Campaign articles from October 2001

Campaign archives from October 2001

Ingram quits Saatchis for McCann.(Brief Article)
October 5, 2001... Saatchi & Saatchi's executive chairman, Tamara Ingram, has quit the agency to take over Ben Langdon's former role as the chairman and chief executive of McCann-Erickson in the UK. Ingram spent 16 years with Saatchis, becoming the chief...

PHD picks up 20m [pounds sterling] media task to ease London congestion.(PHD Compass contracted for public service advertising)(Brief Article)
October 5, 2001... PHD has won the 20 million [pounds sterling] Transport for London media planning and buying account. The agency will handle media planning and buying across the transport infrastructure of London, including the London Underground service...

Omnicom mulls CDD tie-up as Mercedes moves.(advertising contracts with auto makers)(Brief Article)
October 5, 2001... Omnicom has emerged as the favourite to replace Testa as the financial backer of the CDD agency start-up. News of a possible deal has raised speculation that Peter Mead, Omnicom's deputy chairman, will become chairman of the fledgling shop...

Coke u-turn sees O&M on UK roster.
October 5, 2001... Ogilvy & Mather announced yesterday that it had won the global Fanta and Sprite accounts owned by Coca-Cola, in a move that flies in the face of the soft drink giant's much-vaunted "think local, act local" strategy. The Sprite and Diet...

OMD triumphs after four-way contest for PSA's 500m [pounds sterling] media.(Brief Article)
October 5, 2001... PSA has split its 500 million [pounds sterling] media buying and planning account between OMD and Media Planning Group. The move sees OMD UK take 80 million [pounds sterling] in billings following Carat's resignation this year. OMD has...

Agencies must hold their nerve and ride out economic storm.(Brief Article)
October 5, 2001... What a delight it would have been to retreat into the warm and gentle world of the historic Shell posters adorning the walls at the History of Advertising Trust's 25th birthday party this week. Their proud proclamation that "You can be sure of...

WPP extends deadline for Tempus Group deal.(Brief Article)
October 5, 2001... WPP is playing for time by extending the offer period for its 437 million [pounds sterling] takeover bid for Tempus Group after receiving a majority vote in favour of the deal from Tempus shareholders. Sir Martin Sorrell, WPP's chief...

Marc Bedwell exits MediaVest as shop announces redundancies.(Brief Article)
October 5, 2001... MediaVest is parting company with its head of press, Marc Bedwell, as part of a series of redundancies across the agency. The agency's research and insight director, Keith Donaldson, is also included in a total of six redundancies, which...

TBWA rebukes criticism of negative election advertising.(Brief Article)
October 5, 2001... by our Parliamentary correspondent TBWA\London has hit back at criticism that it relied too heavily on negative advertising when it helped Labour to victory in the June general election. Andrew McGuinness, the agency's managing...

BMW hires McCann Windsor to oversee motorcycle account.(Brief Article)
October 5, 2001... BMW has moved its motorcycle business into McCann-Erickson Windsor in an effort to shake off the conservative image of the machines. A specialist magazine and direct marketing campaign will begin before the end of the year, marking what...

AMV announces first cuts to staff.(Brief Article)
October 5, 2001... The advertising downturn has sparked further job cuts among Britain's agencies, with Abbott Mead Vickers BBDO and HHCL & Partners announcing a total of 31 redundancies, and M&C Saatchi admitting it will be following suit. The latest round...

OMD Europe tempts Capital marketer to new-business post.(Brief Article)
October 5, 2001... Capital Radio's strategic marketing director, Nikki Mendonca, is quitting to take charge of new business and marketing at OMD Europe. As the director of marketing, Mendonca will define and promote the OMD brand in 26 countries across...

Heathrow Express to rethink DM business.(Brief Article)
October 5, 2001... Heathrow Express, the rail service that runs between Paddington and Heathrow, is reviewing its advertising and direct marketing agency requirements. Black Cat, the below-the-line agency owned by J. Walter Thompson, currently handles...

Stubley vacates job at Outrider to begin start-up operation.(Brief Article)
October 5, 2001... David Stubley, the managing director of the Tempus-owned digital agency Outrider, has left to launch his own venture. Stubley, who established Outrider in the UK in 1998 and was previously a director at Channel 4, is launching a business...

Manchester's Cheetham Bell JWT has been appointed to handle the creative assignment.(Brief Article)
October 5, 2001... Manchester's Cheetham Boll JWT has been appointed to handle the creative assignment on a 1 million [pounds sterling] campaign to raise the profile of United Utilities as the north west's water provider. The agency, which won the business in a...

Michael Grade is to succeed Sir George Russell.(Brief Article)
October 5, 2001... Michael Grade is to succeed Sir George Russell as the chairman of Camelot. The former chief executive of Channel 4 will join the lottery operator in January.

Immediate Sales, the M&C Saatchi fast turnaround specialist.(Brief Article)
October 5, 2001... Immediate Sales, the M&C Saatchi fast turnaround specialist, has appointed Julie MacIntyre-Ure as a director for building its sales promotion business. She previously worked at Mustard.

Channel 4 is to use text messaging for the first time.(Brief Article)
October 5, 2001... Channel 4 is to use text messaging for the first time to support its promotion of factual programming. It has appointed Flytxt to run the campaign to support advertising for the coming autumn season.

Rose Hackney Barber is creating an alliance with Believe Media.(Brief Article)
October 5, 2001... Rose Hackney Barber is creating an alliance with Believe Media. Believe's roster, which includes the directors Sanji, Floria Sigismundi and Jayson Moyer, will work out of Rose Hackney Barber, but will still be represented by its executive...

Publicis has acquired the San Francisco-based interactive and direct response agency Fusion DM.(Brief Article)
October 5, 2001... Publicis has acquired the San Francisco-based interactive and direct response agency Fusion DM, and will merge it with the San Francisco office of its below-the-line specialist, Publicis Dialog. The enlarged operation will become the largest...

Bowmans Capsule, the record company run by Richard Burdett.(Naked advises on communications)(Brief Article)
October 5, 2001... Bowmans Capsule, the record company run by Richard Burdett, the former vice-chairman of CIA, has appointed Naked to advise on its communications strategy. Bowmans Capsule releases its first recording early next year.

Wild Brain, a new creative services company.(formed in London)(Brief Article)
October 5, 2001... Wild Brain, a new creative services company specialising in animation for commercials, TV and film, has launched in London. The company is headed by Mike Smith, who founded Felix Films in the 80s, and Nikki Kefford. The director Tom Gravestock,...

The Daily Telegraph is to serialise the Weakest Link.(Anne Robinson autobiography)(Brief Article)
October 5, 2001... The Daily Telegraph is to serialise the Weakest Link presenter Anne Robinson's autobiography from 8-12 October. The serialisation will be promoted through TV ads over the weekend.

TBWA\GGT Direct has pulled out of the ITV Digital direct marketing pitch.(Brief Article)
October 5, 2001... TBWA\GGT Direct has pulled out of the ITV Digital direct marketing pitch. Craik Jones Watson Mitchell Voelkel, Blue, Black Hole and Joshua will pitch for the account.

The actress Emily Woof is to direct commercials.(for Whatever Pictures)(Brief Article)
October 5, 2001... The actress Emily Woof is to direct commercials through the short film production company Whatever Pictures. The actress -- whose film credits include The Full Monty, This Year's Love and Daylight Robbery -- has just finished directing her...

H30 Films has signed the award-winning drama and comedy directors Peter Lydon and Matt Lipsey.(Brief Article)
October 5, 2001... H30 Films has signed the award-winning drama and comedy directors Peter Lydon and Matt Lipsey to direct commercials. Lydon's documentary credits include BBC's Arena, and his drama work includes Ballykissangel, Hope and Glory and the new...

Prosper Riley-Smith, one of the founders of the research company Davis Riley Smith McClay.(dies from liver cancer)(Brief Article)(Obituary)
October 5, 2001... Prosper Riley-Smith, one of the founders of the research company Davis Riley Smith McClay, has died from liver cancer. A former BMP planner, he was an ex-chairman of the Association of Qualatitive Researchers.

Smoke & Mirrors has launched Toy Box.(to offer script services)(Brief Article)
October 5, 2001... Smoke & Mirrors has launched Toy Box, a new facility that will offer services including scripts with straightforward treatments and effects content. The service have been launched in the wake of tightening production budgets.

St Luke's unveils BT Business ads.(Brief Article)
October 5, 2001... St Luke's has unveiled its first national press, poster and radio work for BT Business since winning the account from M&C Saatchi five weeks ago. The campaign will build on the core creative idea that it developed for BT's corporate...

CHJM produces DM mailing to support PlayStation 2 game.(Claydon Heeley Jones Mason creates Sony PlayStation 2 direct marketing campaign)(Brief Article)
October 5, 2001... Claydon Heeley Jones Mason has created a direct marketing campaign to back the launch of a football game for Sony PlayStation 2. The DM campaign supports the launch of This is Football 2002 and also offers money off a PS2 for friends of the...

M&C Saatchi lands Holmes Place account.(Brief Article)
October 5, 2001... The Holmes Place chain of health clubs has appointed M&C Saatchi as its first agency with a brief to extend its appeal to people who feel too intimidated to step inside. The company, which has 61 clubs in the UK and continental Europe, is...

Anheuser-Busch drops OMD to go in-house.(Bussch Media Group Inc. to replace OMD UK)(Brief Article)
October 5, 2001... Anheuser-Busch, the owner of Budweiser and Michelob, is ditching OMD UK and taking its 19 million [pounds sterling] media planning and buying in-house. It will be handled from the first European branch of Busch Media Group,...

BA to slash spending after terrorist attacks.(British Airways, World Trade Center and Pentagon attacks)(Brief Article)(Statistical Data Included)
October 5, 2001... British Airways is to make huge cuts to its 15 million [pounds sterling] advertising spend in the wake of the terrorist attacks in the US. The airline said that it is reviewing its advertising spend but has yet to decide how much it is...

Walsh Trott secures Daihatsu's creative account worth 4m [pounds sterling].(Walsh Trott Chick Smith)(Brief Article)
October 5, 2001... Walsh Trott Chick Smith has grabbed the 4 million [pounds sterling] creative account for Daihatsu after a pitch against McCann Central and Ron Leagas' agency, Edge GMC. The incumbent, Wallis Tomlinson, which continues to handle Daihatsu's...

Davies quits after failing to win BDH's top creative post.(Ken Davies resigns BDH/TBWA)(Brief Article)
October 5, 2001... BDH\TBWA's creative director, Ken Davies, has left the agency after failing to secure the top creative post in a management restructure. The agency considered Davies and the joint creative director, Danny Brooke-Taylor, for a single...

Euro RSCG Wnek Gosper has retained the 14 million [pounds sterling].(Euro RSCG Wnek Gosper retains Abbey National account)(Brief Article)
October 5, 2001... Euro RSCG Wnek Gosper has retained the 14 million [pounds sterling] Abbey National account following a pitch against Ogilvy & Mather, St Luke's and Fallon. The agency, which has held the account for seven years, will work with the bank to...

Burger King has parted with McCann-Erickson.(Brief Article)
October 5, 2001... Burger King has parted with McCann-Erickson Worldwide on its $400 million ad account just nine months after the agency was awarded the fast-food retailer's business. Advertising Age

Glaxo SmithKline has appointed MediaCom UK.(Brief Article)
October 5, 2001... Glaxo SmithKline has appointed MediaCom UK as its centralised media planning and buying agency for its UK consumer and nutritional healthcare businesses. The agency pitched against Carat, CIA and Universal McCann. Campaign Live

Air Iberia is talking to six agencies about its multimillion-pound international account.(Brief Article)
October 5, 2001... Air Iberia is talking to six agencies about its multimillion-pound international account. The incumbent, Tiempo BBDO, Publicis, Young & Rubicam, Vitruvio Leo Burnett, McCann-Erickson and FCB Tapsa are pitching. Marketing Week

Twiggy, the successful 60s model, has been axed.(leaves television program, This Morning)(Brief Article)
October 5, 2001... Twiggy, the successful 60s model, has been axed from the daytime television show This Morning after only four weeks. She will be replaced by Fern Britton, who has been persuaded to return early from her maternity leave. Media Guardian

Cadbury Schweppes is suing PepsiCo.(Brief Article)
October 5, 2001... Cadbury Schweppes is suing PepsiCo for alleged anti-competitive behaviour, claiming that it stifled sales of the soft drink 7-Up in several fast-food chains in the US. Cadbury claimed that sales of its drink fell by 60 per cent in US...

Bomb-proof bins are set to be introduced by Trash.(Trash Media)(Brief Article)
October 5, 2001... Bomb-proof bins are set to be introduced by Trash Media in a move that could make it possible to re-install bins in populated areas, such as railway stations and London streets. Trash Media claims the new bins will be able to detect the...

ITV's primetime ratings have dropped below.(30 percent for seven-day period)(Brief Article)(Statistical Data Included)
October 5, 2001... ITV's primetime ratings have dropped below the key 30 per cent mark over a seven-day period for the first time. The latest ratings figures show that the station's average viewing share between 6pm and 10.30pm fell to 29.5 per cent last week....

The European Commission has shelved plans.(for ban on tobacco promotions)(Brief Article)
October 5, 2001... The European Commission has shelved plans for a ban on Europe-wide sales promotions of tobacco products amid fears of lawsuits from national governments and manufacturers. Financial Times

The sales teams of Tesco.com and iVillage UK.(Brief Article)
October 5, 2001... The sales teams of Tesco.com and iVillage UK have merged in a move which sees the iVillage sales team taking responsibility for all Tesco.com advertising sales. General release

Tessa Jowell, the culture secretary, has suggested.(that parts of the BBC fall under Ofcom control)(Brief Article)
October 5, 2001... Tessa Jowell, the culture secretary, has suggested that parts of the BBC could be brought more fully under the control of Ofcom, the new communications regulator. At the Labour Party conference, Jowell said there were "at least three" areas...

Euro RSCG resurrects Del Monte man.(television campaign supports Fruit Express launch)(Brief Article)
October 5, 2001... The man from Del Monte is returning to television to back the launch of a product called Fruit Express. The advertising is the first created by Euro RSCG Wnek Gosper since it won the account in August from Delaney Lund Knox Warren &...

Craik Jones pushes fear of looking `sad' for ATOC press work.
October 5, 2001... Craik Jones Watson Mitchell Voelkel is taking the Young Persons Railcard into youth lifestyle publications for the first time in a press campaign. The eight-month push for the Association of Train Operating Companies will target the 16- to...

Banks Hoggins unveils `quality' Waitrose ads.(Banks Hoggins O'Shea/FCB introduces Waitrose marketing campaign)(Brief Article)
October 5, 2001... Waitrose is underlining its support for Britain's beleaguered farmers by running TV advertising it was forced to postpone earlier this year when the foot-and-mouth epidemic was at its height. The commercial, promoting the quality of the...

Roose highlights TXU staff's helpfulness in debut work.(Roose and Partners launches TXU Europe marketing campaign)(Brief Article)
October 5, 2001... The American-owned energy company TXU Europe is trumpeting its high standards of customer service in the launch campaign for its new gas and electricity brand, TXU Energi. Two 30-second TV ads through Roose & Partners illustrate the...

Gooden and Walker defect from TBWA to Wieden & Kennedy.(Ben Walker and Mat Gooden)(Brief Article)
October 5, 2001... Wieden & Kennedy London has lured the creative duo Ben Walker and Mat Gooden from TBWA\London. The team will work across the agency's range of accounts, which include Nike and the recently acquired Honda business. The team, which has...

Business performance league: 5 Oct.(advertising agency billings)(Brief Article)(Illustration)(Statistical Data Included)
October 5, 2001... Business performance league: 5 Oct Rank Rank Agency Total Total Net this last billings billings billings week week gained loss ...

Media performance league: 5 Oct.(advertising agency billings)(Brief Article)(Illustration)(Statistical Data Included)
October 5, 2001... Media performance league: 5 Oct Rank Rank Agency Total Total Net this last billings billings billings week week gained loss gained...

Research shows fall in outdoor effectiveness.(Brief Article)(Statistical Data Included)
October 5, 2001... Poster effectiveness has fallen to its lowest level in ten years, according to new industry research. Average awareness for poster campaigns fell to just 29 per cent across 2000 and 2001, compared with average awareness levels of 35 per...

BBC1 launches Linda Green campaign.(marketing campaign for new television program)(Brief Article)
October 5, 2001... BBC Creative Services has devised a major marketing push for BBC1's new comedy drama, Linda Green. Starring Liza Tarbuck as a "sassy, northern single lass", BBC is calling the Liverpool-based series the "highlight" of its autumn schedule....

HAT to compile ads featuring non-white people for research.(History of Advertising Trust)(Brief Article)
October 5, 2001... The portrayal of ethnic minorities in ads over the past 130 years is to be the subject of a major research programme by the industry's historians. The initiative is one of the most ambitious ever attempted by the History of Advertising...

Miracle Media nabs Deepgroup CEO to drive multimedia service.(Miracle Media Group hires Gary Lockton)(Brief Article)
October 5, 2001... Miracle Media Group has appointed Gary Lockton, the founder of Deepend, to be the chief executive of its North Creative division following the collapse of Deepgroup last week. Lockton has worked closely with Miracle Media's managing...

New Grand Marnier ads set to pitch the drink at trendy bars.(Brief Article)
October 5, 2001... Grand Marnier is shedding its traditional image with new advertising that will pitch the premium spirit as a trendy bar drink. Tequila\London has produced the campaign aimed at making the Moet Hennessy brand an essential part of the...

Is ITV Digital proving too big a distraction for ITV?(the high cost of digital television for UK's Independent Television)(Brief Article)
October 5, 2001... The future of ITV Digital is on me agenda again. As we contemplate a recession is it becoming a dangerous diversion? Ouch. Zenith Media gave ITV Digital a good doing over last week -- there's really no other way of putting it. Arguably,...

VIZ: AN EXPERT'S VIEW.(review of the publication "Viz" and its advertising)(Brief Article)
October 5, 2001... Viz may have a new look but its content is unchanged and still as good, Nick McElwee reports If the upper classes have The Lady and Horse & Hound, why can't the working classes have Viz, that pamphlet of unmodified smut? But just as...

MEDIA CHOICE.(Brief Article)
October 5, 2001... Ian Darby, Campaign's media editor, picks the NSPCC's latest "full stop" campaign poster. "The NSPCC has decided to launch the latest stage of its `full stop' campaign with an innovative poster at Waterloo station. Arriving bleary-eyed...

Will Sky's new marketer take it beyond digital TV's ceiling?
October 5, 2001... Sky's new marketing chief understands the potential of the brand. At first glance, Charlie Ponsonby seems an odd choice to head Sky's marketing effort. The digital TV market has come to resemble a bear pit with aggressive battling for...

ITV's criticisms of radio signal a fault in its grip on reality.(Brief Article)
October 5, 2001... Well, hello there. It's me, the new, er, Claire Beale. Her fans should not despair, however. I'm temporary until she returns from maternity leave. Let's start this week's column with a choice French phrase: plus ca change, plus c'est la...

Demise of Deepend leaves a legacy of classic, cool design.(discussion about why Deepend folded)(Brief Article)
October 5, 2001... Deepend's wealth of talent may have been its Achilles heel, The Deepend website was a design classic. You'll have to take that on trust because it's no longer there. Where it used to be, there's just a plain notice informing you that the...

I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY.(ad spend of 15 online companies)(Brief Article)(Illustration)(Statistical Data Included)
October 5, 2001... Rank Site Agency/Media 1 BTinternet AMV BBDO/Zenith Media 2 AOL MWO/BBJ 3 Virgin.net Rainey Kelly/Y&R/Manning Gottlieb 4 Lycos Leagas Delaney/BBJ 5 ...

WEB WATCH: FINANCIAL SITES.(top ten financial Web sites ranked by monthly page impressions)(Brief Article)(Statistical Data Included)
October 5, 2001... WEB WATCH: FINANCIAL SITES Rank Site Address Latest monthly page impressions (millions) ...

McCann's enfant terrible unveils vision for Europe.(McCann-Erickson's Ben Langdon)(Brief Article)
October 5, 2001... Ben Langdon is relishing taking on an International role Ben Langdon says that his decision to leave CDP for McCann-Erickson was made on the basis of a pitch. One that he, uncharacteristically, lost. The year was 1996 and the account up for...

ON THE CAMPAIGN COUCH ... WITH JB.(Brief Article)
October 5, 2001... Q Having convinced clients of the need to listen to consumers in qual rather than just ticking them off in quant, how do you then persuade them that consumers are still not necessarily saying what they mean or really think? I can tell from...

Captain Birds Eye jumps aboard HHCL & Partners.(ad agency wins account from Lowe Lintas)(Brief Article)
October 5, 2001... Lowe Lintas no longer has its place on the Birds Eye roster. After more than 30 years of handling the Captain Birds Eye fish fingers account, Lowe Lintas has been stripped of the business, and there are no prizes for guessing who was...

LIVE ISSUE/ACTORS IN ADS.(Brief Article)
October 5, 2001... Does it matter if the same actor appears in different ads? You don't think you know the actor Henry Miller, but you're almost certainly wrong. If you've a keen eye for ads, then you're probably very familiar with Miller's work. In fact,...

Travissully merger marks end of CDP's distinguished career.(Brief Article)
October 5, 2001... Merger of travissully with CDP will not solve Dentsu's woes. The news that the Japanese giant Dentsu is merging its two UK agencies comes as no surprise (Campaign, last week). CDP, which lost its flagship Honda business to Wieden &...

LIVE ISSUE/REDWOOD-PREMIER MERGER.(Brief Article)
October 5, 2001... PMP and Redwood fusion potentially a minefield If ever a story demanded a company line, it's Omnicom's pooling of its two contract publishers, Premier Media Partners and Redwood (Campaign, last week). After the revelations of last...

Caution is the rule in uncertain times.(the UK advertising market)(Brief Article)
October 5, 2001... The aftershocks from New York are starting to shake the foundations of British advertising, which is only now getting its head around the long-term implications of 11 September. First, the Italian network Testa abandons its plans to invest...

Dentsu is stronger than cdp-travissully.(Brief Article)
October 5, 2001... Nobody doubts the logic of Dentsu's decision to merge its UK agencies, CDP and travissully. In these times it makes sense for the Japanese group to acknowledge that its modest presence in Britain does not justify two agency brands. However,...

LETTERS.
October 5, 2001... ETHICS Good advertising can exist alongside ethics One phrase stood out from your excellent feature "Does advertising have a conscience?" (Campaign, 21 September). The IPA president, Bruce Haines, cautioning agencies not to lose sight...

Newland on ... Super Noodles.(television advertising has evolved with reality programming)(Brief Article)
October 5, 2001... Television used to be a form of escapism. Slump into the sofa, put your feet up and forget about the world and its woes. But this hasn't really been the case for some time now. The heady 80s when Champagne-filled dreams came true were succeeded...

Stuart Elliott in America.(Michael Jordan's return to the National Basketball Association will be welcomed without planned marketing)(Brief Article)
October 5, 2001... In the 50s, America proclaimed: "I like Ike." Ike as in Dwight D Eisenhower, the 34th president. In the 80s and 90s, it was: "Be like Mike." Mike as in Michael Jordan, the basketball superstar. Though the Eisenhower jacket has had a...

THE WIRED HOME.(the digital age could be in the near future)
October 5, 2001... New technology in the house of the future will mean a dramatic change to the way we shop. John Naughton gives a guided tour History is littered with predictions about technologies that would take over the world. Remember the paperless...

Travel Advertising Awards 2001.(award winning marketing campaigns of travel industry)(Brief Article)
October 5, 2001... `As always, the true victors were the ads engaging enough to rent space in our brains for longer than it took to view them.' Will Awdry, chairman of the judges A journey of a thousand paces, the Chinese sage said, starts with a single...

MOVERS AND SHAKERS.
October 5, 2001... Ian Darby rounds up a year in direct marketing and introduces the top 20 league table of DM agencies On the face of things, it has been a dull year for direct marketing. Last year there were big mergers and shakeouts that changed the look...

A GAME OF TWO HALVES?(direct marketing and advertising agencies marketing techniques)
October 5, 2001... Ken Gofton investigates who has the most power -- advertising agencies or direct marketing shops -- when conducting a joint pitch for a piece of business Joint projects with ad agencies can reach direct marketers in several ways. They may...

E-MAIL HITS HOME.(electronic mail marketing can co-exist with direct mail)(Brief Article)(Statistical Data Included)
October 5, 2001... Holly Acland looks at why advertisers such as Dulux and P&O are changing their strategy to spend more money on electronic targeting There has been a tendency in the direct marketing industry to play down the significance of e-mail marketing...

SELLING DIRECT.(campaign to sell direct marketing using direct marketing)(Brief Article)
October 5, 2001... Two creative directors present some examples of how they would sell the medium of direct marketing through the medium itself Campaign asked Gary Sharpen and John Townshend to create a campaign to sell the medium of direct marketing using...

PRIVATE VIEW.(marketing contracts)(Brief Article)
October 5, 2001... 1 If you'd been responsible for the very amusing and cleverly appropriate "belly's going to get you" campaign for Reebok, would you be risking bringing on a substitute so early in the game? I don't think so, but looking at its new ad you'd be...