Campaign articles from September 2001

Campaign archives from September 2001

Langdon nets McCann top Euro job.(Ben Langdon of McCann-Erickson Worldwide)(Brief Article)
September 28, 2001... Ben Langdon, McCann-Erickson's UK chairman and chief executive, has been handed the network's top regional post, taking control of McCann-Erickson Worldwide operations for Europe, the Middle East and Africa. Langdon takes over the post...

Dentsu merges CDP and travissully after 20m [pounds sterling] Honda defeat.(Brief Article)
September 28, 2001... Dentsu is uniting its two UK agencies, CDP and travissully, less than four months after CDP lost its showpiece 20 [pounds sterling] million Honda account. Senior Dentsu executives have agreed that combining CDP's traditional skills with...

CDD Testa to shut as founders walk.(PLans are aborted for London partnership under CDD Testa name)(Brief Article)
September 28, 2001... The founding partners of CDD Testa are walking away from the deal with the Italian network after less than three weeks in business. Walter Campbell, Sean Doyle, Dave Dye and Marco Testa issued a joint statement on Wednesday announcing...

Bowden steps down after 20 years with Saatchis.(Derek Bowden, Saatchi & Saatchi's European Chairman)(Brief Article)
September 28, 2001... Derek Bowden, Saatchi & Saatchi's European chairman, is quitting the group after 20 years. He leaves at the end of November with no job to go to. But he insisted this week: "I jumped. I wasn't pushed." Bowden, who in August told...

Contract publishers Premier Media and Redwood in merger.(Brief Article)
September 28, 2001... Omnicom is preparing to merge Premier Media Partners, the publisher of British Airways' in-flight magazines, into its fellow contract publisher, Redwood, as the holding company reacts to a crisis sweeping in-flight publishing. An...

Turbulent economic climate plays havoc with adland's plans.(Thoughts on what's going on at Testa and Tempus)(Brief Article)
September 28, 2001... Before the dust settles on what's really going on at Testa and Tempus, we are left to draw our own conclusions. So here goes... First, Testa. After years of halfhearted flirting, it looked like Italy's most admired agency, Armando Testa,...

Lib Dems in attack on `negative' advertising.(Brief Article)
September 28, 2001... by our Parliamentary correspondent Delegates at the Liberal Democrat conference attacked the "negative advertising" by Labour and the Tories at this year's general election, saying it had helped to turn off the voters from politics. ...

Bcom3 to hire Eileen Kamerick as its first chief financial officer.(Brief Article)
September 28, 2001... Bcom3 has broken with established practice among the world's leading communications groups by appointing a woman as its financial chief. Eileen Kamerick, named as the group's executive vice-president and chief financial officer, stands...

Campaign Screen to profile creative Lee Clow in latest issue.(Brief Article)
September 28, 2001... Living legend Lee Clow, the creative behind iconic advertising including Apple's "1984" and the Energiser Bunny, is profiled in the latest issue of Campaign Screen. The TBWA\Chiat Day worldwide creative chief discusses his 27-year career...

Carlton Television in row with Radio Advertising Bureau.(Carlton disputes research findings)(Brief Article)
September 28, 2001... A row has erupted between Carlton Television and the Radio Advertising Bureau over research findings advertised by the RAB. Martin Bowley, the chief executive of Carlton Media Sales, has written to the UK's leading advertisers denouncing...

Bcom3 launches interactive office.(Gives financial backing to Spring Communications)(Brief Article)
September 28, 2001... Bcom3 has put its financial backing behind a new interactive digital TV marketing company called Spring Communications. The outfit will be run by Marcus Vinton, formerly the executive creative director of digital at Ogilvy London, and Chris...

Carlson scoops role as leading Telewest new-media agency.(Brief Article)
September 28, 2001... Telewest Communications has dropped Saatchi & Saatchi Vision as its lead new-media agency and appointed Carlson to handle its new-media task. The agency saw off stiff competition from seven other new-media agencies for the account,...

McCann Windsor to repitch for the Asahi UK creative account.(Brief Article)
September 28, 2001... Agencies are lining up to pitch for the creative task of raising the UK popularity of Asahi Super Dry, Japan's biggest-selling beer. McCann-Erickson Windsor, the incumbent on the 1 [pounds sterling] million account, has been invited to...

Farm unveils `one-off' Virgin Megastores job.(Farm Communications)(Brief Article)
September 28, 2001... TBWA\London's grip on the 5 million [pounds sterling] Virgin Megastores account has weakened with news that Farm Communications is developing ads for the company. Farm created the current campaign, which highlights the advertiser's...

Contrary to rumours that Dentsu was postponing its plans for a flotation, it has announced that plans for its initial public offering are scheduled for this autumn.(Brief Article)
September 28, 2001... Contrary to rumours that Dentsu was postponing its plans for a flotation, it has announced that plans for its initial public offering are scheduled for this autumn. The network has filed a complaint against the Japanese weekly magazine...

IPC upmarket women's weekly Your Life.
September 28, 2001... IPC upmarket women's weekly Your Life will unveil a redesign next week, backed by a five-week national press and radio campaign through Roose & Partners. The title will have a new cover in glossier paper stock with a redesigned vibrant pink...

ITN has won the contract to provide the news.
September 28, 2001... ITN has won the contract to provide the news for ITV from January 2003 after a battle against the Sky News-backed consortium Channel 3 News

Eclipse Productions has closed its doors after nine years in business.
September 28, 2001... Eclipse Productions has closed its doors after nine years in business. However, the US production company Believe Media -- which shared offices with Eclipse in the United Kingdom -- will continue in business.

QinetiQ, a science and technology company.
September 28, 2001... QinetiQ, a science and technology company that forms part of the government department DERA, is looking for a direct marketing agency. The body appointed Fallon to its creative account earlier this year.

Poulter Partners has hired Darien Hawkins.
September 28, 2001... Poulter Partners has hired Darien Hawkins, a former associate director of J. Walter Thompson Manchester, as its planning director. Hawkins, who joins from the interactive specialist Magnetic North, takes over the role from Mark Buckle, who...

Marc Williamson, the copywriter credited with the idea of using a red toy phone in the Direct Line insurance ads, has died aged 45 from a brain tumour in Australia.(Obituary)
September 28, 2001... Marc Williamson, the copywriter credited with the idea of using a red toy phone in the Direct Line insurance ads, has died aged 45 from a brain tumour in Australia, where he had been freelancing for the past five years. His agency career...

BLM Media has won the Freeport Leisure.
September 28, 2001... BLM Media has won the Freeport Leisure media planning and buying account. BLM, which replaces John Ayling & Associates, will work alongside RPM3 for the out-of-town designer retail outlets.

The pitch for the Save the Children account.
September 28, 2001... The pitch for the Save the Children account has been narrowed down to three agencies. Mother, Burkitt DDB and Catalyst have been shortlisted for the business.

SMG Television has rebranded its airtime sales arm.
September 28, 2001... SMG Television has rebranded its airtime sales arm, TSS, as SMG Television Sales to draw on the brand awareness of its owner, Scottish Media Group. SMG also houses The Herald and The Sunday Herald.

The Radio Advertising Bureau has issued findings which show that since 1999 commercial radio.
September 28, 2001... The Radio Advertising Bureau has issued findings which show that since 1999 commercial radio listening hours have grown by 16.5 per cent during the weekday 1800-2300 segment.

H Bauer's sales house, The Publishing Consultancy.
September 28, 2001... H Bauer's sales house, The Publishing Consultancy, has parted company with Loretta Williamson, who joined as group sales director in February after ten years with Hello/magazine. Williamson, who is not believed to have a job to go to, oversaw...

Derek Coutts, the award-winning director.
September 28, 2001... Derek Courts, the award-winning director and ex-joint partner of BFCS, is joining the production company Baby. Coutts' best-known work includes campaigns for Gold Blend and the Oxo family commercials through J. Walter Thompson.

GQ is currently trialling its new AS size format.
September 28, 2001... GQ is currently trialling its new AS size format in Scotland and the North of England.

The director of the Outdoor Advertising Association, Iain McLellan, has left the company to launch his own consultancy.
September 28, 2001... The director of the Outdoor Advertising Association, Iain McLellan, has left the company to launch his own consultancy, McLenan Media Consultants.

Captain Birds Eye moves from Lowe to HHCL.
September 28, 2001... Birds Eye Wall's has hauled its Captain Birds Eye character out of Lowe Lintas and handed the account for its fish fingers brand to the rival roster agency HHCL & Partners. The switch severs Birds Eye's last ties with Lowe, which...

Tempus results spark cost-cutting overhaul.(Tempus Group cuts jobs after profits fall)(Brief Article)
September 28, 2001... Tempus Group, which is the target of a takeover offer by Sir Martin Sorrell's WPP, has made substantial job cuts after profits fell during the first six months of the year. The media group, which owns CIA and several branding and digital...

Deepgroup network closes after rescue package falls apart.(liquidation)(Brief Article)
September 28, 2001... Deepgroup, the digital communications group that includes the Deepend, Relish and Gluemedia agencies, has gone into liquidation. An announcement was made to staff on Monday afternoon that the group was to close and is likely to result in...

Omnicom shops to benefit from Quaker centralisation.(Brief Article)
September 28, 2001... PepsiCo-owned Quaker has put its agencies on alert following its move to centralise its international advertising business into Omnicom. The food giant shifted its Quaker brands at Foote Cone & Belding Worldwide, which includes Tropicana,...

Ian Milligan, the Camelot sales and marketing director.(resigns)(Brief Article)
September 28, 2001... Ian Milligan, the Camelot sales and marketing director who appointed WCRS to handle the National Lottery account three years ago, has resigned saying he wants to spend more time with his family. The announcement of his impending departure...

D'Acry has promoted George Pace.
September 28, 2001... D'Acry has promoted George Pace, its European regional director for interactive, to the post of global managing director for interactive at D'Arcy Marketing Services. General release

Abbott Mead Vickers BBDO and BMP DDB.(contest Henkel pitch)(Brief Article)
September 28, 2001... Abbott Mead Vickers BBDO and BMP DDB are contesting a pitch called by Henkel for the launch of a washing-up liquid in the UK to rival Procter & Gamble's Fairy and Lever Faberge's Persil washing-up liquid ranges. Marketing Week

AOL Time Warner, the world's largest media group.(revenue forecasts)(Brief Article)
September 28, 2001... AOL Time Warner, the world's largest media group, has warned that its revenue and cashflow will be significantly below forecasts after the terrorist attacks in the US, which have pushed up the cost of news coverage as advertising has fallen....

Daily Mail & General Trust says the beginnings of a recovery in ad revenues has been knocked off course by the US terrorist attacks.(Brief Article)
September 28, 2001... Daily Mail & General Trust says the beginnings of a recovery in ad revenues has been knocked off course by the US terrorist attacks. The publisher of the Daily Mail and The Mail on Sunday expects display advertising on the two titles to be 8...

British Airways has withdrawn its offer.(advertisement controversial)(Brief Article)
September 28, 2001... British Airways has withdrawn its offer to donate its 96-sheet poster site on London's Cromwell Road to Save the Children because the ad was deemed too controversial in the aftermath of the US terrorist attacks. The poster, produced by M&C...

Carlton looks set to lose out in the 14 million [pounds sterling] battle for Channel 4's breakfast slot.(Brief Article)
September 28, 2001... Carlton looks set to lose out in the 14 million [pounds sterling] battle for Channel 4's breakfast slot. Its Planet 24 production company is unlikely to make the shortlist of those vying to produce the replacement show for The Big Breakfast....

Baxters, the premium food brand.(contract with MediaCom)(Brief Article)
September 28, 2001... Baxters, the premium food brand, has appointed MediaCom (Scotland) as its media planning and buying agency. It will work across the portfolio of Baxters products including soup, sauces, condiments, pickles, jams and preserves. General release

Direct mailings from the household.(breaking advertising rules)(Brief Article)
September 28, 2001... Direct mailings from the household, health and leisure sectors have emerged as the worst offenders in a survey carried out by the Advertising Standards Authority on how well the direct marketing industry complies with advertising rules....

Online advertising revenue fell nearly 8 per cent in the first half of this year to $3.76 billion.(Brief Article)
September 28, 2001... Online advertising revenue fell nearly 8 per cent in the first half of this year to $3.76 billion because of the softening economy, according to the Interactive Advertising Bureau. Financial Times

Unilever, which has been briefing analysts on trading for the first two months of its third quarter.(looking into advertising spending)(Brief Article)
September 28, 2001... Unilever, which has been briefing analysts on trading for the first two months of its third quarter, said it was looking closely at its adspend and would prioritise its most important products. It also said it was benefiting from cheaper ad...

St Luke's spoofs `busy life' for Rizazz.(advertising campaign)(Brief Article)
September 28, 2001... St Luke's has unveiled its first television and cinema work for Tilda to launch a new product, Rizazz. The campaign pokes fun at people who try to keep up a pretence of being busy. The spoof campaign aims to position Rizazz as an ideal...

Gatecrasher makes OMD OK its strategic promotions agency.(OMD UK)(Brief Article)
September 28, 2001... OMD UK has been appointed by the super-club Gatecrasher as its first strategic television planning and buying agency. Gatecrasher, which has The Republic in Sheffield as its home venue, has expanded its brand into worldwide club nights...

Lowe creates text alert service ads for Orange.(Orange PLC ads from Lowe Lintas and Partners Worldwide)(Brief Article)
September 28, 2001... Lowe Lintas & Partners has created a black-and-white campaign for Orange that signals a new direction for the mobile phone brand. Two new commercials have been developed to support the Orange 277 Text Content Service, which offers Orange...

AMV Advance appoints ex-O&M creative Gill.(Ogilvy and Mather, Stuart Gill)(Brief Article)
September 28, 2001... AMV Advance, the Abbott Mead Vickers BBDO group's integrated specialist, has hired Stuart Gill, the former Ogilvy & Mather creative group head, as its first executive creative director. Gill, a Cannes silver award-winner with his work for...

Leonardo unveils recruitment press campaign for VSO.(Voluntary Services Overseas ad campaign)(Brief Article)
September 28, 2001... Voluntary Services Overseas is launching a press campaign to help increase its levels of volunteer recruitment. The response campaign, through Leonardo, will run both in national and trade professional press and is backed by direct mail...

Bates builds `new world' for Standard.(Bates UK develops ads for Evening Standard newspaper)(Brief Article)
September 28, 2001... The Evening Standard is mounting a new advertising initiative presenting the paper as the ultimate aid to living in London under the theme: "It's all in the Standard." Associated Newspapers is putting 250,000 [pounds sterling] behind the...

MediaArc launches TV drive for Wessex Water in HTV region.(MediaArc develops ads for Wessex Water PLC)(Brief Article)
September 28, 2001... MediaArc, the BBC's in-house agency, has created a TV campaign for Wessex Water handling all aspects of the creative and media buying for the campaign. This is the first full campaign by the agency, which is part of BBC Resources, since...

Saatchis uses `thumb' for Fingers' 5m [pounds sterling] push.(Saatchi and Saatchi develop ads for Cadbury Fingers chocolate brand)(Brief Article)
September 28, 2001... Cadbury Fingers is launching a national TV campaign, which will be backed by a 5 million [pounds sterling] spend. Saatchi & Saatchi has developed the campaign for the chocolate brand, owned by Burton's Foods. The ad is directed by the...

AMV BBDO unveils first ads for Campbell's.(Abbott Mead Vickers BBDO develops ads for Campbell's (U.K.) Ltd.)(Brief Article)
September 28, 2001... The magazine campaign, backed by a 1 million [pounds sterling] spend, is the first work by Abbott Mead Vickers BBDO since picking up the 9 million [pounds sterling] Campbell's soup and sauces business in the UK six months ago. The switch...

SWK secures controlling interest in CWG from 10 Group.(Summerfield Wilmot Keene takes control of ad agency CWG from 10 Group)(Brief Article)
September 28, 2001... Summerfield Wilmot Keene is taking control of the Leeds agency CWG -- formerly the Charles Walls Group -- in a deal marking the withdrawal of CWG's 10 Group owner from the agency scene. SWK and CWG, which claim combined billings of more...

Clarks set to extend `new shoes' theme via 3m [pounds sterling] promotion.(Clarks Shoes ad campaign)(Brief Article)
September 28, 2001... Clarks Shoes is launching a 3 million [pounds sterling] national TV and press campaign through St Luke's, building on its previous "new shoes" idea. The theme, first introduced last spring, focuses on the observation that people can't...

NatMags cuts price of Company in fight with Glamour sales.(National Magazine Company Ltd. hopes price reduction of its Company magazine will make it more competitive)(Brief Article)
September 28, 2001... The National Magazine Company is slashing the price of its young women's monthly, Company, as it squares up to the successful arrival of Conde Nast's A5 glossy, Glamour. The November issue of the NatMags' title will hit news-stands on 1...

Duckworth Finn kicks off ads for BBC Radio 3.(Duckworth Finn Grubb Waters creates ads for British Broadcasting Corporation Ltd.)
September 28, 2001... BBC Radio 3 will try to attract new audiences with a cinema and online campaign called "three your mind". The performance poet Benjamin Zephaniah stars in a 60-second cinema ad created by Duckworth Finn Grubb Waters. This is the first...

Euro RSCG unveils debut Lions task.(Euro RSCG Wnek Gosper creates ads for Lions Confectionery)(Brief Article)
September 28, 2001... Lions Sports Mixture, the chewy sweet brand, is unveiling its first ad campaign since its launch in 1912. The TV executions, through Euro RSCG Wnek Gosper, back the national launch of the brand. Lions Sports Mixture has previously only...

CDP's Japan Airlines campaign gets postponed by two months.(CDP creates ad campaign for Japan Air Lines Company Ltd.)(Brief Article)
September 28, 2001... Japan Airlines has flown in the face of the airline industry's prevailing winds by launching a new pan-European campaign within two months of the US hijackings and their tragic aftermath. A campaign was initially set to roll out across...

Banc's campaign for Base plays on idea of first impressions.(Banc creates ads for shoe retailer Base London)(Brief Article)
September 28, 2001... People should judge a man by his shoes, according to Banc's latest campaign for the fashion shoe brand Base London. The print campaign, which will run from the end of September until the end of 2002, aims to position Base as the market...

Will advertisers suffer under Barb's new system?
September 28, 2001... We're already counting down to the launch of the new Barb TV measurement system. Will the new figures cause chaos? A decade ago, when we moved to a new television audience measurement system, all hell broke loose. Back then, a complete...

Q: AN EXPERT'S VIEW.(Brief Article)
September 28, 2001... After 15 years in the business, music magazine Q still knows how to rock. Now, being in a gigging band myself (keep reading, I won't go on about it I promise), I have spent years reading the music press hoping to get some sort of glimmer...

MEDIA CHOICE.(Absolut ad on the cover of Sleazenation)(Brief Article)
September 28, 2001... Ian Darby, the acting media editor on Campaign, chooses the Absolut ad on the cover of Sleazenation. "Absolut's takeover of the cover of October's Sleazenation is, as you'd expect from both brands, more stylish than the usual covermount....

Newspaper veteran plans to turnaround Sunday Business.(Paul Woolfenden)(Brief Article)
September 28, 2001... Paul Woolfenden is trying to boost the circulation of the title. Two weeks ago, Bill Gates rang, from Seattle asking for a regular copy of the paper; Richard Branson thinks it is marvellous; and the banker Sir Evelyn de Rothschild says it...

Media heads lack passion as shops seek out mergers.(Brief Article)
September 28, 2001... Ah... my last column before I take maternity leave for a few months, and still the messy Tempus saga that kept us all in column inches through an incredibly quiet summer drags on. Havas' decision to withdraw from the fray last week...

Are BT's broadband services the future of UK internet use?(British Telecommunications)
September 28, 2001... BT broadband capabilities are set to up the ante for ads on the net. Remember Broadband Britain? New prime ministers tend to be keen on their high-tech slogans, and Broadband Britain was Tony Blair's. When he came to power more than four...

Bean counter who charmed the BBC's governors.
September 28, 2001... Gavyn Davies is a popular choice as chairman of the Beeb. Gavyn Davies knows all about money. On a personal level, he has an estimated fortune of 150 [pounds sterling] million. On a professional front, he was an economic adviser to the...

ON THE CAMPAIGN COUCH ... WITH JB.(advice from Jeremy Bullmore,former chairman of J. Walter Thompson, director of Guardian Media Group and of WPP)(Brief Article)
September 28, 2001... Q In pursuit of the hallowed 360-degree communications solutions, my ad agency has developed a number of joint ventures with companies in areas such as sponsorship and PR. As a marketing manager, I'm keen to explore their promise of more...

Restraint and sobriety set sail aboard the Oriana.(report from 2001 Marketing Forum)
September 28, 2001... Marketers preach a focus on the bottom line at their 2001 Forum. For obvious reasons a sense of restraint and contemplation hung over initial proceedings at the 2001 Marketing Forum. The tragedy in the US led to 70 marketers deciding...

LIVE ISSUE/VODAFONE.(Brief Article)
September 28, 2001... Vodafone is shifting focus from the sell to customer services Hands up those who don't already own a mobile phone. At about 35 per cent of the population, you'd be in the minority-- and don't the mobile companies know it. The other...

Response to US attack shows the strength of the UK's press.(Brief Article)(Statistical Data Included)
September 28, 2001... Newspapers were thinking on their leer as news came out. In stark contrast to the rest of the western world, 11 September was a great day for national newspaper journalists. As the true horror of terrorist actions in the US unfurled, the...

LIVE ISSUE/EMI.(Brief Article)
September 28, 2001... EMI plans to inject album launch ads with creativity EMI's decision to look outside its normal roster of agencies to find one to work on two new television campaigns shows that it wants -- and needs -- to look at more creative options in...

ITV's `arrogance' is angering its clients.(Brief Article)
September 28, 2001... You can usually rely on COI Communications' chief executive, Carol Fisher, to say what she thinks. And in speaking out against the "arrogance" of ITV last week, she seemed to be voicing the feelings of many advertisers frustrated by what they...

Havas pull-out leaves Sorrell to ponder.(Sir Martin Sorrell)(Brief Article)
September 28, 2001... Havas' decision last week to withdraw from the bidding war for Tempus left WPP's Sir Martin Sorrell with an interesting situation to mull over. Havas originally bid 541p per Tempus share, which WPP trounced with an offer of 555p. Given the...

LETTERS.
September 28, 2001... AUDIT BUREAU OF CIRCULATION Lamport's comments about the ABC did not give it a fair portrayal With reference to Forum (Campaign, 31 August), I would like to clarify a few significant points. Sheila Lamport commented that the...

Cowen on ... Cadbury's Snowflake.(ad campaign)(Brief Article)
September 28, 2001... For those young men still in their formative years in the 80s, Cadbury's Flake advertising has a lot to answer for. As if spotty boys of my generation weren't confused enough about the opposite sex, we were invited to sit and watch gorgeous,...

Stuart Elliot in America.(on American advertising, marketing and media businesses)(Brief Article)(Column)
September 28, 2001... A forgotten, and forgettable, United States president named Calvin Coolidge was widely reputed to have said: "The business of America is business." These days, there may be business, but hardly business as usual. Long after the 11...

ADVERTISING'S MONEY MEN.(chief financial officers of advertising companies)(Column)
September 28, 2001... Although the world sees Dooner, Wren, Sorrell and Levy as the faces Of Global advertising, their shadowy money men wield power too. Wanted: chief financial officer for global communications group. Must always shun the limelight and never...

PRIVATE VIEW.(little courage in today's campaigns)(Brief Article)(Column)
September 28, 2001... Definition of a coward: someone who thinks with his legs. There seem to be a lot of clients legging it at the moment. Running scared. And Who can blame them? These are not good times. Human instinct says survival is about keeping your...

ADSTARS.(HHCL and Partners)(Brief Article)(Column)
September 28, 2001... Bruce Hainous was fuming. Those idiots at HHCL & Partners had only gone and relaunched themselves as a new, improved agency with added ethics. Just what he needed -- ad agencies suddenly acquiring consciences. Didn't he have enough problems,...

Old boilers and Abba break the Solus Club `men only' regulation.
September 28, 2001... What happens to men behind closed doors without women around? They turn into cross-dressing lookalikes, that's what. It was just another day at the office for Solus Club members shrouded in the usual secrecy at this year's AGM. Until,...

Tamsin Stevens: the worm that didn't just turn, but spat as well.
September 28, 2001... Those at the top throwing their weight around mercilessly seldom spare any thought for the underdogs who suffer in silence and attend to their every whim. But Tamsin Stevens, now a team secretary at Lowe Lintas & Partners, has stopped...

Sorrell finds another forum to discuss ads.(WPP Group's Martin Sorrell)(Brief Article)
September 28, 2001... With the recession limiting his usual avenues of exposure, WPP's group chief executive, Sir Martin Sorrell, has had to resort to other ways to get his time in the media spotlight. Yes, where once Sorrell (or "financial wiz", according to...

Pick of the week.(Lowe Lintas and Partners' spot for Reebok)(Brief Article)
September 28, 2001... Jeremy White thinks Lowe Lintas & Partners' spot for Reebok is a worthy sequel to "belly": "The puppetry to make the sofa seem alive is perfect and this innovative approach is a lesson to advertisers still relying on product shots to shift...