Campaign articles from October 2007

Campaign archives from October 2007

Brooke-Taylor quits TBWA for MCBD role.(Miles Calcraft Briginshaw Duffy)( TBWA\London)(Brief article)
October 26, 2007... Miles Calcraft Briginshaw Duffy has poached TBWA\London's Danny Brooke-Taylor to be its creative director. Reporting directly to Paul Briginshaw and Malcolm Duffy, who will now take the titles of executive creative directors,...

COI calls pounds 4m cervical cancer vaccine pitch.(United Kingdom. Central Office of Information)(Brief article)
October 26, 2007... The Department of Health has called a pitch for a pounds 4 million brief to promote the Government's proposal to vaccinate teenage girls against cervical cancer. Abbott Mead Vickers BBDO, CHI & Partners, DDB London and WCRS have been...

H&D poaches Al Moseley.(appointment of Al Moseley at Hurrell and Dawson )(Brief article)
October 26, 2007... The Wieden & Kennedy Amsterdam creative chief signs up as fourth partner. Hurrell and Dawson has hired Wieden & Kennedy Amsterdam's Al Moseley to be its creative director and fourth partner. Moseley, who has been at W&K Amsterdam for...

Agencies line up for Pepsi digital brief.(www.maxyourlife.com)(Brief article)
October 26, 2007... Pepsi is talking to digital agencies as it looks to re-evaluate its digital marketing strategy. The company is in early discussions with agencies, and plans to hold an official pitch towards the end of the year. The winning agency...

ASA raps Dettol, Sky and Ladbrokes ads.(Advertising Standards Authority (United Kingdom))(Brief article)
October 26, 2007... The Advertising Standards Authority is to test the new controls on gambling ads after it received four complaints about the Ladbrokes TV ad, starring the ex-footballers Ian Wright and Ally McCoist. The complaints claim the M&C Saatchi ad...

WCRS lands London recycling campaign.(WCRS Group PLC)(Brief article)
October 26, 2007... WCRS has won a pounds 1 million advertising brief from the Mayor of London to encourage Londoners to recycle more of their rubbish. The new campaign will promote recycling services across the London boroughs and will urge London residents...

Leagas Delaney wins pounds 20m European Dyson.(Dyson Ltd.)(Leagas Delaney Group Ltd.)(Brief article)
October 26, 2007... Leagas Delaney has landed the pounds 20 million pan-European advertising account for the vacuum cleaner manufacturer Dyson. The agency scooped the business following a final shoot-out against Wieden & Kennedy Amsterdam. Euro RSCG and...

Saha leaves Xbox for Agency Republic role.
October 26, 2007... Agency Republic has poached Indy Saha, the head of advertising and brand for Microsoft Xbox EMEA, as its planning director. Saha replaces Patrick Griffiths, who left in March to set up the digital shop Work Club alongside the agency's...

WWAV Edinburgh to take on Strongbow.(WWAV Rapp Collins)
October 26, 2007... WWAV Rapp Collins Edinburgh has been appointed to the DM roster for Scottish & Newcastle, after winning a project for Strongbow. The agency secured the business after a pitch against four undisclosed agencies. Strongbow's brand manager,...

Haines quits after Burnett rejig.(Bruce Haines quits from Leo Burnett Company Inc.)(Brief article)
October 26, 2007... Group chief executive resigns after a split with the worldwide chairman over senior appointments. Bruce Haines, the group chief executive of the Leo Burnett Group, dramatically quit on Friday last week after a dispute with Tom Bernardin,...

Dodds promoted to chief of OgilvyOne.(appointment of Mike Dodds, and Annette King at OgilvyOne Worldwide)(Brief article)
October 26, 2007... OgilvyOne has promoted its managing director, Mike Dodds, and Annette King, its deputy managing director, to the positions of chief executive and managing director respectively. Dodds, who was appointed joint managing director in November...

Jones to return to BBH London office.(appointment of Gwyn Jones at Bartle Bogle Hegarty Ltd.)(Brief article)
October 26, 2007... Bartle Bogle Hegarty's Gwyn Jones is making a return to the London agency after three years running the network's New York Office. Jones will join BBH London in an as-yet undefined role, and, according to sources, is viewed internally as...

OMD wins pan-Euro branded content account for PS3.(Sony Computer Entertainment Europe)(OMD International)(Brief article)
October 26, 2007... Sony Computer Entertainment Europe has appointed OMD International to handle its pan-European branded content account for PlayStation 3. The network is expected to co-ordinate the business alongside OMD Fuse, the network's branded content...

BASF kicks off hunt for global network shops.(Brief article)
October 26, 2007... BASF, the chemical company, is looking for agencies to handle its global advertising and media business. The chemicals giant has approached a number of network agencies and asked them to tender for the briefs. Credentials meetings...

Lowe swoops for Tom Nester-Smith.(appointment)(Brief article)
October 26, 2007... Lowe has poached Tom Nester-Smith, Rainey Kelly Campbell Roalfe/Y&R's commercial director, to be its first head of client services. He will report directly to the chief executive, Amanda Walsh, and will sit on the agency's executive...

TBWA\Manchester nets BP Retail role.(Brief article)
October 26, 2007... BP has appointed TBWA\Manchester to the pounds 3 million direct marketing account for its BP Retail forecourt shops. The agency will mastermind branding, design, direct marketing and point of sale to push BP's portfolio of retail brands,...

The Week: GCap alerted as Guardian ends Global Radio sales deal.(GMG Radio)(Global Radio)(Brief article)
October 26, 2007... Global Radio, the company that bought Chrysalis Radio for pounds 170 million in June, has fallen out with Guardian Media Group's radio division, resulting in the termination of Global's contract to handle national sales for GMG Radio. ...

The Week: Advertising News - Nestle creates new division.(Nestle Professional)(Brief article)
October 26, 2007... Nestle is to create a new global division, called Nestle Professional, to handle all operational responsibilities, including marketing. The division will be developed out of its current strategic business division, FoodServices, which...

The Week: Advertising News - MasterCard seeks tie-ups.
October 26, 2007... MasterCard is to extend its sponsorship strategy into music and fashion after being replaced by Visa as a sponsor of the football World Cup. It currently sponsors the Uefa Champions League and the European Championships, as well as the Brit...

The Week: Media News - Ofcom radio report delayed.(Office of Communications (United Kingdom))(Brief article)
October 26, 2007... Ofcom's report on The Future of Radio has hit delays that will see its publication pushed back from the end of the month to the 'back end' of the year, due to the amount of feedback it has received. The regulator has been sent more than...

The Week: Media News - McDonald to host ITV news.(ITV PLC)(Trevor McDonald)(Brief article)
October 26, 2007... ITV has lured back Sir Trevor McDonald to anchor a resurrected ITV1 News at Ten. McDonald is likely to work four nights a week, and may only do the job for around a year, until the programme becomes established The new News at Ten will also...

The Week: Media News - Haymarket lands NFL task.(National Football League)(Haymarket Network)(Brief article)
October 26, 2007... The National Football League has appointed Haymarket Network to create a programme for its first non-US regular fixture, which kicks off at Wembley on 28 October with a game between the Miami Dolphins and the New York Giants. Separately,...

The Week: Media News - New football title planned.(Open Goal Magazine)(Brief article)
October 26, 2007... Open Goal, a free, 48-page glossy football magazine, is to launch in January with a 250,000 distribution outside Premier League stadiums. The independent monthly title will launch in a slimline A5 format with a website at...

The Week: Media News - MEN plots new bands site.(Manchester Evening News)(Brief article)
October 26, 2007... MEN Media, the publisher of the Manchester Evening News, is to launch an entertainment portal to focus on 'breakthrough bands' in a bid to attract more of the region's youth audience. MEN is also planning the launch of a jobs site, The...

The Week: City News - WPP growth modest.(Financial report)(Brief article)
October 26, 2007... WPP fell short of analyst expectations in the third quarter of 2007, reporting like-for-like revenue growth up 4.9 per cent to pounds 1.48 billion, short of City forecasts of 5.5 per cent. In the UK, revenues improved from 3.7 per cent growth...

The Week: City News - NewsCorp changes sought.(The News Corporation Limited)(Rupert Murdoch)(Brief article)
October 26, 2007... Almost a quarter of News Corporation shareholders voted this week to be given greater democracy within Rupert Murdoch's media empire by moving its dual-class voting structure to a 'one share, one vote' system. Murdoch defended the...

The Week: City News - Google profits rocket.(Financial report)(Brief article)
October 26, 2007... Google has reported pre-tax profits up 41.6 per cent to dollars 1.47 billion for the third quarter of 2007, well ahead of analyst expectations. Revenues were up by 57 per cent to dollars 4.43 billion, prompting stock to break dollars 650 per...

The Week: City News - FT revenues on the up.(Financial Times Ltd.)(Brief article)
October 26, 2007... Ad revenues at the Financial Times were up 9 per cent for the first nine months of the year, according to its parent company Pearson, which expects the paper to post double-digit margins by the end of 2007. The group posted a 17 per cent...

The Week: Brand News - Kellogg to launch FruitaBu.(Kellogg Company of Great Britain Ltd.)(Brief article)
October 26, 2007... Kellogg is to launch a healthy fruit-snack range for children, FruitaBu, backed by a pounds 2 million campaign. The campaign for FruitaBu, which has already launched in the US, will highlight the fact that the products contain no artificial...

The Week: Brand News - Tesco in Disney/Pixar deal.(Tesco PLC)(Brief article)
October 26, 2007... Disney/Pixar has signed a deal with Tesco to launch a co-branded range of children's food featuring Disney and Disney/Pixar characters The food range will have strict limits on calories, fat, sugar and salt levels, and will launch in November...

The Week: Best of the blogs.
October 26, 2007... BUNNIES CAN'T APE GORILLA From my entirely unscientific focus group of ten non-advertising people watching the rugby, it was interesting to see what ads people talked about unprompted. First, the Silverjet ad. People were amazed that a...

The Week: i-Q - The Internet Question.(Brief article)
October 26, 2007... Does it matter if Fallon ripped off the Sony Bravia 'Play-Doh' ad? No, it doesn't really matter where creatives get their inspiration from But they're not really 'creatives' if they're just copying someone else's idea, are they? - Mark...

The Week: People News - Cruickshank leaves Hearst.(Nancy Cruickshank)(The National Magazine Company Hearst Digital)(Alex Ballantyne)(Brief article)
October 26, 2007... Nancy Cruickshank, the managing director of The National Magazine Company Hearst Digital, has left to become the global chief executive of VideoJug, an online archive of 'how-to' videos. She had been in her role at Handbag.com, the...

The Week: People News - Orange chief steps down.
October 26, 2007... Bernard Ghillebaert, the chief executive of Orange UK, is to step down. He will be replaced by Tom Alexander, the car-racing fan who co-founded and floated Virgin Mobile. Ghillebaert will move to a group role in France Telecom. The move comes...

The Week: People News - Yahoo! head marketer quits.(Brief article)
October 26, 2007... Cammie Dunaway, the chief marketing officer at Yahoo!, has resigned after four years at the company without a job to go to. Her departure follows that of the chief executive, Terry Semel, who left Yahoo! in June, and its global sales chief,...

The Week: People News - New role for Carat's Hobbs.(Steve Hobbs)(Brief article)
October 26, 2007... Steve Hobbs, Carat's head of planning and integration, has been promoted to the newly created role of deputy managing director. Hobbs will become more involved in day-to-day management and in developing strategy for the agency, but he will...

The Week: Advertising Reviews - Premier signs RKCR/Y&R.(Rainey Kelly Campbell Roalfe/Y&R)(Premier Travel Inn)(Brief article)
October 26, 2007... Premier Travel Inn has appointed Rainey Kelly Campbell Roalfe/Y&R to handle the pounds 9 million advertising brief to rebrand the hotel chain as Premier Inn early next year. The agency will work on the rebrand campaign using the...

The Week: Advertising Reviews - VCCP scoops airline brief.
October 26, 2007... Aer Lingus has handed its pounds 2 million creative account to VCCP, after a pitch against Delaney Knox Warren & Partners, Mustoes and Miles Calcraft Briginshaw Duffy, which was handled by the AAR. The agency will now work on promoting the...

The Week: Advertising Reviews - Iris to take on ING F1 work.
October 26, 2007... ING has appointed Iris to create global advertising to support its sponsorship commitments in Formula One, following a final pitch against VCCP. Glue London, R/GA, Inferno and Exposure were knocked out at an earlier stage. The agency...

The Week: Advertising Reviews - DCH wins pounds 3m Sharp pitch.(Doner Cardwell Hawkins)(Sharp Electronics Ltd.)(Brief article)
October 26, 2007... Sharp Electronics has appointed Doner Cardwell Hawkins to its pounds 3 million advertising account after a pitch against undisclosed agencies. The agency will work on an integrated campaign to push the brand to UK consumers. The account was...

The Week: Advertising Reviews - Outdoor push for free title.(Brief article)
October 26, 2007... ShortList, the free weekly men's magazine launched by Mike Soutar, has hired TBWA\London to create an outdoor campaign to promote the title to commuters in major cities. The agency, which won the business without a pitch, will produce a...

The Week: Media Reviews - Virgin consolidates digital.(Manning Gottlieb OMD)(Virgin Media Group Ltd.)(Brief article)
October 26, 2007... Virgin Media has consolidated its pounds 12 million digital media planning and buying account into Manning Gottlieb OMD. The agency was awarded the business after a pitch against Starcom, which had held the digital account since last year. MG...

The Week: Media Reviews - Confused.com retains MNC.(Brief article)
October 26, 2007... Confused.com, the price comparison website, has retained the independent agency MNC to its pounds 14 million media planning and buying account following a statutory pitch against larger rivals that included MindShare, which handles the media...

The Week: Media Reviews - Debt Free Direct hires Carat.(Debt Free Direct)(Carat Company Ltd.)(Brief article)
October 26, 2007... Debt Free Direct, the debt advice company, has handed Carat its pounds 5.3 million communications planning, media planning and media buying business without a pitch. The agency takes over from the incumbents, WWAV Rapp Collins Media and OMD...

The Week: DM Reviews - DM shops to target donors.(Claydon Heeley Jones Mason)(Brief article)
October 26, 2007... The Children's Society has appointed Claydon Heeley and MC&C, a direct response media specialist agency, to handle its Christmas donor recruitment campaign, after a competitive pitch. The campaign, 'batteries not included', will launch on 1...

The Week: Digital Reviews - Carbon Trust calls pitch.(Brief article)
October 26, 2007... The Carbon Trust has asked its digital roster agencies to pitch for a brief to redesign its website, carbontrust.co.uk. The contract is worth pounds 1.5 million and will run until 2011. The government-funded body, which advises businesses on...

The Week: Digital Reviews - AKQA nets Slim-Fast task.(AKQA Inc.)(Unilever Group)(Brief article)
October 26, 2007... Unilever has appointed its existing roster agency AKQA to handle web design and online advertising for Slim-Fast across Europe. Slim-Fast already runs a web portal called Slim Happy, which includes nutritional data and slimming tips, and now...

The Week: Pressure mounts on Grade to act over ITV phone scandal.(ITV PLC)(Brief article)
October 26, 2007... ITV will be forced to pay out pounds 18 million following a seven-month investigation into abuse of premium phone-line competitions, and the broadcaster may still face criminal charges. The report, compiled by the consultancy company...

The World: Chicago - Kraft shifts Miracle Whip account to roster agency.(Kraft General Foods Group. Kraft Food Service)(DDB Corbett)(McGarry Bowen)(Brief article)
October 26, 2007... Kraft has moved the creative assignment on its Miracle Whip business to its independent roster agency mcgarrybowen just seven months after DDB in Chicago won the account. The switching of the business, which bills almost dollars 20...

The World: New York - Media players unite to aid growth of online video.(Google Inc.)(Brief article)
October 26, 2007... A coalition of major players in online and traditional media are signing up to a set of 'collaborative principles' they hope will guide the growth of online video, while respecting copyright. The companies include CBS, NBC Universal, News...

The World: Washington - Regulator poised to fine US TV broadcasters.(United States. Federal Communications Commission)(Sinclair Broadcast Group Inc.)(television)(Brief article)
October 26, 2007... US regulators are poised to fine a broadcaster following revelations that a commentator was paid dollars 241,000 in order to promote a Department of Education initiative. The Federal Communications Commission is proposing to fine Sinclair...

The World: Moscow - CFO unveils plans to publish Russian edition.(Economist Group)(chief financial officers)(Brief article)
October 26, 2007... CFO, the monthly magazine for chief financial officers, which is published by The Economist Group, is to launch in Russia next month. The move follows a deal between the group and the Russian publishing company B2B Media, which will...

The World: Sydney - JWT wins back Jenny Craig nutrition business.(JWT London)(Brief article)
October 26, 2007... JWT has won back the AUSdollars 8 million account for the weight-loss and nutrition brand Jenny Craig in Australia and New Zealand without a pitch. Since parting with JWT in 2007, the brand has handled most of its ad arrangements...

The World: Miami - Crispin Porter scoops Domino's media planning role.(Crispin Porter and Bogusky)(Domino's Pizza Inc.)(Brief article)
October 26, 2007... Domino's Pizza has reinforced its relationship with Crispin Porter & Bogusky by appointing the Miami agency to take over media planning on its dollars 170 million account. The extra assignment follows Crispin Porter's selection as...

The World: Washington - FCC under strong pressure not to rush review.(United States. Federal Communications Commission)(Brief article)
October 26, 2007... The Federal Communications Commission is under pressure from US senators and public interest groups not to rush ahead with its review of media ownership rules. Kevin Martin, the FCC chairman, is eager to finish the review and issue new...

The World: Amsterdam - StrawberryFrog wins Chevy Aveo launch task.(StrawberryFrog)
October 26, 2007... Chevrolet has picked Amsterdam's StrawberryFrog to handle creative work for the launch of its Aveo model in Western, Central and Eastern Europe. The appointment was made following a pitch that involved another unnamed European agency....

The World: Seoul - Cheil and MindShare in squabble over Hankook brief.(Hankook Tire Manufacturing Company Ltd.)(Cheil Communications)(MindShare)(Brief article)
October 26, 2007... An inter-agency dispute threatens to overshadow the outcome of a dollars 15 million international pitch by the Korean tyre manufacturer Hankook. Cheil Worldwide won the account, but the Seoul-based network has denied MindShare, its pitch...

The World: Wellington - US green crusader forces NZ retailer to drop ad.(Erin Brockovich)(Brief article)
October 26, 2007... Erin Brockovich, the US environmental crusader, has forced a New Zealand retailer to drop an ad she claimed was insulting to women. Brockovich, who inspired an Oscar-winning movie, which starred Julia Roberts, was angered by an ad for the...

The Work: New Campaigns - UK.(Clarks International)(TBWA/London)(WCRS Group PLC)
October 26, 2007... CLARKS - DANCE CREDITS Project: Dance Client: Carol Ware, adults brand manager, Clarks Brief: Reinforce Clarks' differentiated proposition of product that doesn't compromise between style and comfort Creative agency: St Luke's...

Pitch update.(Brief article)
October 26, 2007... Could the mighty LG pitch be reaching its conclusion? Not until pitch teams have filed some more travel expenses. Agencies have been called back for a second round, with duties split across LG businesses. Bartle Bogle Hegarty, DDB and...

New-Business Rankings: 26 October 2007.(Statistical table)(Company rankings)
October 26, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Omnicom's net income increases.(Omnicom Group Inc.)(Financial report)(Brief article)
October 26, 2007... Omnicom's net income increased by 14.2 per cent to dollars 202.2 million in the third quarter, but worries about the company's vulnerability to an economic slowdown caused its share price to drop by 2 per cent. Third-quarter...

Hotline: James Brown joins SUMO.tv.(Brief article)
October 26, 2007... James Brown, the former editor of Loaded and GQ, has joined the digital broadcaster SUMO.tv as its group creative and editorial director. Brown will be responsible for brand development and the editorial and marketing team at SUMO.tv, which...

Hotline: National Geographic creates Global Media.(Brief article)
October 26, 2007... National Geographic has created a group called Global Media, which is composed of its various divisions, including magazine, television and radio. Tim Kelly, the president and chief executive of National Geographic Ventures, has been named...

Hotline: Kinetic appoints Nick Mawditt.(appointment )(Brief article)
October 26, 2007... Kinetic, the outdoor specialist, has appointed Nick Mawditt to the global position of director of insight and marketing. Mawditt joins from CNBC, where he was the European head of research

Hotline: RKCR/Y&R creates radio commercial.(Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
October 26, 2007... Rainey Kelly Campbell Roalfe/Y&R has created a radio commercial for The Times London Film Festival that will run in cinemas. The spot, created by Mike Boles and Jerry Hollens, features a sequence of film sound effects running to the rhythm of...

Hotline: MindShare hires Tiffany Sherrington.
October 26, 2007... MindShare has hired Tiffany Sherrington as a member of its strategy team. Sherrington previously held senior roles at Landor Associates and Millward Brown

Hotline: New UKTV digital channel Dave gains 1.3 per cent share.(Brief article)
October 26, 2007... Dave, the new UKTV digital channel, has gained a 1.3 per cent share of multichannel viewing in its first week. The channel is now the tenth most popular with mulltichannel adults. Its predecessor, UKTV G2, had a 0.5 per cent share

Hotline: M&S named as supermarket with poorest recyclable record.(Marks and Spencer PLC)(Brief article)
October 26, 2007... Marks & Spencer has been named as the supermarket with the poorest record of using recyclable packaging. The high-street chain came bottom in the Local Government Association's report for having recyclable packaging levels of just 60 per...

Hotline: The EIAA announces joint initiative.(European Interactive Advertising Association)(Brief article)
October 26, 2007... The European Interactive Advertising Association has announced a joint initiative with the Internet Advertising Bureau to develop the first standard international definitions for interactive audience measurement. The project will analyse...

Close-Up: Profile - Ketchup is secret ingredient in McCann's revival.
October 26, 2007... The duo behind the award-winning 'sliced bottle' ad have put McCann right back on the creative map. Last Tuesday morning, Gary Marjoram woke up to a series of what he describes as 'increasingly excited and celebratory messages' on his...

Close-Up: Live Issue - Why research is a key ally in the quest to make great ads.
October 26, 2007... A collaborative and open approach that involves creatives, advertisers and researchers can only result in stronger advertising, Dan White writes. Shrewd marketers have always researched their advertising before 'going live' in order to...

Close-Up: Live Issue - Will taper relief's demise affect agency sell-offs?
October 26, 2007... Adland has been surprisingly quiet over the Chancellor's announcement that taper relief is to be abandoned. The silence with which adland greeted what is being seen as a stifling of entrepreneurship by Gordon Brown's government has been...

Close-Up: Live Issue - Is the Olympics still commercial gold?
October 26, 2007... As Kodak and General Motors pull out as sponsors, are the Games still worth it, Kate Nettleton asks. The Olympic Games have long been synonymous with the core values of excellence and global unity. Little wonder, then, that they have...

Close-Up: 24 hours with ... Jonathan Webb, Virgin Media Television.(Virgin Media Group Ltd.)(Interview)
October 26, 2007... Name: Jonathan Webb Job: Managing director, Virgin Media Television Professional mission: Put Virgin1 and Living in the top ten by switchover Personal mantra: Happy teeth + happy feet = happy life 7.19am On the train from Brighton...

Media Perspective: Grade's wavering on phone scandal may cost ITV advertisers.
October 26, 2007... Michael Grade's honeymoon period at ITV is most definitely over. Last weekend he was hit with a flurry of savage criticism following ITV's unveiling of the Deloitte review into the broadcaster's management of premium rate interactive...

Media Forum: Is print living in the past?
October 26, 2007... Do print sales figures need to be more transparent, Alasdair Reid asks. Back in June, when Douglas McArthur unveiled a report, many months in the making, on the adequacy (or otherwise) of the way the publishing industry reported...

Media: Chatter.(WPP Group PLC)(Brief article)
October 26, 2007... 'Founding a business is the closest a man can come physically to giving birth. WPP is not a matter of life and death, it is more important than that.' - Sir Martin Sorrell reiterates his commitment to WPP 'Facebook is a utility. No-one...

Media Headliner: Digital media poster boy will 'make H&D famous'.
October 26, 2007... Zed's Greg Grimmer is tipped to make a mark when he takes charge of Hurrell and Dawson's media offering. Greg Grimmer must be slightly frustrated. The garrulous outgoing managing director of Zed Media, who will join the advertising agency...

Media Lifeline: The RAB.(Radio Advertising Bureau)(Chronology)
October 26, 2007... The marketing arm of the radio industry has been striving to ensure a rosy future for the medium in the digital era. March 2006: The commercial radio industry reveals that it is to merge its two most important representative bodies - the...

Media: Things we like.
October 26, 2007... DAVE We've enjoyed the relaunch of UKTV G2 as Dave. Obviously the programming is the same, but we were already fans of the channel's mix of old hits including QI, Top Gear and Never Mind the Buzzcocks. Its presence on Freeview should...

Media: Double Standards - Leading the way in outdoor's digital revolution.(BAA PLC)(JCDecaux Airport)
October 26, 2007... Digital is taking out-of-home media to a higher level and heavy investment from media owners is helping to push it back on to the agenda, two contractors reveal. DON SPERRING - GROUP DIGITAL STRATEGY DIRECTOR, JCDECAUX - Tell us how...

Media Perspective: Why creating 'real world' spectacle is vital for your brand.
October 26, 2007... There's a great book called Spectacle by the architect David Rockwell. It's about those sweaty, immediate, mass-of-humanity, you-had-to-be-there experiences you just can't digitise, replicate or repeat. Events such as the Indy 500 or...

Media: All about ... BBC Worldwide.
October 26, 2007... The BBC's commercial arm is moving to centre stage. Since the late 80s, when a relatively sleepy organisation called BBC Enterprises began morphing into the BBC Worldwide we know today, the corporation's international strategic outlook...