Campaign articles from October 2009

Campaign archives from October 2009

Telefonica kicks off global ad overhaul.(Brief article)
October 30, 2009... Spanish telecoms giant approaches roster and non-roster shops to handle global advertising for brand repositioning. Telefonica has kicked off the search for an advertising agency to handle a global rebranding campaign to run across its key...

Euro RSCG appoints Mahoney as ECD.(Euro RSCG London)(executive creative director)(Mick Mahoney)(Brief article)
October 30, 2009... Euro RSCG London has appointed Mick Mahoney, a creative director at Bartle Bogle Hegarty, as its executive creative director. Mahoney replaces Mark Hunter, who left the agency in April to become the executive creative director of TBWA\London....

DDB wins four golds at Campaign Big Awards.(DDB London )(Brief article)
October 30, 2009... DDB London picked up four of the 11 gold awards handed out at last night's Campaign Big Awards at the Grosvenor House Hotel in London. The agency scooped the top prize in the Individual Outdoor, the Individual Press and the Outdoor Campaign...

J&J reviews global digital ad rosters.
October 30, 2009... Johnson & Johnson is reviewing its international digital agency arrangements, with a focus on building rosters in Europe and Asia. In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that...

Agencies vie for global Gucci ad task.(Brief article)
October 30, 2009... Gucci is hunting for an ad agency to handle a new global advertising brief. It is talking to both traditional ad agencies from the UK and Europe, and specialist fashion marketing and branding companies. An agency is expected to be appointed...

PHD wins Canaries tourism media task.(Canary Islands Tourism)(Brief article)
October 30, 2009... PHD has landed the estimated pounds 3 million media planning and buying account for Canary Islands Tourism across Europe. The network won the business, which includes the pounds 1.6 million UK media account, after a pitch process. Its...

HMDG nets ad brief for Innocent brand.(Hurrell Moseley Dawson & Grimmer)(Fresh Trading)(Brief article)
October 30, 2009... Hurrell Moseley Dawson & Grimmer has scooped the advertising account for the drinks brand This Water, which is owned by the Innocent subsidiary Fresh Trading. The agency secured the business following a pitch against Isobel, Albion and...

Saatchi & Saatchi scoops European Tour account.
October 30, 2009... The European Tour, the body that funds and organises professional golf tournaments, has appointed Saatchi & Saatchi to handle a global advertising brief ahead of next year's Ryder Cup in Wales. Saatchis, which was appointed without a...

Campaign unveils Awards Fight widget.(www.campaignlive.co.uk)(Brief article)
October 30, 2009... Campaign today launches an online widget that lets users stage a virtual awards fight between the industry's most-admired creatives. The Campaign Awards Fight widget compares the success of industry figures in recent global award shows by...

Mather to rebrand as UK arm of Soho Square network.(Mather Communications)(new name Soho Square)(Brief article)
October 30, 2009... WPP is rebranding Mather Communications, Ogilvy Advertising's second-string agency, as the UK arm of its integrated network Soho Square. Mather, which was launched in November 2006 to handle client conflict with the main Ogilvy ad agency,...

Publicis team lands EUR70m wind brief.
October 30, 2009... Vestas Wind Systems, the wind turbine manufacturer, has appointed a Publicis Groupe team of agencies to handle its EUR70 million global integrated account. Led by Saatchi & Saatchi Sustainabilty, the agencies won a final shoot-out against...

Agencies line up for Kopparberg pitch.(Brief article)
October 30, 2009... Cider of Sweden is looking for an agency to handle the advertising for its Kopparberg cider brand. The company, which first launched Kopparberg in the UK in 2006, initially requires an agency to develop a pounds 1 million integrated campaign...

DraftFCB tipped for TD Waterhouse task.(Brief article)
October 30, 2009... TD Waterhouse, the online share dealing company, is poised to appoint DraftFCB to its pounds 5 million European advertising account following a four-way pitch. DraftFCB is understood to be the only agency left in the final negotiations with...

Gocompare kicks off digital review.(Gocompare.com)(Brief article)
October 30, 2009... Gocompare.com, the price-comparison website, is looking for an agency to handle its digital advertising account. The company has directly approached a number of agencies with a view to holding a pitch for the business by the end of the year....

Work Club lands Alfa Romeo's global digital account.(Alfa Romeo UK)(Brief article)
October 30, 2009... Alfa Romeo has awarded its global digital account to Work Club without a pitch. The business includes Alfa Romeo's pan-European account, which was won by R/GA in January after a pitch through the AAR. Alfa Romeo and R/GA have since parted...

Fidelity Investments calls review of pounds 5m UK ad roster.
October 30, 2009... Fidelity Investments, the world's largest mutual fund company, is conducting a statutory review of its pounds 5 million UK advertising roster. The financial services company is talking directly to a selection of undisclosed agencies,...

SeeSaw hands ad account to Fallon.(Brief article)
October 30, 2009... SeeSaw, the soon-to-be launched consumer video-on-demand service owned by the broadcast transmission company Arqiva, has appointed Fallon to handle its estimated pounds 5 million ad account. The agency won the business after a pitch process,...

The Week: Advertising News - DoH unveils swine flu ads.(Department of Health)(Brief article)
October 30, 2009... The Department of Health is launching a set of TV and poster ads warning about the dangers of spreading swine flu. The TV ad shows a father returning from work spreading germs through sneezing, before passing the virus to his son via the...

The Week: Advertising News - Accurist signs up Cleese.(John Cleese)(Brief article)
October 30, 2009... The former Monty Python member John Cleese will reprise his role in ads for Accurist, according to the company. Cleese originally starred in a series of ads for Accurist during the 70s, selling the watches in a variety of bizarre locations....

The Week: Advertising News - Alcohol group issues guide.(Brief article)
October 30, 2009... The Portman Group has created a set of guidelines that it hopes will help brands avoid targeting underage consumers unintentionally when producing digital marketing campaigns. The new guidelines, called 'The Responsible Marketing of Alcoholic...

The Week: Advertising News - Govt tackles knife crime.(Brief article)
October 30, 2009... The Home Office has launched an anti-knife-crime ad featuring testimonials from real knife-carriers warning of the consequences of knife crime. Created by Rainey Kelly Campbell Roalfe/Y&R, the campaign uses the strapline 'Carry a knife...

The Week: Advertising News - Mecca launches campaign.(Meccabingo.com )(Brief article)
October 30, 2009... Meccabingo.com is launching its first integrated campaign in more than two years across ITV's channels. The ad, called 'lucky pink box', has been created by Resonate Communications, and will be supported by online, PR, in-club and social media...

The Week: Advertising News - Twitter signs search deals.(Brief article)
October 30, 2009... Google and Microsoft will feature real-time 'Tweets' in their search results after signing deals with Twitter. Both Google and Microsoft's search engine, Bing, will show Tweets relating to search terms. Bing will also provide a feature that...

The Week: Media News - London Lite set to close.(Brief article)
October 30, 2009... London Lite is set to close following news that its owner, Associated Newspapers, has announced a consultation over the future of the freesheet. The publisher is talking to London Lite's 36 staff about their prospects and the possible closure...

The Week: Media News - All UK radio may go online.(Brief article)
October 30, 2009... The BBC is in talks with the commercial radio trade body RadioCentre, led by its chief executive, Andrew Harrison, to develop a new scheme that could see every British radio station be made available on the internet within months. Newspaper...

The Week: Media News - Last.fm plots TV expansion.(last.tv launched)(Brief article)
October 30, 2009... Last.fm, the online music social network, is set to expand into television with the launch of last.tv. The music service, acquired by CBS Interactive in 2007, is looking to build its brand globally Activity could involve content around UK music...

The Week: Media News - Hulu could charge users.(Brief article)
October 30, 2009... News Corporation, one of the companies that backs the free online TV streaming service Hulu, is planning to start charging users to access content hosted on the site. While there is no formal timeline for the introduction of a charging...

The Week: Media News - Twitter costing UK business.(Brief article)
October 30, 2009... Twitter and other social networking sights are causing a downturn in productivity worth an estimated pounds 1.4 billion to UK businesses, according to new research by the IT services provider Morse. The poll of 1,460 workers found that 57 per...

The Week: Media News - WSJ Europe gets makeover.(Wall Street Journal Europe )(Brief article)
October 30, 2009... The Wall Street Journal Europe is relaunching next month with a more contemporary look, greater use of colour, new columnists and a new front-page design. Now owned by News Corporation, the relaunched paper, out on 17 November, also claims to...

The Week: Media News - BBC plans global iPlayer.(Brief article)
October 30, 2009... The BBC is looking to launch an international paid-for version of the iPlayer. The move would enable the broadcaster to raise prices for its premium content, as well as form stronger relationships with consumers in the US, where 20 million of...

The Week: Media News - Hackers target jobs site.(The Guardian)(Brief article)
October 30, 2009... A group of hackers who attacked The Guardian's UK job website last Friday may have 'stolen' 500,000 CVs. The publisher described the action as a 'sophisticated and deliberate hack' but added that it only affected a small minority of its 10...

The Week: Samsung to consolidate pounds 12m UK advertising account.(Brief article)
October 30, 2009... Samsung Electronics is looking to consolidate its pounds 12 million UK advertising account into a single retained agency. The electronics giant uses CHI & Partners, Beattie McGuinness Bungay and Grey to produce its UK advertising. Mikah...

The Week: Best of the blogs - Learn from HHCL's mistakes.
October 30, 2009... I can imagine that the conversation at Mother or Fallon goes a bit like this. 'We're in the running for Campaign Agency of the Decade.' 'Yeah, but look what happened to the last Agency of the Decade.' For those of you who can't remember, the...

The Week: City News - Publicis' revenue shrinks.(Publicis Groupe)(Financial report)(Brief article)
October 30, 2009... Publicis Groupe, led by the chairman, Maurice Levy, has announced that the company's revenue shrank by 5.3 per cent during the third quarter of 2009, to EUR1.05 billion. It also said organic growth dropped by 7.4 per cent compared with the...

The Week: City News - Havas suffers profits drop.(Financial report)(Brief article)
October 30, 2009... Havas, the owner of Euro RSCG and MPG, announced that its third-quarter revenues dropped by 9.3 per cent year on year in the third quarter of 2009. Overall, revenues for the Paris-based company were down from EUR362 million in the third...

The Week: City News - Sales cheer for tech giants.(Brief article)
October 30, 2009... Both Amazon and Microsoft posted better-than-expected results for the three months to September 2009. The online retailer saw sales rise by 28 per cent for the quarter to pounds 3.2 billion, beating analysts' expectations, while its profit...

The Week: City News - BSkyB enjoys cash boost.(Brief article)
October 30, 2009... BSkyB has announced an increase in profits and revenue for the three months to the end of September. The pay-TV giant said its operating profit rose by 9 per cent to pounds 198 million, while group revenue was up by 10 per cent to pounds 1.38...

The Week: City News - Icahn leaves Yahoo! board.(Brief article)
October 30, 2009... Carl Icahn, the Yahoo! board member and activist investor who launched a boardroom coup against the company last year, has resigned his place on the board. He said in a letter to the board that he believed that it was no longer necessary for...

The Week: People News - Eyre named on C4 shortlist.(Brief article)
October 30, 2009... Richard Eyre, the former chairman of GCap Media, is the latest candidate to be named on the shortlist for the Channel 4 chairman role. Eyre, who left GCap in May last year, will be among the five people taking part in a final interview...

The Week: People News - Peck joins AOL as Euro VP.(Brief article)
October 30, 2009... AOL has named Christian Peck, Microsoft's partner solutions director for Europe, the Middle East and Africa, as its new vice-president of European advertising products and operations. In his new role, Peck will be responsible for developing...

The Week: People News - Moir's column apology.(Brief article)
October 30, 2009... Jan Moir has issued a formal apology for her Daily Mail column on the death of the Boyzone singer Stephen Gately. Moir apologised to Gately's family and friends for the timing of the column, which triggered more than 25,000 complaints to the...

The Week: People News - Bauer promotes Blaxill.(Bauer Media-owned Q Radio promoted Ric Blaxill)(Brief article)
October 30, 2009... Ric Blaxill, the programme director at the Bauer Media-owned Q Radio, has been promoted to the head of music across Bauer's Big City network of 20 radio stations. Blaxill, who starts this week, will work with regional managing directors. ...

The Week: People News - Playle takes new DCM role.(Brief article)
October 30, 2009... Digital Cinema Media, the cinema sales house, has appointed Jeremy Playle as its commercial director. Playle, who has worked at DCM for eight years, will report to Martin Bowley, the managing director of DCM. The appointment follows the...

The Week: Direct Marketing News - PAA wins Sony business.(Brief article)
October 30, 2009... Sony Professional Services Europe has awarded its pan-European eCRM business to Partners Andrews Aldridge. The company, which provides businesses with technological solutions, has appointed the agency to handle the strategy, planning and...

The Week: Direct Marketing News - Exam regulators hire Lida.(Office of the Qualifications and Examinations Regulator)(Brief article)
October 30, 2009... The Office of the Qualifications and Examinations Regulator, the new regulator of qualifications, exams and tests in England, has appointed Lida to redevelop its online communications. The agency won the business after a pitch handled by COI,...

The Week: Media Reviews - Southbank in pounds 3m review.(Southbank Centre )(Brief article)
October 30, 2009... The Southbank Centre is reviewing its pounds 3 million media planning and buying account. The incumbent, Total Media, will defend the business. The review is a statutory process, which the centre holds every three years. A result is expected...

The Week: Media Reviews - Global Radio keeps Rocket.(Brief article)
October 30, 2009... Global Radio, which owns brands including Capital Radio and Heart, has retained Rocket on its pounds 6.4 million media planning and buying business. The agency, part of the PHD Group, was awarded the business after working on the account on a...

The Week: Media Reviews - Starcom lands Centrepoint.(Brief article)
October 30, 2009... Centrepoint, the charity for young homeless people, has appointed Starcom MediaVest Group to handle its pounds 1 million media planning and buying account in the UK. The account was previously with Total Media, which held the business for four...

The Week: UPS hands dollars 200m global ad business to Ogilvy Group.(Brief article)
October 30, 2009... UPS, the world's largest package delivery company, has appointed Ogilvy Group to handle its dollars 200 million global advertising business. Its sister WPP agency Maxus will handle media after a pitch against Euro RSCG, which partnered with...

The Week: The best of campaignlive.co.uk.
October 30, 2009... 'Oh, drat. It's Christmas again. Perfectly good ad. I hate it.' - Audio Android is in binary mode when considering the new CHI & Partners Argos Christmas campaign, the first seasonal ads to break this year 'Yes, we have our first agency...

Close-Up: Adland issues rallying call against the lobbyists.
October 30, 2009... The Advertising Association chief, Tim Lefroy, wants the industry to raise a pounds 1.5 million defence kitty. When a statistic says only 15 per cent of adults 'generally trust advertising' - a business worth pounds 18.6 billion that survives...

Close-Up: How Nabs gives help to those in need.(National Advertising Benevolent Society)
October 30, 2009... Its work isn't always publicised but Nabs is something we must cherish and champion, Nick Bampton writes. The curtains are being drawn at the end of an incredibly tough year for the ad, media and communications industries. Probably the...

Close-Up: What can advertising do for Google?
October 30, 2009... The search giant is looking to take on Microsoft by embracing advertising. Anne Cassidy reports. After spending the past decade organising the world's information, Sergey Brin, Larry Page and the Google team have their sights set on the...

Close-Up: The hot seat - David Eastman, JWT.(Interview)
October 30, 2009... Name: David Eastman Job: Worldwide digital director, JWT - You've got five hours left before the world explodes. What do you do? Absolutely insist on the rest of the day off. - What's your best joke? How much is shampoo in...

Media Perspective: Agencies focus on learning to use size to their advantage.
October 30, 2009... The sight of Paul Mason, the world's fattest man at 70 stone, languishing in his Suffolk bed ahead of emergency surgery to save his life is proof that big isn't always best. Yet, in the media agency world, size and scale is undeniably an asset...

Media Forum: Is the end nigh for linear TV?
October 30, 2009... Is linear broadcast TV heading for the knacker's yard, Alasdair Reid asks. Channel 4's deal with YouTube is a world first, apparently - though with so much happening in the space where the web meets television, attempting to be definitive...

Media: Chatter.(Quotation)
October 30, 2009... 'Don't get me wrong, he is a very clever guy but very stubborn when it comes to negotiations.' - Scott Taunton, the chief executive of the talkSPORT owner, UTV Radio, on why UTV left the industry body RadioCentre and his relationship with Ashley...

Media Headliner: Can Freeman rejuvenate a wounded Guardian?
October 30, 2009... After the Guardian Media Group's downsizing restructure, its commercial chief looks at the positives. It's undoubtedly a sign of the times, but several conversations with The Guardian staffers last week kicked off with the same, slightly...

Media Lifeline: Online soap operas.
October 30, 2009... From a series about a girl named Bree to EastEnders spin-offs, the online soap is evolving fast. September 2006: Lonelygirl15 - supposedly a real video blog on YouTube featuring the trials of a girl named Bree - had been attracting increasing...

Media Perspective: Sutherland shows what it means to be a true digital native.(Column)
October 30, 2009... Last time I went to the IPA, which was quite a while ago, there was a framed interview with whoever was the president at the time on the wall. The big pull-quote said something like 'advertising needs to be positioned as crucial to business...

Media: All about ... ABCe results.
October 30, 2009... What impact will breaking the 30 million user barrier have? It's hard to blame the likes of Guardian.co.uk and MailOnline for making such a fuss about last week's ABCe online 'circulation' figures. After all, their overarching print brands...

Media: Things we like.
October 30, 2009... Radio's online future While talkSPORT and Global Radio continued their spat over digital radio, there were more encouraging signs for the sector when it was announced that every station in the UK will be available online within months. The...

Media: Double Standards - Giving children what they want from their media.(Interview)
October 30, 2009... Toni Round and Howard Litton discuss how TV and magazines are teaching children to be healthy and climate aware, as well as have a whole lot of fun into the bargain. TONI ROUND - managing director, children's titles, BBC Magazines - How...

The World: Detroit - Volkswagen hands US creative duties to Deutsch.(Volkswagen United States Inc.)(Deutsch Advertising)(Brief article)
October 30, 2009... Volkswagen has hired Deutsch to handle its national and regional creative US advertising business. The agency won a final shoot-out against Goodby Silverstein & Partners DDB and Wieden & Kennedy were eliminated at an earlier stage. ...

The World: New York - Goodby lands Yahoo! advertising and digital briefs.(Brief article)
October 30, 2009... Yahoo! has appointed Goodby Silverstein & Partners to handle the creative duties on its US advertising and digital accounts, just one month after Yahoo! launched a dollars 100 million global rebranding campaign created by Ogilvy &...

The World: New York - Juniper Park scoops dollars 100m Quaker Oats account.(Brief article)
October 30, 2009... Quaker Oats, the PepsiCo-owned food manufacturer, has handed its dollars 100 million food and snacks advertising account to Juniper Park. The agency, which already handles the brand's Quaker rice snacks and Near East side-dishes, was awarded...

The World: New York - Universal McCann nets Mini USA media buying.(Brief article)
October 30, 2009... Mini USA has appointed Universal McCann to handle its US TV and radio media buying business. The appointment was made without a pitch, and comes just five months after Mini's parent company, BMW, handed its media planning and buying to the...

The World: Shanghai - Mindshare and OMD to contest Pepsi business.(Brief article)
October 30, 2009... Pepsi China has shortlisted Mindshare and OMD Shanghai for its domestic media planning and buying business. The drinks company called the pitch in June and invited a number of agencies, including the incumbent, Mindshare, to participate in...

The World: Chicago - DraftFCB Veteran Mark Modesto Promoted
October 30, 2009... DraftFCB has promoted Mark Modesto, the president of DraftFCB Chicago, to the newly created role of president of DraftFCB North America. Modesto begins his new role in November and will be responsible for helping to build closer ties between...

The World: Miami - New McCann division to focus on Latin America.(Brief article)
October 30, 2009... McCann Worldgroup has launched an agency in Miami, which will specialise in the Latin American market. The unit, called McCann MIA, has been set up to help brands understand the importance and potential of conducting business in the region....

The World: Hong Kong - Sony appoints Euro RSCG to Vaio account.(Euro RSCG has been appointed by Sony to handle the creative advertising)(Brief article)
October 30, 2009... Euro RSCG has been appointed by Sony to handle the creative advertising for its Vaio computer range. The agency, which already works with Sony on its Walkman, Bravia and Handycam accounts in Hong Kong, won the business following a pitch...

The World: Melbourne - Carat wins dollars 25m Disney media in Australia.(Carat Melbourne)(Walt Disney Co.)(Brief article)
October 30, 2009... Disney has hired Carat Melbourne to handle its dollars 25 million media planning and buying account in Australia, after a pitch against Starcom. Mindshare, the incumbent on the account for the past 11 years, did not take part in the process....

The World: Sydney - Iris' Josh Thomson steps up to Asia-Pacific CEO.(Brief article)
October 30, 2009... Iris has promoted Josh Thomson, the head of its in-house strategic consultancy service, Concise, to the position of regional chief executive for Asia-Pacific. In his role, Thomson will oversee Iris' Delhi, Melbourne, Singapore and Sydney...

The World: Obama rules over false US ads in the Wild West.
October 30, 2009... Multimillion-dollar false advertising lawsuits are on the rise as the new US administration gets tough. In September 2009, the marketing giants Bayer, Dannon and Dell settled false advertising lawsuits that cost them millions of dollars and...

Editorial: Use of climate change shock tactics backfires.(Editorial)
October 30, 2009... Climate change is an enormously emotive subject. It's also, gut feel would suggest, one on which most people agree. Reading the newspapers or watching TV, you would be forgiven for assuming that the UK public feels pretty strongly that...

Editorial: Time of year for pumpkins, not turkeys.(Editorial)(Brief article)
October 30, 2009... The first Christmas ad of the season has just hit our screens - a turkey-themed extravaganza from Argos - and, unfortunately, it's set to be followed by a whole host more from Boots, Ferrero Rocher and even Aga. When, oh when, will advertisers...

Opinion: Perspective - Big Awards show celebrating creativity is crucial.(Viewpoint essay)
October 30, 2009... It's no surprise that Laurence Green should be the man to put his finger on it. As the chairman of our Big Awards jury and as one of the sharpest thinkers in the business, he's nailed a fundamental truth about the advertising industry's work...

Opinion: On the Campaign Couch ... with JB.(Column)
October 30, 2009... Q: I'm a planner and I've just joined a new agency. I was hoping to promote the importance of planners in the ad agency mix but I can already see that's going to be a tough call. How should I go about it? A: I'm sorry to have to say this, but...

Big awards 2009 the Gold winners' roll call.
October 30, 2009... TV and digital work come into their own this year, with the latter finding ways to blur the boundaries between sectors. The beauty of the big tent that is the Big Awards, and its six (count 'em) carefully delineated categories, is, of course,...

The Work: New Campaigns - UK.(briefs)
October 30, 2009... WEETABIX - IT'S ODDS ON FOR WEETABIX CREDITS Project: It's odds on for Weetabix Client: Sally Abbott, marketing director, Weetabix Brief: Reinvent the famous Weetabix campaigns of years gone by and promise an energy-giving breakfast that more...

The Work: New Campaigns - The World.(DraftFCB Johannesburg)(DDB Canada)(briefs)
October 30, 2009... TOYOTA - HILLUX BUDDY CAMPAIGN - SOUTH AFRICA CREDITS Project: Hillux Buddy campaign Clients: Marius Vorster, vice-president marketing planning and communications; Pieter Klerck, senior manager marketing communications planning and advertising,...

The Work: Private view.(briefs)
October 30, 2009... CREATIVE - Gerry Moira, chairman and director of creativity, Euro RSCG London Zombie ads. They're everywhere, man. Bug-eyed and brain-dead. Shuffling across the schedules with their arms outstretched, imploring our indulgence for 30 seconds...

Diary: The top Tweets from adland's Twitterati of 2009.
October 30, 2009... Everyone's adjusting to a depressing life in the dark after putting the clocks back, so we're lifting the autumnal gloom with a taster of our end-of-year honours list. Here's our choice of adland's Top Ten Twitterers, along with their wit and...

Diary: Water-cooler monitor.
October 30, 2009... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Campaign's Agencies of the Year and (can you 4 hrs believe it?) Agencies of the Decade. Yes. ...