Campaign articles from September 2000

Campaign archives from September 2000

Lowe Group wins Priceline account.(Brief Article)
September 29, 2000... Lowe Lintas has won the 10 Million [pounds sterling] ad account for the UK launch of the US internet company Priceline.com. Sister agency Western International Media has picked up the on- and offline buying for the company. Lowe was...

Agencies line up to pitch for 2 m [pounds sterling] Euro music TV distributor.(Music Choice Europe)(Brief Article)
September 29, 2000... Europe's largest distributor of digital music television, Music Choice Europe, is searching for creative and media agencies to drive its European expansion plans. The London-based marketing consultant Branded is understood to have...

US credit card giant seeks shops for UK launch.(Capital One)(Brief Article)
September 29, 2000... Capital One, the US-based credit card giant, is holding preliminary talks with creative and media agencies about its multimillion-pound UK launch with a view to drawing up a shortlist over the next fewdays. The company wants to establish...

Coke adds media to roster overhaul.(Brief Article)
September 29, 2000... Coca-Cola is putting its 40 Million [pounds sterling] centralised media account out to pitch as part of a wide-ranging rethink that will also see the Schweppes and Dr Pepper creative accounts put up for review. Both Schweppes and Dr...

Heated competition sparks agency hunt for Coffee Republic.(Brief Article)
September 29, 2000... Coffee Republic is looking for a creative agency to support its two-year expansion programme. The company, the UK's largest independent coffee retailer, is talking to shops with a brief to raise brand awareness as it faces intense...

Client fears hamper shops from proving effectiveness of ads.(Brief Article)
September 29, 2000... It's almost 20 years since David Ogilvy wrote about a brewer who had spent millions of dollars on advertising his product, only to find that consumption of the brand was lower among people who remembered seeing the campaign than those who...

Sky spearheads 6 m [pounds sterling] ad campaign for TiVo.(Brief Article)
September 29, 2000... Sky is spearheading a 6 million [pounds sterling] advertising campaign for the controversial digital video recorder TiVo, which can screen out advertising breaks and devise programming schedules through tracking people's viewing habits. ...

COI Communications first to try new iMediabrief buying service.(Brief Article)
September 29, 2000... COI Communications is the first advertiser to trial a new media buying service, which has been developed by MediaCom TMB -- its media agency responsible for print -- and the online media trading sales house iMediapoint. The service,...

Michaelides & Bednash to set up New York operation.(Brief Article)
September 29, 2000... Michaelides & Benash is preparing to launch a New York office at the end of October and is dispatching Rupert Newton from M&B London to head the US operation. M&B has been working on its entry into the US for the past two years to ensure...

Marketeye appoints CDP and CDP Media to relaunch website.(Brief Article)
September 29, 2000... CDP and CDP Media have been appointed by the investment information company Marketeye to handle the relaunch of its website Marketeye.com. Marketeye, which claims to be the UK's most advanced equity and investment site, is backed by...

Bungay benefits in TBWA revamp.(Bill Bungay)(Brief Article)
September 29, 2000... TBWA\London has promoted the award-winning art director Bill Bungay in a shake-up of its account handling capabilities. Bungay has been made deputy creative director with a remit to examine how the department could be run more...

M&C Saatchi hires top creative teams from BMP and Lowe.(Brief Article)
September 29, 2000... M&C Saatchi has lured two senior creative teams, Ted Heath and Paul Angus from BMP DDB and Jez Willy and Alan Davis from Lowe Lintas, in an attempt to bolster its creative output. Tiger Savage, the joint deputy creative director at M&C...

Ridgley quits Brann Digital to start own interactive TV shop.(Brief Article)
September 29, 2000... Duncan Ridgley, the founder and director of digital communications at Havas' Brann Digital, has quit the agency to form an international interactive television agency called ChannelBay. He will be joined by Jackie Martin, the director of...

Kraft media agencies face regional review.(Brief Article)
September 29, 2000... Kraft Foods has begun talks with media agency networks about the review of its $200 million European media planning and buying account as it looks to consolidate into macro regions. Nick Shepherd, the vice-president of strategy and...

HOTLINE.(advertising agency news)(Brief Article)
September 29, 2000... (020)8267 4656 Granada Media has warned that its broadcast revenue is set to fall in the next six months because it will not have major sporting events such as the Euro 2000 Championships and the Rugby World Cup to drive premium...

Circus hires Campaign Palace chief Bryant.(Brief Article)
September 29, 2000... Circus, the media-neutral communications agency, has poached Andy Bryant, the managing director of The Campaign Palace, the biggest creative agency in Australia. Bryant's decision to leave Australia to join Circus as an associate stems...

Delaney Lund picks Up 25m [pounds sterling] Halifax account.(Brief Article)
September 29, 2000... Delaney Lund Knox Warren & Partners has triumphed in the protracted pitch for Halifax's 25 million [pounds sterling] advertising account, leaving the incumbent, Bates UK, with 3 million [pounds sterling] of below-the-line work. Three...

Fall in dotcom value not surprising WPP chief executive says.(Eric Salama of WPP.com)(Brief Article)
September 29, 2000... The recent slump in the dotcom market is no surprise and shouldn't change the way the marketing industry works, according to Eric Salama, the chief executive of WPP.com. He made the comments in his keynote speech at this week's Campaign...

Harpers gains new editor as Macpherson expands brand.(Brief Article)
September 29, 2000... Harpers & Queen's editor, Fiona Macpherson, is to take on a new editor-in-chief role as the National Magazine Company prepares to expand its recently formed Affluent group. Macpherson's appointment, which coincides with the 30th anniversary...

REVIEW.(Brief Article)
September 29, 2000... Marketing and advertising news in the week's press... The IPA has shortlisted 33 candidates to win its Advertising Effectiveness Awards. These include: five new-media entries (Moneyextra, Scoot.com, Ft.com, Confetti.co.uk and EasyJet);...

ASA takes on Lord Borrie as chairman.(Brief Article)
September 29, 2000... The Advertising Standards Authority has appointed Lord Borrie QC as its new chairman. He will take up the post in January, replacing Lord Rodgers of Quarry Bank, who is retiring after holding the position for six years. Lord Borrie was...

TBWA promotes Big Issue Foundation in new print campaign.(Brief Article)
September 29, 2000... TBWA\London has created a new print campaign for the Big Issue Foundation, which aims to intensify awareness of its work with the homeless. The drive, which consists of six executions, will run across double-page spreads donated from...

Corrections.(Brief Article)(Correction Notice)
September 29, 2000... Campaign has been asked to point out that in last week's story on Bayer's media moving to New PHD, we said the incumbents on the account were Euro RSCG Healthcare and Media Planning. It was, in fact, held by Acumen and Media Planning. ...

WCRS launches 6.5m [pounds sterling] work for Open service.(Brief Article)
September 29, 2000... WCRS is launching its debut work for the interactive service Open with a 6.5 million [pounds sterling] national campaign targeting existing Sky subscribers. The campaign aims to promote the benefits of the service by demonstrating how...

Business Performance League: 29 September.(Statistical Data Included)
September 29, 2000... Advertising agencies Rank Rank Agency Total this last billings week week gained (m...

Superdrug unveils make-up ads.(Brief Article)
September 29, 2000... Superdrug is turning its back on traditional cosmetics advertising with a multimillion pound national campaign to launch its own-label cosmetic range, Kolor, through Bates UK. The campaign intends to position the new range as real make-up...

Tories on the attack in Brighton with ads criticising the Govt.(Brief Article)
September 29, 2000... by our Parliamentary correspondent Yellow M has created a tactical poster campaign for the Conservative Party. It is running in Brighton, where the Labour Party is holding its annual conference. Unusually, the three posters attack...

HHCL kicks off debut London Eye campaign.(Brief Article)
September 29, 2000... HHCL & Partners has unveiled the first ads for the British Airways London Eye. The 48-sheet poster ads show angels, birds and butterflies in a capsule on the Thames-side attraction, implying that even for winged creatures who already...

Marketing productivity increases.(Brief Article)
September 29, 2000... Every sector in the marketing industry has experienced growth in productivity--with the exception of media buyers -- during the last quarter, according to a new report from the accountants Willott Kingston Smith. Comparing productivity...

Radio's Ariel Awards receive record level of entries this year.(Brief Article)
September 29, 2000... Twenty-one commercials have made it to the shortlist for next week's Ariel Awards. This year's nominations include Hamlet, which swept the board at the awards last year, Dulux Weathershield, Kit Kat, Eurostar and Bachelors Cup a Soup. ...

Boddingtons extends Graham the Cow idea.(Brief Article)
September 29, 2000... Graham the Cow, Interbrew's mascot for the Boddingtons brand, stars in two new animated TV ads launching on 1 October. The ads, by Bartle Bogle Hegarty, play on the minor celebrity status Graham has reached through a press campaign that...

Grey Interactive and Media.Com join forces.(Brief Article)
September 29, 2000... The Grey Communications Group is streamlining its online offer with the announcement of a strategic alliance between two of its major new-media agencies -- Grey Interactive and Media.Com, MediaCom TMB's online buying division. The deal...

Web industry derides 40p click-through deal.(Eyeconomy)(Brief Article)
September 29, 2000... A banner advertising pricing initiative being launched by the online media agency Eyeconomy has been slammed by critics from the new-media industry. Eyeconomy claims its offer guarantees that online advertisers will pay no more than 40p for a...

DoubleClick divides sales teams into an array of specialities.(Brief Article)
September 29, 2000... The online advertising network DoubleClick has unveiled a strategic restructure that will see the company divided into teams focused on vertical markets. The company has formed a number of specialist sales teams that will provide more...

Bush Internet interactive TV signs e-district for content.(Brief Article)
September 29, 2000... Bush Internet, the interactive TV service that is a joint venture between Alba and Virgin Net, has signed up e-district as its first content provider. E-district, which owns the online entertainment service LeisureDistrict, is emerging...

campaign-i.(MyPoints opens in the U.K.)(Brief Article)
September 29, 2000... The US-based online reward scheme MyPoints launches in the UK this week with more than 50 consumer brands on board. Advertisers reward web users with MyPoints after any sort of online activity-- be it shopping with a certain site or filling...

Dotcom weekly awareness survey.(Brief Article)
September 29, 2000... Dotcom weekly awareness survey Rank Site Agency/Media 1 BT Internet AMV BBDO/Zenith Media 2 Yahoo! HHCL & Partners/Optimedia 3 Freeserve ...

Consumer product information online.(Brief Article)
September 29, 2000... Eledrobug gives advice on electronic goods to buyers Electrobug, launching this week, is aiming to be a consumer guide for home electronic goods, providing information and tools to consumers when they are buying such products. Revenue is...

Building brands as content is the key.(Brief Article)
September 29, 2000... In a paperless age, my desk is piled high with magazines, scripts and Post-it notes. Information consumes the attention of all its recipients, hence a wealth of information creates a poverty of attention. Not great news for advertising...

DMA to be industry regulator as bulk e-mail debate rages.
September 29, 2000... Govt legislation is unlikely as calls to control `spam' continue. The e-commerce sector has a very real and growing problem with spam. Apparently, the legendary luncheon meat company has begun issuing solicitors' letters when anyone of...

web watch: entertainment sites.(Statistical Data Included)
September 29, 2000... Rank Site Address Latest monthly page impressions (millions) 1 Sky.com sky.com 42.3 2 Virgin.net virgin.net ...

private surf.
September 29, 2000... Guy Timewell, the head of marketing at pres.co/Foresight, takes a look at Ministryofsound.com. As thousands of clubbers return to Blighty after an Ibizan summer of "'aving it large", many will no doubt head for the online clubbing haven...

Will advertisers benefit from News at Ten's return?
September 29, 2000... Honours seem to be even in the resolution to the News at Ten stand-off, as far as ITV and the ITC are concerned. But is the new compromise good news for advertisers, Alasdair Reid asks Could the News at Ten saga really be over? If it is,...

BUSINESS AM:AN EXPERT'S VIEW.
September 29, 2000... Scotland's new daily business paper already presents an air of authority, Philip Jones says I have to report that predictability in the newspaper market is alive and well and living in Scotland. "The Swedes don't understand the newspaper...

MEDIA CHOICE.
September 29, 2000... Graham Lewis, an art director at Saatchi & Saatchi, picks the step risers outside the Royal Festival Hall. "If you can't get to the Olympics, then get down to the SouthBank. Medallists from years gone by have been further immortalised by...

Trinity Mirror finds new broom to sweep away its dead wood.
September 29, 2000... The publisher has poached Joe Sinyor as its new chief executive. By Anna Griffiths The changes to Trinity Mirror's management structure have been the talk of medialand for the past week, with the exit of Roger Eastoe and the appointment...

Beeb seems likely to be next victim in News at Ten battle.
September 29, 2000... The horsetrading that has gone on to resolve this whole long, painfully drawn-out News at Ten/Eleven debate has finally led to some kind of resolution, but in the aftermath a couple of things are still niggling me. First of all, this...

Diageo proposals focus on costs, not creativity.
September 29, 2000... Guinness laces sharing its latest marketing director Francesca Newland writes Guinness' award-winning "surfer" commercial is not one that you would automatically associate with Smirnoff's laddish "clear as your conscience" campaign but,...

Advertising industry suffers from dotcom fatigue.
September 29, 2000... Matthew Cowen discovers new media is old news at this year's Marketing Forum The year 2000 is perhaps not the easiest time to hold a marketing forum. Things are, after all, very different to last year, when the marketing troops embarked...

Competition heats up in the teen girls' mag sector.
September 29, 2000... Newcomers must establish themselves quickly to win ads, Margaret Patrick says Teenage big spenders have suddenly become the buzz sector, as girl power returns with the launch of three new magazines into this very fickle and elusive...

LIVE ISSUE/TOBACCO ADVERTISING.(European Court of Justice rules on tobacco ads)(Brief Article)
September 29, 2000... The Government is fighting to ban tobacco advertising despite the EU's regulations by our Parliamentary correspondent The Government is about to take its revenge on the tobacco companies for frustrating its attempts to ban tobacco...

Halifax win can be a chance to shine.(Delaney Lund Knox and Warren; Halifax Building Society)(Brief Article)
September 29, 2000... There's exquisite symmetry in the fact that Delaney Lund Knox Warren learned that it had landed the Halifax's 28 million [pounds sterling] account a year to the day that the agency opted to cut itself loose from the True North fold. ...

The best mentors are long-term ones.(Brief Article)
September 29, 2000... When it comes to providing the right climate for senior managers to flourish, UK agencies have often looked woefully inadequate compared with their top clients. While Mars, Procter & Gamble and Unilever know that the skills that have...

LETTERS.(Brief Article)
September 29, 2000... EDINBURGH TELEVISION FESTIVAL Both TV programmers and agencies need a forum for discussion At the recent Edinburgh Television Festival (Campaign, 1 September), the great and the good of the programming community spoke on issues as...

Mills on ... Harp lager and bloke-ism.(Ogilvy and Mather Worldwide Inc.)(Brief Article)
September 29, 2000... So, news that Harp lager is launching its new campaign (Midlands only) through Ogilvy & Mather is a bit like hearing that Gianluca Vialli is the new manager of Kidderminster Harriers: we're happy for them, but what are they doing there in the...

Stuart Elliott in America.(Burger King Corp. the client from hell)(Brief Article)
September 29, 2000... "Have it your way." "Make it special. Make it Burger King." "Aren't you hungry for Burger King now?" "When you have it your way, it just tastes better." "Get your burger's worth." Those are just some of the slogans used by Burger King in...

HAS ISBA HAD ITS DAY?(Incorporated Society of British Advertisers)
September 29, 2000... As the client body celebrates its 100th birthday, Margaret Patrick looks at ISBA's contribution to the ad industry and its plans for the future In 1900, the founders of what was to become the Incorporated Society of British Advertisers...

PRIVATE VIEW.(Balls Brothers; COI Communications; DTI)(Brief Article)
September 29, 2000... Hope you're all enjoying the Sydney Olympics. This was the first time they included women's weight-lifting -- which made for some interesting commentating. "And we're going straight from the men's snatch over to the -- no, hang on, that can't...

Masters of Spin.(Brief Article)
September 29, 2000... We all love to hear about moves and changes within the industry, but we reckon that this takes the proverbial Hob Nob for the accolade of Vaguest Job Description. Andy Bryant, soon to be joining Circus as an associate from the Australian...

Doorman mars Miles Calcraft Dean Street do.(Miles Calcraft Briginshaw Duffy)(Brief Article)
September 29, 2000... It was the party of the season, or at least the party of the week: Miles Calcraft Briginshaw Duffy had a soiree to mark its move into new premises on Dean Street last week. The party was great, not least because everyone wanted to be...

Saatchi & Saatchi and Saatchi & Saatchi: the Vancouver connection.(Brief Article)
September 29, 2000... Diversification. No, keep reading. We know every single advertising agency network in the entire world is forever banging on about it, but it has become an established fact that unless you can do everything, from advertising the product right...

Pick of the week.(180 Communication's Adidas advertising campaign)(Brief Article)
September 29, 2000... Francesca Newland really likes the Olympic work by 180 for Adidas: "I like the sailing execution the most. I think it's a lovely idea executed beautifully. It's a clever notion to use the sports that Adidas is not involved with to demonstrate...

Turkey of the week.(worst ad of the week)(Brief Article)
September 29, 2000... Rebecca Beer scowls when she sees the Macleans Whitening Toothpaste ad by Grey: "What this ad lacks is any evidence of creativity. We are presented with the same old format that we have all seen over and over again. If l didn't know better, I...

Fallon made a mug of.(Brief Article)
September 29, 2000... It's jolly nice to be given a pressie, but the coffee mugs that popped through Diary's letterbox this week from Fallon looked like they'd barely been rinsed out before being bundled into boxes and rushed over to us for our morning tipple. ...

Paper moves.
September 29, 2000... News websites that have spawned from print titles are losing out to other more net-savvy news providers as the need for fresh tactics in the new-media race increases, Tracey Taylor reports For ten days this August, the world observed with...

Europe online.
September 29, 2000... The internet is described as a global medium yet European consumers are also proving loyal to national brands. Andy Fry profiles the most popular local surfing destinations across Europe's largest e-economies TERRA Spain's top...

Business across borders.(global media consolidation)
September 29, 2000... Global media consolidation is accelerating at a startling rate. Close on the heels of AOL's ground-breaking merger with Time Warner in January were marriages between the broadcaster CLT-Ufa and the TV producer Pearson Television, the Canal +...

Europe measures up.(Ipsos-RSL arrives just in time)
September 29, 2000... Europe 2000, the new survey by Ipsos-RSL, arrives at a time when European advertisers and media planners, especially for broadcast media, are crying out for reliable research data. Its promise is that it will deliver information about...

Sites on Europe.(pan-European outdoor advertising)
September 29, 2000... Levi's, Apple and Colgate do it. Even Procter & Gamble do it. But for many advertisers and media owners, it is a step too far. We're not talking about extreme stunts or outrageous advertising. It is the concept of a genuinely pan-European...

Facing the Euro challenge.
September 29, 2000... HARRY REID INTERNATIONAL PRESIDENT, FCB WORLDWIDE The merger last year of FCB and Bozell presented yet another challenge to one of the most experienced agency network bosses around. As a result, Harry Reid, who was already FCB's...

In the media spotlight.
September 29, 2000... Competition is hotting up among the media networks. Campaign profiles five media network heads and highlights the challenges they face in Europe MAINARDO DE NARDIS EUROPEAN CHIEF EXECUTIVE, CIA Although certainly one of the stronger...

Burnett in hunt for network leader.(Leo Group looks for new chief executive)(Brief Article)
September 22, 2000... The Leo Group has kicked off the search for a successor to Roger Haupt, its chief executive. A decision is expected within the next few weeks. Haupt, who is also the chief executive of B|[Com.sup.3], will now concentrate his energies on...

Omnicom re-ignites True North takeover amid $1.4bn review.(Omnicom and True North revive merger talks)(Brief Article)
September 22, 2000... Omnicom and True North, whose agency subsidiaries are currently contesting Daimler-Chrysler's $1.4 billion combined global account, have revived merger talks. Although neither party will comment:, Daimler-Chrysler this week admitted that...

Campaign signs up Stuart Elliott as US columnist.(new column to discuss American advertising and media issues)(Brief Article)
September 22, 2000... Campaign unveils a new column this week that will offer readers an informed view of advertising and media issues in America. The move reflects the importance of the American market in terms of spend and creative influence. The column...

Fallon beats BMP to Budweiser task.(Fallon pitched against Soul and BMP DDB)(Brief Article)
September 22, 2000... Fallon is poised to win a place on Anheuser-Busch Europe's UK Budweiser roster after a pitch against Soul and BMP DDB. The agencies were briefed to boost Budweiser's image as a quality lager brand. Fallon will be expected to create...

Euro RSCG picks up VO5's $40m brief in Alberto Culver rejig.(Euro RSCG Wnek Gosper)(Brief Article)(Statistical Data Included)
September 22, 2000... Euro RSCG Wnek Gosper has been handed Alberto Culver's $40 million international advertising account for the haircare brand VO5 without a pitch. The decision to move agencies in the UK comes just four months after M&C Saatchi was...

Can the IPA find itself a dynamic diplomat to succeed Phillips?(Institute of Practitioners in Advertising)(Brief Article)(Column)
September 22, 2000... I may go for it myself. A six-figure package including car, pension, Bupa and use of a flat at 44 Belgrave Square. That's the package waiting for the next director-general of the Institute of Practitioners in Advertising, which is advertised...

Bates restructure sees Stubbings change role.(Bates UK searching for new chief executive as part of reorganization)(Brief Article)
September 22, 2000... Bates UK is hunting for a new chief executive following a management reorganisation. John Stubbings will assume control of the agency's below-the-line operations. Stubbings, one of Bates' longest-serving senior executives, will continue...

Carat retains Arla account after pitch against New PHD and OMD.(Arla Foods)(Brief Article)
September 22, 2000... Carat has beaten off a challenge from OMD and New PHD to hold on to its 10 [pounds sterling] million Arla Foods business, which includes the Lurpak butter brand. The company called the review earlier this year. It was aimed at securing a...

TBWA scoops Carlton's Crossroads relaunch campaign.(TBWA/London to head Crossroads soap campaign)(Brief Article)
September 22, 2000... TBWA\London has been appointed by the ITV company Carlton to work on the off-air promotions for its revived Midlands motel soap Crossroads. Lord Waheed Ali, the managing director of Carlton Productions, approached Trevor Beattie, TBWA's...

Strawberry Frog set to appoint Naked 10 Credit Suisse media.(Naked to handle strategic media account)(Brief Article)
September 22, 2000... The creative communications agency Naked, which launched in July, has been appointed to work on the strategic media account for Credit Suisse. The appointment was made through Credit Suisse's creative agency, Strawberry Frog, the...

Veterans launch mentoring shop.(Potential Squared)(Brief Article)
September 22, 2000... Three veteran figures are putting together plans for a start-up company that will provide mentors for senior managers in the ad business. Lyndy Payne, Caroline Marland and Wendy Braverman will launch the company, called Potential...

Bayer takes on New PHD for 4m [pounds sterling] buying and planning task.(ad agency wins accounts without pitch)(Brief Article)
September 22, 2000... Bayer, the pharmaceuticals company and the parent of brands including Alka-Seltzer and Canesten, has handed its media planning and buying account to New PHD without a pitch. It moves from Media Planning and Euro RSCG Healthcare. New PHD...

Tanner departs BDDH to focus on directing.(Joe Tanner)(Brief Article)
September 22, 2000... Joe Tanner, a senior copywriter at Partners BDDH, is leaving the agency after just nine months to pursue a full-time directing career. Tanner, who has been directing music videos and commercials for the past year, will be represented by...