Campaign articles from November 2007

Campaign archives from November 2007

Tories taunt Labour with first Euro ad.(Conservative Party's advertising contract with Euro RSCG Worldwide Inc.)(Brief article)
November 2, 2007... Euro RSCG has produced its first print work for the Conservative Party since being appointed in October. 'No election' runs in national press today (Thursday) and reminds readers there could have been a general election on 1 November. ...

Sky to call review of pounds 20m digital media.(British Sky Broadcasting Group PLC)(Brief article)
November 2, 2007... Sky is set to part company with i-level, the agency that handles its estimated pounds 20 million online display media planning and buying account. The media company is expected to invite agencies to pitch for the business following...

Grey kicks off search for UK creative chief.(Dave Alberts quits from Grey London )(Brief article)
November 2, 2007... Grey London is moving Dave Alberts, its chairman and executive creative director, out of his role at the head of its creative department. It is understood he will take over creative duties on the pounds 100 million global business, for the...

Agencies line up for pounds 8m First Direct DM.(Brief article)
November 2, 2007... First Direct, the HSBC-owned telephone bank, has kicked off a search for an agency to handle its pounds 8 million direct marketing account. The company is in early discussions with several agencies and plans to hold credentials meetings in...

Silburn set for Saatchis.
November 2, 2007... Former Fallon Minneapolis creative chief Paul Silburn to partner Kate Stanners. Saatchi & Saatchi is poised to name Paul Silburn as a creative partner to head its creative department alongside Kate Stanners, the executive creative...

Inbox Digital nets United Biscuits task.(Brief article)
November 2, 2007... United Biscuits, the owner of brands that include Hula Hoops, Mini Cheddars and Jaffa Cakes, has appointed Inbox Digital to handle its digital advertising account. The agency scooped the account following a three-way pitch, which was...

Hyams becomes MEC strategy boss.(Jeff Hyams appointment MEC Interaction)(Brief article)
November 2, 2007... Jeff Hyams, the managing director of MEC Interaction EMEA, has been promoted to the new role of chief strategy officer for Mediaedge:cia across the same region. The new role is designed to put digital services at the centre of MEC's...

Yahoo! reeling as Haines quits site.(Stephen Haines and Blake Chandlee and Miles Lewis quits from Yahoo! Inc.)(Brief article)
November 2, 2007... Yahoo! has been rocked by a third departure from its commercial operation in under a month, leaving the website without a permanent senior UK advertising sales team. Stephen Haines, the head of agency strategy, resigned this week and will...

Smith promoted to Farm chief executive role.(appointment of Robert Smith at Farm)(Brief article)
November 2, 2007... Farm has promoted Robert Smith, its managing partner, to the newly created position of chief executive. The move forms part of a restructure of the agency's senior management team following the merger with Leith last year, which resulted...

Call for baby milk ad ban.(Brief article)
November 2, 2007... MPs urge Govt to back 'breast is best' lobby by banning all formula baby milk ads. Thirty-seven MPs have signed a Commons motion urging the Government to ban the advertising of all formula baby milk. The MPs want ministers to use an...

DraftFCB hires Pugh as creative director.(Appointments of Graham Pugh and Alix Pennycuick at DraftFCB)(Brief article)
November 2, 2007... DraftFCB has hired Graham Pugh, the creative director at the direct agency WDMP, to be its new creative director, as part of a wider restructure of the creative department. Pugh, a copywriter by trade, was the creative director at WDMP....

Burnett to promote new website Doof.(Leo Burnett)(Leo Burnett Company Inc.)(Brief article)
November 2, 2007... Leo Burnett has won the pounds 1 million account to promote the launch of the social networking gaming site Doof.com after a competitive pitch against undisclosed agencies. The site, which has already been soft-launched, will be officially...

Fallon scoops Old Speckled Hen brief.(Brief article)
November 2, 2007... Fallon has picked up the advertising account for Old Speckled Hen It has a brief to rejuvenate its advertising, which is backed by a substantial increase in spend. The ale brand is owned by the UK brewer Greene King, which also owns Abbot...

Neil Quick handed MD role at Publicis.
November 2, 2007... Neil Quick, the global account director on Procter & Gamble and United Biscuits at Publicis, has been promoted to the role of managing director. At the same time, Kym Douglas, the executive planning director, who was promoted from planning...

JWT beats Lowe to pounds 6m ad account for Nestle's Heaven.(Brief article)
November 2, 2007... JWT London has won the pounds 6 million advertising account for the Nestle Rowntree luxury chocolate brand Heaven. The win followed a review that pitted JWT against Lowe London. Media will remain with MindShare. The brief is to produce...

Spa company ESPA in DM agency hunt.(Brief article)
November 2, 2007... ESPA, the luxury spa treatment and beauty-product retailer, has kicked off a search for a direct marketing agency. The company is in early discussions with agencies, and plans to shortlist several shops to pitch for the business later this...

C4 to screen vintage ads as it celebrates 25 years.(Channel 4 Television Co.)(Brief article)
November 2, 2007... Old BT, Carlsberg and COI work to be revived to mark Channel 4's anniversary. Advertisers including BT, Carlsberg, COI, Disney and Iceland are backing Channel 4's 25th anniversary by running retro ads from 25 years ago alongside their...

The Week: Advertising News - Spice Girls feature for Tesco.(Brief article)
November 2, 2007... Tesco's Christmas campaign, which is due to launch on 12 November, and was created by The Red Brick Road, will feature the Spice Girls arguing over what to have for Christmas dinner while drinking Champagne. The ad is the first in a series...

The Week: Advertising News - Cascaid and Ideas merge.(Brief article)
November 2, 2007... The charity sector direct marketing agency Cascaid and the ethical consumer marketing specialist Ideas Eurobrand have merged to create The Good Agency, with total billings of pounds 13 million. The new agency will combine Cascaid's charity...

The Week: Advertising News - Celebs star for Nintendo.
November 2, 2007... Nintendo is to launch a pre-Christmas campaign featuring three celebrity pairings using its DS console. Johnny and Zoe Ball, Phillip Schofield and Fern Britton, and Patrick Stewart and Julie Walters will star in the ads to promote games...

The Week: Advertising News - Ford signs C4 show deal.(Channel 4 Television Co.)(Ford Motor Co.)(Brief article)
November 2, 2007... Ford has signed a partnership deal with Channel 4 to produce an internet-only ad-funded lifestyle programme called Bites. The show follows five girls on a journey around the UK in Ford cars, and films them meeting up with people working in...

The Week: Media News - BBC to grow by 30 channels.(BBC Worldwide Ltd.)(Brief article)
November 2, 2007... BBC Worldwide is to launch another 30 international channels over the next two years as part of a five-year strategy to double the corporation's profits. The new services, which are due to break from April, will be grouped under the BBC...

The Week: Media News - BSkyB makes ITV offering.(British Sky Broadcasting Group PLC)(Brief article)
November 2, 2007... BSkyB has offered to give up 3 per cent of its voting rights in ITV - almost one-fifth of the total - in an attempt to hang on to its 17.9 per cent share in the broadcaster. In a letter made public by the Competition Commission, BSkyB said...

The Week: Media News - Motorola's software boost.(Brief article)
November 2, 2007... Motorola is developing software that can scan customers' text messages and phone calls and pass the information on to advertisers. The software can search for specific words such as 'food' or 'hungry' and then send ads for restaurants in the...

The Week: Media News - GCap takes over GMG sales.(GCap Media PLC)(GMG Radio)(Brief article)
November 2, 2007... GMG Radio has appointed GCap Media to sell national advertising for its Real, Smooth and Rock Radio brands, after splitting with Global Radio two weeks ago. GCap will handle sales for the nine stations from 1 January, adding to its...

The Week: Media News - Publishers slam EU ad plan.(European Union)(Brief article)
November 2, 2007... Europe's publishing industry has hit back at European Union legislation forcing car advertisers to carry information on CO2 levels in all TV, radio and online ads. Angela Mills Wade, the director of the European Publishers Council,...

The Week: Media News - Magic still reigns in London.(market share)(Brief article)
November 2, 2007... Magic has retained the London number-one spot for the third quarter in a row, according to the latest Rajar figures, making it the first station to do so since the heyday of Capital. The station has a 6.2 per cent share in the capital, the...

The Week: Media News - Xfm reveals Welsh line-up.(Brief article)
November 2, 2007... Xfm has announced its line-up for the launch of its South Wales station, including Eggsy and Rhys, two members of the hip hop group Goldie Lookin Chain. The pair will take over drivetime, while Stuart Cable, the former drummer of the...

The Week: Media News - BT Vision to launch On title.(customer magazine )(Brief article)
November 2, 2007... BT Vision, the broadband TV service, is launching a bi-monthly customer magazine called On, created by Future Plus and Zone, which will also create content to be used across internet protocol TV and online On will be distributed to around...

The Week: BA puts digital brief for premium service up for pitch.(British Airways PLC's advertising contract with Agency.com Ltd.)(Brief article)
November 2, 2007... British Airways is putting the digital account for its premium airline, to launch next year, up for pitch. Agency.com, BA's incumbent digital agency, declined the chance to work on the business, citing a full workload. The winning agency...

The Week: Best of the blogs - The new spirit of outdoor.(Brief article)
November 2, 2007... Digital outdoor advertising will be the most interesting format of the next ten years. With a little thought, it can also do something for the reputation of the ad industry. One exciting aspect is that the posters move. But, perhaps more...

The Week: Online News - Times in online visitor surge.(Brief article)
November 2, 2007... Times Online overtook its Mail rival last month, according to the latest ABCes, to become the second most-visited newspaper website in the UK after visitor numbers jumped by 22 per cent to hit a monthly high of 12.5 million. Guardian...

The Week: City News - Global closes in on Emap.(Global Radio S.A. is buying EMAP PLC's radio division)(Brief article)
November 2, 2007... Global Radio has emerged as the frontrunner to buy Emap's pounds 400 million radio division, according to The Times, because it has the cash to purchase it outright. The other bidders are GCap Media, Vitruvian Partners and Veronis Suhler...

The Week: City News - Dennis profits on the up.(Financial report)(Brief article)
November 2, 2007... Dennis Publishing's pre-tax profits rose from pounds 361,000 to pounds 2.06 million in the year to December, but turnover fell from pounds 61.7 million to pounds 60.2 million. According to the Financial Times, profits from The Week, which...

The Week: City News - Facebook valued at dollars 15bn.(Brief article)
November 2, 2007... Microsoft has paid dollars 240 million for a 1.6 per cent stake in Facebook, valuing the social networking business, which has yet to turn a profit, at dollars 15 billion. The software giant has also struck an exclusive deal to sell ads on...

The Week: People News - Bridgewater given five years.(Brief article)
November 2, 2007... Sharon Bridgewater, the former Hicklin Slade & Partners finance director, who was found guilty of defrauding the agency out of more than pounds 2 million, was given a five-year prison sentence this week. Bridgewater bought eight properties...

The Week: People News - GT hires planning directors.
November 2, 2007... The digital agency GT, formerly known as Good Technology, has appointed Julian Saunders and Janet Grimes as non-executive planning directors. The pair are partners at the brand consultancy The Joined Up Company and will join GT's...

The Week: People News - Alton quits as Observer ed.(Roger Alton quits)(Brief article)
November 2, 2007... Roger Alton, the award-winning editor of The Observer, has resigned. He will be stepping down at the end of the year after spending nearly a decade in the role. The paper's deputy editor, John Mulholland, will replace him. Alton has...

The Week: Advertising Reviews - Pet retailer in shop hunt.(Pets at Home)
November 2, 2007... Pets at Home, the UK's biggest pet retailer, is searching for an agency to create its first nationwide campaign. The pitch is being handled by the AAR

The Week: Advertising Reviews - Burnett to handle FruitaBu.(Leo Burnett Company Inc.)(Brief article)
November 2, 2007... Kellogg has appointed Leo Burnett to handle advertising for FruitaBu, its range of fruit-flavoured crisps and dried fruit. The agency will work on a pounds 2 million launch campaign, which is scheduled to break in January. The campaign will...

The Week: Advertising Reviews - Crocs kicks off agency hunt.(Brief article)
November 2, 2007... Crocs, the rubber footwear brand, has launched a search for an agency to handle its pan-European advertising account. The company has approached several agencies from its European headquarters in Amsterdam The business was previously handled...

The Week: Media News - Space and Time in pitch win.(Brief article)
November 2, 2007... Taylor Wimpey has handed its pounds 18 million media planning and buying business to Space and Time Media, following a pitch against MediaCom North and BLM Clilverd. The agency already held the pounds 12 million George Wimpey account, which it...

The Week: Media News - Zenith nets Constellation.(Brief article)
November 2, 2007... Constellation Europe, the company that owns a number of wine brands, including Hardys and Stowells, has appointed ZenithOptimedia to handle its media buying account following a competitive pitch

The Week: Digital Reviews - Olympics: digital roster hunt.(marketing contract)(Brief article)
November 2, 2007... The London 2012 Olympic Games is holding a pitch in order to create a digital agency roster that will handle online, mobile, design and back-end development. Each individual roster will include 'around five, and no more than ten' agencies,...

The Week: Digital Reviews - 20:20 handed DCSF task.(Department for Children, Schools and Families)(Brief article)
November 2, 2007... The Department for Children, Schools and Families has handed 20:20 London a brief to create a digital campaign designed to raise teenagers' awareness of the benefits of safe sex, following a pitch managed by COI. The campaign will build on...

The Week: Boots kicks off Christmas campaign with Mother TV ad.(Boots Group PLC's advertising contract )(Brief article)
November 2, 2007... Boots kicks off its Christmas push on Sunday with the help of 500 women who are getting ready for the office Christmas party. The 90-second commercial, created by Mother, features women of all ages using a wide range of beauty products from...

The Week: i-Q - The internet question - Is pre-testing the enemy of creativity?
November 2, 2007... The way most pre-testing is done is corrupt, because it gives the test group way too long to consider the creative, and allows each individual to be influenced by others in the group. Advertising is consumed (if at all) quickly and on an...

The World: Toronto - Aegis expands in Canada with Genesis deal.(Brief article)
November 2, 2007... Aegis is expanding its presence in Canada via the acquisition of Genesis Media, the country's leading independent media agency. Aegis claimed the deal would give it a strong presence across the country's three main centres - Montreal,...

The World: Amsterdam - TGG completes surprise buyout of Kobalt.(Thieme GrafiMedia Groep )(Brief article)
November 2, 2007... Kobalt, Holland's largest media agency, has been sold to the country's Thieme GrafiMedia Groep in a surprise deal. Aegis, Omnicom and Havas were expected to be among those bidding for Kobalt, whose shareholders include Masterfoods, the...

The World: Amsterdam - Maxeda appoints Initiative.(Brief article)
November 2, 2007... The retail group Maxeda Netherlands has hired the Interpublic agencies Initiative and Universal Media to handle its EUR40 million media planning and buying account in Holland and Belgium

The World: Prague - Czech media agencies discuss pooling resources.(Brief article)
November 2, 2007... Seven Czech media agencies are considering the formation of a media pool to rival Group M and Media View, which was formed by Omnicom and Medea last year. Whether or not the plan becomes reality depends on the outcome of talks between the...

The World: Bangkok - Coca-Cola removes brands from Ogilvy Thailand.(Coca-Cola Co. (Atlanta, Georgia) )(Brief article)
November 2, 2007... Coca-Cola has ended its relationship with Ogilvy in Thailand after discovering that the WPP agency had been working for its arch-rival, Pepsi. Coke Classic has been removed from Ogilvy along with Coke Zero, the low-calorie drink that the...

The World: Tokyo - Dentsu increases US presence with Attik buyout.(Brief article)
November 2, 2007... Dentsu has bought Attik, the agency that began life as a graphic design company in the north of England and which launched the Toyota Scion in the US. The Attik offices in New York and San Francisco will be merged into Dentsu America,...

The World: New York - Mediaedge:cia lands dollars 3.4bn AT&T media.(Brief article)
November 2, 2007... AT&T, the US telecoms giant, has consolidated its entire dollars 3.4 billion media planning and buying account into WPP's Mediaedge:cia. The new arrangement follows a review that began in August, and ends the current system under which...

The World: Washington - FCC urged to probe Murdoch's WSJ deal.(United States. Federal Communications Commission)(Rupert Murdoch's acquisition of Wall Street Journal)(Brief article)
November 2, 2007... The Federal Communications Commission is under pressure to scrutinise more closely Rupert Murdoch's dollars 5.6 billion plan to buy The Wall Street Journal. In a letter to the chairman, Kevin Martin, Michael Copps, the FCC's senior...

The World: Paris - Publicis encouraged by third-quarter revenue growth.(Brief article)
November 2, 2007... Publicis Group has reported a third-quarter revenue growth of almost 11 per cent on the back of new business from clients including Coca-Cola and General Motors. Sales for the three months to the end of September rose to EUR1.1 billion,...

The World: Singapore - Y&R opts to split with long-term client SingTel.(Singapore Telecommunications Ltd.)(Brief article)
November 2, 2007... Young & Rubicam has pulled out of the creative review on the dollars 20 million SingTel account. The decision ends a 19-year relationship between the agency and the telecoms company. Its decision leaves BatesAsia, Leo Burnett, Saatchi &...

The World: Sydney - P&O appoints BMF for repositioning initiative.(Brief article)
November 2, 2007... P&O Cruises has hired Sydney's BMF to handle a major repositioning of its brand in the wake of negative publicity surrounding the death of a passenger. The repositioning initiative, P&O's first for more than 20 years, will cover both...

The Work: New Campaigns - UK.
November 2, 2007... ARGOS - ARGOS CHRISTMAS CAMPAIGN CREDITS Project: Argos Christmas campaign Client: Argos Brief: For a more Christmassy Christmas, don't shop for it, Argos it Creative agency: CHI & Partners Writer/art director: Micky Tudor Planner:...

Pitch update.(advertising contracts)(Brief article)
November 2, 2007... Six weeks to go, and it's all to play for in the new-business league. Debt Free Direct may not have been Carat's most glamorous win, but it has propelled the media agency into pole position, overtaking Mediaedge:cia by a whisker. Below the...

New-Business Rankings: 2 November 2007.(Statistical table)
November 2, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Home Alone star to front next Orange commercial.(Brief article)
November 2, 2007... The Home Alone star Macaulay Culkin is to front the next Orange 'gold spot' cinema commercial, which will launch on 2 November. The ad shows Culkin playing a death row prisoner whose monologue is interrupted by the fictitious Orange...

Hotline: IAA presses the EU to launch fuller inquiry.(International Advertising Association)(Brief article)
November 2, 2007... The New York-based International Advertising Association is pressing the European Union to launch a fuller inquiry into the proposed acquisition by Google of DoubleClick. The IAA first proposed that the transaction should be looked at in...

Hotline: Kitcatt Nohr Alexander Shaw poaches creative team.(appointments of Liz Franklin and Rob )(Brief article)
November 2, 2007... Kitcatt Nohr Alexander Shaw has poached Rapier's award-winning creative team of Liz Franklin and Rob Ferrara to take the roles of copywriter and art director respectively. The team will report to the creative partner, Paul Kitcatt, and the...

Hotline: Newsweek relaunches its website.(Newsweek.com.)(Brief article)
November 2, 2007... Newsweek has relaunched its website, Newsweek.com. The new site, which features streamlined navigation and enhanced multimedia features, will host the weekly magazine, which will be uploaded every Saturday, as well as regularly updated breaking...

Hotline: Max Burt nominated for award.
November 2, 2007... Max Burt, the former adman who was left paralysed following a road accident and subsequently set up the ideas consultancy Good, is one of only six people to be nominated for the Stelios Disabled Entrepreneur of the Year Award. Since it was...

Hotline: John Dickinson appoints Feather Brooksbank.
November 2, 2007... John Dickinson, the stationery company, has appointed Feather Brooksbank to handle on- and offline media planning and buying for its entire brand portfolio, which includes Oxford Black 'n' Red, Plus Fabric, New Guardian and Basildon Bond

Hotline: The ASA launches report on use of violence.(Advertising Standards Authority (United Kingdom))(Brief article)
November 2, 2007... The Advertising Standards Authority has launched a report into the use of violence in advertising. The report, which comes shortly after the Prime Minister Gordon Brown launched an inquiry into violence in video games, will seek to curb further...

Hotline: Memorial concert for Alec Worster.
November 2, 2007... A memorial concert for Alec Worster, the former creative director at Ogilvy, is being held this Saturday. The concert will be at St Jude's Church, The Square, Hampstead Garden Suburb at 7pm. Contact carrie.giles@virgin.net for details

Close-Up: Newsmaker - Stepping from the shadows at Burnett.(Leo Burnett Company Inc's Andrew Edwards)
November 2, 2007... Is the little-known Andrew Edwards the right man to replace Bruce Haines? Noel Bussey reports. It isn't often that the biggest news of the week emanates from West London's Kensington Village. But, last week, Bruce Haines, the group...

Close-Up: Newsmaker - Moseley looks for an 'art school culture' at H&D.(appointment of Al Moseley at Hurrell and Dawson )
November 2, 2007... Will hiring Wieden & Kennedy's Al Moseley help Hurrell and Dawson deliver on its creative promises, Kunal Dutta asks. Two weeks ago, things at Hurrell and Dawson were quiet. Instead of the usual goodwill extended to start-ups, certain loose...

Close-Up: Live issue - 'Unsung heroes' shine at the BTA Craft Awards.(British Television Advertising Craft Awards)
November 2, 2007... Andy Gulliman praises the British Television Advertising Craft Awards for the insight they offer into groundbreaking work. Monday's British Television Advertising Craft Awards celebrated the success of an individual's discipline. They...

Close-Up: Live Issue - Do celebrity endorsements still work?(Survey)
November 2, 2007... Have consumers become immune to the power of celebrity in ad campaigns? A survey in Marketing last week revealed that one in five mothers said the sight of Victoria and David Beckham plugging something in an ad would be more likely to put...

Close-Up: 24 hours with ... Jon Williams, Beattie McGuinness Bungay.(Diary entry)
November 2, 2007... Name: Jon Williams Job: Head of digital creative, Beattie McGuinness Bungay Professional mission: Agitate, educate, integrate Personal mantra: Be comfortable with ambiguity 6.33am Let the dogs out - the new puppy hasn't quite found...

Media Perspective: Picking off Emap is crucial challenge for gun-toting Global.(Global Radio S.A's acquisition of EMAP PLC radio division)
November 2, 2007... It's been a tough week for Prince Philip. Following reports of a health scare, the 86-year-old then had to endure newspaper allegations that he drove to church having neglected to fasten his seatbelt and criticism from protest groups after he...

Media Forum: Has Channel 4 lost its lustre?(Channel Four Television Company Ltd.)
November 2, 2007... Is the station still delivering on its original promise, Alasdair Reid asks. It was the year of the Falklands War and the Washington DC air disaster The Soviet Union was still in existence - and when it wasn't imprisoning the Polish...

Media: Chatter.(Brief article)
November 2, 2007... 'I am a 46-year-old man with three children and the majority of our audiences are going to be people like me, who are in that parent zone.' - Magic DJ Neil Fox after overtaking his Capital rival Johnny Vaughan at breakfast time 'It will...

Media Headliner: Five's 'iron lady' unveils her vision of the future.(Channel 5 Broadcasting Ltd's Lisa Opie )
November 2, 2007... Bubbly, but single-minded, five's Lisa Opie is determined to get the station punching above its weight, Alasdair Reid writes. If we didn't know any better, we might find it easy to assume Lisa Opie has a ruthless streak that verges on...

Media Lifeline: Metro International.
November 2, 2007... The company behind the global roll-out of a commuter freesheet has enjoyed mixed fortunes. 1995: The Swedish media conglomerate Modern Times Group sets up a new division to trial a morning freesheet newspaper that will be given out to...

Media Perspective: Soon internet giants will appreciate our industry's brilliance.(Column)
November 2, 2007... One of the problems with writing a blog is the phenomenon I think of as 'angry blogging': you're always on the look-out for things to write about, and there's little social pressure not to complain the whole time, so any little slight or...

Media: All about ... Digital commercial radio.
November 2, 2007... Despite listener growth, radio remains wedded to analogue. Last week's Rajar listening figures created all the usual headlines surrounding the 'breakfast wars'. This quarter's reports were especially juicy since Magic's Neil Fox, a former...

Media: Things we like.
November 2, 2007... MINI EVENTS We loved Mini's 'the other lunch break' series of real-life sessions designed to teach you something new in your lunch hour. The events ran in London across October, and included 'Bruce Lee for beginners', 'how to talk your way...

Media: Double Standards - The maps showing 'TV treasure hunters' the way.(IPC Media Ltd's Fiona Dent)(Radio Times's Gill Hudson )(Interview)
November 2, 2007... Two industry figures explain that, with more and more channels being launched, millions of readers are still turning to TV weeklies for guidance. FIONA DENT MANAGING DIRECTOR, IPC TX - How would you describe the TV weeklies market...

The World: Morel prepares Wunderman for digital impact.(Wunderman Worldwide)
November 2, 2007... The direct network, which is being aligned with a digital specialist, is braced for the challenges of tomorrow. It's probably pointless, but it's intriguing to ponder how differently things might have turned out had Daniel Morel's great,...