Campaign articles from November 2001, page 6

Campaign archives from November 2001

Adidas in hunt for global ad network.(Brief Article)
November 2, 2001... Adidas has begun talking to agency neworks about the future of its $100 million-plus international advertising arrangements. The bulk of the sports giant's creative assignments are currently handled by Leagas Delaney and Amsterdam's 180....

Ikea drops St Luke's to take 8m [pounds sterling] ad task in-house.(Brief Article)
November 2, 2001... St Luke's has lost its 8 million [pounds sterling] Ikea UK account, following the advertiser's decision to take the above-the-line work in-house. Ikea UK confirmed that it is parting company with St Luke's after a six-year relationship...

HHCL to face review as ITV's Hytner lines up Mother and BBH.(Brief Article)
November 2, 2001... ITV is to review its 2 million [pounds sterling] above-the-line business and is in discussions with agencies about moving the account out of the three-year incumbent, HHCL & Partners. Bartle Bogle Hegarty and Mother, which currently...

The contradiction of a creative business ruled by machismo. (Perspective).(Brief Article)
November 2, 2001... Did you hear the one about the no-nonsense client who congratulated an agency on winning his business, only to insist that the appointment would be revoked if the "poof" who had been an integral part of the agency's pitch team was ever...

Leo Burnett nabs gold Aerial for McDonald's.(Brief Article)
November 2, 2001... Leo Burnett's "toiletries" radio execution for McDonald's took the gold award at this year's Aerial Awards, held this week at Bafta. The audience of creatives at the Aerial Awards, held for the first time in association with Campaign,...

Gala Bingo chooses Burnett for 5m [pounds sterling] brief to back Casino launch.(Brief Article)
November 2, 2001... Gala Group, the bingo and casino operator, has appointed Leo Burnett to its 5 million [pounds sterling] creative account. Leo Burnett won the business after a pitch against two other agencies. The account was previously with Cheetham Bell...

Government poised to defend UK advertising industry.(Brief Article)
November 2, 2001... The Government has pledged its support for the advertising industry in its battle to prevent new European Union rules protecting consumers undermining agencies' freedom to run EU-wide campaigns. The Department of Trade and Industry has...

Partners BDDH wins 1m [pounds sterling] above-the-line Parker pen account.(Brief Article)
November 2, 2001... Partners BDDH has won the 1 million [pounds sterling] Parker pen account. The agency, which was appointed by Sanford UK without a pitch, will be charged with relaunching Parker pens, backed by an increased spend. Partners' appointment...

King gets top ad job within Emap.(Dave King, Emap Advertising)(Brief Article)
November 2, 2001... Emap's broadcast sales director, Dave King, has won the race to become the new managing director of Emap Advertising. King is believed to have been picked from a shortlist of three, including the former Associated Newspapers stalwart...

Lever Faberge joins brands to take first ads in new gay title.(Brief Article)
November 2, 2001... Lever Faberge is to advertise in a gay and lesbian magazine for the first time after placing an ad for Persil Black Velvet in the launch issue of Queercompany's Fable. The ad for the specialist black laundry detergent will join a range...

Ryvita talks to roster agencies about roles.(Brief Article)
November 2, 2001... Ryvita Company, the crispbread and cereal manufacturer, is talking to agencies about its 1.3 million [pounds sterling] above-the-line creative account. Philippe Seurre, the sales and marketing director at Ryvita, confirmed that the...

OMD UK to take over consolidated media operation for Bel UK.(wins media account)(Brief Article)
November 2, 2001... OMD UK has won the 4 million [pounds sterling] consolidated media account for the Bel UK portfolio of cheese brands. The agency pitched against Starcom Motive and the incumbents, Media Edge and MediaVest. Media Edge loses the Babybel and...

As Campaign went to press, WPP and Tempus.(WPP Group PLC, Tempus awaiting merger decision)(Brief Article)
November 2, 2001... As Campaign went to press, WPP and Tempus were still awaiting a decision from the Takeover Panel's appeal committee on whether their proposed merger will go ahead. Sir Martin Sorrell,who is trying to pull out of the deal, is appealing against...

Outdoor Connection is launching a specialist unit.(to buy digital outdoor campaigns)(Brief Article)
November 2, 2001... Outdoor Connection is launching a specialist unit to focus on planning and buying digital outdoor campaigns. Digital Connection is part of a strategic alliance with PHD, OMD UK and Blade GB. It will offer planning and buying for...

Julian Vizard, the former St Luke's creative director.(returns to St. Luke's Communications Ltd.)(Brief Article)
November 2, 2001... Julian Vizard, the former St Luke's creative director, is returning to the agency to art direct with his former partner, Al Young. Vizard, who left to join the Sydney agency MojoPartners 18 months ago, will act as the joint creative director...

Mother has hired Brit Iverson, a board director.(Mother Ltd.)(Brief Article)
November 2, 2001... Mother has hired Brit Iverson, a board director at Hall/ & Partners. Iverson will work as a strategist across the agency's portfolio of brands. She used to look after Batchelors at Hall & Partners.

Tribal DDB London has promoted its head.(promotes Lee Wright and Gareth Bullock)(Brief Article)
November 2, 2001... Tribal DDB London has promoted its head of account management, Lee Wright, and its head of media practice, Gareth Bullock, to its senior management team as associate directors. The managing director, Chris Rayner, is leaving at the end of the...

Booth Lockett Makin is to work closely.(with Mike Colling and Co.)(Brief Article)
November 2, 2001... Booth Lockett Makin is to work closely with Mike Colling, the former media director at WWAV Rapp Collins, on direct media solutions. Colling's recently formed direct agency, Mike Colling & Company, will operate from BLM's office and the two...

Bartle Bogle Hegarty's "twist" commercial for Levi's.(Bartle Bogle Hegarty Ltd. receives advertising award)(Brief Article)
November 2, 2001... Bartle Bogle Hegarty's "twist" commercial for Levi's took the top honour at this week's British Television Advertising Craft Awards. The film also won the best director award for Frank Budgen of Gorgeous Enterprises. Warren Hamilton and Peter...

Wella is augmenting its business with Bates UK.(Wella Great Britain awards Bates UK with Nicky Clarke account)(Brief Article)
November 2, 2001... Wella is augmenting its business with Bates UK by awarding the agency the 1 million [pounds sterling] Nicky Clarke designer hair care account. The Bates network was hired to handle Wella's global account in March.

Michael Ellyatt, the planning director.(joining TBWA/GGT Direct)(Brief Article)
November 2, 2001... Michael Ellyatt, the planning director at Harrison Troughton Wunderman, is joining TBWA\GGT Direct. Ellyatt will run planning on the agency's recently won Prudential account. He reports to the board planning director, Greig McCallum.

Euro RSCG Wnek Gosper is to handle.(advertising for National Council for One Parent Families)(Brief Article)
November 2, 2001... Euro RSCG Wnek Gosper is to handle the advertising for the National Council for One Parent Families. The agency is donating its services for free.

The director Kevin Molony has joined Cowboy Films. (Hotline: (020) 8267 4656).(Brief Article)
November 2, 2001... The director Kevin Molony has joined Cowboy Films from Union Commercials. Molony, who has direct, ed spots for BMW, Heineken, Toyota, Lion Bar and Michelin, will be produced by Robert Bray.

Future Publishing will launch an independent Xbox.(Brief Article)
November 2, 2001... Future Publishing will launch an independent Xbox magazine, X Gamer, in February 2002. The title will be promoted by a free A5 mini-mag inserted into Future titles before Chrismas. X Gamer will be edited by the former Official PlayStation...

Emap Advertising and Sony PlayStation.(Brief Article)
November 2, 2001... Emap Advertising and Sony PlayStation have signed a deal that will promote PlayStation 2 across Emap radio stations and the magazines Q and Empire. Negotiated by Manning Gottlieb Media, the deal includes the creation of a two-hour Kiss 100...

LivingTV is to sponsor Company magazine.(Brief Article)
November 2, 2001... LivingTV is to sponsor Company magazine's 12-year-old Bachelor of the Year Awards. LivingTV will televise the 2002 bachelor final in London.

Wonderbra launches first TV ad campaign.(Brief Article)
November 2, 2001... Wonderbra is to launch a new range of bras on television, in the brand's first foray into the medium. A 2.5 million [pounds sterling] campaign, breaking 2 November and running until 15 December, will advertise the Pure range, a selection...

TfL in U-turn over pitch for Congestion Charge.(Brief Article)
November 2, 2001... Transport for London has confirmed that it is to begin a new and separate procurement exercise for an agency to look after its coveted Congestion Charge account. This new pitch will be handled by the corporate team, headed by Charlie...

Heinz lines up three agencies to pitch for baby foods creative.(Brief Article)
November 2, 2001... Three agencies have been lined up to contest the creative assignment on the Heinz baby food range, currently handled by Leo Burnett. The trio is understood to have been selected after an agency search carried out for Heinz by ISBA. ...

The Wireless Group resigns from RAB to save 150,000 [pounds sterling].(Brief Article)
November 2, 2001... The Wireless Group, the operator of talkSPORT, has resigned its membership of the Radio Advertising Bureau. Kelvin MacKenzie, the Wireless Group's chief executive, made the decision in light of the worsening economic climate and its own...

Unilever has appointed Zentropy Partners.(Brief Article)
November 2, 2001... Unilever has appointed Zentropy Partners, part of the McCann-Erickson group, to lead the interactive strategy for its entire brand portfolio in the UK. Zentropy pitched against Outrider, Quantum New Media and Initiative Media. Marketing

The BBC Worldwide director of global marketing.(Brief Article)
November 2, 2001... The BBC Worldwide director of global marketing and brand development, Jeff Taylor, has been arrested in Hong Kong on suspicion of taking 1.2 [pounds sterling] million in bribes from suppliers of Tweenies merchandise. Financial Times

Allied Domecq has confirmed its alliance with Cordiant.(Brief Article)
November 2, 2001... Allied Domecq bas confirmed its alliance with Cordiant with the consolidation of its 350 million [pounds sterling] global advertising account for wine and spirits brands into five agencies. The move ends Allied's relationship with Rainey...

The Football League has been told by ITV Digital.(Brief Article)
November 2, 2001... The Football League has been told by ITV Digital that its three-year 315 million [pounds sterling] rights deal is under review. The clubs have received a total of 165 million [pounds sterling] in payment for coverage but are still owed 150...

The Advertising Standards Authority has cleared.(Brief Article)
November 2, 2001... The Advertising Standards Authority has cleared Cadbury's lastest Flake ad despite receiving 30 complaints that it was offensive. The poster shows a bare-shouldered woman sucking on a Snowflake with the tagline: "How much would you like this...

The BBC is lobbying Oftel, the telecommunications.(Brief Article)
November 2, 2001... The BBC is lobbying Oftel, the telecommunications regulator, for cheaper access to BSLyB's satellite network and the potential for free carriage, citing its requirement to be universally available to viewers. General release

The Barclay brothers are seeking a joint venture.(Brief Article)
November 2, 2001... The Barclay brothers are seeking a joint venture partner to share the cost of running Sunday Business, which has suffered an estimated 9 million [pounds sterling] in losses this year. Financial Times

The Young & Rubicam Group is expanding Brand Buzz.(launches Brand Buzz Europe)(Brief Article)
November 2, 2001... The Young & Rubicam Group is expanding Brand Buzz, its US-based marketing communications unit, with the launch of Brand Buzz Europe, based in Amsterdam. General release

The BBC has merged BBC World and the World Service.(Brief Article)
November 2, 2001... The BBC has merged BBC World and the World Service radio operation. BBC World is the international subscription and advertiser-funded TV news channel. The World Service is financed by the Foreign Office. ITN has warned the move will further...

French Connection is involved in a trademark row.(with Bottle Green)(Brief Article)
November 2, 2001... French Connection is involved in a trademark row with the wine company Bottle Green over its French Connection wine range as the fashion retailer prepares to launch into the alcoholic drinks market. The trademark registrar is expected to make...

Nestle has approached General Mills.(about buying its stake in Haagen-Dazs brand)(Brief Article)
November 2, 2001... Nestle has approached General Mills, the new owner of the Haagen-Dazs brand, to buy its stake in the US joint venture. Nestle merged its US ice-cream unit with Haagen-Dazs in 1999. General release

Advertising's jingle-writing king dies.(Cliff Adams)(Obituary)
November 2, 2001... Cliff Adams, the doyen of the ad jingle writers, whose prodigious output included "For mash get Smash" and "All because the lady loves Milk Tray", has died aged 78. Adams, who together with Johnny Johnson, was responsible for about 80...

Rainey Kelly creates hard-hitting ads for Womankind charity.(Rainey Kelly Campbell Roalfe)(Brief Article)
November 2, 2001... Domestic violence is tackled in a hard-hitting campaign for the charity Womankind in support of White Ribbon Day on 25 November. Rainey Kelly Campbell Roalfe/Y&R has created cinema and press ads to highlight that one in four UK women...

D'Arcy reveals first ad for UK Online initiative.(for Office of the Envoy)(Brief Article)
November 2, 2001... D'Arcy is launching its first work for the Office of the e Envoy UK Online initiative since winning the 3 million [pounds sterling] brief from Ogilvy & Mather in August. The agency has created a 40-second spot to promote awareness of the...

Grey gives natural feel to Fairy Xmas spot.(Procter and Gambles, Fairy Liquid)(Brief Article)
November 2, 2001... Procter & Gamble is using a combination of children and Christmas in the latest offensive in its perpetual battle to safeguard Fairy Liquid from own-label rivals. Shot on location, the 30-second spot breaking this week features children...

Malcolm Moore Deakin wins Terrence Higgins Trust task.(campaign to commemorate 20th anniversary)(Brief Article)
November 2, 2001... Malcolm Moore Deakin has been awarded the above-the-line creative task for the Terrence Higgins Trust without a pitch. The agency will develop a campaign to commemorate the 20th anniversary of the THT. It is 20 years since the death of...

Radio Five Live aims to promote diversity in multimedia drive.(created by Abbott Mead Vickers BBDO)(Brief Article)
November 2, 2001... BBC Radio Five Live is launching a multimedia campaign to boost declining audience numbers emphasising the diversity of its news and discussion programming. Abbott Mead Vickers BBDO has produced the TV, poster and press initiative under...

Agency launches in Scotland to give fast turnaround of ideas.(Talent.ed)(Brief Article)
November 2, 2001... A new ad agency is launching in Scotland to offer fast turnaround work from acclaimed UK creative talent for clients in the Scottish market. Talent.ed advertising launches on 1 November and will offer UK talent to work on a...

The Sun targets Londoners.(with outdoor campaign from TBWA/London)(Brief Article)(Statistical Data Included)
November 2, 2001... The Sun is targeting Londoners with a 1 million [pounds sterling] outdoor campaign from TBWA\London, as it attempts to reverse declining circulations within the red top market. Executions running across 48- and six-sheet poster sites,...

WWAV Rapp Collins produces Shelter ad about poor housing.(Brief Article)
November 2, 2001... Shelter, the charity for the homeless, is to air its first direct response television commercial in four years. The DRTV ad has been created by WWAV Rapp Collins to focus on the hazardous conditions found in shared housing, flats and...

Publicis unveils net business ad.(for UK Online for Business)(Brief Article)
November 2, 2001... The Government is set to launch a campaign aimed at rebuilding business confidence in e-commerce, which has declined since the dotcom implosion. A budget of more than 2.5 [pounds sterling] million has been earmarked for the promotion of...

TBWA hires Stephen Ward after winning 30m [pounds sterling] H3G account.(Brief Article)
November 2, 2001... TBWA\London has hired the screenwriter and former Flying Colours director, Stephen Ward, to work as a senior creative on its 30 million [pounds sterling] Hutchison H3G business. Ward worked alongside TBWA's chairman and creative director,...

Correction.(Correction Notice)
November 2, 2001... Last week's Web Watch table suggested that Sporting Life, Rivals.net and CricInfo saw a decrease in page impressions. In fact they all recorded increases. We apologise for the error.

Euro RSCG creates Peugeot spots.(Brief Article)
November 2, 2001... Euro RSCG Wnek Gosper has created its first ads for the Peugeot 406 since its 1999 "shark" execution. Peugeot 406 ads, which started in 1996 with the "thoughts" spot backed by the Search for a Hero track, attempt to reinforce the idea of...

Roose takes Vanish brief as WCRS loses Reckitt roster place.(Brief Article)
November 2, 2001... Reckitt Benckiser, the German parent of brands such as Vanish, Harpic and Dettol, is cutting back its UK roster to just two agencies following a pan-European review. The decision sees WCRS removed from the Reckitt Benckiser roster. The...

Lowe launches campaign for school equality.(for Equal Opportunities Commission)(Brief Article)
November 2, 2001... Lowe Lintas has produced a new campaign for the Equal Opportunities Commission focusing on the stereotypes that teenagers face when making choices, in school. The campaign, entitled "what's stopping you?", launches this week. It...

Business performance league: 2 Nov.(total billings gained, totla billings lost, net billings gained)(Illustration)(Statistical Data Included)
November 2, 2001... Business performance league: 2 Nov Rank Rank Agency Total Total Net this last billings billings billings week week gained lost ...

Media performance league: 2 Nov.(total billings gained, total billings lost, net billings gained)(Illustration)(Statistical Data Included)
November 2, 2001... Media performance league: 2 Nov Rank Rank Agency Total Total Net this last billings billings billings week week gained lost gained...

Commercial radio still growing in Rajar audit.(Brief Article)(Statistical Data Included)
November 2, 2001... Commercial radio is continuing to grow its number of listeners but this growth has slowed, according to the latest Rajar figures. An average weekly audience of 32.07 million listened to commercial radio between July and September, up from...

Southern comfort ads drop US theme.(campaign undertaken by WCRS)(Brief Article)
November 2, 2001... WCRS has unveiled a national poster campaign for Southern Comfort which breaks the strong association of the brand with its American heritage. It is the first work from the agency since it won the 4 million [pounds sterling] business in...

Partners BDDH's ads for Christian Aid call for fair global trade.(Brief Article)
November 2, 2001... Partners BDDH is launching Christian Aid's new poster campaign for the reform of international trade, that focuses on everyday situations. The initial two-week poster campaign will run in the London Underground to target opinion-formers...

JWT unveils `melons' ad for `life less serious' Malibu campaign.(J. Walter Thompson)(Brief Article)
November 2, 2001... J. Walter Thompson has released its latest spot for Mailbu, continuing the "life less serious" campaign. The new spot, entitled "melons", is the fifth ad in the campaign and follows on from the "parking" execution which was aired at the...

Hooper Galton push announces return of mastermind hotseat.(Brief Article)
November 2, 2001... The famous black Mastermind chair will feature in a 1 million [pounds sterling] national poster campaign to relaunch the show on the Discovery Channel. Created by Hooper Galton, the poster push will use straplines to compare Mastermind...

Why ITV needs a new light entertainment format: ITV's brave experiment with the Premiership highlights may be over, but is the triumphant return of Cilla the answer. (Forum).
November 2, 2001... The story back in the summer was that the old lags at London Weekend Television were spitting every time they heard anyone say the "Des" word. Or forming the sign of the cross with their forefingers -- a gesture reckoned since time immemorial...

Tom Wilkinson views Loaded's barely noticeable revamp as a bid by IPC to boost its ad sales. (Loaded: An Experts View).(Brief Article)(Statistical Data Included)
November 2, 2001... If I hadn't been asked to comment on Loaded's revamp, I probably wouldn't have even noticed the changes. But if you look really closely, you'll see this month's issue has had a facelift. The original lads' mag has tucked away some of the...

Derek Morris, a managing partner at Unity, chooses Unicef's leaves urging the public to donate money to Afghanistan. (Media choice).(Brief Article)
November 2, 2001... "Walking along Dean Street on a cold and wet morning, I found this leaf stuck to the pavement. In an instant it made me realise that no matter how cold it was going to get in Soho in the coming months, it was going to be a lot worse for the...

Tough media survivor sees a global game plan fall his way: John Perriss is basking in his better-late-than-never predictions. (Headliner).(profile, chief executive officer at Zenith Optimedia)(Brief Article)
November 2, 2001... Everybody in media keeps boasting about how big they are. The current jostling for top slot in the global media rankings has come to resemble a bunch of overly competitive men comparing the size of their manhoods. In which case John Perriss,...

Saturday TV must evolve if it is to live in the 21st century. (Perspective).
November 2, 2001... Here's our challenge for the week. Rearrange the following words in the order that makes most sense to you: Sir Martin, Tempus, Des, ITV, Premiership highlights, petard, own and hoist. No prizes for guessing that poor old Sir Martin has...

Virgin's portals attract traffic but advertisers are not biting: can Virgin resolve its split net personality and take a lead? (Spotlight On: VIRGIN.NET).(Brief Article)
November 2, 2001... You'd think that the Virgin empire would be pretty damned good at this internet malarkey. The brand value territory inhabited by most online brands -- young, clean, irrepressibly optimistic -- is in the same ballpark where the Virgin brands...

I-Recall: dotcom weekly awareness survey. (New Media).(Internet company advertising spending information)(Brief Article)(Illustration)(Statistical Data Included)
November 2, 2001... I-RECALL: DOTCOM WEEKLY AWARENESS SURVEY Rank Site Agency/Media Adspend Aware- April-June ness ...

Web watch: travel sites. (New Media).(top 10 ranked by monthly page impressions)(Brief Article)(Statistical Data Included)
November 2, 2001... Despite the holiday season coming to an end and the events of 11 September, visitor numbers to travel sites have held steady. With travel companies dropping their prices, people are not as deterred from travelling as was expected. Thomas...

New blood transforms maggots into award winner: Julia Lohmann has taken the inaugural John Gillard Award. (Newsmaker/Julia Lohmann).(Brief Article)
November 2, 2001... Julia Lohmann's work isn't all maggots, obviously, but that's what people tend to remember most. They certainly made a lasting impression on the judges of the John Gillard Award. Said panel convened recently to witness a presentation in which...

On the campaign couch ... with JB. (Close-Up).
November 2, 2001... Q I have been a major advertiser on ITV for many years but have always been appalled by their lack of client service and understanding of my business requirements (and the tales of the lavish lifestyles enjoyed by their sales chiefs). I hear...

Egg appoints Mother for an image beyond quirky: despite its brand success, egg is keen for a different image. (Live Issue/Egg).(Brief Article)
November 2, 2001... It's not every online financial banking company that would choose to portray its staff as so over-friendly that they think nothing of climbing into bed with their customers. But ever since its launch in October 1998, Egg has always tried to...

Will Microsoft's push of XP alter focus from brand to product? (Live Issue/Microsoft).(Brief Article)
November 2, 2001... In the current economic climate, a client with a $200 million marketing spend burning a hole in its trousers seems like some sort of mythical creature: a phoenix rising from the ashes of the economic downturn. But this $200 million is...

Why clients are putting employees centre stage: many companies are keen to turn their staff into the brand. (Live Issue/Staff Starring In Ads).
November 2, 2001... As anyone who's ever glimpsed a B&Q commercial will tell you, using a company's employees in a campaign is far from a new strategy. Yet 2001 has seen an unprecedented number of staffers take centre stage in high-profile ads. The past 12...

The loveless union that might prosper. (Opinion).(WPP Group manager Martin Sorrell and Tempus founder Chris Ingram)(Brief Article)(Statistical Data Included)
November 2, 2001... Few doubted that Sir Martin Sorrell's WPP group would launch an immediate appeal against last Thursday's decision by the Takeover Panel to reject its attempt to pull out of its 434 million [pounds sterling] agreed offer for Tempus. The appeal...

Mother's win may bring growing pains. (Opinion).(Brief Article)
November 2, 2001... Growing up is hard to do for creative hotshops. Take HHCL & Partners and St Luke's; their success means they find it hard to balance their founding principles with their scale, resulting in a painful adjustment period. Now Mother joins...

ITV companies could use the recession to lure smaller players. (Letters).
November 2, 2001... By now I doubt if anyone has failed to hear of ITV's predicament, its arrogance, its problems and how it should be solving them. Outdated trading philosophies have undoubtedly turned ITV into a dinosaur and we all know what happened to...

Thanks for the profile but the Canadian stint was more successful. (Letters).
November 2, 2001... While I was, on the whole, delighted with my profile (Campaign, 19 October), I would like to clarify one point. Far from "a brief sojourn in Toronto working on the aborted launch of magazines for the Globe & Mail", I redesigned and...

Sponsors get a great deal across world in rally for the disabled. (Letters).
November 2, 2001... As luck would have it, on the final day of the reconnaissance for the 1977 London-Sydney Rally, I dived into a swimming pool in Bombay and broke my neck. It was part of the reconnaissance and saved others from taking that route. In 1986...

Freeserve is sending out the wrong signals about the `naked' net. (Letters).
November 2, 2001... What surprises me almost as much as the ad itself, is that no-one seems to be saying very much about it--maybe they don't know where to start. The "it" I am referring to is the new TV advertising campaign for Freeserve. We've seen naked...

Loved the Bertolli ad but what about using Falcon Crest instead? (Letters).
November 2, 2001... Bravo, bravissimo, Bartle Bogle Hegarty. The new commercial for Bertolli spoofing the well-known show Dallas shows how powerful cross-cultural ideas can be. Developed on a common cultural platform for different countries in Europe, it...

Cowen on ... Schweppes. (Opinion).(An evaluation of advertising for tonic water)(Brief Article)
November 2, 2001... As practitioners from Marie Antoinette to Victoria Hervey have found to their cost, sophistication can be a bloody tricky act to pull off. Your window of credibility tends to be incredibly small. Lesser mortals have the annoying habit of...