Campaign articles from September 2001, page 5

Campaign archives from September 2001

WEB WATCH: SPORTS SITES.(page impressions)(Brief Article)(Statistical Data Included)
September 7, 2001... WEB WATCH: SPORTS SITES Rank Site Address Latest monthly page impressions (millions) 1 Sports.com sports.com 400.0 2 ...

Can we learn to stop worrying and love the euro?(Publicis Frankfurt campaign to promote the euro)(Brief Article)
September 7, 2001... Joao de Almeida will have a hard job selling the euro It is probably one of the most difficult advertising briefs ever issued: develop a campaign to run across 12 countries and appeal both to businesses and to consumers of all age groups....

ON THE CAMPAIGN COUCH ... WITH JB.(important changes in ad industry; keeping key players)(Brief Article)
September 7, 2001... Q I once heard someone say the most profound change in the advertising industry was the split of full-service agencies into media and creative specialisms, a change more fundamental than the introduction of account planning. What do you think...

3G technology gives telecom new kid a chance to impress.(Hutchison 3G)(Brief Article)
September 7, 2001... Hutchison needs to deliver on its promises of `honest' ads Mobile phone advertising is, on the whole, dreadful. It typically comes in one of two forms: the supposedly meaningful but, in fact, vacuous and inane "lifestyle" ad or the...

LIVE ISSUE/PARODY ADS.(Brief Article)
September 7, 2001... Parodies of ads can create awareness quickly if done well It seems to be open season on advertising parodies this month, with Newcastle Brown Ale and the Dyslexia Society weighing in with spoofs of two of the UK's most high-profile recent...

Fashion's old guard aim to generate youth appeal.(with new ad campaigns)(Brief Article)
September 7, 2001... Edgy ad campaigns could make classic brands less desirable To borrow a turn of phrase from fashion parlance, it seems that "old" is the new "new". Burberry, Aquascutum, Pringle, Mulberry, Jaeger, Hackett, Macintosh, Moss Bros, Alfred...

Making crime pay stains advertising.(moral aspects of using crime or criminals in advertising)(Brief Article)
September 7, 2001... The menacing eyes of Freddie "The Undertaker" Foreman and Tony Lambrianou are unsettling enough just staring out at you from a poster. Heaven knows what effect they must have had on a bit-part crook about to be fitted with a pair of concrete...

Nabs now needs help more than ever.(industry charity)(Brief Article)
September 7, 2001... Impoverished ad people are supposed to be as plentiful as snowballs in summer. Which is why Nabs, the industry charity, has always had a bit of a credibility problem when it passes round the begging bowl. The fact is that agency bosses on...

LETTERS.
September 7, 2001... GIRL POWER Ads demeaning men are only a part of the patronising problem In an age where we are routinely patronised by advertising, I find Francesca Newland's article "Is it time to stop humiliating men in advertising?" (Campaign, 24...

Mills on ... Pink.(Saatchi ad for Thomas Pink)(Brief Article)
September 7, 2001... That well-known saying "hard on the outside... soft on the inside" is, in current usage, a sentimental media cliche commonly used in conjunction with certain footballers (such as Roy Keane), abusive comedians (Bernard Manning) and criminals...

Stuart Elliott in America.(Forecasts slow fourth-quarter for advertising industry)(Brief Article)(Column)
September 7, 2001... As those who toil on Madison Avenue are turning the pages of their calendars (or poking their handheld organisers with those tiny sticks), they're noticing the arrival of a week that usually brings big smiles all around. Not this week....

RECESSION THE BOARDROOM VIEW.(Brief Article)
September 7, 2001... While we all know perfectly well that business is cyclical, it still seems to be something of a surprise when good times give way to bad and, almost always, we're hopelessly ill prepared for it -- privately and corporately. For the younger...

PRIVATEVIEW.(6 ads at a glance)(Brief Article)
September 7, 2001... Suntan fading fast? The "R" word creeping in to conversations? Starting to ask yourself life's really big question: "Have I got anything to enter for the awards yet?" If that all sounds familiar, so does the latest 2 Smirnoff campaign...

ADSTARS!(Brief Article)
September 7, 2001... It was with a heavy heart that Tony Cunnilingus made his way into Walford College at the start of the "back to school" week. Uncle Tone loved his job as the Head of How To Spend Two Years Deluding Yourself That You'll Get A Job In...

Fink's finktank turns to a celebrity bender for its `inspired' logo.(Brief Article)
September 7, 2001... Mind-bending cutlery contortionists don't often take time out from their celestial activities to contribute to the less worldly matters of designing a logo for a mate. Unless, apparently, it's for Graham Fink, the mind behind...

Notting Hill Carnival puts more pressure on Droga's eardrum.(advertising executive injured during vacation)(Brief Article)
September 7, 2001... As an antidote to a hectic few months' hard work, Saatchi & Saatchi's executive creative director, Dave Droga, took his family off to Mustique in the Caribbean for some R&R. While they lounged around nibbling fruit, sipping cocktails and...

JWT video nasty has Lowe Lintas bubbling for poor little Squeak.(Brief Article)
September 7, 2001... The problem with having an extended agency roster is that clients can inadvertently make an embarrassing faux pas once in a while. The latest red faces can be found at Nestle Rowntree, which recently sent one of its agencies a huge Aero...

One more fat trucker seen on UK highway.(Brief Article)
September 7, 2001... To all those media planners and buyers desperate to find a novel place to stick your advertising -- you'll be glad to know you can now sleep easy. Yes, roadsters all over the country are set to gawp in delight (and not be put off those...

Pick of the Week.
September 7, 2001... Rebecca Beer applauds the latest work for Ikea from St Luke's: " I like these spots--they're funny and well cast. Challenging the Glaswegian `hard' stereotype with an unlikely appreciation of soft furnishings is another good idea from the...

Turkey of the Week.
September 7, 2001... Jenny Watts can't stand the new AA Insurance Services posters from HHCL & Partners: "Oh great--`she's back' glowering with that belligerent expression again. This confrontational tone sets my teeth on edge and does nothing for the brand."