Campaign articles from September 2003

Campaign archives from September 2003

Bryant replaces Teesdale at AMV.(George Bryant to replace Mike Teesdale as head of planning at Abbott Mead Vickers BBDO's )(Brief Article)
September 5, 2003... The Mother strategist George Bryant is to replace Mike Teesdale as Abbott Mead Vickers BBDO's head of planning. Teesdale, who joined the agency in 1997, will leave later this month to take up the post of vice-chairman of BBDO in Atlanta,...

Agencies line up as National Bingo puts pounds 3m brief into play.(National Bingo Game Association is in talks with ad agencies )(Brief Article)
September 5, 2003... The National Bingo Game Association is in talks with ad agencies about its pounds 3 million creative account held by DFGW. The NBGA has approached a number of undisclosed agencies to line up credentials meetings in the coming weeks. It...

BMP to revamp as Powell steps back.
September 5, 2003... BMP DDB's Chris Powell is planning to stand down from his role as chairman as part of a radical restructure of senior management designed to rejuvenate the agency. The move is likely to involve role changes for the joint chief executives...

O2 plots pounds 33m media planning and buying pitch.(Brief Article)
September 5, 2003... O2, the mobile phone network, is preparing to review its pounds 33 million media planning and buying business. The account is currently split between The Allmond Partnership, which handles buying, and PHD, which handles planning. O2...

Red Cell on alert as Fiat invites Publicis to contest Alfa task.(Brief Article)
September 5, 2003... Red Cell's tenure of the pounds 50 million Alfa Romeo pan-European account is under threat in what is being seen as an attempt by Publicis Groupe to grab all the business from the brand's Fiat parent. The key test will come within the next...

PERSPECTIVE: Top-earning bosses must respect value of employee morale.
September 5, 2003... It's that time of year when industry observers start picking through agencies' annual figures to unearth the revenue truth behind the new-business hype and expose those agency businesses that are run about as well as Johnny Vegas doing the...

JWT scraps its plan for Cheetham Bell London.(Brief Article)
September 5, 2003... J. Walter Thompson is abandoning plans to open a London branch of its Manchester-based Cheetham Bell shop. The decision sees JWT drop attempts to resolve conflicts arising from the anticipated arrival of Bates UK clients. This means the...

Drop in Government's popularity hinders effectiveness of COI ads.(Brief Article)
September 5, 2003... The IPA has warned that the effectiveness of campaigns by Whitehall departments may have been reduced because of a weakening of public trust in the Government. Amid a slump in the Prime Minister Tony Blair's personal ratings, as voters...

Independent Films to sign Noam Murro to its director roster.
September 5, 2003... The director Noam Murro, who recently won a gold Cannes Lion for his 'sheet metal' ad for the US car brand Saturn through Goodby Silverstein & Partners, has been signed by Independent Films. Independent Films will represent Murro in the UK...

Agencies line up to compete for GNER creative account.(Brief Article)
September 5, 2003... GNER, the train operating company, is talking to agencies about the future of its above-the-line account. Discussions are a prelude to a three-year statutory review by the train company, which operates passenger services between London, the...

Worthington set for Auckland job.
September 5, 2003... Nick Worthington, who helped create two of the past decade's most acclaimed commercials, 'creek' and 'drugstore' for Levi's jeans, is joining the Publicis network to take a top role within its Australian and New Zealand operation. He joins...

Publicis gets ready to launch women's specialist operation.(Brief Article)
September 5, 2003... Publicis is to launch a women's health and fashion specialist operation headed by Bates UK's Miriam Jordan Keane. Keane will be the director in charge of the as-yet-unnamed operation, which will launch within the next two months. The...

Uefa appoints 180 in bid to improve image.(Brief Article)
September 5, 2003... The Amsterdam-based 180 has been appointed by Uefa to produce its next international TV campaign. The win follows a competitive tender involving several other undisclosed agencies. 180's brief will be to raise awareness of the breadth...

Budget Rent-a-Car talks to shops over pan-Europe ad task.(Brief Article)
September 5, 2003... Budget Rent-a-Car is looking for an advertising agency to handle its pan-European creative account. The company has approached several UK agencies about the business, and is believed to have narrowed its search down to three candidates....

HOTLINE: The Wireless Group to begin legal proceedings.(Brief Article)
September 5, 2003... Kelvin MacKenzie, the chief executive of The Wireless Group, is to instruct his lawyers to begin legal proceedings against the radio measurement body Rajar. Reporting profits of pounds 600,000 for The Wireless Group, MacKenzie argued that...

HOTLINE: Russell Hopson is quitting the agency.(Grey London)(Brief Article)
September 5, 2003... Russell Hopson, who became the first hiring by Garry Lace following his appointment as Grey London's chief executive, is quitting the agency after just nine months. Lace, who worked with Hopson at Saatchi & Saatchi and TBWA\London, said he had...

HOTLINE: Pathe moves its media planning and buying business.(Brief Article)
September 5, 2003... Pathe, the film distributor, is moving its pounds 6 million media planning and buying business to BLM Media. Carat previously held the account.

HOTLINE: AMV BBDO's creative director working a four-day week.(Brief Article)
September 5, 2003... Abbott Mead Vickers BBDO's executive creative director, Peter Souter, has moved to working a four-day week for the agency.

HOTLINE: Broadcaster five posts first profits.(Brief Article)
September 5, 2003... The broadcaster five has posted its first profits. RTL Group, the media giant that owns a 65 per cent stake in five, said its earnings from the channel were pounds 700,000 for the six months to June compared with a loss of pounds 2.1 million...

HOTLINE: The outdoor industry's revenue increases.(Brief Article)
September 5, 2003... The outdoor industry's revenue for the second quarter of 2003 is pounds 184.5 million, an increase of 6.3 per cent on the previous year, according to the Outdoor Advertising Association. Entertainment and media remains the largest advertiser...

HOTLINE: The ITC receives viewer complaints over Toyota ad.(Brief Article)
September 5, 2003... The Independent Television Commission received 41 viewer complaints for Saatchi & Saatchi's 'party dress' spot for the Toyota Corolla. The complainants were concerned about the use of violence. However, the ITC concluded that the spot was...

HOTLINE: Havas lands the Carrefour account in France.(Brief Article)
September 5, 2003... Havas has beaten Publicis and WPP to land the pounds 120 million Carrefour account in France. The group will be responsible for all the supermarket chain's marketing communications.

HOTLINE: Minerva hires Fiona Winburn as its head of TV.(Brief Article)
September 5, 2003... Minerva, formerly AMV Advance, has hired Fiona Winburn, a senior producer, as its head of TV, while Trevor Hardy, formerly at WCRS, becomes the senior planner on Gallo and Daimler Chrysler.

HOTLINE: Quiet Storm appointed to work with Living TV.(Brief Article)
September 5, 2003... Quiet Storm has been appointed to work with the Flextech-owned entertainment channel Living TV following a review held by the AAR.

HOTLINE: Archibald Ingall Stretton hires deputy creative directors.(Brief Article)
September 5, 2003... Archibald Ingall Stretton has hired Craik Jones Watson Mitchell Voelkel's Martin Lythgoe and Jon Vinton as deputy creative directors. Rapier's Chris Lapham and Deborah James are also joining the creative department.

HOTLINE: The Times increases the price of its Saturday issue.(Brief Article)
September 5, 2003... The Times is increasing the price of its Saturday issue by 15p to 90p as it launches a new package for the weekend edition. The price of the weekday edition will rise 5p to 50p.

HOTLINE: Philip Purdon appointed president of Lowe group in France.(Brief Article)
September 5, 2003... Philip Purdon, who held senior roles at Saatchi & Saatchi in London and in Europe, has been appointed as the president of the Lowe group in France. He was previously the chief executive of TBWA in Paris. Meanwhile, Philippe Bernard is stepping...

HOTLINE: Bates UK wins creative account for Brintons carpets.(Brief Article)
September 5, 2003... Bates UK, shortly to be disbanded after WPP's takeover of its Cordiant parent, has won the creative account for Brintons carpets after a five-way pitch. The business will move to another part of the WPP group when Bates closes. The appointment...

Grey set to take pounds 50m Seat business.(Brief Article)
September 5, 2003... Grey Worldwide is poised to prise Seat's pounds 50 million pan-European business from Sir Martin Sorrell's WPP because of an unresolvable account clash. The account this week appeared to be heading for Grey after a last-ditch effort by...

WPP appoints Ingram to run Kantar division.(Brief Article)
September 5, 2003... Tamara Ingram has been appointed by WPP to run its insight, information and consultancy division Kantar. Ingram, the former head of the UK agencies Saatchi & Saatchi and McCann-Erickson, is the new president of the Kantar companies Added...

Chambers steps up to be new director of programmes at five.(Brief Article)
September 5, 2003... Dan Chambers, the current controller of factual programmes at five, has been chosen to succeed Kevin Lygo as the station's director of programmes. Chambers, 34, has worked at five since November 2001. Among his commissioning credits are:...

Karmarama wins Emap's pounds 4m Big City task.(appointed by Emap Performance to handle its creative account)(Brief Article)
September 5, 2003... Emap Performance has appointed Karmarama to handle its pounds 4 million creative account for its Big City Network of radio stations. Karmarama won the account, which was previously with Faulds Advertising, after a six-way pitch. Emap...

Agencies line up to contest Age Concern's creative brief.(Brief Article)
September 5, 2003... Age Concern, the UK's largest organisation for the elderly, is seeking an advertising agency in a search being handled by the AAR. A list of undisclosed agencies has been drawn up for the business, which will involve developing a campaign...

Mother unveils TV and cinema for Selfridges.(ad campaign launches)
September 5, 2003... Mother has created Selfridges' first TV and cinema campaign for five years to promote the opening of its new store in Birmingham. The 40-second execution, 'pointing', which breaks this week, focuses on people participating in day-to-day...

Hull rejoins IPA for industry initiative in image and training.(Brief Article)
September 5, 2003... Janet Hull, the one-time driving force behind the IPA Effectiveness Awards, is rejoining the trade body to spearhead its five-year initiative aimed at boosting the perceived value of agencies to clients. She returns as the head of marketing...

BUSINESS PERFORMANCE LEAGUE: 5 Sept.(Brief Article)
September 5, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 5 Sept.(Brief Article)
September 5, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

180 unveils new Adidas campaign.(Brief Article)
September 5, 2003... Adidas has brought together two of the world's most prolific sportsmen in a new global TV campaign by the Amsterdam-based agency 180. The Real Madrid and England footballer David Beckham and Newcastle rugby star Jonny Wilkinson educate each...

Outdoor Advertising Association defends 15 per cent ad recall.(Brief Article)
September 5, 2003... Despite achieving an awareness figure of only 15 per cent, the Outdoor Advertising Association is hailing its pop art-style poster campaign, designed to promote the medium, a success. NOP Posterwatch figures revealed that Proving Outdoor...

Eve attempts to build on circulation growth.(Brief Article)
September 5, 2003... BBC Magazines is to launch its first television spot for the women's monthly Eve in a campaign through Miles Calcraft Briginshaw Duffy. The campaign will run for two weeks later this month with another burst scheduled for October across...

Sony Ericsson launches T610 phone.(Brief Article)
September 5, 2003... Sony Ericsson is launching its first global TV, print and online campaign. The work, created by Bartle Bogle Hegarty and Dare Digital with media planning and buying through Mediaedge: cia, will run in 48 countries. It promotes the new...

BT Yahoo! Broadband ads focus on services.(Brief Article)
September 5, 2003... Clemmow Hornby Inge is set to unveil its first work for BT with a pounds 10 million advertising campaign for its internet services joint venture BT Yahoo! Broadband. The TV and press campaign will see the debut of Jimmy and Mickey, two Los...

SMG opens division to offer deals across various companies.(Brief Article)
September 5, 2003... Scottish Media Group, the owner of Scottish and Grampian TV and Virgin Radio, is creating a cross-platform sales team to offer advertisers packages across its various companies. Kathryn Jacob, the commercial director of Virgin Radio, will...

HTW unveils foetal alcohol syndrome work.(Brief Article)
September 5, 2003... Harrison Troughton Wunderman will warn women about the dangers of drinking during pregnancy with a hard-hitting press campaign for the charity Foetal Alcohol Syndrome Aware UK. The three executions aim to raise awareness of foetal alcohol...

Grey hires Cannes winners to drive up creative standards.(Brief Article)
September 5, 2003... Grey London has hired two teams of Cannes award winners as part of ongoing efforts by the agency's new regime to raise its creative game. One of the pairings, Matt Saunby and Adam Chiappe, are joining from Bartle Bogle Hegarty where,...

O&M creative team takes August Aerial with Ford Fusion ad.(Brief Article)
September 5, 2003... The Ogilvy & Mather team Dale Winton and Hamish Pinnell have won the August Aerial Award for best radio commercial. The O&M duo won with their 'bin men' spot for Ford Fusion. They beat off competition from the Clemmow Hornby Inge team...

Correction.(Correction Notice)
September 5, 2003... OMD Connect has not lost the PPP Healthcare account to Carat, as reported in last week's Campaign. Carat is, however, working with PPP on a project basis.

MEDIA FORUM: Should creative agencies return to doing media?
September 5, 2003... A rash of creative agencies setting up in-house media divisions begs the question: who really benefits, clients or agency? Ian Darby reports. They're all at it. Having helped to drive media out of the door in the quest for refinement of...

MEDIA: THE MONTH - AN EXPERT'S VIEW. Would The Month live up to its advance publicity? In fact, it's a triumph, Peter Mitchell says.
September 5, 2003... An expert's view? Possibly. The views of a young media managing director still in the target market of this product by the skin of his teeth? Definitely. When I was asked to review the product by Campaign, my initial thought was to...

MEDIA CHOICE: Craig Harris, the sales director at Pearl & Dean Advertising, picks Mercedes' ads in The Observer Sport Monthly.(Brief Article)
September 5, 2003... 'Although I have to admit that I'm already a fan of The Observer Sport Monthly proposition, I really enjoyed reading its current special supplement produced in partnership with Mercedes-Benz. I found it rewarding for two main reasons. ...

MEDIA HEADLINER: New Loaded editor promises to resurrect iconic lads' mag.(Interview)
September 5, 2003... Martin Daubney's zest and contacts book are his key weapons. The editor's seat at Loaded is IPC's most precarious. The previous editor, Scott Manson, lasted just ten months and the magazine has had three editors in under a year. ...

MEDIA PERSPECTIVE: Newspapers must change their ways to head off decline.
September 5, 2003... Innovation and newspapers sit together in the same sentence about as comfortably as David Beckham and Sir Alex Ferguson sharing a dressing room. And if you suggest to a newspaper boss that his or her product is poor, needs investment and must...

MEDIA: SPOTLIGHT ON ITV - An ambitious Elstein sizes up his opportunity to change ITV.
September 5, 2003... Will David Elstein engineer his way to taking charge of a merged ITV? During his time as the director of programmes at Thames Television, David Elstein was responsible for showing the Death on the Rock documentary following the 1988...

MEDIA: STRATEGY OF THE WEEK - FIRST DIRECT. First Direct has flattered its existing customers to lure new ones, Glen Mutel writes.
September 5, 2003... Earlier this year, First Direct decided to entrust the fate of its brand to its customers, with a series of TV ads featuring the unscripted testimonies of the satisfied. This week, the branchless bank will revisit this strategy with two...

CLOSE-UP: NEWSMAKER - NEIL FRENCH. WPP's creative 'godfather' rules with an iron fist.
September 5, 2003... Neil French's personality is large enough to match his role, Rachel Gardner writes. As jobs in the advertising world go, they don't come more all-embracing than a roving global role for WPP. And if there's any truth in the belief that for...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
September 5, 2003... Q: I am a senior creative with a reputation for leading-edge work who has been hired to put a creatively anonymous agency on the map. Any advice? A: Here are four dynamic actions I would suggest you resist. Issuing an agency-wide memo...

CLOSE-UP: REVIEW - ROGER DODGER. A story of misogyny and disillusionment in the dark heart of New York's ad scene.(Movie Review)
September 5, 2003... John Donnelly reviews this bitter and charming tale of a self-loathing copywriter. Hollywood and the advertising business - although strikingly similar in many ways - are poles apart. Adland loves the movies, yet, almost uniformly, the...

CLOSE-UP: LIVE ISSUE - STARK FILMS AND SPECTRE. How will the formation of Large affect production?(Interview)
September 5, 2003... Four industry figures give their views on the merger of Stark Films and Spectre. The merger of Stark Films and Spectre fails to elicit a nasty word from anyone. Broadly there have been two responses: 'that's great' or 'so what?'. The...

EDITORIAL: Global players still need local identity.(Editorial)
September 5, 2003... It was bound to happen. There's no room for sentimentality in the ever-evolving world of marketing communications. DDB is to drop the BMP from its London name. But sentimentality is only a small part of the argument against such a step. In...

EDITORIAL: Five needs to build on legacy of Lygo.(Editorial)
September 5, 2003... Hats off to five for commissioning At Home With The Eubanks. The supporting advertising campaign is generating the kind of excitement that five needs and is maintaining just enough momentum to keep five on terrestrial viewers' radars. It looks...

OPINION: Mills on ... 11 88 88.(Editorial)
September 5, 2003... Remembering phone numbers, eh. How is it that I can remember some from years ago, but not the mobiles of friends, family and sometimes even my own? Take the old ads for the Evening Standard classified (35 35 000) - still as fresh as yesterday...

OPINION: Stuart Elliott in America.(Editorial)
September 5, 2003... Mother of mercy, is this the end of Rupert Murdoch? For those familiar with the source of the quotation, the Edward G Robinson crime melodrama Little Caesar (1931), the answer must be no. But are there now finally some chinks in the armour...

ADLAND'S LABOUR POLICY.
September 5, 2003... Despite recession and cuts in ad spend, agencies are still paying close attention to staff benefits. Campaign sorts through the perks and the pitfalls. When times are tight and the recession is as entrenched as this one, everyone suffers....

PRIVATE VIEW: James Lowther, the chairman of M&C Saatchi.
September 5, 2003... Is it the end-of-summer blues? Am I in the grip of a particularly virulent attack of the male menopause? Or am I not alone in thinking that this country has started to lose its grip on the creative crown? This reflection is partly brought...

DIARY: Bates' Sporting Knife fires a parting shot of classical proportions.
September 5, 2003... Sad to see that the imminent demise of Bates UK, currently undergoing death by a thousand cuts at WPP's hands, has also put paid to The Sporting Knife - the scandal sheet that's been helping keep staff peckers up while they await either a new...

DIARY: It's all a bit tutu much as Ogilvy tries to give staff a lift with dance.
September 5, 2003... It's time our friends in Canary Wharf took a reality check. OgilvyOne and Ogilvy & Mather, neither having fared particularly well in the recession, have taken what can only be described as a desperate step to improve their respective...

DIARY: Proximity relinquishes WWF with sad delivery.
September 5, 2003... It's always nice to see an agency resign itself to the loss of an account with grace and dignity. Mind you, it doesn't happen that regularly. All too often, the unlucky incumbent comes out with the usual lines: 'Well, we're secretly glad...

DIARY: Pick of the week - Lowe/Tesco's Cherokee clothing range.
September 5, 2003... Francesca Newland really rates Lowe's TV spot for Tesco's Cherokee clothing range: 'This conveys the message that the clothes are stylish, but cheap, really clearly. Because it's funny, the ad also gives cool credentials to the label.' The spot...

DIARY: Turkey of the week - Laird & Partners'/Gap.
September 5, 2003... Glen Mutel is irritated by Laird & Partners' celebrity missive for Gap: 'You've got Madonna. You've got Missy Elliot. What do you do with them? No-one seems to know. Celebrity endorsements don't work when the celebs in question are made to...

DIARY: You must remember.
September 5, 2003... Nobody got the answers right for last week's quiz. The answers were: 1. PlayStation; 2. Sony Walkman; 3. Gossard. The theme was accident & emergency. This week, we want you to identify the ads and the theme. Fax your answers to (020) 8267...

Orange picks Mother for Euro task.(Brief Article)
September 12, 2003... Orange has appointed Mother to develop its first pan-European ad campaign, following a pitch against its sister roster agencies Lowe in Switzerland and BETC Euro RSCG in France. The appointment sees Mother become Orange's lead strategic...

Jon Matthews quits Wieden & Kennedy Amsterdam agency.(Brief Article)
September 12, 2003... Wieden & Kennedy Amsterdam has suffered a second high-profile departure from its creative department in just six months following the creative director Jon Matthews' decision to resign. Matthews is believed to want a break from...

Paul Edwards out as Lowe regroups.
September 12, 2003... Paul Edwards is quitting as the chairman of Lowe in the wake of sweeping changes at the agency, which include the dismantling of its board and the installation of a new planning chief. The reforms mark a radical streamlining of the UK's...

Campaign to reflect media globalisation in new World pages.
September 12, 2003... Next week Campaign launches a weekly section dedicated to global advertising, media and marketing issues. The World section will offer hard-hitting analysis, a gallery of the best creative work from around the world, a spotlight on...

Garretts to close doors after 40 years.(James Garrett and Partners)(Brief Article)
September 12, 2003... James Garrett & Partners, one of the most influential production companies in the history of London advertising, is to close after 40 years. The staff are joining The Annex. James Garrett, who founded the company in 1963, is retiring at...

Old guard triumphs as Solus Club votes to keep women out.(Brief Article)
September 12, 2003... The Solus Club has voted to preserve its exclusively male status and to continue its policy of not admitting women members. The result of a ballot held by one of the UK's oldest advertising dining clubs is due to be formally announced at...

PERSPECTIVE: Ad industry waves a very fond farewell to Gentleman Jim at 75.(James Garrett to retire)
September 12, 2003... James Garrett's decision to close down the commercials production company he founded 40 years ago and retire at a sprightly 75 marks the end of an era. Garrett has always been one of the more decent and intelligent people in a business...

McCann-Erickson set for two major reviews.(Birds Eye, Bacardi Breezer)(Brief Article)
September 12, 2003... McCann-Erickson has been dealt a double blow with news that key clients Birds Eye and Bacardi Breezer are preparing to review their creative accounts. Unilever has been talking to agencies about its pounds 10 million Birds Eye UK...

WPP Group heralds extension of creative digital agency portfolio.(Good Technology, Incline to merge)(Brief Article)
September 12, 2003... WPP Group is to merge the new-media creative agencies Good Technology and Incline and plans to purchase complementary digital agencies to add to its portfolio. Incline - a subsidiary of Mediaedge:cia alongside its sister digital planning...

Fallon opens Tokyo office following deal with Japanese shop.(Gram Advertising)(Brief Article)
September 12, 2003... Fallon Worldwide is opening an office in Tokyo after striking a deal with the Japanese agency Gram Advertising. Gram and Fallon have previously worked together on clients including Sony and Citibank, but Gram's 20 employees will now...

Aegis posts strong interim results and predicts growth.
September 12, 2003... Aegis, the owner of the media networks Carat and Vizeum, has announced a strong set of interim results and predicted further growth in 2004. The media company posted a rise in group revenue of 7.8 per cent to pounds 295 million for the...

Bain completes new team at BHO.(Banks Hoggins O'Shea/FCB has hired David Bain as its planning director)
September 12, 2003... Banks Hoggins O'Shea/FCB has completed its new-look management front line by hiring Fallon's David Bain as its planning director. He will join Jonathan Rigby, the newly arrived managing director, and Al Young, signed from HHCL/Red Cell as...

Government's bid to counter the 'culture of spin' gets panned.(Brief Article)
September 12, 2003... The Government has sparked fresh controversy over its ad campaigns by calling for them to be fully integrated into other communications. Tony Blair has promised to implement a review of the Government Information and Communications...

M&B to bolster J&B's core global markets.(Michaelides & Bednash)(Brief Article)
September 12, 2003... Diageo has appointed Michaelides & Bednash to work on its Scotch whisky brand J&B internationally. The agency, which won the brief without a competitive pitch, will be responsible for creating ways of connecting J&B with its core 18- to...