September,...

Goodstuff takes on Knickerbox strategy and planning task.(Brief Article)
September 3, 2004... Knickerbox, the underwear retailer, has appointed Goodstuff to work on its communications strategy. The agency, launched in January by the former Manning Gottlieb OMD directors Andrew Stephens and Ben Hayes, will work with Knickerbox on...

Familiar faces appear in Magic FM's TV work.(Brief Article)
September 3, 2004... Magic FM has swapped the wacky style of its previous advertising for a more mainstream approach by St Luke's. The 40-second commercial is the agency's first work for the radio station since it took the account from Mother in the spring. ...

Plain-speaking Prudential makes link with Parkinson.(Brief Article)
September 3, 2004... WCRS has created a series of idents to support Prudential's sponsorship of Michael Parkinson's ITV chat-show. The work presents the Prudential brand as plain speaking by aligning it with the straight-talking Yorkshire host, famous for his...

Moran handed role of creative director at Andrews Aldridge.(Brief Article)
September 3, 2004... Partners Andrews Aldridge has promoted its head of copy, Shaun Moran, to the post of creative director. Moran's appointment is the first sign that the agency is strengthening its management team following its buyout from Havas last month....

Sony highlights benefit of digital photography.(Brief Article)
September 3, 2004... Fallon has created a pan-European through-the-line campaign for Sony that brings to life the spontaneity of digital photography. The multimedia campaign shows people using the Sony Cyber-Shot to take photos around the world. Already...

Tri-Direct beats two to secure COI Royal Marine assignment.(Brief Article)
September 3, 2004... COI Communications has appointed Tri-Direct to develop a direct response campaign aimed at boosting the number of Royal Marine recruits. Tri-Direct triumphed in a three-way pitch against Manning Gottlieb OMD and Equimedia to win the brief....

Correction.
September 3, 2004... Campaign's ABC magazine report (20 August) omitted River Publishing's Healthy from the list of top customer magazines. Healthy, the Holland & Barrett customer title, has a circulation of 224,166, up 10 per cent.

Quiet Storm Sci-Fi Channel work targets a mainstream audience.(Brief Article)
September 3, 2004... The Sci-Fi Channel is aiming to position itself as more mainstream with a through-the-line campaign created by Quiet Storm. The agency's first work for the brand, which breaks this week, adopts a testimonial style. It attempts to alter...

Five's new schedule favours reality TV.(Brief Article)
September 3, 2004... Five is once again looking to reality television to provide it with that elusive breakout hit, as it unveils an autumn schedule centred on a new programme from the maker of Big Brother. Endemol UK will produce The Farm, a new three-week...

Emap hands Brown FHM editor position as Davies joins Elan.
September 3, 2004... FHM has hired Ross Brown as its editor. Brown, previously FHM's features editor, was promoted to replace David Davies, who has moved to Emap Elan as the acting managing director. A member of a team that worked on FHM's recent redesign,...

Business performance league: 3 September.(Illustration)
September 3, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 3 September.(Illustration)
September 3, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media: Zeitgeist - The new Fatboy Slim album should have plenty of fresh tracks for admen to plunder.(Brief Article)
September 3, 2004... Palookaville, the new Fatboy Slim album, hits record stores and websites on 4 October. Guest appearances include Damon Albarn, Bootsy Collins and the rapper Lateef. Like his previous albums, such as Halfway Between the Gutter and the Stars and...

Media Forum: Will Sky One's revamp draw in viewers?(British Sky Broadcasting Group PLC. Sky One)
September 3, 2004... Sky One is not attracting enough viewers, so its revamp and high-profile new shows need to work hard. The first round of Sky's major investment programme is kicking in. As competition in the multichannel marketplace increases, its flagship...

Media: Behind the Hype - Has SMG Access lived up to its launch promise?
September 3, 2004... A year after its launch, SMG Access hasn't really made waves, Emma Barns writes Launched a year ago, with hardly the most inspiring of names, SMG Access has not had quite the impact on the media that its launch hype predicted. In fact,...

Media: Headliner - Indie's ad sales team inherits the Barnes trainspotter gene.
September 3, 2004... Detail is The Independent's new commercial director's middle name. There must be an obsessional gene in the Barnes make-up. Simon Barnes, the recently appointed commercial director at The Independent, has a whole room in his London home...

Media: Perspective - No-one's slacking off for the summer over at FHM towers.
September 3, 2004... An idle contact of mine suggested last week that Campaign should take it easy during August. 'Sit back, do 'Campaign in Shorts' and go home early,' was the gist of what he said, albeit in slightly riper language. I suggested to him that...

Media: Spotlight - Reality TV, cheques and five feature at Edinburgh.
September 3, 2004... The quality of programmes was high on the TV festival's agenda. The 2004 Media Guardian Edinburgh International Television Festival was a different beast from previous years: a point noted by the Sky Networks managing director, Dawn Airey,...

Media: Strategy of the Week - Auto Trader seeks readers beyond car-savvy men.
September 3, 2004... A multimedia strategy aims to show the title's not just for the trade. Last week, Trader Media Group launched a pounds 5 million multimedia marketing effort to address Auto Trader's sliding circulation by widening its target audience. ...

Close-Up: Live Issue - Associated and Telegraph name new management.
September 3, 2004... Can Beatty and MacLennan turn the tide of competition for readers? As Murdoch MacLennan and Kevin Beatty start their roles as the managing directors of the Telegraph Group and Associated Newspapers respectively, they'll be comforted by the...

Close-Up: On the Campaign Couch ... With JB.(Jeremy Bullmore)(Interview)
September 3, 2004... Q: We're a medium-sized agency with a male-dominated management team. Do you think the fact that we have no women in our agency at board-director level counts against us in pitches? A: No. Your lamentable new-business record is due entirely...

Close-Up: Live Issue - M&S goes back to basics after Asda steals its clothing crown.(Marks & Spencer )
September 3, 2004... M&S needs to concentrate on quality to challenge its rivals, Rachel Gardner says The firm grip Marks & Spencer has held on the clothing market for nearly half a decade was broken last week when the store saw its...

World: Stuart Elliott in America.
September 3, 2004... In a new twist, the heated, three-way battle for hegemony in the US market for erectile-dysfunction drugs has gone to the devil (Campaign World, 20 August). That's because a new campaign for Viagra, the category leader under pressure from two...

World: Analysis - New York's Advertising Week puts US adland in the spotlight.
September 3, 2004... Can Advertising Week do for ads what Fashion Week did for clothes? Sponsors hope that New York's Advertising Week - five days of exhibitions, panels, seminars, conferences and a parade of walking ad icons such as Tony the Tiger and Mr...

World: New-Business Analysis - Agencies get a second bite at the Subaru account.
September 3, 2004... AAR's Subaru shortlist was premature but a decision is due on the dollars 150m business The ongoing 'are they, aren't they' nature of the Subaru of America global creative pitch was further clouded last month when AAR Partners, the...

World: Medium of the Week - Amex extends Departures to European customers.
September 3, 2004... The title's audience should attract advertising by luxury brands, Mark Tungate says Even the most aloof of luxury brands has shown an interest in the pan-European arrival of Departures, the magazine for American Express Platinum...

World: Gallery.(advertising, advertising agencies)
September 3, 2004... TOKYO DISNEYSEA MCCANN ERICKSON JAPAN While the new Braviseamo! attraction may be labouring beneath a more than slightly unwieldy name, the latest addition to the Tokyo Disneysea list of attractions at least has a high-octane commercial to...

World: My Portfolio - Eric Lynn.(HSBC Bank PLC)(Interview)
September 3, 2004... Speaking from the privacy of a park near Partizan's London offices, the US-born director Eric Lynn confesses: 'I've never done an interview that's just about me. It's really very difficult to des-cribe your own work... What do you think?' ...

Editorial: Agencies deserve fair remuneration.
September 3, 2004... It is a racing certainty the mickey-taking and mocking headlines that greeted the IPA's last survey on agency pay levels 13 years ago will be repeated with the publication this week of an updated version. The intervening years and the two...

Editorial: Grey minus big clients will lack appeal.(Grey Global Group, TwixTel Technologies Inc.)(Brief Article)(Editorial)
September 3, 2004... Alarm bells will be ringing at Grey Global Group after news that its New York office has lost out to an Asian independent agency to handle a new brief for the Mars-owned Twix, despite being the brand's agency of record. What makes Grey...

Opinion: Perspective - What now for ad industry as sex no longer sells?
September 3, 2004... I found myself once in a house of suspect, though high-class, repute. In pursuit of reportage and experience I watched as handcuffs were snapped and whips deliciously cracked, feeling about as engaged and intrigued as a jaded viewer of one...

Opinion: Newland on ... Sexual Health.
September 3, 2004... Forensic psychologists, apparently, hate having to put themselves in the mind of a murderer; they find it disturbing. My professional equivalent is having to put myself in the mind of a teenager. But understanding the ignorance, confusion,...

The Networkers: Rick Bendel.
September 3, 2004... A hugely private figure, the man at the helm of Publicis likes to keep a low profile in the industry. John Tylee helps Rick Bendel to overcome his discomfort and talk about his love of learning You would need to look long and hard to find a...

Regional Media: Local News Travelling Fast.
September 3, 2004... The regional press is reaching groups of the public that the other media can't. Ask an advertiser to pick an adjective beginning with 'S' to describe the regional press. The chances are you'll get answers such as 'solid' and 'safe' - even...

Regional Media: The Creative Imperative.
September 3, 2004... Despite a perceived lack of glamour, regional advertising offers plenty of creative scope, Lucy Aitken writes Regional press advertising usually brings to mind images of sofa beds on sale at an out-of-town warehouse, or a coupon offering a...

Regional Media: The Rise of the Regional Glossy.(regional magazines)
September 3, 2004... Regional media have rarely attracted upmarket advertisers, but the new breed of regional glossies is changing that. Devolution is a word that has been bandied about with great frequency since the existing Labour Government was elected in...

Regional Media: Local Radio's Stars.(MediaCom Scotland)
September 3, 2004... Regional radio stations are springing up everywhere, but which ones in particular should advertisers watch out for? Here are four of the best from around the country THE SOUTH What's the best new station? My selection is The...

Private view: Al Young, executive creative director of St Luke's.
September 3, 2004... Whether it's getting you noticed in your own agency or attracting wider acclaim, a good TV commercial is probably still the most immediate way for a team to accelerate a new career or revive a flagging one. Trouble is, you don't get to make a...

Diary: Timms turns back on adland for rock fame.(Duncan Timms)(Brief Article)
September 3, 2004... There are only a few careers that really cut the mustard for those hungry for fame and fortune. Ask any child what they want to be and the predictable response will be: footballer, actor or rock star. It's unlikely being a copywriter for a...

Diary: DMA brawlers' trial is set to go the distance.(Direct Marketing Awards)(Brief Article)
September 3, 2004... Ding-ding. Seconds out. It's all set up for round two of the Direct Marketing Awards punch-up. In the red corner, Timothy Clegg, Chemistry's art director; in the blue corner, Shaun Crawford, of the Chelmsford-based packaging company DMS,...