Campaign articles from November 2008

Campaign archives from November 2008

Obama victory could threaten ad freedom.(Brief article)
November 7, 2008... Barack Obama's triumphant arrival in the White House is expected to mark the end of the 'light touch' regulation of advertising in the US. The promotion of prescription drugs directly to consumers, advertisers' ability to pinpoint would-be...

EBay prepares for pounds 15m UK media pitch.(Brief article)
November 7, 2008... EBay is gearing up for a review of its pounds 15 million media planning and buying account. A formal pitch for the business will kick off at the start of next year, but eBay has already informed agencies of its intention to call the...

Media agencies line up for pounds 32m Santander.(Brief article)
November 7, 2008... Santander, the Spanish banking group, has called a review of its pounds 32 million UK media planning and buying business following its recent acquisition of Alliance & Leicester and the savings arm of Bradford & Bingley. The review...

Muller kicks off ad review.(TBWA/London)(Brief article)
November 7, 2008... Incumbent TBWA is expected to defend the pounds 5 million Muller Corner account. Muller has kicked off a review of the pounds 5 million advertising account for its Muller Corner brands, and is approaching agencies to pitch. The...

Zenith lands pounds 2m Jordans media task.(Brief article)
November 7, 2008... Jordans, the cereal manufacturer, has appointed ZenithOptimedia to handle its pounds 2 million media planning and buying account. The move sees the Jordans business move out of MPG without a pitch following the acquisition of Jordans by...

ITV to merge programming and online.(Brief article)
November 7, 2008... ITV is merging its online and programming divisions as it braces itself for a 9 per cent decline in ad revenues during the final quarter. The restructure will see the departure of Jeff Henry, the managing director of ITV Consumer. Online...

Agencies line up for Honda pan-Euro brief.(Brief article)
November 7, 2008... Honda has approached agencies with a pan-European brief to launch its hybrid family saloon Insight. A number of agencies have been approached and a brief has been sent out to tender. The review is being handled by Chris Brown, the...

Burberry in agency talks: clarification.(Brief article)
November 7, 2008... Last week's issue of Campaign carried a story headlined: 'Burberry calls global pitch.' Burberry has asked us to clarify that it is not seeking any creative resources or pitching its global advertising account. The brand is talking to...

HMV calls digital review.(Brief article)
November 7, 2008... The music, DVD and games retailer is seeking an agency for its digital account. HMV, the high-street and online retailer, has kicked off a pitch for its digital advertising account. The company has approached several agencies and is...

Iris nets DCSF Xmas safety campaign.(Department for Children, Schools and Families )(Brief article)
November 7, 2008... The Department for Children, Schools and Families has appointed Iris to handle a campaign to promote health and safety in the home, after a three-way pitch against undisclosed agencies, handled through COI. The campaign will run across...

Injury specialist calls pounds 10m ad review.
November 7, 2008... The National Accident Helpline is on the hunt for an agency to handle its pounds 10 million advertising account. The company has been approaching agencies directly, with a brief to take a new and fresh approach to the brand's marketing. ...

Weapon7 swoops to to hire LBi's Garner.(Jeremy Garner appointed as creative head )(James Pais appointed as operations director )(Brief article)
November 7, 2008... Jeremy Garner, the creative director at LBi, has been hired by Weapon7 to take an equivalent role at the integrated agency. He replaces David Howlett, the former creative director who left the agency in September to pursue a career as an...

Yell appoints Rapier to Yellow Pages advertising project.(Brief article)
November 7, 2008... Yell has appointed Rapier to work on an advertising project for Yellow Pages, as part of new plans to work with agencies on a project rather than a retained basis. Rapier is working on a brief to promote the usage of the Yellow Pages...

LMFM lands digital Lib Dems business.(Lean Mean Fighting Machine )(Brief article)
November 7, 2008... The Liberal Democrats have appointed Lean Mean Fighting Machine to handle the party's digital advertising account, without a pitch. The agency will be briefed to work on a number of unspecified digital projects to help raise awareness of...

MEC scoops Aegon UK media account.(Mediaedge:cia )(Brief article)
November 7, 2008... The WPP-owned Mediaedge:cia has won the estimated pounds 3 million UK media planning and buying account for Aegon, the life insurance and pensions provider. MEC won the account after a pitch against the incumbent, Ptarmigan Media, and...

MediaCom restructures.(Nigel Robinson, Damien Glackin and David Jowett promoted)(Brief article)
November 7, 2008... CEO Jane Ratcliffe's newly appointed management team divided into three units. The WPP-owned MediaCom has put in place a new management team under its newly appointed chief executive, Jane Ratcliffe. Rather than appointing a sole...

The Week: Advertising News - BBH scoops six IPA awards.(Bartle Bogle Hegarty )(Brief article)
November 7, 2008... Bartle Bogle Hegarty was named IPA Effectiveness Company of the Year and won three prizes for its Johnnie Walker 'Keep walking' campaign at the 2008 IPA Effectiveness Awards. The agency won the Grand Prix, a gold award and a special prize...

The Week: Advertising News - Majority find ads 'helpful'.(Survey)(Brief article)
November 7, 2008... Consumers welcome advertising as a helpful way to find out about new products, according to a new report by the Advertising Association. The report, which cites research conducted by the pollster Yougov, found that 64 per cent of...

The Week: Advertising News - Boris in new Mother comic.(Brief article)
November 7, 2008... The Mayor of London, Boris Johnson, appears as a cartoon action hero in the latest issue of Mother's Four Feet From a Rat graphic novel series. The comic will be the third to be inserted into Time Out. -------------------- Did you find...

The Week: Advertising News - Corrie in five brand tie-in.(Brief article)
November 7, 2008... Coronation Street will celebrate its 50th anniversary by partnering five British brands. ITV Global Entertainment, which is negotiating the deals, has drawn up a list of partners, which includes soap, tea, coffee, chocolate and bread...

The Week: Advertising News - Academy forms online arm.(Brief article)
November 7, 2008... Academy Films has created a new division to deal specifically with creating online content. Academy Content will create virals and short online film commercials. -------------------- Did you find this article useful? Why not subscribe...

The Week: Advertising News - TBWA in F1 race furore.
November 7, 2008... A Spanish website that directed racist abuse at the recently crowned Formula One world champion, Lewis Hamilton, has been unmasked as being owned by the Omnicom ad agency TBWA\Group. The site was created by Tequila\ to support the F1 driver...

The Week: Advertising News - Lego resurrects 'kipper' ad.(Brief article)
November 7, 2008... Lego is bringing back its classic 'kipper' ad from 1981 to celebrate its 50th birthday. The animated ad, created by TBWA, will be aired in UK cinemas in November. Featuring Tommy Cooper's voice, it shows how many different objects can be...

The Week: Advertising News - Hublot to sponsor Man Utd.(Brief article)
November 7, 2008... The Swiss watch brand Hublot has signed a three-year pounds 4 million sponsorship deal with Manchester United. Hublot plans to celebrate the deal by releasing a Red Devil Bang watch, which features a 45-minute counter to indicate half-time...

The Week: Media News - Absolute signs Ambi deal.(Absolute Radio UK)(Ambi Pur)(Brief article)
November 7, 2008... Absolute Radio has secured a deal with the air freshener brand Ambi Pur to sponsor its new drivetime show, The Geoff Lloyd Hometime Show. The sponsorship will run for six months and will consist of prerecorded trails and in-show credits, as...

The Week: Media News - Sir Trevor to quit News at Ten.(Trevor McDonald)(Brief article)
November 7, 2008... Sir Trevor McDonald will step down from co-presenting News at Ten on 20 November. Mark Austin, who co-presents the ITV Evening News, will replace him while continuing to present the earlier programme. McDonald will remain with ITV1 to host...

The Week: Media News - Facebook fifth for UK users.(Brief article)
November 7, 2008... Facebook, the social networking site, overtook the BBC's associated websites this week to take the crown as the UK's fifth most popular website. The web measurement company ComScore reported that the site's traffic had risen 80 per cent...

The Week: Media News - BBC to review celeb deals.(British Broadcasting Corp.)(Brief article)
November 7, 2008... The BBC has signalled a review of the financial relationships it holds with its celebrity presenters following the scandal over prank calls made by Jonathan Ross and Russell Brand to Andrew Sachs. Mark Thompson, the director-general of the BBC,...

The Week: Media News - Google and Yahoo! deal cut.(Brief article)
November 7, 2008... Google and Yahoo! have revised the terms of their search advertising agreement down from ten years to two, in a last-ditch attempt to get it cleared by regulators. The deal, which would see Google ads appearing alongside Yahoo! search results,...

The Week: Media News - Sky subs top nine million.(British Sky Broadcasting Group PLC)(Brief article)
November 7, 2008... BSkyB has passed the nine million subscriber mark after record sign-ups for Sky+ HD for the quarter ending September 2008. Subscribers to the service grew by 93,000 to 591,000 while Sky+ subscribers increased by 421,000 to 4.3 million, almost...

The Week: OMD beats Carat to pounds 650m Renault/Nissan media task.
November 7, 2008... OMD has captured the pounds 650 million Renault/Nissan media planning and buying business across Europe, Middle East and Africa. The Omnicom-owned network, the incumbent on the Nissan business in the region, triumphed after a final...

The Week: Best of the blogs - The secret of success.
November 7, 2008... BE CURIOUS Just checking advertising news and new work, like most people do, is not enough. Understand product innovation and design. Look at companies such as Ideo. If you look into advertising to find other advertising ideas, you won't...

The Week: People News - Vanneck takes charge at NI.(Katie Vanneck)(News International PLC)(Brief article)
November 7, 2008... Katie Vanneck, Times Media's head of sales and marketing, has taken on the role of interim managing director, digital and new business, across News International. Vanneck replaces Mike Anderson, who has taken an immediate leave of absence...

The Week: People News - Wheatly made Jazz FM chair.(Richard Wheatly)(Brief article)
November 7, 2008... Richard Wheatly is to step down from his role as the executive chairman of The Local Radio Company in order to take on a similar role at its subsidiary station Jazz FM. Wheatly will now take on the position of non-executive director at...

The Week: People News - Telford lands Synovate UK.(Jill Telford)(Brief article)
November 7, 2008... Synovate, the international market research company, has appointed Jill Telford as the chief executive of its UK operations. Telford, who currently heads Synovate's Hong Kong office, will replace Michelle Norman, who is taking a break from...

The Week: People News - DMGT gives Davies new role.(Daily Mail & General Trust)(Simon Davies)(Brief article)
November 7, 2008... As part of its commercial restructure, Daily Mail & General Trust has given The Mail On Sunday's ad director, Simon Davies, the role of ad director for the Evening Standard and London Lite, replacing Rosemary Gorman. Gorman will become the...

The Week: People News - Ellsom heads search at PHD.(Nick Ellsom)(Brief article)
November 7, 2008... PHD has hired the former Diffiniti director Nick Ellsom as its new head of search, replacing Darragh Mulrooney, who left the agency last month. Ellsom will be responsible for developing all aspects of PHD's search offering and will report to...

The Week: People News - Smith joins RDF Television.(Will Smith)(Brief article)
November 7, 2008... Will Smith, ITV's controller of factual programming, has joined RDF Television, part of the RDF Media Group, as its director of programmes. At ITV, Smith was responsible for programmes including I'm A Celebrity... Get Me Out Of Here!,...

The Week: People News - Wales sees sites' collapse.(Brief article)
November 7, 2008... Jimmy Wales, the founder of Wikipedia, has predicted that economic problems will lead to the downfall of 'some major household name websites', as well as a drop in advertising revenue. He also suggested, in an interview with The Daily...

The Week: People News - Smith takes top job at Reed.(Ian Smith)(Reed Elsevier PLC)(Brief article)
November 7, 2008... Reed Elsevier has appointed Ian Smith, the former chief executive of the builder Taylor Woodrow, to succeed Sir Crispin Davis as the publishing company's chief executive. Smith will join the company, whose magazines include New Scientist,...

The Week: City News - WPP reports slower growth.(WPP Group PLC revenue report)(Financial report)(Brief article)
November 7, 2008... The growth of WPP's UK operations slowed in the third quarter of the year, with the company admitting that the impact of the recent financial crisis hit the UK and US the hardest of all its markets. Its UK operations recorded year-on-year...

The Week: City News - BSkyB to bid for Tiscali UK.
November 7, 2008... BSkyB is in talks to acquire the UK business of the broadband provider Tiscali in a pounds 450 million deal after The Carphone Warehouse abandoned its interest in bidding. Tiscali has been up for auction since it launched a strategic review in...

The Week: Media reviews - I-level lands Bayer digital.(Bayer HealthCare L.L.C. Consumer Care Div.)(Brief article)
November 7, 2008... I-level has won the Bayer Consumer Care digital media planning and buying account. The account covers the pharmaceutical group's portfolio of brands, which includes Rennie, Berocca and Canesten, and comes after Bayer shifted its pounds 11...

The Week: Digital Reviews - Albion wins Famous Grouse.(The Famous Grouse)(Brief article)
November 7, 2008... Albion has won the global digital advertising account for The Famous Grouse, after a pitch against four undisclosed agencies. The review was handled by the AAR. The whisky brand, which did not have an incumbent retained agency, is understood to...

The Week: Digital Reviews - LBi scoops Etihad account.(Etihad Airways P.J.S.C.)(Brief article)
November 7, 2008... LBi has won the global digital sponsorship advertising account for Etihad Airways, the airline of the United Arab Emirates, and will now promote the company's sponsorships online. Etihad has a number of existing sports sponsorship deals...

The Week: VCCP retains pounds 20m comparethemarket.com business.(Brief article)
November 7, 2008... VCCP has retained the pounds 20 million ad account for the price comparison website comparethemarket.com. The agency picked up the business following a final pitch against Beattie McGuinness Bungay, handled by the AAR. The account came up...

The Week: i-Q - Web chat about ... The Sachsgate debacle.
November 7, 2008... What a ridiculous PC reaction this is... Something similar happened on BBC Three Counties Radio locally where two 'off the wall' presenters 'crossed the line'. If The Mail on Sunday hadn't reported this on its front page, I daresay the...

The World: Los Angeles - HomeAway adds Publicis and Digitas to roster.(Publicis Dialog Europe)(Brief article)
November 7, 2008... HomeAway Inc, the online vacation rental company, has added Publicis in the West and Digitas to its advertising roster. Publicis in the West will be responsible for the brand's global brand strategy and creative, while Digitas will handle...

The World: New York - Question mark over series three of Mad Men.(Brief article)
November 7, 2008... A third season of Mad Men, the Emmy award-winning series about a 60s Madison Avenue ad agency, is in doubt because its creator, Matthew Weiner, has yet to sign up for it. Weiner is said to have asked AMC, the US channel on which Mad Men...

The World: Boston - Arnold lays off 50 staff at Boston headquarters.(Brief article)
November 7, 2008... Arnold has cut 50 employees from its Boston headquarters, amounting to around 8 per cent of the office's staff. Support and creative staff were mainly affected by the reductions, which were enforced in order to help the agency get through...

The World: Moscow - Shorkey nets chief executive role at Publicis.(Derek Shorkey)(Publicis United Moscow)(Brief article)
November 7, 2008... Publicis United Moscow has appointed Derek Shorkey as its new chief executive. Shorkey joins Publicis from McCann Vancouver, where he held the role of managing director. Shorkey's move to Russia is the second time that he has worked...

The World: Beijing - Alibaba Group calls time on contract with Baidu.(Brief article)
November 7, 2008... Alibaba Group has ended its ad contract with the search engine Baidu because it has been unsatisfied with the revenue being generated. The group will remove all its ads from the search engine and its subsidiary websites from 10 November....

The World: Chicago - DDB scoops dollars 120m b2b creative task for AT&T.
November 7, 2008... AT&T is shifting the creative duties on its dollars 120 million business-to-business advertising account from Rodgers Townsend into DDB. DDB will run the business from its Chicago office, and Sean McCarthy, who recently joined the agency...

The World: New York - Interpublic and WPP win J&J holding pitch.(Johnson & Johnson)(Brief article)
November 7, 2008... Interpublic and WPP have emerged as the winners of the holding company pitch for Johnson & Johnson's pharmaceutical business. The drug giant spent about dollars 110 million of its dollars 1.4 billion measured media budget last year on...

The World: New York - Koxvold is first NY Perfect Fools creative chief.(Jason Koxvold)(New York)(Brief article)
November 7, 2008... Perfect Fools has appointed Jason Koxvold as the first creative director for its New York office. In his new role, Koxvold will be responsible for leading creative development across all the agency's US clients, and will also work closely...

The World: Hamburg - Billetts to unveil inaugural office in Germany.(Brief article)
November 7, 2008... Billetts, the media consulting and auditing arm of Ebiquity, is to launch its first German office. The creation of the Hamburg-based office is part of the agency's global expansion plans, and will join London and New York as a hub for...

The World: Hong Kong - Granada TV to launch in India and South Asia.(Brief article)
November 7, 2008... ITV is set to launch its new Granada TV general entertainment channel in India and South Asia after securing deals with ABS-1 satellite and India's NDTV. The new channel is part of ITV's plan to double its international revenues by 2012,...

The Work: New Campaigns - UK.(Boots)(Transport For London)(briefs)
November 7, 2008... STELLA ARTOIS/TRIPLE FILTERED Credits Project: Triple filtered Clients: Ligia Goncalves, global marketing director; Adam Oakley, marketing director UK, Stella Artois Brief: Launch Stella Artois 4 per cent as the smoothest 4 per cent...

Pitch Update.(Brief article)
November 7, 2008... Two weeks in advertising can be a very long time, especially if you're Nationwide. For instance, your agency could resign your business, you could put together a provisional pitchlist, your head of brand strategy could leave and you could...

New-Business Rankings: 7 November 2008.(Statistical table)(Company rankings)
November 7, 2008... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Mark White promoted to managing director at Five.(Brief article)
November 7, 2008... Mark White, the executive director of sales at Five, has been promoted to managing director. The promotion follows a six-month period where White was the interim chief executive of the company while it awaited the arrival of the incoming chief...

Hotline: Tesco signs new contract with Initiative.(Brief article)
November 7, 2008... Tesco has signed a new contract with Initiative, which will see the agency retained as the retailer's media agency of record across all UK planning and buying. Speculation had surrounded the future of the business following presentations from...

Hotline: Sky and Virgin Media end dispute.(British Sky Broadcasting Group PLC. Sky Ne)(Brief article)
November 7, 2008... Sky and Virgin Media have ended their 20-month dispute over carriage of Sky's basic channels on the Virgin platform. Sky channels including Sky News, Sky 1 and Sky Sports News will be available to Virgin subscribers from 13 November in a deal...

Hotline: Paddy Power reviews media arrangements.(Brief article)
November 7, 2008... Paddy Power, the bookmaker, is reviewing its media planning arrangements as part of a wider ad review (Campaign, 26 September) Media agencies are expected to pitch alongside creative agencies. -------------------- Did you find this...

Hotline: Publicis Modem seeks interactive creative director.(Brief article)
November 7, 2008... Publicis Modem is searching for a new interactive creative director after parting company with Robin Garms. Garms leaves Publicis having spent five years at the agency, working with clients including the British Army and Hype Galleries. ...

Hotline: Children's Workforce Development Council seeks DM agency.(direct marketing)(Brief article)
November 7, 2008... The Children's Workforce Development Council is on the hunt for a DM agency to handle a project promoting the value of social work. -------------------- Did you find this article useful? Why not subscribe to the magazine? Please call...

Hotline: MediaEquals signs up agencies.(Brief article)
November 7, 2008... MediaEquals, the online trading platform for offline media, has signed up agencies including OMD, Mediaedge:cia, Carat, Starcom MediaVest, Initiative, Universal McCann, BLM and MPG to trade through its service, which went live this week. ...

Hotline: MBNA awards account to Mediaedge:cia.(Brief article)
November 7, 2008... MBNA has awarded its pounds 14 million pan-European media planning and buying account to Mediaedge:cia. The agency won the account after a final shootout against Arena BLM. Universal McCann and Carat were involved in earlier stages of the...

Hotline: AdMedia appoints Goodstuff.(Brief article)
November 7, 2008... AdMedia, the outdoor media owner, has appointed Goodstuff to work on a repositioning of its offering. The agency's work will begin with a research project that will help create the new positioning. -------------------- Did you find...

Hotline: Haymarket Events launches one-day conference.(Conference news)(Brief article)
November 7, 2008... Haymarket Events has launched a one-day conference, in association with Campaign and Marketing, on client-agency relationships. For more details, visit www.clientagencystrategies.com. -------------------- Did you find this article...

Close-Up: Live Issue - Will winter bring us any festive cheer?
November 7, 2008... Retailers are set to tone down celebrations ahead of a credit-crunch Christmas. Seasonal convention holds that as soon as the last pumpkin is carved, retailers hit consumers with Christmas. Shop windows suddenly become lined with...

Close-Up: Live Issue - How Nokia is putting the mobile centre stage.
November 7, 2008... Nokia's new 'reality' campaign shows how the mobile phone could become the gateway to our lives. Tapping into our inner voyeur, Nokia has created a global campaign that opens up the fictional lives of three beautiful twentysomethings...

Close-Up: Live Issue - Is James Bond still good for brands?
November 7, 2008... With a huge number of ads featuring 007, have the Bond tie-ins gone too far, Kate Nettleton asks. Would Ian Fleming's James Bond, the connoisseur of Martinis, cars and women, really have sat down to watch a high-definition TV, read The Sun...

Close-Up: 24 hours with ... Giles Hedger.
November 7, 2008... Name: Giles Hedger Job: Chief strategy officer, Leo Burnett Group Professional mission: Absolute perfection Personal mantra: Only fools deal in absolutes 11.00pm Troubled dreams of financial apocalypse. We're queuing on the coast...

Media Perspective: Commercial rivals could rue the BBC joining their ranks.(British Broadcasting Corp.)
November 7, 2008... The vultures are circling the BBC. The fallout from Sachsgate or whatever you want to call it has given round after round of ammunition to the enemies now going into battle with the Corporation over its levels of executive pay and its...

Media Forum: Are Kangaroo plans sound?
November 7, 2008... Should advertisers be reassured by Kangaroo's model, Alasdair Reid asks. In all the kerfuffle about the analogue TV switch-off and the migration to digital TV in the UK by 2012, it's often forgotten that digital television is itself a...

Media: Chatter.(Quotation)
November 7, 2008... 'You are a brave man who calls your channel Watch if nobody does.' - The public relations advisor Mark Borkowski on UKTV's newly launched channel Watch, which is struggling to keep its ratings up. 'We're heading towards a period where it...

Media Headliner: How to pull off selling luxury in the credit crunch.(Harper's Bazaar )
November 7, 2008... Harper's Bazaar has survived two world wars and it will overcome this latest hurdle, Tess Macleod-Smith tells Anne Cassidy. It was over coffee at Claridge's that Tess Macleod-Smith and Lucy Yeomans first plotted how they would bump off the...

Media Lifeline: Outdoor specialists.
November 7, 2008... The big players have taken turns to revise their outdoor arrangements in a bid to lead the sector. NOVEMBER 2002: A new wave of consolidation in the outdoor media market begins when OMD moves its outdoor planning and buying out of Outdoor...

Media Perspective: It's effective online marketing Jim, but not as we know it.
November 7, 2008... Millions of miles away, in the far north of Mars, the greatest marketer of this young century is slowly dying in the cold and dark. A dust-storm is covering its photovoltaic panels, its power is draining and NASA has switched it into 'Lazarus'...

Media: All about ... Five.
November 7, 2008... The channel is set for major changes under Dawn Airey. Dawn Airey began her second tenure as Five chief executive, pleasingly enough, with a bang, losing no time in telling staff that there would be redundancies; and following up with an...

Media: Things we like.
November 7, 2008... FORMULA ONE CLIMAX ON ITV. Lewis Hamilton's last-gasp manoeuvre in Brazil, which saw him capture the Formula One Driver's World Championship, was watched by more than 13 million viewers, a great result for ITV as it bowed out of covering...

Media: Double Standards - The ins and outs of the cross-platform approach.(Bauer Media)(IPC Unite )(Interview)
November 7, 2008... It's not always unwise to put all your eggs in one basket. IPC Unite and Bauer Media show the benefits of having one team to cover all the platforms. MATT SIMS HEAD, IPC UNITE - What are the benefits to advertisers of your...

The World: Sacre bleu! Who will save France's print media?
November 7, 2008... With sales in freefall, President Sarkozy wants to halt the decline afflicting France's newspapers. Maria Esposito reports. The French premier Nicolas Sarkozy is nothing if not media savvy Mockingly called 'the tele-president' for his love...