Campaign articles from November 2007

Campaign archives from November 2007

Campaign unveils Big Awards show.(Brief article)
November 30, 2007... Campaign is launching a new awards uniting four of its existing creative schemes and adding sections for TV and radio. The inaugural Campaign Big Awards will take place in October 2008. This new multi-disciplinary competition reflects how...

Ogilvy nets pounds 300m global DHL account.(Ogilvy Advertising)(DHL International Ltd.)(Brief article)
November 30, 2007... Ogilvy Advertising has won the battle for the global pounds 300 million DHL account. The five-month pitch culminated in a final two-way shoot-out between the WPP-owned agency and M&C Saatchi. The win consolidates all of DHL's global...

Electrolux in pounds 25m pan-Euro creative pitch.(Brief article)
November 30, 2007... Electrolux is talking to agencies about a review of its pounds 25 million pan-European advertising business. The household appliance producer is contacting agencies as part of a procurement-led process, and plans to hold pitch meetings in...

ITV to launch price comparison portal.(Brief article)
November 30, 2007... ITV is gearing up for the launch of a price comparison website that will enable viewers to price-check products advertised on any of its TV channels. The idea for the new portal is still in early development, and details such as the name...

Brien to unite IPG media shops.(appointment of Nick Brien at Interpublic Group of Companies Inc.)(Brief article)
November 30, 2007... Initiative and Universal to be brought closer together, with Nick Brien spearheading co-operation. Nick Brien, the worldwide chief executive of Universal McCann, is set to take a new role at Interpublic, which will see him add...

Future announces pounds 9m return to black.(Future Publishing)(Brief article)
November 30, 2007... Future, the specialist magazine publisher, this week underlined its return to financial health, announcing that it had transformed a pounds 36.7 million loss in 2006 into a pounds 9.2 million pre-tax profit for the year to the end of...

WWAV picks up pounds 8m European Viagra.
November 30, 2007... Pfizer has appointed WWAV Rapp Collins to handle the pounds 8 million pan-European advertising and direct marketing account for Viagra. The agency scooped the business following a final two-way shoot-out against Tullo Marshall Warren....

Deutsche Bank in talks over UK review.(Brief article)
November 30, 2007... Deutsche Bank, the German financial services company, is talking to agencies with a view to holding a pitch for its pounds 2 million UK business. The company, which does not have a dedicated UK agency, has recently undergone an internal...

Felton to head channel planning at Rapier.(Ben Felton)(Brief article)
November 30, 2007... Rapier has poached Ben Felton, a managing partner at Agency.com, to head up a new channel planning division. Felton joins as the head of channel planning, replacing the head of digital, John Hatfield, who is leaving the agency after 18...

OMG poaches Blackden.(Omnicom Group Inc. appointed Damian Blackden )(Brief article)
November 30, 2007... Damian Blackden to leave Universal McCann for new Omnicom digital position. Omnicom Media Group has poached Universal McCann's Damian Blackden to fill a new role heading its digital operations across Europe, the Middle East and Africa....

Martin Wright joins revamped Thomson.(Thomson Intermedia PLC)(Brief article)
November 30, 2007... Thomson Intermedia, the media monitoring and auditing company that recently installed Michael Greenlees as its chief executive and Nick Manning as its chief operating officer, has appointed Martin Wright as a managing partner. Wright,...

Carat hires Denford for comms position.
November 30, 2007... Carat has strengthened its international planning offering by appointing the ex-JWT director Tom Denford. Denford, the former director of communications planning at JWT in New York, will join Carat's global management team as the head of...

Waters quits Freud to launch creative consultancy with Miller.(Dave Waters)(Brief article)
November 30, 2007... Dave Waters has quit his role as the executive creative director at Freud to team up with the production company stalwart Bertie Miller to launch a creative content consultancy. To be called Watermill, the company will handle an undefined...

Naked gets behind music company.(Naked Communications)(Brief article)
November 30, 2007... Naked Communications is backing the launch of a music company that is aiming to bring brands and musicians closer together. Harvest Entertainment will be run by the managing director, Ric Salmon, a former vice-president of Warner Music...

W&K steals Steiner away from Fallon.(Wieden and Kennedy London)(Rob Steiner)(Brief article)
November 30, 2007... Wieden & Kennedy has poached Rob Steiner, Grey London's head of broadcast, just a week before he was set to join Fallon. Steiner, who joins W&K in the new position of director of operations, had signed with Fallon to work with the...

Timberland kicks off agency search.(Brief article)
November 30, 2007... Timberland, the clothing and footwear brand, is looking for an agency to handle its pounds 5 million global advertising task. The brand has contacted a number of undisclosed agencies in the US and UK with a view to holding a pitch....

Simon Davis takes step up to become Walker Media MD.(Brief article)
November 30, 2007... Walker Media has appointed Simon Davis as the managing director in its first senior management change since Christine Walker, the founder, left the company in July. Davis, who was previously a managing partner at the agency, has been...

The Week: Advertising News - Minister responds to AA.(Dawn Primarolo)(Advertising Association)(Brief article)
November 30, 2007... Dawn Primarolo, the public health minister, has written to the Advertising Association suggesting the Government would rather work in partnership with the industry than impose a 9pm watershed for junk-food advertising. Writing in...

The Week: Advertising News - Renault pulls 'N word' ad.
November 30, 2007... Renault has pulled a print ad featuring the phrase 'the 'N' word' after a number of complaints were made about it to the Advertising Standards Authority. Although the regulator has yet to investigate the complaints, Renault has removed...

The Week: Advertising News - IPA in relationship guide.
November 30, 2007... The IPA has issued new guidelines that aim to encourage agencies to take control of client relationships by managing the assessment process. The report encourages agencies to let clients know that the way they are treated affects the way...

The Week: Advertising News - JWT rejigs staff comms arm.(JWT London)(Brief article)
November 30, 2007... JWT is to relaunch its employment communications division as JWT Inside on 3 December. The company is looking to give greater emphasis to the consultancy services it offers in employee engagement and internal communications The...

The Week: Advertising News - Higgins Trust signs TV stars.(Martin Clunes and Stephen Fry )(Brief article)
November 30, 2007... The Aids charity Terrence Higgins Trust has signed the actor Martin Clunes and the comedian Stephen Fry to front an awareness campaign to coincide with World Aids Day on 1 December. The push, created by the specialist charity agency TW...

The Week: Advertising News - Carling ends festival tie-up.(Carling Brewing Co.)(Brief article)
November 30, 2007... Carling has called a halt to its nine-year sponsorship of the Leeds and Reading music festivals 'by mutual agreement' with the organiser Festival Republic. The lager brand is planning to reallocate its investment to another, as yet...

The Week: Advertising News - CBS Outdoor in Tube call.
November 30, 2007... CBS Outdoor is launching a competition challenging advertising creatives to produce an engaging brand story for a live client brief on Tube carriage panels. The 'Underground Writers' competition offers the prize of a London-wide Tube...

The Week: Media News - Local radio quota reduced.(Office of Communications )(Brief article)
November 30, 2007... Ofcom has relaxed its rules on the amount of local content that local FM radio stations must broadcast to a minimum of ten hours per weekday and four hours per day at weekends. The commercial radio trade body, RadioCentre, had called for...

The Week: Media News - TV trio partner up online.(BBC Worldwide Ltd.)(Channel Four Television Company Ltd.)(ITV PLC)(Brief article)
November 30, 2007... BBC Worldwide, ITV and Channel 4 have formed a commercial joint venture to launch a website hosting their on-demand TV content. The project, which has the working title Kangaroo, will house more than 10,000 hours of content and is...

The Week: Media News - C4 allows doc sponsorship.(Channel Four Television Company Ltd.)(Brief article)
November 30, 2007... Channel 4 is to allow sponsorship of its documentary programmes, including its flagship show Cutting Edge, for the first time as part of a package due to start in the new year. The 12-month sponsorship deal will include over 100 hours of...

The Week: Media News - ITV's CRR complaints rise.(Compliance Request Report)(Brief article)
November 30, 2007... The number of complaints against ITV made to the Contracts Rights Renewal Adjudicator rose to 17 in the year to April. This was compared with 12 complaints in the previous 12 months, according to figures revealed just weeks before the...

The Week: Media News - Virgin Media merges sales.(Virgin Media Group Ltd.)(Brief article)
November 30, 2007... Virgin Media is to merge its TV and online sales teams in a bid to develop cross-platform ad sales. From January, the Virgin online sales team will be integrated into the offices of Interactive Digital Sales Phil Townend, the head of...

The Week: Work Club snares former Zulu man Claydon as partner.(Jon Claydon)(Brief article)
November 30, 2007... Jon Claydon, the former chairman of Claydon Heeley and executive chairman of the Omnicom-owned network Zulu, has joined the digital agency Work Club as its chairman and fourth partner. Claydon will work full-time at the start-up alongside...

The Week: City News - Emap costs worry bidders.
November 30, 2007... The sale of Emap's business-to-business division may fetch less than its pounds 1.3 billion price tag because of unforeseen expenses, according to a report in The Sunday Telegraph. The newspaper says bidders are concerned they may face...

The Week: City News - Setanta secures pounds 90m.
November 30, 2007... Setanta Sports has raised pounds 90 million by issuing shares to the private equity companies Doughty Hanson and Balderton Capital and the investment bank Goldman Sachs, after it acquired the rights to broadcast the England football team's...

The Week: People News - GCap's Bernard steps down.(GCap Media PLC)(Ralph Bernard)(Brief article)
November 30, 2007... Ralph Bernard, the chief executive of GCap Media, is to step down from the role after 25 years, but will stay with the company as chairman of Classic FM. Bernard said it was 'time for a new chief executive to embrace the challenges and...

The Week: People News - Rattling Stick signs Cope.(Steve Cope )(Brief article)
November 30, 2007... Rattling Stick has added Steve Cope to its roster of directors Cope joins from Red Bee Media, and has previously directed BBC Radio 2's 'Elvis' spot and the Irish 'music machine' ad for Guinness.

The Week: People News - New role for NI's Clark.
November 30, 2007... Ian Clark has been promoted from general manager to managing director of News International's freesheet thelondonpaper. His duties will remain the same

The Week: People News - George to head AOL sales.(Duncan George)(AOL (UK) Ltd.)(Brief article)
November 30, 2007... Duncan George, the former GCap Media commercial director, is to join AOL as its UK sales director. George replaces Giles Ivey, who left in October to join Times Media, and will work on pulling AOL's various sites and properties together to...

The Week: People News - Five's Lighting joins Trinity.(Jane Lighting)(Trinity Mirror Newspapers)(Brief article)
November 30, 2007... Jane Lighting, the chief executive of five, is to join the board of the newspaper group Trinity Mirror as a non-executive director Lighting, who has been in charge at five since 2003, joins Trinity on 2 January.

The Week: People News - Kinetic moves for Hodgins.(Suzanne Hodgins)(Brief article)
November 30, 2007... Kinetic has hired Suzanne Hodgins, the group brand communications director at Manning Gottlieb OMD, to the newly created role of UK planning director. She will have responsibility for the out-of-home agency's planning output, and will lead...

The Week: People News - Wunderman hires Tansey.(Wunderman Europe)(Brendan Tansey)(Brief article)
November 30, 2007... Wunderman has appointed Brendan Tansey, the chief executive of Euro RSCG Sydney, as chief executive of its London office. Tansey replaces John Butler, who left in July following WPP's decision to roll Harrison Troughton Wunderman into...

The Week: People News - Clearcast appoints Mundy.(Chris Mundy)(Brief article)
November 30, 2007... Chris Mundy, the BBC's head of audiences, has been appointed to the new role of managing director of Clearcast, the rebranded version of the Broadcast Advertising Clearance Centre. Mundy will drive strategic development at the body, which...

The Week: Advertising Reviews - Smarter lands easyCruise.(advertising contract with Smarter Communications )(Brief article)
November 30, 2007... EasyGroup has appointed Smarter Communications to the pounds 2 million advertising and media planning and buying account for easyCruise. The full-service agency will roll out a TV, press and online campaign in the first quarter of next...

The Week: Advertising Reviews - Isklar picks Hooper Galton.(advertising contract)(Brief article)
November 30, 2007... Isklar, the Norwegian water brand, has hired Hooper Galton to handle its pounds 4 million advertising account, following a pitch handled by Creative Brief. The agency will develop a TV, press, outdoor and online launch campaign for the brand,...

The Week: Media Reviews - DWP seeks planning shop.(Department of Work and Pensions )(Brief article)
November 30, 2007... The Department of Work and Pensions is looking for a communications planning agency to raise awareness of the services it offers to the public. MediaCom, Carat and Mediaedge:cia have been invited to pitch for the business, in a process...

The Week: Media Reviews - Total keeps museum task.(Total Media Ltd.)(National Maritime Museum )(Brief article)
November 30, 2007... The National Maritime Museum has retained Total Media to its pounds 1 million media planning and buying account, following a pitch against the Publicis agency MediaVest, John Ayling & Associates and Guerilla Media

The Week: Media Reviews - MediaCom wins Govt brief.(MediaCom Holdings Ltd' advertising contract with National Health Service, VisitScotland, Quality Meat Scotland)(Brief article)
November 30, 2007... The Scottish Executive has retained MediaCom Scotland to its pounds 68 million media planning and buying account after a final shoot-out against Feather Brooksbank. The original shortlist also included MediaVision, Spirit Media and BZO,...

The Week: DM Reviews - Bulmers in agency hunt.(advertising)(Brief article)
November 30, 2007... The cider brand Bulmers is looking for an agency to handle its pounds 2 million experiential and sales promotion account. The review is being handled by Creative Brief, with a decision expected by the end of the year

The Week: DM Reviews - Car giants hire PHWT.(Jaguar Cars Ltd. and Land Rover UK Ltd.)(Palmer Hargreaves Agency)(Brief article)
November 30, 2007... Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs. The integrated agency will create direct and e-mail activity and point-of-sale material. The...

The Week: BBH sees off DDB to land pounds 175m LG global ad business.
November 30, 2007... LG Electronics has handed its dollars 350 million (pounds 175 million) global advertising account to Bartle Bogle Hegarty after a final shoot-out against DDB. The electronics giant originally heard pitches for its global mobile phone...

The Week: i-Q - The internet question - Will there be a second dotcom bust?
November 30, 2007... Things are different from 2000. The high penetration of broadband means the web is too much a part of people's lives for there to be such a big crash. Too much money is being made from e-commerce sites. - Patrick Rice Far too much credit...

The World: Los Angeles - Jenny Craig turns to Y&R for creative account.(Jenny Craig International)(Young and Rubicam Advertising)(Brief article)
November 30, 2007... Jenny Craig, the Nestle-owned nutrition company, has picked the Young & Rubicam agency in Irvine, California, to handle the creative assignment on its dollars 60 million account. JWT in New York, which had handled the account since June...

The World: New York - Facebook purchase tracking angers members.(Brief article)
November 30, 2007... Facebook has provoked a row with thousands of users who complain that its new marketing programme is publicising their purchases for friends to see. The initiative was unveiled by the Facebook chief executive, Mark Zuckerberg, two weeks...

The World: Warsaw ZenithOptimedia bags Play and Netia briefs.(Netia Holdings)(Brief article)
November 30, 2007... ZenithOptimedia Poland has been appointed to handle planning and buying business for the multimedia mobile operator Play and its telecoms partner Netia. The combined media budget of Play and Netia makes it one of ZenithOptimedia Poland's...

The World: Shanghai - Burger King holds pitch for Chinese expansion.(Nitro )(Young and Rubicam )
November 30, 2007... Burger King is understood to be in talks with two agencies about its China creative assignment ahead of ambitious expansion plans in the country. It is thought that the world's second-largest fast-food chain will see presentations from...

The World: Seoul - LG Telecom lines up agencies in double review.(Brief article)
November 30, 2007... At least five agencies are vying for the LG Telecom account after the South Korean company called a review of its creative and media briefs. Diamond Ogilvy, the incumbent, is expected to defend the business against BBDO, the local agency...

The World: Dallas - Cadbury Schweppes rethinks beverages strategy.(Brief article)
November 30, 2007... Cadbury Schweppes has shortlisted four agencies to contest its dollars 140 million US beverages media account. WPP's Mediaedge:cia, the incumbent, will fight challenges from two Interpublic agencies - Initiative in New York and Mullen in...

The World: New York - Visa consolidation review becomes two-way fight.(Visa International Service Association)(OMD Europe)(Mediaedge:cia London)(Brief article)
November 30, 2007... Visa has narrowed its dollars 650 million global media consolidation review to a couple of its roster agencies. Omnicom's OMD and WPP's Mediaedge:cia will go head-to-head for the business. Visa said the review was designed to consolidate...

The World: Amsterdam - StrawberryFrog names creative director.
November 30, 2007... StrawberryFrog Amsterdam has hired the British-born Richard Gorodecky as its new executive creative director. As well as managing the agency's creative department, he will oversee campaigns for brands including Panasonic and Opel. He...

The World: Singapore - Toshiba drafts in BatesAsia for printer push.
November 30, 2007... BatesAsia 141 Singapore has won a three-way pitch to develop a campaign for Toshiba's e-Studio range of printers in the Middle East. The agency will raise the profile of the brand in the region, which is currently dominated by Fuji...

The World: Sydney - Australians accept web ads for free content.(Survey)
November 30, 2007... More than a third of Australians would prefer to see online advertising in exchange for free access to audiovisual content on the web, according to a survey. Nielsen Online found that 34 per cent of people would be willing to put up with...

The Work: New Campaigns - UK.
November 30, 2007... SONY VAIO - WEBSITE LIKE NO OTHER CREDITS Project: Website like no other Client: Hugo Feiler, general manager for audio marketing communications, Sony Europe Brief: Drive traffic to portal and encourage participation in...

Pitch update.(advertising contracts)(Brief article)
November 30, 2007... The Waitrose pitch is reaching a climax, with presentations kicking off this week. It seems that the shortlist, however, is not that short; we're hearing that a seventh agency is now involved. It's not really surprising, however. Waitrose...

New-Business Rankings: 30 November 2007.(Table)
November 30, 2007... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Ali Bucknall is leaving Leo Burnett.(Leo Burnett Company Inc.)(Brief article)
November 30, 2007... Ali Bucknall, the executive planning director at Leo Burnett, is quitting the agency without a job to go to. Her decision to leave follows the agency's merger with its sister agency Arc, which also led to the departure of its group chief...

Hotline: Mark Gross confirmed as president of Cannes jury.(DDB Worldwide)(Cannes Lions International Advertising Festival)(Brief article)
November 30, 2007... Mark Gross, the creative director of DDB Chicago, has been confirmed as the president of next year's Cannes Radio Lions jury. His work at DDB includes the Bud Light 'real men of genius' campaign Gross said: 'It's not as glamorous as TV....

Hotline: AGBNielsen threatens legal action.(TNS/Arbitron )(Brief article)
November 30, 2007... AGBNielsen is understood to be threatening legal action against its rival TNS/Arbitron for an infringement of the European patent for its audience measurement system. Nielsen holds the patent for a measurement tool that collects codes...

Hotline: Isobel wins Weight Watchers food account.(Brief article)
November 30, 2007... Isobel has won the pounds 5 million Weight Watchers food account without a pitch. The account was held by CHI & Partners. Euro RSCG continues to work on the Weight Watchers meetings business and VCCP handles Heinz's Weight Watchers product...

Hotline: Emaar set to appoint TBWA\London.(Emaar Properties)(Brief article)
November 30, 2007... Emaar, the largest property owner in the Middle East, is set to appoint TBWA\London to the pan-European ad account for its new hotel brand following a two-month pitch against undisclosed agencies

Hotline: Google invests in electricity project.(Brief article)
November 30, 2007... Google is investing in a project to develop electricity from renewable energy sources. The company is on the hunt for experts to lead the project with a view to making it cheaper than electricity from coal

Hotline: PHD launches New Tube.(Brief article)
November 30, 2007... PHD has launched a content-led approach to its planning, called New Tube. It will involve planners working more closely with its content division Drum PHD on developing content across TV and digital

Hotline: TBWA\Manchester appoints new-business director.(Victoria Worrall)(Brief article)
November 30, 2007... TBWA\Manchester has joined Victoria Worrall as its new-business and marketing director. Previously a new-business director at DDB London, Worrall will report to the management team of Robert Harwood Matthews, Fergus McCallum and Paul Tinker

Hotline: BBC Worldwide to beat its online revenue tagets.(Brief article)
November 30, 2007... BBC Worldwide, the commercial arm of the BBC, has said it will beat its online revenue targets and plans to increase the amount of money made from online activities. John Smith, the BBC Worldwide chief executive, told a Reuters media...

Close-Up: Abbott Mead Vickers at 30: how the agency became number one.(Abbott Mead Vickers/BBDO Ltd.)(Company overview)
November 30, 2007... AMV's founders look back on the highs and lows of building from scratch what has long been the UK's biggest-billing agency, Noel Bussey writes. To start a piece in Campaign about 30 years of Abbott Mead Vickers, you might as well begin...

Close-Up: Live Issue - Why should agency staff be on juries?(Cannes Lions International Advertising Festival)
November 30, 2007... Judging work can be rewarding and boost an agency's international standing, Kunal Dutta writes. JWT might not be the first network in London you equate with the Cannes Lions. But, last week, Craig Davis, the network's chief creative...

Close-Up: 24 hours with ... Amanda Phillips, Proximity London.(Brief article)
November 30, 2007... Name: Amanda Phillips Job: Chief executive, Proximity London Professional mission: To create a destination agency Personal mantra: Stand up and be counted! 6.30am Meet personal trainer at the gym to do 'death circuits'. 7.55am...

Media: Perspective - The task ahead will be an uphill one for the next GCap chief.(GCap Media PLC's Ralph Bernard)
November 30, 2007... On the day that the Football Association sacked the England boss Steve McClaren, Ralph Bernard, the chief executive of GCap Media, announced that he was stepping down from the role. GCap might not be in as parlous a state as English...

Media Forum: Can everyone plan comms?(communications planning )(client relations of advertising agencies)
November 30, 2007... Has the discipline now become a basic hygiene factor, Alasdair Reid asks. We could have sworn we heard Jim Marshall banging on about communications planning at last week's Campaign Media Awards. There he was, up on stage, giving his...

Media: Chatter.(future for ITV PLC)(Brief article)
November 30, 2007... 'The big channels' ability to attract mass audiences has been talked down. If we get the schedules right, we become more valuable.' - Rupert Howell, ITV's brand and commercial director, talks up the future for ITV 'We welcome changes...

Media Headliner: Lucas out to unlock 'massive potential' of UKTV.(appointment of Tom Lucas )
November 30, 2007... UKTV is hoping its new marketing chief can build on Dave's success and bring its family of channels together. The mood is upbeat down at UKTV. Its team is in high spirits after the initial success of the relaunch of UKTV G2 as Dave ('the...

Media Lifeline: HDTV.(high definition television)
November 30, 2007... Once derided by even Rupert Murdoch, high-definition TV has become the latest must-have household accessory. October 1998: In the mid-90s, Rupert Murdoch had been foremost among media owners dismissing high-definition TV as a white...

Media: All about ... TV sales houses.
November 30, 2007... Broadcasters are accused of losing their sales nous. Alasdair Reid reports. With the honourable exception of Viacom Brand Solutions, television sales houses were conspicuous by their absence at last week's Campaign Media Awards. Of...

Media Perspective: Super-precise data capture may be too much information.
November 30, 2007... If you've got a spare planner lying around, here's the perfect brief to give him, or her, for one of those 'we're-thinking-about-the-long-term, agency-point-of-view, added-value, don't-fire-us' projects that come up now and then. Do...

Media: Things we like.
November 30, 2007... GREEN TOMATO The best business ideas are the ones that make you say: 'Why didn't I think of that?' Green Tomato, a taxi company that bills itself as 'environmentally friendly', is just that. Its canny founders secured a fleet of Toyota...

Media: Double Standards - 'TV sparks the most interest, debate and sales'.(GMTV's Simon Poole)(Viacom Brand Solutions Ltd's Bobi Carley)(Interview)
November 30, 2007... Two industry figures insist that despite ad curbs and doubts over the 30-second spot, TV and, in particular, the morning and children's sectors are in rude health. SIMON POOLE - SALES AND MARKETING CONTROLLER, GMTV - What's your sell...

The World: Can UK producers solve the Shanghai puzzle?
November 30, 2007... The location for an Advertising Producers Association forum this month is a contradiction for ad people. John Tylee reports. Shanghai, visited last week by fact-finding leaders of the UK's commercials production industry, is a Chinese...