Campaign articles from October 2003

Campaign archives from October 2003

Govt threatens junk food TV ad ban.(Brief Article)
October 3, 2003... The Government is to impose tougher controls over TV ads for 'junk food', amid growing fears that commercials are encouraging unhealthy diets among children. This could lead to a ban on TV ads aimed at children if the food and ad...

Mother hires former Nike chief de Florio as New York partner.(Rob de Florio)
October 3, 2003... Mother has picked Rob de Florio, the former advertising director of Nike, to complete the four-strong management line-up at its New York agency. De Florio joins Andrew Deitchman, who moved to Mother from WPP's Red Cell in June, and the...

W&K's Amy Smith quits for Australia.(resigns from Wieden & Kennedy London)
October 3, 2003... Amy Smith, the managing director of Wieden & Kennedy London, is leaving the agency. Smith, 37 and four months pregnant, is going back to her native Melbourne and may return to the communications business in Australia after the birth of her...

Twentieth Century Fox calls pounds 135m media review.(Brief Article)
October 3, 2003... Twentieth Century Fox is reviewing its estimated pounds 135 million pan-European media agency arrangements. The film distributor, owned by News Corporation, is in talks with its roster agencies and has contacted at least one non-roster...

B&Q picks JWT over ZenithOptimedia for pounds 33m planning task.( J. Walter Thompson )(Brief Article)
October 3, 2003... WPP's J. Walter Thompson has won the pounds 33 million B&Q media planning account. The win contradicts an announcement by ZenithOptimedia in August, in which it claimed it had won the business after the retailer's decision to move it out...

Naked hires Dawes to lead expansion.(Naked Communications has hired Jason Dawes)(Brief Article)
October 3, 2003... Naked Communications has hired Adidas' global head of media to lead its expansion outside the UK. Jason Dawes joins Naked to run its Amsterdam office and spearhead its drive to win business from clients in continental Europe while forging...

France Telecom splits pounds 500m pan-Euro role.(Brief Article)
October 3, 2003... Media Planning Group is bracing itself for a wave of redundancies following its loss of the pounds 54 million Orange UK media account. The numbers are unclear but Initiative Media, which won the UK Orange account as part of France Telecom's...

De Yturbe moves to head new-business structure for Havas.(Brief Article)
October 3, 2003... Havas has appointed Jean de Yturbe, the former chief of the Bates network in Europe, to re-energise the new-business drive at the troubled Havas Group. As the director of business development, he will help set up and co-ordinate a new...

Ingram Partnership acquires Butterfield8.(Brief Article)
October 3, 2003... The Ingram Partnership, the marketing and communications consultancy set up by Chris Ingram, the founder and former chairman of Tempus, has acquired the brand strategist Butterfield8. Butterfield8 becomes the third company to be acquired by...

Joshua hires Storey and Christodoulou to build integration.(Brief Article)
October 3, 2003... The Joshua executive creative director, Mitch Levy, has lured the award-winning below-the-line creative team Brian Storey and Xanthos Christodoulou from EHS Brann. The duo will become the creative directors, reporting to Levy. By bringing...

Dell picks BMP DDB to raise its profile in European countries.(Brief Article)
October 3, 2003... Dell, the US computer manufacturer, has picked BMP DDB to handle the pounds 90 million task of building its brand across Europe. The agency's brief is to raise Dell's awareness in key European markets including France, Germany and Ireland,...

Orange and Abbey clients to speak at Campaign Creative Conference.(Brief Article)
October 3, 2003... Two influential clients will be speaking at this year's Campaign Creative Conference on 7 October. Jeremy Dale, the brand marketing director for Orange UK, and Angus Porter, the customer propositions director at Abbey will be joined by...

Carlton and SMG in contract fight.(Brief Article)
October 3, 2003... Carlton TV is suing Scottish Media Group for breach of contract. Carlton is believed to have issued a writ regarding an agreement over the amount that Carlton receives from SMG for handling its airtime sales. Carlton Sales represents sales...

Charles Moore gives up editor's chair at The Daily Telegraph.(Brief Article)
October 3, 2003... The Daily Telegraph's editor, Charles Moore, is stepping down after eight years. He is succeeded by Martin Newland, 42, the former deputy editor of the National Post in Canada and a former home editor of The Telegraph. A statement from...

Tony Manwaring set to return to Initiative.(Initiative Media)(Brief Article)
October 3, 2003... Tony Manwaring, the former chairman of Initiative Media, is returning to the agency he left three years ago. Manwaring will take the role of communications director, which was vacated by Tim Allnutt. Allnutt resigned to join Naked Inside, a...

St Luke's presents a branding campaign for Black & Decker.(Brief Article)
October 3, 2003... St Luke's is attempting to get on to the roster of the DIY and drill specialist Black & Decker and is presenting branding ideas for one of its products. The agency is believed to be the only participant in the process, which is not...

HOTLINE: Bartle Bogle Hegarty promote Russell Ramsey.(Brief Article)
October 3, 2003... Bartle Bogle Hegarty has promoted Russell Ramsey to the position of deputy executive creative director, making him the heir apparent to the executive creative director, John O'Keeffe. This follows Ramsey's near defection to WCRS earlier this...

HOTLINE: Grey London moves stage nearer completion.(Brief Article)
October 3, 2003... Grey London has moved a stage nearer the completion of its new management front line with the appointment of Sara Bennison to the newly created role of head of account management. A former J. Walter Thompson and D'Arcy manager, she joined Bates...

HOTLINE: Carat launches glossy magazine called Roost.(Brief Article)
October 3, 2003... Carat has launched a glossy magazine called Roost to showcase its consumer thinking. With a print-run of 5,000 copies, the 68-page magazine will be distributed free to clients and sold on newsstands. It carries advertising from existing Carat...

HOTLINE: Sky Bet appoints Leeds agency Phillipson Ward.(Phillipson Ward Longworth Camponi and DS Emotion appointed to handle creative work on ad account)(Brief Article)
October 3, 2003... Sky Bet, BSkyB's betting and gaming business, has appointed the Leeds agency Phillipson Ward Longworth Camponi and the new-media shop DS Emotion to handle creative work on its pounds 4 million account. Media planning and buying remains with...

HOTLINE: Tim Brown quits DFGW to join Vallance Carruthers.(Vallance Carruthers Coleman Priest)(Brief Article)
October 3, 2003... Tim Brown, the DFGW deputy creative director responsible for the BBC Freeview 'face-off' campaign, is quitting to join Vallance Carruthers Coleman Priest. Brown, 32, a copywriter, joined DFGW six years ago from D'Arcy. His appointment will...

HOTLINE: Leagas Delaney appointed to spearhead campaign.(Brief Article)
October 3, 2003... Leagas Delaney has been appointed to spearhead The Conservative Party's advertising campaign for Steven Norris, its candidate in next year's election for the Mayor of London. The agency won the account following a shoot-out against Banks...

HOTLINE: McCann-Erickson Business Communications secures brief.(Brief Article)
October 3, 2003... McCann-Erickson Business Communications has secured a pounds 4 million brief from Action Energy, the government-funded energy-efficiency campaign.

HOTLINE: Teletext shortlists agencies.(for its media account)(Brief Article)
October 3, 2003... Teletext has shortlisted ZenithOptimedia, Vizeum, John Ayling & Associates and I-level to pitch for its pounds 6 million media account. The incumbent, Manning Gottlieb OMD, will not repitch.

HOTLINE: Sir Niall Fitzgerald to receive award.
October 3, 2003... Sir Niall Fitzgerald, the chairman and chief executive of Unilever, is to receive the next Publicity Club of London Cup at The Butchers' Hall on Thursday 20 November. The award recognises in particular his contribution to brand management, the...

HOTLINE: ITV wins rights for coverage of England's Euro match.
October 3, 2003... ITV has won the rights to show exclusive terrestrial coverage of England's Euro 2003 qualifying match against Turkey on 11 October. This follows government pressure for a terrestrial broadcaster to show the game to discourage fans from...

HOTLINE: Sky beats self-imposed deadline.(Brief Article)
October 3, 2003... Sky has beaten its self-imposed deadline to acquire seven million subscribers by the end of 2003 by three months. As of 30 September, the broadcaster claimed to have 7,015,000 direct-to-home subscribers. It has set itself the new target of...

HOTLINE: Mediaedge:cia rebrands its sponsorship division.(Brief Article)
October 3, 2003... Mediaedge:cia has rebranded its sponsorship division, Total Sponsorship, as MEC:Sponsorship.

HOTLINE: Study on Agency Performance to be discussed at seminar.(Brief Article)
October 3, 2003... Willott Kingston Smith's study on Agency Performance will be discussed at a seminar on 15 October followed by a panel discussion on the current and future impact of procurement with Emma Nussey from Abbott Mead Vickers BBDO, John Blakemore and...

DLKW takes on Barton and Hutson.(Delaney Lund Knox Warren & Partners hires Steve Barton and Anna Hutson)(Brief Article)
October 3, 2003... Delaney Lund Knox Warren & Partners is looking to improve the breadth of its offering with the appointments of Steve Barton and Anna Hutson. Barton joins as the chief executive of the agency's direct and digital arm, Delaney Lund Knox...

Billetts launches US arm in response to 'demand for clarity'.(Brief Article)
October 3, 2003... Billetts, the media consultancy, is continuing its global expansion with the launch of a US operation called Media Performance Monitoring America. The company is jointly owned by Billetts, Erwin Ephron of the media company The Ephron...

Capital FM picks Vaughan to replace Tarrant.(Brief Article)
October 3, 2003... Capital Radio has ended the speculation over the future of its London breakfast show by hiring Johnny Vaughan to replace Chris Tarrant. Tarrant, who has spent 17 years hosting the show on 95.8 Capital FM, will move aside for Vaughan early...

M&S unveils new card with Y&R ad.(Brief Article)
October 3, 2003... Rainey Kelly Campbell Roalfe/Y&R has unveiled a TV campaign to support the launch of Marks & Spencer's reward credit card & More. The work aims to attract existing shoppers and card-holders to the loyalty scheme that earns the user points...

Heresy creates debut campaign for 11 88 66.(Brief Article)
October 3, 2003... Telegate AG, the German telecoms giant, is entering the UK directory enquiries market with a pounds 1 million TV drive. The campaign, created by Heresy, aims to cut through the clutter of the 118 marketplace to win Telegate an initial 3 per...

Chime appoints Jon Leach to develop its integrated operation.(Brief Article)
October 3, 2003... Chime Communications has hired Jon Leach to co-ordinate and develop its integrated offering. In the newly created role of head of integration, his brief is to ensure effective operation of a central hub of consultants which plans client...

O&M reveals Lucozade push.(Brief Article)
October 3, 2003... Lucozade Energy returns to TV this week with a campaign by Ogilvy & Mather. The drive aims to reposition the GlaxoSmithKline brand as a drink that can provide a mental boost. In one execution, 'DJ', the viewer encounters 'the...

Portland hands top UK job to managing director Thompson.(Portland Outdoor promoted Alex Thompson to chief executive)(Brief Article)
October 3, 2003... Portland Outdoor, the WPP outdoor specialist, has promoted Alex Thompson to be its new chief executive. Thompson, who was previously Portland's managing director, assumes responsibility for the UK operation from the chairman Dennis...

IPA unveils industry qualification.
October 3, 2003... The IPA has launched a major initiative to give newcomers to advertising a basic knowledge of the industry. The IPA Foundation Certificate is intended not only to answer outside criticism that the industry offers too few professional...

ITC withdraws AMV's Right Guard ad over comparison to 9/11.(Brief Article)
October 3, 2003... Abbott Mead Vickers BBDO's spot for Gillette Right Guard attracted 159 complaints to the Independent Television Commission from viewers who found it reminiscent of the terrorist attacks on the World Trade Centre. It shows an office worker...

JWT ads relaunch Golden Wonder.(TV, radio and poster advertising through J. Walter Thompson relaunches crisps brand)
October 3, 2003... The Golden Wonder crisps brand is being relaunched as an unpretentious and no-nonsense alternative to its market-leading rival Walkers. New TV, radio and poster advertising through J. Walter Thompson, the first by the agency since winning...

Fuller to add Rugby World Cup scores to London Pride TV ad.(Brief Article)
October 3, 2003... The London brewer Fuller Smith & Turner is using technology to update its TV ads with the latest England scores in its forthcoming Rugby World Cup campaign for its flagship London Pride ale. The ad uses graphic overlay technology to adapt...

Hyundai launches Getz in integrated drive.(Brief Article)
October 3, 2003... Hyundai is unveiling an integrated advertising campaign to promote its new supermini model, Getz. The work, entitled 'peace of mind', breaks this week and is led by direct marketing and online activity created by the Carlson Marketing...

Quiet Storm produces ads for Living TV show.(Brief Article)
October 3, 2003... Quiet Storm has created a series of humorous TV executions to promote Living TV's weekday evening chat show Loose Lips. The campaign, composed of six 30-second executions, has been produced in the style of the US comedy show Saturday Night...

New BBC magazine Dare unveils plans for autumn launch.(Brief Article)
October 3, 2003... BBC Magazines' new teen title, due to launch later this autumn, is to be called Dare. The teenage lifestyle title will be published fortnightly from 22 October. Preview issues will appear in Top of the Pops magazine on 7 October and...

BUSINESS PERFORMANCE LEAGUE: 3 October.(Brief Article)
October 3, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 3 October.(Brief Article)
October 3, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA: ZEITGEIST - Everybody Loves Raymond has made barely a ripple in the UK, but that may change.(Brief Article)
October 3, 2003... The US sitcom Everybody Loves Raymond finally broke the stranglehold of Friends at the Emmy Awards last week. The CBS show fought off its rival to win its first outstanding comedy series award but, despite its success since launching in...

MEDIA: FORUM - Will the tabloid Indie sell more copies?
October 3, 2003... What does the industry think of The Independent's latest tabloid venture? Is it just a gimmick, Alasdair Reid asks. It's only in the UK, as The Independent's editor, Simon Kelner, is so fond of pointing out these days, that the word...

MEDIA: BEHIND THE HYPE - More4 risks cannibalising its sibling C4 channels.
October 3, 2003... Is there enough room in the marketplace for another C4 offering? Ian Darby reports. It seems that property shows, fly-on-the-wall cookery programming and bodice-bursting tales of Henry VIII's sex life are what viewers want more of. ...

MEDIA: HEADLINER - Old-school media man set to take Billetts into global future.
October 3, 2003... Ron de Pear's experience will be a valuable asset to Billetts, Alasdair Reid says. We can count ourselves lucky in catching up with Ron de Pear at all. Our photographer has almost to ambush him between meetings as he ties up loose ends -...

MEDIA: PERSPECTIVE - Latest Initiative win makes life tougher for embattled MPG.
October 3, 2003... Well I never. Initiative Media, an agency with a UK presence as elusive as the Goa-based Lord Lucan lookalike Jungly Barry, has pulled off the new-business coup of the year. As part of a review of its pan-European media account, France...

MEDIA: SPOTLIGHT - The media operators who are sniffing around ITV.
October 3, 2003... Jeremy Lee assesses likely bidders for the merged ITV, post-Communications Act. At the end of December, the Communications Act comes into effect. It paves the way for a non-European Union company to bid for ITV, which, subject to the...

CLOSE-UP: LIVE ISSUE - Pragmatism rules as Boots holds pitch of pitches.
October 3, 2003... The pitch process devised by the brand is as big as the brief itself, John Tylee says. In terms of sheer scale, it's doubtful whether adland has ever seen anything quite like the race about to begin for the estimated pounds 90 million...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
October 3, 2003... Q: As a client I'm amazed that the people in agencies who have no vested interest in keeping costs down (creatives) are allowed free reign (perhaps you mean rein?) with the most expensive purchase an agency will ever make (commercials...

CLOSE-UP: LIVE ISSUE - Mother's main hurdle is to cut through Coke's UK ads clutter.
October 3, 2003... Mother's take on the 'Real' campaign must speak for itself, Rachel Gardner says. When Coca-Cola revealed its new advertising strategy 'think local, act local' the global ad industry knew a shake-up was on its way. More than three...

WORLD: STUART ELLIOTT IN AMERICA.
October 3, 2003... Since February, the RJ Reynolds Tobacco Company has heralded Winston cigarettes, one of its four principal brands, with a creative campaign proclaiming: 'Leave the bull behind.' Now, alas, it's the campaign that Reynolds is leaving behind, as...

WORLD: ANALYSIS- France's creative stars play a game of 'chaises musicales'.
October 3, 2003... Pascal Gregoire returns to the outfit that gave him his first ad job. Improbable though it seems, a former economics teacher has been hired to run one of the most admired ad agencies in France. Pascal Gregoire has already spent five years...

WORLD: MEDIA ANALYSIS - Nokia raises reality TV stakes with pan- Euro fashion series.
October 3, 2003... Nokia sees Fashion House as a potential pilot for the future. Fashion House, the Nokia-funded reality-TV show, was beamed on to TV screens in Italy and the UK last week, although Swedes, Danes and Norwegians will catch their first glimpse...

WORLD: MEDIUM OF THE WEEK - The Wall Street Journal pulls in Europe's 'C-suite'.
October 3, 2003... Its focus on what matters to business gives WSJ a strong appeal. This year sees the 20th anniversary of The Wall Street Journal Europe. Although it's still a fledgling compared with the 114-year-old US publication, the Journal's...

WORLD: GALLERY.
October 3, 2003... VERIZON WIRELESS - Lowe New York Who doesn't like seeing an estate agent being smacked in the face by a lamp-post? In 'whack', a spot for Verizon Wireless' Push to Talk service, the frazzled estate agent comes a cropper when she's trying...

WORLD: MY PORTFOLIO - Prasoon Pandey.
October 3, 2003... Prasoon Pandey was thrust into the limelight at seven, when one of his eight siblings cast him in theatre productions. He was soon accomplished in most backstage activities and ended up studying at The Indian Institute of Design, covering...

EDITORIAL: FSA puts food ads on trial once again.
October 3, 2003... Nothing causes the industry to wrestle with its collective conscience more frequently than the issue of snackfood advertising to children. Adland's ambivalence is easily explained - as communications professionals, they see the proliferation of...

EDITORIAL: Let's hope BHO creatives stay involved.(Brief Article)
October 3, 2003... Sad to hear the veteran creatives Ken Hoggins and Chris O'Shea are quitting the agency they helped found. A legacy of fine work, from their classic 80s press ad for Stella Artois at Lowe Howard-Spink (''My shout', he whispered') to their...

PERSPECTIVE: Global advertising alone can't rescue McDonald's.
October 3, 2003... The McDonald's ad by the DDB German shop that developed the 'I'm lovin' it' theme, is as anodyne an example of globalese as you will ever find. You can just imagine the thinking: rather than fritter away the world advertising budget on dozens...

OPINION: BEALE ON ... FIRE SAFETY.
October 3, 2003... You might by now be familiar with the story of Frank, the deceased goldfish of Trevor Beattie and thwarted star of the current McCain chips ad. Unfortunately, the advertising militia ruled that the goldfish bowl in which poor, dead Frank was to...

AGENCY PERFORMANCE LEAGUE.
October 3, 2003... The results of the top 50 agencies suggest early signs of a recovery in the industry, but it's too early to start popping the corks, Claire Beale says. Advertising's in a recession, the industry's workforce has been culled, profits are...

PRIVATE VIEW: Andrew Cracknell is open to suggestions.
October 3, 2003... Of the three activities that waste most time in a creative department (thinking up leaving cards, deciding on awards entries and writing straplines) we all know the last is the most pointless. If you've stumbled on to or inherited a good one,...

DIARY: Getting a smile out of Shearer and Thornton is a real piece of cake.
October 3, 2003... Having been raised on the mean streets of Glasgow watching Celtic among the Parkhead faithful, you would have thought that Leo Burnett's Paul Shearer would be a bit of a tough nut. Well, apparently not. It would seem that Shearer is, in...

DIARY: Isobel may have same name as a twister, but it is no tongue-twister.
October 3, 2003... It would seem an explanation is needed. Last week, Campaign accused Isobel, the venture launched by the ex-Banks Hoggins O'Shea/FCB management team, of being the most inappropriately named start-up ever. Unfortunately, this had the guys...

DIARY: One unexpected extra for American Airlines.(Brief Article)
October 3, 2003... Have you noticed anything a little bit strange about this ad for American Airlines? Nothing? Try looking closer. It's not the words. 'Fewer seats. More room to yourself.' Nope, nothing wrong there. And it's not the execution per se....

DIARY: Pick of the week - BMP DDB/Volkswagen.(Brief Article)
October 3, 2003... John Tylee finds BMP DDB's viral for Volkswagen diesels naughty but nice: 'Years of finger-wagging at my daughters about industrial language, then along comes an ad to undermine my efforts. But you'd have to be the world's biggest prude not to...

DIARY: Turkey of the week - PMA Partnership/Cantos.
October 3, 2003... Glen Mutel is having none of PMA Partnership's execution for Cantos in The Spectator: 'You can understand the idea, but a product as dry as this really needs something a bit better. But it's the naffness of the execution that really grates. The...

DIARY: Virus blows the cover on St Luke's B&D pitch.(Brief Article)
October 3, 2003... Technology. You just can't trust it, can you? Just ask the placement team who recently had a spell at St Luke's. On the day of their departure, the team sent a sincere and, admittedly, rather charming goodbye message to the entire agency,...

DIARY: You must remember.
October 3, 2003... Well done Matthew Critchley of Bates UK who won last week's quiz. The answers were: 1. Magic FM; 2. Orange; 3. VW Lupo. The theme was babies. This week, we want you to identify the ads and the theme. Fax your answers to (020) 8267...

Ikea reviews pounds 30m media account.(Brief Article)
October 10, 2003... The Swedish furniture giant Ikea is reviewing its pounds 30 million pan-European media planning and buying arrangements. The home furnishings retailer, which is big in markets including Sweden, the UK and Germany, currently uses agencies on...

COI revamps along agency lines to put clients at forefront.(Brief Article)
October 10, 2003... COI Communications is restructuring in a bid to improve client effectiveness. The new structure, which is expected to be in place by the end of the financial year, will separate the individual disciplines within COI's marketing...

Duff poised to win top ITV sales post.
October 10, 2003... Graham Duff, the chief executive of Granada Enterprises, has emerged as frontrunner to lead ITV's sales team following the Government's approval of a Carlton and Granada merger. His rival Martin Bowley has pocketed healthy bonuses during...

BMP DDB triumphs at Campaign Poster Awards.(Brief Article)
October 10, 2003... BMP DDB has scooped the gold for best individual poster at the Campaign Poster Awards for its 'elepump' ad for Volkswagen. 'Elepump' also picked up the best six-sheet and best 48-sheet awards. The agency also won best IT and consumer...

Agencies line up as Harrods calls pitch for creative ad brief.(Brief Article)
October 10, 2003... Harrods is talking to agencies about a brief to develop its January sale ad campaign, in a move that could lead to a full creative review next year. The store's existing agency, Leagas Delaney, will be given first crack at the brief....

CARLTON GRANADA MERGER: Rival broadcasters deny merger after Govt greenlights a single ITV.
October 10, 2003... Commercial TV broadcasters are denying that they will be forced to merge their sales operations after the trade secretary, Patricia Hewitt, gave the green light for a single ITV sales house. 'There's no intention to merge us into ITV and we...

CARLTON GRANADA MERGER: ITC and Ofcom begin hunt for adjudicator to settle disputes.
October 10, 2003... The appointment of an independent adjudicator to rule on disputes between the merged ITV and the advertising community is one of the most contentious parts of the trade secretary Patricia Hewitt's remedy ruling. The Independent Television...

CARLTON GRANADA MERGER: Countdown to a single sales house.
October 10, 2003... 1993: Channel 4's advertising sales is separated from ITV's with launch of sales division, headed by Andy Barnes. Overdealing at Yorkshire Tyne-Tees hits the headlines. Sales house MAS, run by Craig Pearman and Tess Alps, collapses as a...

CARLTON GRANADA MERGER: Industry divided by Patricia Hewitt's decision.
October 10, 2003... NICK THEAKSTON, investment director, MindShare 'There's both good and bad to come out of the decision. Overall, ITV is in terminal decline and this may stop the rot. 'But the rollover contracts put a vice-like grip on the status quo....

CARLTON GRANADA MERGER: Merger adds weight to plans for TV body to promote medium.
October 10, 2003... The prospect of a TV industry marketing body has moved a step closer with the approval of the ITV merger. TV chiefs had ruled out the creation of the equivalent of a Radio Advertising Bureau or Newspaper Marketing Agency until ITV's future...