Campaign articles from October 2008

Campaign archives from October 2008

Turmoil at TBWA as Omnicom eyes BMB.(Beattie McGuinness Bungay)(Brief article)
October 3, 2008... The future of Tim Lindsay at TBWA\UK Group is in question this week following a raft of reports that Omnicom is close to buying Beattie McGuinness Bungay. Sources say the London network agency is in a state of turmoil, with many staff...

Vodafone rethinks global digital roster.(Vodafone Group PLC)(Brief article)
October 3, 2008... Vodafone is reviewing its global digital advertising account in a bid to expand the number of agencies on its roster. The review is understood to be at an early stage, and is being led by Patrick Jubb, Vodafone's head of global...

Agencies line up for Olympics legacy task.(Brief article)
October 3, 2008... London 2012 is talking to agencies about a long-term brief to promote the Olympic Games' long-lasting positive effect on the country. The pitch is being handled by Charles Allen, the chairman of the Nations and Regions Group, a collection...

W&K poaches Cole from Santo London.(appointment of Martin Cole at Wieden and Kennedy Inc.)(Brief article)
October 3, 2008... Martin Cole, the founding partner of Santo London, has been poached by Wieden & Kennedy to take the role of planning director. Cole's move comes just six months after he launched the London outpost of the WPP-backed Argentinian agency. ...

Dentsu calls time on CDP.
October 3, 2008... Iconic CDP name disappears after 48 years as Japanese parent plots UK assault. Dentsu, the Japanese communications giant, is to rebrand its London agency and kill off CDP, once the most famous agency in Britain, as part of a bid to become...

Trinity lands Lexus media planning job.(Trinity Communications Inc.)(Brief article)
October 3, 2008... Lexus, the car manufacturer, has hired Trinity Communications to work on planning across its pounds 17 million media spend. The media planning agency will provide strategy on media channel use and targeting new customers. ZenithOptimedia is...

Russian Standard appoints My Agency.(Standard Vodka )(Brief article)
October 3, 2008... Russian Standard Vodka has awarded its global creative business to My Agency, following a pitch handled by Creativebrief. The agency beat un-named agencies from France, Russia and the US to win the account, and will create a campaign to...

Cancer charity hunts digital shop for wide-ranging role.(Cancer Research UK )(Brief article)
October 3, 2008... Cancer Research UK is on the hunt for a digital agency to handle its digital ad account. The charity plans to draw up a shortlist of 11 agencies to pitch Agencies have been asked to supply evidence of relevant experience, including any...

MG OMD wins Eidos' pounds 3m media brief.(Manning Gottlieb OMD )(Brief article)
October 3, 2008... Eidos, the company behind the Lara Croft: Tomb Raider video games, has appointed Manning Gottlieb OMD to handle its pounds 3 million UK media business. InvENTS, the agency's specialist entertainment division, will handle the account. It...

MEC boosts senior management team.(Mediaedge:cia London)(Brief article)
October 3, 2008... Mediaedge:cia has bolstered its senior management team with the appointment of Alex Altman as its deputy managing director. Altman joins the WPP media agency from Carat, where he is the commercial director. His appointment follows a search...

Govt slams Tory ad plans.(government)(advertising)(Brief article)
October 3, 2008... Labour claims Tories' adspend plan will hit high-profile public health campaigns. Labour has warned that vital government campaigns will be scrapped under controversial Conservative Party plans to slash the Whitehall advertising budget....

Digital shops vie for VisitBritain brief.(VisitBritain)(Brief article)
October 3, 2008... VisitBritain is approaching digital agencies with a brief to build and refresh more than 50 websites around the globe in the run-up to London's 2012 Olympics. The organisation is looking to rebrand all of the sites under one common...

Work Club scoops Pizza Express work.(Work Club )(Brief article)
October 3, 2008... Pizza Express has appointed Work Club to handle its digital ad account without a pitch. Anorak, part of glue London, previously handled the brand's digital production work. Work Club has been briefed to develop a website for the brand...

Amnesty International casts 'ordinary people' at heart of latest campaign.(Brief article)
October 3, 2008... Mother has created a high-impact campaign for Amnesty International that will launch during the Secret Policeman's Ball at the Royal Albert Hall this weekend. The 90-second film forms part of the content of the evening, and will be shown...

New Covent Garden Food Co hires The Brooklyn Brothers.(Brief article)
October 3, 2008... The New Covent Garden Food Co has appointed The Brooklyn Brothers to handle its advertising account, after a pitch against undisclosed agencies. The incumbent, Hooper Galton, which won the account in 2002, was not asked to repitch. ...

Marie Curie invites agencies to pitch.(Marie Curie Cancer Care)(Brief article)
October 3, 2008... Marie Curie Cancer Care is on the hunt for an agency to handle its digital account. The charity has contacted agencies with a brief to redesign its website and create all digital communications. The process is being handled by the AAR. ...

HiPP shakes up DM to boost awareness.(direct marketing)(Brief article)
October 3, 2008... HiPP, the organic baby-food brand, is on the hunt for an agency to handle its direct marketing account. The company is looking for an agency with experience of working in the health-food sector. The review is being handled by the AAR. ...

The Week: Advertising news - The Times in teaser push.(Brief article)
October 3, 2008... The Times is launching the second part of its pounds 3 million London commuter campaign with a series of strong images set against The Times' masthead. The activity, through CHI & Partners and the brand consultancy VentureThree, follows...

The Week: Advertising news - Oxfam seeks public input.(Brief article)
October 3, 2008... The British public is being given the chance to contribute to Oxfam's latest advertising campaign, with its own slogans to be displayed on a series of digital billboards. As part of the charity's 'be humankind' campaign, Oxfam is asking...

The Week: Advertising news - Warburtons unveils TV spot.(Warburton's Bakery Cafe Inc.)(television advertising)(Brief article)
October 3, 2008... Warburtons is to launch a pounds 22 million marketing campaign to position itself as 'Britain's favourite baker' in response to the high-profile relaunch of Hovis by its parent company, Premier Foods. A TV campaign will break on Friday,...

The Week: Media news - ITV to slash 1,000 staff.(Brief article)
October 3, 2008... ITV is to cut around 1,000 jobs, or 17 per cent of its workforce, by early next year. The company announced plans to cut 430 staff from its news division on Tuesday, and said it had already reduced the headcount across its finance, press...

The Week: Media news - Capital Radio 're-rebrands'.(Brief article)
October 3, 2008... Capital Radio has undergone its second rebrand in less than a year, changing its strapline from Capital 95.8 'London's Music Station' to 95.8 Capital FM 'London's Number 1 Music Station'. A new logo incorporates the name, frequency and FM...

The Week: Media news - Sky's Picnic under scrutiny.(British Sky Broadcasting Group PLC)(Brief article)
October 3, 2008... Ofcom is considering a move to force BSkyB to offer its sports and movie channels to rivals if it is to allow Sky to launch its Picnic pay-TV offering on digital terrestrial TV. Ofcom is also conducting consultations on Picnic and into...

The Week: Media news - Channel 4 offers brand tie.(Brief article)
October 3, 2008... Channel 4 has earmarked pounds 1 million to persuade new or lapsed food brands to run ads on its TV channels. The brands will be able to work with 4Creative, Channel 4's in-house creative agency. They can also develop microsites on the food...

The Week: Media news - Guardian site remains top.(Brief article)
October 3, 2008... The Guardian is still the UK's most popular newspaper website, according to August's ABC figures. It increased its unique users by 12 per cent month on month in August to 23.1 million. The Times Online reported the highest growth of 20.1...

The Week: Media news - Sky hopes for Virgin deal.(British Sky Broadcasting Group PLC. Sky News)(Virgin Media Group Ltd.)(Brief article)
October 3, 2008... BSkyB has told agencies that it is hopeful of regaining carriage for its five basic-tier TV channels on Virgin Media from the start of 2009. The channels - Sky One, Sky Sports News, Sky News, Sky Arts and Sky Real Lives - were pulled from...

The Week: Media news - Q magazine freshens up.(Brief article)
October 3, 2008... Q has relaunched its November issue in a bid to turn around a recent sales decline. The new look features several elements, including The Q Hero, Rock 'n' Roll Travel and The Q Challenge. The latter sees musicians such as James Morrison...

The Week: Media news - Sony develops digital title.(Brief article)
October 3, 2008... Sony has joined forces with the magazine publisher Future to help develop a weekly digital magazine that can be accessed via games consoles. The magazine, which is still in the early stages of development, will be made available across the...

The Week: Media news - BT resumes tracking trials.(British Telecommunications PLC)(Brief article)
October 3, 2008... BT this week restarted trials of its controversial web-tracking ad technology, following backing for the project from the Government. The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by...

The Week: Media news - BSkyB must pare ITV stake.(British Sky Broadcasting Group PLC)(Brief article)
October 3, 2008... The Competition Appeal Tribunal has confirmed the Competition Commission's original ruling that BSkyB must sell down its stake in ITV from 17.9 per cent to less than 7.5 per cent. The move could lead to a takeover battle for the UK's...

The Week: Hyundai hands UK advertising account to M&C Saatchi.
October 3, 2008... M&C Saatchi has been appointed to handle the pounds 12 million UK advertising account for Hyundai without a pitch. The agency will also work on some as-yet-unspecified pan-European campaigns, which will be allocated on a project basis. It...

The Week: Best of the blogs - Familiarity breeds affinity.
October 3, 2008... There used to be a beer called Courage Tavern. It had some great advertising, done mainly by John Webster. It won lots of awards. But the brand died because drinkers couldn't shorten the name. Research showed that it's subliminally very...

The Week: City News - M&C Saatchi's profits rise.(M&C Saatchi London revenue report)(Financial report)(Brief article)
October 3, 2008... M&C Saatchi has recorded pre-tax profits of pounds 7.8 million, with revenue up 18.7 per cent year on year to pounds 43 million for the six months to the end of June. Although the figures were above market expectations, the group, which...

The Week: City News - DMGT fears poor results.(Daily Mail & General Trust)(Brief article)
October 3, 2008... Daily Mail & General Trust warned in a trading update this week that its full-year results would come in at the bottom end of market expectation. The group said that worsening economic conditions have hit ad revenues and its property...

The Week: City News - WPP extends offer for TNS.(WPP Group PLC)(Brief article)
October 3, 2008... WPP Group has extended its pounds 1.1 billion takeover offer for TNS by a further week after last Friday's deadline lapsed with acceptances from 33.8 per cent of TNS shareholders. The number of those who have accepted the offer trebled from...

The Week: People News - Nugent to quit Eurostar role.(Greg Nugent)(Brief article)
October 3, 2008... Greg Nugent, the head of UK marketing at Eurostar, is to step down from his position in November, but will stay with the company in an advisory role until the end of the year. He does not yet have a job to go to, although he has been linked...

The Week: People News - Rich joins Crash Test Media.(Marcus Rich)(Brief article)
October 3, 2008... Marcus Rich, the former group managing director at Emap Advertising, has joined Crash Test Media, the consultancy that launched Mike Soutar's free men's weekly magazine ShortList on a short-term contract. Rich will work as a consultant on new...

The Week: People News - Burnett names heads of art.(Leo Burnett Company Inc.)(Brief article)
October 3, 2008... Leo Burnett has promoted Monty Verdi, an art director, and Lance Crozier, its head of design, to joint heads of art. Crozier has worked across all of the company's major accounts and has overseen the growth of the agency's design department....

The Week: People News - Simpson in new Ford post.(Mark Simpson)(Ford of Europe Inc.)(Brief article)
October 3, 2008... Mark Simpson, the director of marketing communications at Ford of Europe, has been made the marketing director at Ford of Britain. He replaces Mark Ovenden, who is leaving to take the role of marketing, sales and service director at Ford in...

The Week: People News - Rejig at Publicis Modem.(appointments)(Brief article)
October 3, 2008... Publicis Modem has restructured its senior management team by promoting Sebastian Dreyfus to chief executive, Neal Hendey to managing director and Tony Effick to chief strategy officer. At the same time, Tom Poynter, who was the joint...

The Week: People News - Emin takes on digital duties.(David Emin)(appointments)(Brief article)
October 3, 2008... David Emin, the advertising director of Trinity Mirror's London newspapers, has added responsibility for digital sales, advertising planning and business enterprise to his role. The changes have been instigated by Mark Hollinshead, the...

The Week: People News - Balko faces axe at Draftfcb.(David Balko)(Brief article)
October 3, 2008... David Balko, Draftfcb's new-business director, is facing redundancy. Balko was informed of the agency's decision two weeks ago and is in a formal consultation period. A result is expected in October The move follows the departure of Logan...

The Week: People News - Stockwell steps up at Virgin.(Ashley Stockwell)(Virgin Media Group Ltd.)(Brief article)
October 3, 2008... Virgin Media has made Ashley Stockwell its managing director of brand and marketing, replacing James Kydd, who left in August Stockwell, who has been at Virgin for 17 years, was previously the brand marketing director of the Virgin Group.

The Week: People News - Jordan joins Mindshare.(Suzy Jordan)(Brief article)
October 3, 2008... Mindshare has hired Suzy Jordan, the head of advertising planning at Mirror Group Newspapers, as a client director in the agency's newly formed client leadership team. Jordan has been at Mirror Group for two years, and, before that, worked as...

The Week: Media Reviews - Total Media lands Adams.(Adams Childrenswear)(Brief article)
October 3, 2008... Total Media has won the media planning and buying account for Adams Childrenswear, the specialist clothing retailer, without a pitch. The chain is planning a significant marketing push over the next 12 months

The Week: DM Reviews - Labour calls review of DM.(direct marketing)(Labour Party)(Brief article)
October 3, 2008... The Labour Party has called a review of its direct marketing account, following the Tories' decision to review DM last week (Campaign, 26 September). The Party has already approached several agencies with a brief that is understood to...

The Week: DM Reviews - Andrews Aldridge wins SMA.(Partners Andrews Aldridge)(direct marketing)(Brief article)
October 3, 2008... SMA, the baby formula brand, has appointed Partners Andrews Aldridge to handle its pounds 2 million DM account, after a pitch against Tequila, Tullo Marshall Warren and EHS Brann. The review was handled by the AAR

The Week: Karmarama wins pounds 10m Lastminute.com and Travelocity.(Brief article)
October 3, 2008... Karmarama has scooped the pounds 10 million-plus advertising account for Lastminute.com, Travelocity and Holiday Autos, after a three-way pitch. The agency beat WCRS and Brooklyn Brothers to the account, in a pitch handled by...

The Week: i-Q - Web chat about ... Fallon's new Orange 'RockCorps' ad.
October 3, 2008... Like - music + little cloud. As soon as I hear 'I am...' I cringe, though. It still feels quite forced as a concept. - Audio Android Orange RockCorps is an idea that has me baffled. The thought behind 'give - get given' is neat, but this...

The World: New York - US first-half adspend down 1.6 per cent on 2007.
October 3, 2008... Total measured US advertising expenditures during the first six months of 2008 fell by 1.6 per cent when compared with the same period in 2007, TNS Media Intelligence has found. More worryingly, second-quarter spending declined by 3.7 per...

The World: Stockholm - O'Kennedy takes Perfect Fools director role.(Tim O'Kennedy)(Brief article)
October 3, 2008... Tim O'Kennedy, the former managing director of Wieden & Kennedy, has been appointed by Perfect Fools as its first non-executive director. The Swedish digital creative agency wanted O'Kennedy to help develop its international proposition...

The World: Manila - Ogilvy & Mather appoints Kenny Choo as ECD.(executive creative director)(Brief article)
October 3, 2008... Ogilvy & Mather Philippines has appointed the Ogilvy Shanghai creative partner Kenny Choo as its executive creative director. Choo, who will report to Randy Aquino, head of country at the agency, fills the role that was vacated by Gavin...

The World: Beijing - Baidu search engine in dollars 15 million online TV move.(Brief article)
October 3, 2008... Baidu, the Chinese search engine, has spent dollars 15 million to launch its own online TV station. The investment means Baidu can own an 8.3 per cent stake in the online video platform UiTV, which will be used to operate the company's...

The World: Beijing - Milk scare boosts adspend by imported brands.(Brief article)
October 3, 2008... A tainted-milk scandal has caused major Chinese domestic brands to freeze ad campaigns, while imported milk-powder brands have increased adspend. The major exception to the halt in advertising is Yili, which has taken out full-page ads to...

The World: Los Angeles - W&K parts from an 'unreceptive' Starbucks.(Wieden & Kennedy)(Brief article)
October 3, 2008... Wieden & Kennedy is parting ways with Starbucks after four years working with the brand. Sources suggested the break-down was due to the fact that the agency grew frustrated with the coffee chain's lack of receptiveness to new ideas. ...

The World: New York - O&M to run creative at troubled Wachovia bank.(Ogilvy & Mather)(Brief article)
October 3, 2008... Wachovia, the US bank that has been acquired by Citigroup, has appointed Ogilvy & Mather to handle the creative and media on its ad account. The WPP agency led a team that defeated Young & Rubicam in a final shoot-out. Omnicom's Merkley &...

The World: Singapore - Quintet chase dollars 50m Singapore Airlines account.(Singapore Airlines Ltd.)(Brief article)
October 3, 2008... Five agencies have been lined up for the Singapore Airlines media planning and buying business, which is worth an estimated dollars 50 million. Carat, OMD, Dentsu Media and Starcom MediaVest have all responded to a tender request for...

The World: Sydney - Saatchi report finds Aussies happier than Poms.(Survey)(Brief article)
October 3, 2008... Australian consumers are more likely than British consumers to continue spending through a recession, a study by M&C Saatchi has shown. The agency's Reacting to the Recession report found that in tougher economic times, British consumers...

The World: Sydney - Photon Group bosses reap rewards of profitability.
October 3, 2008... Tim Hughes, the Photon Group executive chairman, saw his remuneration package increase by 172 per cent in the last financial year, according to reports. The rise, which works out at dollars 365,443, came as the marketing services group,...

The Work: New Campaigns - UK.(Dare)(briefs)
October 3, 2008... WAITROSE - AUTUMN CREDITS Project: Autumn Client: Waitrose Brief: Invite people to make the most of the season with delicious quality food from Waitrose Creative agency: Miles Calcraft Briginshaw Duffy Writer: Jeremy Carr Art...

Pitch update.(Brief article)
October 3, 2008... It seems that Phones 4u is postponing its pitch. We understand it will kick off again in January 2009. The reason being circulated is that the retailer needs a November campaign and will get the incumbent, WCRS, to do that. Oh no! Does that...

New-Business Rankings: 3 October 2008.(Statistical table)(Company rankings)
October 3, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Boots yet to make decision on awarding business.(Brief article)
October 3, 2008... Boots, which is conducting a review of its pounds 46 million media planning and buying business, said that it has yet to make a decision on awarding the business, despite reports suggesting that OMD UK is set to win the account. As Campaign...

Hotline: DDB appointed by Telenor.(Brief article)
October 3, 2008... DDB has been appointed by the Scandinavian mobile network Telenor to handle its pan-European ad account. The agency won the business following a three-way pitch against Naked and Ogilvy Group

Hotline: McCann Erickson makes several promotions.(appointment of Vicky Oakes, Mark Edmonds and Tara Howell at McCann Erickson-London)(Brief article)
October 3, 2008... McCann Erickson has made several promotions across the agency, appointing Vicky Oakes, the head of account management, to the position of marketing director, and Mark Edmonds, the head of project management, to the role of creative services...

Hotline: Iris Worldwide names non-executive director.(appointment of Paul Bainsfair)(Brief article)
October 3, 2008... Iris Worldwide has named Paul Bainsfair, the former chairman of TBWA\Europe, as a non-executive director. Bainsfair, who holds the same role at the digital agency Lean Mean Fighting Machine, will work with the chief executive, Ian Millner, and...

Hotline: VCCP picks up advertising account for Hiscox.(Brief article)
October 3, 2008... VCCP has picked up the advertising account for Hiscox, after a pitch against a partnership of Lunar BBDO and Weapon 7. The agency will handle advertising, digital and direct marketing for Hiscox, which specialises in unusual forms of insurance,...

Hotline: Tequila\ appointed by COI.(Central Office of Information)(Brief article)
October 3, 2008... Tequila\ has been appointed by COI to handle a direct mail drive to raise awareness of the Environment Agency's Floodline Warnings Direct System. The campaign, which will break in January 2009, will encourage people living in high flood-risk...

Hotline: Reed Business Information scoops four awards.(Brief article)
October 3, 2008... Reed Business Information was the most awarded publisher at the Association of Online Publishers' Awards, scooping four gongs, including best online business publisher for the second year running. For a list of winners, visit...

Hotline: Europcar UK Group appoints Ogilvy Advertising.(Brief article)
October 3, 2008... Europcar UK Group has appointed Ogilvy Advertising to handle the advertising for a multimillion-pound relaunch of the brand in the UK in 2009. The agency landed the business without a pitch after Ogilvy & Mather in Paris won the pan-European...

Close-Up: Profile - Arnold London needs to make a name for itself.
October 3, 2008... There's a Volvo reason for the move to the UK, John Tylee reports, but will it be enough to win renown for the newcomer? It may be debatable whether the newly opened Arnold London is an agency born of opportunism or idealism. Or a bit of...

Close-Up: Profile - Tollett and Stamp: a creative combo to bet on?(Ben Tollett)(Emer Stamp)(Adam & Eve)
October 3, 2008... The award-winning team are certainly rising stars, but what are the challenges they'll face at Adam & Eve, Noel Bussey asks. The youthful agency Adam & Eve's first major hiring since its January start-up is the creative team of Ben Tollett...

Close-Up: The real reason why Cadbury has chosen SSF.(Saatchi Saatchi Fallon)
October 3, 2008... Critics wonder if Svengali Maurice Levy engineered the Cadbury/SSF deal. But what does the client say? The news in mid-September that Cadbury had moved its pounds 100 million global advertising account out of Publicis and into another part...

Close-Up: Live issue - Is neuroscience making a difference?
October 3, 2008... Agencies are finding brain mapping a useful tool in understanding consumers, Caroline Lovell says. A giant functional Magnetic Resonance Imaging (fMRI) brain scanner machine won't give you miraculous powers, but it could possibly reveal...

Close-Up: 24 hours with ... Guy Wieynk, AKQA.
October 3, 2008... Name: Guy Wieynk Job: European managing director, AKQA Professional mantra: Earn the right to be heard Personal mantra: Keep it real 6.45am Exactly 274 pieces later, The Lost Tomb is built, but I have three pieces left over. Indy...

Media Perspective: Great to see media taking action in this economic climate.
October 3, 2008... This space has proved to be an excellent outlet for abuse and sneering as media companies pathetically attempt to manage perception and attitudes towards their own brands. Surprisingly, though, there's no room for schadenfraude this week...

Media Forum: Does the Indy revamp work?(promotions of Simon Kelner, Roger Alton and resignation of Simon Barnes at The Independent)
October 3, 2008... Is The Independent's redesign pleasing to advertisers, Alasdair Reid asks. Media agency press buyers spent the better part of the summer becoming increasingly worried about The Independent. Back in April, it had become apparent that the...

Media: Chatter.(Quotation)
October 3, 2008... 'We have drifted too close to being just another music magazine, and we've been losing readers.' - Paul Rees, the editor of Q, on its relaunch as a broader 'lifestyle' title 'I look to Ofcom to advise me of the options. But questions of...

Media Headliner: MEC sets sights on big league after Orange win.(Mediaedge:cia)
October 3, 2008... Chief executive Tom George wants to make Mediaedge:cia not just a challenger brand but a big-hitter too, Ian Darby writes. The celebrations finally wrapped up at 3.30am. Not bad going for a Monday night/Tuesday morning. The staff of...

Media Lifeline: Five.(Channel 5 Broadcasting Ltd.)
October 3, 2008... Over 11 years, FIVE has had five marketing chiefs plus a fair few identity changes. March 1997: In the run-up to the launch of Channel 5 (as it then was), brand strategy was mapped out by its marketing director, David Brook, along with...

Media Perspective: Out with the old and in with the new, but what are the rules?
October 3, 2008... The problem with all this new-media gubbins is not knowing where to start. You get a lovely brief from the client - an open book, properly media-neutral, this is the audience, that is the objective, we don't mind if you do an event or a...

Media: All about ... Newspapers' financial coverage.
October 3, 2008... To cut or boost economic analysis, that is the question, Alasdair Reid says. If you're looking for a barometer of the economic health of the nation, you could do a lot worse than to apply Rory Sutherland's Sevenoaks test. Last week,...

Media: Things we like.
October 3, 2008... Evening Standard website relaunch Associated Newspapers has done a good job with this week's revamp of the standard.co.uk site, making changes to the news content to deliver a more comprehensive service. It has also cleared up any...

Media: Double Standards - Creating the 'journal of the funky fiftysomething'.(dialogue with editors)(Interview)
October 3, 2008... Whether a title's just had a revamp or is chugging along nicely, it's up to the editor to make sure readers have a constant stream of fresh ideas and content. SARAH SANDS - EDITOR-IN-CHIEF, READER'S DIGEST - What recent changes have...