Campaign articles from November 2004

Campaign archives from November 2004

AMV asserts faith in existing management as Baulk steps back.(Abbott Mead Vickers/BBDO Ltd)(Brief Article)
November 5, 2004... Farah Ramzan Golant, the managing director of Abbott Mead Vickers BBDO, has been promoted to chief executive of the agency as part of a management restructure that sees its chairman, Michael Baulk, step back. Cilla Snowball, the agency's...

Unilever media pitch descends into farce.(Brief Article)
November 5, 2004... The biggest European media pitch of the year was in disarray this week as infighting broke out at Unilever, further delaying a decision on its pounds 680 million review. Unilever had said it would announce a winner two weeks ago, but...

Express plot to relaunch as freesheet.(Express Newspapers PLC)(Brief Article)
November 5, 2004... Desmond calls on senior manager to assess viability of free Daily Express. Richard Desmond is working on a sensational plot to relaunch the Daily Express as a national freesheet in a bid to turn around its flagging circulation figures. ...

Morgan Stanley to review pounds 20m direct.(Brief Article)
November 5, 2004... The financial giant Morgan Stanley is reviewing its pounds 20 million consumer banking direct marketing account. The company is talking directly to DM agencies about its credit cards and loan services. The incumbent, Tullo Marshall Warren,...

COI threat to fire junk-food agencies.(COI Communications)(Brief Article)
November 5, 2004... Government bodies are threatening to remove agencies that produce junk-food advertising targeted at children from COI Communications' pounds 189 million roster. However, the plan has been condemned as 'unworkable' by the Advertising...

Dewar's whisky on hunt for ad agency.(Brief Article)
November 5, 2004... Dewar's, the Bacardi Martini-owned Scotch whisky brand, is looking for an advertising agency to handle its global creative account. The distiller, which does not currently have a retained agency in the UK, is in the late stages of the pitch...

Publicis Groupe confident - but cautious - about final quarter.(Brief Article)
November 5, 2004... Publicis Groupe this week added to the cautious optimism prevailing among the communications supergroups by reporting a third-quarter organic growth of almost 5 per cent, bringing revenues to pounds 645 million. Its performance mirrors similar...

EC investigates WPP's acquisition of Grey.(European Commission)(Grey Global Group Inc.)(WPP Group PLC)(Brief Article)
November 5, 2004... The European Commission has launched an investigation into the WPP acquisition of Grey Global Group. The investigation was triggered by concerns that WPP's strengthened position may impede effective competition. Though an EC...

IPG media agencies win Tommy Hilfiger.(Interpublic Group)(Brief Article)
November 5, 2004... Tommy Hilfiger, the fashion and cosmetics brand, has awarded its pan-European media planning and buying account to the Interpublic agencies Initiative and Brand Connection. The account, worth an estimated EUR20 million, will be co-ordinated...

AMV tackles global brief for BBC World.(Abbott Mead Vickers/BBDO Ltd.)(British Broadcasting Corporation)(Brief Article)
November 5, 2004... Abbott Mead Vickers BBDO has cemented its position on the BBC roster by landing a global assignment for the international television news service BBC World. The agency is currently developing integrated ideas for the project, which it was...

Euro RSCG London's Adam Leigh quits.(appointments)(Brief Article)
November 5, 2004... Euro RSCG London's joint managing director Adam Leigh is leaving the agency without a job to go to as the chairman, Ben Langdon, continues to streamline his senior management team. Leigh is set to depart the agency next Friday. His...

Unease over new booze rules.
November 5, 2004... Industry chiefs fear new Ofcom regulations will be changed again after public-consultation period. Uncertainty continues to surround the advertising of alcohol in Britain despite Ofcom moves to curb what it believes to have been persistent...

Ofcom puts public service up for pitch.(public service publisher)(Office of Communications)(Brief Article)
November 5, 2004... The new public service publisher (PSP) proposed by the media regulatory body Ofcom could be operational within four years. The timetable for PSP was revealed this week as part of a hypothetical tender document, published by Ofcom. The...

Tate hands Fallon pounds 1m business.(Brief Article)
November 5, 2004... Fallon has scooped the Tate group's creative and communications planning account. The agency saw off competition from Abbott Mead Vickers BBDO in a final shootout to clinch the business, worth around pounds 1 million. Tate will work...

FCB rebrands Daewoo as iconic Chevrolet.(Foote, Cone & Belding Communications Inc.)(Brief Article)
November 5, 2004... General Motors has appointed FCB's European network to handle the rebranding of its Daewoo range as the iconic US marque Chevrolet across the continent. GM claims its research shows Chevrolet's name recognition in Europe is high, partly...

Ailing Rover kicks off creative review.(MG Rover Group Ltd)(Brief Article)
November 5, 2004... The beleaguered British car maker MG Rover is holding talks with agencies as it considers a review of its creative advertising account. The company, which has already kicked off a review of its pounds 21 million media planning and buying...

VCCP and O2 take Effectiveness gold.(Vallance Carruthers Coleman Priest)(Brief Article)
November 5, 2004... Vallance Carruthers Coleman Priest triumphed at the IPA Effectiveness Awards on Monday night, scooping the Grand Prix for its relaunch campaign for O2. The agency also won the Effectiveness Agency of the Year title for shops billing less...

Moon signs Green Wing's Shapeero.(Brief Article)
November 5, 2004... Tristram Shapeero, the director of the recent Channel 4 hospital comedy Green Wing, has signed to the London-based commercials production company Moon. Shapeero has been directing TV comedy for the past four years. His CV includes stints...

Dean Webb joins McCann Erickson.
November 5, 2004... Robert Campbell, the executive creative director of McCann Erickson, has further strengthened his creative department with the appointment of Dean Webb as a senior copywriter. The move sees Webb return to the UK after a year in Australia,...

Channel 4 unveils a winter schedule dominated by drama.(Brief Article)
November 5, 2004... Channel 4 is to chart the complicated relationship between the comedians Peter Cook and Dudley Moore as part of a winter schedule dominated by drama. The film, entitled Not Only But Always (pictured), will be accompanied by a one-off drama...

Hachette hires NatMags' Long to head sales.(Hachette Filipacchi UK)(Brief Article)
November 5, 2004... Hachette Filipacchi UK has named Good Housekeeping's publisher, Tony Long, as its new director of sales. Taking over from Tim Kirkman, who left Hachette in August after only eight months in the job, Long will be responsible for ad sales...

Emap poaches Eve editor Jane Bruton.(Brief Article)
November 5, 2004... Emap has hired Jane Bruton, the editor of BBC Magazines' women's monthly title Eve, to take the same role at Grazia, the title Emap is launching next spring. In response, BBC Magazines has appointed Sara Cremer, currently the executive...

ITV launches ITV3 with place on Sky.(Granada Sky Broadcasting)(Brief Article)
November 5, 2004... ITV launched its third channel, ITV3, this week and has secured a place on Sky's digital platform by acquiring Sky's stake in Granada Sky Broadcasting. ITV will pay Sky Ventures pounds 10 million for its 49.5 per cent stake in GSB, which...

Publicis pair scoop Aerial for Renault.(Aerial award for the best radio advertising)(Brief Article)
November 5, 2004... The Publicis team Nick Williamson and Andy O' Carroll have won the October Aerial Award for the best radio ad with their 'playtime' spot for the Renault Modus. The winning entry employs gentle sarcasm to suggest the audience are...

Art director legend Bruce Hobbs dies.(Brief Article)(Obituary)
November 5, 2004... Bruce Hobbs, one of advertising's leading art directors during the 50s and 60s and the creative credited with changing the face of Guinness advertising, has died a few days short of his 89th birthday. During a career that spanned five...

Agency Republic shares Egg with Claydon Heeley.(Egg Banking PLC-advertising contracts)
November 5, 2004... The online bank picks sister agencies to handle its pounds 30m below-the-line work. The online bank Egg has appointed Claydon Heeley Jones Mason and its sister digital outfit, Agency Republic, to handle its pounds 30 million below-the-line...

Sky and D&AD launch interactive TV award.(Sky Interactive Ltd)(Brief Article)
November 5, 2004... D&AD is to launch a new category into its award scheme as part of a drive to improve creative standards within interactive TV advertising. The new category will include three sub-sections - interactive advertising, interactive services and...

Ofcom raps C4 over Big Brother sponsor.(Office of Communications)(Channel Four Television Company Ltd)(Brief Article)
November 5, 2004... Channel 4 has been rapped by Ofcom for breaching sponsorship rules during this summer's run of the reality TV show Big Brother. The series was sponsored by Carphone Warehouse's fixed- line service Talk Talk. Ofcom ruled that idents...

Grey's Read to lead new-business drive.(appointments)(Brief Article)
November 5, 2004... Mike Read, formerly in charge of Grey's Mars business across Europe, has been appointed to lead the London agency's new-business drive as it seeks to replace assignments taken away by the confectionery-to-catfood giant. His switch to the...

Media Forum: Are bad ads restricting radio?
November 5, 2004... Is poor creativity radio's only serious barrier to growth? Alasdair Reid investigates. Sometimes, the whole question of creativity seems to be the radio industry's favourite form of self-mortification - and what better time to come over...

Media: Chatter.
November 5, 2004... 'I was cut out like cancer. I guess you could say I got pushed out of the sixth-floor window.' - Michael Ovitz, the former president of Disney, is still angry about being ousted from the business 'At home, I have four TVs and two Sky boxes....

Media: ITV launches marketing campaign.(Brief Article)
November 5, 2004... ITV has launched its 'Values of Fame' marketing campaign. The scheme, the brainchild of the customer relationship manager, Justin Sampson, aims to improve ITV's reputation among advertisers and media buyers by using iconic ITV programming. It...

Media: Five creates new on-air look.(television braodcasting industry)(Brief Article)
November 5, 2004... Five is creating a new on-air look with a series of idents that it hopes will appeal to younger viewers. The idents, one of which features a group of ants carrying the letters 'f', 'i', 'v' and 'e', were created by the branding agency...

Media: Chrysalis to leave Newslink.(Brief Article)
November 5, 2004... Chrysalis is to leave Newslink, the consortium of commercial radio companies that sells ad space during peaktime news bulletins. It is expected to leave when the current contract runs out next year.

Media: The British Wind Energy Association appoints Rise Communications.(Brief Article)
November 5, 2004... The British Wind Energy Association has appointed Rise Communications to advise it on communications strategy. The BWEA's first advertising, a billboard campaign created by The Forster Company, communicates the values of wind energy.

Media: Northern Rock to sponsor ITV2's Uefa Cup games.(Union of European Football Associations)(Brief Article)
November 5, 2004... Northern Rock is to sponsor ITV2's coverage of Newcastle United's Uefa Cup games. The package includes broadcast sponsorship and branded trailers on ITV2 and ITV3.

Media: National Geographic rolls out new on-air look for its TV channels.(Brief Article)
November 5, 2004... National Geographic is rolling out a new on-air look for its TV channels, supported by a brand campaign that challenges viewers to 'think again'. Bruce Dunlop Associates created the campaign and Aerodrome Pictures developed the on-air look,...

Media: First Radio Sales wins contract.(Brief Article)
November 5, 2004... First Radio Sales has won the contract to sell advertising for the Brighton-based station Juice 107.2 FM. First Radio, a subsidiary of The Local Radio Company, already represents more than 80 radio stations across the UK.

Media: Time Out London appoints new marketing director.(Brief Article)
November 5, 2004... Time Out London, the entertainment listings magazine, has appointed John Luck as its new marketing director. The publishing company has also created the position of marketing director for Time Out Guides, promoting the marketing manager, Mandy...

Media: Metro International and Hewlett-Packard sign deal.(Brief Article)
November 5, 2004... Metro International and Hewlett-Packard have signed a pan-European deal that will see cover-wrapped Metros appearing in seven countries including The Netherlands, Poland and Greece. Planning and buying was through ZenithOptimedia and the...

Media: The Times supports its move to compact-only format.(advertising contracts)(Brief Article)
November 5, 2004... The Times is supporting its move to a compact-only format with an advertising campaign through Rainey Kelly Campbell Roalfe/Y&R. TV ads, backed by radio and press, feature three executions of the 'join the debate' campaign adapted to emphasise...

Media: Telegraph.co.uk marks tenth anniversary.(Telegraph Group Ltd)(Brief Article)
November 5, 2004... Telegraph.co.uk is marking its tenth anniversary on 15 November with a redesign of its site. Fashion pages and a film section will be introduced and it will impose a consistent look across all of its sections.

Media: FHM appoints editorial director of FHM International.(periodical publishing industry)(Brief Article)
November 5, 2004... FHM has appointed Chris Mooney as the editorial director of FHM International. Mooney has been the editor of FHM.com for the past four years. He will be responsible for building FHM's market share around the world as well as overseeing the...

Media: Headliner - Keen kid Gregory to drive Emap's radio reach.(Shaun Gregory)
November 5, 2004... The new managing director of national networks sees technology as the battleground of the future. Like a kid in a sweet shop, Shaun Gregory careers about his office turning on gadgets, pushing buttons and showing off the technology that...

Media: Lifeline - Endemol.(history of ENDEMOL Entertainment Holding N.V.)(Brief Article)
November 5, 2004... Born in The Netherlands, the company behind Big Brother now faces a pounds 1.4 bn takeover bid. 1994: Joop van den Ende and John de Mol, two of the most successful producers in Dutch television, merge their operations (Joop van den Ende...

Media: Perspective - Telegraph can only benefit from Times going fully compact.
November 5, 2004... Max Hastings, the former editor of The Daily Telegraph, once said that the majority of letters from readers were composed by people who are 'not entirely sane'. In that case, The Times' editor, Robert Thomson, shouldn't worry about some of...

Media: All about ... London evening freesheet war.
November 5, 2004... Publishers are arming for a fight for the capital. For many in the media community, especially those with long memories, the manner in which Richard Desmond's Express Newspapers is squaring up to Associated Newspapers in an imminent battle...

Media: Double Standards - Learning to swallow and learning how to lose.
November 5, 2004... The heads of two European media networks air their thoughts on the hardest part of their jobs, the best bits about their networks and resisting pressures on margins. COLIN GOTTLIEB - Chief executive, OMD Europe What's the single...

Media: A Grazer's Guide to TV.(Calendar)
November 5, 2004... BRITAIN'S WORST WIFE - Five/7 November/8pm. Quentin Wilson hosts a search for the most hapless wife as four women are put through their paces by experts. CONVICTION - BBC3/7 November/9pm. Darkly humorous story about a police investigation...

Media: Strategy Analysis - Making blood an ethnic concern.(National Blood Service )
November 5, 2004... Brand: National Blood Service Client: Gavin Evans Brief: Communicate the importance of blood donation to ethnic communities Target audience: Socially conscious adults Budget: Undisclosed AGENCIES Media: Mark Eaves, Drum PHD/COI...

Media: A Moment with Marquis.(Channel Four Television Company Ltd.'s television program Big Brother)
November 5, 2004... The Channel 4 gods have spoken. And, in doing so, revealed that they have forgotten what makes their channel special. Sir Michael Bishop, Vanni Treves and Sir Jeremy Isaacs, respectively former chairmen and the founding chief executive of...

World: York, Philadelphia - Texas Instruments calls review.(Interpublic Group's TM Advertising)(Brief Article)
November 5, 2004... Texas Instruments is reviewing its dollars 79 million global advertising account. The Texas-based technology company issued requests for proposals in October and is considering responses. The incumbent, Interpublic Group's TM...

World: France - Cannes appoints jury president from TBWA.(Brief Article)
November 5, 2004... The Cannes International Advertising Festival has appointed John Hunt, the TBWA\Worldwide creative director, as the president of the 2005 Film and Press and Outdoor juries. Hunt relocated to TBWA's New York headquarters in 2003 to oversee...

World: Copenhagen - Denmark to privatise state TV channel.(TV2/Danmark)(Brief Article)
November 5, 2004... Denmark's state-owned television channel, TV2/Danmark, will be sold this December, with the Danish government retaining a minority interest in the broadcaster. Up to 66 per cent of the shares will be sold. Media companies interested in the...

World: Amsterdam - KesselsKramer co-founder leaves.(Brief Article)
November 5, 2004... Johan Kramer, a co-founder of the Dutch agency KesselsKramer, will leave the agency at the end of 2004 to concentrate on directing full time. Kramer's reel includes work for Orange, Ben Telecommunication and Hans Brinker Budget Hotels. The...

World: Tokyo - Ogilvy & Mather wins Gillette and telecoms briefs.(PoweredCom)(Brief Article)
November 5, 2004... Ogilvy & Mather Japan has won the PoweredCom and Braun accounts in open pitches against local agencies. PoweredCom is one of the largest telecoms network companies in Japan. O&M's Braun win takes the Gillette brands it runs in Japan...

World: Mexico City - MTV and Televisa expand Latin American offer.(Brief Article)
November 5, 2004... Mexican broadcaster Televisa and Viacom have extended their relationship with the launch of MTV Hits, MTV Jams, VH1 Soul, MTV Megahits and GAS on Televisa's Cablevision platform. MTV, VH1 and Nickelodeon remain on Televisa's Sky Mexico. Under...

World: New York - FTC to tighten rules on product placement.(Federal Trade Commission )(Brief Article)
November 5, 2004... The Federal Trade Commission will finalise its review of product placement over the next few weeks, according to the FTC's associate director for advertising practices, Mary Engle. The review has the potential to curtail significantly a...

World: New York - O&M New York wins Time Warner cable account.(Ogilvy & Mather New York )(Brief Article)
November 5, 2004... Time Warner Cable has appointed Ogilvy & Mather New York to its dollars 65 million US creative account following a pitch that is understood to have included Fallon, Leo Burnett and Deutsch.

World: Buenos Aires - MPG wins Latin American telecoms task.(Media Planning Group for CTI Movil )(Brief Article)
November 5, 2004... Media Planning Group has won the pan-Latin American media account for CTI Movil (ad, pictured below) in Argentina in a pitch against MindShare, Mediaedge:cia and the incumbent agency, Naya. CTI Movil is one of the largest mobile phone...

World: Munich - German marketers sign 'transparency code'.(Brief Article)
November 5, 2004... A code of conduct proposed by Germany's advertiser association, the Organisation Werbungtreibende im Markenverband, has been approved by Germany's cartel body. The code aims to increase transparency in the German media market and prevent...

World: Singapore - Tequila\TBWA wins Singaporean bank business.(Standard Chartered Bank )(Brief Article)
November 5, 2004... Standard Chartered Bank has appointed Tequila\TBWA as its global advertising agency following a three-month pitch process. The agency will set up a global team in Singapore to handle the strategic and creative global account, which spans 30...

World: Bartle Bogle Hegarty builds its US momentum.
November 5, 2004... If, as it claims, BBH is happiest with a mountain to climb, its new US bosses should all be smiling, as Ann Cooper explains. For the past two decades, Bartle Bogle Hegarty has been famous for brilliant creative, its culture, its no-pitch...

World: Insider's View - Argentina.(ad spendings)
November 5, 2004... Argentine creative is among the best in the world because, in a country wracked by economic and political crises, only the future holds appeal, Dylan Williams writes. For the past 23 years, I have worked closely with the creative community...

Close-Up: IPA Awards - IPA winners show multimedia approach pays.
November 5, 2004... Many of this year's effectiveness entries - from a record 53 agencies - talk about future brand value. If Cannes is adland's playground for the celebration of creative work, the IPA Effectiveness Awards is the industry's attempt to...

Close-Up: Live Issue - Should Unilever boost its adspend?
November 5, 2004... Industry insiders say the UK's biggest advertiser must invest wisely to keep up. It seems slightly implausible that Unilever should be under fire for neglecting its marketing spend. For years, it has backed its products with the kind of...

Close-Up: 24 Hours with ... Kate Harris, Chief executive, Nabs.(National Advertising Benevolent Society)
November 5, 2004... Name: Kate Harris Job Chief: executive, Nabs Professional mission: Raise as much money as possible to help those advertising people who find themselves out of work or in trouble Professional mantra: Ask for as much help as you can...

Editorial: O2 story illustrates the true power of good ads.(Brief Article)(Editorial)
November 5, 2004... How remarkable that O2 should be breathing down Orange's neck in the race for the lion's share of Britain's mobile phone market. And how appropriate its astonishing transformation should be marked with the award of the Grand Prix to its agency,...

Editorial: Cudlipp's efforts must not be forgotten.(Michael Cudlipp of History of Advertising Trust)(Brief Article)
November 5, 2004... Newspaper journalists don't much care for advertising. They fear its challenge to editorial independence and don't like the idea of depending on it for their pay cheques. Michael Cudlipp, the chief executive of the History of Advertising...

Opinion: Perspective - Advertising's reasons to feel paranoid, part 3.
November 5, 2004... The Government's forked tongue has been much in evidence lately. As the state wrestles with the impending pensions crisis and how to encourage more saving, this week we have the beleaguered Gambling Bill lurching through Parliament. As new...

Opinion: On the Campaign Couch ... with JB.
November 5, 2004... Q: Dear Jeremy, as a chief executive of a blue-chip company I have been involved in the recent pitches for our advertising account. A couple of the pitching agencies fielded teams that included their parent company chief. Should I be impressed...

Diary: Speaker's Corner.
November 5, 2004... God I hate London Underground. Yes, I know that it's more environmentally friendly than the car and it's sure as hell quicker than daring the A4 tailback. But it doesn't get much worse than finding yourself squeezed between two well-padded...

Diary: On the QT ..
November 5, 2004... Just what is Ed Meyer going to do with the sackloads of greenbacks coming his way after the sale of Grey Global Group to WPP? Besides the dollars 51.8 million he'll receive on completion of the deal, his stock in Grey is worth more than dollars...

Diary: Harrison uses pitch to boost party numbers.
November 5, 2004... One sure-fire method of ensuring a good turn-out for your birthday celebrations if you're a well-known client is to send out your invitations mid-pitch. This is what the Muller managing director, Andrew Harrison, did ahead of his 40th...

Diary: Humiliation the order of the day at Aerials.
November 5, 2004... Jimmy Carr, the comedian and the host of last week's Aerial Awards for radio creativity organised by the Radio Advertising Bureau, obviously has stronger views on advertising than most funnymen. He found time to savage Vodafone's...

Diary: You must remember.
November 5, 2004... Last week: Nobody won last week's competition. The answers were: 1.Budweiser; 2. Clarks; 3.Levi's. The theme was hotdogs. This week: We want you to identify the ads and the theme. Fax your answers to (020) 8267 4914/4915 or e-mail...

Diary: Pick of the week - Saatchi & Saatchi/NSPCC.
November 5, 2004... Emma Barns is impressed by the new NSPCC ad from Saatchi & Saatchi, a worthy addition to a string of award-winning work by the agency for the charity: 'The use of the blank-eyed ventriloquist's dummy controlled by her abuser conveys the issue...

Diary: Turkey of the week - Draft/Mint.
November 5, 2004... Rachel Gardner is unimpressed by Draft's new work for Mint: 'In the ongoing credit card series this execution really has to be the worst yet. Two men discuss getting a Mint card to help buy a car and the inevitable bad memory associations. Cut...

Honey, I killed the icon.
November 5, 2004... It takes a brave marketer to scrap a beloved brand icon. Larissa Bannister talks to clients and their agencies about the challenge of moving on. Nestle's decision to kill off its 47-year-old 'Have a break...' Kit Kat slogan is the latest...

Radio: Special Report.(Brief Article)
November 5, 2004... People love radio. It's the homely companion to everyday life and it forces us to use a bit of imagination for a change. But, it seems, people do not love radio advertising. The survey on the page opposite shows that more than half of Brits...

Radio: Digital drive.
November 5, 2004... Only 18 months on from being close to collapse, digital radio is now in sight of that vital tipping point, as Alasdair Reid reports. The radio industry had ample reason to be pleased with itself at the Digital Radio Development Bureau press...

Radio: When two become one.
November 5, 2004... The proposed merger of Capital Radio and GWR could trigger a wave of consolidation through the radio industry. Campaign asked two media buyers, a rival radio group and a client to give their versions of how the radio landscape will change once...

Radio: Branded airwaves.
November 5, 2004... Advertisers are turning to innovative methods to get their brands noticed on the radio. But promotions must be credible and relevant, Glen Mutel says. When it comes to marketing, there are not many things worse than an ill-conceived radio...

Radio: Air quality.
November 5, 2004... Ian Darby finds this year's Aerial Award winners showing commitment to improve the quality of radio advertising. The Aerial Awards is one of the livelier creative shindigs around. That's not to say that it descends into a bunfight you...