Campaign articles from November 2004, page 3

Campaign archives from November 2004

The World: Varese - Armando Testa trials interactive TV advertising.(Brief Article)
November 19, 2004... The effect of interactive advertising has been tested on a pool of 2,000 households in the Italian town of Varese. Using five interactive TV ads, the commercial arm of the Armando Testa Group sampled viewing levels and collected data via...

The World: Copenhagen - Carat lands European Lego media duties.
November 19, 2004... Carat International has been appointed as the European lead agency for Lego following a six-month review. The agency will handle planning and buying for Lego and Legoland parks across 16 European markets, including the UK, Scandinavia and...

The World: Malmo - TV4 to bid for stake in state channel.(Brief Article)
November 19, 2004... TV2/Danmark Sweden's largest commercial television channel, the Malmo-based TV4, is to launch a bid for a stake in the Danish state-owned channel TV2/Danmark (see Analysis, opposite). The Swedish broadcaster has teamed up with the Danish...

The World: Beijing - New rules let foreign companies into TV industry.
November 19, 2004... Viacom and News Corp are expected to lead the charge into the Chinese TV industry following the relaxation of the country's foreign ownership rules, announced this week in Beijing. The new rules, which will come into effect on 28...

The World: Atlanta - Coca-Cola ups its ad spend for short-term growth.
November 19, 2004... Coca-Cola is to plough an additional dollars 400 million into its global adspend in a bid to revitalise its performance. The investment plan, which was presented to analysts last week by the Coca-Cola chairman and chief executive, Neville...

The World: New York - Novartis picks DDB Worldwide in dollars 350m review.(Brief Article)
November 19, 2004... The pharmaceutical manufacturer Novartis AG has added DDB Worldwide to its roster following a review of its dollars 350 million global ad business. DDB has been selected to work with its Omnicom sibling, the healthcare specialist Cline...

The World: New York - BBH New York wins Diageo Smirnoff Ice account.(Brief Article)
November 19, 2004... Bartle Bogle Hegarty New York has won the creative duties on Diageo's Smirnoff Ice in the US. The review for the alcopop brand has been extended to the rest of the world, with BBH, AMV BBDO and the incumbent, JWT, involved in the pitch.

The World: Paris - Y&R names Tong Cuong as French chief executive.(Brief Article)
November 19, 2004... Eric Tong Cuong (pictured) has been appointed as the chairman and chief executive of Y&R France, replacing Christian Liabastre, who steps down as the president of the Paris office. The appointment signals Tong Cuong's return to the French...

The World: Chennai - MPG wins Hyundai mobile phone account.(Brief Article)
November 19, 2004... Media Planning Group has been appointed to help Hyundai enter the lucrative Indian mobile phone handset market. The Havas-owned media network will handle the planning and buying on a host of assignments as Hyundai rolls out around 20...

The World: Melbourne Tribal picks up Australian online business.
November 19, 2004... Tribal DDB Melbourne, DDB's digital marketing arm, has won the interactive business for the Australian, family owned wine-maker Brown Brothers. The agency will develop a digital strategy for the brand to further brand interaction,...

The World: Is public service television going commercial?
November 19, 2004... European PSBs are exploring commercial avenues as tensions over their funding grow. Stewart Clarke investigates. There's something in the air among Europe's public service broadcasters. Confronted by fragmented markets and hostility...

The World: Insider's View - Saudi Arabia.
November 19, 2004... Saudi Arabian TV prices can double, or even triple, during the holy month of Ramadan, Targets Leo Burnett's Ahmad Abuljobain in Riyadh explains. Ramadan, the Muslim holy month during which a billion faithful fast from sunrise to sunset,...

Close-Up: Profile - Media's most entertaining investment banker.
November 19, 2004... The head of Lehman Brothers' UK operations has a passion for media. He shares some of his thoughts with Bob Willott. Lehman Brothers' London headquarters towers above the Docklands' capital of capitalism, just a stone's throw from Canary...

Close-Up: Live Issue - Can 3G really be the next colour TV?
November 19, 2004... Operators say the new generation of mobile phones will drive a media revolution. According to Peter Bamford, Vodafone's chief marketing officer, the launch of third-generation, or 3G, mobile phone services marks a milestone comparable to...

Close-Up: 24 Hours with ... James Kydd, Virgin Mobile.
November 19, 2004... Name: James Kydd Job: Brand director, Virgin Mobile Professional mission: To make Virgin Mobile really, really successful and to do it in a human, not a corporate, way Professional mantra: If you think it's right, then do it ...

Editorial: Lack of training has cost agencies top-table seat.
November 19, 2004... There are several answers to the often-asked question of why so few agencies are invited to sit at clients' top tables. A commission system that caused them to devalue what they did and give too much away for free is one. Another is the lack...

Editorial: A farewell to Kraft's brands of times past.(Brief Article)
November 19, 2004... Bird's Custard, Angel Delight and Dream Topping - the very names conjure up memories of childhood indulgence. But years pass, eating habits change, the obesity debate rages and the famous brands are set to be axed by their Kraft Foods parent....

Opinion: Perspective - The junk food ad ban debate is becoming a farce.
November 19, 2004... For the past year or so the raging debate about the advertising of so-called junk foods, particularly to children, has had a distinct air of unreality about it. As each ridiculous argument or rumoured proposal followed the last, the...

Opinion: On the Campaign couch ... with JB.(management tips)
November 19, 2004... Q: I run a media agency. Our sister creative agency has just hired a team of strategic media thinkers and I can't help feeling they've got their eye on the lucrative upstream stuff my agency does for our shared clients. Do you think I should...

Diary: Speaker's corner.(advertising, demographic)
November 19, 2004... 'The board and I have decided we don't like the colour of your eyes.' Perhaps you remember the compelling ad, written by David Abbott, for the trade union Unison? Today, that famous headline could so easily be adapted to read: 'The date of...

Diary: On the QT ..
November 19, 2004... The latest report from the Ofcom adjudicator, David Connolly, covering the second and third quarters of the year, has been eagerly awaited. So how many TV dealing complaints has the adjudicator been forced to adjudicate on? Erm, none. But...

Diary: Willy warmers prove unpalatable at WACL.(Women's Advertising Club of London )(Brief Article)
November 19, 2004... Embarrassment all round at last week's WACL dinner at the Savoy. First Tiger Savage, M&C Saatchi's head of art, delectable as ever in a little black number, sauntered into the wrong room on arrival. As a result, she found herself...

Diary: Solus old guard drive Pringle to distraction.(Solus Club)(Brief Article)
November 19, 2004... The Solus Club's leather armchair-thumping old guard have claimed a fresh scalp. Hamish Pringle, who was to become the club's president in January, has torn up his membership card. The IPA's director-general is said to be 'pissed off' at...

Diary: You must remember.
November 19, 2004... Last week: Congratulations to Anna Walker of Meteorite Marketing, who answered last week's competition correctly. The answers were: 1. AOL; 2. Audi; 3. Nestle Cereal Bar. The theme was Elvis impersonators. This week: We want you to...

Diary: Pick of the week - Rainey Kelly Campbell Roalfe/Y&R/Marks & Spencer.(Brief Article)
November 19, 2004... Emma Barns comes over all Christmassy after watching Rainey Kelly Campbell Roalfe/Y&R's festive Marks & Spencer ad: 'The all-star cast featuring the likes of Des Lynam, Rachel Stevens and Gordon Ramsay, at a sparkling Christmas bash...

Diary: Turkey of the week - Abbott Mead Vickers BBDO/Oxo.(Brief Article)
November 19, 2004... Francesca Newland is none too keen on Abbott Mead Vickers BBDO's current TV commercial for Oxo: 'This idea may have seemed good at the concept stage, but the execution is just excruciating. So hurried were the ad's makers to get rid of the...

Why MBAs mean business.
November 19, 2004... Studying for an MBA can damage your love life and invite the sneers of colleagues. Lucy Aitken talks to four survivors about their experiences and finds the industry waking up to the benefits of business training. A recent US FedEx ad...

Special Report: Pan-Asian Media.(Brief Article)
November 19, 2004... Rapid economic growth and the chance to reach two-thirds of the world's population - and an increasingly wealthy two-thirds at that - have attracted western brands to Asia for the past two to three decades. Growing local brands have...

Special Report: Pan-Asian Media - Asia's print winners.
November 19, 2004... In a tough publishing environment, five magazines have bucked the trend to increase readership. Liz Shackleton finds out how. The sad decline of east-Asia's top English-language weekly, the Far Eastern Economic Review, was a sharp...

Special Report: Pan-Asian Media - Secrets of Pan-Asian creativity.
November 19, 2004... There are numerous cultural and linguistic variations to be considered when creating advertising campaigns to run aross Asia. Four figures tell how they tackled them and reveal their pan-Asian favourites. LINDA LOCKE - Leo Burnett...

Special Report: Pan-Asian Media - Size and sophistication.
November 19, 2004... Growth of pan-Asian channels offers fresh opportunities to media agencies. In the past ten years, the face of pan-regional media agencies in Asia has changed beyond recognition. The same can be said for the pan-regional media channels,...

Special Report: Pan-Asian Media - Billboard Cities.
November 19, 2004... Across Asia, the outdoor sector is booming, with media agencies quick to embrace new technologies. Pippa Considine investigates. Visitors to Asia are usually struck by two things: a sense of vibrancy and the messiness of a just-do-it...

Special Report: Pan-Asian Media - The rise of branded content.(television programs )
November 19, 2004... Loosely regulated and developing fast, Asia is fertile ground for branded content. Unilever's cosmetics brand Lakme is the title sponsor of a new Mumbai-based reality TV show. From February 2005, Star's new entertainment channel, Star...

Special Report: Pan-Asian Media - Asia Online.
November 19, 2004... The net is booming in Asia. But the big players are learning localisation is the key to the market. Rob Gray reports. Internet megabrands such as Yahoo!, MSN and Google have been understandably frantic to make an impression in Asia. It...

The Work: New Campaigns - UK.
November 19, 2004... ONE TO LOOK OUT FOR - Vodafone - 3G Live! Project: 3G Live! Client: David Wheldon, global marketing director Brief: Launch Vodafone 3G Live! Creative agency: J. Walter Thompson Writers: Richard Baynham, James Humphreys, Wayne Robinson...

The Work: New Campaigns - The World.
November 19, 2004... EMPRISE - LOUIS VUITTON - INTERNATIONAL Project: Louis Vuitton Emprise Clients: Marc Jacobs, artistic director, Mimma Viglezio, communication manager, and Isabelle des Garets, advertising and publications manager, Louis Vuitton Brief:...

The Work: Private View.(advertising)
November 19, 2004... CREATIVE - Steve Stretton, creative partner, Archibald Ingall Stretton This is marvellous - nearly the whole media mix in one review: viral, TV, print, direct mail. All we need is a shelf-wobbler and I'd feel completely at home. But, as...

Movers: Appointment at Agency.com.(Brief Article)
November 19, 2004... Andy Hobsbawm - Agency.com, the full-service interactive agency, has appointed the internet industry veteran to the role of European chairman. Hobsbawn will continue to guide the company locally and on a global basis, and will continue to...

Movers: Appointment at Mediaedge:cia.(Brief Article)
November 19, 2004... Ellie Ahmed has returned to Mediaedge:cia as an account manager/strategist after six months working at Naked Communications. Sarah Hennessey, formerly the client at Colgate-Palmolive, has also joined the agency as an account director.

Movers: Appointment at I-D magazine.(Brief Article)
November 19, 2004... I-D magazine has appointed a new editor, Glenn Waldron, following the departure of Avril Mair last month after ten years in the role. A long-time contributor to the magazine, Waldron started his journalistic career at i-D five years ago and...

Movers: Appointment at QJ Media.(Brief Article)
November 19, 2004... QJ Media, the health and fitness media owner, has hired Admedia's Karen Whelan as its head of sales to oversee both the agency and specialist sales teams. Her appointment follows the recent hiring of Clodagh Walsh, a former business...

Movers: Appointment at Al Moseley.(Al Moseley)(Brief Article)
November 19, 2004... Joe Staples, a copywriter at Mother, is to join Al Moseley at Wieden & Kennedy Amsterdam. Campaign revealed last week that Moseley is quitting Mother to join the Dutch agency as the joint executive creative director. Staples joined Mother...

Movers: Appointment at Carat.(Brief Article)
November 19, 2004... Shona Forster, the former head of planning at Proximity London, is joining Carat to launch a customer communications division. Carat's recently retained Diageo client has signed up to the new service. She joins on a nine-month contract.

Movers: Appointment at Godman.
November 19, 2004... Godman has signed the director Jan Gleie for UK representation. UK credits include 'anthem' for The Independent, through Euro RSCG Wnek Gosper. She said: 'I've been away from the UK for a while and now I'm looking forward to getting back to...

Tip for the top: How you look.(Brief Article)
November 19, 2004... In every batch of applicants for a job, there's always one (at least) who pitches up for the interview dressed with all the sartorial subtleness of a poor man's Lawrence Llewelyn-Bowen. It's a cliche, but first impressions count and there...

Between the Lines: Duncan is right to shun five.(Brief Article)
November 19, 2004... When Andy Duncan arrived as Channel 4's new chief executive, he began hatching a plan to 'futureproof' the channel. So not surprisingly, it emerged this week that C4's merger discussions with its rival five (begun by Duncan's predecessor...

Between the Lines: WPP's take on full service.(Brief Article)
November 19, 2004... Full service is making a comeback, but not as we know it. Aware that clients are sceptical about agency networks' ability to deliver the specialisms they want, Sir Martin Sorrell is transforming WPP into the full-service agency of the 21st...

Between the Lines: Stanners is a smart hiring.(Brief Article)
November 19, 2004... Saatchi & Saatchi has moved fast to hire Kate Stanners as its executive creative director (page 1). And a good thing too. The appointment of a Brit makes the probability of her staying around for a few years much greater. This is just...

New-Business Rankings: 19 November 2004.(Illustration)
November 19, 2004... Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained ...

Hotline: Debenhams puts its creative account up for review.(Brief Article)
November 19, 2004... Debenhams, the department-store chain that has put its pounds 16.5 million creative account up for review, is considering an X-Factor style modelling competition among customers. The concept has been suggested by its incumbent agency, WCRS,...

Hotline: Deutsche Post World Net completes global media review.(Brief Article)
November 19, 2004... Deutsche Post World Net, the company behind DHL, Deutsche Post and Postbank, has completed its Euro 150 million global media review. The account remains unchanged, with Mediaedge:cia handling North America, Asia-Pacific and emerging markets,...

Hotline: The BACC to launch new website.(Brief Article)
November 19, 2004... The BACC will launch a new website, www.bacc.org.uk, on Monday, which will set out the Ofcom code governing TV advertising. For the first time, agencies will be able to submit pre- and post-production material online; the BACC will be able to...

Hotline: Trinity Mirror and Guardian Media Group sign deal.(Brief Article)
November 19, 2004... Trinity Mirror and Guardian Media Group have signed a deal to invest pounds 45 million in new printing equipment. The deal will involve Trinity Mirror's Oldham print site printing GMG's regional titles in the North West for 15 years from 2006.

Hotline: Swatch shortlists agencies for its global account.(Brief Article)
November 19, 2004... Swatch has shortlisted St Luke's and the Amsterdamn-based agency StrawberryFrog for its global account. Unnamed agencies from Milan, New York and Paris have already been ruled out of the running for the pounds 25 million business.

Hotline: Jetix Europe names its chief executive.(Jetix Europe)(Brief Article)
November 19, 2004... Jetix Europe, the TV network formerly known as Fox Kids Europe, has named Paul Taylor as its chief executive. He has been fulfilling this role on an interim basis since July. Previously, Taylor has worked as the director of ad sales at UK...

Hotline: The Stroke Association appoints Feel.(Brief Article)
November 19, 2004... The Stroke Association has appointed Feel, the agency established by the ex-Saatchi & Saatchi integrated creative director Chris Arnold, to handle its corporate fundraising campaign. Strokes are the UK's third-biggest killer, behind cancer...

Hotline: The Principality talks to agencies in London and Manchester.(Brief Article)
November 19, 2004... The Principality, the largest building society in Wales, is talking to agencies in Manchester and London about its account. The society, which is committed to remaining a mutual organisation, has assets of more than pounds 2.8 billion.

Hotline: Kia announces that Mustoes retains its creative account.(Brief Article)
November 19, 2004... Kia has announced that Mustoes has retained its creative account following a bench-marking exercise.

Fresh Awards 2004: Here's to top regional talent.(advertising)(Brief Article)
November 19, 2004... Our first steps towards delivering a truly fresh creative awards programme started back in Easter 2003. Some 18 months later our dreams have already been realised and our glasses raised to some truly outstanding regional creative talent. ...

Fresh Awards 2004: Awards should work harder.(advertising)(Brief Article)
November 19, 2004... Let's face it: awards are judged by the people that win the awards. And they (perhaps unwittingly - though I doubt it) look for ideas that are familiar to the ones they entered when they won. It's why just about all the awards schemes...

Fresh Awards 2004: Private View - Yorkshire.(Real Radio)
November 19, 2004... Our first foray into Fresh creativity in the regions comes from Yorkshire and starts with a radio commercial, not from an agency but from a radio station believe it or not - Real Radio. And radio that avoids the jingle, joke, message,...

Fresh Awards 2004: Private View - North-West.(advertising)
November 19, 2004... The tone (and climate) changes completely in the North-West and whether my fellow judges and I were more generous with the North-West work, or whether the standard differed, I will let you be the judge. Certainly, the design categories...

Fresh Awards 2004: Private View - North-East.(advertising)
November 19, 2004... And we move to the North-East where again the range of work is very different. And speaking of Different, we start with an ad entitled 'don't shoot and share' for the Durham Drugs and Alcohol Action Team. The ad was created to engage people...

Fresh Awards 2004: Private View - Midlands.(advertising)
November 19, 2004... We start with a very clever idea from Unsuitable. How many charity shops (or records in their own collections) they trawled to find the naffest records they could use in this campaign is intriguing. Regardless, what a great way to inform...

COI seeks new blood in pounds 167m review.(COI Communications)(Brief Article)
November 12, 2004... The government department wants creative hotshops that have been set up since its last review four years ago to apply. COI Communications is to call a 'big bang' review of its roster of 30 creative agencies next spring, as soon as Tony...

COI media roster set for rethink.(Brief Article)
November 12, 2004... Media agencies are gearing up to pitch for a place on the prized pounds 167 million COI Communications media planning and buying roster as it also prepares to put its media business up for review. COI has announced that the review will be...

Vodafone unveils global 3G assault.(Brief Article)
November 12, 2004... Vodafone launched a new challenge to its rivals Orange and Hutchison this week, unveiling its 3G service which offers consumers the first chance to view made-for-mobile drama on their phones. Backed by a large-scale advertising campaign...

Emap and IPC set for weekly film mag battle.(Brief Article)
November 12, 2004... Emap and IPC are set to go head-to-head again next spring with the launch of weekly film titles. The new magazines, the first weekly film titles in the UK, would sit alongside both publishers' monthly offerings. Emap produces the...

Mini kicks off direct marketing review.(Brief Article)
November 12, 2004... The BMW-owned small car brand Mini is talking to a number of agencies about its direct marketing account. The business has been with EHS Brann since 2001, when the car relaunched with a basic version, a Mini Cooper and a Mini Cooper S....

Mr Smith makes all 40 staff redundant.(Brief Article)
November 12, 2004... Mr Smith, the media-neutral agency owned by MDC Partners, has been placed in administrative receivership. All 40 of the agency's staff were made redundant on Tuesday. So far no financial arrangement has been reached between MDC and...

Britain storms ahead in media creativity league.
November 12, 2004... A new Gunn Report for Media reveals OMD is the most awarded media network Great Britain has emerged as the centre of media creativity, according to the inaugural Gunn Report for Media. British media agencies were the most awarded at...

New Covent Garden opens agency talks.(Brief Article)
November 12, 2004... The New Covent Garden Food Company has opened talks with agencies as it looks to review its pounds 3 million creative advertising account. The manufacturer has approached several agencies with a view to boosting its profile as the largest...

IPA gives a tentative nod to radio deal.(Brief Article)
November 12, 2004... The IPA has given its conditional approval to the proposed merger between Capital Radio and GWR, in its submission to the Office of Fair Trading. Rather than demand an instant referral to the Competition Commission, the IPA has demanded...

Moseley quits Mother for W&K Amsterdam.
November 12, 2004... Wieden & Kennedy Amsterdam has hired Mother London's Al Moseley as its joint executive creative director. Moseley's creative partner is due to be announced shortly. Both executive creative directors will take up their posts in January...

ITV3 debut attracts viewers and ads.(Brief Article)
November 12, 2004... ITV's newest digital channel, ITV3, has got off to an impressive start and could go some way to offsetting the potential loss of ad revenue from ITV1 in the forthcoming annual negotiation round. ITV3, which is targeted at upmarket...

Kraft seeks direct agency for launch.(Brief Article)
November 12, 2004... Kraft Foods is searching for a direct marketing agency to handle a new product launch within its coffee portfolio. The news comes as the US food giant announces plans to sell under-performing brands including its Bird's Custard, Dream...

No job cuts despite loss, Initiative says.(Brief Article)
November 12, 2004... Initiative UK is not planning to make any immediate redundancies following the loss of its pounds 196 million Unilever UK account. The agency employs 38 people directly on Unilever, which it has lost as part of a Western European...

TBWA's Paul Silburn picked to fill David Lubars' shoes at Fallon Worldwide.(Brief Article)
November 12, 2004... Fallon Worldwide has poached Paul Silburn, the deputy creative director at TBWA\London, to be its North American executive creative director. Silburn, the author of TBWA's 'no nonsense' campaign for John Smith's, fills the position left...

Agencies prepare for pounds 25m Swatch contest.(Brief Article)
November 12, 2004... Swatch, the Swiss watch manufacturer, has lined up five agencies from around the world to pitch for its pounds 25 million global creative account. New-generation agencies from London, Amsterdam, Paris, New York and Milan are involved in...

US poker firm calls pitch for UK debut.(Brief Article)
November 12, 2004... The US online gaming provider Ultimate Poker is holding a pitch for an pounds 8 million integrated ad account as it prepares to launch into the UK when gaming rules are relaxed next year. The company is using the AAR to help it appoint a...

M&C digital joint venture ready to roll.(Brief Article)
November 12, 2004... M&C Saatchi and the former itraffic directors Jon Sharpe, Ethan Segal and Matt Gorzkowski are in the advanced stages of setting up a joint-venture digital agency. Sharpe, Segal and Gorz-kowski, who left itraffic suddenly in the summer,...

Crace takes Trinity Mirror regional newspapers MD role.(Trinity Mirror Digital Media Ltd.)(Brief Article)
November 12, 2004... Georgina Crace, the IPC Advertising managing director, is moving to Trinity Mirror, where she will work with her former boss Sly Bailey. Bailey, who is now the chief executive of Trinity Mirror, has named Crace as the managing director of...

Jaguar calls pounds 40m global pitch.
November 12, 2004... The review is further bad news for Y&R, following the dollars 300m Burger King and Kraft Foods losses. Ann Fudge, the head of Y&R Brands, is under increasing pressure following the news that Jaguar is reviewing its pounds 40 million...

DDB Health opens London operation.(Brief Article)
November 12, 2004... DDB Health Europe, DDB Worldwide's healthcare advertising division, is launching a London outpost. DDB is tying up with the Omnicom-owned healthcare agency Leavold Pollard Bardsley Advertising, which is part of the DAS network, to create...