Campaign articles from October 2011, page 2

Campaign archives from October 2011

Close-Up: My Life in Advertising ... Nigel Clarkson, Primesight.(Interview)
October 28, 2011... Name: Nigel Clarkson Job: Sales and marketing director, Primesight The reason I got into advertising was... I watched a documentary at school about an agency creative pitch that involved drinking, fighting, pitching, women, late nights...

Media Perspective: Agencies don't have to play the closed online auction game.
October 28, 2011... Online auction sites and internet gambling - the last refuges of insomniacs, lonely drunks and those trying to offload hooky goods. And, of course, the hopelessly optimistic, always chasing a good deal. I'm not a gambling man - it's a mug's...

Media Forum: Is data suffocating clients?(AOP Digital Publishing Summit)(Conference news)
October 28, 2011... Is micro-targeting effective or overly complicated, Alasdair Reid asks According to Fru Hazlitt, the managing director of commercial and online at ITV, the industry's growing obsession with micro-targeting in the online world is becoming...

Media Headliner: Mobile evangelist happy to upgrade his contract.(Shaun Gregory )(Occupation overview)
October 28, 2011... After enjoying success at O2, Shaun Gregory is set to explore new media and new markets with Telefonica. It takes us a while to work out why Shaun Gregory isn't giving us his usual high-powered shtick about mobile advertising and is taking...

Media Lifeline: Rupert Howell.
October 28, 2011... His deeds at HHCL would seem trifling compared with bringing the glory days back to English rugby. October 1997: Following an early career history at Ogilvy & Mather, Grey Advertising and Young & Rubicam, Rupert Howell had become, in...

Media Perspective: Look beyond the internet to remain ahead of the game.
October 28, 2011... I did a presentation for the whole agency last week and as I looked at the expectant faces, I suddenly realised how young they all were. It dawned on me that I'm the oldest person there. It was a form of senior moment. I flashed back to...

Media: All about ... Digital radio.
October 28, 2011... The industry now accepts its future lies beyond DAB. The question of how to make the transition to a digital future troubles all traditional media. Radio is no exception. Some 16 years on from the first DAB transmission, the platform accounts...

Media: Things we like.
October 28, 2011... Steve Jobs by Walter Isaacson While we have yet to get our grubby hands on a copy, we are very excited to see extracts from Steve Jobs' biography, which gives Google and Microsoft the finger from beyond the grave. The writer Walter Isaacson...

Media: Double Standards - Do brands know how to engage young people?(EMMA McCARTHY )(Interview)
October 28, 2011... The evolution of digital technology is forcing advertisers to reappraise how they communicate with the youth market. But can they keep up? EMMA McCARTHY COMMUNICATIONS PLANNER, OMD INTERNATIONAL - How has the digital space changed the way...

Perspective: Creativity is reliant on shared ambition, just ask Mary Portas.
October 28, 2011... I had pretty low expectations of the Channel 4 show Mary Portas, Queen Of Frocks. Nothing personal about Mary, of course; it just sounded like a less-than-original idea featuring somebody I don't particularly relate to. Little did I know the...

On The Campaign Couch ... with JB.(Column)
October 28, 2011... Q: Dear Jeremy, I've been offered a more senior job at a much smaller and less prestigious agency. Is it better to have the autonomy or to work with some of the people considered the best in the business? Thanks. A: There's often one word in...

Best of the Blogs.
October 28, 2011... CAN YOU CALCULATE CREATIVITY? I don't often get to APG talks, to my eternal shame. However, yesterday I made a point of trucking up to the eternal ghastliness of the Bloomsbury Holiday Inn for Jon Leach's talk on the mathematics of...

Big awards 2011 the Gold winners' roll call.
October 28, 2011... Judging by the depth and quality of this year's gold award winners, UK creativity is in good shape, jury chairman Ben Priest writes. I won't lie to you - being the chairman of the Campaign Big Awards was not an onerous task. In fact, I'll go...

The Work: Private View.
October 28, 2011... CREATIVE - DANNY BROOKE-TAYLOR, JOINT EXECUTIVE CREATIVE DIRECTOR, DARE I'm wearing a Stone Roses T-shirt. Britain is in deep recession. And I'm sitting in a windowless room in Watford. It's 1990. I'm listening to a young enthusiastic tutor...

Diary: Web Witter.
October 28, 2011... On the banking group Santander putting its media planning and buying account, held by Carat, up for review (from Campaignlive). Mark Palmer I do hope Santander is paying for the pitch process. Whatever the reality of its business terms,...

Diary: Put the Gillettes away.
October 28, 2011... That most tedious time of year is almost upon us - when (usually male) adlanders attempt to grow moustaches for charity. The month of November is suffering the ignominy of being dubbed 'Movember' for the purposes of the exercise and it's a...

Diary: Jon Peppiat's still got it.
October 28, 2011... Bartle Bogle Hegarty switched dramatically from work hard to play hard last week at a rather boozy soiree, and luckily Diary was there to witness the carnage. Well, maybe not quite carnage, but there was some hazardous move-busting on the...

Diary: Moran's taking the piss.
October 28, 2011... Of course Diary wouldn't be the same without a plug for The Mad Bad Ad Show, the new panel show about advertising, airing on Channel 4 in January. Parts of the first episode were filmed recently starring the Good Communications Agency...

Diary: DIY, the Campaign way.
October 28, 2011... Stuck for ideas on how to decorate your agency's office? Why not paper the walls with Campaign magazine covers? It would not only make an impact, but keeps in the heat (ask any homeless graduate). That's what one Charlotte Street coffee shop...

Diary: Raising a glass for Ken.
October 28, 2011... On Friday 4 November, it will be the ten-year anniversary of the death of Ken Grimshaw, the highly esteemed JWT art director who died while on a shoot in Tobago. His copywriting partner, John Donnelly, will be at The Guinea on Bruton Place in...

Diary: twitterati - A week in the life of ... Damon Collins.
October 28, 2011... Damon Collins @damoncollins Outgoing executive creative director, RKCR/Y&R 360 Following 2,736 Followers I'm at Sunset Marquis (1200 Alta Loma Rd, Holloway Dr, West Hollywood) 4sq.com/pAGeGp 23 October Kanye West's here...

Diary: Water-Cooler Monitor.
October 28, 2011... What topics has the industry been discussing this week? THE TALK TIME SPENT The former WCRS head Penny Herriman's move to 52 mins Isobar as the UK chief executive. Another...

Diary: Pick of the Week - Beattie McGuinness Bungay/Thomson Holidays.(Brief article)
October 28, 2011... Jeremy Lee picks Beattie McGuinness Bungay's TV ad for Thomson Holidays: 'This has got to be the best ad for a holiday company ever made. Gone are the garish colours and brash branding that used to be essential in this sector, in favour of...

Diary: Turkey of the Week - DLKW Lowe/Health Lottery.(Brief article)
October 28, 2011... The new TV ads for the Health Lottery, by DLKW Lowe, are making Anne Cassidy feel ill: 'I'm not sure what Richard Desmond is trying to say by drafting in some rollerbladers in fright wigs to hawk his lottery tickets. And the reasoning behind...

Lastminute.com kicks off creative review.(Brief article)
October 21, 2011... Lastminute.com is reviewing its pan-European ad business, currently held by Karmarama. The online travel brand, which spends pounds 6 million on UK advertising, has already been in direct contact with several ad agencies, inviting them to...

Guardian calls ad pitch.
October 21, 2011... Wieden & Kennedy to defend newspaper's creative account after five-year tenure. Guardian News & Media Group is reviewing the advertising account for The Guardian and The Observer newspapers. It is understood that Bartle Bogle...

Isobar picks Penny Herriman as CEO.(Brief article)
October 21, 2011... Penny Herriman, the former chief executive of WCRS, is joining Isobar UK as its chief executive. Herriman will be responsible for overseeing Glue Isobar, Isobar Mobile and Isobar Social, and is charged with building on the company's model of...

Santander launches pounds 27m media contest.
October 21, 2011... The banking group Santander has put its pounds 27 million media planning and buying account, held by Carat, up for review. Keith Moor, Santander's director of brand and communications, is leading the review, which comes three years after it...

RKCR/Y&R scoops pounds 10m radio ad brief.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
October 21, 2011... The radio industry is to launch a pounds 10 million ad campaign to promote all forms of digital radio as part of a strategic shift away from focusing its marketing on the DAB format. Rainey Kelly Campbell Roalfe/Y&R, a BBC roster agency,...

Editor's Perspective: Creativity is more than just a numbers game.(Editorial)
October 21, 2011... In the last week, I've chaired a debate about art and advertising with Peter Blake, an audience with Robert Senior, a dinner discussing poster creativity and a round-table lunch on integration. Each event had a common thread, if not a stated...

Teens seek curbs over alcohol ads.(Brief article)
October 21, 2011... Govt faces flak as young people want tighter ad restrictions. The Government came under fresh pressure this week to curb alcohol ads as a survey of young people showed that they want the code tightened. Alcohol Concern, the pressure group...

Digital shops line up for GLA Olympic brief.(Greater London Authority)(Brief article)
October 21, 2011... The Greater London Authority is seeking a digital agency to develop ways of building excitement and offering information ahead of the London 2012 Olympic Games. It has issued a brief to digital agencies, via COI, and requested submissions by...

Victor Sahate joins AnalogFolk as ECD.(Brief article)
October 21, 2011... AnalogFolk has appointed Victor Sahate as its first executive creative director. Sahate joins from Syzygy, where he held an equivalent role. He will now oversee AnalogFolk's 12-strong creative department, working on a client list that...

Andy Parfitt joins SSF Group as EMEA director of talent.(Saatchi & Saatchi Fallon Group)(Brief article)
October 21, 2011... Saatchi & Saatchi Fallon Group has hired the former BBC Radio 1 controller Andy Parfitt to the position of director of talent across EMEA. Parfitt will work alongside the region's senior management teams to help 'nurture, shape and...

Burberry in talks with digital shops.(Brief article)
October 21, 2011... Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital strategy. Sources said that London-based shops have held meetings with the brand in recent weeks, as it looks at new ways of enhancing its online...

MS charity kicks off global ad review.(Brief article)
October 21, 2011... The MS International Federation, the multiple sclerosis charity, has kicked off talks with agencies about a global advertising brief. The organisation, which works to raise awareness and fund research to help fight the disease, is looking for...

CP&B wins Paddy Power creative business.(Crispin Porter and Bogusky)(Brief article)
October 21, 2011... Paddy Power, the bookmaker that has built a reputation for controversial advertising, has hired Crispin Porter & Bogusky to handle its pounds 7 million creative business. The agency won the brief after pitching against Mother and CHI...

Mini - Another day, another adventure.(Brief article)
October 21, 2011... As part of the Mini Coupe launch campaign, WCRS has created an outdoor campaign across a combination of large format, special builds and Transvision screens. The car features in a series of everyday scenarios alongside 'stuck-on' transfers of...

Pretty Polly - Pow.(Beattie McGuinness Bungay )(Brief article)
October 21, 2011... Pretty Polly's new ad campaign by Beattie McGuinness Bungay stars the pop star Jessie J. The work, which promotes designs by Henry Holland's fashion label House of Holland for the Pretty Polly collection, marks a return to outdoor advertising...

Intel - Batik Fractal.(Amsterdam Worldwide)(Brief article)
October 21, 2011... Amsterdam Worldwide has created the third instalment of Intel's 'visual life' blogger profile films. The five-minute film showcases Indonesia and focuses on Nancy Margried, a young entrepreneur and designer, exploring how technology is...

Vodden moves to OgilvyOne London.(Kohlben Vodden)(Brief article)
October 21, 2011... OgilvyOne London has appointed Kohlben Vodden, a senior strategic account director at Wunderman, as its head of social media and content. Vodden will be responsible for developing creative and measurable social media and content solutions for...

The7stars scoops Atlantic media job.(Atlantic Recording Corp.)(Brief article)
October 21, 2011... The7stars has won a pitch to handle the pounds 2 million media planning and buying account for Atlantic Records UK, a division of Warner Music. ZenithOptimedia, the incumbent, was involved in the pitch process. It will continue to handle...

MG OMD appointed to handle DWP communications task.(Brief article)
October 21, 2011... The Department for Work and Pensions has chosen Manning Gottlieb OMD to handle the communications planning for a major new pension initiative. Manning Gottlieb OMD won the business after a pitch through COI that also involved the DWP roster...

BBH's McGrann and Clough join AMV BBDO.(Abbott Mead Vickers BBDO appointed Andy Clough and Richard McGrann)(Brief article)
October 21, 2011... Abbott Mead Vickers BBDO has hired Andy Clough and Richard McGrann as part of a strategy to bolster its creative department. The pair join as creative directors from Bartle Bogle Hegarty. Award-winning work created by the team includes the...

Home Office - Talk to Frank.(Brief article)
October 21, 2011... Mother has created radio and outdoor ads for the Home Office's 'Talk to Frank' campaign. The work aims to encourage young people to seek accurate and impartial information about drugs. It targets 11- to 18-year-olds and will run across radio,...

Rice Krispies Squares - Flavour.(Brief article)
October 21, 2011... Kellogg is rolling out an ad campaign, 'flavour', to promote its Rice Krispies Squares Totally Chocolately bar. A YouTube spot tries to convince viewers that they will be able to taste the bar through the video. Created by Glue Isobar, the ad...

Maybelline - Gossip Girl idents.(Brief article)
October 21, 2011... Maybelline has unveiled a series of idents to support its sponsorship of season five of the TV show Gossip Girl, which begins on ITV this week. The idents, developed by McCann London, consist of a succession of colourful vignettes comprising...

Iris sets up consultancy to work with UK entrepreneurs.(Brief article)
October 21, 2011... Iris, the independent agency, is launching a consultancy called Iris Ventures that will operate as an incubator for entrepreneurs with new business ideas. The consultancy, which will open initially in the UK, will provide marketing and...

Wieden & Kennedy creatives join VCCP.(appointment of Mark McCall and Richard Dorey)(Brief article)
October 21, 2011... VCCP has recruited Wieden & Kennedy's Mark McCall and Richard Dorey, the team behind the 'dot' campaign for Nokia, as senior creatives. The pair join the agency this week and will work across a range of clients. They will report to Darren...

Beta nets Nuffield integrated account.(Brief article)
October 21, 2011... Nuffield, the UK's largest health charity, has appointed Beta to handle its integrated advertising account. Beta picked up the business without a pitch and will now work on a relaunch of the brand, starting with an overhaul of its website....

Hypernaked lands TV channel launch task.(Brief article)
October 21, 2011... PBS, the new UK TV channel from the US network Public Broadcasting Service, has hired Hypernaked to handle advertising and other creative communications around its launch on 1 November. The channel has also appointed the7stars to oversee its...

BPEX - The pork promise.(British Pig Executive)(Brief article)
October 21, 2011... Beattie McGuinness Bungay has launched a multimedia campaign for BPEX, the British Pig Executive, to rally consumers to make 'the pork promise'. An estimated two-thirds of imported pork and pork products are produced in a way that would be...

Morrisons - Fluent Freddie.(Brief article)
October 21, 2011... Morrisons has launched its 'M Kitchen' range of meals with a new advertising campaign created by DLKW Lowe. The activity kicked off with a 60-second TV spot starring the former England cricketer Andrew 'Freddie' Flintoff and his wife,...

McDonald's - He's happy.(Brief article)
October 21, 2011... McDonald's has unveiled a musical-themed TV ad that portrays its key menu items as 'iconic favourites' in the UK. The 30-second 'he's happy' spot by Leo Burnett features a man walking through a UK town, singing the words to On The Street...

The Week: Karmarama scoops eHarmony UK advertising account.(Brief article)
October 21, 2011... EHarmony, the online dating company, has appointed Karmarama to handle its pounds 8 million UK advertising account. The agency won the business after a three-way pitch process. Karmarama will also work on eHarmony's advertising in Australia....

The Week: Quotes of the week.
October 21, 2011... 'The banks nearly destroyed the financial world as we know it and the public is crying out for a really good, honest brand to get into that sector.' Sir Richard Branson, the Virgin founder, tells Marketing magazine that he will bring a more...

The Week: Advertising News - Yeo Valley boy band flops.(Brief article)
October 21, 2011... Yeo Valley's farming-inspired boy band, The Churned, failed to make much of an impact in the UK Official Charts on Sunday, debuting at a lowly 94th. The spoof band's song, Forever, was on track to make its debut at number 67 in the charts,...

The Week: Advertising News - Agencies chip in for Unicef.(Brief article)
October 21, 2011... Albion, Fallon and Leo Burnett are among the UK advertising agencies backing Good for Nothing's 50/50 Make or Break campaign, as part of Unicef's famine relief for East Africa. Good for Nothing, a 'social innovation lab', in collaboration...

The Week: Advertising News - Betfair signs ex-sportsmen.(Brief article)
October 21, 2011... Betfair has launched a TV ad featuring the former England rugby player Will Greenwood in his dressing gown. The ad, created by Big Al's Creative Emporium, depicts Greenwood being rudely awakened in his house by a Las Vegas boxing announcer...

The Week: Advertising News - Supermarkets step up battle.(Brief article)
October 21, 2011... Asda and Morrisons have unleashed new offensives in the price war to attract cash-strapped consumers into their stores. Asda has promised to cut the price of 3,000 products and is handing consumers 'thank you' vouchers, while the latest...

The Week: Advertising News - Google plugs data security.(Brief article)
October 21, 2011... Google has teamed up with the Citizens Advice Bureau for a campaign that advises the public how to stay safe on the internet and explains how their data is used in advertising. The 'good to know' campaign, by M&C Saatchi and Glue Isobar,...

The Week: Advertising News - Renault unveils meerkat ad.
October 21, 2011... The French car-maker Renault has introduced a group of meerkats in its latest ad campaign to promote the new Koleos 4x4. The 'wildly civilised' campaign, created by Publicis Conseil, will run globally across TV and online. The ad features a...

The Week: Advertising News - Jordans wins Ocean contest.
October 21, 2011... Jordans, the cereal brand, has won Ocean Outdoor's The Art of Outdoor competition, in partnership with Brand Republic, and pounds 150,000 of media space for an augmented reality ad, 'hedgerow home', created by Grey London. The second prize...

The Week: Advertising News - Sainsbury's in cabbage row.(Brief article)
October 21, 2011... Sainsbury's has picked a fight with its rival Tesco over the alleged freshness of the latter's produce, disputing that Tesco delivers all its Iceberg lettuce from farm to store within a day. Sainsbury's has lodged a complaint with the...

The Week: Media News - X Factor viewers fall further.(Brief article)
October 21, 2011... ITV's The X Factor had a peak audience of 11.9 million viewers on Saturday night and 13.5 million viewers on Sunday night, down more than 1.7 million viewers from the equivalent shows in 2010. The X Factor results show, which saw the boy band...

The Week: Media News - TV buys Uefa Europa rights.(Brief article)
October 21, 2011... ITV has signed a three-year deal for broadcast rights to the firstand second-pick matches of the Uefa Europa League football competition. As a result, Channel 5 will no longer show games from the tournament Starting from next season...

The Week: Media news - Mail on Sunday figures down.(Brief article)
October 21, 2011... Associated Newspapers' The Mail on Sunday has lost more than 250,000 copy sales since August, as migrating readers following the closure of News of the World appear to favour the familiar tabloid territory of the Sunday Mirror and the Daily Star...

The Week: Media news - YouTube launches web store.(Brief article)
October 21, 2011... YouTube is launching a Merch Store, which allows artists to sell merchandise, tickets and digital downloads directly from their YouTube channels through a range of affiliate partners. YouTube has partnered with Topspin to sell merchandise,...

The Week: Branding News - W&O begins rebrand activity.(Brief article)
October 21, 2011... Western & Oriental, the luxury tour operator, has overhauled its brand logo and proposes to re-establish the brand as one of the top premium travel companies. The brand has dropped the previous initials 'W&O' in favour of its full...

The Week: The Times reports 10 per cent rise in online subscribers.(Brief article)
October 21, 2011... Subscribers to The Times website grew by nearly 10 per cent to more than 111,000 in the three months to the end of September, according to data from News International. In September, the number of digital subscribers to The Times was 111,036,...

The Week: Quotes of the week.
October 21, 2011... 'If you're really that unhappy, if you think that you can't do your best work here, then leave - no-one is forcing you to stay.' Mark Thompson, the BBC director-general, speaking to disgruntled staff during a visit to the corporation's...

The Week: Advertising Reviews - JWT wins J&J World Cup task.
October 21, 2011... Johnson & Johnson has appointed JWT to handle the advertising to promote its sponsorship of the 2014 Fifa World Cup in Brazil. The agency beat the fellow Johnson & Johnson roster shops DDB, Mother, Ogilvy & Mather and TBWA to land...

The Week: People News - Simon Poole joins Miroma.(Brief article)
October 21, 2011... Simon Poole, the former GMTV sales and marketing director, has joined the barter company Miroma as a managing partner, reporting to Graham Duff, its managing director for UK and Europe. He will link up with the trading team leaders Danny...

The Week: People news - RBH promotes creative duo.(Rees Bradley Hepburn)(Brief article)
October 21, 2011... Rees Bradley Hepburn, the West Midlands-based creative agency, has appointed Stuart Jackson and Mike Kalin as joint creative directors. The pair step up from their creative head positions. As a team, they have created work for brands...

The Week: People news - YouView marketers at risk.(Brief article)
October 21, 2011... YouView, the video-on-demand service chaired by Lord Sugar, is reviewing the future of its marketing function. The company, which is backed by the BBC, BT, TalkTalk, ITV, Channel 4, Channel 5 and Arqiva, has been plagued by technical...

The Week: City News - Google passes dollars 1bn in UK.(Financial report)(Brief article)
October 21, 2011... Google's quarterly UK revenues have passed dollars 1 billion for the first time, as the company delivered a 33 per cent surge in total revenue to dollars 9.7 billion (pounds 6.2 billion). Third-quarter revenues from the UK were dollars 1.05...

The Week: City News - Dennis posts pounds 3.6m profits.(Financial report)
October 21, 2011... Dennis Publishing, the company behind magazines including The Week and Men's Fitness, has reported pre-tax profits of pounds 3.6 million for 2010. The publisher improved on its showing in 2009, when its profits dropped by pounds 1.7 million...

The Week: City news - ITV agrees to buy Channel TV.(Brief article)
October 21, 2011... ITV has agreed a deal to buy the channel three licensee in the Channel Islands, Channel Television, from Iliffe News & Media's parent group, Yattendon. The deal is subject to the approval of the Jersey Competition Regulatory Authority....

The Week: City News - Global Radio revenue down.(Financial report)(Brief article)
October 21, 2011... Global Radio, the owner of the Heart and Classic FM brands, has reported its commercial revenues declined 1.3 per cent year on year in the year to the end of March 2011 and pre-tax losses rose 5.8 per cent to pounds 32.7 million. Over the...

The Week: City news - Energy giants in price pledge.(Brief article)
October 21, 2011... The 'big six' energy companies - British Gas, npower, E.ON, EDF Energy, Scottish Power and Scottish & Southern Energy - have pledged to write to consumers to tell them how they can get the cheapest deals, after pressure from the Government....

The Week: International News - Fackrell leaves 180 for DDB.(Andy Fackrell)(Brief article)
October 21, 2011... Andy Fackrell, the executive creative director of 180 Amsterdam, is leaving the agency to return to his native New Zealand to join DDB in the same role. Fackrell will oversee the day-to-day running of DDB New Zealand's creative department for...

The Week: International News - New MEC role for Kaplowitz.(Marla Kaplowitz)(Brief article)
October 21, 2011... MEC has appointed Marla Kaplowitz, the former MediaVest vice-president, managing director, as its new North America chief executive. She replaces Lee Doyle, who announced last month that he was moving to a new undefined role within Group M,...

The Week: International News - Rolls-Royce appoints KBS&P.(Kirshenbaum Bond Senecal & Partners )(Brief article)
October 21, 2011... Rolls-Royce has named Kirshenbaum Bond Senecal & Partners as its first retained advertising agency for North America. The shop was appointed without a pitch, and will create a series of digital, direct marketing and loyalty marketing...

The Week: International News - Barron moves at MediaCom.(Nick Barron)(Brief article)
October 21, 2011... MediaCom has appointed Nick Barron as the chief executive of its Middle East and North Africa offering. Barron will be based in Dubai and oversee the agency's operations in the United Arab Emirates, South Africa, Lebanon and Morocco. He will...