Campaign articles from November 2008

Campaign archives from November 2008

Ed Morris to step down as Lowe ECD.(Brief article)
November 28, 2008... Morris in hunt for creative director as he plans to relinquish management role. Ed Morris, the managing partner, creative of Lowe London, is to step down from the day-to-day management of the agency in early 2009. Morris has agreed...

Govt moots booze ad health warnings.(Brief article)
November 28, 2008... The Government is to consider a plan for alcohol ads to end with health warnings taking up one sixth of the airtime. The 'mandatory endframe' rule would apply to broadcast and cinema ads, with similar warnings included in press ads and...

Fallon takes over Italian square for latest Bravia spot.(Brief article)
November 28, 2008... Fallon's follow-up to the Sony Bravia 'Play-Doh', 'paint' and 'balls' series of ads is being shot next week in a square in Valeria, Italy, and is set to star the Brazilian footballer Kaka. The ad will feature a giant zoetrope (a...

Panasonic kicks off pounds 60m creative pitch.
November 28, 2008... Panasonic has kicked off a review of the pounds 60 million pan- European ad account for its consumer electronics, after the incumbent, Amsterdam Worldwide, resigned the brief. A pitch will be held in the New Year out of Panasonic's German...

WCRS scoops pounds 13m Sun and NoW business.(Brief article)
November 28, 2008... WCRS has scooped the pounds 13 million joint advertising account for The Sun and the News of the World. The agency beat Fallon and The Red Brick Road in the final pitch. The process was handled by the AAR. The agency will now be...

Starcom MediaVest appoints Nic Jones.(Brief article)
November 28, 2008... Starcom MediaVest Group has appointed Nic Jones to the newly created role of chief digital officer for EMEA. Jones, who will be based in London, will be responsible for all digital capability for SMG EMEA, covering search, mobile, social...

Future ad revenues defy market trends.(Brief article)
November 28, 2008... Future, the consumer publishing group, has bucked the general trend among media owners by posting a 3 per cent increase in ad revenues. The group, which publishes a range of specialist titles in areas such as gaming, music and cycling,...

Westfield digital brief for Stratford.(Brief article)
November 28, 2008... Westfield is on the hunt for a digital agency to produce a new brand website for its latest development in Stratford. The retail developer has approached a number of undisclosed agencies with a view to holding a pitch. The successful...

VW moves pounds 20m outdoor task to Gen.(Brief article)
November 28, 2008... Volkswagen Group has moved its estimated pounds 20 million outdoor media planning and buying business from the WPP-owned MediaCom and Kinetic to the independent outdoor specialist Gen Outdoor without a pitch. The business includes the...

Holland & Barrett seeks agency to handle CRM account.
November 28, 2008... Holland & Barrett is on the look-out for an agency to handle its customer relationship marketing account as part of plans to launch a new loyalty programme. The health-food retailer recently appointed WCRS to its above-the-line account,...

Lida nets Boots card task.(Brief article)
November 28, 2008... The agency has scooped the pounds 15 million Boots Advantage Card CRM business. Boots has appointed Lida to handle its pounds 15 million Advantage Card customer relationship marketing account. The agency won the business after a...

Network Rail eyes agency for rebrand.(advertising agencies helped for rebranding)(Brief article)
November 28, 2008... Network Rail, the company that owns and operates Britain's rail infrastructure, has called a pitch for a rebranding project. Mark Shaoul, the head of marketing services at Network Rail, is leading the review and has approached a number of...

Dare creative team launch digital shop.(Brief article)
November 28, 2008... Eduardo de Felipe and David Boleas, a creative team at Dare, have left to launch an independent digital production company called Pirata. Pirata will be backed by the digital agency Work Club and will specialise in design, production and...

Hopper to front Mother's final Orange Gold Spot.(Brief article)
November 28, 2008... Dennis Hopper, the Hollywood actor and director, will take centre stage in Mother's last ever Gold Spot cinema ad for Orange. The ad, which launches in December, marks the end of the telecoms company's six-year relationship with Mother,...

Fitness First reviews global advertising arrangements.(Brief article)
November 28, 2008... Fitness First, the world's largest health club operator, has called a pitch for its global advertising account. It is understood that six network agencies have been shortlisted. The pitch, which is being handled directly by the company,...

Agencies line up for Virgin Media digital.(Brief article)
November 28, 2008... Virgin Media is on the hunt for an agency to handle two digital briefs and has approached agencies with a view to holding a pitch for the business. The mobile, digital TV and broadband provider is seeking a digital partner to handle two...

Flybe starts search for online partner.(Flybe British European)(Brief article)
November 28, 2008... Flybe, the short-haul airline, is on the hunt for an agency to handle a digital project. The brief will include redesigning the airline's website, which allows users to book flights online, as well as promoting special offers. Flybe...

The Week: Advertising news - Supermarket adspend up.(Brief article)
November 28, 2008... Supermarkets have increased their ad spending as the credit crunch hit other marketing budgets, according to new research. The report, carried out by Nielsen Media Research for The Daily Telegraph, found that the major supermarkets all...

The Week: Advertising news - BHF ads to target children.
November 28, 2008... The British Heart Foundation and Viacom Brand Solutions are launching a campaign that for the first time will be targeted specifically at children. The campaign will run for six weeks on the TV channels Nickelodeon and Nick Replay and is...

The Week: Advertising news - RPM3 becomes Libertine.(Brief article)
November 28, 2008... RPM3:Beechwood has rebranded itself as Libertine. The name change will be accompanied by a new logo, which features a portrait of the Earl of Rochester. RPM3:Beechwood was the product of a merger between the above-the-line agency RPM3 and the...

The Week: Advertising news - GM ends Tiger endorsement.
November 28, 2008... General Motors is ending its nine-year endorsement deal with Tiger Woods at the end of the year. In a statement, the car manufacturer said that the split was 'mutual and amicable' and was a result of its 'search for budget efficiencies...

The Week: Advertising news - BBH and Tango go anti-PC.(Brief article)
November 28, 2008... Tango's latest campaign, called 'save Tango' and created by Bartle Bogle Hegarty, is a cheeky attack on political correctness. Britvic believes that people now think they are taking themselves a little too seriously and the campaign sets...

The Week: Media news - Guardian users top 25m.(Brief article)
November 28, 2008... The Guardian's website has broken the 25 million barrier for the first time, with 25,976,046 unique users in October. ABCe results revealed that Guardian Unlimited's audience was now 74 times larger than the paper's print circulation. It...

The Week: Media news - No complaints over ITV CRR.(Brief article)
November 28, 2008... Agencies and advertisers raised no complaints over ITV's compliance with the Contract Rights Renewal mechanism between April and September. The Office of the Adjudicator, the Ofcom-appointed body that handles disputes between agencies,...

The Week: Media news - Prism outdoor tool unveiled.(Posterscope Ltd.)(Brief article)
November 28, 2008... Posterscope has launched a digital outdoor planning tool, Prism Screen 2.0, which aims to improve accountability when planning digital campaigns. The tool compares digital outdoor networks so planners can evaluate options in digital outdoor....

The Week: Media news - Eden McCallum reviews Five.(Brief article)
November 28, 2008... The TV channel Five has appointed the independent consultant Eden McCallum to carry out a review of the business. In October, Five's chief executive, Dawn Airey, warned that there would be a review to reduce costs, which would force...

The Week: Media news - Asda to launch mags online.(Brief article)
November 28, 2008... Asda is set to launch a new online service that offers digital versions of major UK consumer magazines for consumers to download directly to their computers. Run by John Menzies Digital, the Asda Digital Newsagent will include magazines...

The Week: Media news - Sky to debut targeted ads.(Brief article)
November 28, 2008... BSkyB is planning to launch targeted advertising around its service by 2011, the first time such a service will be available around linear TV in the UK. The pay-TV company is developing what it terms targeted substitutional advertising,...

The Week: Media news - BBC local plans rejected.(British Broadcasting Corp.)(Brief article)
November 28, 2008... The BBC Trust has rejected the BBC's plans for a pounds 68 million nationwide network of local online news services. The Trust has refused permission on the grounds that it would not improve services for the public enough to justify...

The Week: Media news - TV adspend in big drop.(Brief article)
November 28, 2008... UK TV adspend is expected to fall by 30 per cent between 2007 and 2010 in real terms, according to a report by Enders Analysis. The decline is closer to 19 per cent when the changes are measured with inflation included. ...

The Week: 180 enlists football stars for new Adidas virals.(180 Advertising B.V.)(adidas-Salomon AG)(Brief article)
November 28, 2008... 180 has launched a series of new virals for Adidas featuring top footballers including Michael Ballack, Steven Gerrard and Arjen Robben. One of the first to be released is a 20-second spot featuring the Chelsea midfielder Ballack, in...

The Week: Best of the blogs - Living at the speed of web.
November 28, 2008... Like the late Alan Clarke, who 'would not queue for anything under any circumstances', I am driven practically insane by the time-wasting procedures of many service industries. Here's something every service industry needs to know; my...

The Week: City News - DMG profit and revenue up.(Digital Marketing Group revenue report)(Financial report)(Brief article)
November 28, 2008... Digital Marketing Group, the company headed by Ben Langdon, the former chairman of Euro RSCG London, has reported interim pre-tax profits of pounds 3.37 million. The figure is up 35 per cent for the six months to September 2008, compared...

The Week: People News - BMB signs Lowe creatives.(Beattie McGuinness Bungay)(Brief article)
November 28, 2008... Beattie McGuinness Bungay has poached the Lowe creative team Peter Reid and Carl Broadhurst. While at Lowe, the pair produced a number of acclaimed print campaigns for Stella Artois, including the 2007 D&AD silver Pencil-winning Peeterman...

The Week: People News - TalkTalk hires Lockwood.(Michele Lockwood)(Brief article)
November 28, 2008... Michele Lockwood, the head of direct marketing for Debenhams, has been appointed by TalkTalk to take on an equivalent role. Lockwood handled Debenhams' pounds 8 million direct marketing budget for the UK and Ireland since 2006. ...

The Week: People News - Cochrane moves to Warner.(Polly Cochrane)(Warner Bros. Entertainment UK)(Brief article)
November 28, 2008... Warner Bros UK has appointed Channel 4's outgoing director of marketing, Polly Cochrane, as its new vice-president of group marketing. Cochrane, who left Channel 4 last month after ten years with the broadcaster, will assume her new role...

The Week: People News - The Gate appoints Suchet.(Peter Suchet)(Brief article)
November 28, 2008... The Gate has appointed Peter Suchet, the marketing director of Steak Media, as its business development director. Suchet began his advertising career at Saatchi & Saatchi in 1979, working on clients including British Airways, Sainsbury's...

The Week: People News - Dare's Quemard wins gong.(Yasmin Quemard)(Brief article)
November 28, 2008... Yasmin Quemard, a senior copywriter at Dare, has won the top award at the inaugural Golden Stiletto Awards, organised by She Says, which focuses on female digital creativity. Quemard won the top gong for the Sony Walkman Project, an online...

The Week: People News - IPA's Pringle co-writes book.(Brand Immortality: How Brands Can Live Long And Prosper)(Brief article)
November 28, 2008... Hamish Pringle, the director-general of the IPA, and Peter Field, a marketing consultant, have co-written a book called Brand Immortality: How Brands Can Live Long And Prosper. Using IPA Effectiveness Awards case studies as their basis,...

The Week: People News - Saatchis recruits planners.(Saatchi & Saatchi appoints Faraaz Marghoob and Jason Lonsdale )(Brief article)
November 28, 2008... Saatchi & Saatchi has hired Faraaz Marghoob and Jason Lonsdale as senior planners. Marghoob joins from Altogether, where he was the strategy director, running client services, planning and new business. Lonsdale will take the role of...

The Week: People News - Sorrell given City honour.(Martin Sorrell)(Brief article)
November 28, 2008... Sir Martin Sorrell has been awarded the Freedom of the City of London. Boris Johnson, the Mayor of London, Alderman Ian Luder and Alderman Alison Gowman nominated the WPP chief for the award, which he will receive at a Guildhall...

The Week: People News - Garside claims DMA award.(Direct Marketing Association)(Steve Garside)(Brief article)
November 28, 2008... Steve Garside, a new-business executive at EHS Brann, has been named the DMA Young Spark 2008. The award, set up in memory of the former WWAV Rapp Collins boss John Young, aims to promote the hottest emerging talent in Scottish direct...

The Week: Media Reviews - MC&C nets Salvation Army.(Mike Colling and Co.)(Brief article)
November 28, 2008... The Salvation Army has handed the media agency Mike Colling & Company a brief to work on its Christmas donor and fundraising drive, which the charity hopes will help raise more than pounds 2 million. MC&C will work with the creative...

The Week: Media Reviews - Orascom resurrects review.(Brief article)
November 28, 2008... The Egyptian telecoms company Orascom is going ahead with a review of its dollars 400 million global media account. The process began in January but stalled in the summer because of the economic downturn. An appointment is expected in...

The Week: DM Reviews - Digital UK hunts DM agency.(direct marketing)(Brief article)
November 28, 2008... Digital UK, the body in charge of controlling the transition between analogue and digital television, is seeking a direct marketing agency to handle its pounds 1.5 million account. The successful agency will handle the business, which is...

The Week: Digital Reviews - CMW lands Cabwise brief.(Brief article)
November 28, 2008... Transport for London has hired CMW to handle the digital account for its Cabwise service. CMW will be briefed to integrate Cabwise's current standalone website into TfL's existing site, with the long-term strategy of phasing out the...

The Week: Correction - Habitat clarification.(Correction notice)
November 28, 2008... Last week, Campaign reported that Habitat, the home furnishings store, was looking for an agency to handle its international digital advertising account through Haystack. Habitat has asked us to point out that this is not the case. We...

The Week: Market research pioneer Harry Henry dies, aged 92.(Obituary)(Brief article)
November 28, 2008... Harry Henry, the UK market research pioneer and one of the first people to bring marketing nous to the newspaper industry, has died at the age of 92 after suffering a stroke. Henry was the last survivor of the 23 founders of the Market...

The Week: i-Q - Web chat about ... the new Waitrose Christmas ad.
November 28, 2008... As far as festive ads go, this is pretty classy. - Andrew Chapman Quality. - Daniel Shearman I have to say this might end up being one of my favourite Christmas ads They captured the emotions that everyone goes through during this...

The World: Chicago - MillerCoors appoints Draftfcb for Miller Lite task.(Brief article)
November 28, 2008... MillerCoors has appointed Draftfcb to a 'holiday-themed assignment' for its Miller Lite brand. Draftfcb was awarded the project after a pitch against Miller Lite's lead creative shop, Bartle Bogle Hegarty. BBH's status as the brand's...

The World: New York - R/GA's Rasmussen joins Bartle Bogle Hegarty.(Robert Rasmussen)(Brief article)
November 28, 2008... Bartle Bogle Hegarty has appointed Robert Rasmussen to the newly created position of executive creative director of innovation. Rasmussen joins from R/GA, where he was the executive creative director on the agency's Nike account. ...

The World: Moscow - Recession won't hit media plans, survey reveals.(Brief article)
November 28, 2008... The media consultancy and auditing company Joined Up Media has stated that it does not believe Russian advertisers will make significant changes to their media plans despite the economic downturn. Following a survey conducted with 20...

The World: Shanghai - BBDO beats three in Tiffany & Co creative pitch.(Brief article)
November 28, 2008... BBDO has won the Tiffany & Co creative account in China following a pitch against Ogilvy, TBWA and the incumbent, McCann Erickson. The US jewellery and silverware company has briefed the agency with raising the brand's profile in the...

The World: Sydney - Leo Burnett and DDB fight for Coles Supermarkets.(Brief article)
November 28, 2008... Coles Supermarkets has reduced the shortlist for its advertising account to Leo Burnett and DDB. Agencies have been involved in pitches for the AUSdollars 90 million business for more than six months. The shortlist was whittled down...

The World: Chicago - Subway unveils tie-up with Olympic swimmer Phelps.(Michael Phelps)(Brief article)
November 28, 2008... The fast-food restaurant Subway has announced an exclusive long-term partnership with the US Olympic swimmer Michael Phelps. Phelps has been in serious demand since winning a record-breaking eight gold medals at the summer Olympics in...

The World: New York - Kodak hands inkjet printer business to Deutsch.(Eastman Kodak Co.)(Deutsch Advertising)(Brief article)
November 28, 2008... Kodak has handed Deutsch the creative and media accounts for its line of inkjet printers. Deutsch picked up the business from the incumbent, Ogilvy & Mather, without a pitch. The account move will not affect Ogilvy & Mather's position as...

The World: Sao Paulo - Publicis Groupe in purchase of Tribal agency.
November 28, 2008... Publicis Groupe has acquired Tribal, the Sao Paulo-based digital agency. Tribal, which launched in 1998, specialises in a range of services including strategic brand planning, marketing analytics, web development and marketing...

The World: Singapore - Grey lands Aliens Group accounts without pitch.(Grey Singapore)(Brief article)
November 28, 2008... Aliens Group, the South Indian property developer, has appointed Grey Singapore to handle its advertising and marketing accounts without a pitch. Aliens Group has briefed Grey with developing the company into a global brand, by promoting...

The World: Sydney - Fairfax seeks shop as it reviews media arrangement.(Fairfax Media Inc.)(Brief article)
November 28, 2008... Fairfax Media is on the hunt for an agency to handle its media account. The company, which owns newspapers including The Sydney Morning Herald, The Age and The Australian Financial Review, currently uses Initiative as its lead media...

The Work: New Campaigns - UK.(The Carphone Warehouse)(CHI & Partners)(DDB London)(briefs)
November 28, 2008... TESCO - TESCO XMAS CREDITS Project: Tesco Xmas Client: Abi Robins, head of advertising, Tesco Brief: Communicate that Tesco is on the side of the customer by demonstrating the breadth of great offers available at Tesco over the...

Pitch update.
November 28, 2008... Just six months after announcing it was holding a statutory review of its ad account, the Metropolitan Police has finally started approaching agencies. Given average police response times, six months probably represents speedy action....

New-Business Rankings: 28 November 2008.(Statistical table)(Company rankings)
November 28, 2008... NEW-BUSINESS RANKINGS: 28 NOVEMBER 2008 Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost ...

Hotline: JWT London appointment expected shortly.(appointment of Nick Smith)(Brief article)
November 28, 2008... Nick Smith, the group managing director of marketing services at Accenture, is no longer in the running for the role of chief executive of JWT London. An appointment is expected shortly. -------------------- Did you find this article...

Hotline: LG Electronics signs deal.(Brief article)
November 28, 2008... LG Electronics has signed a deal to become a global sponsor of Formula One. The five-year global partnership was negotiated by LG and its agency, Mindshare Invention. -------------------- Did you find this article useful? Why not...

Hotline: PHD wins task for Yell.com.(Brief article)
November 28, 2008... PHD has won the media planning and buying task for the Yell.com mobile portal. PHD, the incumbent on the main Yell media business, won the account after a pitch against AKQA. -------------------- Did you find this article useful? Why...

Hotline: FHM.com will relaunch next month.(Brief article)
November 28, 2008... Bauer Media's FHM.com will relaunch next month with enhanced interactivity, improved navigation, a new video player and more content The digital design agency Ralph has been appointed to provide creative support for the new site. ...

Hotline: Wallpaper* appoints Benn Giles.(Brief article)
November 28, 2008... IPC's design magazine Wallpaper* has appointed Ben Giles to the new role of publisher of Wallpaper.com. Giles will be responsible for the day-to-day running of the website and will also continue in his role as Wallpaper*'s international sales...

Hotline: Sainsbury's withdraws ITV1 sponsorship.(J Sainsbury PLC)(Brief article)
November 28, 2008... Sainsbury's is withdrawing its pounds 5 million flagship sponsorship of ITV1 drama premieres after four years. The supermarket's contract is due to expire in spring next year. -------------------- Did you find this article useful?...

Hotline: IPM retains Intel account.(Brief article)
November 28, 2008... IPM has retained its pounds 8 million Intel account following a pitch. It is believed to have pitched against agencies including the Aegis-owned Posterscope. -------------------- Did you find this article useful? Why not subscribe to...

Hotline: Department of Health appoints LBi.(Brief article)
November 28, 2008... The Department of Health has appointed the digital agency LBi to help build an online strategy for a potential pandemic flu outbreak. LBi won the brief after a pitch against undisclosed agencies. -------------------- Did you find...

Hotline: JCDecaux launches ad network of newsagents.(Brief article)
November 28, 2008... JCDecaux is launching what it claims will be the largest ad network of newsagents in the UK to take advantage of consumers' tendency to buy more impulse treats during the economic downturn. The company is developing three packages that will...

Hotline: O2 runs national campaign.(Brief article)
November 28, 2008... O2 is running a national campaign for its mobile broadband service with Citybox Advertising, the shopping-mall media owner. The two-week campaign will run across 28 malls, including Lakeside, Westfield Derby, Liberty Romford and Watford...

Hotline: Apple's iPhone 3G ad banned.(Brief article)
November 28, 2008... An ad for Apple's iPhone 3G by TBWA\London has been banned by the Advertising Standards Authority for exaggerating the speed of its internet connection. The TV ad contained the claim that the phone could 'download pretty much anything, really...

Close-Up: Festive fun seeps through recessionary gloom.
November 28, 2008... This year's Christmas ads have to strike a balance between blockbuster and parsimony. Three pundits give their verdicts. RUSS LIDSTONE - chief strategy officer, Euro RSCG London As a cab driver (the ultimate economic barometer) told...

Close-Up: Live Issue - Adland should stand up for its intellectual rights.
November 28, 2008... As digital ads become more prevalent, agencies and clients must tackle the issue of intellectual property. Good artists borrow,' Picasso said. 'Great artists steal.' At least, Picasso is the person who the quote is most often attributed...

Close-Up: Live Issue - Is Naked's new agency model sound?(Naked Communications)
November 28, 2008... Does Naked's bare-faced disregard for traditional agency structure make sense, Anne Cassidy asks. Naked has been accused in the past of being 'all mouth and no trousers', of having scant substance to support its strategy. Now, its...

Close-Up: 24 hours with ... Steve Stretton, Archibald Ingall Stretton.
November 28, 2008... Name: Steve Stretton Job: Creative partner, Archibald Ingall Stretton Professional mission: To do something my mum will know Personal mantra: I don't make the right decision, I make a decison to make it right 3.00am Back to bed....

Media Perspective: Naked's new get-up shows how comms planning evolved.(Naked Communications)
November 28, 2008... Since its launch eight years ago, Naked Communications has always had to suffer its share of jibes, mainly to the effect that its approach was all 'Emperor's new clothes' - lacking substance - and that its team had no strength in depth. But,...

Media Forum: Televisionaries: a success?
November 28, 2008... Did Thinkbox's event succeed in boosting TV's fortunes, Ian Darby asks. The commercial TV business faces some massive issues, not least sliding revenues and cynicism from the advertising community as younger, trendier media put their...

Media: Chatter.(Quotation)
November 28, 2008... 'We have reached the point at which there is a naked woman covered only by a bag on the front of a church.' - Francesco da Mosto, the Italian architect and TV presenter, rages against the growth of the outdoor advertising industry in Venice...

Media Headliner: Can the very European de Nardis crack the US?(Mainardo de Nardis)
November 28, 2008... The appointment of Mainardo de Nardis as the OMD Worldwide chief executive raised a few eyebrows. He's back. And this time he means business. If he hasn't forgotten what it's like to hold down a steady job, that is. Since the end of...

Media Lifeline: Men's health titles.
November 28, 2008... Publishers achieve mixed success in getting men to read about exercise. December 1999: FHM's publisher Emap, having identified fitness as a growing fad, launches FHM Bionic, with plans to publish it as a twice-yearly newsstand spin-off....

Media Perspective: Make sure you know your audience - and what you stand for.
November 28, 2008... I've mentioned this before, but it still seems one of the defining moments in new-media marketing to me: when Greenpeace held a competition to name a whale and highlight the plight of these wonders of the deep, and the winning name was Mister...

Media: All about ... The outdoor specialist market.
November 28, 2008... Aegis' Posterscope and IPG 's IPM could join forces. A month ago, when it became apparent that Publicis was considering the option of consolidating its clients' outdoor media planning and buying into a new Publicis-owned outdoor...