Campaign articles from November 2010, page 4

Campaign archives from November 2010

Proximity wins pan-European brief for J&J.(Johnson & Johnson contracts with Proximity)(Brief article)
November 12, 2010... Johnson & Johnson has appointed Proximity to handle its pan-European digital account for its baby range. The agency won the brief from the incumbent, Profero, which will now work for Johnson & Johnson on a project basis, although it...

BT Vision - Running.(Brief article)
November 12, 2010... BT Vision, the internet TV service, has launched a TV campaign to promote its range of entertainment. Abbott Mead Vickers BBDO has created four ads that use content from blockbuster movies and TV box-sets and are based on four themes:...

Iceland - Moulin Blanche.(Brief article)
November 12, 2010... Iceland mums and Jason Donovan do the can-can in Iceland's Christmas campaign by Beta. Beta recast Iceland customers who audition-ed for the brand's ad campaigns earlier this year, following the decision to adopt customers as the face of...

E.ON - Energy fit.(E.ON has launched a campaign by DLKW promote its website eonenergyfit.com)(Brief article)
November 12, 2010... E.ON has launched a campaign by DLKW Lowe to promote its website eonenergyfit.com, which provides energy-efficiency advice. A TV ad, directed by Jim Lefevre of Nexus Productions, features a pair of animated mice, voiced by Jim Broadbent and...

The Week: Advertising News - Confused launches TV spot.(Brief article)
November 12, 2010... Confused.com has released a TV ad using a Queen track in a bid to reassert itself as the insurance comparison market leader. The ad, which was created in-house with media by PHD, shows the brand's animated logo, Cara, singing the rock band's...

The Week: Advertising News - Victoria Wood in BHF link-up.(British Heart Foundation)(Brief article)
November 12, 2010... The British Heart Foundation has launched its first campaign specifically aimed at women and is using the comedian Victoria Wood to host a branded event called The Angina Monologues. The activity, through Grey London and Drum PHD, will...

The Week: Advertising News - Retailers plot Xmas ad blitz.(Brief article)
November 12, 2010... Britain's biggest retailers are investing in a festive advertising onslaught ahead of the increase in VAT in January. Reports claim Marks & Spencer has increased its pounds 10 million investment by about pounds 2 million year on year, a...

The Week: Advertising News - Asda unveils new campaign.
November 12, 2010... Asda's Christmas campaign launched this week and focuses on special producers, with the first ad featuring the Farmer of the Year, Adrian Ivory, who supplies superior Scottish beef to the store. Created by Saatchi & Saatchi and filmed on...

The Week: Advertising News - Linda McCartney in ad push.(Brief article)
November 12, 2010... Linda McCartney Foods, the meat-free brand owned by the Hain Celestial Group, is launching a pounds 2 million advertising push, created by Feel Agency, with media through Total Media. The activity will launch with a competition to find the...

The Week: Media News - ITV1 enjoys ratings high.(Brief article)
November 12, 2010... ITV1 achieved its strongest Sunday ratings of the year last weekend as The X Factor attracted 14.9 million viewers and the Downton Abbey finale more than ten million viewers. The X Factor, which saw the elimination of Treyc Cohen, achieved a...

The Week: Media News - Mirror sponsors darts event.(Brief article)
November 12, 2010... The Daily Mirror is set to be the title sponsor for the Grand Slam of Darts, broadcast live on ITV4 from 13 to 21 November. The tournament, which will now be named the Daily Mirror Grand Slam of Darts, brings together the world's best players...

The Week: Media News - Royal Mail able to up prices.(Brief article)
November 12, 2010... The postal regulator has given an initial green light to Royal Mail's request to raise business mail prices for one year and is proposing to give the company more freedom to compete in the bulk mail market. Royal Mail plans to increase the...

The Week: Media News - Vodafone backs Global chart.(Brief article)
November 12, 2010... Vodafone has become the first sponsor of Global Radio's weekly Big Top 40 chart. The year-long sponsorship was planned and brokered by OMD UK's Fuse Sport and Entertainment division. -------------------- Did you find this article useful?...

The Week: Media News - Wired publishes iPad issue.(Brief article)
November 12, 2010... Conde Nast's Wired magazine has unveiled its first issue for the Apple iPad. The app has attracted advertising from brands including Audi, Burberry and Chanel. All advertisers that appear in the December print edition of the magazine will...

The Week: Media News - Coty uses augmented reality.(Brief article)
November 12, 2010... IPC's InStyle magazine has produced an augmented-reality campaign promoting the new Vivienne Westwood perfume, Naughty Alice, from Coty Prestige, a division of the fragrance giant Coty Inc. Readers of the December issue of InStyle will be...

The Week: Media News - Sky hits customer target.(Brief article)
November 12, 2010... Sky has reached its target of ten million customers, more than a month ahead of its self-imposed deadline to hit the figure. The company is not setting a new target for customer numbers but its chief executive, Jeremy Darroch, said it will...

The Week: Branding News - Hilfiger promotes new range.(Tommy Hilfiger Corp)(Brief article)
November 12, 2010... Tommy Hilfiger is marking its 25th anniversary with a limited-edition 25-piece fashion range called The Icon Collection. The theme for the collection was drawn from film and music stars including Grace Kelly, Clark Gable, Iggy Pop and Steve...

The Week: Branding News - Carling plans C2 relaunch.(Brief article)
November 12, 2010... Molson Coors plans to relaunch its C2 brand next year after the low-alcohol lager's marketing failed to resonate with consumers. Introduced in 2004, C2 ran its last major campaign, through Beattie McGuinness Bungay, three years ago. It aimed...

The Week: Branding News - Levi's to produce eco jeans.(Brief article)
November 12, 2010... Levi's is launching a range of 'sustainable' jeans called Water<Less. The range is intended to reduce the environmental impact of production by cutting the average volume of water it takes to make the jeans by up to 96 per cent. The range...

The Week: BBC reveals pitchlist for pounds 20 million advertising roster.
November 12, 2010... Adam & Eve, Karmarama and Wieden & Kennedy are among the eight agencies invited to pitch for a place on the BBC's pounds 20 million advertising roster. The corporation has also invited the incumbent roster agencies Rainey Kelly...

The Week: Quotes of the week.
November 12, 2010... 'We know that at least two agencies have been leant on very heavily by the Cabinet Office through COI to make concessions, in terms of remuneration, in a way we think is disproportionate and unjustified. 'Some are being asked to do additional...

The Week: Advertising Reviews - Publicis wins Maggi ad brief.(Nestle UK contracts with Publicis London )(Brief article)
November 12, 2010... Nestle UK has appointed Publicis London to handle advertising for its Maggi range of cooking flavours and sauces. The agency appointment comes as Nestle looks to position Maggi as a mainstream brand to challenge the likes of Unilever's Knorr....

The Week: People News - Mullock joins Thomas Cook.(Louise Mullock)(Brief article)
November 12, 2010... Thomas Cook Group, the travel company, has appointed BSkyB's head of online sales and marketing, Louise Mullock, to lead a push into online sales. Mullock joins in the new role of group sales and marketing director, e-commerce. She had worked...

The Week: People News - Easterbrook takes new role.(Brief article)
November 12, 2010... McDonald's has performed a U-turn on its decision to appoint its former UK chief executive Steve Easterbrook to the job of global chief branding officer. Instead, he will now head the fast-food chain's European operations Easterbrook will...

The Week: People News - Mediabrands hires Birtles.(Gary Birtles)(Brief article)
November 12, 2010... Interpublic's Mediabrands has confirmed that Gary Birtles, the former chief executive of Initiative UK, has moved to a new role as the chief operating officer EMEA of Mediabrands Ventures, its marketing services division for clients. Birtles...

The Week: People News - Southall quits Cosmo.(Justine Southall)(Cosmopolitan)(Brief article)
November 12, 2010... Justine Southall, the publisher of Cosmopolitan magazine, is leaving The National Magazine Company's women's lifestyle monthly after three-and-a-half years to develop her own media business. Southall was appointed as the publishing director...

The Week: People News - Sandhu departs The Times.(Gurtej Sandhu)(Brief article)
November 12, 2010... Gurtej Sandhu, the digital director at The Times, is leaving the newspaper. Sandhu oversaw the digital editorial development of thetimes.co.uk and The Times' iPad edition. Sandhu joined the newspaper in January from its parent company News...

The Week: City News - Ofcom BSkyB rule by year end.(Office of Communications)(British Sky Broadcasting Group PLC)(Brief article)
November 12, 2010... Ofcom has stated that it will publish its report on News Corporation's planned takeover of BSkyB by the end of the year. All stakeholders in the planned deal have been invited to submit written representation to Ofcom following the Business...

The Week: City News - JCDecaux sees revenue rise.(revenue report)(Financial report)(Brief article)
November 12, 2010... Organic revenues at the outdoor media owner JCDecaux grew by 11.1 per cent in the third quarter of 2010 with total revenues, taking account of acquisitions, rising by 26.9 per cent. According to the company's results, worldwide revenues were...

The Week: City News - Revenue growth for Unilever.(revenue report)(Financial report)(Brief article)
November 12, 2010... Unilever, the owner of brands including Flora and Dove, has posted a 13.2 per cent year-on-year rise in third-quarter revenues to EUR11.5 billion (pounds 10.1 billion) due to a strong performance in emerging markets, while underlying sales fell...

The Week: International News - Naked opens in Minneapolis.(Naked Communications)(Brief article)
November 12, 2010... Naked Communications is expanding its footprint in the US with the opening of a Minneapolis office that will be run by the former Fallon director Lisa Seward Perry. It follows the launch of a Naked office in New York in 2006. Seward Perry...

The Week: International News - Powers takes post at CP&B.(Suzanne Powers)(Crispin Porter & Bogusky)(Brief article)
November 12, 2010... Crispin Porter & Bogusky has appointed Suzanne Powers as its global strategy officer, signalling the agency's ambition to spread its influence outside its US heartland. Powers joins the MDC Partners-owned agency from TBWA\Worldwide, where...

The Week: International News - Coke rolls out Christmas ad.
November 12, 2010... Coca-Cola is gearing up for the release of its global Christmas campaign 'snow globe' across 90 countries. The soft drink company's new Christmas campaign will include a television commercial, outdoor, cinema and digital advertising and...

The Week: International News - Google signs deal with VivaKi.(Google UK Ltd.)(Brief article)
November 12, 2010... Google has signed a two-year partnership deal with VivaKi, the digital and media arm of Publicis Groupe, with the aim of developing display advertising across Google's video and mobile platforms. The deal will initially cover the US and...

The Week: International News - Isobar promotes Jean Lin.(Brief article)
November 12, 2010... Jean Lin, the global chief strategy officer at Isobar, has been promoted to chief executive for the Asia-Pacific region. Lin founded the digital agency Wwwins Consulting Taiwan in 1999. It was consolidated under Aegis Media's Isobar in...

The Week: International News - Best Buy consolidates media.(Brief article)
November 12, 2010... Best Buy, the technology retailer, has consolidated its US media planning and buying business into Starcom. Previously, the account, which is estimated to be worth dollars 300 million in billings, was split between Starcom, which handled...

The Week: Fallon resigns remainder of Innocent ad business.(Fallon London)(Brief article)
November 12, 2010... Fallon has parted company with Innocent after resigning what it had left of the account, including the advertising for its orange juice and Veg Pots brands. It is understood that Innocent has now taken the business in-house Fallon had been...

The Week: Quotes of the week.(Quotation)
November 12, 2010... 'The Trust is clear that within that new settlement, the BBC must strive to further raise the distinctiveness of its programming in order to satisfy viewers' expectations, particularly for the flagship channels BBC One and BBC Two.' - Sir...

Pitch Update.(Brief article)
November 12, 2010... There's a pattern forming in the new-business sphere that involves brands, which, despite calling a review, seem quite happy to continue with the creative and strategy that they already have in place. Take Santander, for instance. The banking...

New-Business Rankings: 12 November 2010.(Statistical table)(Company rankings)
November 12, 2010... NEW-BUSINESS RANKINGS 12 NOVEMBER 2010 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained...

Hotline: The Bank of England looks for an agency.(Brief article)
November 12, 2010... The Bank of England is looking for an agency to handle its recruitment advertising business. The bank has issued a tender for the account, with all interested agencies expected to have submitted their interest in pitching by 2 December. ...

Hotline: Publicis London appointed by Debra.(Brief article)
November 12, 2010... Publicis London has been appointed to handle the pounds 2 million advertising account for Debra, the charity for the genetic skin condition Epidermolysis Bullosa. The agency will work on a brand relaunch that will encompass a new identity,...

Hotline: Kitbag appoints PHD North.(Brief article)
November 12, 2010... Kitbag, the sports retailer, has appointed PHD North to handle its media planning and buying account following the launch of a major retail outlet in Manchester. Media activity to promote the store will begin this week. --------------------...

Hotline: Dixons appoints The BIO Agency.(Brief article)
November 12, 2010... Dixons has appointed The BIO Agency, the online marketing shop, to its digital roster after a pitch. The agency has created an interactive online tool for Currys and PC World, dubbed a 'Christmas gift helper', which suggests potential gifts to...

Hotline: Appointment at Saatchi & Saatchi X.(Brief article)
November 12, 2010... Saatchi & Saatchi X, the shopper marketing arm of the advertising network, has hired Rick Keiswetter, the former head of copy at Elvis, to be the lead creative on its Cadbury, Samsung, Arla and Pepsi accounts. In addition, Schnoosee...

Hotline: Promotion at Tullo Marshall Warren.(Chris Pearce got promoted)(Brief article)
November 12, 2010... Tullo Marshall Warren has promoted its business development director, Chris Pearce, to the newly created role of chief client officer. Pearce joined TMW three years ago from Blowfish Advertising, the agency he co-founded in 1998. ...

Hotline: Bauer Media creates a new team.(Brief article)
November 12, 2010... Bauer Media has created a new team called Bauer Access, which aims to provide commercial partners with greater access to its editors and programmers to discuss content ideas. Bauer Access is headed up by the broadcast sales and cross-media...

Hotline: WPP Group acquires I-Behaviour Inc.(Brief article)
November 12, 2010... WPP Group has acquired the US data marketing business I-Behaviour Inc through KPM Group - part of its Wunderman network - as it looks to increase its investment in digital knowledge-based marketing solutions. The Colorado-based I-Behaviour is...

The Thinkboxes Shortlist for September/October 2010: A view from Nick Darken.
November 12, 2010... Swagger. It's in short supply at the moment. But here are five spots that exude the confidence of brands who've got some. Most of the executions are divisive, which is precisely the point: strong brands have strong personalities. They know...

Close-Up: The man anointed UK's ultimate ad rule-maker.(Committee of Advertising Practice)
November 12, 2010... James Best's credentials make him a popular choice to lead the Committee of Advertising Practice, John Tylee learns. The chairmanship of the Committee of Advertising Practice has always seemed a job James Best was destined to do. Indeed, the...

Close-Up: What makes Andy Nairn so effective?(MCBD)
November 12, 2010... After MCBD pretty much swept the board at this year's IPA Effectiveness Awards, Matt Williams caught up with Andy Nairn, the planning director largely responsible for the agency's success. Andy Nairn is not one of those withdrawn, reclusive,...

Close-Up: Shocking stunt for St John Ambulance.
November 12, 2010... BBH's 'live ad' ran in a central London cinema last week. Nick Stringer reveals how it came about. It's Friday night at a cinema in the West End. You've got your seat, the lights have dimmed, the popcorn is going down a treat. The pre-movie...

Close-Up: My YouTube ad of the week - Heal the Bay.(Brief article)
November 12, 2010... Brand: Heal the Bay (a US environmental charity). Task: Raise awareness of the incredible amount of plastic bag pollution in California. Execution: Narrated by the Oscar-winner Jeremy Irons, The Majestic Plastic Bag is a 'mockumentary'. It...

Close-Up: Should brands fund Govt campaigns?
November 12, 2010... Advertisers could face pressure to help subsidise government communications, John Tylee writes. There's a fine line between the cash-strapped Government forcefully persuading advertisers to share the cost of its campaigns and yanking adland's...

Close-Up: The Hot Seat - Adam Graham, Saint@RKCR.(Interview)
November 12, 2010... Name: Adam Graham Job: Managing partner, Saint@RKCR - You've got five hours left before the world explodes. What do you do? See if I can hot-wire a space rocket. - What's your best joke? Never kick a midget with learning...

Media Perspective: Embattled BBC chief worrying about the wrong corporation.
November 12, 2010... There is something rather nostalgic about watching the scruffy hordes outside the BBC, waving placards in protest at proposed changes to the corporation's pension scheme. While Styrofoam cups of sweet steaming tea have been replaced by tall...

Media Forum: Has The Times hit its target?
November 12, 2010... Will its online pay-wall figures excite advertisers, Alasdair Reid asks. What fun. Some sources at rival newspaper groups were tempted to go to town on the The Times' first pay-wall results, released last week. And you can certainly see where...

Media Headliner: Channel 4's prodigal son excited about new era.
November 12, 2010... The new director of marketing and communications, Dan Brooke, believes C4 is still an innovator, Maisie McCabe writes. Dan Brooke is carrying out one of his final tasks as the managing director of the production company Rare Day before he...

Media Lifeline: Company headquarters.
November 12, 2010... A company's offices can say a lot about it, as Mindshare is about to discover. 1994: Channel 4 rewrote the rules of British broadcasting when it launched in the 80s - and it was symbolically important for it to find an architectural...

Media Perspective: Getting curtains and central heaters to talk is no easy thing.
November 12, 2010... Last week, we talked about 'the Internet of Things' - the idea that, soon, many of the ordinary objects in our lives will have a modicum of intelligence and connectivity, and that when they get networked together, all sorts of interesting...

Media: All about ... ITV programming.
November 12, 2010... Was ITV's latest case for scrapping CRR convincing? We'd like to say it was ever thus. We'd like to suggest that ITV executives have a long and noble history of pleading their case for regulatory leeway in order that they might produce a...

Media: Things we like.
November 12, 2010... The end of H&F News Blessed to be headquartered, as we are, in the London Borough of Hammersmith and Fulham, it was pleasing to see that the council-owned and council-tax-funded freesheet H&F News has finally been stopped Aside from...

Media: Double Standards - Fostering an 'experimental marketing culture'.(Interview)
November 12, 2010... Two advertising technologists on the importance of innovation to connect brands and consumers in the digital age. JOHN SNYDER - CHIEF EXECUTIVE, GRAPESHOT - What changes have you seen in media agencies' approach to innovation in 2010? ...

Perspective: Caught between the iPad's attractive and distractive qualities.(Column)
November 12, 2010... I have a confession to make: I don't own an iPad and I'm not really in a rush to get one. Don't get me wrong, I'm well aware of the cosmic significance of the iPad as a game-changing, world-transforming new platform that will finally herald...

On the Campaign Couch ... with JB.(Column)
November 12, 2010... Q: Should Campaign scrap its Digital Agency of the Year award now every agency is supposedly 'digital'? Seven years ago, I was asked by an internet conference to predict the future of internet advertising. This is a brutally edited version of...

Best of the blogs.
November 12, 2010... ADVERTISING IS JEKYLL AND HYDE JOB I was reading something quite embarrassing on the weekend (I think it might have been the Style section of The Sunday Times), but there was something in it that I thought might be blogworthy. I think it...

My Desk - Johnny Hornby.(CHI & Partners)
November 12, 2010... When we first founded the agency (CHI & Partners), we brought in furniture from our own homes. I bought my desk from an antique shop in Petworth in Sussex recently and also bought another identical one for my study at home. I have shared...

The Work: Private View.(Beattie McGuinness Bungay)(Doritos)(briefs)
November 12, 2010... CREATIVE - Dave Buonaguidi, creative director, Karmarama According to my wife, I am a moody old sod. My partners at work say I am too. So, now it's official: I am a grumpy old bastard. Well, if your work is being reviewed here today, I'm...

Diary: Web witter.(Brief article)
November 12, 2010... On Halifax reversing its recent decision to abandon a review of its pounds 25 million ad account and going back into talks with agencies (from Campaignlive). - Fabien Mosquito Wow. These guys look like they really know what they're doing...

Diary: Adland's favourite is 20.(Adam & Eve)(Brief article)
November 12, 2010... It's been 20 years but The Ivy still clings to the hearts, minds and, indeed, viscera of adland's finest. A play about the eatery by Sir Ronald Harwood called Heavenly Ivy was performed in the restaurant's dining room last week to mark its...

Diary: Saatchis' home in limbo.(M&C Saatchi London)(Brief article)
November 12, 2010... Saatchi & Saatchi has become so synonymous with the street where it is based that 'Charlotte Street' was historically and is still occasionally used as shorthand for the agency. But all that could change given that the lease on its...

Diary: W&K turns back time.(Wieden and Kennedy London)(Brief article)
November 12, 2010... It was for a good cause, but Diary suspects that the folks at Wieden & Kennedy would have used any excuse to dress up like the cast of Mad Men for a day. They had a bar in their library serving Martinis. But instead of smoking up a storm,...

Diary: Film unites Facebook.
November 12, 2010... While the portrait of its founder, Mark Zuckerberg, in The Social Network is not entirely positive, it seems Facebook has embraced the movie, up to a point. Diary hears that Facebook organised a trip to see the film near its Palo Alto base...

Diary: twitterati - A week in the life of Jeremy Hunt, Culture Secretary.
November 12, 2010... #Jeremy_Hunt 58 Following 7,890 Followers Boris' bikes are great... unless u get caught in the rain 10.39am, 5 November On way to Pinewood Studios to see filming of Pirates of Caribbean, tough job but someone has to do it ...

Diary: Water-Cooler Monitor.
November 12, 2010... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT YouView's pitch U-turn. While the capture of the ad 1 hr 3 mins account is a coup for Adam & Eve, CHI,...

Diary: Pick of the week - Fallon/Skoda.
November 12, 2010... Anne Cassidy was happy to see that Fallon's latest ad for Skoda didn't disappoint: 'In its own twisted way, this dark, heavy metal version of 'cake' is the perfect foil to the sugary sweetness of its predecessor. It's the advertising...

Diary: Turkey of the week - The Red Brick Road/Tesco.(Brief article)
November 12, 2010... Matt Williams is left feeling bored and a little underwhelmed by The Red Brick Road's Christmas ad for Tesco: 'This campaign for the supermarket giant has been stagnating a bit of late, and bringing in the Britain's Got Talent judge Amanda...

AMV promotes Ian Pearman to chief exec.(Abbott Mead Vickers )(Brief article)
November 5, 2010... Abbott Mead Vickers BBDO has restructured its senior management team, promoting Ian Pearman to the role of chief executive. Pearman, the former managing director, replaces Farah Ramzan Golant, who has been promoted to executive chairman of...

IPC kicks off review for Look magazine.
November 5, 2010... Look magazine, the weekly high-street fashion title owned by IPC Media, is reviewing its pounds 2 million advertising account. The publisher has approached agencies to pitch for the business, having parted company with the previous incumbent,...

YouView picks A&E in dramatic pitch U-turn.(Adam & Eve)(Brief article)
November 5, 2010... YouView, the new digital TV platform due to launch mid-2011, has made a dramatic U-turn on the award of its advertising account. Two weeks after handing the creative business - worth a reported pounds 40 million over four years - to CHI &...

Agencies line up for MG media business.(Brief article)
November 5, 2010... MG, the classic British motoring marque, is looking for a media agency as it prepares to relaunch in the UK. This follows the appointment of DCH to handle MG's UK advertising in July after a pitch. The car company, now part of Shanghai...

Halifax Reignites Ad Pitch
November 5, 2010... DLKW Lowe back on alert as Halifax restarts pounds 25 million advertising review. Halifax has reversed its recent decision to abandon a review of its pounds 25 million advertising account and is back in talks with agencies. The bank was in...

Editor's Perspective: Anonymous Ruskin ad couldn't be more timely.(Editorial)
November 5, 2010... I wish I knew my Ruskin better. Because his words, amplified on page 11, say rather more eloquently exactly what I've been writing about here for far too long. It's taken an anonymous advertiser in this week's issue to nail Ruskin's sentiment...

Govt asks adland for Big Society aid.(Brief article)
November 5, 2010... Industry called on to 'play its part' by sharing campaign costs. All Whitehall departments have now been ordered to draw up plans to share the cost of their campaigns with advertisers in the Government's latest attempt to reduce the bill for...