Campaign articles from October 2000

Campaign archives from October 2000

Mercedes hands MBA $25m launch.
October 6, 2000... Partners BDDH's grip on the Mercedes account appeared to slip with news this week that Daimler-Chrysler has appointed Maher Bird Associates to the pan-European $25 million launch business for its new Vaneo model. The appointment follows a...

BDDH wins place on COI roster for Energy Savings ad initiative.
October 6, 2000... COI Communications has handed Partners BDDH a place on its roster, awarding it the task of developing a marketing strategy for its Energy Savings Trust business. The agency was appointed after a four-way pitch involving TBWA\London and two...

Four agency bosses break 1m [pounds sterling] earnings barrier in WKS study.
October 6, 2000... Four agency directors earned more than 1 million [pounds sterling], with Sir Martin Sorrell the top earner and Media Planning's Bob Offen the top media earner, according to the latest Financial Performance report from Willott Kingston Smith....

BA seeks agency for 6m [pounds sterling] web task.
October 6, 2000... British Airways is talking to agencies about the 6 million [pounds sterling] advertising account to launch its new lifestyle internet portal aimed at BA club card holders. Bartle Bogle Hegarty, Soul and Ogilvy & Mather are understood to...

Mother picks up Emap Digital account.
October 6, 2000... Emap is taking its portfolio of music brands online in a partnership with the music retailer HMV, and has appointed Mother to the national launch task. Rocket will handle the media planning and buying. The magazines Q, Select, Smash Hits,...

Howard and Tanner reunite to form new creative hotshop Us.
October 6, 2000... St Luke's head of art, Mark Howard, is quitting to start up a freelance agency with Jo Tanner, the former Partners BDDH copywriter and commercials director. Called Us, the agency will offer quick turnaround creative work for a number of...

Account reports are strong indicators of top takeover targets.
October 6, 2000... Looking at a company's annual accounts is like peeking into someone's underwear drawer. There's the sweet illicit pleasure of rifling through the silky bits on top, but you can bet you'll find some grey nasties lurking at the bottom. The...

COI announces media roster for online work.
October 6, 2000... COI Communications has announced the media line-up for its first new-media agency roster. Outrider, New PHD, MindShare's mdigital and i-level, the independent online media agency, are some of the agencies that have been placed on the online...

Waitrose starts agency search for internet shopping initiative.
October 6, 2000... Waitrose, the upmarket supermarket chain, is seeking creative and media agencies for the launch of the online shopping initiative that it is planning with the fulfilment company Last Mile Solutions. Two un-named agencies have been...

IPA and ISBA slam BBC decision to move evening news.
October 6, 2000... ISBA and the IPA have stepped up calls for a single regulatory body to govern UK television following the BBC's controversial decision to go ahead with moving its 9pm news to 10pm. The new bulletin will clash with ITV's reinstated News at...

MGM restructures its management in bid to garner UK growth.
October 6, 2000... Manning Gottlieb Media has restructured its management and created the new post of managing director as it plans to manage growth and consolidate its UK presence. The agency has appointed Matt James, a board director at MGM, as managing...

St Luke's boosts creative line-up.
October 6, 2000... St Luke's has promoted five of its top creatives to the position of creative director as part of a massive overhaul of its creative department. The changes come in the wake of the departure of the joint creative director Tim Hearn, who is...

Tories woo industry with promise to cut back on regulations.
October 6, 2000... The Conservative Party pledged this week to scrap unnecessary regulations on the advertising industry if it regains power at the next general election. Peter Ainsworth, the shadow culture secretary, told a fringe meeting, hosted by the...

Swedish high-street retailer gives media account to Universal.
October 6, 2000... Universal McCann is understood to have scooped the UK media planning and buying business for the expansion-focused Swedish fashion retailer Hennes & Mauritz. The agency is believed to have landed the 4 million [pounds sterling] account...

Premier's Newcombe moves to Associated.
October 6, 2000... Associated Newspapers has poached Jackie Newcombe, the managing director of the contract publishing specialist Premier, to head its own contract publishing division. Newcombe will take up her role as the managing director of Unique...

HOTLINE.
October 6, 2000... (020) 8267-4656 John Salmon, the former chairman of CDP who stepped down to take a part-time role as its president and creative advisor in 1995, has retired after more than 25 years at the agency. He was behind the famous Benson & Hedges...

Nike to give MindShare 60m [pounds sterling] media work.
October 6, 2000... Nike is poised to appoint MindShare to its European media planning and buying business, having put the 60 million [pounds sterling] centralised account up for review in June. MindShare is believed to have clinched the account following a...

Vodafone hands global brand task to McCanns.
October 6, 2000... Vodafone has appointed McCann-Erickson WorldGroup to the task of establishing a single global brand for the mobile phone operator. The win is a blow to the incumbent UK agency, BMP DDB, whose network pitched for the global account against...

Conde Nast selects JWT and Optimedia for Glamour launch.
October 6, 2000... J. Walter Thompson has beaten M&C Saatchi to secure the launch account for Conde Nast's Glamour magazine. In a separate move, media planning and buying for the title has been handed to Optimedia, which pitched against Carat and JWT's...

Ogilvy beats D'Arcy and Grey to scoop UK Online account.
October 6, 2000... Ogilvy is understood to have won the three-way pitch for the Government's UK Online multimillion-pound task. The appointment comes at the same time as COI Communications' appointment of Abbott Mead Vickers BBDO to its DfEE 2001 Year of...

REVIEW.
October 6, 2000... Marketing and advertising news in the week's press... WPP is considering Sir Christopher Lewinton for the position of non-executive chairman. Lewinton is the chairman of the TI Group. The Daily Telegraph Neil Hurman, the former...

Channel 5 launches poster work.
October 6, 2000... Channel 5 is shifting away from its traditional media strategy as it launches a 4 million [pounds sterling] press and poster campaign aimed at boosting its peaktime audience figures. The broadcaster's media spend has, traditionally, been...

Co-op puts accent on organic range.
October 6, 2000... The Co-op is launching a multimillion-pound national animated campaign through Partners BDDH in a bid to raise awareness of its range of organic and healthy-eating products. The campaign aims to emphasise the Co-op's commitment to making...

Mercedes ads show value of commitment.
October 6, 2000... Maher Bird Associates has unveiled its first work for Mercedes-Benz's Parts and Service Division. The 1 million [pounds sterling] press and poster campaign, which breaks on 19 October, aims to remind owners that an authorised dealer is the...

Stanbrook departs AA after nine years to join DLA Upstream.
October 6, 2000... Lionel Stanbrook, the deputy director-general of the Advertising Association, is leaving after nine years to join the public and regulatory affairs company DLA Upstream. Stanbrook, who has mediated on issues such as tobacco advertising,...

Time Bank volunteer drive aims to shrug off do-gooder image.
October 6, 2000... A nationwide cinema campaign for Time Bank aims to encourage people to give up their free time to benefit themselves as well as others. The 60-second spot, called "you get more out than you put in", comprises vignettes that include blind...

Virgin Atlantic unveils Upper Class campaign.
October 6, 2000... Four confident celebrities front the latest multimillion-pound Virgin Atlantic campaign to promote the airline's Upper Class service. The campaign, through Rainey Kelly Campbell Roalfe/Y&R, aims to position the airline's Upper Class...

O&M launches IBM advertising to target City-based business.
October 6, 2000... Ogilvy has developed an integrated campaign for IBM, which is designed to target people who work in the City. The campaign, called "solutions for the city", aims to demonstrate IBM's ability to provide bespoke e-business solutions for City...

Business Performance League: 6 October.
October 6, 2000... Advertising agencies Rank Rank Agency Total Total this last billings billings week week gained lost ...

Burnett kicks off QXL work for Wembley Stadium sale.
October 6, 2000... Leo Burnett has produced a press and poster campaign for QXL, the online auctioneer, to promote its sale of the remains of Wembley Stadium. The campaign, which breaks on Friday (6 October), has been timed to coincide with the last match to...

ITC rejects Red Devil complaints.
October 6, 2000... The ad campaign for the energy drink Red Devil, fronted by the former bad boy of football Vinnie Jones, is the most complained about ad this year, according to the latest report on TV advertising complaints. The Independent Television...

Banc hires creative Peter Harold as its advertising director.
October 6, 2000... Banc has appointed the veteran creative Peter Harold, the former head of art at Ammirati Puris Lintas, as its new director of advertising. Harold has been freelancing since his departure from APL last October. Over that period, he has...

WCRS develops mental health cinema spot.
October 6, 2000... WCRS and Godman have developed a thought-provoking, two-minute cinema commercial for the Royal College of Psychiatrists. The ad aims to address the public's misconception about mental health, pointing out that mental problems can affect...

Ericsson targets youth audience.
October 6, 2000... Rainey Kelly Campbell Roalfe/Y&R is targeting a youth audience with a multimillion-pound television and cinema campaign promoting Ericsson as a leader in mobile phone accessories. The pan-European campaign aims to gain share in the...

Saatchis invests in student internet site to attract graduates.
October 6, 2000... Saatchi & Saatchi is investing in a website that aims to recruit the UK's top students. Steven Colgrave, Saatchis' head of new business for Europe and Africa, said the advertising sector was suffering as more and more staff leave to work...

TBWA duo Perry and Troth move to Publicis.
October 6, 2000... Publicis has lured the senior creative team Joanna Perry and Damon Troth from TBWA\London to join its 32-strong creative department. The team, who join Publicis as senior creatives, were creative partners at TBWA. They worked at the agency...

BCom3 shakes up agency management teams.
October 6, 2000... A radical staff shuffle will accelerate the company's expansion. B|[Com.sup.3] moved closer to its forthcoming IPO this week with the crucial announcement of new management line-ups at Leo Burnett, Starcom MediaVest and D'Arcy. Roger...

Media21 unveils Beyond Interactive rebrand.
October 6, 2000... The new-media marketing agency media21 completes its rebranding to Beyond Interactive this week, following its acquisition by Grey Global Group in May. The company is also launching an emerging digital platforms consulting division, which...

Govt appoints Hudson as webmaster-general.
October 6, 2000... The Government has appointed the editorial director of Justpeople.com, Lucian Hudson, to be its first webmaster-general as part of its UK Online initiative. Hudson, previously the head of programming at BBC Worldwide before he joined...

Dawes and Harrison accept director jobs with Magnetic North.
October 6, 2000... Magnetic North, the new-media agency recently set up by a breakaway team from J. Walter Thompson Manchester, has appointed a creative director and broadcast production director. Brendan Dawes, previously the creative director at the webshop...

Zinc brings in two creative directors from ehsrealtime.
October 6, 2000... The recently created "me commerce" digital and direct marketing agency ehsrealtime is losing its two creative directors to sister Havas agency Zinc. Ray Howard and Paul Snoxell start as creative directors at the interactive agency this week....

campaign-i Communicating in the new economy.
October 6, 2000... Freeserve has signed a deal to roll out an internet TV portal on the new Bush Internet service. The ISP's content and partner content has been reformatted for the new platform, which will compete with ONdigital's ONnet and BSkyB's Open. The UK...

Dotcom weekly awareness survey.
October 6, 2000... Rank Site Agency/Media 1 BT Internet AMV BBDO/Zenith Media 2 Yahoo! HHCL & Partners/Optimedia 3 Freeserve M&C Saatchi/Walker Media 4 AOL Mortimer...

Outsourcing business on the internet.
October 6, 2000... Smarterwork aims to offer freelance work on the web OK, so these guys aren't brand new but the Smarterwork website has undergone a relaunch recently and therefore deserves attention. The site is a business-to-business marketplace for...

Offline shops must accept new media.
October 6, 2000... I'm happy to say that recent reports on the death of the advertising industry are greatly exaggerated. I'm not so happy that the people who are walking around town saying the traditional agency is dead are new-media people who obviously have a...

Demonstrating effectiveness of online ads is a patchy affair.
October 6, 2000... The internet world needs to agree on a standard unit of measure. It's encouraging to see i-level's campaign for EasyJet making it on to the shortlist for the IPA Advertising Effectiveness Awards. A first -- but hardly, you might think, a...

web watch: sports sites.
October 6, 2000... Rank Site Address 1 CricInfo cricket.org 2 Sportal.com sportal.com 3 Sports.com sports.com 4 SportingLife sportinglife.com 5 ...

private surf.
October 6, 2000... Wayne Arnold, the campaign director of Profero, looks at Budweiser.com. We are often asked by clients how best to amplify their offline marketing strategy with a supporting online campaign, and one of the best examples I have seen recently...

TV airtime sales negotiations face a bumpy ride.
October 6, 2000... The TV airtime negotiation season is almost upon us. Will Granada be able to `stiff' Carlton? Can Channels 4 and 5 steal share? Who will be the winners and losers? According to many in the commercial television business, this autumn's...

POP: AN EXPERT'S VIEW.
October 6, 2000... Bil Bungay admits that he was disappointed and a little jaded by Emap's lifestyle magazine When the Factory owner Andy Warhol said "Everything is beautiful. Pop is everything", he obviously had not accounted for Pop, the latest Emap...

MEDIA CHOICE.
October 6, 2000... Sue Unerman, the director of strategic solutions at MediaCom TMB, chooses a recent flyposter campaign for the art website britart.com. "It's very hard these days to cut through with a dotcom advertising campaign. But the recent flyposters...

MGM's bright young thing sets out his five-year agency plan.
October 6, 2000... Matt James is living up to his potential as a face to watch, Anna Griffiths says Manning Gottlieb Media may appear to have lost its grip on its prized Nike account, but having undergone substantial growth in the past year and doubled in...

Sponsorship of TV programmes is too precious to waste.
October 6, 2000... The fact that Sky has earmarked 6 [pounds sterling] million for a three-month advertising drive for TiVo should cause advertisers to stir a little uncomfortably in their executive chairs. But this little black box, which has the ability to skip...

US coffee shop culture stirs up the UK high street.
October 6, 2000... Ads are the latest weapon in the UK's ongoing coffee chain wars. Nowadays, beans means business. High-street coffee shops have sprung up all over the UK, creating a whole new market that would have seemed inconceivable a couple of years...

LIVE ISSUE/ADVERTISING STANDARDS AUTHORITY.
October 6, 2000... The ASA appointing a QC as chairman is not a surprise, Francesca Newland writes Like it or not, British society and business are becoming increasingly shaped by litigation. So it follows that Lord Borrie, the new chairman of the...

Extending freedom of expression to advertising.
October 6, 2000... Giles Crown takes a look at how the new Human Rights Act will affect advertisers October 2 was a momentous day. That's when the Human Rights Act, which incorporates the European Convention on Human Rights into domestic law, came into...

Will Kolor be enough to lift the Superdrug brand?
October 6, 2000... The high-street retailer is working on increasing its appeal, Jenny Watts writes When Superdrug decided five years ago to eschew the impossibly flawless people that traditionally front health and beauty advertising in favour of "real" folk...

LIVE ISSUE/METRO.
October 6, 2000... Metro's campaign is vital to its national expansion strategy. It is hard to decide which is the bolder aspect of the new multimillion-pound campaign for Metro. Is it more surprising that a media owner should choose to develop a national TV...

Roster review sees Coke walk the walk.
October 6, 2000... "Coca-Cola. Enjoy" is the new-ish strapline for the world's number one brand, and enjoy is exactly what the trade press did as the scale of its UK review emerged. A veritable feast of news stories is hatching. The company's media, held by...

Television ads will survive onset of TiVo.
October 6, 2000... Congratulations to St Luke's creatives for perfectly mirroring the advertising industry's reaction to the arrival of TiVo. Their images of wide-eyed viewers gaping at the functions of Sky's new digital video recorder could only have been closer...

LETTERS.
October 6, 2000... RECRUITMENT The ad industry must appear accessible to those with raw ability As a mature graduate attempting, as yet unsuccessfully, to gain entry to the advertising world, I felt that Rupert Howell made a cogent case for revamping the...

Mills on ... John Lewis.
October 6, 2000... You've got to hand it to Nigel Cassidy, the Today programme's sometimes-bumptious business reporter. "So," he inquired last week of the chief executive of the John Lewis department stores, "people are saying you're the next Marks & Spencer" --...

Stuart Elliott in America.
October 6, 2000... As the battle for the American presidency enters the home stretch -- no column about the US elections is complete without at least one analogy to horse racing -- this may be a good time to share some insights into the process. With the two...

AGENCY PERFORMANCE LEAGUE.
October 6, 2000... The industry has seen a remarkable 71 per cent increase in operating profits, according to this year's survey of agency profitability. The bandwagon is rolling again for a healthy number of Britain's agencies -- but high staff costs...

PRIVATE VIEW.
October 6, 2000... As an obsessive Olympian (two bronze medals round my eyes for late-night viewing), I expect a few Cannes medal winners to show in the Eurosport breaks. At the Atlanta games, Nike's campaign was so successful that research showed viewers...

Masters of Spin.
October 6, 2000... Anyone who has strolled along the Embankment in the past few days may have been taken aback by the emergence of an illuminated 150-foot black cat's head building wrap. The offending item for Berkeley Homes, designed by The Small Back Room,...

Robertson: a man with a (risky) pension plan.
October 6, 2000... There was a sharp intake of breath from Abbott Mead Vickers BBDO and Campaign when, during a presentation, the agency's superconfident chief executive, Andrew Robertson, declared that he would stake his pension on AMV turning in a stirling...

Naked women: M&C's charity fundraiser, not the dress-down policy.
October 6, 2000... If you thought the advertising industry had moved on from the sexist 80s, you should take a closer look at M&C Saatchi. The agency has been raising money for the industry charity Nabs. But we're not talking about sponsored walks or selling...

Pick of the week.
October 6, 2000... Rebecca Beer chooses Leagas Delaney' s poster ad for Harrods: "I would never be able to walk in those shoes but I just adore this ad! It's a fantastic visual and is accompanied by a very clever and quirky piece of text. How many women in London...

Turkey of the week.
October 6, 2000... Emma Poole is in two minds about Leo Burnett's latest campaign for McDonald's McAussie meals: "There's no denying that Barry Humphries brings Australia to the front of mind but the very sight of him makes me want to throw up. Maybe I'm a little...

Fantasy Agency League.
October 6, 2000... Congratulations to Juliet Boyd from Saatchi & Saatchi, whose fantasy agency Secret Squirrel has scored the most points this month. This takes her to 65th place in the League with a score of 452, and securess her a crate of Laurent-Perrier...

Leading the DM field.
October 6, 2000... The top direct marketing agencies are providing clients with ever greater marketing effectiveness and as a result are taking on increasing power and consequence. Late last year Campaign took an in-depth look at three of the fastest growing...

Direct goes digital.
October 6, 2000... In the digital age, direct marketing is no longer mail through your letterbox but messages in your inbox. Cost effective and with instant delivery, it seems ideal as long as businesses don't abuse it, Robert Gray writes The digital...

Targeting emotions.
October 6, 2000... Tradition dictates that direct marketing should concentrate on rational appeals if it is to pull in responses. However, at its best consumers respond better to emotional rather than logical marketing, Rachel Miller says Ask your colleagues...

Direct appeal.
October 6, 2000... People in advertising agencies are notorious for their negative attitudes towards direct marketing. Yet this has not deterred some from opting for a career below the line. What motivates them to move? Tim Woolgar asks ALISON PAYNE. SENIOR...

PHD restructures as New departs.
October 13, 2000... New PHD has launched the first stage of a major restructure as its chairman, Ken New, prepares to step down at the end of the year. The agency is acquiring Partners BDDH's stake in their strategic planning joint venture MSc to beef up its...

Vogue.com `nipples' scoops top prize at 2000 Poster Awards.
October 13, 2000... M&C Saatchi's "nipples" execution for Vogue.com and Leagas Delaney's Adidas series took the top honours at the Campaign Poster Awards this week. As well as the gold award for Best Individual Poster, "nipples" also picked up silvers for...

Arnold heads new Havas ad network.
October 13, 2000... Havas Communications is launching a new global agency network called Arnold Worldwide Partners. It will marry the Boston-based Arnold Communications with the existing six agencies of the Campus Network. The Campus name will be dropped. The...

Agencies line up as Murdoch's Star TV enters UK.
October 13, 2000... Rupert Murdoch's Asian broadcasting subsidiary Star TV is set to launch in the UK through its sister company British Sky Broadcasting and in understood to be seeking creative and media agencies to launch the new brand. It is understood...

PHD to repitch as BT seeks fresh strategy for online business.
October 13, 2000... BT is reviewing its online media planning and buying business, currently held by the New PHD division PHDiQ. BT, one of the UK's leading online advertisers, is inviting online agencies to tender for the business before it finalises a...

The needs of a client outweigh the need to win creative awards.
October 13, 2000... Industry bashes, like the (world's longest) dinner to celebrate ISBA's 100th birthday this week, or even our own Poster Awards, are social minefields for Campaign staffers. Chances are that we will end up sitting near a client who has suffered...

Publishers seek legal advice in BBC ads row.
October 13, 2000... The National Magazine Company, Emap and IPC Media are in discussions about taking legal action over the promotion of BBC Worldwide's titles on the BBC's channels. Previous complaints about on-air promotion of BBC products have resulted in...

Good Technology wins four-way pitch for Levi's European website.
October 13, 2000... Levi Strauss has handed its pan-European site development account to the new-media agency Good Technology after a four-way pitch. The eu.levi.com project has been with the digital consultancy Lateral since 1997. Blueberry Net, Oyster and...

St Luke's picks up 10m [pounds sterling] pan-Euro launch of Travelocity.
October 13, 2000... St Luke's has won the 10 million [pounds sterling] task to roll out the US online travel giant Travelocity across Europe. Travelocity has recently announced its intention to extend its brand out of America, and will begin its European...