Campaign articles from November 2003

Campaign archives from November 2003

Naked takes gold at Media Awards.(Brief Article)
November 28, 2003... Naked triumphed at last night's Campaign Media Awards, taking the Campaign of the Year accolade for its work on The Number 118 118. The campaign, which won the gold award, has achieved almost double the awareness (82 per cent) of rival...

Langdon and Wnek sign TBWA planning partner for start-up.(Orlando Hooper-Greenhill joins Ben Langdon, Mark Wnek)(Brief Article)
November 28, 2003... Ben Langdon and Mark Wnek, who confirmed their plans to launch a start-up two weeks ago, have unveiled their third partner. Orlando Hooper-Greenhill, the TBWA\London planning partner, will join the pair as the third and final founder of...

M&C Saatchi wins 2012 Olympic task.
November 28, 2003... M&C Saatchi, along with The Ingram Partnership, has landed the task of developing marketing and advertising for London's 2012 Olympic bid. The bid, backed by a total budget in excess of pounds 20 million, is run by the newly formed body...

Clemmow Hornby Inge scoops TalkTalk business.(Brief Article)
November 28, 2003... Clemmow Hornby Inge is to take on the TalkTalk account, The Carphone Warehouse founder Charles Dunstone's fixed-line telecoms venture. The appointment, which was made without a pitch, follows last week's news that CHI and BT had agreed...

OMD network lands dollars 1.2bn consolidated McDonald's account.(Brief Article)
November 28, 2003... McDonald's has consolidated its dollars 1.2 billion global media planning and buying account into Omnicom's OMD. The global media brief was previously shared by OMD, Publicis Groupe's Starcom network and the Grey-owned MediaCom....

Connolly named airtime adjudicator.(David Connolly)(Brief Article)
November 28, 2003... Agencies and broadcasters have welcomed the appointment of David Connolly, the former vice-chairman at Starcom Motive, as the independent adjudicator to oversee ITV airtime deals. Connolly has considerable experience on the mechanics of...

Johnson & Johnson gives pounds 15m personal care launch to Lowe.(Brief Article)
November 28, 2003... Johnson & Johnson has handed Lowe the pounds 15 million pan-European assignment to launch a new personal care range across Europe. The agency pitched against other J&J roster shops for the business, which is worth pounds 4 million in the...

JWT takes top honour at APG for Kit Kat work.(J. Walter Thompson, Account Planning Group Creative Planning Awards)(Brief Article)
November 28, 2003... J. Walter Thompson has picked up the top honour at the Account Planning Group Creative Planning Awards 2003. A spread of small and big agencies, old and new clients and classic FMCG brands and newer brands made it through to the final...

Leagas on alert as Hyundai talks to rivals.(Leagas Delaney)(Brief Article)
November 28, 2003... Leagas Delaney has been dealt a severe blow with news that Hyundai is talking to rival agencies as it looks to review its pounds 12 million above-the-line advertising account. Leagas Delaney has handled the South Korean car maker's...

SCA Hygiene Products appoints BBH to pounds 50m pan-European business.(Bartle Bogle Hegarty)(Brief Article)
November 28, 2003... SCA Hygiene Products has appointed Bartle Bogle Hegarty to its pounds 50 million pan-European creative account after it pitched against a number of undisclosed UK and European creative agencies. BBH has picked up the business for SCA's...

COI reveals creative and media pairings for apprentice brief.
November 28, 2003... COI Communications has paired BMP DDB with Starcom MediaVest and Walsh Trott Chick Smith with Manning Gottlieb OMD in a pitch for a campaign promoting the benefits of modern apprenticeships to employers. The campaign emanates from the...

Made splits up from Leo Burnett in bid to land smaller clients.
November 28, 2003... Leo Burnett has sold Made, its second-string advertising agency, to Joakim Jonason, the head of the agency. The agency, which specialises in lifestyle and fashion, opened in May last year with the founding clients Stefanel, the Italian...

Grey to invest in Naked Ambition.
November 28, 2003... Grey Worldwide London is to take a significant stake in Naked's new venture Naked Ambition. The ad agency is keen to emulate the success of Mother in backing Naked's original launch and of Clemmow Hornby Inge in joining forces with Naked...

MG OMD's Stephens and Hayes leave to start planning shop.
November 28, 2003... Ben Hayes and Andrew Stephens, two directors at Manning Gottlieb OMD, are leaving to launch their own agency. Hayes and Stephens will take Manning Gottlieb's pounds 15 million Virgin Mobile strategic planning business and the pounds 1...

Saatchis faces threat to its Toyota business.
November 28, 2003... Saatchi & Saatchi's hold on the international Toyota business has been dealt a blow with the news that three unnamed creative agencies have been asked to pitch for the pan-European branding project. Saatchis has not been asked to pitch...

The ITV merger may produce savings of pounds 100m, Allen claims.(Brief Article)
November 28, 2003... The ITV plc chief executive designate, Charles Allen, believes the merger of Carlton and Granada could produce cost savings of pounds 100 million, nearly double the figure originally envisaged. Announcing Granada's last interim results...

HOTLINE: Theresa Coligan is leaving Emap Advertising.(Brief Article)
November 28, 2003... Theresa Coligan, the sales director of Emap Advertising, is leaving to pursue other interests. She is considering a move abroad and a career outside advertising. Emap has yet to name a replacement.

HOTLINE: Bobby Hui leaves Saatchi & Saatchi to join Coca-Cola.(Brief Article)
November 28, 2003... Bobby Hui, the deputy head of planning at Saatchi & Saatchi, is leaving the agency to join Coca-Cola as the director of advertising for Europe.

HOTLINE: Ocean Spray awards its account to Publicis.(Brief Article)
November 28, 2003... Ocean Spray has awarded its above-the-line account to Publicis, beating Delaney Lund Knox Warren & Partners and St Luke's. The business is the founding client of a new division within Publicis, headed by Miriam Jordan Keane.

HOTLINE: Zirtec calls in agencies to pitch for account.(Brief Article)
November 28, 2003... Zirtec, the antihistamine brand owned by UCB Pharma, has called in a number of creative agencies to pitch for its pounds 1 million account.

HOTLINE: Camelot shortlists agencies.(Camelot seeks a new agency for its creative account)(Brief Article)
November 28, 2003... Camelot has shortlisted Abbott Mead Vickers BBDO, BMP DDB, TBWA\London, Clemmow Hornby Inge and Delaney Lund Knox Warren & Partners to pitch for its creative account. Strategic pitches in December may reduce the list further. The final...

HOTLINE: Mother poaches Will Orr from Leagas Delaney.(Brief Article)
November 28, 2003... Mother has poached Will Orr, the Leagas Delaney marketing director, to work as a strategist. Orr, who has also worked at WCRS and Bartle Bogle Hegarty, will work across a number of the agency's accounts and on new business.

HOTLINE: Mark Stockdale to leave Leo Burnett after 12 years.(Brief Article)
November 28, 2003... Mark Stockdale, the executive director of strategic consultancy at Leo Burnett, is to leave the agency after 12 years to set up his own planning consultancy.

HOTLINE: Epoch teams up with Large Corp to form EpochatLarge.(Brief Article)
November 28, 2003... Epoch, the US production company whose directors include Phil Morrison, Jeff Preiss and Stacy Wall, is teaming up with Large Corp to form EpochatLarge. Wall directed Mother's latest Orange ads.

HOTLINE: M&C Saatchi's Foster's 'pelican' spot banned.(from being aired before 7:30 PM)
November 28, 2003... M&C Saatchi's Foster's 'pelican' spot has been banned from being transmitted before 7.30pm. This follows 15 complaints to the Independent Television Commission that the ad, which appears to show a wildlife documentary reporter having his head...

HOTLINE: BoyMeetsGirl delays opening its doors until January.(Brief Article)
November 28, 2003... BoyMeetsGirl, the agency set to be launched by the former St Luke's founding partner and chairman, Andy Law, and the former deputy chairman, Kate Stanners, and due to open in September in partnership with Springer & Jacoby, has delayed...

HOTLINE: Stephen Woodford appointed chairman of Changing Faces.(Brief Article)
November 28, 2003... Stephen Woodford, the chief executive of WCRS and the president of the IPA, has been appointed as the chairman of Changing Faces, the charity that fights the stigma of facial disfigurement. Changing Faces is a WCRS client.

HOTLINE: The Gibraltar Tourist Board appoints Marcantonio Plus Hobbs.(Brief Article)
November 28, 2003... The Gibraltar Tourist Board has appointed Marcantonio Plus Hobbs to handle its UK advertising account. The newly formed communications consultancy has created a print campaign, which will break later this month, before the 300th anniversary...

HOTLINE: Hachette Filipacchi to publish ELLEgirl.(Brief Article)
November 28, 2003... Hachette Filipacchi is to publish ELLEgirl monthly from February 2004. The title is currently bi-monthly.

HOTLINE: Andy Farwell launches Irish sales operation for Viacom Brand Solutions.(Brief Article)
November 28, 2003... Andy Farwell, a former sales director at TSMS and Granada Enterprises, is launching an Irish sales operation for Viacom Brand Solutions. The outfit will sell the Viacom-owned MTV and Nickel-odeon channels to Irish advertisers and agencies.

HOTLINE: David Knight dies in road accident.(David Knight Advertising founder David Knight dies at 52)(Brief Article)(Obituary)
November 28, 2003... David Knight, the founder of David Knight Advertising, has died in a road accident. Knight, who was 52, launched his agency 23 years ago and worked mainly in radio but also other media.

HOTLINE: WCRS hires Jo Reid from Lowe.(Brief Article)
November 28, 2003... WCRS has hired Jo Reid from Lowe to work as a board planner on BMW. Reid started her career at Ogilvy & Mather before relocating to Bartle Bogle Hegarty, where she worked on Audi, The Mail on Sunday and Air Miles among others.

AKQA left with pounds 1.1m loss after merger.(Brief Article)
November 28, 2003... The digital creative agency AKQA, one of the leading lights of the dotcom industry, has revealed a loss of pounds 1.1 million in its belatedly filed accounts for 2001. AKQA, which was founded in 1995 by Ajaz Ahmed, attributed much of the...

Saab targets current owners with mailing detailing advances.
November 28, 2003... Saab is targeting owners of its cars with direct marketing to emphasise recent improvements made to its models. Draft London has created a mailing that will go to 10,000 Saab owners in a bid to convince them to repurchase the marque. ...

AMV unveils seasonal Guinness poster work.
November 28, 2003... Guinness is using the Christmas period to drive loyalty among consumers with a campaign that associates the drink with festive good cheer. The Diageo-owned brand has unveiled three poster executions, created by Abbott Mead Vickers BBDO....

More woe for IPG as it loses US Coke media.
November 28, 2003... Interpublic's woes deepened this week with news that its media network, Universal McCann, has lost the dollars 300 million US media buying account for Coca-Cola to the Publicis Groupe-owned Starcom MediaVest. Universal had handled the US...

Lowe debuts poster campaign for Interbrew's Bass beer.
November 28, 2003... Lowe's inaugural work for Interbrew's Bass variant is based on the contention that wherever you go, you'll never get a bad pint of Bass. The poster campaign marks the first time Bass has advertised in more than seven years. It introduces...

Start-up Elvis lands pounds 1m Hollywood Bowl creative and media.
November 28, 2003... Hollywood Bowl, the chain of bowling centres, has appointed the start-up agency Elvis to handle its creative and media planning. Elvis, backed by Miles Calcraft Briginshaw Duffy, is working on an outdoor, press and online campaign to...

Malcolm Hunter set to be strategy chief for Vizeum network.
November 28, 2003... Vizeum, Aegis Media's nascent second-string global network, has appointed Malcolm Hunter as its chief strategy officer. Hunter joins from the brand consultancy Red Spider, where he worked on clients including Diageo, Unilever, Cadbury and...

COI launches Inclusivity Consultancy.
November 28, 2003... COI Communications has launched the Inclusivity Consultancy in a bid to communicate with the growing proportion of the population that is either in a marginal or minority group. The consultancy will supply Whitehall clients with advice on...

Bailey returns in Lowe TV spots for Olympus.
November 28, 2003... Lowe is launching its first TV campaign for Olympus in four years with Christmas ads that mark the return of the photographer David Bailey. The famous snapper, who first appeared in commercials for the camera brand in the 80s, has also...

Rudaizky Ryan uses untalented popstar hopefuls in T&T ads.
November 28, 2003... Rudaizky Ryan draws a parallel between untalented pop wannabes and mainstream fizzy drinks in its latest work for T&T. The campaign aims to show that T&T is less gassy and lower in sugar, and features poster and TV executions. In six...

BBH team wins November Aerial for Frank Skinner ad.
November 28, 2003... The Bartle Bogle Hegarty team of Graham Lakeland and Richard Robinson has won the November Aerial Award for best radio ad. The team's winning entry, for ITV's Frank Skinner Show, lampoons the host's Birmingham accent. The 'Brummy 2...

Feel campaign gives warnings to bingers for Alcohol Concern.
November 28, 2003... The alcohol misuse body Alcohol Concern has launched its first major ad campaign to raise awareness of the dangers of binge drinking. The campaign, developed by the integrated agency Feel, follows a report that found the UK is the...

Hockney restructures D&AD awards system.
November 28, 2003... Michael Hockney, the newly appointed chief executive of D&AD, has unveiled an overhaul of the annual awards. The event is being renamed as the D&AD Congress and is ditching its traditional Earls Court venue in favour of Old Billingsgate...

Patten takes Proximity managing role.
November 28, 2003... Proximity London has poached the Heresy chief, Tim Patten, to take on the role of managing partner as the agency looks to strengthen its management line-up. The move reunites Patten with Proximity's chief executive, Chris Thomas,...

Chappell quits John Brown Citrus to be a Square One partner.
November 28, 2003... Simon Chappell, the president of John Brown Citrus Publishing's international operations, has resigned from the company. Chappell will join the rival publishing company Square One as an equity partner. Square One has clients including...

McCann makes debut on Nikon with TV spot for Coolpix camera.
November 28, 2003... McCann-Erickson is supporting the launch of the Nikon Coolpix camera this week with a new TV execution. It is the first work to emerge from the agency since it won the pounds 8 million pan-European brief for the camera manufacturer back...

Columbia promotes SWAT with Freeview's digital radio service.
November 28, 2003... Columbia TriStar has become the first advertiser to use Emap's interactive service on digital radio for the launch of the movie SWAT. The interactive service allows people listening to the radio via their Freeview box to use the red...

BUSINESS PERFORMANCE LEAGUE: 28 November.
November 28, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA PERFORMANCE LEAGUE: 28 November.
November 28, 2003... Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained ...

MEDIA: FORUM - Where might Telegraph go, post-Black?
November 28, 2003... Assuming it's even up for grabs, who do advertisers think should own Conrad Black's broadsheet? What are the odds on Richard Desmond then? It's almost unseemly to start chalking up prices on the runners and riders in the Telegraph stakes...

MEDIA: ZEITGEIST - Meetup.com website aims to help like-minded people to get together to socialise.
November 28, 2003... On the one hand, meetup.com could be about the most banal use of high technology you could wish to imagine; on the other hand, it might just be what the internet was invented for (aside from music downloads and porn, obviously). ...

MEDIA: BEHIND THE HYPE - Naked Ambition's chief has to win back credibility.
November 28, 2003... Was Matt James as secure a hiring as Naked's bosses would like, Jeremy Lee asks. Naked Communications' decision to launch yet another franchise, Naked Ambition, was startling for two reasons. First, there is an argument that the...

MEDIA: PERSPECTIVE - The Times plan for its tabloid pitches Telegraph into fray.
November 28, 2003... Rupert Murdoch's timing was brutal. As Hollinger sank to its knees, courtesy of naughty boy Conrad Black, he pounced with the launch of a tabloid edition of The Times. It seemed like a no-brainer. While it's doubtful that it will capture...

MEDIA: HEADLINER - Wapping hard man shows his charming side to boost Metro.
November 28, 2003... Toby Constantine is happy to return to newspapers on Metro, Alasdair Reid writes. Back in 1996, when Toby Constantine was asked where he'd be in ten years time, he gave a typically flippant reply. He reckoned he'd probably be in a...

MEDIA: SPOTLIGHT - How should you define media-neutral planning?
November 28, 2003... Last week's Media-Neutral Planning Conference had a stab, Simon Marquis writes Media-neutral planning. The current 'Holy Grail' of our industry. We want it. We aspire to it. No other sort of planning can touch it. MNP is...

MEDIA: STRATEGY OF THE WEEK - Anchor targets families with ingredients message.
November 28, 2003... Anchor Spreadable's giant inflatable cows talk purity issues. If you'd been at Stonehenge a couple of weeks ago, the sight of two huge, inflatable cows hovering above the famous slabs might have made you think you were hallucinating. ...

CLOSE-UP: NEWSMAKER - D&AD's champion rethinks its awards ceremony.
November 28, 2003... Michael Hockney respects the institution but wants it to evolve. Kevin May reports. Michael Hockney, the recently installed chief executive of D&AD, has always been interested in art. He and his wife are serious collectors and personally...

CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB.
November 28, 2003... Q: Work-life balance - oh yeah? As progressive as it may make you seem in the eyes of employees and clients, deep down there is a lot of resentment from 'full-time' staff and also clients who actually only care about having their team in the...

CLOSE-UP: WHERE ARE THEY NOW? - Former D&AD chairman who loves to push the boundaries.
November 28, 2003... Booth-Clibborn has turned his attention to publishing books. By Pippa Considine. Edward Booth-Clibborn, a publisher of illustrated books, may be in his seventies, but he certainly isn't showing his age. His latest book is for Chicks on...

WORLD: STUART ELLIOTT IN AMERICA.
November 28, 2003... Forget Paris Hilton. Never mind Michael Jackson. Madison Avenue has its own messy scandal to chew on during this Thanksgiving holiday weekend: Rosie. A bitter legal battle between the actress Rosie O'Donnell and Gruner & Jahr USA...

WORLD: ANALYSIS - Larry Light hopes to whet the world's appetite for Big Macs.
November 28, 2003... With 'I'm Lovin It', the brand aims to keep the under-30s engaged. It's always fun listening to a senior executive in one of the world's largest corporations attempt to get with the kids. But to give credit to Larry Light, McDonald's...

WORLD: MEDIA ANALYSIS - Chinese get ready to play the fame game with launch of OK!
November 28, 2003... OK! magazine has its sights set on the biggest market in the world, Richard Lord says. OK! magazine may be suffering from a declining circulation in the UK - it was down nearly 15 per cent at 489,882 in the latest set of ABCs - but that...

WORLD: MEDIUM OF THE WEEK - Forbes on Fox brings business nous to Fox News.
November 28, 2003... Forbes' sense and Fox News' energy make for vibrant TV, as Pippa Considine reports. Forbes had been angling to get its brand on TV for years. Having tried and failed once before, it was still looking when Tim Forbes, the chief operating...

WORLD: GALLERY.
November 28, 2003... Guinness - BBDO, New York 'Brilliant!' the two lab-coated brewmasters keep exclaiming throughout this four-spot TV campaign for Guinness USA. With their bushy moustaches and tailored waistcoats, the Victorian duo bob up and down to...

WORLD: MY PORTFOLIO - Jakub Kohak.
November 28, 2003... Jakub Kohak was born in Prague. He originally studied athletics, but soon decided to swap the running track for a less healthy life behind the camera. The 30-year-old director won a place at the Prague Film Academy and shot a series of quirky...

EDITORIAL: Token efforts won't stop child ads ban.
November 28, 2003... Coca-Cola promises to stop advertising fizzy drinks and Heinz withdraws from promoting its products in schools. Doubtless other companies like them will follow suit. Slowly but surely, the clamour among public and politicians for a ban on...

EDITORIAL: Euro RSCG plays name game with Wnek.
November 28, 2003... What's in a name? An awful lot if yours happens to be Mark Wnek. 'I've always wanted my name off the door for years,' he confessed to Campaign a few months ago. 'It's deeply stressful as the buck stops with you.' Not half as stressful as not...

OPINION: PERSPECTIVE - Good strategic planning must come at a fair price.
November 28, 2003... Campaign and planning have always had a rather uneasy relationship Every so often we will drag out the 'Does planning have a future?' feature and then sit back, thankful that we do not have to get to grips with these glorified research people...

OPINION: BEALE ON ... ARCHERS.
November 28, 2003... I used to have a Saturday job in Superdrug. Come Saturday evening, we sweaty shelf-stackers would hit the town and lose our legs. What we chose to swill as we swayed owed little to advertising. These were the days before alcopops and if...

THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX.
November 28, 2003... Alison Littley says the tension between procurement departments and agencies hinges on a central paradox: both sides want great advertising, but do not agree on how best to accomplish this aim. In the six years since it arrived via the...

CHINA: THE ORIENT EXPRESS.
November 28, 2003... Adspend in China is growing at an impressive rate. The Sars outbreak slowed the rate of increase but the market quickly bounced back, Liz Shackleton writes. Even a life-threatening disease was unable to derail the juggernaut that the...

CHINA: EASTERN PROMISE.
November 28, 2003... As the nation meets new opportunities and challenges, China's advertising creative is becoming more sophisticated and original, TBWA Shanghai's Eddie Wong reports. This piece is a chance for me to showcase some of the hottest creative...

CHINA: SETTING UP SHOP.
November 28, 2003... Starting up a Chinese version of a magazine requires patience and the right choice of local partner. Three successful overseas publishers describe how they went about it. HEARST INTERNATIONAL George Green - president, Hearst...

PRIVATE VIEW: Rooney Carruthers, a founder partner at Vallance Carruthers Coleman Priest.
November 28, 2003... The joy of being in a small agency is that we all know each other very well: there is no escape. You share the highs and lows, gossip flies around like bush-fire, you really feel a part of all that is going on. There seems to be no divide in...

DIARY: Heath victim rewards saviour Campbell with volley of verbal abuse.
November 28, 2003... Posh and Becks have been busy transforming themselves into one. Even Alastair Campbell has been toying with the idea. Becoming a brand, that is. However, Tony Blair's blunt-spoken former mouthpiece has gone cool on it. It was, he told...

DIARY: Bates print work finds a good home at Trust.
November 28, 2003... A poignant finale to the demise of Bates UK, about to bring down the curtain on a London presence stretching back almost 100 years. An impressive collection of the agency's print work dating back to 1915 has been saved from the skip to...

DIARY: First 2am party almost flattened by Dubya trip.
November 28, 2003... Around 3,800 mobilised police officers, 250 US Secret Service agents, 15 sniffer dogs, 800 mushroom smoothies and a lobster mountain. Yes, the production company 2am Films' first party in its 13-year history was in full swing. But it very...

DIARY: We're lovin' the McD's pic with extra cheese.
November 28, 2003... Sadly, Campaign's upcoming Book of Lists won't be carrying the year's ten cheesiest PR pictures. If so, this would undoubtedly have topped the poll by a mile. This corker came into our possession when we asked McDonald's for a shot of...

DIARY: Copy chief fails to stop AMV Sainsbury howler.
November 28, 2003... Seems like you can barely walk down Marylebone Road these days without hearing the sound of clangers being dropped at Abbott Mead Vickers BBDO. First Cilla Snowball, the chief executive, was forced to apologise over the use of the word...

DIARY: You must remember.
November 28, 2003... Congratulations to Donna Tivey at BDDH who won last week's quiz. The answers were: 1. Kit Kat Kubes; 2. Kronenbourg 1664; 3. Prudential. The theme was dog racing. This week, we want you to identify the ads and the theme. Fax your answers...

DIARY: Pick of the week - Lowe/Tesco.
November 28, 2003... Lucy Aitken has a bit of a soft spot for Lowe's Christmas TV ad for Tesco: 'Some seasonal cheer and Sir Roger Moore have injected new life into the long-running campaign starring Dottie and her daughter. This ad is broad in its appeal and...

DIARY: Turkey of the week - McCann-Erickson/Action Energy.
November 28, 2003... Francesca Newland gags every time she sees McCann-Erickson's spot for Action Energy: 'I don't gag out of squeamishness either. It's just such an awful ad. The idea of bleeding office equipment really jars. The gore factor makes you expect a...