Campaign articles from September 2001, page 4

Campaign archives from September 2001

Uniqlo attempts to convert UK buyers to egalitarian fashion.(Brief Article)
September 14, 2001... Will a big ad push make UK shoppers buy the no-label label? "It's a very exciting place to be if you're in my job," says Dominic Chambers, the UK marketing director of Uniqlo, the Japanese clothing line poised to spend 3 million [pounds...

LIVE ISSUE/KINSALE.(Brief Article)
September 14, 2001... Socialising and youngsters were Kinsale's noticeable features. Attending Kinsale's annual advertising festival has an air of going back to school. Not only is it in the first weekend of September, but the cool kids are hanging about in...

COI gives youth a chance in its new fantasy league.(Brief Article)
September 14, 2001... COI's new roster of young turks and old masters has some notable omissions by our Parliamentary correspondent The new roster of above-the-line agencies assembled by the Government's COI Communications reads like an advertiser's...

LIVE ISSUE/CANNES.(Brief Article)
September 14, 2001... Cannes' hostility may well force the ad festival away The leather-skinned dames native to Cannes are up in arms. The International Advertising Festival, with its 9,000 delegates, takes over the city for one week every year, and they don't...

The COI club offers agencies security.(Brief Article)
September 14, 2001... Little wonder that agencies like to flaunt their membership of COI Communications' "club". It's a badge that enhances the respectability and status of the major players while marking an important rite of passage for the industry wannabes. ...

Cannes may pay the price for its greed.(Brief Article)
September 14, 2001... With hotel charges of 395 [pounds sterling] a night and 50 [pounds sterling] for a round of four drinks, Cannes has made a good living fleecing visitors to the International Advertising Festival. Now it seems hellbent on squeezing the...

LETTERS.(Brief Article)
September 14, 2001... THOMAS PINK CAMPAIGN Pointing the finger at the M&C Saatchi Pink ads is pure hypocrisy Bits of Campaign (7 September) read more like the Daily Mail. I'm talking about the gush of hypocrisy brought forth by M&C Saatchi's Thomas Pink...

Mills On ... Snack Stop.(Brief Article)
September 14, 2001... The editor of the esteemed Today programme, Rod Liddle, is apparently very cross with Geoff Capes. Why? Because the former Olympic shotputter hoaxed him over an interview in July about the demise of the great British takeaway shop. Nor was he...

Stuart Elliott in America.(Brief Article)
September 14, 2001... There used to be a phrase in America, "Banned in Boston", which referred to publications deemed so salacious by the puritanical standards of Massachusetts and other New England states that they could not be sold upon pain of fine or even...

NEW-MEDIA'S SURVIVORS.(Brief Article)
September 14, 2001... Now that new media isn't the flavour of the month, international holding companies' digital ventures must stand and be judged. It seems only a short time ago that an "e" or "i" before everything was seen as the sure-fire way to success...

FANTASY IRELAND.(Brief Article)
September 14, 2001... Michael Cullen reveals why Ireland's demographic is a gift for home-grown media companies looking to innovate and extend their reach to new audiences as well as to marketers wanting to test products If you're one of a multitude of...

TURNING GUINNESS INTO GOLD.(Brief Article)
September 14, 2001... Sales of Guinness are dwindling in its home country, so the brand has changed its agency arrangements in a bid to reverse the trend. Think of Coke, think of America. Think of Pimm's, think of England. Think of Guinness, think of Ireland....

FOR BETTER FOR WORSE?(Brief Article)
September 14, 2001... Paul O'Kane speaks to the latest ad agencies in-Dublin to get hitched to the large networks Does tying the knot with a big network mean tying your own agency in knots? Not necessarily, according to Eddie O'Mahony, the chairman and...

CELTIC TIGERS BURN BRIGHT.(Television advertising in Ireland)(Brief Article)
September 14, 2001... Dublin is heavy under gunmetal skies and shrouded in the dark rain synonymous with late summer. But it's great for those thrusting Agapanthuses and lusty Hostas that all our battle-worn Celtic Tigers are learning to cultivate. Over the...

PRIVATE VIEW.(Brief Article)
September 14, 2001... On the day I'm writing this, the front page headline on Campaign reads: "Police slam M&C's 6 Thomas Pink ad." Now it's my turn. Before they send Mo and Chas round to feel my collar, let me quickly wriggle out of it by explaining; there's...

ADSTARS!(Brief Article)
September 14, 2001... David Kershenbaumvitchshaw, the biggest name in advertising, was tired of not actually being the biggest name in advertising. He'd had enough of being just another Joint Assistant Co-Managing Director Executive Partner Or Whatever, forever...

Lowe and Leo Burnett creatives pucker up and strip at Kinsale.(Brief Article)
September 14, 2001... Something strange happens to those who convince their bosses that a trip to Kinsale would be an enlightening work trip, and not at all a four-day beer-fest inciting mass amnesia within Soho. That wholesome Irish air never fails to...

CHI calls up service of a cricket ringer to hammer new client.(Brief Article)
September 14, 2001... Liverpool Victoria's group sales and marketing director, Simon Rhodes, clearly fancies himself as a bit of a Darren Gough. With Clemmow Hornby Inge completing his agency roster line-up, Rhodes decided that the best way to teach them all who's...

A refreshing view of women's private bits.(Focus groups for feminine wipes)(Brief Article)
September 14, 2001... This will be a familiar problem for agencies setting up focus groups to research those more "intimate" products. Just what do you call, well, um, you know--private parts? Young and middle-aged women gathered for research groups for the...

Pick of the week.(Brief Article)
September 14, 2001... Francesca Newland picks The Leith Agency's latest spot for Carling: "The unlikely friendship between a crab and a modern-day Robinson Crusoe makes this ad funny and gives it stand-out. Bill Withers' Just the two of us is just the right tune...

Turkey of the week.(Brief Article)
September 14, 2001... John Tylee kicks BMP DDB's poster promoting Barclaycard's Premier League sponsorship into touch: "About as negative as an 80s Arsenal team. Surely such a high-profile and exciting deal should have thrown up at least one half-decent creative...

Horswell quits PHD for new venture.(Nick Horswell)(Brief Article)
September 7, 2001... Nick Horswell, a founding partner of the media agency PHD, is quitting to set up a new operation to advise small communications agencies. His departure will break up the longstanding triumvirate with Jonathan Durden, the co-chairman, and...

H Bauer prepares to unveil magazine for teenage girl market.(Brief Article)
September 7, 2001... The publisher H Bauer is preparing to throw its hat into the turbulent teen magazine market, as speculation builds that Emap Elan's young women's title, Elle Girl, will not survive beyond its first issue. Bauer, which launched the...

Cannes festival in dispute with mayor Brochand.(Cannes Advertising Film Festival may relocate if forced to pay more fees)(Brief Article)
September 7, 2001... The organisers of the Cannes festival are threatening to move the annual advertising beanfeast to Barcelona because of a dispute with the host town's officials. The International Advertising Festival will not say what the row is about....

General Mills plots Haagen-Dazs rejig.(General Mills buying Pillsbury, ice cream subsidiary could change agencies)(Brief Article)(Statistical Data Included)
September 7, 2001... Haagen-Dazs, the luxury ice-cream brand owned by Pillsbury, is preparing to review its 20 million [pounds sterling] pan-European advertising account. The review comes as General Mills is poised to buy Pillsbury and its assets from...

Former O&M digital chief Jane Ostler to run JWT new media.(Ogilvy and Mather, J. Walter Thompson)(Brief Article)
September 7, 2001... J. Walter Thompson has appointed Jane Ostler as the managing director of its London-based digital services division, digital@jwt. Ostler, who was previously a managing partner at MindShare Digital and the head of digital communications...

Outdoor contractors take a smart line on indecipherable ads.(Brief Article)(Column)
September 7, 2001... Amazing, isn't it, that the car sector spent 31 million [pounds sterling] on posters last year but, VW aside, most of it was rubbish? Perhaps it's because TV is usually seen as the lead medium from which posters must dutifully take their...

Five shops lose out as COI rejigs Govt line-up.(UK's Central Office of Information)(Brief Article)
September 7, 2001... At least five agencies lost their places on the Government's roster this week as COI Communications recruited new shops in order to keep the pressure on its well-established agencies. The losers included TBWA\ London, which may have paid...

MindShare hires Theakstone for director of investment position.(Nick Theakstone)(Brief Article)
September 7, 2001... MindShare has ended its six-month search for a director of investment with the appointment of MediaVest UK's deputy managing director, Nick Theakstone. The investment director role was created when MindShare restructured earlier this...

Future Publishing and Haymarket to merge rival titles.(Haymarket Consumer Publications )(Brief Article)
September 7, 2001... Future Publishing and Haymarket Consumer Publications have brokered a deal that will see titles recently axed by each publisher merged into the other's rival magazine. The agreement centres on Future gaining the subscriber and masthead...

Potato Council takes on Naked to handle its marketing drive.(British Potato Council hires Naked Advertising)(Brief Article)
September 7, 2001... The British Potato Council has hired Naked to develop a communications strategy for a "Maincrop" marketing push later this year. The BPC was established in 1997 to fund research and development and to promote potatoes. Naked, which...

Top creative duo pairs up at Lowe.(Lowe Lintas and Partners appoint Steve Paskin and Tom Hudson to senior creative team)(Brief Article)
September 7, 2001... Lowe Lintas has added to its senior creative line-up with the appointments of Tom Hudson and Steve Paskin. Hudson was most recently a senior creative at Bartle Bogle Hegarty but left the agency in May amid rumours of a bust-up with the...

Zinc loses its Virgin Atlantic new-media work to Gluemedia.(Brief Article)
September 7, 2001... Gluemedia has bagged the new-media task for Virgin Atlantic--taking the account from the incumbent, Zinc. The company is also currently seeing pitches from three agencies for its online media buying account. The agency won the...

Bidders for Tempus may push price too high, experts warn.(Havas Advertising and WPP Group)(Brief Article)(Statistical Data Included)
September 7, 2001... Havas and WPP, currently involved in a tug-of-war for control of the media buying company Tempus, are in danger of overpaying for their prize, industry financial experts have warned. They claim Tempus would need to grow at an unrealistic...

Partners BDDH lands launch of brightBlue.(Brief Article)
September 7, 2001... Partners BDDH has won the launch of brightBlue, the interactive television channel from Energis Interactive. BrightBlue will run on Sky Digital. The channel will offer services such as games and finance, and will have content from Fox...

Guardian Media Group announced a fall in its pre-tax.(profit figures)(Brief Article)(Statistical Data Included)
September 7, 2001... Guardian Media Group announced a fall in its pre-tax profits for 2000 to 2001 from 73.5 million [pounds sterling] to 67.3 million [pounds sterling]. The group pointed to a five-fold increase in new-media investment to more than 34 million...

Independent News & Media has said it will cut costs across all its divisions.(Brief Article)
September 7, 2001... Independent News & Media has said it will cut costs across all its divisions in a bid to reverse a 17.2 per cent fall in profits for the first half of the year. The Dublin-based group, which owns Independent Newspapers, said falling UK ad...

Giles Crown, the head of legal and business affairs at TBWA/London.(joins marketing and advertising team at Lewis Silkin)(Brief Article)
September 7, 2001... Giles Crown, the head of legal and business affairs at TBWA\London, is leaving to join the advertising and marketing services team at the law firm Lewis Silkin. As a barrister specialising in media law, Crown represented the footballer Bruce...

Camelot is understood to have lined up.(account contracts)(Brief Article)
September 7, 2001... Camelot is understood to have lined up Hicklin Slade & Partners, KLP and Triangle to pitch for its below-the-line account

Mother's creative team of Sam Walker and Joe de Souza.(wins Aerial Awards)(Brief Article)
September 7, 2001... Mother's creative team of Sam Walker and Joe de Souza swept the board at the August Aerial Awards with radio ads for Q magazine. One spot, "Stone Roses", picked up the monthly award, while "Jimi Hendrix" and "Paul Weller" were runners-up

Mother has pulled out of the 3 million [pounds sterling] Gordon's Gin pitch.(Brief Article)
September 7, 2001... Mother has pulled out of the 3 million [pounds sterling] Gordon's Gin pitch. UDV put the account up for pitch last month in a review which is being handled by Agency Insight. The incumbent, Bartle Bogle Hegarty, will now compete against Miles...

Unofficial circulation figures for last weekend show.(newspaper consumption figures)(Brief Article)(Statistical Data Included)
September 7, 2001... Unofficial circulation figures for last weekend show newspaper sales surging as football fans gorged on reports of England's 5-1 win over Germany. The Mail on Sunday, which also featured a Victoria Beckham book extract, topped 260,000 sales,...

Redwood has picked up the contract to launch WH.(WH Smith introduces brand magazine)(Brief Article)
September 7, 2001... Redwood has picked up the contract to launch WH Smith's monthly brand magazine, Project WISH. Its core audience will be ABC1 mothers

Julian Griffiths, the commercials director.(joins Spectre)(Brief Article)
September 7, 2001... Julian Griffiths, the commercials director, has joined Spectre from Woof Films -- the company he founded with his partner, Peter McMillan, in May 1998. Griffiths has won awards for commercials including Volkswagen cars and Heinz Salad Cream,...

Six Continents Retail--formerly the Bass group.(awards advertising contract to Publicis)(Brief Article)(Statistical Data Included)
September 7, 2001... Six Continents Retail--formerly the Bass group--has chosen Publicis to handle the creative assignment on its l million [pounds sterling] Toby Carvery business. The account was previously with McCann-Erickson Manchester. Advertising for the...

Yorkshire Forward, the regional development.(Poulter Partners handles marketing campaign)(Brief Article)
September 7, 2001... Yorkshire Forward, the regional development agency for Yorkshire and Humber, has appointed Poulter Partners in Leeds to handle its account. A reported 1 million [pounds sterling] will be put into a new campaign

Phones 4U, the retail mobile phone operation.(cuts back advertising services of BDH/TBWA)(Brief Article)
September 7, 2001... Phones 4U, the retail mobile phone operation, has scaled down its relationship with Manchester's BDH\TBWA, which won the company's direct business in February. Much of the work has been taken in-house and the agency will produce new creative...

Nike has sponsored the first barn-door format ad.(Men's Fitness magazine)(Brief Article)
September 7, 2001... Nike has sponsored the first barn-door format ad to appear in Men's Fitness magazine. It will appear in the October issue, coinciding with a cover of Laurence Dallaglio, who stars in the Adidas campaign

D'Arcy creates childcare ads for DfES.(Department for Education and Skills)(Brief Article)
September 7, 2001... D'Arcy has created three TV spots for COI Communications as the Department for Education and Skills seeks to boost recruitment in the childcare sector. The 30-second ads break on 10 September and aim to show the public how their skills...

Razorfish and 24/7 Media Europe close as downturn strikes.(Brief Article)(Statistical Data Included)
September 7, 2001... Two high-profile internet agencies have closed their doors because of the downturn in the new-media market. The internet consultancy Razorfish has closed its London office as part of a struggle to stem global losses. The company's value,...

St Luke's unveils 4m [pounds sterling] adult education drive.(Brief Article)(Statistical Data Included)
September 7, 2001... The prime minister Tony Blair's pledge to improve adult literacy and numeracy is at the forefront of St Luke's 4 million [pounds sterling] campaign for COI Communications' Department for Education and Skills. The new campaign for the...

M&C Saatchi produces debut ad campaign for Coutts.(Brief Article)
September 7, 2001... Coutts, banker to the super-rich, is launching its first ad campaign in more than 300 years with creative work that compares its experts to history's best "dream teams". The print initiative produced by M&C Saatchi--the agency's first...

Haymarket Group to launch advertising site Brand Republic.(brandrepublic.com)(Brief Article)
September 7, 2001... Haymarket Group, the publisher of Campaign, this week launches a marketing and advertising portal, Brand Republic. The website brandrepublic. com has been designed to allow users to carry out research into brands and markets online. ...

Five stand by as Observer splits from O&M.(newspaper ends contract with Olgivy & Mather, considers Fallon, Mother, Leagas Delaney, bmp DDB, Malcom Moore Deakin Blazye as replacement)(Brief Article)(Statistical Data Included)
September 7, 2001... The Observer newspaper has called a pitch for its 3.7 million [pounds sterling] above-the-line task after falling out with its existing agency, Ogilvy & Mather, over creative strategy. Marc Sands, the marketing director of Guardian...

Duff to head Granada's commercial operation.(Graham Duff selected as chief executive of Granada Enterprises)(Brief Article)
September 7, 2001... Graham Duff, the chief executive of Zenith UK, is leaving after eight years to become the chief executive of Granada's commercial division. Duff will take over from Mick Desmond, who has been promoted to the newly created role of...

T-Mobile's One2One rebrand move puts BBH account at risk.(Bartle Bogle Hegarty)(Brief Article)(Statistical Data Included)
September 7, 2001... The move by T-Mobile, the wireless brand of Deutsche Telekom, to extinguish the One2One name in the UK in an international rebranding exercise has put Bartle Bogle Hegarty's hold on the 27 million [pounds sterling] UK account in jeopardy. ...

AMV in line for 150m [pounds sterling] task to relaunch Wireless as O2.(Abbott Mead Vickers BBDO wins contract from BT for rebranding project)(Brief Article)(Statistical Data Included)
September 7, 2001... Abbott Mead Vickers BBDO has begun work on the rebranding of BT Wireless as O2, and the agency is expected to be given lead status on its 150 million [pounds sterling] pan-European relaunch. AMV's managing director, Cilla Snowball,...

The 17 billion [pounds sterling] merger between Hewlett-Packard.(Hewlett-Packard, Compaq merger to lower Compaq to sub-brand status)(Brief Article)
September 7, 2001... The 17 billion [pounds sterling] merger between Hewlett-Packard and Compaq will reduce Compaq to a sub-brand, according to Hewlett-Packard's chief executive, Carly Fiorina. Fiorina added that the merger was unlikely to result in any...

Letsbuyit.com has closed its UK and French offices.(Brief Article)(Statistical Data Included)
September 7, 2001... Letsbuyit.com has closed its UK and French offices, with 60 redundancies. Sites for the two countries will be run from Germany. The group's shopping site spent more than 3 million [pounds sterling] through Abbott Mead Vickers BBDO last year.

HHCL & Partners has declined to repitch.(Automobile Association's advertising account )(International Pages)(Brief Article)
September 7, 2001... HHCL & Partners has declined to repitch for the Automobile Association's advertising account after the AA called a review of the business. A shortlist of agencies has yet to be drawn up for the review, which will not include media.

The National Magazine Company has appointed BMP.(Advertising campaign for women's weekly magazine)(Brief Article)
September 7, 2001... The National Magazine Company has appointed BMP DDB to handle above-the-line advertising for the women's weekly magazine, Best. BMP beat Bates UK in a pitch for the account.

The Royal Bank of Scotland has appointed Caroline Moss.(New director of marketing)(International Pages)(Brief Article)
September 7, 2001... The Royal Bank of Scotland has appointed Caroline Moss as the director of marketing for its corporate banking and financial markets division. Moss replaces Richard Wetenhall.

David Atter, the former marketing director of beeb.com.(New UK creative agency called Cartwright)(International Pages)(Brief Article)
September 7, 2001... David Atter, the former marketing director of beeb.com and Tango, has launched a creative agency called Cartwright and pulled in IPC's former music and sport division, Ignite!, as a founding client. Atter has launched Cartwright in...

TBWA\Chiat\Day is believed to have paid up to 350,000 [pounds sterling].(Absolut Vodka campaign)(Brief Article)
September 7, 2001... TBWA\Chiat\Day is believed to have paid up to 350,000 [pounds sterling] to be allowed to use a nude album cover of John Lennon and Yoko Ono in an ad for Absolut Vodka. The rear cover of the album, Unfinished No1: Two Virgins, is part of a...

The BBC grabbed the highest Saturday peaktime.(World Cup TV coverage)(Brief Article)
September 7, 2001... The BBC grabbed the highest Saturday peaktime audience share of any channel for five years with its live coverage of England's 5-1 World Cup qualifier victory over Germany. The home viewing figures of 14.6 million represented a 63 per cent...

AKQA has been appointed as Lunn Poly's.(Travel company's website)(International Pages)(Brief Article)
September 7, 2001... AKQA has been appointed as Lunn Poly's new-media agency and will work on overhauling the travel company's website.

The chief executive of Aegis, Doug Flynn.(Ad agency merger negotiations with WPP)(International Pages)(Brief Article)
September 7, 2001... The chief executive of Aegis, Doug Flynn, is under growing internal pressure to open merger negotiations with WPP. The move, which is being demanded by senior agency managers who control shares in Aegis, would create a group with a combined...

A Church of England poster campaign that refers to the crucifixion.(Depicts crucifixion of Jesus Christ)(International Pages)(Brief Article)
September 7, 2001... A Church of England poster campaign that refers to the crucifixion of Jesus Christ as "body piercing" has been attacked as blasphemous by the charity Christian Institute. The campaign, launched by Anglicans in Birmingham to attract 18- to...

Eurosport has secured UK carriage for its 24-hour.(Eurosportnews)(International Pages)(Brief Article)
September 7, 2001... Eurosport has secured UK carriage for its 24-hour sports channel, Eurosportnews. The channel launched on Sky Digital this week.

Leo Burnett unveils Nintendo ads.(European ad campaign)(International Pages)(Brief Article)
September 7, 2001... Leo Burnett is continuing its humorous creative theme for Nintendo with the launch of a pan-European campaign for Mario Kart: Super Circuit. Following its campaign to launch the Game Boy Advance console, the agency has unveiled a series...

Adshel's service set to monitor outdoor creative treatments.(New research service)(Brief Article)
September 7, 2001... Adshel is to launch a research service for the outdoor industry, which will assess the effectiveness of creative treatments in outdoor posters. The Creative Research Service will be available free to advertisers using the Adshel Research...

Euro RSCG creates Credit Suisse campaign.(Launches global TV and print campaign)(International Pages)(Brief Article)
September 7, 2001... Credit Suisse Group is launching a global TV and print campaign which will aim to give the financial services company more personality in a crowded market. It is the first work for the company by Euro RSCG Wnek Gosper and will break in...

Move from bulk sales hits local newspapers.(Publishers report decline in revenues, circulation)(International Pages)(Statistical Data Included)
September 7, 2001... Regional newspaper publishers saw top-line circulation fall across the industry as their titles continued to navigate a tricky period of transition. Publishers blamed continuing media fragmentation for a set of results that saw all...

Soul makes ads for Uniqlo's UK debut.(Uniqlo store openings in London )(International Pages)(Brief Article)
September 7, 2001... Soul has unveiled its first work for the Japanese clothing giant Uniqlo ahead of the first Uniqlo store openings in London later this month. The launch campaign will break first on six-sheet posters and in the national press with...

WWAV produces DM mailing to promote Toyota Verso model.(WWAV Rapp Collins, direct mail campaign)(Brief Article)
September 7, 2001... Toyota is promoting its new Avensis Verso people carrier with a direct mail campaign that kids would-be buyers that the vehicle is so good, its enthusiastic designers could not wait for proper brochures. As a result, prospective customers...

Rocket uses photosheet work for Macpherson's Intimates lingerie.(model Elle Macpherson)(Brief Article)
September 7, 2001... The media agency Rocket has devised an innovative use of media for the 300,000 [pounds sterling] UK launch of Elle Macpherson's Intimates lingerie range. More than 50,000 photographic contact strips featuring the Australian supermodel...

SWK purchases EPB to create new 30m [pounds sterling] billing agency in UK.(Summerfield Wilmot Keene acquires EPB Communications)(Brief Article)
September 7, 2001... Summerfield Wilmot Keene has bought EPB Communications, whose accounts include the electrical appliance manufacturer Kenwood, Marriott Hotels and Corus, to create what is claimed will be a 30 million [pounds sterling] billing agency. SWK...

Should advertisers support ITV during recession?
September 7, 2001... In these difficult times, ITV wants advertisers to think of its predicament. But does it need, or deserve, special treatment? Don't panic. One day the advertising industry will get around to dealing with its Corporal Jones. Or Joneses....

HOTLINE: AN EXPERT'S VIEW.(in-carriage magazine for Virgin Trains)(Brief Article)
September 7, 2001... The redesigned Hotline, Virgin Trains' in-carriage magazine, reads well The newly redesigned Hotline, Virgin Trains' in-carriage magazine, invites immediate comparisons with Hot Air, the Virgin Atlantic in-flight title, which was itself...

MEDIA CHOICE.
September 7, 2001... John Tylee, Campaign's associate editor, picks The Sun's perimeter ad for England's 5-1 demolition of Germany in the World Cup qualifier "As well placed and as opportunistic as a Michael Owen volley, this bit of fancy footwork not only...

Redwood's globe-trotter sets sights on conquering the US.(James McLeod)(Brief Article)
September 7, 2001... James McLeod is heading for New York as Redwood's president For a man who's endured a 642-mile weekly commute from Nice to London for the past five years, the move to New York comes as something of a relief for James McLeod, the newly...

Creative content is key to producing a good online brand.(IPC, Emap cut back on new media)(Brief Article)
September 7, 2001... It's no surprise that both IPC and Emap are slashing their new-media investment at a time when the media industry is desperately trying to make savings. But it's depressing news nevertheless. Anyone trying to access IPC's BeMe. com, for...

Can traditional publishers cut it in the digital environment?(Brief Article)
September 7, 2001... Niche opportunities offer the best chance for online success Jeremy Bullmore pursued an interesting analogy during last week's "On the Campaign Couch" therapy session. In dispensing pearls of wisdom to Worried From Cyberspace, he took us...

I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)(Illustration)(Statistical Data Included)
September 7, 2001... I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY Rank Site Agency/Media 1 Direct Line MWO/MediaCom 2 BTinternet AMV BBDO/Zenith Media 3 ntl J. Walter Thompson/Carat...