Campaign articles from November 2010, page 3

Campaign archives from November 2010

Hotline: Group M set to forecast rise in UK adspend next year.(Brief article)
November 19, 2010... WPP's Group M is set to forecast a near 4 per cent rise in UK adspend next year, following a better-than expected 2010, according to sources. Sir Martin Sorrell's centralised media investment group is expected to chart advertising growth in...

Hotline: General Medical Council looks for an agency.(Brief article)
November 19, 2010... The General Medical Council, the organisation responsible for ensuring high standards in the practice of medicine, is looking for an agency to handle its advertising business. The GMC has issued an official tender for the work, which will...

Hotline: Appointment at Karmarama.(James Denton-Clark appointed as group account director )(Brief article)
November 19, 2010... Karmarama has hired James Denton-Clark, the group account director at Beattie McGuinness Bungay, to the new role of client services director. Denton-Clark has been at BMB for the past four years, heading the McCain and Virgin Money business. ...

Hotline: Nissan adveritisng campaign escapes charges of racism.
November 19, 2010... An advertising campaign for the Nissan 370Z has escaped charges of racism but has still been banned by the Advertising Standards Authority for its focus on speed and acceleration. Created by TBWA\London, the outdoor and digital ads were...

Hotline: Barriers Direct looks for an agency.
November 19, 2010... Barriers Direct, an Essex-based bollards and parking posts stockist, is looking for an agency. It is thought to have approached a range of London-based shops. -------------------- Did you find this article useful? Why not subscribe to the...

Hotline: Appointments at 180 Amsterdam.(Brief article)
November 19, 2010... 180 Amsterdam has hired the Rainey Kelly Campbell Roalfe/Y&R creative team Ben Hartman and Neil Durber. The two join the agency as senior copywriter and senior art director respectively with a brief to work primarily on 180's DHL account. ...

Hotline: ITV4 to show coverage England's Ashes series.(Brief article)
November 19, 2010... ITV4 has picked up the rights to show the free-to-air coverage of England's 2010-11 Ashes series in Australia. It will show a one-hour programme every evening at 10pm during the series, which starts on 25 November. It has also won the FTA...

Campaign Promotion: Going Global - Beyond the comfort zone.
November 19, 2010... Want to know all about the latest pop songs filling Chinese airwaves or concerns about climate change in Brazil? nVision Global can help you out. The new decade gathers apace. And so too does globalisation, a process revived after temporary...

Close-Up: Web community unites for Internet Week.
November 19, 2010... From the bizarre (a band playing Tweet requests on a live stream) to the serious (a debate on pay-wall pricing structures), the first Internet Week Europe brought together a cross-section of businesses with the web at their core at a series of...

Close-Up: Why DDB is putting VW money on Glazer's tango.
November 19, 2010... Jeremy Craigen explains how the new Polo spot, in which tango stars dance to hip hop in a disused workshop, came together. The problem with this idea is it's either going to be brilliant or utter crap.' Those words, from Nigel Brotherton, our...

Close-Up: My YouTube ad of the week - Foster's.
November 19, 2010... Brand: Foster's. Task: Refresh Foster's association with comedy by reviving iconic British shows. Execution: Foster's has created a branded YouTube channel to launch the first new Alan Partridge series in seven years. It launched at 11am...

Close-Up: Does payment by results work?
November 19, 2010... As COI becomes the latest big advertiser to adopt PBR, John Tylee asks if it can ever be successful. The relationship between the marketing communications industry and payment by results has always been more like a long-running affair than a...

Close-Up: The Hot Seat - Paul Bainsfair, iris.(Interview)
November 19, 2010... Name: Paul Bainsfair Job: Chief executive for Europe, iris - You've got five hours left before the world explodes. What do you do? Cut the blue wire. - What's your best joke? Man asks friend: 'What's the difference between erotic...

Media Perspective: Who takes credit as line between media and creative blurs?
November 19, 2010... While not quite requiring us to muster all of the judgment of Solomon in deciding which media agencies were worthy of being shortlisted for this year's Campaign Media Agency of the Year, what has been interesting in the judging process has been...

Media Forum: Is 'Super Bowl effect' here?(Viewpoint essay)
November 19, 2010... Does event TV such as The X Factor boost ad creativity, Alasdair Reid asks. ITV has always traded pretty effectively off the proposition that, in being able to offer huge peaktime audiences, it has a unique offering in the UK's commercial...

Media Headliner: Roberts returns to Mindshare as Mr Dependable.(Andy Roberts)(Occupation overview)
November 19, 2010... As the global head of trading at Mindshare Worldwide, Andy Roberts isn't keen to define his role just yet. Andy Roberts, those who know him say, is back where he belongs. But for an unfortunate sequence of events in late 2006, Roberts, you...

Media Lifeline: Microsoft Xbox.
November 19, 2010... With Kinect launching this Christmas, Xbox is set to go head to head with Sony and Nintendo once more. June 2009: Microsoft's chief executive, Steve Ballmer, announces plans for the launch of a motion-sensing peripheral device (to be unveiled...

Media Perspective: Preparing products for the next stage of the web revolution.(Column)
November 19, 2010... I've spent the past two weeks writing about the idea of 'the Internet of Things', in perhaps more detail than is warranted for a publication that isn't, after all, about that kind of thing. But, thankfully, this week, all that mulling has...

Media: All about ... Agency/client relationships.
November 19, 2010... Andy Pearch analyses the sources of tension at both sides of the industry. There were spiky observations and erudite debates at the Which Way Now? event, hosted by MediaSense last week. Which Way Now? invited leading influencers from the...

Media: Things we like.
November 19, 2010... The return of The Big Bang Theory Just when we started to worry about where we'd get our comedy fix now that The Inbetweeners has disappeared off our screens, along comes The Big Bang Theory for another series. Hugely popular in the US, the...

Media: Double Standards - How to turn quality print titles into quality brands.(ZACH LEONARD )(Interview)
November 19, 2010... Zach Leonard and Anna Jones on the future for print titles, charging for online content and the opportunities presented by the emergence of new digital channels. ZACH LEONARD - managing director digital, i, The Independent and London Evening...

Perspective: Why integration is so much more than matching luggage.
November 19, 2010... Five years ago, just after our MBO of WCRS, we asked a selection of industry luminaries to tell us what clients were going to be looking for in 2010. As we look back in time and see whether the crystal balls of Claire Beale, Martin Jones and...

On the Campaign Couch ... with JB.(Column)
November 19, 2010... Q: Jeremy, I have a mid-life crisis that I'm hoping you can steer me through. I'm a pretty successful account director in a mid-sized, well-regarded London agency. I pretty much like my life - hell, I even still love my wife - but she (my...

Best of the Blogs.
November 19, 2010... PLANNERS NEED TO LEARN EMPATHY One thing that really fucks me off are planners who are obsessed with being regarded as 'intellectual heavyweights'. The books... the associations... the language... the references... the speaking...

Do clients really need agencies?
November 19, 2010... An ad agency director and an in-house creative argue that what they can bring to the marketing table is relevant in this age of fast-paced communication. MEL EXON - BARTLE BOGLE HEGARTY As industry maxims go, 'clients only pay for the...

The Work: Private View.(Viewpoint essay)
November 19, 2010... CREATIVE - Damon Collins, executive creative director, Rainey Kelly Campbell Roalfe/Y&R Are people falling back in love with advertising? A few years ago, if you mentioned you worked in advertising, people would happily tell you they...

Diary: Christie's desk revealed.
November 19, 2010... Wieden & Kennedy's Neil Christie got bored of waiting for a call from Campaign to be in our 'My Desk' series, so he took matters into his own hands. The ad boss took a pic of his office environs and posted a 'My Desk' parody on his agency...

Diary: Is it Mad Men overkill?
November 19, 2010... Oh, what's this? Another Mad Men-themed Christmas party. How original. Mad Men-themed Christmas parties have almost become as hackneyed as being given a jumper from Marks & Spencer or making lame jokes about eating leftover turkey into...

Diary: Tough contest for Pussy.
November 19, 2010... New-business directors flicking through Campaign last week will have no doubt been intrigued to see the headline: 'Agencies line up for Pussy.' No, Cannes hasn't been brought forward by six months, Pussy is in fact an energy drinks brand that...

Diary: Ad ladies fall for Wagner.
November 19, 2010... Every year, the Pride of Britain Awards boasts a host of heroes and a house full of celebrities; and this year was no different. Joining the war veterans and heroic fundraisers were stars such as Russell Brand, Westlife, Frank Lampard and Tom...

Diary: Mindshare dresses up.
November 19, 2010... Last week, Stylist, the free women's magazine from ShortList Media, popped into Mindshare to give its female staff a bit of a boost before they move to their new offices in St Giles. Stylist's fashion director, Alex Fullerton, raided the...

Diary: twitterati - A week in the life of ... Richard Exon, RKCR/Y&R.
November 19, 2010... #richardexon Richard Exon, CEO, Rainey Kelly Campbell Roalfe/Y&R 208 Following 255 Followers @ideaspotting thanks for your kind words, glad you liked the show 12.53pm, 12 November '@Lord_Sugar: Alex still thinks he is great...

Diary: Web witter.
November 19, 2010... On the latest VW Polo ad featuring two leading tango dancers by DDB UK, directed by Jonathan Glazer (from Campaignlive). - Grilla Login The car looks more Bolt-on than Compt-on. - Me Tenuous and tedious. I just don't find it that...

Diary: Water-cooler monitor.
November 19, 2010... WHAT TOPICS HAS THE INDUSTRY BEEN DISCUSSING THIS WEEK? THE TALK TIME SPENT Halifax finally kicking off a pitch for its 1hr 7 mins pounds 25 million ad account. With the...

Diary: Pick of the Week - DDB UK/Terry's Chocolate Orange.
November 19, 2010... Anne Cassidy was impressed by the latest ad for Terry's Chocolate Orange by DDB UK: 'After breaking away from its association with Dawn French, the Terry's brand needed a bit of reinvention. This spot is witty, sharp, perfectly paced and...

Diary: Turkey of the Week - Karmarama/Nintendo.(Brief article)
November 19, 2010... Ian Darby wants to smash his DS after seeing Karmarama's Nintendo television commercial featuring the former X Factor contestants Jedward: 'These two idiots are in many ways a perfect fit for the brand that Nintendo is fast becoming....

Media Awards 2010: Understanding a brand and its audience will deliver results.
November 19, 2010... On behalf of all the judges, I'd like to thank everyone who had the passion to submit an entry into this year's awards. We had more entries than last year, which is no mean feat given the demanding UK commercial environment. In every category...

Media Awards 2010: Media Campaign of the Year - British Gas - Swimming.
November 19, 2010... WINNER Title: British Gas Swimming Duration period: March 2009-ongoing Media agency: Carat Media director: Richard Morris Account directors/media planners: Rachel McGrath, Neil Dobson Creative agency: CHI & Partners Creative director: n/s...

Media Awards 2010: Cross-Media Sales Team of the Year - Global Radio.
November 19, 2010... Global Radio has been named the Cross-Media Sales Team of the Year after impressing judges with the breadth and quality of its efforts this year. With a background of a fragmented media marketplace, Global wanted to look outside of...

Media Awards 2010: Digital Sales Team of the Year - Spotify.
November 19, 2010... Launched just 18 months ago, Spotify has revolutionised the way people listen to, talk about and discover music. It has changed atmospheres in offices and homes across the land and gives people greater control over their musical worlds. ...

Media Awards 2010: Outdoor Sales Team of the Year - Clear Channel Collaboration.
November 19, 2010... Clear Channel set up the Collaboration department, to incorporate its Create team, 16 months ago, in the depths of the recession. By collaborating with creative, media, specialist, digital and PR agencies, as well as with clients and...

Media Awards 2010: Print Sales Team of the Year - News International.
November 19, 2010... News International's sales team blew the judges away with the summary it presented of its performance. It's not hard to see why. The Sun recorded its highest advertising revenue in its 40-year history. Ad revenues at Fabulous magazine were up...

Media Awards 2010: Radio Sales Team of the Year - Absolute Radio.
November 19, 2010... Absolute has picked up the Radio Sales Team of the Year award after demonstrating a commitment to selling across the brand, a habit of delighting customers and translating this into an impressive rise in revenues. Although Absolute Radio is a...

Media Awards 2010: TV Sales Team of the Year - Channel 5.
November 19, 2010... Over the past 12 months, the Channel 5 sales team set itself one over-arching objective - to be the most commercial UK broadcaster. The aim was to achieve this goal by being more creative, more commercially focused than its rivals and to turn...

Media Awards 2010: Best Alcoholic Drinks Campaign.(Brief article)
November 19, 2010... WINNER Title: Diageo Gordon's & The Telegraph 'The Friday' Duration period: August 2009-September 2009 Media agency: Carat Media director: Anna Hickey Account directors/media planners: Louise Wright, Jessica Evans, Greg Matthews Creative...

Media Awards 2010: Best Automotive, Aerospace and Marine Campaign.(Brief article)
November 19, 2010... WINNER Title: The Launch Of The Limited Edition Pink 500 Duration period: 12 January 2010-ongoing Media agency: MEC Media director: Susan Clarke Account director/media planner: Elizabeth Cheeseman Creative agencies: Krow, Yuki Creative director:...

Media Awards 2010: Best Fashion, Beauty and Healthcare Campaign.
November 19, 2010... WINNER Title: alli Duration period: May 2009 Media agency: MediaCom Media director: Andrew Niven Account director/media planner: Carly Bolding Creative agency: WCRS Creative director: n/s Account director: Darren Thomas Account planner: n/s...

Media Awards 2010: Best Financial, Corporate and Utilities Campaign.(Brief article)
November 19, 2010... WINNER Title: British Gas Swimming Duration period: March 2009-ongoing Media agency: Carat Media director: Richard Morris Account directors/media planners: Rachel McGrath, Neil Dobson Creative agency: CHI & Partners Creative director: n/s...

Media Awards 2010: Best Grocery, Soft Drinks and Household Campaign.(Brief article)
November 19, 2010... WINNER Title: BRUzil Duration period: May 2010-July 2010 Media agency: PHD North Media director: Jason Spencer Account director/media planner: Lorraine Jones Creative agencies: Leith, Blonde, Burt Greener Creative directors: Ed Brooke (Leith),...

Media Awards 2010: Best IT and Consumer Durables Campaign.(Brief article)
November 19, 2010... WINNER Title: Bing Breaks Duration period: April 2010-July 2010 Media agency: Universal McCann Media director: Adam Morton Account director/media planner: Keith Welling Creative agency: Duke & Earl Creative director: n/s Account director:...

Media Awards 2010: Best Media and Entertainment Campaign.
November 19, 2010... JOINT WINNER Title: Supernatural: 'Lucifer Is Coming' Duration period: December 2009-February 2010 Media agency: Manning Gottlieb OMD Media director: n/s Account director/media planner: Mark Halliday Creative agency: Candyspace Media Creative...

Media Awards 2010: Best Public Sector and Charities Campaign.(Smokefree Generation)(Brief article)
November 19, 2010... WINNER Title: Smokefree Generation Duration period: 14 September 2009-ongoing Media agency: MEC Media director: Chetan Murthy Account director/media planner: n/s Creative agency: MCBD Creative director: n/s Account director: Rachel Gilmour...

Media Awards 2010: Best Retail and Home Shopping Campaign.
November 19, 2010... WINNER Title: A Social Success Duration period: February 2010-ongoing Media agency: Arena Quantum Media director: Dan Clays Account directors/media planners: Laura Langthorne, William Bonaddio Creative agency: n/s Creative director: n/s Account...

Media Awards 2010: Best Total Communications Programme.(DLKW Lowe)
November 19, 2010... WINNER Title: Morrisons - Let's Grow Duration period: 19 October 2009-ongoing Media agency: MEC Media director: Sarah Heyworth] Account directors/media planners: Ann Wixley, Chantal Rutherford Browne Creative agency: DLKW Lowe Creative directors:...

Media Awards 2010: Best Travel and Leisure Campaign.(Brief article)
November 19, 2010... WINNER Title: The Enchanted Place For Historic Royal Palaces Duration period: n/s Media agency: M2M Media director: n/s Account director/media: planner n/s Creative agency: n/s Creative director: n/s Account director: n/s Account planner: n/s...

Media Awards 2010: Best Use of Research.
November 19, 2010... WINNER Title: Real World Money Duration period: July 2008-ongoing Media agency: MediaCom Media director: n/s Account director/media planner: Sean Healy Creative agency: n/s Creative director: n/s Account director: Sean Healy Account planner: n/s...

Media Awards 2010: Finalists.(Table)
November 19, 2010... ALCOHOLIC DRINKS Title: Peroni Nastro Azzurro - The Prada Of Beer Duration period: n/s Media agency: MPG Media Contacts Media director: Emma Sergeant Account director/media planner: Kate Cox Creative agency: The Bank Creative director: Lindsay...

Media Awards 2010: Campaign Promotion - My YouTube ad of the year: how the winner was chosen.
November 19, 2010... In the short history of online video-watching, one cardinal rule holds fast: the viewer is in control. It is for this reason that YouTube decided to give the My YouTube Ad of the Year award, launched in partnership with the Campaign Media...

Nivea picks DraftFCB for dollars 700m ad brief.(advertising )(Brief article)
November 12, 2010... Beiersdorf, the healthcare company that owns Nivea, has appointed DraftFCB as the global lead agency on its estimated dollars 700 million advertising account. The appointment ends TBWA's 25-year status as Beiersdorf's lead agency on Nivea but...

COI plot to pay by results.(Central Office of Information)
November 12, 2010... Govt tipped to green light COI plans to change ad agency remuneration model. Payment by results for agencies working on government campaigns is expected to be given the go-ahead by ministers next month as they seek big reforms of the...

LG Electronics calls global digital pitch.
November 12, 2010... LG Electronics, the multinational electronics manufacturer, is looking for an agency to join its global digital advertising roster. The company has issued an RFI document to a number of network agencies, with a view to commencing a pitch...

Agencies line up for new Dairy Crest brand.(Grey Advertising)(Brief article)
November 12, 2010... Dairy Crest is approaching agencies about an advertising project ahead of the launch of a new product next year. The dairy company has approached several UK agencies, with meetings due to take place over the next few weeks. Grey...

Rosemount kicks off global ad review.(Rosemount Wines )(Brief article)
November 12, 2010... Rosemount Wines is kicking off a review of its global advertising account. The brand, which is owned by Treasury Wine Estates, part of Foster's Group, is contacting agencies directly to invite them to compete for the business. Rosemount...

Editor's Perspective: Intelligent thinking can secure the future of COI.
November 12, 2010... Over the past nine weeks, COI's Peter Buchanan and Wendy Proctor have been working with Nabs on its brilliant Fast Forward course designed to fast-track the skills of the industry's brightest young talents (bloody well done to Team Blanchard;...

Iris management in UK restructure.(Brief article)
November 12, 2010... Agency reveals more changes to UK and international teams. Iris, the independent agency already going through an office closure and redundancy programme, has revealed further changes to its UK and international management teams. Steve...

Andy Roberts takes global Mindshare role.(MindShare UK)(Brief article)
November 12, 2010... Andy Roberts, the Starcom Motive co-founder, is returning to the mainstream media agency world after taking the job as Mindshare's first global head of trading. Roberts, who was one of the first employees at BBH Media and rose through the...

Publicis wins SCA global babycare.(Publicis London )(Brief article)
November 12, 2010... SCA, the global healthcare company, has appointed Publicis London to oversee the global strategy for its portfolio of babycare products. The agency picked up the business without pitching and will now be responsible for devising the strategy...

Euro RSCG London to absorb Havas-owned PR specialist.(Euro RSCG Biss Lancaster )(Brief article)
November 12, 2010... Euro RSCG London is merging with the Havas-owned PR specialist Euro RSCG Biss Lancaster to become one company with a single bottom line. The advertising agency is attempting to capitalise on increased client demand for 'conversational' media...

Leo Burnett scoops pounds 5m Lindt account.(Lindt und Sprungli Aktiengesellschaft Chocoladefabriken)(Brief article)
November 12, 2010... Lindt & Sprungli, the chocolate manufacturer, has hired Leo Burnett to handle its pounds 5 million UK ad account. The move follows Leo Burnett Italy's appointment to the Lindt business in other European markets earlier this year. ...

Volkswagen - Last tango in Compton.(Brief article)
November 12, 2010... Two of the world's top tango dancers star in the new Volkswagen Polo ad by DDB UK. The spot was directed by Jonathan Glazer at Academy and was shot in North London. The Argentinian tango world champion, Gasper Godoy, and his partner Manuela...

Waitrose - Recipe for a great Christmas.(Brief article)
November 12, 2010... Delia Smith demonstrates how to make her classic Christmas cake in seasonal ads for Waitrose. The ads are part of the store's 'recipe for great food' campaign starring Smith and Heston Blumenthal. In a series of mockumentary-style TV ads,...

JWT gives joint MD role to Whitehead.(JWT London)(James Whitehead)(Brief article)
November 12, 2010... JWT has promoted James Whitehead to the position of joint managing director following the departure of Tom Vick last month. Whitehead, the head of account management at JWT, will help oversee the day-to-day running of the agency, working...

ITV to charge pounds 250,000 for X Factor final ads.(Brief article)
November 12, 2010... ITV could rake in more than pounds 25 million in advertising revenue from the final weekend of The X Factor, with media agencies claiming that 30-second spots are being priced at up to pounds 250,000. Although ITV has not yet confirmed how...

Morrisons - More Christmas for less.(DLKW Lowe)(Brief article)
November 12, 2010... Morrisons has launched its annual Christmas TV campaign with the strapline 'More Christmas for less', highlighting its pricing over the festive period. Three spots, created by DLKW Lowe, will promote the supermarket's fresh-food message. They...

Nabs reveals Fast Forward winners.
November 12, 2010... Nabs has announced the winning team at its Fast Forward training course. The team, which included junior planners, creatives and account handlers from creative and media agencies, was judged to have developed the most successful proposition...

CMW wins pitch for McCain's digital advertising account.(Brief article)
November 12, 2010... McCain Foods, the UK-based frozen-food manufacturer, has appointed CMW to handle its digital advertising account. The agency picked up the business after a pitch against Beattie McGuinness Bungay, which handles the brand's advertising...

Npower - Get smart this winter.(Brief article)
November 12, 2010... Npower has unveiled the first TV ad for its boiler and central heating maintenance package, Hometeam 50. The 30-second spot, by VCCP with production from Aardman Animations, features an animated customer service character, Penny, speculating...

BBH hires creatives Kolbusz and Marques.(Bartle Bogle Hegarty London)(Brief article)
November 12, 2010... Bartle Bogle Hegarty London has boosted its creative department with the appointments of David Kolbusz and Pablo Marques as creative directors. Kolbusz joins from Goodby, Silverstein & Partners in San Francisco, where he has been a...

Woolworths.co.uk - More toys than Santa.(Brief article)
November 12, 2010... Woolworths.co.uk is to follow last year's 'More toys than Santa' campaign with a second series of TV ads starring the snowmen Stan and Ollie. The ten-second spots, created by The Brooklyn Brothers with production from Aardman Animations, show...

John Lewis - For those who care about showing they care.(Brief article)
November 12, 2010... John Lewis is launching a Christmas campaign using the singer Ellie Goulding's version of Elton John's Your Song. The 60-second spot, created by Adam & Eve, features different sequences of events involving wrapping presents, such as...

Ogilvy UK swoops for Judy Mitchem.(Brief article)
November 12, 2010... Ogilvy Group UK has appointed Judy Mitchem, the former Arnold London founding partner, to the new role of chief marketing officer. Mitchem, who has been working as an advertising consultant since leaving Arnold last year, will manage the...

Reality check October.
November 12, 2010... Campaign's monthly look at the ads that impacted most on the public shows McCann Erickson's spot for Nestle Oats & More scoring highly in terms of ad and brand recall. The ad, in which a father locks himself in his car to keep his cereal...

Kitcatt Nohr lands financial services.(Russell Investments contracts with Kitcatt Nohr Alexander Shaw )(Brief article)
November 12, 2010... The global financial services company Russell Investments has appointed Kitcatt Nohr Alexander Shaw to handle its pan-European integrated advertising account. The agency won the business after a two-way pitch handled by Oystercatchers....

Agencies line up for Pussy Energy Drinks.(Brief article)
November 12, 2010... Pussy Energy Drinks, the brand launched six years ago to target London nightclubbers, is approaching agencies about its integrated business. Launched by student Jonnie Shearer in 2004, Pussy is keen to raise its profile. The drink, which is...