Campaign articles from October 2010

Campaign archives from October 2010

Optical Express in pounds 5m creative pitch.(Brief article)
October 29, 2010... Optical Express has called a review of its pounds 5 million advertising account. The high-street optician is looking for an agency to produce a television campaign for January next year. The Glasgow-based company handles its advertising...

Naked revives Alan Partridge in Foster's comedy series.(Naked Communications)(Brief article)
October 29, 2010... A-ha! Pray silence for the return of Steve Coogan's comedy character Alan Partridge in a series of short films funded by Foster's as part of activity developed by Naked Communications. The Radio Norwich DJ returns next week after an...

M&C Saatchi scoops two Big Award golds.
October 29, 2010... M&C Saatchi's 'the last place you want to go' campaign for Dixons.co.uk emerged as the most-awarded campaign at Wednesday night's Campaign Big Awards after collecting two golds. The Dixons work landed gold for the agency in the Individual...

WCRS promotes Herriman to CEO.(Penny Herriman, chief executive officer)(WCRS Group PLC)(Altogether)
October 29, 2010... Managing director steps up in management overhaul following WCRS merger with Altogether. WCRS has promoted its managing director, Penny Herriman, to chief executive, as part of a shake-up of its management structure. The move comes as...

Perspective: Why all agencies need to look for the big idea.
October 29, 2010... Forget greed. It's a shadow of its former 80s self. Big, however, is very definitely good. From David Cameron's obsession with a 'Big Society' through to Steve Jobs' attachment to a ten-inch iPad screen that even Peter Crouch's pockets would...

Adam & Eve joins Sony Euro roster.(Sony Computer Entertainment Europe)(Brief article)
October 29, 2010... The agency beat two to win a place on Sony's digital roster. Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster. The agency won a place on the roster after a pitch against two undisclosed...

Brothers and Sisters scoops Impulse task.(Brief article)
October 29, 2010... Unilever has appointed Brothers and Sisters to handle the UK ad account for its Impulse body-spray range. The agency won the business after a pitch against other non-roster shops. It joins agencies including DDB UK, Mother, Bartle Bogle...

Carat set to pick up pounds 8m Disney media.(Walt Disney World Co.)(Brief article)
October 29, 2010... Disney Resorts is set to consolidate its pounds 8 million UK media planning and buying business into Carat. The agency is said to have won the business after a closed head-to-head pitch against ZenithOptimedia, following a review launched in...

Glue Isobar picks up Kellogg pan-European digital ad task.(Kellogg Company of Great Britain Ltd.)(Brief article)
October 29, 2010... Kellogg has appointed Glue Isobar to handle the pan-European digital advertising for its entire portfolio of brands. The agency won the account after a four-month review that involved a number of leading digital agencies. The process...

Indesit calls pitch for pounds 20m media.(Brief article)
October 29, 2010... Indesit, the household appliance manufacturer that owns the Hotpoint and Ariston brands, is reviewing its Western and central European media planning and buying account, estimated to be worth pounds 20 million in billings. The review will...

Heathrow Express reviews ad account.(Brief article)
October 29, 2010... Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its pounds 2 million integrated advertising account. The service, which is owned by BAA, uses Libertine London for its advertising work. Libertine...

MTV Networks seeks agency for Mobile push.
October 29, 2010... MTV Networks is looking for an agency to create a pan- European advertising campaign to promote its MTV Mobile service. MTV, which offers viewers a full mobile service as well as the capacity to download exclusive MTV content including live...

Range Rover Pulse of the city.(Range Rover Evoque)(Brooklyn Brothers)(Brief article)
October 29, 2010... The Range Rover Evoque is launching with a campaign by The Brooklyn Brothers, which tracks the journeys of well-known people from ten cites to create an online guide. Daisy Lowe, Henry Holland and Dylan Jones are among 40 names involved An...

Malaria No More UK - The Hunting Moon.(Red Bee Media)(Brief article)
October 29, 2010... Malaria No More UK has released an online trailer for a fictional vampire film to publicise its aim to help end malaria deaths by 2015. Created by Red Bee Media, the 90-second trailer for The Hunting Moon shows four British students...

T-Mobile - Welcome back.(T-Mobile (UK) Ltd.)(Brief article)
October 29, 2010... The latest instalment of T-Mobile's 'Life's for sharing' campaign, by Saatchi & Saatchi, unfolded at London's Heathrow Airport Terminal 5 on Wednesday. Unsuspecting passengers were greeted by 300 people (including T-Mobile staff and...

Primesight installs wi-fi subway sites.(Glasgow subway)(Brief article)
October 29, 2010... Wi-fi and 3G technology has been installed for passengers travelling on the Glasgow subway, ahead of the imminent launch of the technology on the London Underground. The outdoor company Primesight has launched the services to coincide with...

GHD approaches agencies for direct and digital review.(Brief article)
October 29, 2010... GHD, the global haircare appliances brand, is holding a review for its direct and digital account. A number of agencies have been approached for the brief that will include marketing in salons and work that directly targets consumers The...

Deutsche Telekom - Katy's project.(Katy Perry)(Brief article)
October 29, 2010... Saatchi & Saatchi has created an online ad for its long-running 'Life is for sharing' campaign for Deutsche Telekom. The ad previews Katy Perry's music video Firework online in eight of the company's European markets. The video, which...

SFW hires Presky Maves management team.(Stephens Francis Whitson)(Brief article)
October 29, 2010... Stephens Francis Whitson has hired a senior management team from the recently demerged Presky Maves, including its managing director, Peter Worster, who will bring clients including Barclays and First Direct into the VCCP Partnership. Presky...

Pot Noodle - GTi.(Brief article)
October 29, 2010... Pot Noodle has launched a cinema and TV ad campaign up for its microwaveable meal range - Pot Noodle GTi. The ad, by Mother, is a spoof of the action film The Fast And The Furious and sees the Pot Noodle characters Steve and Digger take to...

Budweiser - Pool.(Brief article)
October 29, 2010... Diageo Ireland has launched a new spot in the Irish market for Budweiser by DDB UK. The ad features people playing a giant game of pool on the rooftop of a building in Los Angeles. The 60-second ad shows four men holding up a giant cue that...

VSO hunts agency for relaunch in UK.(Voluntary Service Overseas)(Brief article)
October 29, 2010... Voluntary Service Overseas, the charity that sends volunteers to work abroad with full financial support, is looking for an ad agency. The organisation, which has previously used direct response marketing, wants an agency to create a campaign...

Kitcatt Nohr Alexander Shaw scoops RNIB direct business.(Royal National Institute for the Blind)(Brief article)
October 29, 2010... The Royal National Institute of Blind People has appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account after a competitive pitch. RNIB, which did not previously retain an agency but had used Rapp on some direct and...

Cadbury desserts calls digital review.(Brief article)
October 29, 2010... Muller Dairy is reviewing its digital advertising arrangements across its Cadbury desserts range. The appointed agency will be responsible for increasing the online presence for chilled desserts including Cadbury Trifle, Cadbury Flake and...

Virgin Media - Speedy launch.(Brief article)
October 29, 2010... The cartoon mouse Speedy Gonzales stars in Virgin Media's latest campaign to highlight the benefits of its 'super speedy broadband'. The integrated campaign, DDB UK's first since being appointed by the company earlier this year, includes two...

Kronenbourg 1664 - Slow the pace.(Brief article)
October 29, 2010... Bartle Bogle Hegarty has created its first TV ad for Kronenbourg 1664, featuring the British rock band Motorhead. In the ad, the band perform a slowed-down version of their best-known track, Ace Of Spades, to show the lager deserves to be...

BBC Radio 2 - Electric Proms.(British Broadcasting Corp.)(Brief article)
October 29, 2010... BBC has launched a campaign, by Fallon, to promote Radio 2's Electric Proms, which will feature music from artists including Elton John, Robert Plant and Neil Diamond. Using hundreds of pieces of memorabilia, artists' faces are created and...

Amsterdam lands Pernod Ricard task.(Amsterdam Worldwide )(Brief article)
October 29, 2010... Pernod Ricard has hired Amsterdam Worldwide to handle the global advertising for its Olmeca tequila brand. The appointment was made without a pitch, and Amsterdam Worldwide, which has previously worked with Pernold Ricard on its Ararat brandy...

Agencies optimistic about prospects in Q4.(Brief article)
October 29, 2010... Agencies are unconcerned by the immediate impact of last week's comprehensive spending review, with 90 per cent feeling positive about the final quarter of 2010, according to the quarterly Marketing Agencies Association survey. The survey of...

The Week: Advertising News - Cole album gets digital push.(Brief article)
October 29, 2010... Polydor, the record company, has launched a digital campaign for Cheryl Cole's new album that harnesses Facebook and outdoor advertising. The campaign, which launched this week with 114 UK poster locations centred on London and Cole's...

The Week: Advertising News - Bayer backs Berocca Boost.(Brief article)
October 29, 2010... Bayer is launching a digital campaign to support its vitamin supplement brand. Created by JWT London, the activity will back the Berocca Boost variant, which contains a natural stimulant and is positioned as an alternative to energy drinks....

The Week: Advertising News - Ad drive for Geographic slot.
October 29, 2010... The National Geographic Channel has launched a pounds 500,000 integrated marketing campaign to promote Great Migrations, the new series narrated by Stephen Fry that begins on 7 November. The campaign, which was planned and bought by Walker...

The Week: Advertising News - Debenhams to launch TV.(Brief article)
October 29, 2010... Debenhams is to launch its first interactive online TV channel to provide viewers with style and shopping advice and allows them to purchase goods with a single click on a featured item. Debenhams TV will be hosted on the retailer's website...

The Week: Advertising News - Yoplait signs deal with Disney.(Yoplait UK)(Walt Disney Co.)(Brief article)
October 29, 2010... Yoplait UK has announced a partnership with The Walt Disney Company that will include sponsorship of Disney's pre-school animated series Jungle Junction both on-air and online. Activity includes idents and a microsite for Yoplait Wildlife, the...

The Week: Advertising News - Legion unveils Poppy poster.(Royal British Legion)(The Gate)(Brief article)
October 29, 2010... The Royal British Legion has launched a poster campaign for its annual Poppy Appeal. Created by The Gate, the campaign aims to emphasise the need to help the Afghan generation of the armed forces and their families. Posters feature real case...

The Week: Media News - Bauer unveils Gaz7etta pilot.(Bauer Media )(Brief article)
October 29, 2010... Bauer Media unveiled the pilot issue of its men's magazine Gaz7etta in this week's Grazia (26 October). The publisher hopes that female readers of Grazia will pass the magazine to 'the man in their life'. Bauer said the title, which targets...

The Week: Media News - Spotify joins Palm phones.(Brief article)
October 29, 2010... The music streaming service Spotify has launched on Palm's smartphones. Users of Palm products running webOS will be able to download Spotify from the webOS app store for pounds 9.99 a month. The Spotify function on the Palm smartphones will...

The Week: Media News - Channel 5 departs Thinkbox.(Brief article)
October 29, 2010... Channel 5 has pulled out of Thinkbox, the commercial TV marketing body. The move follows Richard Desmond's acquisition of the broadcaster and a subsequent cost-cutting drive. Andy Barnes, Channel 4's sales director and Thinkbox's chairman,...

The Week: Media News - Kia to sponsor FA Cup on ITV.(Kia Motors Corp.)
October 29, 2010... The car marque Kia Motors is to sponsor ITV's coverage of the FA Cup presented by Adrian Chiles, starting with the first round draw on the 24 October running through the 2010/2011 football season. The sponsorship deal was brokered by ITV...

The Week: Media News - BSkyB posts rise in profits.(British Sky Broadcasting Group PLC revenue report)(Financial report)(Brief article)
October 29, 2010... BSkyB posted a rise in profits of 25 per cent to pounds 255 million for the third quarter of the year and now looks certain to reach its self-imposed target of ten million subscribers by the end of 2010. The broadcaster said revenues rose by...

The Week: Media News - IPC confirms sale of Loaded.(IPC Media Ltd.)(Brief article)
October 29, 2010... IPC Media has confirmed the sale of Loaded to Vitality Publishing, along with the specialist magazines Superbike and Prediction. The sale of the men's title follows consistent circulation declines. In the first half of the year, its average...

The Week: Media News - Sky plots rebrand of Living.(British Sky Broadcasting Group PLC. Sky Channel)(Brief article)
October 29, 2010... Sky is to rebrand Living, the channel it bought from Virgin Media TV in July, as Sky Living as part of a new push to promote its entertainment programming. Sky Living will sit on the Sky EPG at position 107, replacing Sky2, and show...

The Week: Branding News - Aleksandr Orlov opens shop.(Brief article)
October 29, 2010... Comparethemeerkat.com, the meerkat comparison website launched to promote Comparethemarket.com, is opening a pop-up shop on Regent Street in London. The shop, which will be open on 28 and 29 October, will promote the autobiography of the...

The Week: Branding News - Vodafone expands F1 deal.(Brief article)
October 29, 2010... Vodafone has extended and expanded its headline sponsorship of the McLaren Formula One team until 2013. The deal expands Vodafone's role as mobile partner to total communications partner. This covers mobile and broadband networks, content and...

The Week: Branding News - Race Online reveals identity.(Brief article)
October 29, 2010... Race Online 2012, the initiative led by the UK Digital Champion, Martha Lane Fox, has launched a new brand identity aimed at increasing internet usage. The new identity, Go ON, was created by 23red and comprises a campaign badge and the 'ON...

The Week: Santander calls pounds 35m creative advertising review.(Banco Santander S.A.)(Brief article)
October 29, 2010... Santander is reviewing its pounds 35 million advertising business, five years after handing the account to the Engine Group. The statutory review has been called in line with Santander's global procurement strategy and agencies have been...

The Week: Quotes of the week.(Quotation)
October 29, 2010... 'We work hard at Google to earn your trust, and we're acutely aware that we failed badly here.' - Alan Eustace, the senior vice-president of engineering and research at Google, apologises to its users after the company mistakenly collected...

The Week: Advertising Reviews - CHI lands YouView account.(CHI & Partners)(Brief article)
October 29, 2010... YouView, the on-demand web TV venture previously known as Project Canvas, has appointed CHI & Partners to handle its advertising account. The agency picked up the business after a final shoot-out against Adam & Eve in a process run...

The Week: Media Reviews - UM wins Marie Curie media.(Universal McCann )(Marie Curie Cancer Care)(Brief article)
October 29, 2010... Marie Curie Cancer Care has appointed Universal McCann to handle its pounds 5 million media planning and buying account. The agency won the business from the incumbent, Maxus, after a competitive pitch process. Other agencies believed to be...

The Week: Digital Reviews - Foster's wine arm hires Fuse.(Foster's Group contracts with Treasury Wine Estates)(Brief article)
October 29, 2010... Treasury Wine Estates, the wine division of the Foster's Group, has appointed Fuse Digital to handle the digital account for Wolf Blass. It will be the first time the wine brand has worked with a digital agency in the UK. The move comes as...

The Week: People News - Citroen promotes Tilstone.(Jules Tilstone )(Brief article)
October 29, 2010... Citroen has promoted Jules Tilstone to the role of UK marketing director. He replaces Ian Hughes, who left the business to join a leasing company Tilstone has been with Citroen since 2000 and has held a number of roles, most recently that of...

The Week: People News - Gierhart joins OgilvyAction.(Matt Gierhart )(Brief article)
October 29, 2010... Ogilvy Group's brand activation division, OgilvyAction, has appointed Matt Gierhart to the new position of head of social. Gierhart joins from his own social media agency, The New Celebrity, which he ran from London and New York, handling...

The Week: People News - Chris Newitt moves to Jaguar.(Brief article)
October 29, 2010... Skoda's head of marketing, Chris Newitt, is leaving the Volkswagen-owned company to join Tata's Jaguar Land Rover as its UK sales director. Newitt, previously the head of retail operations at VW passenger cars, was appointed by Skoda in...

The Week: People News - Cafferky steps up at MCFC.(Manchester City Football Club promoted Ian Cafferky to the role of chief brand and commercial officer)(Brief article)
October 29, 2010... Manchester City Football Club has promoted Ian Cafferky to the role of chief brand and commercial officer. The move follows the departure of David Pullan, the club's former chief marketing officer, earlier this month. -------------------- ...

The Week: People News - Prieto replaces Costa at Y&R.(Young & Rubicam promoted Jaime Prieto to president)(Brief article)
October 29, 2010... Young & Rubicam has promoted Jaime Prieto to president of its EMEA region, replacing Massimo Costa, who stepped down in May. Prieto, who has been at the network since 2008, previously worked as the international managing director on the...

The Week: City News - FT posts revenue growth.(Financial Times Group )(Financial report)(Brief article)
October 29, 2010... The Financial Times Group has reported an 11 per cent rise in revenue since January 2010, fuelled by 'strong demand' for its digital and print content. The FT Group reported an 8 per cent underlying growth, which excludes the impact of both...

The Week: International News - Regulator bans CK jeans ad.(Brief article)
October 29, 2010... A controversial Calvin Klein jeans ad campaign has been pulled in Australia after the country's advertising watchdog found that it was suggestive of rape and violence to women. The Advertising Standards Bureau upheld complaints about the...

The Week: International News - Heap named PHD China CEO.(Mark Heap, chief executive officer)(Brief article)
October 29, 2010... PHD China has promoted its managing director, Mark Heap, to the newly created role of chief executive. Since joining PHD China in March 2008, Heap has helped the agency grow from a team of ten to 248 employees across two offices and win the...

The Week: International News - PHD US appoints McLean.(Andrew McLean )(Brief article)
October 29, 2010... Meanwhile, PHD US has appointed Andrew McLean as its chief executive. McLean, the Group M worldwide chief business development officer, succeeds Scott Hagedorn, who will oversee Omnicom's data and analytics company Annalect. In addition to...

The Week: International News - US networks foil Google TV.(Brief article)
October 29, 2010... The US networks ABC, CBS and NBC have blocked Google TV's access to some of their hit shows, following fears that the new service will undermine their revenue streams. The move means series such as The Today Show, The Office and CSI will not...

The Week: International News - Intel kicks off B2B ad pitch.
October 29, 2010... Intel, the technology giant, has called a pitch for the business-to-business portion of its advertising account. The company has shortlisted Razorfish, Tribal DDB and MRM to compete for the business. Venables Bell & Partners, the...

The Week: International News - BMW and GSD&M part ways.(Brief article)
October 29, 2010... BMW will not be renewing its contract with its incumbent US advertising agency, GSD&M Idea City, bringing to an end a five-year partnership. The dollars 140 million contract will expire on 31 December. News of the split comes just a few...

The Week: Ivan Pollard to quit Naked for Coca-Cola strategy role.(Naked Communications )(Brief article)
October 29, 2010... Ivan Pollard is set to leave Naked Communications at the start of the new year to head the US marketing team at the agency's client Coca-Cola. Pollard, who will remain at Naked until his move to Coca-Cola in January, will be based in Atlanta...

The Week: Quotes of the week.
October 29, 2010... 'At the end of the tour, I said: 'So Claude, you criticised Gisburn in the adverts, but what do you think of the Ribble Valley now?' He agreed that it was beautiful. 'He was astounded by some of the beautiful houses and architecture and he...

Pitch Update.
October 29, 2010... Santander, which talked to agencies back in June only to opt not to hold a pitch, has shortlisted agencies after finally deciding to move ahead with the process. The review will see Abbott Mead Vickers BBDO, Grey and Leo Burnett pitch against...

New-Business Rankings: 29 October 2010.(Statistical table)
October 29, 2010... NEW-BUSINESS RANKINGS: 29 OCTOBER 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: WPP to report best organic revenue growth.(Financial report)(Brief article)
October 29, 2010... WPP is set to report its best quarterly organic revenue growth for a decade. Speaking ahead of WPP's third-quarter results, which are released on Friday, its chief executive, Sir Martin Sorrell, said that the company has enjoyed its best...

Hotline: Elvis extends relationship with Mitchells & Butlers.(Brief article)
October 29, 2010... Elvis has extended its relationship with Mitchells & Butlers by becoming the lead strategic agency for the pub brand Crown Carveries after a competitive pitch. The agency already works on the Mitchells & Butlers brands Nicholson's and...

Hotline: Promotion at Chick Smith Trott.(Anna Micheli promoted as art director )(Brief article)
October 29, 2010... Chick Smith Trott has promoted its art director Anna Micheli to the role of creative director. Micheli will become the agency's first female creative director and report to the founder and creative director, Dave Trott, and the executive...

Hotline: Channel 4 confirms appointment.(Dan Brooke appointed as director of marketing)(Brief article)
October 29, 2010... Channel 4 has confirmed the appointment of Dan Brooke as its director of marketing, communications and corporate relations. Brooke, who was previously the managing director of digital channels at Channel 4, joins from the independent producer...

Hotline: Appointment at The Lounge Group.(Brief article)
October 29, 2010... The integrated agency The Lounge Group has hired Martin Homent, a former creative director from Euro RSCG Riley, as its new creative director. He replaces James Layfield, who has stepped up to the role of managing director. At Euro RSCG...

Hotline: Unilever announces winner of crowdsourcing competition.(Brief article)
October 29, 2010... Unilever has announced that Ryoko Kawanishi's short film for Vaseline has won its crowdsourcing competition. The FMCG giant linked up with the film-maker contest community MoFilm and invited budding directors to make short films promoting any...

Hotline: Promotion for Cameron Saunders.(Channel 4 Television Co.)(Brief article)
October 29, 2010... Cameron Saunders, the former head of marketing for Channel 4's digital channels, has been promoted from marketing director of Twentieth Century Fox UK to managing director. Saunders joined Fox in February 2009. -------------------- Did you...

Hotline: Art director Judy Smith has died.(Obituary)(Brief article)
October 29, 2010... Judy Smith, one of the UK's first successful women agency creatives, has died aged 63, four months after being diagnosed with cancer. An art director, Smith will be best remembered for her partnership with the copywriter Susie Henry. ...

Close-Up: The Advocates - Hunter seeks a hangover cure for beer industry.(Mark Hunter)(Molson Coors UK )
October 29, 2010... The market has suffered bad press, a lack of innovation and increased competition, but the greatest challenge facing Mark Hunter, the Molson Coors UK chief executive and ISBA president, is convincing women to drink beer. Mark Hunter's task is...

Close-Up: Why spending heavily on advertising is the latest fashion on the high street.
October 29, 2010... Retailers are relying on big agencies and major ad campaigns to keep them ahead of the competition, Sara Kimberley explains. The main protagonists in the advertising battle of the high street have largely and historically been confined to...

Close-Up: London's largest creative department revamps.
October 29, 2010... AMV BBDO's creative taskforce is structured to respond dynamically to a fast-changing media scene, Paul Brazier writes. Creatives need to work in an environment that allows for individual expression. If you have ever laid a new wooden floor,...

Close-Up: My YouTube ad of the week - Sesame Street.(Brief article)
October 29, 2010... Brand: Sesame Street. Task: Encourage parents to tune in to the world's most -oved educational programme with their children by showing that Sesame Street is as contemporary and relevant as ever. Execution: This is a flawless spoof of the...

Close-Up: How will the future DM agency look?(Direct marketing)
October 29, 2010... Direct agencies are trying to introduce 'big thinking' alongside their data skills. If digital agencies have spent the past few years reminding clients that they can do far more than just build a website, then direct marketing agencies have...

Close-Up: The Hot Seat - Caitlin Ryan, Proximity London.(Interview)(Brief article)
October 29, 2010... Name: Caitlin Ryan Job: Executive creative director, Proximity London - You've got five hours left before the world explodes. What do you do? Go home, roast a chicken, open a bottle of something cold and expensive and have a last meal...

Media Perspective: Is it back to the 'old school' as agencies look for standout?(Viewpoint essay)
October 29, 2010... It's paradoxical that media agencies, which have built their business on the successful nurturing of their clients' brands through effective communications planning, seem singularly incapable of understanding, let alone managing, their own...

Media Forum: Should i excite advertisers?(Newspaper publishing)(Discussion)
October 29, 2010... Does The Indy's new title offer something different, Alasdair Reid asks. This is not, on the face of it, an ideal time to be launching a new national newspaper. True, the ad market has been easing - but the Chancellor George Osborne's budget...

Media Headliner: No going back to the future for ZenithOptimedia.(Viewpoint essay)
October 29, 2010... Alasdair Reid is told why the media agency's dramatic restructure does not amount to a divorce and a return to the old ways. We encounter ZenithOptimedia's top brass in slightly jittery (them, not us) mood. Initially, that is - they soon...

Media Lifeline: Men's mags.
October 29, 2010... Gaz7etta is the latest title to enter a market that has seen a rise in freebies and the demise of lads' mags in recent years. September 2006: The UK version of Sport, a title first launched in France in 2003, hits the London streets. A free...