Campaign articles from October 2004

Campaign archives from October 2004

A&L kicks off pounds 17m media review.(Brief Article)
October 1, 2004... The Alliance & Leicester is reviewing its pounds 17 million media planning and buying account. The business has been with Mediavest Manchester for two years, but A&L is talking to other agencies ahead of holding a pitch. A&L refused to...

Red Cross hunts for ad agency following Abu Ghraib abuses.(International Committee of the Red Cross)
October 1, 2004... The Red Cross is opening talks with UK agencies about running a campaign highlighting the plight of detainees imprisoned as a result of the global war on terrorism. Confirming that a possible ad initiative was under consideration, an...

Nitro opens in UK with Unilever brief.(buildings and facilities)
October 1, 2004... Chris Clarke, the man whose Nitro agency recently snatched the US Twix brief from under the nose of Grey, is teaming up with Paul Shearer to launch in Europe. The start-up will launch with a pan-European Unilever ice-cream brief that poses...

Mark Chippendale departs Sky TV after 14 years.(Sky Television PLC)(Brief Article)
October 1, 2004... After 14 years with the company - and just three months after the arrival of Nick Milligan as his boss - Sky's director of sales, Mark Chippendale, has resigned. According to a statement, Chippendale is leaving to 'pursue other...

Agencies line up as Matalan U-turns on advertising strategy.(Matalan PLC)(Brief Article)
October 1, 2004... The discount clothing retail company Matalan is looking for an advertising agency to handle its estimated pounds 10 million account, only a year after turning its back on above-the-line marketing. Last July, the company ended its...

CSA chief plots management buyout.(Carlton Screen Advertising)(Brief Article)
October 1, 2004... Debbie Chalet, the chief executive of Carlton Screen Advertising, is plotting a management buyout of the cinema sales house as its ITV parent steps up plans to sell its non-core operations. Reports have valued CSA at between pounds 60...

Maiden announces a 75 per cent rise in its half-year profits.(Brief Article)
October 1, 2004... Maiden, the outdoor company, has announced an increase in half-year profits of 75 per cent to pounds 2.1 million. The company was boosted by a general upturn in the outdoor sector and is also starting to see the savings from its...

Labour to cut adspend in favour of direct sell.
October 1, 2004... Labour is to cut its spending on advertising at the next general election as part of a switch to 'personalised' campaigning through direct mail, e-mail and telephone contact. The move emerged at this week's party conference, at which Tony...

BBH chooses Burrett to fill the new role of in-house radio head.(Alex Burrett)(Bartle Bogle Hegarty Ltd.)(Brief Article)
October 1, 2004... Bartle Bogle Hegarty has bolstered its multimedia credentials by appointing its first head of radio. Alex Burrett joins as the agency's first in-house radio specialist and will have responsibility for all of BBH's work in the medium. ...

Kitcatt Nohr scoops launch of state-run teacher-training TV.(Brief Article)
October 1, 2004... Kitcatt Nohr Alexander Shaw has been appointed to launch the first government-funded TV channel aimed at ensuring teachers in Britain's schools are better trained. The agency beat Miles Calcraft Briginshaw Duffy's Elvis subsidiary and...

Starbucks picks RKCR/Y&R for its autumn campaign.(Brief Article)
October 1, 2004... The Seattle coffee giant Starbucks has called time on its five-year relationship with Fallon and is understood to be close to handing its account to Rainey Kelly Campbell Roalfe/Y&R. Starbucks, which was one of Fallon's first clients after...

Capital and GWR calm advertisers.(on their merger)(Brief Article)
October 1, 2004... Capital Radio and GWR have moved to reassure advertisers that their proposed merger, confirmed on Wednesday, will be beneficial. The merger will create a group with a turnover of pounds 243 million that will control more than 40 per cent of...

Holsten UK ditches Fallon from ad brief after seven months.(Brief Article)
October 1, 2004... Holsten UK has parted company with Fallon only seven months after the agency was appointed to the business. The brewer, which was acquired by Carlsberg earlier this year, is not thought to be holding a pitch for its creative account. ...

Media agencies line up for pounds 9m Powergen.(Brief Article)
October 1, 2004... Powergen is talking to media agencies with a view to reviewing its pounds 9 million planning and buying account. The energy supplier is holding informal credentials and 'chemistry' meetings with a number of top-ten media agencies, although...

VCCP to set up direct operation to expand offering to its clients.(Brief Article)
October 1, 2004... Vallance Carruthers Coleman Priest is launching a below-the-line operation in a bid to offer its clients a through-the-line service. Ben Stephens, who quit as the managing director of Rapier in June, is expected to run the new agency, which...

Hotline: Adspend in the UK expected to rise.(Brief Article)
October 1, 2004... Adspend in the UK is expected to rise by 4.4 per cent next year after allowing for inflation, according to Advertising Association figures. It expects internet advertising to be the fastest-growing medium, increasing by more than 30 per cent in...

Hotline: Direct Line's creative account turns into straight fight.(Brief Article)
October 1, 2004... The contest for Direct Line's pounds 40 million creative account has turned into a straight fight between M&C Saatchi and Clemmow Hornby Inge. M&C Saatchi already handles the NatWest Bank which, like Direct Line, is owned by the Royal Bank of...

Hotline: Erika Darmstaedter to take up newly created position.(Brief Article)
October 1, 2004... Erika Darmstaedter, the former chief executive of Saatchi & Saatchi in Switzerland, is to take the newly created position of director of shopper marketing, EMEA, under the umbrella of Saatchi & Saatchi X. He will report into Richard Hytner, the...

Hotline: Martin Cass to move to Carat in the US.(Brief Article)
October 1, 2004... Martin Cass, the head of communications planning at Carat, is moving to Carat in the US to head its Procter & Gamble planning business.

Hotline: Premier Foods switches its pickle and preserve business.(Brief Article)
October 1, 2004... Premier Foods has switched its Branston Pickle and Hartley's preserve business out of McCann Erickson as part of a realignment. The business is expected to be shared by Clemmow Hornby Inge and Delaney Knox Warren & Partners (Feature, p 28).

Hotline: Disney to expand its international TV business.(Brief Article)
October 1, 2004... Bob Iger, the president and chief operating officer of Disney, has announced that the company is expanding its international TV business. Speaking at the Royal Television Society, Iger said he plans to expand its ESPN presence in Europe and...

Hotline: BDO Stoy Hayward appoints John Brown Citrus Publishing.(contracts)(Brief Article)
October 1, 2004... BDO Stoy Hayward, the accountancy company, has appointed John Brown Citrus Publishing to launch a magazine aimed at its business clients. Called 33 Thoughts, the title will launch on 1 November with a print run of 20,000.

Hotline: Tesco launches in-house media team.(media buying services)(Brief Article)
October 1, 2004... Tesco is launching an in-house media team, called Tesco Media Services, to sell advertising across all its properties, including Tesco TV, Tesco.com and trolley advertising.

Hotline: Charlie Thomas resigns from Bartle Bogle Hegarty.(to join Stolkin & Partners)(Brief Article)
October 1, 2004... Charlie Thomas, a senior account director at Bartle Bogle Hegarty, has resigned to become a partner at the advertising headhunter Stolkin & Partners. Thomas, 31, will focus on agency account handling recruitment as well as helping to develop...

Hotline: Hooper Galton appointed to handle television campaign.(at Nicky Clarke)(Brief Article)
October 1, 2004... Hooper Galton has been appointed to handle a pre-Christmas television campaign to promote the Nicky Clarke range of hair-straightening products as a rival to Remington. The range is owned by Pulse, which also owns brands including Bush, Alba,...

Hotline: Toshiba talks to agencies to promote office equipment range.(Brief Article)
October 1, 2004... Toshiba is talking to agencies about an assignment to promote its office equipment range, including photocopiers and scanners, via consumer advertising using posters and bus sides. The company wants to boost its credibility in the sector.

Hotline: Director David Slade rejoins RSA Films.(Brief Article)
October 1, 2004... The director David Slade has rejoined RSA Films from Believe Media in the UK for worldwide representation. Slade is in London editing his debut feature Hard Candy. RSA has also signed the director Sam Bayer from Serious Pictures and the US...

Hotline: Mandy Merron discusses the findings of WKS Survey 2004.(Brief Article)
October 1, 2004... Willott Kingston Smith's Mandy Merron will discuss the findings of the WKS Survey 2004: Financial Performance of Marketing Service Companies at a seminar on 12 October. The event is chaired by Campaign's executive editor, Caroline Marshall, and...

Fallon poised to scoop Jacob's Creek.(advertising contracts)(Brief Article)
October 1, 2004... Jacob's Creek, the Australian wine brand, is poised to appoint Fallon to handle its advertising account. The agency was briefed, through ISBA, alongside Abbott Mead Vickers BBDO and Rainey Kelly Campbell Roalfe/Y&R to deliver a strategic...

NatMags signs deal with ACP to become major weekly player.(Brief Article)
October 1, 2004... The National Magazine Company has announced a joint venture with Australian Consolidated Press to publish weekly consumer magazines in the UK. The tie-up is the publisher's third joint venture in the UK and follows NatMags' deal with...

MoS to overhaul Night and Day and You titles.(Mail on Sunday also plans to relaunch its women's magazine)(Brief Article)
October 1, 2004... In a bid to attract more male readers, Associated Newspaper's The Mail on Sunday is revamping its features and arts supplement, Night and Day. At the same time, it is planning to relaunch its women's magazine, You, with increased...

Debenhams to review pounds 16m creative task.(Brief Article)
October 1, 2004... Debenhams, the department store chain, is talking to agencies about the future of its pounds 16.5 million account, putting WCRS's six-year tenure of the business under threat. It is unclear whether WCRS will be invited to repitch or if the...

Fraser and Learman complete McCann creative line-up.(appointments)(Brief Article)
October 1, 2004... McCann Erickson has appointed two veterans of the Guinness account as creative directors. The art director Brian Fraser and the copywriter Simon Learman spent seven years at Ogilvy & Mather, where they wrote ads for Guinness' long-running...

Rapier wins IPA gold for excellence in its talent development.(Brief Article)
October 1, 2004... The through-the-line agency Rapier has been commended by the IPA for its commitment to training and development. The agency, whose clients include Channel 4 and DaimlerChrysler, won gold at the IPA's second biennial Excellence in Continuous...

MindShare emerges in top spot for Media Awards nominations.(Brief Article)
October 1, 2004... MindShare has emerged as the agency with the largest number of shortlisted entries for the Campaign Media Awards. It has six shortlisted entries for its work for clients including Nike and IBM. Manning Gottlieb OMD, meanwhile, is the...

'Pretentious designer' stars in new Ikea drive.(advertising services by Karmarama)
October 1, 2004... Karmarama has created a pounds 5 million multimedia campaign for Ikea to reaffirm the brand's credentials as the home of affordable design. The TV, outdoor and press ads launch the new endline 'Elite designers against Ikea' to coincide...

Fiat ad spoofs magazine style guides.(Brief Article)
October 1, 2004... Leo Burnett is lampooning magazine style guides in its latest press campaign for the Fiat Stilo Abarth. The ad, called 'modern motoring', is aimed at men in the mid-20s to mid-30s age group. Under the heading 'The Stilo Abarth guide to...

Clarks borrows style capitals' spirit in TV spots from St Luke's.(Brief Article)
October 1, 2004... St Luke's is launching a TV brand campaign for Clarks and, in a move away from its 'Life's one long catwalk' campaign, it has created another way to communicate the enjoyment of everyday fashion. The ads, which promote a new range of...

DFGW reveals multimedia work to launch Dennis' Test Drive title.(advertising contracts)(Brief Article)
October 1, 2004... DFGW has created a multimedia ad campaign to support the launch of Dennis Publishing's monthly car magazine, Test Drive. The title, launching later this month, is positioned as a car magazine for 'normal people about normal cars', and is...

Mother pair scoops Aerial with 'Notting Hill' spot for Pimm's.(September Aerial Award for best radio ad)(Brief Article)
October 1, 2004... The Mother team of Darren Bailes and Al MacCuish has won the September Aerial Award for best radio ad. The team's 'Notting Hill revised' spot for Pimm's was judged the best ad of the month by Jeremy Carr, the creative director at Miles...

Business performance league: 1 October.(Brief Article)(Illustration)
October 1, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Media performance league: 1 October.(Advertising agencies' rankings)(Brief Article)(Illustration)
October 1, 2004... Rank Rank Agency Wins Total Total Net this last billings billings billings week week gained lost gained ...

Sky ads target pay-TV refuseniks.(advertising campaigns)(Brief Article)
October 1, 2004... BSkyB is launching a wide-ranging campaign to break down the resistance of hardcore refuseniks who still see the broadcaster as synonymous with football and films. The ten-week TV, cinema, press and outdoor initiative aims to showcase the...

Mark Elwood moves to Fallon for head of art and design post.(Brief Article)
October 1, 2004... Fallon has appointed Mark Elwood, the former head of design at Abbott Mead Vickers BBDO, to the newly created position of head of art and design. Elwood will head Fallon's design operation, Fallon Design, formerly Duffy Design, and will...

Fcuk Grooming unveils debut TV campaign.(advertising contracts)(Brief Article)
October 1, 2004... TBWA\London has created French Connection's first TV campaign showcasing its range of men's grooming products. The campaign, which will break on national television on 4 October, comprises four executions. They feature men in...

Rajar looks at electronic measuring.
October 1, 2004... Rajar has announced a timetable for upgrading its radio measurement system, including the possible introduction of an electronic system of measurement. Its schedule outlines plans to open a tender process in April 2005 following meter...

Megaposter secures Edinburgh's banner advertising contract.(Brief Article)
October 1, 2004... Megaposter has beaten competition from Clear Channel and Blow-Up Media to win the banner advertising contract for Edinburgh. The appointment marks the first time that Edinburgh has awarded a banner contract to one company - previously it...

Mondeo sells safety in ads inspired by nature.(advertising contracts)(Brief Article)
October 1, 2004... Ogilvy & Mather is using analogies from the natural world to illustrate the safety features of the new Ford Mondeo ST TDCi diesel model. The campaign comprises TV, press and poster activity to support Ford's claim that: 'Quick responses...

Corrections.(Correction Notice)
October 1, 2004... HHCL/Red Cell's 'office bike' TV ad for Pot Noodle was written and art directed by Jonathan Thake and Lee Tan, not Charlie Johnson and Vicky Ghose, as reported in Campaign on 10 September. Johnson and Ghose created the radio ad. Media...

Sure Crystal campaign uses style-setters and Ninjas.(Elida Faberge advertises Sure deodorant brand)(Brief Article)
October 1, 2004... Elida Faberge pokes fun at the Ninjas, the famous silent assassins of ancient Japan, in its first TV campaign introducing a variant of its Sure deodorant brand. The national advertising campaign, which breaks on Monday, will promote Sure...

Carb Options starts to hit back against profit-denting diets.(low-carb food)(advertises its low-carb food range)(Brief Article)
October 1, 2004... Unilever Bestfoods is beginning its counter-attack on the fad diets that have dented its profits, with advertising for its low-carb food range under the theme: 'Curb your carbs. Not your enthusiasm.' The message is being delivered in a...

Media Forum: Should a Capital-GWR merger go ahead?
October 1, 2004... What are the implications of a merger between Capital and GWR? Should advertisers be worried, Alasdair Reid asks. The City reckons the proposed merger between Capital and GWR is a pretty decent idea. The fit, the analysts argue, is neat....

Media Zeitgeist: Michael Moore takes on US healthcare despite cold feet on part of Disney's Miramax.(Brief Article)
October 1, 2004... Anything Michael Moore turns his hand to these days is bound to be newsworthy, although his latest project will inevitably be a smaller sensation than Fahrenheit 9/11. Still, we have a seemingly insatiable appetite for anything that pokes...

Media: Behind the Hype - New Postar research claims greater effectiveness.
October 1, 2004... Findings may harm outdoor if clients react by reducing their spend. The outdoor industry was in celebratory mood at the recent Outdoor Advertising Association conference in Barcelona. And it's an industry that doesn't have a problem in...

Media Headliner: Bullish Bowley claims he can sell ad-funded programming.
October 1, 2004... The former Carlton TV sales chief bounces back with a new venture. Jeremy Lee reports. After several false starts in the 90s, advertiser-funded programming is back in vogue. Talk to any agency or production company and they will most...

Media: Perspective - GMTV should keep independence for advertisers' sake.
October 1, 2004... Real men don't watch GMTV. If they're anything like me, they watch golf and football on Sky, The Sopranos on E4 and post-football action films on ITV. But then I always go and fail the real man test. I actually like salad and quiche (not...

Media Spotlight: Nielsen media leagues spark inevitable grumbling.
October 1, 2004... The figures do not back the belief that bigger is always better, Alasdair Reid writes. The league table never lies. That's what they say, isn't it? Well, in some football circles, at least. Don't say it in the hearing of some agency...

Media: Strategy of the Week - Super Noodles targets hungry twentysomethings.
October 1, 2004... The ads run at the times the target audience most want a snack. The success of Batchelors Super Noodles is a strange phenomenon. Advertising has played a key part in turning a gloopy mess of carbohydrates into something with a...

Close-Up: Newsmaker - A year in the life of the first quality compact editor.
October 1, 2004... The Independent's Simon Kelner has his sights set on The Guardian. It's become a sport across the national newspaper business to take credit for The Independent's decision to launch a compact edition. Everybody reckons they thought of...

Close-Up: On the Campaign Couch ... with JB.(Jeremy Bullmore)(Interview)
October 1, 2004... Q: Dear Jeremy, I'm a new-business director at a media agency and my agency is currently pitching for a media owner's account, and it's a big piece of business. Historically, our share of adspend has been low to this media owner but the client...

Close-Up: Live Issue - Will Havas be the purchase to tame the 'Breton buccaneer'?
October 1, 2004... Vincent Bollore's image is that of a raider not media mogul, Mark Tungate says. French stockbrokers call him the 'Breton buccaneer' but until a couple of weeks ago, few people in the media community had heard of Vincent Bollore. Even in...

World: Stuart Elliott in America.
October 1, 2004... New York is the town where, the song goes, if you can make it there, you'll make it anywhere. Perhaps that's the strategy behind a sudden spate of shifts at the top of major agencies in the Big Apple. Bartle Bogle Hegarty, Lowe & Partners...

World: Analysis - Naked gathers its forces as it prepares for launch in the US.
October 1, 2004... Are US advertisers ready to embrace the Naked style of planning, Lucy Aitken asks. Naked has been busy spreading its gospel. It has officially opened in Oslo and Sydney, complementing offices in London and Amsterdam. Naked in North America...

World: New-Business Analysis - Six names in the hat for dollars 180m US Army account.
October 1, 2004... Ad agencies are bidding to recruit American soldiers again. The mandatory five-year review of the lucrative dollars 180-million US Army account is well under way, with sources placing five New York-based agencies on the shortlist with the...

World: Medium of the week - Magazine's readers aspire to live in Trump's world.
October 1, 2004... The magnate's eponymous luxury lifestyle title aims to woo an upmarket audience. Now that he has conquered US television, the property tycoon Donald Trump has set his sights on the nation's newsstands. Even outside the US, where he is...

World: Gallery.
October 1, 2004... Bunderberg Rum - Leo Burnett Australia Diageo is aiming to reinvent the Australian spirit Bunderberg Rum - affectionately known as Bundy. The new campaign, which stars a talking polar bear, intends to dispel the myth that Bundy is a drink...

World: My Portfolio - Joseph Kahn.(Biography)
October 1, 2004... It is three in the morning and the director Joseph Kahn is at home in LA, slap-bang in the middle of editing a promo he shot in Sydney for the punk-pop band Blink 182. 'I've tried to demolish any sort of style I have,' Kahn says. 'With each...

Editorial: IPA's DM code need not cause division.(Direct Marketing)
October 1, 2004... Imposing law and order on the direct marketing industry has never been easy. For one thing, it has always attracted more than its fair share of maverick operators, most of whom can thumb their noses at rules and regulations from the comfort of...

Law finds marriage the strongest unit.(Brief Article)
October 1, 2004... Never work with children or animals, according to the old showbiz adage. Judging by the experience of the founding partners of BoymeetsgirlS&J, married couples ought to be added to the list. Last week, the industry was awash with stories...

Opinion: Perspective - Are media owners becoming the new ideas men?
October 1, 2004... It is the sign of a good advertising campaign when almost everyone involved in the process claims ownership of the idea. The turkey, of course, is always a bastard. So across the span of Campaign's awards season, it's not unusual to see...

Opinion: Newland on ... Ariel.
October 1, 2004... Eskimos clearly research well. Given the miniscule proportion of the world's population that they actually make up, they appear in a lot of ads. There was Alliance & Leicester's bemused Innuit, Guinness Extra Cold has cast one in its current...

The McGann Eight.(McCann Erickson-London)
October 1, 2004... Rupert Howell has hired his dream team to lead McCann Erickson London back to the top. But are they hungry enough, Claire Billings asks. Transforming the giant that is McCann Erickson London is a task from which most would shy away. Not...

Private View: Paul Briginshaw, the creative director at Miles Calcraft Briginshaw Duffy.
October 1, 2004... What a daily roller-coaster ride this game is, eh? You win a pitch, get a good ad through or win a gong and there's no better job in the world. But lose a pitch, get work blown out, miss out in the awards and it can be grim. (Do people in...

Diary: Paranoia holds sway over pitch after client shows no Muller love.(Brief Article)
October 1, 2004... There's love and there's Muller love. There's also trust and there's Muller trust, which, as far as agencies are concerned, extends about the same distance Grumpy the dwarf could chuck a tanker full of sour milk. All's fair in love and...

Diary: Vandals deface AMV's bar (and good name).(Abbott Mead Vickers/BBDO Ltd.)(Brief Article)
October 1, 2004... Abbott Mead Vickers BBDO is renowned as an agency that prides itself on exemplary behaviour and gentlemanly conduct. However, even the most diligent and dutiful members of staff need to let their hair down from time to time. And where...

Diary: Travis blown away by hurricane double act.(Brief Article)
October 1, 2004... Somebody up there seems to have taken exception to Peter Travis's purchase of a place in the Florida sun. Regular readers of this page will know how the chief executive of cdp-travissully had the wind put up him when his Jensen Beach holiday...

Diary: Agency teams feel the heat while pitching in Sainsbury's sweatbox.(Brief Article)
October 1, 2004... Talking of pitches, Diary wonders what Sainsbury's Bank was trying to ascertain about its agencies in last week's contest for its business. It has certainly turned into a bit of a mystery among those involved. Of course, the pitch...

Diary: Express aims to profit at expense of callers.(Brief Article)
October 1, 2004... Hats off to Richard Desmond. At a time when the newspaper industry is plagued by plummeting circulations, Desmond has come up with an ingenious new way to generate revenue. As you may or may not know, Desmond's Express Group is moving out...

Diary: You must remember.
October 1, 2004... Well done Mike Turnbull of The Bank who won last week's quiz. The answers were: 1. Barclays; 2. News of the World; 3. Walkers. The theme was Sir Bobby Robson. This week, we want you to identify the ads and the theme. Fax your answers to...

Diary: Pick of the week - TBWA\London/French Connection.(Brief Article)
October 1, 2004... Emma Barns enjoys TBWA\London's latest French Connection ads: 'Somehow, French Connection manages to criticise advertising in an ad and get away with it. It takes the irreverent Fcuk spirit to a new level and, in a move unlikely to work for...

Diary: Turkey of the week - J. Walter Thompson/AXA Sun Life.(Brief Article)
October 1, 2004... Ian Darby is unequivocal about J. Walter Thompson's ad for AXA Sun Life: 'I hate everything about this commercial, from beginning to end. A smug man riding on roller coasters and merry-go-rounds doesn't seem very life-affirming to me. Mind you,...

Renault plots media review.
October 8, 2004... Renault has fired the starting gun on a review of its pounds 350 million pan-European media planning and buying account, and has contacted networks with a view to conducting a pitch in the first quarter of 2005. The news is a blow to the...

BBC signals defiant stance over Ofcom's regulatory ambition.(Brief Article)
October 8, 2004... The BBC has warned Ofcom not to interfere in the regulation of the Corporation in its response to the regulator's draft broadcasting codes. In its submission, the BBC reiterated that it was for the BBC governors, not Ofcom, to regulate the...

Networks line up as Hertz rethinks brand strategy.(Hertz (U.K.) Ltd.)(Brief Article)
October 8, 2004... Hertz, the car rental company, is seeking a creative agency to develop a pan-European campaign to inject new life into the brand. Hertz, which is approaching agencies directly, is talking about bringing brand value into a market that has...