Campaign articles from November 2010

Campaign archives from November 2010

Healy moves to Walker as Davis steps up.(Simon Davis promoted to chief executive)(Brief article)
November 26, 2010... Walker Media has poached MediaCom's head of strategic solutions, Sean Healy, to become its managing director, in a restructure that also sees Simon Davis promoted to chief executive. Phil Georgiadis remains as the chairman of the agency but...

Agencies line up for pounds 60m Lenovo brief.(Brief article)
November 26, 2010... Lenovo, the world's fourth-largest personal computer maker, is reviewing its global ad account estimated to be worth pounds 60 million. The business is held by Ogilvy & Mather, which won the business in 2005. Lenovo, which was formed...

Bampton to replace Williams at Channel 5.(Nick Bampton )(Brief article)
November 26, 2010... Kelly Williams, the sales director of Channel 5, is leaving the broadcaster and will be replaced by Nick Bampton. Williams, who has been the sales director since March 2004, has taken the decision to leave just five months after the...

Scholz scoops Opel European account.
November 26, 2010... Opel, the General Motors-owned car-maker, has appointed the Germany-based Scholz & Friends to handle its pan-European advertising. The agency triumphed after a four-month pitch process involving Opel roster shops, including McCann...

Panasonic calls ad pitch.
November 26, 2010... Electronics company in talks with agencies over pounds 60m pan-European business. Panasonic is reviewing its pounds 60 million pan-European advertising account for its consumer electronics products as the company aims to strengthen its...

Editor's Perspective: McCann creative coup is a real game-changer.(Editorial)
November 26, 2010... It wouldn't be the end of the year without a dramatic agency departure. Or, in this case, departures. So McCann Erickson is parting company with its joint executive creative directors, Simon Learman and Brian Fraser. A statement from the pair...

Arena beats Carat to Thomas Cook.(Arena Media )(Brief article)
November 26, 2010... The agency has retained the pounds 12 million media business. Arena Media has retained the pounds 12 million Thomas Cook media planning and buying business after a lengthy pitch process that began in July with a demand from the client for a...

Random House hires BMB for ad account.(Beattie McGuinness Bungay )(Brief article)
November 26, 2010... Random House, the publisher, has appointed Beattie McGuinness Bungay to handle its advertising. The agency won the business without a pitch and Random House did not previously retain an agency. BMB's first project will be to promote Simon...

CHI & Partners nets Interparcel ad task.(Brief article)
November 26, 2010... Interparcel, the worldwide delivery company, has appointed CHI & Partners to handle its ad account. The agency secured the business without a pitch, and will now be responsible for launching the brand's first TV ad, due to break next...

Wieden & Kennedy scoops Yahoo! advertising account.
November 26, 2010... Yahoo! has appointed Wieden & Kennedy to handle its UK advertising account. The agency won the business in a pitch against M&C Saatchi and Fallon. One of the first projects the agency will work on is a campaign to promote the...

England-Hall steps down at Razorfish.(Stephen England-Hall resigns as chief executive officer)(Brief article)
November 26, 2010... Stephen England-Hall, the UK chief executive of the digital agency Razorfish, has left the Publicis-owned company. Razorfish will not directly replace England-Hall but the agency's chief operating officer, Chris Mellish, has been promoted to...

Domestos - Flushtracker.(Brief article)
November 26, 2010... Lean Mean Fighting Machine has created a new digital application for Domestos, the Unilever bleach brand. It enables consumers to track the progress of their toilet flushes to promote the brand's association with 'World Toilet Day' this...

Agencies line up for Courage creative brief.(Wells and Young contracts for advertising campaigns)(Brief article)
November 26, 2010... Wells and Young's, the UK brewer, is looking for an agency to handle the advertising for its Courage beer brands. The company has approached a number of agencies with an RFI, with initial meetings due to take place before the end of the...

Stella Artois - Ice lounge.(Brief article)
November 26, 2010... Stella Artois' has released a Christmas ad, created by Mother New York and Mother London, which highlights the brand's heritage as a beer originally crafted for Christmas. The spot, which continues the 60s Continental Europe theme that has...

Sky Sports - Your Team, Your Dream.(Sky Sports is launching an interactive online campaign )(Brief article)
November 26, 2010... Sky Sports is launching an interactive online campaign promoting its football coverage. Created by Brothers and Sisters, the campaign, which is hosted at www.yourteamyourdream.com, gives fans the opportunity to become the star of their...

Berkeley Homes calls pounds 15m pitch.(Brief article)
November 26, 2010... Berkeley Homes, the UK home developer, is looking for an agency to handle its pounds 15 million advertising account. The company has directly approached a number of integrated agencies with a view to holding a pitch for the business. ...

Priest and Ramsey to lead D&AD juries.(Brief article)
November 26, 2010... The Adam & Eve founder Ben Priest and JWT London's executive creative director, Russell Ramsey, are among the industry heads named as jury foremen for the 2011 D&AD Awards. Priest will be the foreman of the TV & Cinema Advertising...

Westfield kicks off outdoor ad pitch.(Brief article)
November 26, 2010... Westfield has launched a pitch for media owners to manage outdoor advertising at Westfield Stratford City, which is being developed close to the 2012 Olympic site, as well its six other shopping centres outside London. The pitch, estimated to...

Ferrero appoints RKCR/Y&R to Tic Tac creative business.(Brief article)
November 26, 2010... Ferrero has appointed Rainey Kelly Campbell Roalfe/Y&R to handle the advertising for its Tic Tac brand. The agency is understood to have picked up the business without a pitch It already held a place on the Ferrero roster after winning...

Publicis lands Virgin Unite advertising brief.(Brief article)
November 26, 2010... Virgin Unite, the non-profit foundation of Sir Richard Branson's Virgin Group, has appointed Publicis London to handle its advertising account. The agency secured the business without a pitch, and will now work on initiatives to raise the...

Telegraph -I Spied.
November 26, 2010... Adam & Eve has created a series of six double-page-spread press executions running in Stylist magazine and The Sunday Telegraph's fashion title Stella to launch the Telegraph's I-Spied fashion website, where experts select the best fashion,...

V&A Museum of Childhood - Play to learn.(Victoria and Albert Museum)(Brief article)
November 26, 2010... The V&A Museum of Childhood has launched a follow-up to its award-winning 'inner child' campaign, with a project to entice children and adults into the museum to learn through play. The new campaign, created by Abbott Mead Vickers BBDO,...

Marston's Pedigree - Ashes Down Under.
November 26, 2010... DLKW Lowe has launched a series of press ads for Marston's Pedigree in the Telegraph's Sport section to celebrate the opening Ashes Test. They continue Pedigree's campaign using pub objects to deliver lines that kick-start the banter between...

McCann looks to new creative future.(Linus Karlsson resigns from Mother New York )
November 26, 2010... Linus Karlsson's colleagues at Mother New York were shocked to see him leave last week. The Swede is walking away from the agency he co-founded seven years ago, to one that seems to be its very antithesis. He leaves Mother, which prides...

Oxley moves up to DDB technology job.(Matt Oxley )(Brief article)
November 26, 2010... DDB UK has promoted the former technology director at Tribal DDB Matt Oxley to the role of head of creative technology across the agency. Oxley, who has been with DDB since 1999, will be responsible for providing technology insight and...

Gatwick Airport hunts CRM and digital shop.(Brief article)
November 26, 2010... Gatwick Airport is seeking an agency to handle its customer relationship marketing and digital account. The agency will be responsible for promoting services of the UK's second-largest airport as a challenger brand to Heathrow Airport as it...

Expedia calls B2B digital ad review.(Brief article)
November 26, 2010... Expedia is seeking an agency to handle a pan-European business-to-business mobile campaign as it prepares to relaunch across Europe. The online travel portal is approaching agencies directly to handle a mobile advertising campaign for the...

Starbucks - Snowflake.(Brief article)
November 26, 2010... Starbucks has launched its range of holiday drinks and red Christmas cups with a TV ad featuring snowflake kites and using the strapline: 'Share in the taste of the season.' The ad, by BBDO New York, shows friends and families playing with...

Waitrose - Heston's Prize Pudding.(Brief article)
November 26, 2010... Waitrose is using social media to drive sales over the festive season. The campaign, by Kitcatt Nohr Alexander Shaw, includes a Facebook app called 'Heston's Prize Pudding' that allows users to claim one of a limited number of virtual...

The Week: Advertising News - LG signs Brook to Optimus.(Brief article)
November 26, 2010... LG, the electronics brand, has signed Kelly Brook as the face of its Optimus One smartphone. Brook is described by LG as the 'ideal ambassador' for the handset, which is positioned as affordable and versatile. Brook's most recent involvement...

The Week: Advertising News - Hellmann's replaces '12 days'.(Brief article)
November 26, 2010... Hellmann's, the Unilever-owned mayonnaise brand, is replacing its long-running '12 days of Christmas' ad campaign with an advertising push offering consumers Boxing Day recipe ideas. The campaign, created by Ogilvy, launches this week and...

The Week: Advertising News - Kleenex unveils winter drive.(Brief article)
November 26, 2010... Kleenex, the Kimberly-Clarkowned brand, has launched a winter campaign to promote its Balsam tissues. The humorous ads, created by JWT London, promote the soothing benefits of the tissues by showing a 'witch' nose transformed into a fairy....

The Week: Advertising News - Fujifilm plots 3D commercial.(Brief article)
November 26, 2010... Fujifilm is to run its first 3D cinema ad as part of a campaign to promote its new 3D camera. Created by Ogilvy Germany, the 30-second ad will break in the UK on 3 December, ahead of the launch of winter blockbusters including Tron Legacy. It...

The Week: Advertising News - McDonald's reveals festive ad.(Brief article)
November 26, 2010... McDonald's has launched a campaign for its limited-edition Festive Menu. The TV ad, created by Leo Burnett, features customers singing their orders to the tune of Deck The Halls. Cars full of people, some dressed as Santa, are seen singing...

The Week: Advertising News - Cannes rebrands ad festival.
November 26, 2010... The Cannes Lions International Festival has changed its strapline from 'international advertising festival' to 'international festival of creativity'. The change reflects the widening focus of the event, which introduced PR awards for the...

The Week: Media News - Facebook partners MySpace.(Brief article)
November 26, 2010... Facebook and MySpace have partnered to launch a feature that enables MySpace users to build their personal profile based on information listed in their Facebook profile. The 'mashup' feature transports all of the likes and interests on a...

The Week: Media News - Virgin opens broadband site.(Www.stopthebroadbandcon.org)(Brief article)
November 26, 2010... Virgin Media, the TV and broadband supplier, has launched a website for consumers to test the broadband speed their current provider is giving them and protest against misleading broadband speed advertising. Www.stopthebroadbandcon.org,...

The Week: Media News - Promoted Tweets on Google.(Brief article)
November 26, 2010... Google has started to display Twitter's 'Promoted Tweets' in its real-time search, the first time it has featured results from another network in its listings. The innovation, launched in the US this month, is likely to roll out in the UK...

The Week: Media News - Evans returns to Channel 4.(Chris Evans)(Brief article)
November 26, 2010... Chris Evans is to return to Channel 4 in January to present its new celebrity extreme sports primetime show Famous And Fearless alongside the horse-racing presenter Clare Balding. The show is being billed as Channel 4's replacement for...

The Week: Media News - Mobile brands discount iPad.(Brief article)
November 26, 2010... Everything Everywhere, the owner of the T-Mobile and Orange mobile phone brands, is looking to offer bundled deals for the Apple iPad. IPads usually cost between pounds 420 and pounds 700, but will be sold at a discounted rate with 24-month...

The Week: Media News - Global Radio revamps sales.(Brief article)
November 26, 2010... Global Radio, the owner of the Heart network and the national commercial station Classic FM, has restructured its sales team, placing a member of its commercial strategy team in each of the media agency hubs. In the new integrated sales team...

The Week: Branding News - John Lewis takes MS honour.(Brief article)
November 26, 2010... John Lewis was voted the Marketing Society's brand of the year at last week's Marketing Society dinner. The retailer was picked from a shortlist of five, which also included Aviva, British Gas, Giffgaff (the brand launched by O2 last year)...

The Week: Branding News - Netto to take on Asda name.(Brief article)
November 26, 2010... Netto, the grocery chain acquired by Asda in May, will be rebranded with the Asda name in the new year. Asda will rebrand the stores following the pounds 778 million deal but has been forced to sell off 47 of the 193 stores acquired by an...

The Week: Branding News - Kraft debuts premium Kenco.
November 26, 2010... Kraft Foods is to launch a premium instant coffee product under its Kenco brand. Called Kenco Millicano, the product will go head-to-head in a marketing battle with Starbucks' Via Ready Brew. Millicano is due to launch early next year and...

The Week: Everything Everywhere consolidates pounds 90m media.(Brief article)
November 26, 2010... Everything Everywhere, the umbrella brand for Orange and T-Mobile, has consolidated its pounds 90 million media buying into Group M. In real terms, the consolidation will change little as the Group M agencies MEC and MediaCom will continue to...

The Week: Quotes of the week.
November 26, 2010... 'The evidence is clear that packaging helps to recruit smokers, so it makes sense to consider having less attractive packaging.' - Andrew Lansley, the Health Secretary, raises the prospect of banning branding from cigarette packets 'Were...

The Week: Advertising Reviews - Mitchells & Butler reviews.(Brief article)
November 26, 2010... Mitchells & Butler, the pub and restaurant operator, is reviewing its advertising agency roster to focus its marketing efforts on its restaurant brands. M&B is considering a consolidation of its roster, which includes Elvis, St Luke's...

The Week: People News - Wheatcroft to leave WSJ.(Patience Wheatcroft resigns from Wall Street Journal Europe)(Brief article)
November 26, 2010... Patience Wheatcroft is leaving her role as the editor-in-chief of The Wall Street Journal Europe after 18 months in the position. Her departure from the News Corporation-owned newspaper coincides with her nomination as a Conservative peer....

The Week: People News - Hoornik quits Sony Ericsson.(Lennard Hoornik resigns as marketing chief officer)(Brief article)
November 26, 2010... Sony Ericsson's global marketing chief, Lennard Hoornik, is leaving the mobile handset company to pursue 'new career opportunities'. His departure follows that of several key UK marketing staff at Sony Ericsson ahead of the planned relocation...

The Week: People News - Kinetic hires CBS's Scullion.(Yvonne Scullion joins WPP plc as client commercial director)(Brief article)
November 26, 2010... Yvonne Scullion, the sales operations director at CBS Outdoor, is to join WPP's out-of-home agency Kinetic in the new role of UK client commercial director, the first major appointment since James Copley was promoted to chief operating officer....

The Week: People News - M&C Saatchi poaches Gibbs.(Katie Gibbs )(Brief article)
November 26, 2010... M&C Saatchi Group has poached Iris Worldwide's partner and director of new business and marketing for Europe, Katie Gibbs, as its new-business director. Gibbs, who has been at Iris for seven years and was a Campaign 'Face to Watch' in...

The Week: People News - TBG swoops for Lavender.(TBG Digital appointed Kate Lavender as management consultant)(Brief article)
November 26, 2010... TBG Digital has appointed Kate Lavender, a management consultant who last worked at Sony, to the new role of chief operating officer in the UK, as it expands into Europe and the US. Lavender will oversee UK operations and report to TBG's...

The Week: People News - Unilever moves Hangweier.(Brief article)
November 26, 2010... Unilever, the FMCG giant, has named Petra Hangweier as the new category director for laundry within its UK and Ireland business. The internal appointment will see Hangweier move from her position as the savoury category director for...

The Week: City News - DMG profits down 14 per cent.
November 26, 2010... Revenue and pre-tax profits have dropped at Digital Marketing Group, which is led by the chief executive, Ben Langdon. DMG owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a...

The Week: City News - Spotify suffers heavy losses.(Brief article)
November 26, 2010... Spotify Limited, part of the Spotify Group, generated European advertising revenue of pounds 4.5 million during 2009, but finished the year with losses and net liabilities of pounds 6.9 million. Spotify Limited is a key part of a group of...

The Week: International News - Jankowski joins MasterCard.(Ben Jankowski resigns from Johnson & Johnson)(Brief article)
November 26, 2010... Ben Jankowski, the Johnson & Johnson global account lead at OMD, is leaving the agency to become the global media director of MasterCard. Jankowski had led the J&J business globally at OMD since 2008, working across the 27 markets...

The Week: International News - Harley appoints agencies.(Harley-Davidson contracts with Carmichael Lynch)(Brief article)
November 26, 2010... Harley-Davidson, the motorcycle brand that recently ended its 31-year relationship with its advertising and media agency Carmichael Lynch, has appointed three shops to handle its US advertising and media business. The company has awarded its...

The Week: International News - Y&R Brands acquires Taxi.(Brief article)
November 26, 2010... WPP has acquired the North Americaand Amsterdam-based integrated agency Taxi through its Young & Rubicam network for an undisclosed sum. WPP said the acquisition of Taxi, which employs around 350 people across offices in Toronto, New...

The Week: BlackBerry calls US pitch.(Brief article)
November 26, 2010... BlackBerry, the Canadian smartphone manufacturer, has called a pitch for its dollars 200 million US advertising account. The brand, which is owned by Research in Motion, has invited a number of undisclosed agencies to compete for the...

The Week: International News - Steak 'n Shake seeks shop.(Brief article)
November 26, 2010... Steak 'n Shake, the US-based restaurant chain, is holding a creative agency review. Its decision to look for an agency comes two years after its relationship with the Indianapolis-based Young & Laramore came to an end. Reports suggest...

The Week: Iris wins pitch for Adidas product launch campaigns.(Brief article)
November 26, 2010... Adidas has appointed Iris to handle two product launch campaigns after a three-way pitch. The agency, which is on the Adidas roster, will launch the adiZero F50 Prime football boot in February and the 2011 kits for the sports brand's five...

The Week: Quotes of the week.
November 26, 2010... 'Faster broadband means better broadband, whether you're surfing the web, watching TV online or downloading music, and UK consumers deserve super-fast broadband they can trust, rather than having to rely on the fairytales and broken promises of...

Pitch Update.(Brief article)
November 26, 2010... Adam & Eve has pulled out of the BBC roster review. The agency, recently appointed by YouView, was one of eight originally shortlisted to pitch for the business. However, it has now opted to withdraw from the process, citing the need to...

New-Business Rankings: 26 November 2010.(Company rankings)
November 26, 2010... NEW-BUSINESS RANKINGS: 26 NOVEMBER 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: Intel reviews its global creative digital account.(Brief article)
November 26, 2010... Intel is reviewing its global creative digital account. The technology giant has approached a number of agencies directly through its North American offices. The review is thought to be separate to the ongoing Intel digital business-to-business...

Hotline: Air Asia appoints Publicis London.(Brief article)
November 26, 2010... Air Asia has appointed Publicis London to its UK ad account. The airline already works with Publicis offices in other markets, including Australia. -------------------- Did you find this article useful? Why not subscribe to the magazine?...

Hotline: Sky concludes its digital agency roster review.(Brief article)
November 26, 2010... Sky has concluded its digital agency roster review by appointing the Engine-owned agency Jam to handle its social media and Greenlight to oversee its search campaigns. The agencies join MediaCom, Sky's media agency, on the roster. ...

Hotline: Tony Granger to lead juries at Cannes.(Brief article)
November 26, 2010... Tony Granger, the chief creative officer at Young & Rubicam, will lead both the Cannes Lions Film and Press juries at next year's festival. Granger joined Y&R from Saatchi & Saatchi in 2008. -------------------- Did you find...

Hotline: Homebase appoints Glue Isobar.(Brief article)
November 26, 2010... Homebase has appointed Glue Isobar to work on its social media business. The appointment follows a pitch against Leo Burnett, the incumbent on Homebase's above-the-line business. -------------------- Did you find this article useful? Why...

Hotline: Radio groups refuse to air campaign.(Brief article)
November 26, 2010... A number of commercial radio groups have refused to air a campaign to support digital radio, as the row about who is going to fund the roll-out of DAB transmission continues. Digital Radio UK launched a campaign on 22 November to promote...

Hotline: The IPA announces changes to Effectiveness Awards.
November 26, 2010... The IPA has announced a number of changes to the 2011 Effectiveness Awards. The agency body has introduced 'Best Social Value' and 'Best Newcomer' categories. Additionally, the 'Best Media' and 'Best Multi-Channel' categories will be replaced...

Hotline: London Business School holds digital pitch.(Brief article)
November 26, 2010... London Business School is holding a digital pitch through the AAR The appointed agency will be responsible for web build and advertising. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call...

Hotline: Publicis Blueprint moves into outdoor media sales.(Brief article)
November 26, 2010... Publicis Blueprint has moved into outdoor media sales for the first time with a new division. Handrail Media will sell advertising on handrails in shopping centres owned by the Capital and Westfield groups. -------------------- Did you...

Hotline: Participants of Nabs Forum.(Brief article)
November 26, 2010... EasyJet's chief executive, Carolyn McCall, Future's chief executive, Stevie Spring, and Saatchi & Saatchi Fallon Group's chief executive, Robert Senior, are to participate in a Nabs Forum debating the theme: 'Why aren't more women on the...

Close-Up: Pearman takes centre stage in AMV's evolution.
November 26, 2010... The new chief executive has given up the hard partying, but Ian Pearman says he has no career gameplan, John Tylee writes. As the newly appointed chief executive of Abbott Mead Vickers BBDO, Ian Pearman might be said to be the embodiment of...

Close-Up: Are Dare's joint ECDs a match made in heaven?(Discussion)
November 26, 2010... Flo Heiss and Danny Brooke-Taylor discuss their new-look creative department following the merger of Dare and MCBD. - So, what will the new agency model be able to offer? FH: Our aim is to put creative thinking at the very heart of the...

Close-Up: Why Range Rover is checking the city's pulse.
November 26, 2010... Recession and changing consumer behaviour have forced a new approach to marketing cars. Matt Springate explains how. The car industry, often seen as a barometer of the world economy, dived head-first into a deep recession in 2007, with sales...

Close-Up: My YouTube ad of the week - Nespresso.
November 26, 2010... Brand: Nespresso. Task: Build awareness of Nespresso's 'quality coffee' in the final quarter of 2010 and refresh the long-running 'Nespresso - What Else?' ad series. Execution: George Clooney and John Malkovich star, with Malkovich playing...

Close-Up: Is adland guilty of sexualising kids?
November 26, 2010... There is a fear that the industry could be blamed for the transgressions of others, John Tylee says. It's doubtful that adland need get its knickers in a twist over what appears to be a renewed attempt by MPs to stop advertisers highjacking...

Close-Up: The Hot Seat - Mike Baker, Outdoor Advertising Association.(Interview)
November 26, 2010... Name: Mike Baker Job: Chief executive, Outdoor Advertising Association - You've got five hours left before the world explodes. What do you do? Don't panic. You can't place too much trust in forecasts. But, then again, if everyone else...

Campaign Promotion: The Big Picture - Outdoor.
November 26, 2010... The Big Picture for Outdoor this year is that our medium continues to inspire creative agencies to use amusing, intelligent copy and striking imagery to build brands and drive sales. Outdoor enables advertisers to combine context and emotion...

Media Perspective: Why the Bribery Act should make media companies worried.
November 26, 2010... When the economist Milton Friedman popularised the expression 'there's no such thing as a free lunch', he can't have realised that it would become so beloved and repeated by smug, knowing middle managers. Whether Friedman was accurate is...

Media Forum: Can video enhance search?(Viewpoint essay)
November 26, 2010... Will Google's proposed new format excite advertisers, Alasdair Reid asks. Clever Google. It has just invented a cure for its own apparent split personality. Google gives the impression of being two businesses. There's the grim, older...

Media Headliner: Commercial radio has a champion in Chalmers.(Ed Chalmers)
November 26, 2010... Global Radio's sales director, Ed Chalmers, loves radio for its dynamic and fast-moving environment. The fact that Ed Chalmers, Global Radio's sales director, is barely distinguishable in the group photo that accompanied his team's entry to...