Campaign articles from November 2004

Campaign archives from November 2004

MindShare scoops Campaign of Year.(Campaign Media Awards)(Brief Article)
November 26, 2004... MindShare's Nike 'freestyle' campaign won top honours at last night's Campaign Media Awards, sponsored by Yahoo!. The multimedia campaign was lauded for helping Nike record best-ever UK profits. It won Media Campaign of the Year and Best...

BT plots pounds 100m consolidation.
November 26, 2004... BT's plan for a holding company agency model threatens independents such as St Luke's and Allmond. BT is preparing to ditch its existing agency roster model and will invite holding companies to submit joint tenders for its pounds 100...

Pizza Hut reviews pounds 11m creative brief.(Brief Article)
November 26, 2004... Pizza Hut is preparing to review its pounds 11 million above-the-line advertising account, which is held by Abbott Mead Vickers BBDO. The fast-food chain, a joint venture between Whitbread and Yum! Brands, is in the early stages of...

Govt puts pounds 15m sex-health task out to pitch.(Brief Article)
November 26, 2004... The Government is to call a review of its campaign on sexual health and plans to increase the budget from pounds 3 million to more than pounds 15 million a year. The incumbent, Delaney Lund Knox Warren & Partners, will be invited to...

DM agencies pitch for disability task.(direct marketing )(Department of Work and Pensions)
November 26, 2004... The Department of Work and Pensions is talking to agencies about an integrated brief to raise awareness of the Disabilities Act among small and medium-sized enterprises. The pitch is being handled by COI Communications. The DWP is...

Ocean Spray hands brief to The Oven.(Brief Article)
November 26, 2004... Ocean Spray, the cranberry juice drink manufacturer, has handed its pounds 3 million creative account to the through-the- line agency The Oven. The agency, a subsidiary of Mustoes, won the brief following a creative and strategic pitch...

Sky Media names brand director.(Appointment)(Brief Article)
November 26, 2004... Nick Milligan, the managing director of Sky Media, has appointed Jeremy Tester as the company's first brand director. Tester, a former media director at New PHD and, more recently, the marketing director at Holmes Place, will lead Sky...

Bacardi drops McCann London.
November 26, 2004... Drinks brand calls time on ten-year relationship and draws up shortlist for pounds 10m UK ad account. The troubled drinks company Bacardi Martini has fired its agency of ten years, McCann Erickson, and has drawn up a shortlist of agencies...

Russell appointment boosts O&M creative department.(Ogilvy & Mather)(Brief Article)
November 26, 2004... The executive creative director of Ogilvy & Mather, Malcolm Poynton, has installed Richard Russell - the copywriter behind much of Hon-da's recent award-winning work - as a creative partner. His appointment is part of a senior-level...

Magazines granted cheaper postal rate.(Periodical Publishers Association)(Brief Article)
November 26, 2004... A thorny issue in the ongoing tussle between the magazine industry and the Royal Mail has finally been resolved. The Royal Mail has agreed to give magazine publishers special dispensation when it introduces its new size-based pricing...

Jeff Stark finds life after Large at The Pink Film Company.(Brief Article)
November 26, 2004... Jeff Stark, the co-founder of the defunct production company Large, has signed to The Pink Film Company for commercials representation. Stark will take his long-term producer and joint Large managing director, Cathy Green, and the...

Wilmont moves to BoymeetsgirlS&J.(Brief Article)
November 26, 2004... Logan Wilmont, the former executive creative director of Kirshenbaum Bond & Partners in New York, is returning to the UK to head BoymeetsgirlS&J's creative department. Wilmont is starting at the agency in January, replacing Kate Stanners, who...

GWR looks at fewer ad breaks strategy.(Brief Article)
November 26, 2004... The radio group GWR, which is currently merging with Capital Radio, is looking at restructuring its ad breaks in order to stem the flow of listeners migrating to the BBC. GWR is looking at methods used by radio stations in Australia,...

EC steps up investigation into WPP's takeover of Grey.(European Commission)(Brief Article)
November 26, 2004... WPP's takeover of Grey Global Group has hit a snag after a demand by the European Commission for more information about the deal. Brussels regulators want extra details on how the acquisition will affect competition in key markets. ...

DLKW lands Intelligent Finance brief.(Delaney Lund Knox Warren & Partners )(Brief Article)
November 26, 2004... Delaney Lund Knox Warren & Partners has won the Intelligent Finance business from Campbell Doyle Dye as it tightens its grip on the HBOS business, worth a total of pounds 101 million, according to Nielsen Media Research. The loss is a...

Barton returns to direct marketing.(Keevil Barton Kershaw)(Brief Article)
November 26, 2004... Steve Barton, the former chief of DLKW Dialogue and Leonardo, has joined Simon Kershaw and Phil Keevil in their direct marketing venture, which is to be called Keevil Barton Kershaw. The move marks a return to agency life for Barton, who...

Travelocity picks up fourth Aerial Award.(Brief Article)
November 26, 2004... Miles Calcraft Briginshaw Duffy has continued its domination of the Aerial Awards, with another accolade for its Travelocity campaign. The MCBD creative team Dave Hobbs and Richard Stoney won November's Award, held in association with...

Creatives draw on album cover-art influences for D&AD Annual commissions.(Brief Article)
November 26, 2004... The latest D&AD Annual is taking its cue from the long-running Now That's What I Call Music series of albums and features special commissions from big names from advertising and design. The concept is the idea of Dave Dye, one of the...

Phones 4U to return to price promotion.(Brief Article)
November 26, 2004... WCRS's pounds 15 million Phones 4U campaign is facing the axe as the retailer looks to return to a price-based ad strategy. The ads, 'scary Mary', 'quiz night' and 'Sammy silage', were an attempt by Phones 4U to take on the market...

BBH targets football fans through CD launch.(Brief Article)
November 26, 2004... Bartle Bogle Hegarty is backing the launch of a consumer music venture, called Player's Top Twenty, which will release compilation CDs of footballers' favourite tracks. The business is a joint initiative by the BBH-backed music marketing...

IPA proposes poster ban near schools.(Brief Article)
November 26, 2004... In a bid to pre-empt the Government heath White Paper, the IPA Outdoor committee is proposing to ban junk food posters near schools. The committee meets next week, when members will be asked to consider imposing the voluntary restriction,...

Honda unveils W&K FR-V animated spot.(Brief Article)
November 26, 2004... Wieden & Kennedy is using geometric shapes to launch Honda's family car, the FR-V. A 60-second version of the ad, called 'together', is airing in cinemas from 26 November. Its aim is to illustrate the FR-V's six-seat capacity and show...

Sky Media extends Emap TV sales deal.(Emap Advertising)(Brief Article)
November 26, 2004... Sky Media, the advertising sales division of BSkyB, has increased its share of the music channel market, after signing a new deal with Emap Advertising. Since 2002, Sky Media has sold spot ads for six of Emap's music channels - The Box,...

VBS names Bampton MD.
November 26, 2004... Viacom Brand Solutions confirms Nick Bampton in role after three-week trial. Nick Bampton has been chosen to replace Paul Curtis as the managing director of Viacom Brand Solutions. Bampton, 35, was the sales director at the...

Tesco condemned as it pre-vets mags.(Brief Article)
November 26, 2004... Tesco has been accused of censorship following news that it is asking publishers to submit their magazines for approval before agreeing to sell them through the stores. The new guidelines, which have come into force over the past few...

Ray to head Newspaper Society marketing.(Brief Article)
November 26, 2004... The Newspaper Society has named Robert Ray, the former managing director of Starcom Worldwide's Procter & Gamble global business unit, as its marketing director. The appointment comes eight months after the NS parted company with its...

Antidote to launch Absolut Cut brand.(Absolut Cut)(Brief Article)
November 26, 2004... Antidote, the company led by the former executive creative director of Bates UK, Tim Ashton, has picked up the brief to launch Absolut Cut, a pre-mixed vodka drink. Absolut Cut is a joint venture between V&S Absolut Spirits and...

Lord Bell to preside over 2004 IPA BOBs.
November 26, 2004... Lord Bell is to chair the judging panel for the IPA Best of the Best Awards 2004, the awards scheme for the individuals behind the year's most-decorated campaigns. Bell takes over from last year's chairman, Lord Putt-nam, and will head a...

Media Forum: Should C4 get public funding?
November 26, 2004... With no five merger, Channel 4 is seeking alternative funding. Outwardly, Channel 4 does not look, feel or act like a troubled organisation. And, you might ask, why should it? It has had a relatively good year in ratings and revenue terms...

Media: Chatter.
November 26, 2004... 'Every house has to have rules - even Animal House. I don't think The Spectator has had a boss for the last two years.' - Andrew Neil wades in as the new chief executive of The Spectator, the title rapidly becoming more famous for the love...

Media: Strong start for I'm a Celebrity ..(Brief Article)
November 26, 2004... The fourth series of I'm a Celebrity... Get Me Out of Here! has got off to strong start for ITV. The first episode attracted a 35 per cent audience share, giving ITV its best Sunday peaktime ratings since June.

Media: Media Planning Group merges direct response operation.(Brief Article)
November 26, 2004... Media Planning Group is merging its direct response operation, MPG Direct, into its global digital network, Media Contacts. MPG Direct operates in the US, UK, France, Spain, Portugal and Argentina. The new division will take the Media...

Media: IPC ignite! announces management restructure.(Brief Article)
November 26, 2004... IPC ignite! has announced a management restructure following the departure of Neil Robinson, its publishing director. Robinson is moving internally to the same role at IPC tx. Eric Fuller, the group publishing director, will take charge of...

Media: O2 signs deal with IPC ignite!(Brief Article)
November 26, 2004... O2 has signed a deal with IPC ignite! to create a 3-D lenticular cover for its weekly music magazine NME. A holographic image will feature on its annual Cool List issue, out this week, while the back cover will carry a full-page lenticular ad...

Media: Amplified hires Hannah Taylor to join content planning team.(Brief Article)
November 26, 2004... Amplified, the content business backed by Martin Bowley and Miles Calcraft Briginshaw Duffy, has hired Hannah Taylor to join its content planning team. She joins from Manning Gottlieb OMD, where she was a planner/buyer on the Virgin, AA and...

Media: Editor of men's weekly Nuts wins award.(Brief Article)
November 26, 2004... Phil Hilton, the editor of IPC Media's men's weekly, Nuts, scooped the Launch of the Year award at the British Society of Magazine Editors Awards. Hilton beat Paul Merrill (Zoo), Christine Hayes (Olive), Tim Southwell (Golf Punk), Ceri Thomas...

Media: GWR Group announces improvement in pre-tax profits.(Brief Article)
November 26, 2004... In its half-yearly results, GWR Group has announced a 12 per cent improvement in pre-tax profits from pounds 6.1 million to pounds 6.9 million. The company has also increased its turnover from continuing operations by 3.4 per cent to pounds...

Media: OPera predicts total adspent will rise in 2005.(Brief Article)
November 26, 2004... The Omnicom media negotiating unit OPera is predicting that total adspend will rise to pounds 13.3 billion in 2005, up from an expected pounds 12.7 billion this year. Online is predicted to grow by 6.8 per cent, TV by 5 per cent, radio by 4.8...

Media: ITV signs painkiller brand to sponsor hospital drama.(Brief Article)
November 26, 2004... ITV has signed the Novartis Consumer Health painkiller brand Voltarol Emulgel to sponsor its hospital drama series The Royal. The deal was negotiated by ITV Sales and MEC:Sponsorship.

Media: Deal between IPC Media and DC Comics.(Brief Article)
November 26, 2004... In a deal between IPC Media and DC Comics, DC Comics will become the worldwide master licensee of the rights to produce and publish new comics based on the IPC library of properties, including The Steel Claw, The Spider and Kelly's Eye.

Media: National Geographic's UK-only front-covery story.
November 26, 2004... For the third time in its 116-year history, National Geographic magazine's English edition will carry a UK-only front-cover story on its December issue. The issue will feature the story of Dr Robert Ballard's expedition to the wreck of the...

Media Headliner: Chameleon Taylor to transform Disney's Jetix.(television industry)(Biography)
November 26, 2004... Alasdair Reid assesses the adaptable new chief executive overseeing the former Fox Kids Europe's rebadging as Jetix. According to industry lore, there are two types of television company chief executives. On the one hand, you have the...

Media: Lifeline - Mediaedge:cia digital.
November 26, 2004... CIA's digital arm has been through many guises in the ten years since its launch. 1994: Rising CIA star Rob Norman launches CIA Interactive - the first UK agency digital spin-off. Focusing mainly on tangibles such as corporate CD-Roms,...

Media Perspective: Five looks lost and lonely now Channel 4 merger plan is off.
November 26, 2004... Last month, the firing of the TV negotiation season starting pistol was marked with the arrival of some ordinary-looking letters on media agency doormats. The letters from ITV, dispatched the Ofcom-prescribed two months before the...

Media: All about ... Media match-making agencies.
November 26, 2004... Haystack's service will compete with the AAR and ISBA, Ian Darby says. Selecting a media agency is a tricky business for clients. While the chemistry, culture and talents of each agency are vital, there is also the issue of choosing an...

Media: A Grazer's Guide to TV - 27 November - 3 December.(Calendar)
November 26, 2004... HOWARD GOODALL'S 20TH-CENTURY GREATS - Channel 4/27 November/7.00pm. The composer Howard Goodall looks at the impact of some of the 20th century's greatest musicians. This, the first show in the series, focuses on John Lennon and Paul...

Media: Double Standards - 'The Times hasn't gone compact - it's a tabloid'.
November 26, 2004... The difference between tabloids and broadsheets used to be about content as much as size. Of course, the idea of tabloids as sensationalist trash is old hat now... isn't it? MIKE GORDON - commercial director, Times Newspapers What are...

Media: Strategy Analysis - Urban education fights gun violence.(Metropolitan Police )
November 26, 2004... Brand: Operation Trident Client: Metropolitan Police Brief: Sustain awareness of Operation Trident within designated boroughs and make Trident more influential against gun crime within the affected communities Target audience:...

Media: A moment with Marquis.
November 26, 2004... Saturday night used to be a time-buyer's hell. Crap ratings, lousy programmes and, as the shops were closed the next day, cheap airtime with no selling power. And, so the despondent myth continued, everyone went out on Saturday night anyway....

The World: Miami - CP&B resigns creative duties on Ikea account.(Brief Article)
November 26, 2004... Crispin Porter & Bogusky has resigned its Ikea account, citing creative differences. The agency issued a statement that said: 'We have had the opportunity to work with Ikea since early 2002. For quite some time, it has been clear to us that...

The World: New York - Sirius appoints ex-Viacom head as CEO.(Sirius Radio )(Brief Article)
November 26, 2004... Sirius Radio has named Mel Karmazin, the former president and chief operating officer of Viacom, as its chief executive, boosting its share price by 21 per cent. Sirius Radio is battling XM Satellite Radio, which has more than 2.5 million...

The World: Stockholm - Swedish tabloid to launch sports channel.(Expressen; International Events and Communications in Sports; Hego)(Brief Article)
November 26, 2004... The Swedish tabloid Expressen has announced plans to launch a sports channel in the first half of 2005, to broadcast live sports events. The launch is a partnership between the Bonnier media group-owned Expressen, the sports-rights...

The World: Hong Kong - Starcom wins pan-Asian Johnnie Walker media.(Brief Article)
November 26, 2004... Media for Diageo's pan-Asian campaign for Johnnie Walker has been awarded to Starcom in a review fought against the drinks manufacturer's other roster agency, MindShare. The dollars 3 million brief, which covers China, Hong Kong, the...

The World: Tokyo - Dentsu posts interim financial results.(Brief Article)
November 26, 2004... Dentsu's interim financial results for the year ending March 2004 show a 13.1 per cent growth in billings and a 11.9 per cent rise in profits, year on year. Dentsu's president, Tateo Mataki, announced billings of Y923.4 billion (pounds...

The World: Beaverton, Oregon - Nike founder resigns presidency.(Brief Article)
November 26, 2004... Philip Knight, the co-founder and president of Nike, is to step down on 28 December. He will be replaced by William D Perez, the current president and chief executive of SC Johnson & Son. Knight will remain chairman of the Nike board and...

The World: New York - Coca-Cola expands Berlin Cameron business.(Brief Article)
November 26, 2004... Coca-Cola has awarded further business to Berlin Cameron/Red Cell. The agency will create more ads in the Coke Classic 'real' campaign it introduced in 2003. Berlin Cameron was made lead agency on Coke Classic in February 2003, taking...

The World: Hamburg - Scholz & Friends picks up Holsten brands.(Brief Article)
November 26, 2004... Scholz & Friends has acquired five beer brands from the German brewery Holsten-Brauerei AG, a subsidiary of the Carlsberg group. The agency will assume responsibility for the accounts in Germany in January 2005. The accounts include...

The World: Dubai - Leo Burnett wins Middle East Braun account.(Brief Article)
November 26, 2004... Leo Burnett EMEA has won the Middle East shaving business for Braun. Focusing on point of sale, the agency will create an integrated multimedia campaign in Saudi Arabia, UAE, Bahrain, Qatar and Oman, as well as in Levant and North...

The World: Kuala Lumpur - Executives exit as Euro RSCG loses Maxis.(Brief Article)
November 26, 2004... Shirley Foenander, the chief executive, and Simon Beaufort, the head of creative, at Euro RSCG Malaysia and Singapore, have left the agency following the loss of the Maxis account, worth an estimated dollars 21 million. The pre-paid...

The World: Makeover Montague eyes JWT culture change.
November 26, 2004... As one-third of the JWT dream team, Ty Montague needs to find a relevant identity for the agency, Ann Cooper reports. If J. Walter Thompson's newly minted triumvirate of the chief executive, Bob Jeffrey, the president, Rosemarie Ryan, and...

The World: Insider's View - US Media.
November 26, 2004... Driven by greater client demand for accountability and results, US media is beginning to shake off its conservative nature and change. In Campaign's US special report, John Wilkins, a founding partner of Naked, was quoted as saying 'the...

Close-Up: Live Issue - Complex politics bedevil WPP's Samsung 'win'.
November 26, 2004... WPP's appointment by the Korean giant ends a convoluted pitch, but still leaves much unresolved. John Tylee reports. Samsung's appointment of WPP as its global communications partner brings a protracted pitch to a messy end, leaving big...

Close-Up: Profile - Unfazed Stanners promises meeting of minds.
November 26, 2004... Saatchi & Saatchi's new executive creative director is unintimidated by the demands of the big time, Emma Barns writes. With last week's announcement that Kate Stanners is joining Saatchi & Saatchi as the agency's new executive creative...

Close-Up: Live Issue - How bad is the obesity White Paper?
November 26, 2004... The Choosing Health White Paper bears no good news for advertisers. While health pressure groups may have welcomed the Government's Choosing Health White Paper, which aims to tackle the growing problems of obesity, binge drinking and...

Close-Up: 24 hours with ... Andrew Melsom, Agency Insight.(Calendar)
November 26, 2004... Name: Andrew Melsom Job: Senior partner, Agency Insight Professional mission: To help clients achieve their business objectives through the best using and choosing of agencies Professional mantra: Never assume 9.00am Write a book....

Editorial: Creativity can overcome new food ad restrictions.(Editorial)
November 26, 2004... There's no doubt that the advertising industry was dealt an old-style Labour slap by the recommendations of the White Paper last week. Consumers will no longer be allowed the freedom of choice about what they eat; instead, advertising...

Samsung takes gloss off WPP pitch win.(Brief Article)
November 26, 2004... So the painfully protracted battle for Samsung's global billings booty appears at last to have been concluded - or has it? WPP was tipped from an early stage, then the body of feeling was for a Publicis triumph, until two weeks ago when WPP...

Opinion: Perspective - Big brands are moving marketing up the agenda.
November 26, 2004... Just when you thought the obesity debate had irredeemably painted advertising as society's bad boy, the British Film Institute is kicking off a major project to celebrate the role that advertising plays in reflecting and shaping the cultural...

Opinion: On the Campaign Couch ... with JB.(Jeremy Bullmore)(Interview)
November 26, 2004... Q: My promotion to run the agency's creative department presents me with a dilemma. I've a track record of producing award-winning ads and would like to carry on doing so. Will my staff see this as leading by example or will I piss them off...

Diary: On the QT ...
November 26, 2004... Debenhams' pitch has been nicknamed Ohio. Why? Because it's set to swing the final positions at the top of the New-Business Rankings table at the end of the year. If WCRS retains the business it will stay at number two. If not, its pitching...

Diary: WACL kicks off search for adland's best man.(Women in Advertising and Communications London)(Brief Article)
November 26, 2004... After years of pretending to concern themselves with advertising 'issues', the WACL women have revealed their true colours and are starting a search for adland's Prince Charming. Next month, as part of the WACL Fairy Tale Gala Ball, to be...

Diary: Speaker's Corner.(Brief Article)
November 26, 2004... Inflation. It's a terrible thing. Just ask the Germans during the Weimar Republic - they had to take their money home in wheelbarrows. And that's before you get to the corrosive effect of inflation on society. Today, inflation isn't just...

Diary: You Must Remember.
November 26, 2004... Last week Congratulations to Oliver Reston of OMD, who answered last week's competition correctly. The answers were: 1. Dfs; 2. T-Mobile; 3. WH Smith. The theme was pillow fights. This week We want you to identify the ads and the theme....

Diary: Pick of the week - Miles Calcraft Briginshaw Duffy/the Metropolitan Police.(Brief Article)
November 26, 2004... John Tylee rates Miles Calcraft Briginshaw Duffy's latest work for the Metropolitan Police as one of the most powerful anti-drugs ads he has ever seen: 'Straddling the bridge across Brixton's high street, this ad is testament to the adage...

Diary: Turkey of the week - McCann Erickson Manchester/SCS Sofas.(SCS Sofas)(Brief Article)
November 26, 2004... Glen Mutel smites McCann Erickson Manchester's ad for SCS Sofas: 'In this ad, Mari Wilson returns from pop obscurity to sing her 1982 hit Just What I Always Wanted - complete with new lyrics about sofas. It is, of course, absolute rubbish. A...

TV in 2005: The winners and losers.
November 26, 2004... This year's TV trading season will be a long one, with broadcasters fighting for a share of the CRR money coming out of ITV. Jeremy Lee talks to the broadcast directors about where they plan to spend their budgets in 2005. Ever since...

The Work: New Campaigns - UK.
November 26, 2004... ONE TO LOOK OUT FOR - GORDON'S GIN - BREEZE Project: Breeze Client: Mark Sandys, marketing manager, Gordon's Gin Brief: Demonstrate the fact that Gordon's is a clear drink with a colourful flavour Creative agency: Bartle Bogle Hegarty...

The Work: New Campaigns - The World.
November 26, 2004... FORD - FORD MUSTANG - US Project: 'Cornfield' Client: n/s Brief: Launch the new Ford Mustang, and give it instant legendary status Creative agency: J. Walter Thompson, Detroit Copywriter: Curt Catallo Art director: Carl Warner...

The Work: Private view.(Gerry Moira creativity)
November 26, 2004... CREATIVE - Gerry Moira is angry and looking to hurt people. I have a confession to make. There was a time, in my youth, when I was so selfish that I used to wear ribbed condoms inside-out. 'Thanks for the shag mister,' the young ladies...

Movers: Appointment at Inbox.(Christie)(Brief Article)
November 26, 2004... Oliver Christie - The digital agency Inbox has hired Christie as its new creative director. He joins from Panlogic, where he has been the creative director for four-and-a-half years and worked on projects for the BBC, lastminute.com,...

Movers: Appointment at Manning Selvage & Lee London.(Brief Article)
November 26, 2004... Manning Selvage & Lee London has recruited Elizabeth Baines and Natalie Godfrey to its senior team in the roles of director (people and development) and head of planning respectively. The hirings follow a period of growth during 2004.

Movers: Appointment at Amra.(Brief Article)
November 26, 2004... Trinity Mirror's sales house, Amra, has hired a marketing manager. Trak Julyan joins the company from Newsquest Media Sales, where she was the group marketing manager. She replaces Anthony Waithe, who left to join ITV.

Movers: Appointment at Elle magazine.(Brief Article)
November 26, 2004... Stacey Duguid has been appointed as the executive fashion editor of Hachette Filipacchi's Elle magazine. Duguid joins the title from her position as PR director for Prada and takes up her new role at Elle this week. Also joining the...

Movers: Appointment at Clark McKay & Walpole.(Brief Article)
November 26, 2004... The direct marketing agency Clark McKay & Walpole has appointed the award-winning creative Dan Plotkin (pictured) as an art director to work across its client list. Plotkin joins a 15-strong creative department and will report to the creative...