Campaign articles from November 2011

Campaign archives from November 2011

Macmillan in pounds 10m pitch.(Macmillan Cancer Support)(Oystercatchers )(Brief article)
November 25, 2011... Charity opens talks with ad agencies as it seeks to boost help for cancer sufferers. Macmillan Cancer Support has called a review of its pounds 10 million advertising account. The charity has appointed Oystercatchers to oversee a pitch...

Quinn quits JWT for Publicis strategy role.(Tony Quinn)(Brief article)
November 25, 2011... Publicis London has hired JWT's head of planning, Tony Quinn, as its chief strategy officer. Quinn is expected to join the agency early next year, and will oversee the planning function across both Publicis London and Publicis Modem. He will...

Agencies line up for Coors Light account.(Molson Coors)(Brief article)
November 25, 2011... Molson Coors, the brewer, is holding a review of the below-the-line arrangements for its Coors Light brand. Up to eight agencies have already been approached for chemistry meetings, which are due to take place over the next few weeks. ISBA is...

Carat triumphs at Campaign Media Awards.(Carat Espace)(Brief article)
November 25, 2011... Carat's work with ASOS for Nivea was awarded Media Campaign of the Year at Wednesday night's Campaign Media Awards, in partnership with AOL Project Devil. The campaign, which also won in the Best Total Communications Programme and Best...

EDF kicks off direct marketing review.(EDF Energy PLC)(Brief article)
November 25, 2011... EDF Energy is conducting a review of its direct marketing business. The energy company has opened talks with agencies via the Marketing Agencies Association's Agency Selector Service, which is managing the early stages of the process. ...

Editor's Perspective - Time for more media and creative bonding.
November 25, 2011... Something was not quite right at HMDG's fifth birthday party last week. There were media people there. Not just Mr Grimmer himself, but media agency chiefs, media owners, buyers and sellers, all shaken up with suits and creatives and slightly...

Watchdog blasts election adspend.(Brief article)
November 25, 2011... Political parties face call to cut limit on election campaigning. Multimillion-pound advertising campaigns at General Elections could be consigned to history under plans to reform party funding. The anti-sleaze watchdog, the Committee on...

Yoplait awards pounds 8.4m account to UM London.(Brief article)
November 25, 2011... UM London has won the pounds 8.4 million media account for the dairy brand Yoplait. The account moves from John Ayling & Associates and follows the acquisition of a significant stake in Yoplait, and its worldwide brands, by the UM London...

DLKW signs two to bolster its creative.(DLKW Lowe appoints Theo Bayani and Miguel Gonzalez)(Brief article)
November 25, 2011... DLKW Lowe has hired TBWA\London's Theo Bayani and DDB London's Miguel Gonzalez to boost its creative department. The pair will join forces to form a new creative team, reporting directly to the agency's executive creative directors, Dave...

Foot Locker appoints AMV to European advertising task.(Abbott Mead Vickers BBDO)(Foot Locker Europe )(Brief article)
November 25, 2011... Foot Locker Europe has hired Abbott Mead Vickers BBDO to handle its advertising account across Europe. The move follows the appointment of BBDO New York to Foot Locker's advertising business in the US as a result of a separate pitch. The...

Work Club hired for Coke water activity.(Coca-Cola Great Britain)(Brief article)
November 25, 2011... Coca-Cola has appointed Work Club to handle mobile strategies and applications for its global water brands. Work Club will work with the in-house creative team, The Coca Cola Factory. Coca-Cola, whose water brands include Dasani, Bonaqua...

Orange - Orange Christmas.(Brief article)
November 25, 2011... Fallon has created an ad to promote Orange's gift offer. Customers who purchase a new phone for pounds 30 or more receive a free Christmas gift box, including Angle & Curve headphones. The TV work centres on two plastic phone heads talking...

British Airways - Unicef aid film.(Brief article)
November 25, 2011... Bartle Bogle Hegarty has created a film that follows a British Airways volunteer crew as they travel to Nairobi to help deliver aid to Unicef. The online film aims to raise awareness of the East Africa famine and highlight BA's expertise in...

Kraft seeks agency for Toblerone work.(Kraft Foods International Inc.)(Brief article)
November 25, 2011... Kraft Foods is in talks with its roster agencies regarding the digital advertising duties for its Toblerone brand. An appointment will mark the first time that Kraft has worked with an agency specifically on Toblerone's digital activity. The...

Anti-Slavery International - Facebook.(Brief article)
November 25, 2011... A film for Anti-Slavery International, made by JWT London, shows what it would be like if a modern-day slave had a Facebook profile. The film, based on a fictional character whose experiences are similar to those faced by slaves that the charity...

Agencies vie for Tilda advertising business.
November 25, 2011... Tilda, the basmati rice brand, is looking for an agency to handle its ad account. The brand has contacted shops directly to invite them to pitch for the business. Tilda's most recent major ad campaign, which launched two years ago and was...

Big Brother boosts C5 audience votes.(Channel 5)(Brief article)
November 25, 2011... Channel 5 has revealed that close to two million votes were cast during Big Brother and Celebrity Big Brother. Some 1.5 million votes were cast during nine weeks of Big Brother, 47 per cent of which were through the Big Brother Facebook app....

Irwin promoted to COO post at Maxus.(Tim Irwin)(Brief article)
November 25, 2011... Maxus has promoted Tim Irwin, its managing director, to the new role of chief operative officer. Irwin, who has worked for the WPP-owned Maxus since its launch two years ago and was previously the joint managing director of BJK&E, will...

Alex Miller takes on CEO role as Jam rejigs management.(Brief article)
November 25, 2011... Alex Miller, the founder and managing director of Jam, has been promoted to chief executive as part of a restructure of the social media agency's management team. He will be responsible for the continued growth of the Engine-owned shop as...

Huge Digital scoops BA.com revamp project.
November 25, 2011... British Airways has appointed Huge Digital to handle a digital project focused on its BA.com website. Huge won the business after a pitch and is now expected to handle a revamp of the airline's flagship site. BA called the review in...

Freesat - Catch-free TV.(VCCP)(Brief article)
November 25, 2011... VCCP's new TV spot for Freesat features a 'spaceship-to-spaceship salesman' calling on the Freesat team with a complicated sales pitch The team blast the salesman out to space and the ad ends with the tagline: 'Free yourself with catch-free TV.'...

CALM - The silence is killing us.(Campaign Against Living Miserably)(Beattie McGuinness Bungay )(Brief article)
November 25, 2011... Beattie McGuinness Bungay has created an outdoor campaign for CALM (Campaign Against Living Miserably), a charity set up in response to the high suicide rate among men. The men featured in the shots, including E4's Fonejacker Kayvan Novak and...

Cuervo - Cuervo Cold.(Brief article)
November 25, 2011... Cuervo and the band OK Go have launched an integrated campaign Conceived in conjunction with Albion, the partnership will allow fans to be featured in a music video of OK Go performing live in Brazil. Fans can Tweet and Facebook their avatars...

Agency profits fall as clients put squeeze on ad budgets.(Brief article)
November 25, 2011... The profitability of UK marketing services agencies nose-dived by more than 50 per cent during the first half of 2011. Operating profit fell to 5.4 per cent of revenue from 11.63 per cent in the first half of 2011 compared with the same...

ASA bans Lynx ads after complaints.(Advertising Standards Authority )(Brief article)
November 25, 2011... Unilever's Lynx deodorant brand has been hit with a double ban from the Advertising Standards Authority for separate outdoor and internet campaigns. An outdoor ad for Lynx Excite, which ran in July and was created by Bartle Bogle Hegarty,...

TMW bolsters planning and social offering.(Tullo Marshall Warren appoints Jonathan Stirling and Chris Buckley )(Brief article)
November 25, 2011... Tullo Marshall Warren has boosted its planning resource with the appointment of Jonathan Stirling as its planning director. The agency has also hired Chris Buckley to the new role of director of social engagement and Mike Phillips as a...

McNeill to depart Agency Republic.(Jane McNeill)(Brief article)
November 25, 2011... Jane McNeill, one of the co-founders of Agency Republic, is leaving the digital agency she helped to launch 11 years ago. McNeill will depart the Omnicom-owned shop at the end of the year to work on 'new challenges'. She was most recently...

National Gallery - Virtual Tour app.(Brief article)
November 25, 2011... Euro RSCG London has created a 360-degree 3D app of Leonardo da Vinci's studio to coincide with the National Gallery's exhibition 'Leonardo da Vinci: Painter at the Court of Milan'. The app is part of a wider campaign that includes print,...

The Carphone Warehouse - Something wonderful.(Brief article)
November 25, 2011... The Carphone Warehouse has launched a campaign promoting its Christmas offers. A 40-second spot, created by CHI & Partners, shows a man being taken on a fantastical journey by a store assistant. As they explore the world of upgrades, they...

Cartier - Painted love.(Brief article)
November 25, 2011... Cartier, the luxury jewellery brand, has released an online film by the New York shop The Hours. Ben Dickinson at Waverly Films directed the film in collaboration with the French band Air. It shows an artist creating an image that comes alive as...

The Week: ZenithOptimedia lands pounds 50m RBS retail media task.(Brief article)
November 25, 2011... ZenithOptimedia has won the pounds 50 million media planning and buying account for Royal Bank of Scotland's retail banking division, unseating the incumbent, MediaCom. MediaCom will continue to handle media for group communications,...

The Week: Quotes of the week.
November 25, 2011... 'I cannot for the life of me think of any conceivable source for this story in The Mail on Sunday except those voice messages on my mobile telephone.' The actor Hugh Grant attempts to drag The Mail on Sunday into the phone-hacking scandal on...

The Week: Advertising news - Freeview rolls out campaign.(Brief article)
November 25, 2011... Freeview has launched an pounds 18 million ad campaign that informs viewers about the channels and programmes available with the free-TV service. The ad, which is the first to be created by Leo Burnett since winning the account in July, follows...

The Week: Advertising news - ITV talent show raises pounds 2.1m.(Brief article)
November 25, 2011... Born To Shine, the ITV talent show inspired by Adam & Eve's 'no child born to die' advertising campaign for Save the Children, has raised more than pounds 2.1 million for the charity. The six-week series involved children with exceptional...

The Week: Advertising news - John Lewis launches album.(Brief article)
November 25, 2011... John Lewis has unveiled a charity music album called Reworked, which features the hit cover versions of pop songs used in the retailer's TV ad campaigns over the past four years. The 11-track album is released next week, with pounds 2 from every...

The Week: Advertising news - Clunes fronts Born Free ad.(Brief article)
November 25, 2011... The Born Free wildlife conservation charity is embarking on a donations drive with a new TV ad starring the actor Martin Clunes. The ad, which airs this week, was created and produced by The Clinton Partnership, with media planning and buying...

The Week: Advertising news - Samsung makes Twitter art.(Brief article)
November 25, 2011... The phone-maker Samsung is promoting its new Galaxy Note handset through a Twitter campaign, which turns Tweets into art. The 'create my Tweet' campaign has been devised by the social media agency Jam. It features original artworks by...

The Week: Advertising news - Innocent promotes juices.
November 25, 2011... Innocent Drinks has launched a digital campaign on Facebook to promote its recently launched range of orange and apple juices. The campaign, created by Holler, features the Fruit Picker Facebook game. Players must take control of a group of...

The Week: Advertising news - WDM unveils Osborne spoof.(World Development Movement)(George Osborne)(Brief article)
November 25, 2011... Anti-poverty campaigners are parodying the life of George Osborne in an internet series that follows the 'bumbling' Chancellor as he takes street-dance lessons and struggles with fad diets. The 14-part series was commissioned by the World...

The Week: Advertising news - Guardian starts US offensive.(Guardian News & Media)(Bartle Bogle Hegarty)(Brief article)
November 25, 2011... Guardian News & Media is set to launch a US cinema ad as part of a brand campaign devised by the newly appointed creative agency Bartle Bogle Hegarty, underscoring its ambitions in the country. Sources have told Campaign that GNM has...

The Week: Media news - Ofcom closes submissions.
November 25, 2011... Ofcom has received more than 45,000 submissions to its review of media plurality prompted by issues raised by News Corporation's aborted bid for BSkyB. By last Friday's deadline, the regulator had received around 50 responses from organisations...

The Week: Media news - Clear Channel opens Play.(Brief article)
November 25, 2011... Clear Channel Outdoor has launched Play, a new division for its digital portfolio, after paving the way to grow its shopping centre-based digital portfolio by 60 per cent by winning the Westfield regional malls contract. Play will be rolled out...

The Week: Media news - Global looks for new voice.(resignation of Johnny Vaughan)(Brief article)
November 25, 2011... Global Radio is on the hunt for a new breakfast presenter for its flagship London station, Capital FM, after announcing that Johnny Vaughan was leaving the station at the end of last week. In a statement, Global Radio said that, after nearly...

The Week: Media news - X Factor wins weekend race.(Brief article)
November 25, 2011... The X Factor last Sunday night drew a peak audience of 13.9 million, while the Saturday night show peaked at 11.5 million viewers This series of The X Factor has been watched by fewer people than last year. But with a peak of 13.9 million, or...

The Week: Media news - ESPN and Sky sign SPL deal.(Brief article)
November 25, 2011... ESPN and Sky Sports have signed an pounds 80 million five-year deal with the Scottish Clydesdale Bank Premier League to each broadcast 30 games live a season in the UK and Ireland. The new deal is on what a spokesman for the SPL called 'improved...

The Week: Branding news - Typhoo gets RA certification.(Rainforest Alliance)(Brief article)
November 25, 2011... Typhoo is to become the latest tea brand to have its products certified by the Rainforest Alliance. The company follows the Tata Global Beverages brand Tetley, which obtained the certification last year. Typhoo is introducing the labelling...

The Week: Branding news - Unilever puts CSR at its core.(Corporate social responsibility)(Brief article)
November 25, 2011... The Unilever chief executive, Paul Polman, has claimed the company is incorporating its 'Sustainable Living Plan' into the 'core' of its business. Polman said in an interview for the Forum for the Future charity that the plan is not 'a CSR-type...

The Week: Quotes of the week.
November 25, 2011... 'Ad breaks? I think they're not called ad breaks any more - they're called Tweet breaks.' - Anthony Rose, the founder of the social TV app Zeebox, argues that TV ad breaks need to change to keep viewers involved 'If we press ahead with the...

The Week: BBH and DDB UK to vie for Virgin Media's pounds 36m ad account.
November 25, 2011... Virgin Media has selected Bartle Bogle Hegarty and the incumbent, DDB UK, to go through to the final stage of the pitch for its pounds 36 million advertising account, knocking out Mother and Adam & Eve. Jeff Dodds, the executive director...

The Week: Advertising reviews - Four in frame for Qantas.
November 25, 2011... Qantas has shortlisted four agencies for its global creative account, leaving the lead ad agency, M&C Saatchi, out of the running The Australian airline is still considering submissions by Droga5, Leo Burnett, Mojo Publicis and BWM. There...

The Week: People news - Grounsell joins More Th>n.(Dominic Grounsell)(Brief article)
November 25, 2011... The RSA-owned insurance brand More Th>n has appointed Capital One's Dominic Grounsell as its marketing director. Grounsell will report to the former More Th>n lead marketer Pete Markey, who was recently promoted to chief marketing officer...

The Week: People news - Daybreak 'exits' welcomed.(Brief article)
November 25, 2011... Media agencies have welcomed reports that Adrian Chiles and Christine Bleakley are set to leave Daybreak, although they have countered suggestions that advertisers had been leaving the show in 'droves'. ITV has declined to comment about Chiles...

The Week: People news - ITV bolsters marketing team.(Brief article)
November 25, 2011... ITV is reshuffling its senior marketing team, starting with the appointment of its first director of network marketing. The broadcaster has poached the BBC marketer Reemah Sakaan to fill the new role, with responsibility for marketing ITV...

The Week: People news - New role for Adconion's Hunt.(Matt Hunt)(Adconion Media Group)(Brief article)
November 25, 2011... Matt Hunt, Adconion Media Group's UK managing director, is stepping down from his role and will take up a senior global management position at the online advertising network in 2012. Adconion is currently looking for a replacement for Hunt. His...

The Week: City news - Guardian to sell PaidContent.(Brief article)
November 25, 2011... The Guardian has put its PaidContent website up for sale with a price tag of dollars 20 million (pounds 12.7 million), three years after it bought the New York-based digital publishing and events business. The publisher said that it has received...

The Week: City news - EBay buys Hunch for dollars 80m.
November 25, 2011... EBay has acquired the recommendations start-up Hunch for a reported sum of dollars 80 million (pounds 51 million). The New York-based Hunch launched in 2009 as a question-and-answer search engine, before expanding to become a platform to provide...

The Week: City news - Thomas Cook to close stores.(Brief article)
November 25, 2011... Thomas Cook is set to shut 200 of its high-street stores, in a move expected to be part of a wider review of the UK business and its brand portfolio. However, Sam Weihagen, Thomas Cook's interim chief executive, has said its advertising spend...

The Week: International news - Optimedia wins Bridgestone.(Brief article)
November 25, 2011... Bridgestone has appointed Optimedia to handle its dollars 120 million media planning and buying business in the US. The appointment follows a review that included a number of network agencies. Optimedia will now oversee the media duties for the...

The Week: LBi opens Sydney office.(Brief article)
November 25, 2011... LBi, the independent digital marketing agency, has opened its first office in Australia to meet growing client demand in the region. LBi's Sydney arm will offer digital services including platform innovation, service design, branded content,...

The Week: Philip Morris fights pack law.
November 25, 2011... The tobacco giant Philip Morris has started legal proceedings against the Australian government's passing of legislation to make plain packaging mandatory for cigarettes. The new law ensures that, from December 2012, all tobacco will be sold in...

The Week: International news - Amstel Light kicks off review.(Brief article)
November 25, 2011... Heineken USA has called a review of the creative duties for Amstel Light. The beer brand, which spends around dollars 10 million per year in the US, has split with the incumbent, The Richards Group, after four years and now requires an agency to...

The Week: International news - New York Life seeks agency.
November 25, 2011... New York Life, the North American insurance giant, has kicked off a review of its dollars 35 million US advertising account. The company has shortlisted Carmichael Lynch, Euro RSCG and TBWA\Chiat\Day to pitch for the business. Taxi, the New...

The Week: International news - O&M appoints Frantzeskos.(Ogilvy & Mather Worldwide Inc.)(Constantine Frantzeskos)(Brief article)
November 25, 2011... Ogilvy & Mather has appointed Constantine Frantzeskos as its digital engagement director for the Asia-Pacific region. Based in Singapore, Frantzeskos will be responsible for developing digital strategies for a range of O&M's global...

The Week: International news - Cannes plots Mobile Lion.
November 25, 2011... The Cannes Lions International Festival of Creativity will feature a mobile category from 2012. The category will reward creative use of technology, mobile and tablet apps, mobile websites, games, rich media mobile advertising and integrated...

The Week: International news - Bieber fronts Macy's spot.(Justin Bieber)(Brief article)
November 25, 2011... Justin Bieber has been snapped up by the US department store Macy's for a new ad promoting the 'Black Friday' flash sale. The ad, created by JWT New York, shows Bieber on his journey to the Macy's sale. Each person he encounters, from his driver...

Pitch update.(Brief article)
November 25, 2011... The nightmare before Christmas has begun. Agencies competing for Kerrygold, including the incumbent, WCRS, were briefed this week, with pitches due just before Christmas. Mattessons, the Kerry Foods meat brand, is also planning presentations...

New-business rankings - 25 November 2011.(Statistical table)(Company rankings)
November 25, 2011... NEW-BUSINESS RANKINGS 25 NOVEMBER 2011 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: Cridge of Isobar to take sabbatical.(Mark Cridge)(Brief article)
November 25, 2011... Mark Cridge, the global managing director of Isobar, is taking a six-month sabbatical from the role. From January, he plans to travel and assist the Green Party with its London election campaign before returning to the network in July. ...

Hotline: Kallo Organic Foods looks for agency.(Brief article)
November 25, 2011... Kallo Organic Foods is looking for an agency to handle its advertising business. The brand, which introduced its 'thought for food' positioning earlier this year, is planning to hold the pitch before Christmas. -------------------- Did you...

Hotline: Hand appointed PPA chairman.(Kevin Hand)(Professional Publishers Association)(Brief article)
November 25, 2011... Kevin Hand has been appointed as the chairman of the PPA. Hand, the former Emap and Hachette UK chief executive, is currently a special advisor to Hearst Magazines UK. Stevie Spring was due to replace the current PPA chairman Charles Reed, the...

Hotline: JWT London's appeared on Young Apprentice.(Brief article)
November 25, 2011... JWT London's appearance on Young Apprentice on Monday night attracted 3.45 million viewers. The BBC One show featured young contestants pitching ideas for a new ad to JWT's senior management. -------------------- Did you find this article...

Hotline: Feather to launch own business.(Brief article)
November 25, 2011... Stuart Feather, the co-founder of Feather Brooksbank, now Carat Edinburgh, has left the agency to launch his own business. Feather founded the Edinburgh-based agency with Giles Brooksbank in 1991, selling to Aegis in 1999. ...

Hotline: Marshall to join SABMiller.(Gavin Marshall)(Brief article)
November 25, 2011... Gavin Marshall, the AAR's digital consultant, has left the intermediary to join the global drinks company SABMiller. Marshall, who has also worked at Agency Republic, will be responsible for boosting the global digital marketing activity for...

Hotline: Apple working with Press Association.(Brief article)
November 25, 2011... Apple is working with the Press Association to publish weekly charts for paid and free apps on the iPhone and iPad in the UK. The rankings are based on sales and downloads from the company's App Store over the previous seven days, although sales...

Hotline: IPA'S 2012 Effectiveness Awards launch.(Brief article)
November 25, 2011... The IPA is launching its 2012 Effectiveness Awards today (24 November). The awards are open to entries from agencies, media owners and clients worldwide and, for the first time, entrants who pre-register will be offered a new advisory service to...

Hotline: Nabs offering attendees mentoring.(National Advertising Benevolent Society )(Brief article)
November 25, 2011... Nabs is offering attendees of its next Speed Mentoring event the chance to win an hour's personal mentoring with Mindshare's Ita Murphy, Facebook's Stephen Haines or HMDG's Nick Hurrell. Anyone who buys a ticket for the event, which will be held...

Campaign Promotion: LIZH Tomorrow's talent.
November 25, 2011... Senora Rushmore's Laura Sampedro and Carlos Alija discuss their unique alliance and the difference between the Spanish and UK ad industries. From this year's A List (published next week), we can derive that the best of the best do it all for...

Close-Up: Can LBi bring cohesion to its blending promise?
November 25, 2011... The digital marketing agency's chief executive says it's the mature service mix that makes it stand out, Katherine Levy writes. The first thing you notice about Luke Taylor, the chief executive at LBi International, is that he is rather posh....

Close-Up: Why there is still room for the ideas salesman.
November 25, 2011... Advertising is going through a 'user-revolution'. But are we best-placed to know what we really want, Tracey Follows asks. In Arthur Miller's play Death Of A Salesman, the tragic salesman Willy is described perfectly, along with his vocation,...

Close-Up: What did adland learn on its school trip to California?
November 25, 2011... An IPA delegation visited Silicon Valley and Hollywood for creative inspiration. Did some of the magic rub off? Jason Goodman reports. When Nicola Mendelsohn announced in her inaugural speech as the IPA president that, to help drive her...

Close-Up: My YouTube ad of the week - Cadbury.(Brief article)
November 25, 2011... Brand: Cadbury. Task: Leverage Cadbury's Olympic London 2012 sponsorship with the latest 'Keep Team GB Pumped' spot. Execution: The British Olympic swimming star Rebecca Adlington gets some training support from the public as they sing...

Close-Up: Is Amsterdam now back in business?
November 25, 2011... A diverse cultural mix has helped the city establish itself as an advertising hub. John Tylee writes. Anomaly is an apposite name for the latest agency from beyond the European mainland to establish an office in Amsterdam. Why? Because the...

Close-Up: My Life in Advertising ... David Weeks, UK/international, The Week.(Brief article)
November 25, 2011... Name: David Weeks Job: Head of advertising, UK/international, The Week - The reason I got into advertising was... the 1990 economic ice age meant that graduation was followed by sell or starve. - The campaign I'm most proud of...

Media Perspective: ZenithOptimedia shows that Group M is not unassailable.
November 25, 2011... Finally, media agencies that don't belong to the Group M stable appear to have managed to break their duck. The news that ZenithOptimedia had secured the prized pounds 50 million media account for Royal Bank of Scotland retail banking,...